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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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09/29/14
Humana opting out of PGA Tour event

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

Tags: Marketing and Sponsorship

09/29/14
‘Talking to our partners every day’

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv ...

Tags: Leagues and Governing Bodies, Marketing and Sponsorship

09/29/14
The Lefton Report

S uper Bowl halftime show sponsor Pepsi has shelved the announcement of the musical act for the NFL championship due to the NFL’s ongoing issues with domestic violence, we’re told by trusted industry sources. There is no sign Pepsi i ...

Tags: Marketing and Sponsorship

09/29/14
Under Armour signs for NFHS Network

Under Armour has signed on as the first “anchor partner” of the NFHS Network, a startup digital high school sports subscription service that hopes to attract 10 million visitors and 45 million page views this academic year. The network, owned in part by the National Federation of Sta ...

Tags: Marketing and Sponsorship

09/22/14
Harman deal breaks more ground for NBA

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a ...

Tags: Marketing and Sponsorship

09/22/14
The Lefton Report

L ooking to boost viewership and awareness of its live broadcasts Nov. 10 and 11 on ESPN, the World Series of Poker has engineered what could be termed a full house tune-in promotion splashed across more than 20 million bags of Frito-Lay ’ ...

Tags: Marketing and Sponsorship

09/22/14
Sherman touts shades

Seattle Seahawks cornerback Richard Sherman has partnered with California-based Neff Headwear to create a collection of limited-edition sunglasses. The custom Brodie sunglasses retail for $55 and were available starting last week at Neffheadwear.com and Sherman’s website, richardsherman25.c ...

Tags: Marketing and Sponsorship

09/15/14
Comcast builds Xfinity promotion

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ ...

Tags: Marketing and Sponsorship

09/15/14
Wasserman gets $100M investment

Wasserman Media Group has received a $100 million investment from Madrone Capital Partners, a Silicon Valley-based investment group funded by the Walton family. The investment is the second that Wasserman Media Group has taken since its inception in 2002. The organization received a $25 million i ...

Tags: Marketing and Sponsorship

09/15/14
Rugby events sign Penn Mutual to deals

The Collegiate Rugby Championship airs on NBC and NBCSN. Photo by: UNITED WORLD SPORTS For the first time in its 167-year history, Penn Mutual is stepping into the sports sponsorship ...

Tags: Marketing and Sponsorship

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