Featured Story

USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

Read More

Tags: Marketing and Sponsorship

More Stories

Sponsorship briefs

Palumbo Kodak exec named Coke CMO Daniel Palumbo was named chief marketing officer at the Coca-Cola Co., where he will be responsible for overseeing Coke's marketing and brand building. He will report to Steven Heyer, the preside ...

Tags: Golf, Hockey, Marketing and Sponsorship, Arizona Coyotes

Mets team up with ESPN Zone

T he ESPN Zone , Pepsi and the New York Mets have beefed up a promotion this year that showed promise last season, establishing the Times Square ESPN Zone as Mets' fans "Home When the Mets Are on the Road." For 58 Mets road games — every game from May 23 on — visitors to ...

Tags: Baseball, ESPN, Golf, Marketing and Sponsorship, MLB, New York Mets, PepsiCo, Soccer

USOC to reduce staff

S taff reduction and other cost-cutting measures forecast two months ago by the U.S. Olympic Committee's new operations boss are scheduled to be in place by the end of June, the first steps toward his goal of trimming $10 million from the USOC budget by late 2004. Jim Scherr ...

Tags: John Hancock, KPMG, Marketing and Sponsorship, Olympics, USOC

Sponsors keep eye on Sosa

Some of the companies Sammy Sosa endorses say they'll wait to see the consequences of the discovery last Tuesday that he was using a corked bat in a game against the Tampa Bay Devil Rays. Will broken bat saw off Sosa’s sponsor appeal? ...

Tags: Baseball, Chicago Cubs, Easton, ESPN, Marketing and Sponsorship, PepsiCo

Retirees outrate LeBron, Yao

T he latest Sports QScore rankings are in, and while Michael Jordan and Tiger Woods once again top the list that rates athletes' fame quotients, there are some surprises. Much in the news and perhaps already overhyped, LeBron James came in last among basketball players r ...

Tags: Marketing and Sponsorship, MLB, NBA, New York Giants, New York Jets, NFL, Oakland Raiders, PepsiCo

Sponsorship briefs

Race uses diamond promo Husar's House of Fine Diamonds sponsored a promotion with the CART Champ Car Milwaukee Mile Centennial 250 in which one racing fan will win a $14,000 diamond. Husar's was to hand out cubic zirconium rings to the first 10,000 fans attending Pole Night last Frid ...

Tags: Marketing and Sponsorship, Motorsports

Eagles sign Miller Lite

The Philadelphia Eagles signed Miller Lite as a founding sponsor of the club's new stadium, bringing the total number of such deals to 11, the number the team had publicly said it would try to reach. Founding partners of the new Lincoln Financial Field pay between $1 million and $1.5 milli ...

Tags: Football, Marketing and Sponsorship, MillerCoors, NFL, Philadelphia Eagles

Eyes will be on IOC court case

A s if the past five years have not provided ample scandalous Olympic plotlines, more revelations of imprudence are certain when the government's revived case against Salt Lake City campaigners goes to trial Oct. 28. At stake is whether questionable judgment was criminal activity. ...

Tags: IOC, Marketing and Sponsorship, Olympics

Artisan links up with NHRA

A rtisan Home Entertainment has made a high-six-figure commitment to be the primary sponsor of Worsham Racing's new NHRA Powerade Series Funny Car entry, driven by legend Arnie Karp, who is returning to drag racing after several years. It's Artisan's first racing sponsorship, and it ...

Tags: AVP, Baseball, ESPN, Fox, Marketing and Sponsorship, Motorsports, Nautica, NHRA, San Francisco Giants

CSS Stellar pushes IRL driver

T he Andretti Green Racing team has veteran drivers with established names, although none as well-known as Michael Andretti. Also on the team is Dan Wheldon, a 24-year-old Indy Racing League rookie driver. Andretti Green Racing expects Wheldon to take over for Andretti, who decided t ...

Tags: ESPN, IndyCar, Marketing and Sponsorship, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug