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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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Inside The Deal

THE DEAL: Monster.com signs as the title sponsor of the new Monster Challenge triathlon. ESTIMATED VALUE: $175,000-$200,000 a year LENGTH: Three years DEAL MAKERS: ...

Tags: Marketing and Sponsorship

Seattle restaurant's ad campaign

T ypically, we attribute most of the best advertising to the biggest, best-known marketers. But the ingenuity and resourcefulness of the small-budget entrepreneur should never be overlooked as a fountain of real innovation. In the face of the "usual ...

Tags: Baseball, Marketing and Sponsorship

49ers target more fans

The San Francisco 49ers this fall will target the Bay Area's Asian-American population — as well as Hispanic fans — with a weekly game highlights show produced by Creative Marketing Solutions of Fresno, Calif. "We're not sure what to expect," David Goldman, vice president of busi ...

Tags: Football, Marketing and Sponsorship

Ripken's low-key retirement

O n June 18, Cal Ripken sat down with Dave Sheinin, a Washington Post writer he had come to trust during his 21-year career. Sheinin posed a question that Ripken had been asked hundreds of times: "Is this your last season?" Ripken paused and in a somewhat nonchalant response said, ...

Tags: Baseball, Marketing and Sponsorship

NYC Marathon adds wheelchair sponsor

The New York City Marathon plans to announce Tuesday that financial data provider ILX Systems will become the first-ever sponsor of its wheelchair competition. The race also plans to announce this week that Gatorade has renewed for another two years as a sponsor, and that prize money will su ...

Tags: Marketing and Sponsorship

Though Battier's a dream client, pre-draft campaign is wide awake

A s athletes prepare for Wednesday's NBA draft, PR pros, especially those working with projected lottery or first-round picks, are working frantically to make their clients attractive to the media, to sports fans, to the communities where they may b ...

Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship, MTV

Inside the deal

THE DEAL Cricket Comfortable Wireless signs sponsorship deal with the Pittsburgh Pirates. ESTIMATED VALUE/LENGTH $100,000/One year with option to renew DEAL MAKERS Scott Jones, general manager, Pittsburg ...

Tags: Baseball, C. Vargas & Associates, Marketing and Sponsorship, Pittsburgh Pirates

Bessemer Trust puts name on Breeders' Cup Juvenile race for 3 yea ...

T he National Thoroughbred Racing Association-Breeders' Cup partnership is expected to announce a three-year sponsorship deal this week with private banking specialist Bessemer Trust . The New York bank will be title sponsor of the Breeders' Cup Ju ...

Tags: ESPN, Horse Racing, Host Communications Inc., Marketing and Sponsorship, MLB, NTRA, NBC

Woods' dominance partly good, partly bad, all Tiger

A popular question at the recent U.S. Open was "Is Tiger Woods' dominance of golf good or bad for the game?" There is no doubt that Woods, having won 27 of 52 starts before the Open, including the previous four consecutive major championships, is t ...

Tags: Golf, Marketing and Sponsorship

Sponsorship briefs

  Verizon backs RSN show Verizon Wireless signed a deal to become title sponsor of "Daily News Live," a sports roundtable discussion program that airs weekdays on Comcast SportsNet. Terms of the deal were not disclosed. The program ...

Tags: Comcast Corp., Football, Jacksonville Jaguars, LPGA, Marketing and Sponsorship, Verizon, VirTu Inc.

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