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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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And they’ll tell 2 friends, and ...

W ith a simple e-mail campaign that took three days to create and cost no money, the Dallas Stars generated nearly 55,000 new leads complete with customer e-mail addresses and preferences that the team can use for future sales. The Stars had some extra ticket inventory for early s ...

Tags: Dallas Stars, Hockey, Marketing and Sponsorship

Uncomfortable memories for Salt Lake

T hree weeks from now, Salt Lake City will be the site of drama and intrigue that can only be provided by the quest for Olympic glory. Those words could have been extracted from the archives of any number of publications, but they actually apply to the here and now. The 2002 Winter G ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Knicks, Verizon expand deal

The New York Knicks and Verizon Wireless are expanding their sponsorship agreement to offer full-season, text-messaging service to fans, making the Knicks the first NBA team to include the full-season offer as part of its wireless deal. Anucha Browne Sanders, senior vice president of marketi ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks, Verizon

Barckhoff exits Georgia Dome

Greg Barckhoff has left his job as head of the Georgia Dome's business development to run corporate sales at the Chick-fil-A Peach Bowl and the Atlanta Sports Council, both owned by the city's chamber of commerce. Barckhoff said his departure was unrelated to the recent agreement that makes ...

Tags: Atlanta Falcons, Colleges, Football, Marketing and Sponsorship, NFL

Gravity Games PR plan examined

A s one of the leading action-sports, music and lifestyle festivals in the world, the Gravity Games, which took place Sept. 10-14 in Cleveland, is a comprehensive, full-throttle annual event with an expansive menu of activities. Sporting events alone run the gamut from aggressive in-li ...

Tags: Marketing and Sponsorship, NBC

Oroweat becomes USOC supplier

O roweat, a U.S. bread brand owned by a Mexican conglomerate, is the newest packaged food supplier to the U.S. Olympic Team in a deal through 2004 completed earlier this month. Included is an option to extend the deal beyond the Athens 2004 Olympic Games, according to IMG 's Micha ...

Tags: Asics, Colleges, Fiat, IMG, IOC, Marketing and Sponsorship, Olympics, USOC

Plenty of ads on tap for McNabb

A ny fan of the Philadelphia Eagles, or anyone with Donovan McNabb in a fantasy league, knows the fifth-year pro isn't exactly playing like the league's top-paid quarterback. Through games of Sept. 22, McNabb was not ranked in the top 30 of NFL quarterbacks. Nonetheless, McNabb sh ...

Tags: Campbell Soup, Florida Panthers, Football, Kraft Foods, Lincoln Financial Group, Marketing and Sponsorship, Miami Dolphins, MLB, NFL, NHL, Philadelphia Eagles, Reebok, Tampa Bay Buccaneers, Visa, Washington Redskins

Pistons near presenting deal

The Detroit Pistons are expected to announce this week a three-year, $3.5 million presenting sponsorship with Rock Financial, only the second deal of its kind in the NBA, according to people familiar with the agreement. Pistons officials last week said they were close to completing a present ...

Tags: Basketball, Detroit Pistons, Marketing and Sponsorship

Vanderbilt's move examined

W ould the most suitable movie title of Vanderbilt University Chancellor Gordon Gee's recent dramatic reorganization of Vanderbilt athletics be "Braveheart" or "Revenge of the Nerds"? Was Gee's retooling of the program about doing the right thing or knocking athletics down a notch? ...

Tags: Allstate, Colleges, Daimler AG, Marketing and Sponsorship, NCAA

New series logo uses Nextel’s yellow

Nextel's mustard yellow replaces the Winston cigarette brand's familiar red as the dominant color in the NASCAR Nextel Cup logo revealed to the general public last week. The break of the new logo marks the first step in what will be a massive conversion for properties across stock car rac ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

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