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Cycling league founders want to bring U.S. back to the velodrome

Published in SportsBusiness Journal on 10 / 20 / 14

Two veterans of the U.S. cycling industry will launch a new professional bicycle racing series in 2015 that attempts to revive the sport of velodrome track cycling in North America. Called the World Cycling League, the venture is the brainchild of David Chauner and John Vande Velde, who both repr...

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Tags: Leagues and Governing Bodies

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PR do's and dont's

I n his book "The Dream Job: Sports Publicity, Promotion and Marketing," Melvin Helitzer writes, "Publicity is the attempt by an organization or person to benefit from editorial coverage. Since the public believes editorial information is more trust ...

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7Up inks Pac-10 Deal w/Fox

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Sponsorship briefs

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Inside The Deal

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Seattle restaurant's ad campaign

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49ers target more fans

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Ripken's low-key retirement

O n June 18, Cal Ripken sat down with Dave Sheinin, a Washington Post writer he had come to trust during his 21-year career. Sheinin posed a question that Ripken had been asked hundreds of times: "Is this your last season?" Ripken paused and in a somewhat nonchalant response said, ...

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NYC Marathon adds wheelchair sponsor

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Though Battier's a dream client, pre-draft campaign is wide awake

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Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship, MTV

Inside the deal

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Tags: Baseball, C. Vargas & Associates, Marketing and Sponsorship, Pittsburgh Pirates

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