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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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03/17/14
The Lefton Report

A few years back, when the NFL loosened restrictions on teams selling advertising to casinos within their home markets, teams delighted at the prospect of a sales windfall. However, the league permitted teams to sell casinos only upper-bowl adver ...

Tags: Marketing and Sponsorship

03/17/14
Azarenka to endorse Esurance

Victoria Azarenka has agreed to a two-year endorsement deal with Esurance, a pact that gives the car insurance brand another connection in tennis. Azarenka, the No. 4-ranked player on the WTA Tour, joins the doubles team of brothers Bob and Mike Bryan as endorsers for the company. The Bryans, who ...

Tags: Marketing and Sponsorship

03/17/14
NASCAR extends Wal-Mart licensing deal

NASCAR signed a two-year extension of its licensing agreement with Wal-Mart, ensuring that the retail behemoth will continue to make and sell NASCAR-branded apparel and products in stores nationwide. Since signing their initial agreement in 2011, NASCAR merchandise sales at Wal-Mart have increase ...

Tags: Marketing and Sponsorship

03/17/14
Plank takes UA brand to Brazil

Under Armour will have a front row seat for this year’s FIFA World Cup and the 2016 Summer Olympics now that the company has officially launched in Brazil. Under Amour CEO Kevin Plank traveled to São Paulo, Brazil’s largest city, on Wednesday to debut the brand in what he calle ...

Tags: Marketing and Sponsorship

03/17/14
Bradley stars in mobile experience for National

Editor's note: This story is revised from the print edition. National Car Rental, a PGA of America corporate partner, will launch a mobile marketing tour next month featuring PGA Tour star Keegan Bradley. A 39-foot-long emerald green bus with a giant image of Bradley on the side will visit ...

Tags: Marketing and Sponsorship

03/10/14
Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

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03/10/14
Tour title sponsors go long

The CEO of Travelers Insurance thought back to 2007, when the company first decided to title sponsor a PGA Tour event. “We were a little unsure,” said Jay Fishman recently, speaking to a group that included PGA Tour Commissioner Tim Finchem. ...

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03/10/14
Helmets to ’Hawks: Summit looks ahead

This season, NFL fields will be without branded helmets for the first time in 25 years. The rights had belonged to Riddell since 1989, but liability issues and pending litigation from former players have the league adopting a “white-label ...

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03/03/14
Tweets lead to Cheesecake Factory deal

American restaurant chain The Cheesecake Factory is known for its hefty portions and four-figure calorie counts, not for its sports marketing. Agnieszka Radwanska is a Polish athlete playing a sport, tennis, with a modest-at-best visibility in the United States. So it might seem strange that the ...

Tags: Marketing and Sponsorship

03/03/14
Social media index devoted to sports

A Dallas-based social media agency this week will unveil a sports-specific index that measures the social media power of athletes, leagues and teams. The MVPindex will rank them based on their social media reach, engagement and the conversation they generate. All of those factors will be combined ...

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