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USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

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01/16/17
IndyCar steers marketing toward digital

Motivated by focus group research and ratings gains, IndyCar is shifting its marketing budget this year to become more digitally and socially focused, with the goal of reaching more young people. Last year, IndyCar researched the appeal of its product to millennials, or Generation Y, and the gene ...

Tags: Marketing and Sponsorship

01/16/17
Licensing show looks for rise in numbers

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens its doors this week in Las Vegas, and show organizers forecast an uptick in show space and attendance this year. Change is the watchword this year, with Adidas taking over as the NHL&rsq ...

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01/16/17
New ownership gives Dew Tour some pop

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Tags: Marketing and Sponsorship

01/16/17
Lefton Report: Chevron’s choice

T he first major sports agency review of 2017 is in its bell lap, with around a half-dozen sports shops delivering presentations beginning last week to Chevron marketing and procurement officials. Industry sources said the review began with a &ldq ...

Tags: Marketing and Sponsorship

01/16/17
Fanatics into NBA replica jerseys

Editor’s note: This story is revised from the print edition. Fanatics’ takeover of the sports licensing business is continuing, with the company expanding its collection of apparel rights to include manufacturing and sales of NBA replica jerseys. What sources said is a 10-year-plu ...

Tags: Marketing and Sponsorship

01/16/17
ELeague holds steady on sponsorship pricing

Turner Sports will keep the price of sponsoring ELeague “about the same” in 2017 despite executives’ belief that the launch year was a success, said Seth Ladetsky, senior vice president of sales. Turner and joint venture partner WME-IMG are in the market, hoping to renew six ina ...

Tags: Marketing and Sponsorship

01/09/17
Courtside Ventures has active first year

Courtside Ventures, the venture capital fund headlined by Cleveland Cavaliers owner Dan Gilbert, George Pyne’s Bruin Sports Capital and WPP, spent its first year investing in 14 early-stage companies, including LiveLike VR, The Athletic and the Drone Racing League. The idea behind the $35 m ...

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01/09/17
Richmond brings ticket focus home

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01/09/17
PBR expands list of licensees to 25

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Tags: Marketing and Sponsorship

01/09/17
Equestrian group rides rebranding effort

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Tags: Marketing and Sponsorship

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