Featured Story

New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

Read More

Tags: Media

More Stories

11/05/01
SBJ/ESPN Sports Poll

Biggest perceived sponsor/advertiser of the NBA F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 3,000 NBA fans who they thought was the biggest sponsor/advertiser of the NBA. Below are the re ...

Tags: Marketing and Sponsorship

11/05/01
Naber champions U.S. Olympians

O lympic swimming champion John Naber of Pasadena, Calif., a gold medalist in four events at the 1976 Montreal Games, believes the time has come to tap the intellectual and emotional power of the more than 6,000 Olympians across the nation. ...

Tags: Marketing and Sponsorship

11/05/01
Inside the deal

THE DEAL: Nextel signs as the official wireless provider of the Nashville Predators and Gaylord Entertainment Center. ESTIMATED VALUE: $425,000-plus annually LENGTH: Three-year deal ...

Tags: Marketing and Sponsorship

11/05/01
Minute Maid nears NCAA deal

M inute Maid is close to inking a one-year deal as an NCAA corporate partner in the juice category, last owned by Ocean Spray. The most intriguing aspect of the deal is that it brings the marketing power of Coke , Minute Maid's parent, to the NCAA ...

Tags: Marketing and Sponsorship

11/05/01
Sponsorship briefs

  Dodge in Hockey promo Dodge dealers across Minnesota have teamed up with Minnesota Hockey, the statewide governing body for the sport, to drive dollars to local youth hockey associations across the state. Community-based hockey associations from Rochester to Roseau wi ...

Tags: Marketing and Sponsorship

11/05/01
Evans inks Nike deal

Sneaker and apparel giant Nike plans to sign 15-year-old tennis player Brendan Evans, who until last week had not even played in a professional tournament, to a four- to five-year contract, said several tennis sources. Evans will receive up to $250,000 annually plus performance bonuses. That ...

Tags: Marketing and Sponsorship

11/05/01
Jets add several new logos

The New York Jets are introducing several secondary logos and marks that will be used on some of their retail merchandise next season as part of an effort to expand the team's brand and cultivate its fan base. Examples include a graphic representation (J!E!T!S!) of the famous "J ... E ... ...

Tags: Marketing and Sponsorship

10/29/01
Marketing firms eyeing cuts

Sports marketing companies across the United States are looking at ways to cut costs, and in some cases have already started cutting, as corporate clients pull back on sporting events and sponsorships. Industry giant IMG has issued a companywide directive to top executives to reduce expen ...

Tags: Marketing and Sponsorship

10/29/01
Georgia Dome signage open

The Georgia Dome will soon start selling new multiyear signage packages ranging from $5,000 a year to more than $1 million annually, and has hired Viacom Outdoor Sports Marketing to help spearhead the effort. Ten-year deals with current partners are scheduled to expire June 30, said Greg ...

Tags: Marketing and Sponsorship

10/29/01
NFL, MBNA launch promo

The NFL Internet Network and MBNA today will roll out a seven-month promotion designed to encourage sign-ups for the bank's affinity credit cards and to collect names for the NFL/NFLPA merchandise sales database. The program, the NFL Players Grand Slam, is the most extensive ever run on the ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug