Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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BiGR continues sports push
BiGR Audio, a California-based manufacturer of high-end electronics, has signed a multiyear license with the Collegiate Licensing Co., is nearing another with the rival Licensing Resource Group, and has expanded its existing line of Major League Baseball-licensed headphones, signaling its growing in ...
Pieces in place for IMG sale
IMG College President Ben Sutton walked out of the opening panel at the IMG World Congress of Sports and made it 10 feet down the hallway of the Ritz-Carlton before an executive at a competing agency grabbed his shoulder. “What’s going on with the IMG sale?” the executive asked. ...
The Lefton Report
I t’s still the most important race in sailing, but over the past few years, the America’s Cup has been wandering the waters of sponsorship looking less like the sleek, 72-foot, wing-sail catamarans that will compete for sports’ ...
TaylorMade a quick-change artist
It probably wasn’t noticeable to anyone outside the walls of TaylorMade’s Carlsbad, Calif., headquarters, but the company’s 2013 marketing has already done an abrupt about-face. In the span of less than three weeks, from the end of January into February, TaylorMade’s marke ...
Bassmaster hooks Diet Dew as sponsor
Bassmaster, the sanctioning body for fishing’s top series, has signed Diet Mountain Dew to be a sponsor across all of its leagues. The deal marks another nonendemic sponsor for Bassmaster and provides its first sponsor in the soft drink category. The sides reached an agreement last month af ...
Lynch takes new marketing post
Longtime Visa sponsorship marketing chief Michael Lynch has resurfaced atop a surfboard. Lynch, who left his job at Visa last January after 16 years with the payment card brand, is the new chief marketing and revenue officer for the Association of Surfing Professionals, the de facto worldwide govern ...
Sunrise to seek naming-rights for FAU
Florida Atlantic University has turned to Sunrise Sports & Entertainment to sell naming rights for its football stadium after the school’s much-criticized deal with a prison operator fell apart last week. In February, Geo Group, a private manager of prison facilities, signed an agreemen ...
Izod attracted to golf's younger face
Editor's note: This story is revised from the print edition. Golf has seldom been described as a marketing tool to reach a younger audience, but with more and more colorfully dressed 20-something golfers becoming the face of the PGA Tour, Izod has noticed. The brand, whose theme is “ ...
IMG sale: Who will bite?
Forstmann Little is in the process of selecting a bank and plans to open an auction for IMG later this year. The private equity firm, which bought IMG for $750 million in 2004, is looking for more than $2 billion for the sports, fashion and media company. Here’s a look at some of the potentia ...
NCAA deal delivers business or UPS
UPS has developed new business-to-business opportunities through its NCAA sponsorship that has it shipping everything from Final Four tickets to the actual court on which the semifinals and final of the men’s basketball tournament will be played this weekend. With that broadening of its bus ...
