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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Little League signs four sponsors

A quartet of consumer marketers has signed new three-year sponsorship deals with Little League Baseball: AT&T Wireless ; Ace Hardware ; Kraft 's Capri Sun (see SportsBusiness Journal, June 23 ) brand of juice, ...

Tags: ABC, Baltimore Ravens, Chicago Bears, Dallas Cowboys, ESPN, Jacksonville Jaguars, Kraft Foods, Marketing and Sponsorship, Miami Dolphins, New England Patriots, New York Giants, NHL, Oakland Raiders, LA Rams, Visa, Washington Redskins

Agencies can thrive if they adapt

I f one reads between the lines of SportsBusiness Journal's recently published 2003 League Report Card, there's a message that sports sponsors, agencies and properties will be rewarded if they can build stronger lines of communication, cohesiveness and trust. According to the ...

Tags: Marketing and Sponsorship

EA Sports, Maui renew deal

EA Sports has renewed and expanded its title sponsorship of the Maui Invitational college basketball tournament, which will celebrate its 20th anniversary this year. "We're excited to continue our relationship with the Maui Invitational," said Brian Movalson, brand manager for EA Sports. "I ...

Tags: ESPN, Marketing and Sponsorship

USOC keeps "America's Team" phrase

D espite recent David-slew-Goliath headlines, the U.S. Olympic Committee was not forced to relinquish part of its legal right to the phrase "America's Team" to a Minnesota small-business owner. USOC chief spokesman Darryl Seibel said reports earlier this month that Bryan Reic ...

Tags: Dallas Cowboys, IOC, Marketing and Sponsorship, Olympics, USOC

Schwab extends PGA Tour deal

The PGA Tour and Charles Schwab & Co. have struck a deal to extend their marketing partnership through 2008. Financial terms of the four-year extension, which was scheduled to be announced Sunday at the season-ending Charles Schwab Cup Championship in Sonoma, Calif., have not been di ...

Tags: Golf, Marketing and Sponsorship

Marketers track drug story

Marketers kept a watchful eye on an unfolding scandal last week as parallel investigations increasingly pointed to new cases of brazen experimentation in performance-boosting synthetic steroids by world-class track athletes. "We are following this very closely, as I would assume the entire s ...

Tags: Baseball, Football, IOC, Marketing and Sponsorship, MLB, NFL, Olympics, San Francisco Giants, Verizon, Visa

Payne says F-1 talk are rumors

M ichael Payne , the International Olympic Committee's marketing director, says there is no basis for recent speculation that he is leaving his post to join motorsport's Formula One Management . "I don't even know about the job," Payne said in a telephone interview during a family ...

Tags: Formula One, IOC, Marketing and Sponsorship, Motorsports, Olympics, USOC

Marketing activiation early for NBA

The NBA is getting some rare season-opening marketing activation from some of its larger corporate sponsors in what the league is calling Premiere Week, a weeklong celebration touting the return to action. The activity comes as most of the media attention concerning the NBA is focused on ...

Tags: Basketball, Foot Locker, Los Angeles Lakers, Marketing and Sponsorship, MLB, NBA, NFL

Pacific Life extends Indian Wells deal

Pacific Life Insurance Co. has reached an agreement in principle to extend its title sponsorship of the Pacific Life Open for two years, through 2006. The men's and women's pro tennis tournament, whose 2004 edition will take place March 8-21 at the Indian Wells Tennis Garden in Indian Wells, ...

Tags: ATP, IMG, Marketing and Sponsorship, Pacific Life Insurance, WTA

Theme nights boost promos

Want to reach fans? Sometimes you have to cue the pierogi and chickens, the Pirates say. The Pittsburgh Pirates' promotions director, Rick Orienza, concedes up front that Pittsburgh i ...

Tags: Baseball, Chicago White Sox, Marketing and Sponsorship, MLB, Pittsburgh Pirates

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