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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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Tags: Marketing and Sponsorship

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Nextel set for big spending

T he first phase of Nextel 's NASCAR series sponsorship could be expensive for the company, even by the standards of a 10-year, $750 million deal. Companies often spend two or three times a sponsorship fee in activation work each year, especially early in a deal that involves a sign ...

Tags: Alltel, Golf, Marketing and Sponsorship, Motorsports, NASCAR, SFX, Titleist

MasterCard back at the ballpark

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Tags: Baseball, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MLB

NTRA deals have ROI component

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Tags: Daimler AG, ESPN, John Deere, Marketing and Sponsorship, MLB, NASCAR, NBC, New York Jets, NFL, NHL, PepsiCo, Washington Redskins

Sponsorship briefs

Nike's Knight top advertiser Nike chairman and CEO Phil Knight was to receive his second Advertiser Knight of the Year award at the 50th Cannes Lion advertising festival Saturday, making him the first two-time ...

Tags: CFL, Marketing and Sponsorship, Nestle Purina, Oakland Athletics, PepsiCo, Texas Rangers

Little League to sign Capri Sun Sport

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Tags: Baseball, Kraft Foods, Marketing and Sponsorship, MLB

Clouser brings global focus to ATP

Chris Clouser, the new CEO of ATP Properties and president of ATP Inc., hopes the international marketing experience he gained at such companies as Burger King and Northwest Airlines will serve him well at the ATP, the governing body of the men's worldwide tennis circuit. ...

Tags: ATP, Marketing and Sponsorship, Minnesota Twins, Northwest Airlines, WTA

SoBe brand sponsors action film

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Tags: ESPN, Marketing and Sponsorship

Reliant soccer games to feature Hispanic draws

A company established by Texans owner Bob McNair will add to its marketing experience within different sectors of Houston's Hispanic community for a soccer doubleheader it will put on July 8 at Reliant Stadium. For the doubleheader — the Kansas City Wizards vs. first-division Mexican ...

Tags: ABC, Houston Texans, Marketing and Sponsorship, MLS, Soccer

Coyotes discover online advantage

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Tags: Hockey, Marketing and Sponsorship, Arizona Coyotes

Old Spice signs Bears’ Urlacher

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Tags: Chicago Bears, Football, Marketing and Sponsorship

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