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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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Topps renews card, sponsor deals

The Topps Co. last month renewed for one more season its right to use NFL marks on the company's football trading cards, and renewed three league sponsorships as part of the package. Topps guaranteed the league $1 million in royalty revenue, plus promised it would spend $250,000 to promote ...

Tags: Football, Marketing and Sponsorship, NFL, Topps Co.

Stevens, Park more than 'beautiful'

T he San Antonio Spurs' Tony Parker and jockey Gary Stevens have seen an uptick in endorsement deals in the past two months, but not just because they were named to People magazine's "50 Most Beautiful" list 10 weeks ago. Stevens has arguably had a bigger boost from significan ...

Tags: Baseball, Basketball, Horse Racing, Marketing and Sponsorship, NBA, Brooklyn Nets, San Antonio Spurs

IOC's near Chinese TOP sponsor

A warding the 2008 Olympic Games to Beijing might soon yield a significant dividend for the International Olympic Committee in the form of a new global sponsor. The IOC is in talks with China's No. 1 manufacturer of personal computers, Legend Group , about securing the worldwide ...

Tags: Dell, FIFA, GE, IOC, Marketing and Sponsorship, NBC, Olympics

NASCAR seeks fuel sponsor

H aving already deposited an incremental $750 million into its coffers with the recent Nextel title sponsorship deal, NASCAR is gunning for its second nine-digit sponsorship pact this year as it attempts to find a new "official fuel" sponsor. Insiders say the asking price for w ...

Tags: ConocoPhillips, ExxonMobil, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NHL, Shell Oil

USOC in diplomatic squeeze

Reporting from meetings of the International Olympic Committee's Executive Board and 115th Session in Prague, Czech Republic: D espite widespread agreement that efforts to streamline and reform its organization are long overdue, the U.S. Olympic Committee is caught in a ...

Tags: IOC, Marketing and Sponsorship, Olympics, Samsung, USOC

Bears saw what others couldn't

I n late September 2001, when Mayor Richard M. Daley and the city of Chicago told the Chicago Bears they could not sell naming rights to soon-to-be-renovated Soldier Field, the mayor was more concerned with politics than the fiscal health of the Bears. The result of the ban, howev ...

Tags: Boxing, Cadillac, Chicago Bears, Marketing and Sponsorship, MillerCoors, NFL

Nike completes MLB ad renewal

W hile the winner of MLB's newest on-field uniform rights contract had yet to be decided as of press time for this column, Nike has completed a five-year renewal of its advertising license, which gives it the right to use MLB logos in ad campaigns. The Eager Beavertons would like to ...

Tags: Adidas, AVP, Baseball, Electronic Arts, Fila, Football, Fox, Gillette, Hockey, Majestic Athletic, Marketing and Sponsorship, MLB, NBC, New York Yankees, NFL, Reebok, Topps Co., Toronto Maple Leafs, Wieden Kennedy, Wrigley Co.

Palace Sports licenses tix program

P alace Sports & Entertainment has licensed its targeted discount ticketing service located at mycompanyoffer.com , to the Miami Heat and Cleveland Cavaliers for the coming NBA season, with a dozen more teams also looking into the service, according to Dave Auker , se ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, ESPN, Marketing and Sponsorship, Miami Heat, NBA, Palace Sports and Entertainment, San Francisco Giants

Terry Tate returns to action

I t has had just two iterations to date, but "Terry Tate, Office Linebacker" already stands out as Reebok 's most popular ad ever. The first ad from The Arnell Group was the hit of this year's crop of Super Bowl ads and won a Gold Lion at the recent International Ad Festival i ...

Tags: And 1, Basketball, Cleveland Cavaliers, ESPN, Football, Formula One, Marketing and Sponsorship, MillerCoors, Motorsports, NASCAR, NBA, NFL, PepsiCo, Reebok, VF Corp.

2010 bid city turns to Edelman

T he decision-makers for Pyeongchang, South Korea's bid for the 2010 Olympic Winter Games thought Pyeongchang was not as well known as the two other finalists, Vancouver and Salzburg, Austria, so they turned to Edelman Sports & Sponsorship Marketing of New York to help generat ...

Tags: Edelman Public Relations, IOC, Marketing and Sponsorship, Olympics

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