Featured Story

NFL Players Inc. president Gordon to depart

Published in SportsBusiness Journal on 08 / 25 / 14

Keith Gordon is leaving his position as president of NFL Players Inc., and the NFL Players Association is actively searching for a replacement to head the union’s licensing and marketing arm. Gordon, who has been president of NFLPI since August 2009, will remain in the position through the ...

Read More

Tags: Labor and Agents

More Stories

06/23/14
Aramark lands merch rights for 2 Super Bowls

Aramark has won merchandise sales rights for Super Bowl XLIX, which will be held in 2015 at University of Phoenix Stadium in Glendale, Ariz., and for Super Bowl LI in 2017 at NRG Stadium in Houston, said sources familiar with the deal. It will be a first for Aramark, which has the food/beverage and ...

Tags: Marketing and Sponsorship

06/23/14
Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

06/23/14
Activation strong around NBA draft

Thursday night’s NBA draft will have 11 of the league’s full marketing partners activating around the event at the Barclays Center. Last year, eight of the league’s partners had a presence at the draft. State Farm Insurance returns as the draft’s presenting partner. Adi ...

Tags: Marketing and Sponsorship

06/23/14
On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

06/23/14
Home Depot parking its NASCAR ride

The days of the orange, No. 20 Home Depot car are coming to an end. The company, which has been a primary NASCAR sponsor since 1999, will leave the sport after its contract with Joe Gibbs Racing ends this season, said sources familiar with Home Depot’s plans. The home improvement company&rs ...

Tags: Marketing and Sponsorship

06/23/14
CAA gains experience with PGW purchase

CAA Sports has acquired the experiential marketing company PGW, which works with major brands such as AT&T and Starbucks. Financial terms of the deal were not disclosed. The acquisition will allow CAA Sports’ corporate consulting division, which was started in 2011, to offer experien ...

Tags: Marketing and Sponsorship

06/16/14
The Lefton Report

W e run from pack journalism, so the concept here is to write about the Los Angeles Clippers without once mentioning the team’s owner. This is for those who were in the bunker with the Clippers during the years they played in the squalor of ...

Tags: Marketing and Sponsorship

06/16/14
Xfinity, NASCAR in talks for title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nation ...

Tags: Marketing and Sponsorship

06/16/14
IMG College gets seat at pro stadiums

IMG College is going pro. The company’s stadium seating business, which has a broad base of college clients, is expanding to the NFL by signing deals with the Tennessee Titans and Buffalo Bills. Those agreements will enable IMG College to install its seat cushion product in both teams&rsquo ...

Tags: Marketing and Sponsorship

06/09/14
Day brings Concur into sports space

Jason Day will feature a new look on his Adidas golf shirt starting this week at the U.S. Open, thanks to an endorsement deal with Seattle-based Concur that will be unveiled in Pinehurst. Concur, a $4.7 billion software company that makes online expense reports for 23,000 clients worldwide, is a ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug