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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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06/02/14
49ers, Earthquakes unite for soccer

The San Francisco 49ers and San Jose Earthquakes have signed a five-year deal to co-promote soccer events at their two new stadiums, which sit five miles apart in the Bay Area. The two teams struck a partnership that covers sharing the financial risk for booking international matches and U.S. men ...

Tags: Facilities, Marketing and Sponsorship

06/02/14
Lucky shot: Cup contests reward 160 fans

More than 160 hockey fans will attend at least one game of this year’s Stanley Cup Final as prize winners of sweepstakes held by NHL sponsors. “That’s the most our partners have ever hosted,” said Brian Cull, NHL group vice president of integrated marketing. This year&r ...

Tags: Marketing and Sponsorship

05/26/14
PGA Tour using leaderboards for ads

The PGA Tour routinely runs its brand advertising on mainstream sports sites like Yahoo, CBSSports.com and Bleacher Report. But now those online ads, which typically run in advance of sports video content, will carry live leaderboards as well. The tour has an agreement with an online video ad age ...

Tags: Marketing and Sponsorship

05/26/14
The Lefton Report

Editor’s note: This story is revised from the print edition. P remier Partnerships has won an agency shootout to sell naming rights and other top-tier sponsorships at the $1.2 billion new retractable-roof stadium in Atlanta, schedul ...

Tags: Marketing and Sponsorship

05/19/14
Coins to generate big revenue for hall

A new commemorative coin program co-developed by the National Baseball Hall of Fame and the U.S. Mint has become a breakout hit within coin collecting circles, generating high levels of fan interest and providing the promise of much-needed additional revenue for the 75-year-old hall. In late Marc ...

Tags: Marketing and Sponsorship

05/19/14
Key IMG executives commit to stay

IMG’s current executive team will stay with the company and assist in efforts to take it public within the next few years, ending months of speculation on the future leadership at the talent and marketing agency. IMG Sports & Entertainment President George Pyne, IMG College President Be ...

Tags: Marketing and Sponsorship

05/19/14
The Lefton Report

S itting at Donald Sterling ’s public ostracism a few weeks back, we couldn’t help but feel it was the first of a 400-act play. Since we’ve long maintained that “NBA” stands for Nothing But Attorneys, we’ll lea ...

Tags: Marketing and Sponsorship

05/19/14
Ganassi, Target: 25 years of teamwork

Chip Ganassi had a pretty good pitch when he started his race team back in 1989. Because of a legal settlement, he was offering a full-season sponsorship for free. “I made [Target] an offer they couldn’t refuse,” Ganassi said recently from his office in Concord, N.C., recalling ...

Tags: Marketing and Sponsorship

05/12/14
4 Questions with … Mike Watts

Wasserman Media Group has appointed its first president: Mike Watts, who was the fourth employee hired by Wasserman when it started 12 years ago. Watts, who had been company COO, will focus on strategy and growth. In other Wasserman ...

Tags: Marketing and Sponsorship

05/12/14
Leadership at Insignia draws new CEO

Bob Brennfleck, the new president and CEO of New York marketing agency Insignia Sports & Entertainment, said the opportunity to work with the company’s leadership and on its range of projects was what attracted him to the job after having spent the past 12 years with the New York Jets. ...

Tags: Marketing and Sponsorship

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