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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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USOC in diplomatic squeeze

Reporting from meetings of the International Olympic Committee's Executive Board and 115th Session in Prague, Czech Republic: D espite widespread agreement that efforts to streamline and reform its organization are long overdue, the U.S. Olympic Committee is caught in a ...

Tags: IOC, Marketing and Sponsorship, Olympics, Samsung, USOC

Bears saw what others couldn't

I n late September 2001, when Mayor Richard M. Daley and the city of Chicago told the Chicago Bears they could not sell naming rights to soon-to-be-renovated Soldier Field, the mayor was more concerned with politics than the fiscal health of the Bears. The result of the ban, howev ...

Tags: Boxing, Cadillac, Chicago Bears, Marketing and Sponsorship, MillerCoors, NFL

Nike completes MLB ad renewal

W hile the winner of MLB's newest on-field uniform rights contract had yet to be decided as of press time for this column, Nike has completed a five-year renewal of its advertising license, which gives it the right to use MLB logos in ad campaigns. The Eager Beavertons would like to ...

Tags: Adidas, AVP, Baseball, Electronic Arts, Fila, Football, Fox, Gillette, Hockey, Majestic Athletic, Marketing and Sponsorship, MLB, NBC, New York Yankees, NFL, Reebok, Topps Co., Toronto Maple Leafs, Wieden Kennedy, Wrigley Co.

Palace Sports licenses tix program

P alace Sports & Entertainment has licensed its targeted discount ticketing service located at mycompanyoffer.com , to the Miami Heat and Cleveland Cavaliers for the coming NBA season, with a dozen more teams also looking into the service, according to Dave Auker , se ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, ESPN, Marketing and Sponsorship, Miami Heat, NBA, Palace Sports and Entertainment, San Francisco Giants

Terry Tate returns to action

I t has had just two iterations to date, but "Terry Tate, Office Linebacker" already stands out as Reebok 's most popular ad ever. The first ad from The Arnell Group was the hit of this year's crop of Super Bowl ads and won a Gold Lion at the recent International Ad Festival i ...

Tags: And 1, Basketball, Cleveland Cavaliers, ESPN, Football, Formula One, Marketing and Sponsorship, MillerCoors, Motorsports, NASCAR, NBA, NFL, PepsiCo, Reebok, VF Corp.

2010 bid city turns to Edelman

T he decision-makers for Pyeongchang, South Korea's bid for the 2010 Olympic Winter Games thought Pyeongchang was not as well known as the two other finalists, Vancouver and Salzburg, Austria, so they turned to Edelman Sports & Sponsorship Marketing of New York to help generat ...

Tags: Edelman Public Relations, IOC, Marketing and Sponsorship, Olympics

Nextel set for big spending

T he first phase of Nextel 's NASCAR series sponsorship could be expensive for the company, even by the standards of a 10-year, $750 million deal. Companies often spend two or three times a sponsorship fee in activation work each year, especially early in a deal that involves a sign ...

Tags: Alltel, Golf, Marketing and Sponsorship, Motorsports, NASCAR, SFX, Titleist

MasterCard back at the ballpark

Click here to view ad MasterCard's newest baseball-themed ad celebrates the joys of summer and the national pastime. In a sentiment-laden ad breaking this week, the third "Priceless" commercial to be shot at Dodger Stadium, a famil ...

Tags: Baseball, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MLB

NTRA deals have ROI component

F or years, those who sell and buy sports sponsorships have been trying to figure out a definitive ROI formula. Based on the buying power of the 475,000 people who are employed in the business of horse racing, the National Thoroughbred Racing Association is building a return- ...

Tags: Daimler AG, ESPN, John Deere, Marketing and Sponsorship, MLB, NASCAR, NBC, New York Jets, NFL, NHL, PepsiCo, Washington Redskins

Sponsorship briefs

Nike's Knight top advertiser Nike chairman and CEO Phil Knight was to receive his second Advertiser Knight of the Year award at the 50th Cannes Lion advertising festival Saturday, making him the first two-time ...

Tags: CFL, Marketing and Sponsorship, Nestle Purina, Oakland Athletics, PepsiCo, Texas Rangers

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