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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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Better late than never: Octagon signs Morrison

Octagon signed top U.S. collegiate tennis player Jeff Morrison. The signing came even as the dearth of young U.S. tennis players was on display in Paris, where all American men and women were knocked out of the French Open by the second week of play — the first time in 33 years that's ...

Tags: Falk Associates Management Enterprises, Marketing and Sponsorship, NCAA, Octagon Group, Sports Group, Tennis

NASCAR execs take lead in new marketing agency, vow no conflict

T he founders of newly launched marketing agency Brand Sense insist their business has little to do with motorsports, but convincing the rest of the world won't be easy. That's because two NASCAR executives, Brian France and George Pyne , are major i ...

Tags: Championship Auto Racing Teams Inc., Dallas Stars, International Speedway Corp., Marketing and Sponsorship, Midway Games Inc., Motorsports, NASCAR, Southwest Sports Group

Pay-per-view fight hitting the market with global advertising

Between $8 million and $10 million worth of multimedia advertising is inundating the marketplace to promote TVKO's live pay-per-view telecast of the Oscar De La Hoya-Shane Mosley title fight Saturday at the Staples Center in Los Angeles. "We're trying to hit consumers everywhere they read, l ...

Tags: Boxing, Marketing and Sponsorship, NBC, Staples, Time Warner, Univision

WNBA lands sweet deal wilth Hershey, will chase it with Diet Coke

T he WNBA has added Hershey Foods Corp. as an official sponsor. The company will run advertising during WNBA games on NBC , ESPN and Lifetime , and probably will stage account-specific promotions in about a half-dozen WNBA markets. Because th ...

Tags: Anheuser-Busch Cos., Dallas Cowboys, Marketing and Sponsorship, MillerCoors, NASCAR, NBA, WNBA

Legg Mason back on board for ATP event

SFX Sports Group has re-signed Legg Mason as the title sponsor of the ATP Tour event in Washington, D.C. Financial terms of the four-year deal, which extends through 2003, were not disclosed. As part of its title sponsorship, the Baltimore-based financial services company will get a d ...

Tags: Falk Associates Management Enterprises, Fox, Legg Mason Inc., Marketing and Sponsorship, SFX, Sports Group

USA Basketball players on cans

The U.S. Olympic men's basketball team may not get as much attention this year as it did when Michael Jordan donned the red, white and blue, but the Coca-Cola Co.'s Sprite brand will still embrace USA Basketball by stamping full-length images of five U.S. team members on cans of Sprite beginn ...

Tags: Marketing and Sponsorship, NBA, NBA Properties Inc.

Inside the Deal

THE DEAL: PowerBar signs as the nutritional energy bar supplier for the U.S. Olympic team and the 2002 Winter Games. ESTIMATED VALUE/LENGTH: $5 million to $10 million in cash and product. Through 2002 for rights t ...

Tags: Anheuser-Busch Cos., Blue Cross/Blue Shield, ECHL, Fila, Gateway Inc., Golden State Warriors, Kellogg, Marketing and Sponsorship, Marriott International, MillerCoors, Olympics, PowerBar Inc., Sears, Roebuck & Co., Seiko, Texaco


Raley's leaves event The Senior PGA Tour's Gold Rush Classic may not continue if organizers cannot quickly find a new sponsor to replace the Raley's supermarket chain. Raley's officials said they are not continuing the company's title sponsorship of the event, which has been held ...

Tags: Marketing and Sponsorship

Hall of Fame still hurt by strike fallout

Before the Baseball Hall of Fame came to Cooperstown, N.Y., in 1939, the village’s main claim to fame was its namesake, James Fenimore Cooper, the early-American novelist who wrote “The Last of the Mohicans.” While the museum isn’t going the way of the Mohicans, a 30 perce ...

Tags: Baseball, ATT, And 1, MLB, AIG, TRAC, IBL, Topps Co., UFA, SPL, Marketing and Sponsorship, ACC

Media Watch: CBS getting Equitable with ’98 college football half ...

The Equitable Cos. Inc. will be the new title sponsor of CBS ’ college football halftime shows this season, sources said. Through a one-year deal that also includes in-game commercial inventory, the Equitable will replace Ford Motor Co. as halftime sponsor. Financial terms of the deal hav ...

Tags: CBS, Football, Ford Motor Co., Sun America, DC, U.S. Open, Tennis, Champion, Champions, KPMG, Baseball, MillerCoors, Fox, NFL, MLB, Audi, ABC, ESPN, Honda, Media, FedEx, Tostitos, Southwest Airlines, ATT, AVP, Raycom Sports, Target, NBC, Sports Events, Basketball, Golf, PBA, Marquee Group, Marketing and Sponsorship

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