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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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09/08/14
Shapiro to drive IMG’s content creation

Growing up together in Chicago, Mark Shapiro and Ari Emanuel never knew they would wind up working together. But as they each pursued their professional dreams — the former in sports, the latter in entertainment — a passion for creating content brought them closer and closer together. ...

Tags: Marketing and Sponsorship

09/08/14
DraftKings signs with Breeders’ Cup

DraftKings has signed a one-year deal to become the exclusive daily fantasy sports site of the Breeders’ Cup and title sponsor of one of the event’s races. A six-furlong race for female racehorses will now be known as the $1 Million DraftKings Breeders’ Cup Filly and Mare Sprin ...

Tags: Marketing and Sponsorship

09/08/14
Pepsi skips TV kickoff for digital

Pepsi, one of the NFL’s biggest corporate sponsors, is kicking off its NFL campaign without football-themed TV ads for the first time in memory. Instead of the usual kickoff TV campaign with NFL stars, Pepsi is relying on an expanded Web presence. ...

Tags: Marketing and Sponsorship

09/08/14
With new funds, FanDuel looks at NBA

Backed by $70 million in new financing, daily fantasy sports operator FanDuel already has an NBA team deal worth nearly $2 million annually, and others could soon follow after the league recently opened the daily fantasy sports sponsorship category. New York-based FanDuel completed that first NBA ...

Tags: Marketing and Sponsorship

09/08/14
The Lefton Report

D espite the arresting fact that none of the last eight Super Bowl winners have won a playoff game the season following their championship run, most NFL prognosticators are wondering if anyone can challenge the Seattle Seahawks’ NFL dominan ...

Tags: Marketing and Sponsorship

09/01/14
Startup water brand uses NFL star power

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail ...

Tags: Marketing and Sponsorship

09/01/14
Busch, Boykin shake up business model

Former GMR Marketing executives Greg Busch and Mike Boykin are launching a new sports marketing agency called Bespoke Sports & Entertainment.  The agency will be based in Charlotte and look to distinguish itself in a crowded, competitive field by building a small team of experienced exec ...

Tags: Marketing and Sponsorship

09/01/14
Sponsors kicking off activation

NFL business partners are prepping for this week’s opening kickoff in Seattle. Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A ...

Tags: Marketing and Sponsorship

09/01/14
The Lefton Report

S ome people insist that great salesmen are born, not made. On a sultry June day at Citi Field in Queens, about 50 young sales types from companies ranging from ESPN and the New York Yankees to USA Swimming and the Western Unlimited bull-riding c ...

Tags: Marketing and Sponsorship

08/25/14
Madden campaign tilts toward digital

“Madden NFL 15,” the flagship annual football video game for EA Sports set for release Tuesday, will have a digitally focused marketing plan for the first time, centering on a 3 1/2-minute video starring actors Kevin Hart and Dave Franco. ...

Tags: Marketing and Sponsorship

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