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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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05/26/14
The Lefton Report

Editor’s note: This story is revised from the print edition. P remier Partnerships has won an agency shootout to sell naming rights and other top-tier sponsorships at the $1.2 billion new retractable-roof stadium in Atlanta, schedul ...

Tags: Marketing and Sponsorship

05/19/14
Coins to generate big revenue for hall

A new commemorative coin program co-developed by the National Baseball Hall of Fame and the U.S. Mint has become a breakout hit within coin collecting circles, generating high levels of fan interest and providing the promise of much-needed additional revenue for the 75-year-old hall. In late Marc ...

Tags: Marketing and Sponsorship

05/19/14
Key IMG executives commit to stay

IMG’s current executive team will stay with the company and assist in efforts to take it public within the next few years, ending months of speculation on the future leadership at the talent and marketing agency. IMG Sports & Entertainment President George Pyne, IMG College President Be ...

Tags: Marketing and Sponsorship

05/19/14
The Lefton Report

S itting at Donald Sterling ’s public ostracism a few weeks back, we couldn’t help but feel it was the first of a 400-act play. Since we’ve long maintained that “NBA” stands for Nothing But Attorneys, we’ll lea ...

Tags: Marketing and Sponsorship

05/19/14
Ganassi, Target: 25 years of teamwork

Chip Ganassi had a pretty good pitch when he started his race team back in 1989. Because of a legal settlement, he was offering a full-season sponsorship for free. “I made [Target] an offer they couldn’t refuse,” Ganassi said recently from his office in Concord, N.C., recalling ...

Tags: Marketing and Sponsorship

05/12/14
4 Questions with … Mike Watts

Wasserman Media Group has appointed its first president: Mike Watts, who was the fourth employee hired by Wasserman when it started 12 years ago. Watts, who had been company COO, will focus on strategy and growth. In other Wasserman ...

Tags: Marketing and Sponsorship

05/12/14
Leadership at Insignia draws new CEO

Bob Brennfleck, the new president and CEO of New York marketing agency Insignia Sports & Entertainment, said the opportunity to work with the company’s leadership and on its range of projects was what attracted him to the job after having spent the past 12 years with the New York Jets. ...

Tags: Marketing and Sponsorship

05/12/14
The Lefton Report

S portsNet New York’s annual tune-in campaign for “SportsNite,” its New York-centric version of “SportsCenter,” is always compelling, and this year’s is no exception. Breaking this week via cable news and sports ...

Tags: Marketing and Sponsorship

05/12/14
5 Star shifts focus to young sales execs

Industry veterans Scott O’Neil, Bill Sutton and Chris Heck are bringing back a sports executive development program they debuted last year, but this time, it’s with a different mission. The program, called the 5 Star Sponsorship Academy, held its inaugural event at the Harvard Club in ...

Tags: Marketing and Sponsorship

05/05/14
Camping World extends NASCAR deal

Editor's note: This story is revised from the print edition. Camping World has extended its title sponsorship of NASCAR’s truck series through 2022. The recreational vehicle retailer, which became title sponsor of the series in 2009, signed a seven-year extension that will begin in 2 ...

Tags: Marketing and Sponsorship

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