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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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Tags: Marketing and Sponsorship

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NASCAR titans in race for new sponsors

The president of NASCAR's largest race team operation compares the annual Winston Cup sponsor shakeout — commonly known in the sport as the "silly season" — to the drafts conducted in the other major pro sports. "Just like the greatest number of NFL teams are interested in the b ...

Tags: Chrysler, Ford, Marketing and Sponsorship, Motorsports, NASCAR, NFL

UAB selling title rights to games

The University of Alabama-Birmingham's athletic department is expecting to increase its corporate sponsor revenue by about $100,000 this year by selling title sponsorship rights to each of its five home football games and to its men's basketball games. Game title sponsorships for football ...

Tags: Colleges, Marketing and Sponsorship

Sportsco gets local clearance

E ven someone with just a casual knowledge of sports marketing could surmise that one of the most rudimentary elements of selling a naming-rights deal is the ability to place signs outside the stadium or arena on which the name of the company paying the bill could be proclaimed. No ...

Tags: Baseball, Basketball, Campbell Soup, CFL, Dallas Cowboys, ESPN, Football, Gillette, Golf, Houston Rockets, Marketing and Sponsorship, Minnesota Vikings, MLB, Motorsports, NASCAR, New York Giants, NFL, Nickelodeon, Oakland Raiders, PepsiCo, Pfizer, Philadelphia Eagles, Pizza Hut, RadioShack, Tampa Bay Buccaneers, Toronto Blue Jays, USTA

Olympus’ USTA deal worth $20M

Olympus has signed a four-year sponsorship deal with the U.S. Tennis Association that sources say is worth $20 million, including media on CBS' U.S. Open broadcasts. The company is filling the camera category, which has been vacant for several years. The deal includes a commitment to spo ...

Tags: ABC, Colleges, Football, Formula One, Marketing and Sponsorship, Motorsports, NFL, USTA

Southwest, Rockets reach deal

Southwest Airlines has signed on as a founding sponsor of the Houston Rockets' new arena, becoming the first of up to a dozen such partners expected by the team. Rockets, with Yao Ming and Steve Francis, embrace new sponsorship. Southw ...

Tags: Basketball, Houston Rockets, Marketing and Sponsorship, NBA

Morals clauses give companies an out

If Kobe Bryant were still under contract to Adidas, he could already have been fired for being charged with felony sexual assault. That's because the superstar NBA player didn't negotiate any special terms in his $8 million a year contract with Adidas beyond the company's usual morals clause ...

Tags: Adidas, Basketball, Los Angeles Lakers, Marketing and Sponsorship, NBA, NFL, SFX

Honda keeps MLS sponsorship rolling

Major League Soccer and Honda have extended their sponsorship agreement, cutting a four-year deal that will kick off in 2004. Honda, the official auto of Major League Soccer, has been a league sponsor since the league's inception in 1996, said Mark Noonan, MLS executive vice president of ...

Tags: ABC, ESPN, Fox, Marketing and Sponsorship, MLS, Soccer

Telecom endorsement next for Lance?

Lance Armstrong's fifth consecutive Tour de France victory last month came with the backing of a range of corporate sponsors, secured through several groups with which Armstrong is affiliated. SportsBusiness Journal last week spoke with Bill Stapleton, founder of Austin, Texas-based Capita ...

Tags: Marketing and Sponsorship, Visa

Meetings critical to sponsorship

L eading NASCAR Winston Cup teams such as Evernham Motorsports, Richard Childress Racing Enterprises and Hendrick Motorsports are continually refining their annual and biannual sponsor meetings, a task that all sports properties should emulate. Most of the leading Winston Cup team ...

Tags: Comcast, Ally, Marketing and Sponsorship, Motorsports, NASCAR, PepsiCo

Olympic marketers tout rings

P anelists at a recent National Sports Marketing Network event in Chicago discussed the good, the bad and the ugly of the business of the Olympics, and several strong themes emerged. For starters, an association with the Olympics is "more of a differentiator" for a brand looking t ...

Tags: Chicago Cubs, IOC, John Hancock, Marketing and Sponsorship, NASCAR, Olympics, USOC

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