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Former JMI finds rhythm working within CSM

Published in SportsBusiness Journal on 06 / 19 / 17

Conversing at the Indianapolis 500 last month, a Verizon executive made a remark to CSM Sport & Entertainment’s Ashlee Huffman that struck her. “‘It’s cool you guys have been a niche agency, and kind of a boutique specialist agency, but you’re proper now,’&...

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Pilot Pen seeks second naming deal

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Tags: ATP, Marketing and Sponsorship, Pilot Pen Corp., WTA

Fox switches ad focus to game

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Arlington Park adds 4 sponsors

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Tags: Horse Racing, Marketing and Sponsorship, PepsiCo

RadioShack ads offer Long view

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Tags: Football, Fox, Marketing and Sponsorship, NFL, Oakland Raiders, RadioShack

NASCAR titans in race for new sponsors

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Tags: Chrysler, Ford, Marketing and Sponsorship, Motorsports, NASCAR, NFL

UAB selling title rights to games

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Tags: Colleges, Marketing and Sponsorship

Sportsco gets local clearance

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Tags: Baseball, Basketball, Campbell Soup, CFL, Dallas Cowboys, ESPN, Football, Gillette, Golf, Houston Rockets, Marketing and Sponsorship, Minnesota Vikings, MLB, Motorsports, NASCAR, New York Giants, NFL, Nickelodeon, Oakland Raiders, PepsiCo, Pfizer, Philadelphia Eagles, Pizza Hut, RadioShack, Tampa Bay Buccaneers, Toronto Blue Jays, USTA

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Tags: ABC, Colleges, Football, Formula One, Marketing and Sponsorship, Motorsports, NFL, USTA

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Tags: Basketball, Houston Rockets, Marketing and Sponsorship, NBA

Morals clauses give companies an out

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