Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

06/23/14
On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

06/23/14
Home Depot parking its NASCAR ride

The days of the orange, No. 20 Home Depot car are coming to an end. The company, which has been a primary NASCAR sponsor since 1999, will leave the sport after its contract with Joe Gibbs Racing ends this season, said sources familiar with Home Depot’s plans. The home improvement company&rs ...

Tags: Marketing and Sponsorship

06/23/14
CAA gains experience with PGW purchase

CAA Sports has acquired the experiential marketing company PGW, which works with major brands such as AT&T and Starbucks. Financial terms of the deal were not disclosed. The acquisition will allow CAA Sports’ corporate consulting division, which was started in 2011, to offer experien ...

Tags: Marketing and Sponsorship

06/16/14
The Lefton Report

W e run from pack journalism, so the concept here is to write about the Los Angeles Clippers without once mentioning the team’s owner. This is for those who were in the bunker with the Clippers during the years they played in the squalor of ...

Tags: Marketing and Sponsorship

06/16/14
Xfinity, NASCAR in talks for title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nation ...

Tags: Marketing and Sponsorship

06/16/14
IMG College gets seat at pro stadiums

IMG College is going pro. The company’s stadium seating business, which has a broad base of college clients, is expanding to the NFL by signing deals with the Tennessee Titans and Buffalo Bills. Those agreements will enable IMG College to install its seat cushion product in both teams&rsquo ...

Tags: Marketing and Sponsorship

06/09/14
Day brings Concur into sports space

Jason Day will feature a new look on his Adidas golf shirt starting this week at the U.S. Open, thanks to an endorsement deal with Seattle-based Concur that will be unveiled in Pinehurst. Concur, a $4.7 billion software company that makes online expense reports for 23,000 clients worldwide, is a ...

Tags: Marketing and Sponsorship

06/09/14
Sprint, NASCAR to delay talks

Sprint and NASCAR won’t begin renewal negotiations until next year for title sponsorship of the sport’s top series. Though the partners were slated to open negotiations this year around title rights to the Sprint Cup Series, sources said that Sprint and NASCAR officials have agreed to ...

Tags: Marketing and Sponsorship

06/09/14
The Lefton Report

L ooking for fresh ideas with which to celebrate its 125th anniversary, Modell’s has hired Source Communications as its first outside ad agency in years. Historically, Modell’s has held marketing chores in house, although it had a ...

Tags: Marketing and Sponsorship

06/02/14
GMR sets up global consulting division

GMR Marketing last week announced that it has created a global sports and entertainment consulting division. The group will be led by Jan Katzoff, head of global sports and entertainment, and will concentrate on providing strategic direction to brands in North America, Asia Pacific, Europe and Latin ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug