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Former players share highs and lows of London

Published in SportsBusiness Journal on 09 / 01 / 14

■ What did you expect playing in London would be like? Barber: I’m not sure what we expected from either London trip I took to play. I love the city, though. I had been to London a few times before my first game there and had been to Wembley [Stadium] to watch soccer. So I...

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Tags: In-Depth, NFL Season Preview

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Women's tennis advertisers

F rom January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Listed at right are the results, broken down by gender, age and race. To ...

Tags: Marketing and Sponsorship, Tennis

Ravens cash in on success

T he Baltimore Ravens have parlayed their Super Bowl championship into three marketing deals worth more than $500,000 each — including one with Comcast for more than $1 million — and an overall increase in sponsorship and advertising rev ...

Tags: Baltimore Ravens, Baseball, Football, Hockey, Marketing and Sponsorship, MBNA America Bank, MLB, New York Rangers, Washington Capitals


THE DEAL: Pulte Homes Corp. signs sponsorship deal with theWashington Capitals. ESTIMATED VALUE: $125,000-$150,000 LENGTH: Two years ...

Tags: Hockey, Marketing and Sponsorship, Washington Capitals


  Bud buys into new Dallas arena Anheuser-Busch Cos.'s Budweiser division is an exclusive sponsor of the American Airlines Center, the new home arena for the NBA's Dallas Mavericks and NHL's Dallas Stars. Budweiser will be the "exclusive alcohol in-bowl advertiser in th ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Dallas Mavericks, Football, IndyCar, Marketing and Sponsorship, Motorsports, San Francisco Giants, Tampa Bay Buccaneers

SportsBusiness Journal / ESPN Sports Poll

F rom January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Here are the results , broken down by gender, age and race. To read: 27.7 percent of fans cited ...

Tags: Marketing and Sponsorship

Golf's future delicate

Beyond big-bucks TV deal lies delicate balance that holds golf’s future P GA Tour Commissioner Tim Finchem and his staff pulled off a great accomplishment with the recently announced 2003-06 television package. Against a flat economy ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Golf, Marketing and Sponsorship, NBC

Sega Spends $20M For Games

Sega of America will spend $20 million behind the launch of its new Sega Sports video games this fall as the company moves away from being a hardware manufacturer and begins selling software only next year. Its NFL 2K2 game, which hits stores next ...

Tags: Colleges, Football, Marketing and Sponsorship, Olympics

Lobo To Pitch MET-Rx

New York Liberty forward Rebecca Lobo completed a deal to endorse MET-Rx, a brand of protein and nutritional supplements. As a MET-Rx endorser, Lobo will become part of Team MET-Rx, a group of more than 60 professional athletes, including Jason Sehorn, Hardy ...

Tags: Basketball, Marketing and Sponsorship

Sponsorship Briefs

Gatorade to back new D.C. race Gatorade has signed on to sponsor the first Washington DC Marathon, scheduled for March 24. Gatorade will serve as the official sports drink and energy bar of the marathon, which is being organized by ...

Tags: Football, Hockey, Marketing and Sponsorship

DirecTV Ads Applauded

No company has been better positioned to satisfy the thirst of the displaced sports fan than Hughes Electronics' digital satellite service DirecTV . And no product has enabled DirecTV to achieve this position better than the granddaddy of seasonlong subscriptio ...

Tags: Football, Marketing and Sponsorship

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