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Need a wearable fit for an elite athlete? Whoop, there it is

Published in SportsBusiness Journal on 07 / 25 / 16

Swimmer Ryan Lochte is among the athletes using  the Whoop team system. Photo by: WHOOP Among everyday people, Fitbit has carved out a sizable lead in the wearable category in recent years. Bu...

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Tags: Marketing and Sponsorship

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