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The road ahead for the NFL, and lessons for current, future executives

Published in SportsBusiness Journal on 09 / 29 / 14

T he self-admitted mishandling of the Ray Rice situation by both the Baltimore Ravens and NFL Commissioner Roger Goodell has been painful to observe for sports business professionals or, even closer to home, any father with daughters. It is reason...

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Tags: Opinion

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Pro Access will mass sponsors for Smith's record run

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Tags: Advantage, Dallas Cowboys, ESPN, Major League Lacrosse, Marketing and Sponsorship, Merrill Lynch, NFL, San Antonio Spurs, Time Warner

Inside The Deal

THE DEAL: Men's Health magazine signs as a major associate sponsor of the PacWest CART racing team. ESTIMATED VALUE: $1.75 million to $2 million LENGTH: Started in May and runs through the end of ...

Tags: Marketing and Sponsorship, Motorsports

Goodwill gets New Balance

Turner Sports signed New Balance as a sponsor of the 2001 Goodwill Games, set to take place in Brisbane, Australia, Aug. 29 through Sept. 9. New Balance, the event's official athletic shoe company, joins DaimlerChrysler's Jeep division, Gillette Co.'s Duracell brand, Philips Electronics, Qan ...

Tags: Marketing and Sponsorship, Sports Events

Advice on keeping sponsors

A s companies examine their 2002 sports commitments, many sports properties that lost long-term title-sponsorship support are out knocking on doors against the backdrop of a flat economy, the dot.com bust and a corporate layoff wave that is scaring ...

Tags: Marketing and Sponsorship

Gutkowski, Vuono uniting

O ld chums Bob Gutkowski and Frank Vuono are going into business together again, creating a sports division of the Ford Models Inc. modeling agency to land modeling gigs for athletes. Gutkowski's Magnum Sports and Entertainment , a publicly ...

Tags: Marketing and Sponsorship, Soccer

Sponsorship briefs

  Prestone signs CFL deal The Canadian Football League signed Prestone Products Group to a two-year sponsorship valued in the mid-six figures. The deal is the first national sponsorship initiative in Canada for the antifreeze and cooling syst ...

Tags: Colleges, Football, Golf, Marketing and Sponsorship

Nestle's Big Push

S haquille O'Neal will grace the wrappers of 26 million Nestlé Crunch bars starting next month, in conjunction with an instant-win "Sweet Seats" contest that will send one winner to Los Angeles to meet Shaq and watch a Lakers game from c ...

Tags: Baseball, Basketball, Football, Marketing and Sponsorship

Ad Firm's Unique A's Deal

I f the Oakland A's surpass 2 million in attendance this season, the team won't be alone in profiting from the increased fan interest. FCB Worldwide, the A's advertising agency, will notice a difference in its paycheck. In an unusual arrangement, ...

Tags: Baseball, Marketing and Sponsorship

Sponsorship Briefs

  Indy names official watch Maurice Lacroix Swiss Watches was named the official watch of the Indianapolis 500, the Brickyard 400 and the Indy Racing League. The winner of the 2001 Indianapolis 500 will receive an 18-karat rose-gold Maurice L ...

Tags: Basketball, Football, Marketing and Sponsorship, Motorsports, Tennis

Super Show does little to settle retailers' questions on NFL good ...

R etailers who attended last week's Super Show in Las Vegas left with more questions than answers, as they found that most NFL licensees were still not sure if their licenses would be renewed for next season. They also came upon Logo Athletic Inc. independent sales representati ...

Tags: Adidas, AT&T Corp., Basketball, FC Dallas, Football, Kmart, Marketing and Sponsorship, MasterCard International Inc., MLS, Modells Sporting Goods, NBA, New England Revolution, NFL, Orlando Magic, Puma AG, RDV Sports, Reebok, Soccer, Umbro, UPS, Verizon, Wal-Mart Stores Inc.

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