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MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

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Tags: Marketing and Sponsorship

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Burger chain rallies behind IMS deal

Six Checkers/Rally’s stands rang up $200,000 in sales during the Brickyard 400 weekend. The management at Indianapolis Motor Speedway has found a way to deliver branded food to its patrons while driving national exposure for a sponsor w ...

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Philly teams build data warehouse

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Philips to sponsor ‘Road to WWC’

Philips, a FIFA and U.S. Soccer sponsor, has signed on as presenting sponsor of "The Road to the FIFA Women's World Cup," a documentary-type show featuring behind-the-scenes footage of U.S. players leading up to the event. The hour-long show is scheduled to air on ESPN2 Sunday at 3 p.m. Ea ...

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NFL re-signs FedEx for 3 years

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Tags: ABC, Chicago Bears, Football, Fox, Indianapolis Colts, Marketing and Sponsorship, New England Patriots, NFL, Pittsburgh Steelers, San Francisco 49ers

Starbucks, FedEx ace tennis event

Houston's Westside Tennis Club, site of the ATP's season-ending 2003 Tennis Masters Cup, has added Starbucks and FedEx to the tournament's sponsorship roster, said Mike Gundy, director of sales and marketing at the club. The new sponsorship agreements include on-site corporate signs, corpo ...

Tags: ATP, ESPN, Marketing and Sponsorship, Mercedes Benz, Starbucks

Adidas signs Baker for shoes, apparel

Brian Baker, a top-ranked American tennis player, has signed an exclusive, multiyear shoe and apparel deal with Adidas with a value in the same ballpark as Andy Roddick's rookie shoe and apparel deal. Nike, Fila and Lacoste also made offers to outfit Baker, who was the No. 3 seed in the U. ...

Tags: Adidas, Head USA, Marketing and Sponsorship, SFX

EBay Sports adds Domino’s

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Landry's agrees to deal with Rockets

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State Farm there for figure skating

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Coyotes, Jays unveil new looks

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