Featured Story

Initial odd deal provided interesting sponsor twists

Published in SportsBusiness Journal on 10 / 16 / 17

With as peculiar an original naming-rights deal as Monumental Sports inherited, naturally there were some odd twists along the way. Verizon bought what was left of a bankrupt MCI, which held the arena’s original rights, for $6.7 billion in 2005. Shortly thereafter, Monumental senior executi...

Read More

Tags: Marketing and Sponsorship

More Stories

Shared marketing in the cards

Kevin Garnett appears in ads promoting NBA trading cards. The NBA and its trading card licensees for the first time are rolling out a shared national marketing campaign to drive sales, which have slipped in the last five years by ab ...

Tags: Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Minnesota Timberwolves, MTV, NBA, Topps Co.

NHL goes Hollywood in promos

The NHL is using Hollywood and musical artists in a promo campaign that debuts with the opening of the hockey season this week. Jim Belushi (top left) and Larry Joe Campbell inhabit one spot, Shania Twain another. In an effort that expl ...

Tags: ABC, Chicago Blackhawks, ESPN, Hockey, Marketing and Sponsorship, NHL

Protein for team, courtesy of Tyson

Are you ready for some protein? The Cleveland Browns, in a sponsorship that looks to break new ground in finding categories for teams to sell, will this week name Tyson Foods the official protein of the NFL club. The Browns' two stadium concessionaires have already begun using Tyson meat, ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Visa, Gatorade weigh renewals

V isa and Gatorade loom as the NFL's largest corporate sponsorship renewals, each with subplots worthy of soap operas, but price tags that make them prime-time propositions. With local credit-card marketing rights reverting from league exclusivity to team control, Visa must decide ...

Tags: ABC, Adidas, CFL, ESPN, FIFA, Football, Fox, Marketing and Sponsorship, NFL, Quaker Oats, Reebok, Soccer, Visa

Adidas builds attack around T-Mac

With Tracy McGrady firmly established as one of the elite players in the NBA, Adidas is making the launch of its $100 T-Mac-3 shoe later this month the cornerstone of its U.S. brand efforts for the rest of the year. Adidas, better known for soccer an ...

Tags: Adidas, ESPN, Marketing and Sponsorship, MTV, NBA, Orlando Magic, Reebok

Pepsi out as sponsor of U.S. Open Tennis

Pepsi is walking away from its U.S. Open Tennis Championships corporate sponsorship after eight years. Pepsi sports marketing officials informed the U.S. Tennis Association of their non-renewal during a recent meeting. PepsiCo N.A. senior public relations manager Dave DeCecco said, "The Open ...

Tags: Marketing and Sponsorship, PepsiCo

Nike deal was talk of shoes forum

Marketers from two of the sneaker industry's biggest brands shared their views on various aspects of America's $7.8 billion (wholesale) branded athletic footwear market last week in Boston at a National Sports Marketing Network forum. High on the agenda was the impact of Nike's $90 million e ...

Tags: Basketball, Marketing and Sponsorship, Reebok

And they’ll tell 2 friends, and ...

W ith a simple e-mail campaign that took three days to create and cost no money, the Dallas Stars generated nearly 55,000 new leads complete with customer e-mail addresses and preferences that the team can use for future sales. The Stars had some extra ticket inventory for early s ...

Tags: Dallas Stars, Hockey, Marketing and Sponsorship

Uncomfortable memories for Salt Lake

T hree weeks from now, Salt Lake City will be the site of drama and intrigue that can only be provided by the quest for Olympic glory. Those words could have been extracted from the archives of any number of publications, but they actually apply to the here and now. The 2002 Winter G ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Knicks, Verizon expand deal

The New York Knicks and Verizon Wireless are expanding their sponsorship agreement to offer full-season, text-messaging service to fans, making the Knicks the first NBA team to include the full-season offer as part of its wireless deal. Anucha Browne Sanders, senior vice president of marketi ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks, Verizon

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug