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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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Michelob Light brand signs deal

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SBJ/ESPN sports poll

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Sponsorship briefs

  Mickelson to endorse Schwab Phil Mickelson agreed to a multiyear endorsement deal with San Francisco-based Charles Schwab & Co. Financial terms of the deal were not disclosed. Mickelson will appear in Schwab TV and print ads as well as at select Charles Schwab client outing ...

Tags: AT&T Corp., Charles Schwab & Co., Ford Motor Co., Host Communications Inc., Marketing and Sponsorship

United Airlines promo a hit

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Tags: Marketing and Sponsorship, Sports Illustrated

Super Bowl ad winners and losers

E very few years, the biggest day in advertising gets trumped by a football game. Such was the case with Super Bowl XXXVI, a game so exciting, staged to near red-white-and-blue perfection by the NFL and Fox, that its advertisers were somewhat overwhelmed by the patriotic flagwash. ...

Tags: Anheuser-Busch Cos., AT&T Corp., Blockbuster Entertainment Inc., E Trade, Football, Marketing and Sponsorship, NASCAR, PepsiCo, Quizno, Subway

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Tags: Anheuser-Busch Cos., CBS Broadcasting Inc., Clear Channel Communications Inc., E Trade, Football, Fox, Marketing and Sponsorship, MCI Group, NFL, Philadelphia Eagles, Philadelphia Phillies, Reebok

SBJ/ESPN sports poll

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Tags: Marketing and Sponsorship, Motorsports, NASCAR

Inside the deal

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Tags: Marketing and Sponsorship

Pistons' new campaign a hit

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Tags: Marketing and Sponsorship, NBA Properties Inc.

Quizno's signs on with NHL

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Tags: ABC, ESPN, Hockey, Marketing and Sponsorship, McDonald's Corp., NHL, Quizno, Wendy's International Inc.

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