Featured Story

CSM chief Zak Brown will resign at year’s end

Published in SportsBusiness Journal on 09 / 26 / 16

Zak Brown, who led CSM Sport & Entertainment’s expansion into the U.S. over the past 18 months, is leaving his post as CEO at the end of the year, sources said. Brown’s resignation could clear the path for him to take a leadership position in the Formula One racing series, a move ...

Read More

Tags: Marketing and Sponsorship

More Stories

08/08/16
Porsche continues sports focus with Mets

The New York Mets have signed a multiyear sponsorship with Porsche Cars North America that will rename two luxury areas at Citi Field. The luxury car brand will now be the title sponsor of what was previously the Empire Suite level at the 7-year-old ballpark, and will also have its name on what w ...

Tags: Marketing and Sponsorship

08/08/16
MiLB adds color with Crayola deal

Minor League Baseball has signed a multiyear sponsorship agreement with Crayola, a rare entry into sports for the children’s creativity brand. The agreement, recently signed after several months of negotiation and slated to begin with the ...

Tags: Marketing and Sponsorship

08/08/16
Bud Light signs on for Bristol game

Anheuser-Busch InBev has chosen college football’s largest game ever to launch its new seasonal campaign, as Bud Light will be the official domestic beer of the Pilot Flying J Battle at Bristol between Virginia Tech and Tennessee. The game is scheduled to take place at Bristol Motor Speedway ...

Tags: Marketing and Sponsorship, Colleges

08/01/16
NASCAR closer, but no deal yet for title

NASCAR is getting closer to finding a new title sponsor of its premium Cup Series, but the search is coming down to the wire. The sanctioning body says it’s talking to roughly a dozen candidates to replace Sprint, which has been in the role since 2008 and exits at the end of this year. But ...

Tags: Marketing and Sponsorship

08/01/16
Ganassi confident about replacing Target

While last week’s confirmation that Target is ending its longtime IndyCar deal with Chip Ganassi Racing came as a blow to not just the team but the entire series, Ganassi Racing’s president is predicting a full recovery. Target’s 27-year partnership with arguably IndyCar’s ...

Tags: Marketing and Sponsorship

08/01/16
ACC hits the road for tour

The ACC, with the help of sponsor Lumber Liquidators, is putting together the conference’s first marketing campaign since its announcement of the new ACC Network. The first ACC Tailgate Tour will launch Sept. 2 at Syracuse and visit all 14 conference campuses by the end of football season. ...

Tags: Colleges, Marketing and Sponsorship

07/25/16
Company Watch: Whoop

Swimmer Ryan Lochte is among the athletes using  the Whoop team system. Photo by: WHOOP Among everyday people, Fitbit has carved out a sizable lead in the wearable category in recent years. Bu ...

Tags: Marketing and Sponsorship

07/25/16
TaylorMade adds top young players

Adidas golf unit TaylorMade is for sale, but that didn’t stop the company from signing two of golf’s most anticipated young players — Jon Rahm and Beau Hossler — to equipment contracts. “They are the most sought-after players that I have ever seen in recent history,& ...

Tags: Marketing and Sponsorship, Labor and Agents

07/25/16
The Lefton Report: Break the Link

N aming rights for the Seattle stadium that houses the NFL Seahawks and the MLS Sounders are coming to market. We’re told that the Seahawks will handle the sales internally and that they already are proceeding with due diligence on the pro ...

Tags: Marketing and Sponsorship

07/25/16
LVMS steps up multicultural efforts

The five U.S. cities with the highest concentration of Hispanic fans interested in NASCAR are Los Angeles, New York, Chicago, Dallas and Atlanta, according to 2015 Scarborough Research data reviewed by SportsBusiness Journal. There are a number of NASCAR tracks near those areas, including Auto Club ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug