Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
Upcoming Conferences and Events
Featured Story
Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
More Stories
Visa extends World Cup deal for 8 years
Visa has reached an eight-year sponsorship extension for the World Cup valued at more than $170 million, allowing it to continue as the official payment services partner for the world’s biggest soccer tournament and its governing body, FIFA, through 2022. The deal ensures Visa will have th ...
Spire looks to sell Just Marketing stake
Spire Capital Partners is shopping its majority stake in Indianapolis-based Just Marketing International, the motorsports agency that works across Formula One, NASCAR and IndyCar. The private equity group, which bought 50 percent of the agency five years ago, hired Rothschild Group to put togeth ...
MLB sponsors step up for new season
Some of MLB’s biggest sponsors are rolling out new activation as the league opens its season this week. Anheuser-Busch, which is the presenting sponsor of opening week, will support its league rights and its 23 club deals with team-branded cans of Budweiser in those markets and cans bearin ...
The Lefton Report
T he 2013 Major League Baseball season gets under way this week and for the first time in years, there is no sponsor for the annual Home Run Derby competition held the night before the All-Star Game in mid-July. The ESPN-televised Home Run Derb ...
The Lefton Report
J PMorgan Chase continues to put its brand on Madison Square Garden-owned properties as part of its massive sponsorship deal signed in 2010. Industry sources tell us that after a $50 million renovation is completed in 2014 at the Inglewood, Cali ...
USA Triathlon adds three sponsors
Editor's note: This story is revised from the print edition. USA Triathlon signed three new sponsorship deals, bringing on MetLife, TransAmerica and DJO Global, the medical device company behind Aircast, Bell-Horn and Fast Freeze. The three, multiyear deals are silver-level sponsorships th ...
Heineken targets UEFA fans in U.S.
A social media initiative by Heineken during the UEFA Champions League encourages American soccer fans to participate in a photo competition to win a viewing party for their city for the championship game. Each time fans ages 21 and older post photos of themselves watching a Champions League matc ...
X2 to sponsor Ironman series
Sports supplement producer X 2 Performance is flexing its marketing muscles for the first time, securing a sponsorship of the Ironman U.S. triathlon series and two individual events. The startup brand will be presenting sponsor of the May 4 Ironman event in St. George, Utah, and the Aug. 4 race ...
CDW renews with PGA Tour for ShotLink
CDW, the presenting sponsor of the ShotLink scoring system, has renewed its marketing partnership with the PGA Tour for four more years. The new deal will run through 2016 and provide CDW with status as the official technology partner for the PGA Tour and the Champions Tour. Financial terms were ...
MLS checks in with Foursquare
Major League Soccer has signed a one-year deal with Foursquare, the location-based social networking site, for the 2013 season. Financial details were not disclosed, but Chris Schlosser, vice president of MLS Digital, called the deal an expansion of a partnership the league had with Foursquare la ...
