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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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Inside The Deal

THE DEAL: 24 Hour Fitness signs as an official sponsor of USA Volleyball. ESTIMATED VALUE: $300,000-$350,000 LENGTH: Two years DEAL MAKE ...

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Inside The Deal

THE DEAL Meadow Brook Dairy signs as a corporate sponsor of the Buffalo Bills. ESTIMATED VALUE/LENGTH $500,000-$600,000 /Three years DEAL MAKERS Joe Martin, vice president, sales and marketing, ...

Tags: Football, Marketing and Sponsorship

BofA Ready To Run With Games

B ank of America will make the Olympics the primary theme of its fourth- and first-quarter brand campaign, and has signed U.S. athletes Bonnie Blair , Dan Jansen , Cammi Granato , Jonny Moseley and Kristi Yamaguchi as spokespersons. ...

Tags: Football, Hockey, Marketing and Sponsorship, Olympics

Duval's Nike thank-yous

T he July 22 British Open was David Duval's first major championship victory. It put an exclamation point on the career to date of the No. 3 golfer in the world. A huge relief for Duval, right? An astounding personal and professional accomplishment, ...

Tags: Golf, Marketing and Sponsorship

Adding value to packages

I f misery loves company, then sports marketing professionals can commiserate with magazine sales executives. The cutback on ad spending by many companies has created double-digit decreases in ad-page revenue for many titles. If sports properties po ...

Tags: Marketing and Sponsorship

Philips Keeps World Cup Ties

Philips Electronics will again sponsor the World Cup, the Amsterdam-based company announced Wednesday. A World Cup sponsor since 1986, Philips will get two on-field advertising boards in all 20 stadiums in Korea and Japan where the 2002 World Cup mat ...

Tags: Marketing and Sponsorship, Soccer

Sponsorship Briefs

  Citgo titles fishing circuit Citgo Petroleum Corp. will become title sponsor of the BASSmaster Tournament Trail starting with the fishing circuit's 2001-02 season, through a deal announced by Citgo and the Bass Anglers Sportsman Society. Terms of the multiyear adverti ...

Tags: Colleges, Golf, Marketing and Sponsorship

PR do's and dont's

I n his book "The Dream Job: Sports Publicity, Promotion and Marketing," Melvin Helitzer writes, "Publicity is the attempt by an organization or person to benefit from editorial coverage. Since the public believes editorial information is more trust ...

Tags: Marketing and Sponsorship

7Up inks Pac-10 Deal w/Fox

F ox Sports Enterprises , which handles sales for Pac-10 Properties , is shopping sponsorship packages that include rights to the first-ever Pac-10 men's basketball tournament, signing 7Up as the tournament's first sponsor and offering a title ...

Tags: Colleges, Football, Marketing and Sponsorship, Motorsports

Sponsorship briefs

  Latrobe gets piece of Heinz Latrobe Brewing Co. signed on for a "founding partner" sponsorship agreement that makes its Rolling Rock the official beer of the Pittsburgh Steelers' new home, Heinz Field. The value of the five-year agreement was not disclosed. Plans cal ...

Tags: Basketball, Colleges, Football, Hockey, Marketing and Sponsorship, Tennis

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