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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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08/06/01
Adding value to packages

I f misery loves company, then sports marketing professionals can commiserate with magazine sales executives. The cutback on ad spending by many companies has created double-digit decreases in ad-page revenue for many titles. If sports properties po ...

Tags: Marketing and Sponsorship

08/06/01
Philips Keeps World Cup Ties

Philips Electronics will again sponsor the World Cup, the Amsterdam-based company announced Wednesday. A World Cup sponsor since 1986, Philips will get two on-field advertising boards in all 20 stadiums in Korea and Japan where the 2002 World Cup mat ...

Tags: Marketing and Sponsorship, Soccer

08/06/01
Sponsorship Briefs

  Citgo titles fishing circuit Citgo Petroleum Corp. will become title sponsor of the BASSmaster Tournament Trail starting with the fishing circuit's 2001-02 season, through a deal announced by Citgo and the Bass Anglers Sportsman Society. Terms of the multiyear adverti ...

Tags: Colleges, Golf, Marketing and Sponsorship

08/06/01
PR do's and dont's

I n his book "The Dream Job: Sports Publicity, Promotion and Marketing," Melvin Helitzer writes, "Publicity is the attempt by an organization or person to benefit from editorial coverage. Since the public believes editorial information is more trust ...

Tags: Marketing and Sponsorship

07/30/01
7Up inks Pac-10 Deal w/Fox

F ox Sports Enterprises , which handles sales for Pac-10 Properties , is shopping sponsorship packages that include rights to the first-ever Pac-10 men's basketball tournament, signing 7Up as the tournament's first sponsor and offering a title ...

Tags: Colleges, Football, Marketing and Sponsorship, Motorsports

07/30/01
Sponsorship briefs

  Latrobe gets piece of Heinz Latrobe Brewing Co. signed on for a "founding partner" sponsorship agreement that makes its Rolling Rock the official beer of the Pittsburgh Steelers' new home, Heinz Field. The value of the five-year agreement was not disclosed. Plans cal ...

Tags: Basketball, Colleges, Football, Hockey, Marketing and Sponsorship, Tennis

07/30/01
Inside The Deal

THE DEAL: Monster.com signs as the title sponsor of the new Monster Challenge triathlon. ESTIMATED VALUE: $175,000-$200,000 a year LENGTH: Three years DEAL MAKERS: ...

Tags: Marketing and Sponsorship

07/30/01
Seattle restaurant's ad campaign

T ypically, we attribute most of the best advertising to the biggest, best-known marketers. But the ingenuity and resourcefulness of the small-budget entrepreneur should never be overlooked as a fountain of real innovation. In the face of the "usual ...

Tags: Baseball, Marketing and Sponsorship

07/30/01
49ers target more fans

The San Francisco 49ers this fall will target the Bay Area's Asian-American population — as well as Hispanic fans — with a weekly game highlights show produced by Creative Marketing Solutions of Fresno, Calif. "We're not sure what to expect," David Goldman, vice president of busi ...

Tags: Football, Marketing and Sponsorship

07/30/01
Ripken's low-key retirement

O n June 18, Cal Ripken sat down with Dave Sheinin, a Washington Post writer he had come to trust during his 21-year career. Sheinin posed a question that Ripken had been asked hundreds of times: "Is this your last season?" Ripken paused and in a somewhat nonchalant response said, ...

Tags: Baseball, Marketing and Sponsorship

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