Featured Story

Sponsors step into the ring for WWE SummerSlam

Published in SportsBusiness Journal on 08 / 14 / 17

Cricket Wireless and KFC are back as co-presenting sponsors of WWE’s SummerSlam, which gets underway Sunday at Brooklyn’s Barclays Center. DiGiorno and 2K also return as sponsors, while esports property Rocket League is a new addition. SummerSlam, the second-largest event staged by WW...

Read More

Tags: Marketing and Sponsorship

More Stories

09/01/03
Cleveland Golf strikes gold

C leveland Golf Co. of Cypress, Calif., got a big publicity bonus courtesy of three obscure members of its PGA Tour staff at the Aug. 14-17 PGA Championship at Oak Hill Country Club in Rochester, N.Y. The tournament is one of the sport's four majors and draws the interest of golfers wor ...

Tags: Baseball, Basketball, Football, Golf, Golf Channel, Hockey, Marketing and Sponsorship, MLB, NBA, NFL, NHL, PGA Tour, TaylorMade Golf, Titleist

09/01/03
Sponsors for '08 Games targeted

The quest for domestic sponsor dollars begins in earnest today in Beijing when 2008 organizers and the International Olympic Committee jointly play host to a one-day conference expected to attract more than 800 executives eager to hear about sponsorship opportunities related to the Games. IO ...

Tags: IOC, Marketing and Sponsorship, Olympics

08/25/03
USOC pitches toward $200M goal

W ith as much as $200 million in future revenue at stake, sponsors are said to be responding favorably to sales pitches by the U.S. Olympic Committee as it attempts to lock in four-year contract renewals starting in 2005. USOC marketing chief Jim Grice , in a rare interview, s ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC, Visa

08/25/03
Yahoo! signs Brandi Chastain

Yahoo! signed a one-year agreement with Brandi Chastain to be an official spokeswoman for fifaworldcup.com and endorser of Yahoo!. Chastain will provide analysis and commentary leading up to and during the 2003 Women's World Cup on fifaworldcup.com. She will also be used in Yahoo!'s promot ...

Tags: FIFA, Marketing and Sponsorship, SFX, Soccer

08/25/03
Quarter horse association adds FedEx

The American Quarter Horse Association has signed two new sponsors as it further broadens its roster beyond horse-related goods and services. FedEx signed a 3½-year deal to be the official shipping company of the association, and Michelin signed a deal for the fourth quarter of this ye ...

Tags: Ford, Horse Racing, Marketing and Sponsorship

08/25/03
NTRA pitches patches to jocks

National Thoroughbred Racing Association officials plan to begin talks with top jockeys in the next few weeks about having the jockeys wear the logos of race sponsors at the Breeders' Cup World Thoroughbred Championships, said Chip Campbell, NTRA senior vice president of sponsorship and media ...

Tags: Horse Racing, John Deere, Marketing and Sponsorship, NTRA

08/25/03
Microsoft to market online games

O nline video gaming represents only a single-digit share of the nearly $10 billion U.S. video game market, but Microsoft expects that share to grow considerably and has set up a large marketing push behind Tuesday's launch of the XSN Sports brand and Web site xsnsports.com ...

Tags: ESPN, Fox, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Visa

08/25/03
Williams' CD campaign examined

T he New York Yankees' Bernie Williams can swing a big stick as well as strum a mean ax. The sports world knows about Williams; the music world did not. So, when it came time to promote his new Latin-flavored jazz CD, "The Journey Within," Williams turned to a public relations team led ...

Tags: Baseball, ESPN, Fox, Marketing and Sponsorship, MLB, New York Yankees, YES Network

08/18/03
Nike’s deals for endorsers top $1.4B

Nike Inc. has upped the ante in the sports endorsement game, increasing its monetary commitment to star athletes and sports teams by almost 32 percent, or nearly $350 million, in the last year, according to filings with the Securities and Exchange Commission. Nike disclosed earlier ...

Tags: Adidas, Los Angeles Lakers, Marketing and Sponsorship, Reebok, Wells Fargo

08/18/03
ATP event lands AeroMexico

AeroMexico has become the official airline partner of the 2003 Tennis Masters Cup, the ATP's season-ending tournament. The airline, Mexico's largest carrier, struck the sponsorship deal with Houston's Westside Tennis Club, which will be home to the 2003 and 2004 editions of the Tennis Mast ...

Tags: ATP, Head USA, Marketing and Sponsorship, Mercedes Benz

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug