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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Sponsorship briefs

Coke extends race title The Coca-Cola Co. signed a 10-year extension with Lowe's Motor Speedway in Concord, N.C., on Jan. 21, remaining as title sponsor of the track's May NASCAR Winston Cup race. The partnership began in 1985 and is the longest continuous race title sp ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Will USOC woes hurt IOC?

T he chief executive of worldwide Olympic sponsor John Hancock Financial Services warns that looming sponsor revolt against the troubled U.S. Olympic Committee would have serious financial consequences for the Olympic Games as a global sports property. Fees are paid entirely to t ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

Houston seeks Super quick start

Houston-based retailer Academy Sports & Outdoors and the Houston Texans have had initial discussions with the NFL about the possibility of marketing Super Bowl XXXVIII-branded merchandise at Academy stores in Houston for several months before the kickoff of the 2004 Super Bowl, to be p ...

Tags: Football, Houston Texans, Marketing and Sponsorship, NFL

Lack of big sponsors at Phoenix Open

A lackluster showing of big-name sponsors for the 2003 Phoenix Open most likely will mean less money for the lengthy list of nonprofit organizations the tournament has benefited in past years. And while the national golf tournament brought a good deal of excitement and tourist dollars to t ...

Tags: Buick, Golf, Marketing and Sponsorship

Sponsors watching USOC's troubles

R enewed scrutiny of the U.S. Olympic Committee's senior management and alleged ethical lapses might not be limited to pending inquiries by the Justice Department and Congress. Corporate executives poised to allocate millions of marketing dollars to Olympic sponsorship are watc ...

Tags: John Hancock, Johnson and Johnson, Marketing and Sponsorship, Olympics, USOC

Sponsorship briefs

Ducks, Pond add sponsor Mobile handset manufacturer LG Mobile Phones signed to sponsor the Mighty Ducks of Anaheim and their home, Arrowhead Pond. LG Mobile Phones' logo will be featured in the ice, and the company will get permanent signs in the arena and intermissi ...

Tags: Anaheim Ducks, ESPN, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, UPS

Sweet smell of NASCAR

F ragrance brand Drakkar Noir is turning to television with a single 30-second spot next month after its nationwide print campaign last year using its new pitchman, NASCAR driver Dale Earnhardt Jr. , bumped sales 9 percent — as the industry was down 11 percent overall. The p ...

Tags: ABC, Golf, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NBC, NHL, Spalding

Wong retains Houston attorney

A Houston attorney whose past clients include Enron Corp. whistleblower Sherron Watkins has been retained by the U.S. Olympic Committee's chief marketing officer, Toby Wong . Philip Hilder confirmed to SportsBusiness Journal that he is Wong's lawyer, but said he was "not at ...

Tags: Adidas, Marketing and Sponsorship, Olympics, Swatch, USOC

Ford drops AFL sponsorship

Ford Motor Co. will not return as a sponsor of the Arena Football League this year, depriving the indoor league of a blue-chip supporter just two weeks before the start of its season. Company executives said the decision comes in response to the league's request for a double-digit cost ...

Tags: Football, Ford, Marketing and Sponsorship, NBA, NBC

Sponsorship briefs

Century 21 titles all-star game Century 21 Real Estate agreed to a deal that makes the company title sponsor for the 2003 California League/Carolina League All-Star Game, scheduled for June 24 at the Epicenter in Rancho Cucamonga, Calif. The game matches players from each of the two C ...

Tags: Baseball, Century 21, Colleges, IndyCar, Marketing and Sponsorship, Motorsports

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