Featured Story

Need a wearable fit for an elite athlete? Whoop, there it is

Published in SportsBusiness Journal on 07 / 25 / 16

Swimmer Ryan Lochte is among the athletes using  the Whoop team system. Photo by: WHOOP Among everyday people, Fitbit has carved out a sizable lead in the wearable category in recent years. Bu...

Read More

Tags: Marketing and Sponsorship

More Stories

01/13/03
More turbulence for USOC

I n the opening weeks of this new year it is distinctly possible that the U.S. Olympic Committee will again find itself shopping for a new chief executive officer and a new chief marketing officer. The scenarios are these: • CEO Lloyd Ward , hired in late 2001, has n ...

Tags: ABC, Adidas, Fox, IMG, IOC, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

01/13/03
Woolf expands its identity

W oolf Associates has quietly expanded its branding and identity business in the past several months by partnering with Tom Duane , in a former life the founder of SME Design , the shop that handled nearly 100 makeovers for pro and college teams in the 1990s. Woolf Branding ...

Tags: Baseball, Boxing, ESPN, Golf, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, NBC, NHL

01/13/03
NFL marketing muscle examined

T here have been a lot of words under this reporter's byline about the "new" NFL sponsorship model, but I can't say I — or even the NFL's own marketers — have ever really expressed succinctly what it is. "Less is more" is one description of that new model. That's not less ...

Tags: ABC, ESPN, Football, Fox, Frito-Lay, General Mills, Marketing and Sponsorship, NFL, PepsiCo

01/13/03
Sponsorship briefs

Preds sign presenting sponsor The Nashville Predators have secured Baptist Sports Medicine as presenting sponsor for the team's fifth season. Baptist, which has been the team's official health-care provider since its inception, gets its logo tied into team promotions for the remainde ...

Tags: Fox, Hockey, IndyCar, Marketing and Sponsorship, Motorsports, Nashville Predators

01/06/03
Rogge to visit New York

T he president of the International Olympic Committee arrives in Manhattan next week for his first Big Apple visit since New York was named U.S. candidate in the 2012 Summer Games host city race. New York was selected over San Francisco in a Nov. 2 vote. While no fo ...

Tags: ESPN, FIFA, IOC, Marketing and Sponsorship, Olympics

01/06/03
NYC Marathon divides PR load

L ong-distance running may be an individual sport, but when it comes to public relations work for the New York City Marathon, it is a team effort. The New York Road Runners, the nonprofit organization that owns and operates the event, uses the PR-by-committee approach to ...

Tags: ESPN, Marketing and Sponsorship, NBC

01/06/03
Sponsors help NFL teams say thanks

T he San Diego Chargers and Denver Broncos each had Fan Appreciation Day for the last game of the season, Dec. 29, and each pulled in roughly 20 sponsors to donate significant merchandise to be given away during the games. Prizes at the Chargers game included round-trip tickets ...

Tags: Denver Broncos, Football, GlaxoSmithKline, Marketing and Sponsorship, San Diego Chargers

01/06/03
Indoor stock car racing on horizon?

A nyone poring over these pages is well aware of NASCAR's recent progress as a sports property: the fact that it's second only to the NFL in TV ratings, the way it's geographically, if not yet psychographically, dispersed across the United States in places far north of the Maso ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

12/23/02
Spalding fills Plaza rooms

S ix weeks in, Spalding Sports Worldwide and Crowne Plaza Hotels and Resorts are ahead of last year's pace on a rewards program that netted $9 million in room revenue last year. The program had 30,000 sign-ups over three months last winter, rewarding guests with Spalding goods &# ...

Tags: Baltimore Orioles, Baseball, Cincinnati Reds, Golf, Kroger, Marketing and Sponsorship, Spalding

12/23/02
SBJ/ESPN Sports Poll

F rom September 2001 through August 2002, ESPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 5,600 Formula One fans. Here are the results for fans who identified themselves as F-1 fans, compared with the 21,760 sports fans surveyed. Par equals 100. T ...

Tags: Formula One, Marketing and Sponsorship, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug