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Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

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Tags: Marketing and Sponsorship

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McD's trying World Cup promo

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Tags: Adidas, Dallas Cowboys, Fox, Host Communications Inc., Marketing and Sponsorship, McDonald's Corp., MCI Group, Microsoft Corp., NBA, NBC, Qualcomm, SFX, Soccer, Sports Illustrated, Sprint Corp., Yahoo! Inc.

Sponsorship briefs

 Royals fly on Midwest Express The Kansas City Royals named Midwest Express Airlines as the team's official airline. Midwest Express will provide charter flights to and from Royals' away games through 2004. Midwest Express already has deals with the Royals, ...

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Topps takes cards to Web

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Tags: Baseball, Marketing and Sponsorship, MLB, Topps Co.

Spalding to market stars more

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Tags: ESPN, Fox, Golf, Marketing and Sponsorship, Spalding

Pfizer proves NASCAR's worth

T he rolling outdoor trade fair that follows the Winston Cup Series, a sea of 50 to 200 brightly painted trailers selling souvenirs, apparel, food, cigarettes, insurance, helicopter rides, trucks and cars, mutual funds, RVs, fishing gear and everything else, is one of the most int ...

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NHRA promotes with Wendy's

C ontinuing an attempt to extricate itself from second-tier property status, the National Hot Rod Association is embarking on its first quick-service-restaurant promotion in six years, a kids' meal promotion beginning this month that will get the NHRA critical exposure in Wendy's ...

Tags: Arizona Diamondbacks, Boston Celtics, Leo Burnett Worldwide, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., NASCAR, NBC, PepsiCo, SFX, Wendy's International Inc.

NFL eyes Europe soccer partner

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Tags: Football, Marketing and Sponsorship, MTV, NFL, Soccer

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Tags: AFL, Coors Brewing Co., Marketing and Sponsorship, NFL, Palace Sports and Entertainment, Tampa Bay Lightning

SBJ/ESPN Sports Poll

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Tags: Golf, Marketing and Sponsorship

Sponsorship briefs

Boathouse is ECAC sponsor Philadelphia-based Boathouse Sports, a supplier of custom athletic outerwear, entered into an agreement to be the official outerwear supplier of the East Coast Athletic Conference. Financial terms of the deal were not disclosed. Callaway backs jun ...

Tags: Cadillac, Marketing and Sponsorship, Sears, Roebuck & Co.

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