Featured Story

Sponsors step into the ring for WWE SummerSlam

Published in SportsBusiness Journal on 08 / 14 / 17

Cricket Wireless and KFC are back as co-presenting sponsors of WWE’s SummerSlam, which gets underway Sunday at Brooklyn’s Barclays Center. DiGiorno and 2K also return as sponsors, while esports property Rocket League is a new addition. SummerSlam, the second-largest event staged by WW...

Read More

Tags: Marketing and Sponsorship

More Stories

NFL re-signs FedEx for 3 years

Federal Express has renewed its NFL corporate sponsorship deal for another three years. In keeping with the revamped model for NFL sponsorship sales, the new deal grants FedEx use of the NFL shield, the Super Bowl and other league-owned intellectual property, but club rights for overnight ...

Tags: ABC, Chicago Bears, Football, Fox, Indianapolis Colts, Marketing and Sponsorship, New England Patriots, NFL, Pittsburgh Steelers, San Francisco 49ers

Starbucks, FedEx ace tennis event

Houston's Westside Tennis Club, site of the ATP's season-ending 2003 Tennis Masters Cup, has added Starbucks and FedEx to the tournament's sponsorship roster, said Mike Gundy, director of sales and marketing at the club. The new sponsorship agreements include on-site corporate signs, corpo ...

Tags: ATP, ESPN, Marketing and Sponsorship, Mercedes Benz, Starbucks

Adidas signs Baker for shoes, apparel

Brian Baker, a top-ranked American tennis player, has signed an exclusive, multiyear shoe and apparel deal with Adidas with a value in the same ballpark as Andy Roddick's rookie shoe and apparel deal. Nike, Fila and Lacoste also made offers to outfit Baker, who was the No. 3 seed in the U. ...

Tags: Adidas, Head USA, Marketing and Sponsorship, SFX

EBay Sports adds Domino’s

EBay Sports has signed Domino's Pizza as presenting sponsor of its "Stay True to Your School" campaign, according to officials with both companies. Domino’s paying for sweepstakes trip. The deal calls for 15 million pizza boxes this mon ...

Tags: Colleges, Dominos, eBay, ESPN, Marketing and Sponsorship

Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

Tags: Basketball, Houston Rockets, Houston Texans, Marketing and Sponsorship, NBA

State Farm there for figure skating

A lthough television ratings for figure skating are stable but no longer mind-boggling after a mid-1990s programming spike, State Farm Insurance Cos. is extending its title sponsorship of the U.S. Figure Skating Championships through 2007. State Farm's four-year deal expired aft ...

Tags: ABC, ESPN, Marketing and Sponsorship, NBC, Olympics, State Farm

Coyotes, Jays unveil new looks

T he Phoenix Coyotes introduced new logos and uniforms Wednesday, ending an 18-month process that was initiated only to tweak some logos but ended with significant changes to all marks and uniforms. To promote the rebranding, the 8-year-old franchise enlisted 11 Just Sports ...

Tags: Hockey, Marketing and Sponsorship, Arizona Coyotes, Toronto Blue Jays

Under Armour adds spots on MTV

A ctivewear company Under Armour was slated to debut a new 30-second spot last Thursday, timed around the peak sales season and marking the first time the Baltimore-based company has run an ad in non-sports programming. The ad, which is the cornerstone of the company's $8 milli ...

Tags: Baseball, Dallas Cowboys, Football, Marketing and Sponsorship, MTV, Toronto Blue Jays, Under Armour

NYC2012 redesigns Web site

N YC2012 will launch a redesigned Web site by the end of this year as it explores all viable avenues to stand out in a crowded nine-city field. A multilingual site emphasizing New York's cultural diversity and preparation to become a worthy host of the 2012 Olympic Games is being develo ...

Tags: Marketing and Sponsorship, Olympics, USOC, William Morris Endeavor

Under Armour titles marathon

Under Armour Performance Apparel, the hot-shot Baltimore-based manufacturer of compression sportswear, has agreed to a three-year deal worth about $500,000 to be the title sponsor of the Baltimore marathon. The agreement ends Corrigan Sports Enterprise's search for a title sponsor to repla ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug