Featured Story

Sponsors step into the ring for WWE SummerSlam

Published in SportsBusiness Journal on 08 / 14 / 17

Cricket Wireless and KFC are back as co-presenting sponsors of WWE’s SummerSlam, which gets underway Sunday at Brooklyn’s Barclays Center. DiGiorno and 2K also return as sponsors, while esports property Rocket League is a new addition. SummerSlam, the second-largest event staged by WW...

Read More

Tags: Marketing and Sponsorship

More Stories

Coyotes discover online advantage

Editor's note: This story is revised from the print edition. W hen a team is building a new facility, the majority of its attention is spent on funding, construction designs and ticket and sponsorship sales efforts. The sales efforts, many team executives argue, are the most chall ...

Tags: Hockey, Marketing and Sponsorship, Arizona Coyotes

Old Spice signs Bears’ Urlacher

Procter & Gamble's Old Spice brand has signed a two-year deal with Chicago Bears' Pro Bowl middle linebacker Brian Urlacher to market its expanding line of Red Zone Deodorant. An industry source puts the deal in the mid- to high six figures over the two years. Urlacher's agent, Kauffman S ...

Tags: Chicago Bears, Football, Marketing and Sponsorship

Nike to take care of James

C an you see the thread from Gene Sarazen to LeBron James? On Thanksgiving Day 1922, Wilson Sporting Goods signed Sarazen to the company's first endorsement contract. He was the original member of Wilson's advisory staff of pro golfers. Sarazen helped Wilson bring innovative produc ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Golf, Houston Rockets, Los Angeles Lakers, Marketing and Sponsorship, NBA, Reebok, Soccer

Scoreboard race in Portland helps G.I. Joe’s win conversion-rate ...

G .I. Joe's , the Wilsonville, Ore.-based sporting goods and automotive-products retailer, completed another year of sponsoring what may be considered the most technologically advanced "dot race" at sports facilities. Eschewing the traditional colored dots, G.I. Joe's title-spon ...

Tags: Basketball, Kraft Foods, Marketing and Sponsorship, Portland Trail Blazers

The Lefton Report

Editor’s note: This story is revised from the print edition. THE GIFTS OF SUMMER: MLB has firmed up the giveaways for this year's All-Star Game festivities in the Windy City. There will be at least three giveaways for the three days of events running from July 13-15, and, thankfu ...

Tags: Century 21, ESPN, GlaxoSmithKline, Marketing and Sponsorship, NBA, NBC, NFL

Footwear retailers turn up the music

F ootwear marketers have been affiliating themselves with musicians for the past year or two; now, some of the nation's biggest retailers are aligning themselves as well. Sister sporting-good emporiums Foot Locker and Champs are buying in. Reebok will pass through rights from ...

Tags: And 1, Atlanta Hawks, Baseball, Basketball, Boston Celtics, Cleveland Cavaliers, Dallas Mavericks, Foot Locker, Fox, Gillette, Manchester United, Marketing and Sponsorship, Milwaukee Bucks, MLB, NBA, Brooklyn Nets, New York Knicks, PepsiCo, Philadelphia 76ers, Reebok, Soccer, Washington Wizards

Sponsorship briefs

Palumbo Kodak exec named Coke CMO Daniel Palumbo was named chief marketing officer at the Coca-Cola Co., where he will be responsible for overseeing Coke's marketing and brand building. He will report to Steven Heyer, the preside ...

Tags: Golf, Hockey, Marketing and Sponsorship, Arizona Coyotes

Mets team up with ESPN Zone

T he ESPN Zone , Pepsi and the New York Mets have beefed up a promotion this year that showed promise last season, establishing the Times Square ESPN Zone as Mets' fans "Home When the Mets Are on the Road." For 58 Mets road games — every game from May 23 on — visitors to ...

Tags: Baseball, ESPN, Golf, Marketing and Sponsorship, MLB, New York Mets, PepsiCo, Soccer

USOC to reduce staff

S taff reduction and other cost-cutting measures forecast two months ago by the U.S. Olympic Committee's new operations boss are scheduled to be in place by the end of June, the first steps toward his goal of trimming $10 million from the USOC budget by late 2004. Jim Scherr ...

Tags: John Hancock, KPMG, Marketing and Sponsorship, Olympics, USOC

Sponsors keep eye on Sosa

Some of the companies Sammy Sosa endorses say they'll wait to see the consequences of the discovery last Tuesday that he was using a corked bat in a game against the Tampa Bay Devil Rays. Will broken bat saw off Sosa’s sponsor appeal? ...

Tags: Baseball, Chicago Cubs, Easton, ESPN, Marketing and Sponsorship, PepsiCo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug