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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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03/03/14
Adidas opens prototype in China

Adidas last week unveiled its next-generation retail store as it ramps up efforts to sell more products directly to consumers. The Beijing store is the model for 25 additional stores Adidas plans to open globally this year. The store features a ...

Tags: Marketing and Sponsorship

03/03/14
Stryker strikes PGA Tour marketing deal

Stryker, a joint replacement manufacturer, has entered into a multiyear marketing agreement with the PGA Tour that will include it creating exhibits for 10 tournaments this season. As the tour’s new official joint replacement product, Stryker will have marketing rights at select PGA Tour an ...

Tags: Marketing and Sponsorship

03/03/14
The Lefton Report

A t a Manhattan tavern during Super Bowl week, they gathered, the soldiers of the late ’90s SFX sports and entertainment rollup, commemorating over beer and finger food. It was a group laden with talent, yet with so many egos that perhaps it never could have succeeded in challenging the lik ...

Tags: Marketing and Sponsorship

03/03/14
Wood sticks make an impact in lacrosse

From the time that Cortland Begor was selling lemonade in his front yard or reselling old textbooks and novels for a few dollars, he’s had a knack for business. Now a 19-year-old high school student in New Hampshire, Begor has combined his two loves — lacrosse and business — and ...

Tags: Marketing and Sponsorship

03/03/14
Unilever to sponsor U.S. soccer teams

Unilever has signed a two-year deal with Soccer United Marketing for sponsorship of U.S. Soccer’s men’s and women’s national teams. The deal, which an industry source said is for $2 million a year, gives Degree, Unilever’s antiperspirant brand, the designation “official ...

Tags: Marketing and Sponsorship

02/24/14
WMG opens Dubai office

Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf, and potentially other sports. David Collins, an Englishman who has six years of agency experience in the United Arab Emirates, joined Wasserman last week and will lead the new UAE of ...

Tags: Marketing and Sponsorship

02/24/14
CAA acquires hospitality company

CAA Sports has acquired Inside Sports & Entertainment Group, giving the sports and entertainment agency a new line of business in corporate hospitality. RYBAK InsideSEG will keep its name for ...

Tags: Marketing and Sponsorship, Labor and Agents

02/17/14
FanConnect, IMG College reconnect

A Charlotte company that produces on-screen graphics for video largely in college stadiums and arenas has renegotiated its deal with IMG College. The company, 10 Foot Wave, has a digital platform called FanConnect, which enhances the in-stadium video feed that typically goes to TVs in premium are ...

Tags: Marketing and Sponsorship

02/17/14
Daytona draws new ads

Five NASCAR sponsors are scheduled to debut a combined six new commercial spots during Sunday’s Daytona 500 telecast on Fox, doubling the number unveiled during last year’s season-opening Sprint Cup race. Automotive endemics Ford, Chevy and Goodyear, along with Coca-Cola and Nationwid ...

Tags: Marketing and Sponsorship

02/17/14
SportsNet LA marketing Dodgers

Less than two weeks before one of the most anticipated network launch dates, the Los Angeles Dodgers’ network, SportsNet LA, is rolling out its biggest marketing push yet around the channel. The campaign breaks in full this week and includes TV, radio, digital, billboards and print. The cam ...

Tags: Marketing and Sponsorship, Media

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