Featured Story

Penske holds manufacturing summit

Published in SportsBusiness Journal on 09 / 18 / 17

When Team Penske executives were courting Japanese tool company Tungaloy to become a partner of the race team last year, Tungaloy executives had a clear goal in mind if they were to sign up. Tungaloy wanted to increase the amount of tools it sold to Japanese manufacturing giant Mazak, which has b...

Read More

Tags: Marketing and Sponsorship

More Stories

09/08/03
Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

Tags: Basketball, Houston Rockets, Houston Texans, Marketing and Sponsorship, NBA

09/08/03
State Farm there for figure skating

A lthough television ratings for figure skating are stable but no longer mind-boggling after a mid-1990s programming spike, State Farm Insurance Cos. is extending its title sponsorship of the U.S. Figure Skating Championships through 2007. State Farm's four-year deal expired aft ...

Tags: ABC, ESPN, Marketing and Sponsorship, NBC, Olympics, State Farm

09/08/03
Coyotes, Jays unveil new looks

T he Phoenix Coyotes introduced new logos and uniforms Wednesday, ending an 18-month process that was initiated only to tweak some logos but ended with significant changes to all marks and uniforms. To promote the rebranding, the 8-year-old franchise enlisted 11 Just Sports ...

Tags: Hockey, Marketing and Sponsorship, Arizona Coyotes, Toronto Blue Jays

09/01/03
Under Armour adds spots on MTV

A ctivewear company Under Armour was slated to debut a new 30-second spot last Thursday, timed around the peak sales season and marking the first time the Baltimore-based company has run an ad in non-sports programming. The ad, which is the cornerstone of the company's $8 milli ...

Tags: Baseball, Dallas Cowboys, Football, Marketing and Sponsorship, MTV, Toronto Blue Jays, Under Armour

09/01/03
NYC2012 redesigns Web site

N YC2012 will launch a redesigned Web site by the end of this year as it explores all viable avenues to stand out in a crowded nine-city field. A multilingual site emphasizing New York's cultural diversity and preparation to become a worthy host of the 2012 Olympic Games is being develo ...

Tags: Marketing and Sponsorship, Olympics, USOC, William Morris Endeavor

09/01/03
Under Armour titles marathon

Under Armour Performance Apparel, the hot-shot Baltimore-based manufacturer of compression sportswear, has agreed to a three-year deal worth about $500,000 to be the title sponsor of the Baltimore marathon. The agreement ends Corrigan Sports Enterprise's search for a title sponsor to repla ...

Tags: Marketing and Sponsorship

09/01/03
Cleveland Golf strikes gold

C leveland Golf Co. of Cypress, Calif., got a big publicity bonus courtesy of three obscure members of its PGA Tour staff at the Aug. 14-17 PGA Championship at Oak Hill Country Club in Rochester, N.Y. The tournament is one of the sport's four majors and draws the interest of golfers wor ...

Tags: Baseball, Basketball, Football, Golf, Golf Channel, Hockey, Marketing and Sponsorship, MLB, NBA, NFL, NHL, PGA Tour, TaylorMade Golf, Titleist

09/01/03
Sponsors for '08 Games targeted

The quest for domestic sponsor dollars begins in earnest today in Beijing when 2008 organizers and the International Olympic Committee jointly play host to a one-day conference expected to attract more than 800 executives eager to hear about sponsorship opportunities related to the Games. IO ...

Tags: IOC, Marketing and Sponsorship, Olympics

08/25/03
USOC pitches toward $200M goal

W ith as much as $200 million in future revenue at stake, sponsors are said to be responding favorably to sales pitches by the U.S. Olympic Committee as it attempts to lock in four-year contract renewals starting in 2005. USOC marketing chief Jim Grice , in a rare interview, s ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC, Visa

08/25/03
Yahoo! signs Brandi Chastain

Yahoo! signed a one-year agreement with Brandi Chastain to be an official spokeswoman for fifaworldcup.com and endorser of Yahoo!. Chastain will provide analysis and commentary leading up to and during the 2003 Women's World Cup on fifaworldcup.com. She will also be used in Yahoo!'s promot ...

Tags: FIFA, Marketing and Sponsorship, SFX, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug