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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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SBJ/ESPN Sports Poll

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL Places Where Logo Sports Apparel is Bought All Sports Apparel Buyers Males 1 ...

Tags: ESPN, JC Penney, Kmart, Marketing and Sponsorship, Sears, Roebuck & Co., Venator Group Inc.

Honda to back skating special

TWI, the television unit of sports marketing giant IMG, has signed Honda to be the title sponsor of "Kristi Yamaguchi's A Golden Moment," a one-hour figure skating special airing on CBS at 1:30 p.m. Nov. 24. The show is scheduled to be taped Oct. 21 at The Arena at Oakland. Former Olympic ...

Tags: CBS Broadcasting Inc., Honda Motor Co., IMG, Marketing and Sponsorship, NFL

Sponsorship briefs

  Twinlab starts Agassi ads Twinlab Corp. launched a TV, print and radio ad campaign featuring Andre Agassi. The company manufactures nutritional products and is based in Hauppauge, N.Y. The campaign chronicles the career of the tennis star. &n ...

Tags: Champion, Columbus Crew, Marketing and Sponsorship, Philadelphia 76ers, Twinlab Corp.

Better late than never: Octagon signs Morrison

Octagon signed top U.S. collegiate tennis player Jeff Morrison. The signing came even as the dearth of young U.S. tennis players was on display in Paris, where all American men and women were knocked out of the French Open by the second week of play — the first time in 33 years that's ...

Tags: Falk Associates Management Enterprises, Marketing and Sponsorship, NCAA, Octagon Group, Sports Group, Tennis

NASCAR execs take lead in new marketing agency, vow no conflict

T he founders of newly launched marketing agency Brand Sense insist their business has little to do with motorsports, but convincing the rest of the world won't be easy. That's because two NASCAR executives, Brian France and George Pyne , are major i ...

Tags: Championship Auto Racing Teams Inc., Dallas Stars, International Speedway Corp., Marketing and Sponsorship, Midway Games Inc., Motorsports, NASCAR, Southwest Sports Group

Pay-per-view fight hitting the market with global advertising

Between $8 million and $10 million worth of multimedia advertising is inundating the marketplace to promote TVKO's live pay-per-view telecast of the Oscar De La Hoya-Shane Mosley title fight Saturday at the Staples Center in Los Angeles. "We're trying to hit consumers everywhere they read, l ...

Tags: Boxing, Marketing and Sponsorship, NBC, Staples, Time Warner, Univision

WNBA lands sweet deal wilth Hershey, will chase it with Diet Coke

T he WNBA has added Hershey Foods Corp. as an official sponsor. The company will run advertising during WNBA games on NBC , ESPN and Lifetime , and probably will stage account-specific promotions in about a half-dozen WNBA markets. Because th ...

Tags: Anheuser-Busch Cos., Dallas Cowboys, Marketing and Sponsorship, MillerCoors, NASCAR, NBA, WNBA

Legg Mason back on board for ATP event

SFX Sports Group has re-signed Legg Mason as the title sponsor of the ATP Tour event in Washington, D.C. Financial terms of the four-year deal, which extends through 2003, were not disclosed. As part of its title sponsorship, the Baltimore-based financial services company will get a d ...

Tags: Falk Associates Management Enterprises, Fox, Legg Mason Inc., Marketing and Sponsorship, SFX, Sports Group

USA Basketball players on cans

The U.S. Olympic men's basketball team may not get as much attention this year as it did when Michael Jordan donned the red, white and blue, but the Coca-Cola Co.'s Sprite brand will still embrace USA Basketball by stamping full-length images of five U.S. team members on cans of Sprite beginn ...

Tags: Marketing and Sponsorship, NBA, NBA Properties Inc.

Inside the Deal

THE DEAL: PowerBar signs as the nutritional energy bar supplier for the U.S. Olympic team and the 2002 Winter Games. ESTIMATED VALUE/LENGTH: $5 million to $10 million in cash and product. Through 2002 for rights t ...

Tags: Anheuser-Busch Cos., Blue Cross/Blue Shield, ECHL, Fila, Gateway Inc., Golden State Warriors, Kellogg, Marketing and Sponsorship, Marriott International, MillerCoors, Olympics, PowerBar Inc., Sears, Roebuck & Co., Seiko, Texaco

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