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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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PR do's and dont's

I n his book "The Dream Job: Sports Publicity, Promotion and Marketing," Melvin Helitzer writes, "Publicity is the attempt by an organization or person to benefit from editorial coverage. Since the public believes editorial information is more trust ...

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7Up inks Pac-10 Deal w/Fox

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Sponsorship briefs

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Inside The Deal

THE DEAL: Monster.com signs as the title sponsor of the new Monster Challenge triathlon. ESTIMATED VALUE: $175,000-$200,000 a year LENGTH: Three years DEAL MAKERS: ...

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Seattle restaurant's ad campaign

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Tags: Baseball, Marketing and Sponsorship

49ers target more fans

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Tags: Football, Marketing and Sponsorship

Ripken's low-key retirement

O n June 18, Cal Ripken sat down with Dave Sheinin, a Washington Post writer he had come to trust during his 21-year career. Sheinin posed a question that Ripken had been asked hundreds of times: "Is this your last season?" Ripken paused and in a somewhat nonchalant response said, ...

Tags: Baseball, Marketing and Sponsorship

NYC Marathon adds wheelchair sponsor

The New York City Marathon plans to announce Tuesday that financial data provider ILX Systems will become the first-ever sponsor of its wheelchair competition. The race also plans to announce this week that Gatorade has renewed for another two years as a sponsor, and that prize money will su ...

Tags: Marketing and Sponsorship

Though Battier's a dream client, pre-draft campaign is wide awake

A s athletes prepare for Wednesday's NBA draft, PR pros, especially those working with projected lottery or first-round picks, are working frantically to make their clients attractive to the media, to sports fans, to the communities where they may b ...

Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship, MTV

Inside the deal

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Tags: Baseball, C. Vargas & Associates, Marketing and Sponsorship, Pittsburgh Pirates

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