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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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SBJ/ESPN Sports Poll

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Tags: CBS Broadcasting Inc., Honda Motor Co., IMG, Marketing and Sponsorship, NFL

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Sponsorship briefs

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Tags: Champion, Columbus Crew, Marketing and Sponsorship, Philadelphia 76ers, Twinlab Corp.

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Better late than never: Octagon signs Morrison

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Tags: Falk Associates Management Enterprises, Marketing and Sponsorship, NCAA, Octagon Group, Sports Group, Tennis

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Tags: Championship Auto Racing Teams Inc., Dallas Stars, International Speedway Corp., Marketing and Sponsorship, Midway Games Inc., Motorsports, NASCAR, Southwest Sports Group

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Tags: Boxing, Marketing and Sponsorship, NBC, Staples, Time Warner, Univision

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Tags: Anheuser-Busch Cos., Dallas Cowboys, Marketing and Sponsorship, MillerCoors, NASCAR, NBA, WNBA

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Tags: Falk Associates Management Enterprises, Fox, Legg Mason Inc., Marketing and Sponsorship, SFX, Sports Group

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