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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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RadioShack ads offer Long view

From its inception, RadioShack's 4-year-old TV campaign with Howie Long was benchmarked against the best. Teri Hatcher, Howie Long portray a couple on RadioShack ads and have made about 70 commercials together. Even before pairi ...

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UAB selling title rights to games

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Sportsco gets local clearance

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Tags: Baseball, Basketball, Campbell Soup, CFL, Dallas Cowboys, ESPN, Football, Gillette, Golf, Houston Rockets, Marketing and Sponsorship, Minnesota Vikings, MLB, Motorsports, NASCAR, New York Giants, NFL, Nickelodeon, Oakland Raiders, PepsiCo, Pfizer, Philadelphia Eagles, Pizza Hut, RadioShack, Tampa Bay Buccaneers, Toronto Blue Jays, USTA

Olympus’ USTA deal worth $20M

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Tags: ABC, Colleges, Football, Formula One, Marketing and Sponsorship, Motorsports, NFL, USTA

Southwest, Rockets reach deal

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Morals clauses give companies an out

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Honda keeps MLS sponsorship rolling

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Telecom endorsement next for Lance?

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Meetings critical to sponsorship

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