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A touch of 007 at the races: Breeders’ Cup signs luxury automaker Aston Martin as sponsor

Published in SportsBusiness Journal on 10 / 17 / 16

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g...

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Sponsorship briefs

Flagstar renews race deal Flagstar Bank will again be the title sponsor of the ARCA Re/Max series Flagstar 200 on June 14 at Michigan International Speedway. Terms were not released. CFL signs official airline The Canadian Football League signed low-fare air carrier West ...

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Wachovia to tout tourney in press

Wachovia Corp. plans to run full-page promotional ads for the inaugural Wachovia Championship in the Thursday and Friday editions of The Wall Street Journal and USA Today. The print ads are part of Wachovia's promotional push for the PGA Tour event, to be played Thursday through Sunday at ...

Tags: Golf, Marketing and Sponsorship

Driver Millican signs sponsor

D river Clay Millican and the Lehman Racing Team have signed Gold Eagle 's 104+ Octane Boost brand as their primary sponsor for National Hot Rod Association races this summer. Millican and the team are now "dual-sponsored," as Werner Enterprises is primary sponsor for the 12 ...

Tags: ESPN, Konami, Marketing and Sponsorship, Minnesota Twins, MLB, Motorsports, San Francisco Giants

Preakness PR challenging

F or most of the year, the PR people at the Maryland Jockey Club, the organization that runs both Pimlico and Laurel Park, use a proactive PR course: They assertively approach the media for attention. For the two weeks leading up to the Preakness, however, they use more of a r ...

Tags: Horse Racing, Marketing and Sponsorship

Visa plans Yankees spot

Y ankees shortstop Derek Jeter and principal owner George Steinbrenner had their own winter of discontent after the pair engaged in a classic New York tabloid battle of words early this year. Now Visa is taking their perceived contention and using it as the focus of a new brand s ...

Tags: Baseball, BBDO WorldWide, Miami Marlins, Football, Gillette, Lowes, Marketing and Sponsorship, Miami Dolphins, Motorsports, NASCAR, New York Yankees, NFL, Reebok, Visa

Salt Lake in way of NYC bid?

O nly in the world of Olympic politics can a scenario brew in which Salt Lake City looms as New York's toughest competition in the race for the 2012 Summer Games. Havana; Leipzig, Germany; London; Madrid; Moscow; Paris; Rio de Janeiro; and, perhaps, Toronto, are expected early opp ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Russell close to BCS deal

A s it attempts to morph from an apparel to an athletic brand, Russell Athletic is supplementing its marketing arsenal to an unprecedented degree. Earlier this year, it launched a print and outdoor brand campaign via West Wayne , Atlanta. It has also expanded its product offerin ...

Tags: ABC, Baseball, Basketball, Colleges, ESPN, Foot Locker, Football, IMG, Marketing and Sponsorship, MillerCoors, MLB, Motorsports, NBA, NFL, Olympics, PepsiCo, Philadelphia Eagles, SFX, Subway, USOC

Another winner for Gatorade?

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Tags: Marketing and Sponsorship, PepsiCo, Quaker Oats

Triatheletes link with Degree

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Tags: Baseball, Colleges, ESPN, Fox, Los Angeles Dodgers, Marketing and Sponsorship, MillerCoors, Unilever

Elements of IOC plan questioned

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Tags: IOC, Marketing and Sponsorship, NCAA, Olympics, USOC

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