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Pepsi adds five years to NHL sponsorship

Published in SportsBusiness Journal on 01 / 22 / 18

Pepsi’s activation has included highlighting Pepsi Zero Sugar. Photo: GETTY IMAGES The NHL and NHLPA are keeping Pepsi on ice for another five years. PepsiCo has signed an extension of their...

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Tags: NHL, Ping, ING, PepsiCo, North America, CES, Media, GE, Gatorade, AIG, Ally, Hockey, Audi, China, Adidas, Europe, Marketing and Sponsorship

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