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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Tags: Marketing and Sponsorship

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Visa to roll out big NASCAR promo

V isa has crafted its most ambitious NASCAR promotion to date in support of the current season. The credit card association, now in the fifth year of its league sponsorship, is offering 15 chances to win what it is calling The Ultimate NASCAR Experience. Anyone using a Visa card ...

Tags: Baseball, Football, IMG, Marketing and Sponsorship, MLB, MLS, Motorsports, NASCAR, NFL, Oakland Athletics, Soccer, Texas Rangers, Visa

Sponsorship briefs

Bucs sign parts store Advance Discount Auto Parts signed a multiyear sponsorship with the Tampa Bay Buccaneers, becoming the team's official auto parts retailer. The sponsorship will allow Advance Discount to advertise its brand throughout Raymond James Stadium and use Bucs logos as ...

Tags: Advance Auto Parts, Colleges, Football, Kroger, Marketing and Sponsorship, Motorsports, NASCAR, Tampa Bay Buccaneers

MLS Fire, bank agree to deal

The MLS Chicago Fire and LaSalle Bank of Chicago agreed to a three-year sponsorship extension that gives LaSalle "official bank" status through the 2005 season. Financial terms weren't disclosed. LaSalle Bank, a marketing partner of the Fire since 1999, becomes the first comp ...

Tags: Marketing and Sponsorship, MLS, Soccer

LeadDog steers toward event marketing

L eadDog Marketing Group has acquired the events-planning business of National Media Group , a deal that shows two companies moving in divergent directions. NMG is more than 20 years old, and CEO Michael Goldberg said it's time to focus exclusively on marketing strategies for bran ...

Tags: Baltimore Ravens, Basketball, Football, Hockey, Houston Texans, Marketing and Sponsorship, Minnesota Timberwolves, NBA, NFL, NHL, Soccer, Visa

Foudy does another beer ad

L eague regulations prevent many active athletes from appearing in beer ads. That's why so many retired players make a beer ad as soon as they are out of the game. Unaffected by any such restrictions, soccer diva Julie Foudy just filmed her fourth TV spot for Bud Light. The comm ...

Tags: Marketing and Sponsorship, NASCAR, NHL, Soccer

Subaru feeling adventurous

Subaru of America is completing a deal to return as title sponsor of the Primal Quest Adventure Race at a 30 percent increase over last year's mid-six-figures marketing and media package, sources said. The increase is the result of a new television deal the owners of Primal Quest are close ...

Tags: Marketing and Sponsorship, Motorsports

USOC tabs Scherr in short-term

A fter enduring Senate hearings, highly publicized executive resignations and delayed contract signings by new and existing sponsors, the U.S. Olympic Committee asked an Olympic wrestler and veteran insider to wrap his arms around the teetering organization. Jim Scherr , a 1988 U ...

Tags: Colleges, Marketing and Sponsorship, USOC

Surtain turned to PR about snub

P remier Sports Management client and Miami Dolphins cornerback Patrick Surtain was not voted to last year's Pro Bowl, despite putting up Pro Bowl-like numbers during the 2001 NFL season. It's an alleged slight many NFL players can claim. But instead of simply accepting the di ...

Tags: ESPN, Football, Fox, Marketing and Sponsorship, Miami Dolphins, NFL

Michelob Light tees up deal

I ncredible Technologies , maker of the popular Golden Tee video game, is completing a deal with Anheuser-Busch that will make Michelob Light the official beer of the game, which is found in 25,000 U.S. bars and restaurants. The mid-six-figure deal is for one year with a lik ...

Tags: Atlanta Braves, Golf, Kroger, Lexus, Marketing and Sponsorship

Sosa, Giambi star in Pepsi ad

S ammy Sosa and Jason Giambi take to the hills in Pepsi 's new MLB ad. The spot, from longtime Pepsi agency BBDO , New York, was filmed recently in Orlando. In it the two sluggers, clad in mountaineering gear, follow a path up a mountain with a Sherpa-esque guide. Giambi bec ...

Tags: AEG, Baseball, ESPN, Marketing and Sponsorship, MLB, NFL, NHL, PepsiCo, Arizona Coyotes, SFX

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