Featured Story

NASCAR teams feel pressure on sponsor pricing

Published in SportsBusiness Journal on 06 / 26 / 17

Hulu's deal with little-known Circle Sport raises concerns about a correction in team sponsorship. Photo by: GETTY IMAGES When Hulu entered into NASCAR earlier this month via a team sponsorship, th...

Read More

Tags: Marketing and Sponsorship

More Stories

Morals clauses give companies an out

If Kobe Bryant were still under contract to Adidas, he could already have been fired for being charged with felony sexual assault. That's because the superstar NBA player didn't negotiate any special terms in his $8 million a year contract with Adidas beyond the company's usual morals clause ...

Tags: Adidas, Basketball, Los Angeles Lakers, Marketing and Sponsorship, NBA, NFL, SFX

Honda keeps MLS sponsorship rolling

Major League Soccer and Honda have extended their sponsorship agreement, cutting a four-year deal that will kick off in 2004. Honda, the official auto of Major League Soccer, has been a league sponsor since the league's inception in 1996, said Mark Noonan, MLS executive vice president of ...

Tags: ABC, ESPN, Fox, Marketing and Sponsorship, MLS, Soccer

Telecom endorsement next for Lance?

Lance Armstrong's fifth consecutive Tour de France victory last month came with the backing of a range of corporate sponsors, secured through several groups with which Armstrong is affiliated. SportsBusiness Journal last week spoke with Bill Stapleton, founder of Austin, Texas-based Capita ...

Tags: Marketing and Sponsorship, Visa

Meetings critical to sponsorship

L eading NASCAR Winston Cup teams such as Evernham Motorsports, Richard Childress Racing Enterprises and Hendrick Motorsports are continually refining their annual and biannual sponsor meetings, a task that all sports properties should emulate. Most of the leading Winston Cup team ...

Tags: Comcast, Ally, Marketing and Sponsorship, Motorsports, NASCAR, PepsiCo

Olympic marketers tout rings

P anelists at a recent National Sports Marketing Network event in Chicago discussed the good, the bad and the ugly of the business of the Olympics, and several strong themes emerged. For starters, an association with the Olympics is "more of a differentiator" for a brand looking t ...

Tags: Chicago Cubs, IOC, John Hancock, Marketing and Sponsorship, NASCAR, Olympics, USOC

Poll: Bryant's appeal strong

Most Americans either don't care that Kobe Bryant committed adultery and was charged with sexual assault, or they are taking a wait-and-see approach. Either way, there seems to be little effect on their level of interest in the NBA or on their decisions to buy products endorsed by the Lo ...

Tags: Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, NBA

NBC’s Presidents Cup price: $1.8M

NBC is seeking $1.8 million each for its 2003 Presidents Cup sponsorship packages, industry sources said. Though sources say the network is seeking a limited number of advertisers, exactly how many is unclear. NBC, which declined to comment on its Presidents Cup sales efforts, is slated ...

Tags: Golf, Marketing and Sponsorship, NBC

IRL shops title sponsorship

The IRL has gone without a title sponsor since Northern Light Technology departed two years ago. Seeking the marketing clout from big consumer brands that has helped lift NASCAR from a regional sport to one with national appeal and ...

Tags: ABC, ESPN, IndyCar, Marketing and Sponsorship, Motorsports, NASCAR

IBM renews USTA deal

IBM, one of the U.S. Tennis Association's most venerable corporate patrons, has renewed its 12-year-old sponsorship for an additional three years. Financial terms were not disclosed. Under the deal, IBM, the USTA's official "information technology solution provider," continues with a broad ...

Tags: Marketing and Sponsorship, NFL, USTA

MasterCard mounts challenge

A s previously noted in this space ( April 7 ), Visa , an NFL sponsor since 1995, enters the final year of its NFL sponsorship deal with changes afoot. As the league's sponsorship categories have come up for renewal recently, the rights have reverted back to teams and the league ha ...

Tags: Baseball, Basketball, Canon, Colleges, Dallas Cowboys, Football, Gillette, Hockey, Kia Motors, Marketing and Sponsorship, Miami Dolphins, MLB, NBA, New England Patriots, New York Giants, NFL, NHL, Soccer, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug