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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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06/23/14
‘I got to fly the blimp’

SportsBusiness Journal’s David Broughton had an opportunity to ride along on MetLife’s Snoopy One in late March. The airship was coming to Charlotte for a MetLife corporate appearance, but before it made that trip, it took to the air with Broughton on board, giving him a firsthan ...

Tags: Marketing and Sponsorship

06/23/14
Airships: Not your traditional media buy

Airport hangars are littered with the memories of brands that thought they could make blimp-based marketing work for them in the sports space: Fuji, Kodak, Horizon Blue Cross Blue Shield, McDonald’s and Outback Steakhouse, to name a few. Even advertising giant Anheuser-Busch, whose ...

Tags: Marketing and Sponsorship

06/23/14
The Lefton Report

A fter 12 years with the company, Beth Hirschhorn has very quietly left MetLife , where she was the company’s most senior marketer and held the title of executive vice president of global brand, marketing and communications. She also was ...

Tags: Marketing and Sponsorship

06/23/14
Goodyear's newest blimp to take flight in July

In the fall of 2007, executives at Goodyear Tire & Rubber knew they would soon need to make a decision about the future of one of the most enduring icons in American sports. The technology and physical structure of each member of its three-ship fleet of GZ-20 blimps was nearly unchange ...

Tags: Marketing and Sponsorship

06/23/14
Aramark lands merch rights for 2 Super Bowls

Aramark has won merchandise sales rights for Super Bowl XLIX, which will be held in 2015 at University of Phoenix Stadium in Glendale, Ariz., and for Super Bowl LI in 2017 at NRG Stadium in Houston, said sources familiar with the deal. It will be a first for Aramark, which has the food/beverage and ...

Tags: Marketing and Sponsorship

06/23/14
Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

06/23/14
Activation strong around NBA draft

Thursday night’s NBA draft will have 11 of the league’s full marketing partners activating around the event at the Barclays Center. Last year, eight of the league’s partners had a presence at the draft. State Farm Insurance returns as the draft’s presenting partner. Adi ...

Tags: Marketing and Sponsorship

06/23/14
On assignment, and getting some air time

SportsBusiness Journal’s David Broughton had an opportunity to ride along in Goodyear’s Spirit of Innovation blimp this spring. The setting: The season opener for the Miami Marlins, a game that featured a national TV broadcast on ESPN2. As part of the blimp crew for the night, B ...

Tags: Marketing and Sponsorship

06/23/14
Home Depot parking its NASCAR ride

The days of the orange, No. 20 Home Depot car are coming to an end. The company, which has been a primary NASCAR sponsor since 1999, will leave the sport after its contract with Joe Gibbs Racing ends this season, said sources familiar with Home Depot’s plans. The home improvement company&rs ...

Tags: Marketing and Sponsorship

06/23/14
CAA gains experience with PGW purchase

CAA Sports has acquired the experiential marketing company PGW, which works with major brands such as AT&T and Starbucks. Financial terms of the deal were not disclosed. The acquisition will allow CAA Sports’ corporate consulting division, which was started in 2011, to offer experien ...

Tags: Marketing and Sponsorship

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