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MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

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Tags: Marketing and Sponsorship

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Protein for team, courtesy of Tyson

Are you ready for some protein? The Cleveland Browns, in a sponsorship that looks to break new ground in finding categories for teams to sell, will this week name Tyson Foods the official protein of the NFL club. The Browns' two stadium concessionaires have already begun using Tyson meat, ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Visa, Gatorade weigh renewals

V isa and Gatorade loom as the NFL's largest corporate sponsorship renewals, each with subplots worthy of soap operas, but price tags that make them prime-time propositions. With local credit-card marketing rights reverting from league exclusivity to team control, Visa must decide ...

Tags: ABC, Adidas, CFL, ESPN, FIFA, Football, Fox, Marketing and Sponsorship, NFL, Quaker Oats, Reebok, Soccer, Visa

Adidas builds attack around T-Mac

With Tracy McGrady firmly established as one of the elite players in the NBA, Adidas is making the launch of its $100 T-Mac-3 shoe later this month the cornerstone of its U.S. brand efforts for the rest of the year. Adidas, better known for soccer an ...

Tags: Adidas, ESPN, Marketing and Sponsorship, MTV, NBA, Orlando Magic, Reebok

Pepsi out as sponsor of U.S. Open Tennis

Pepsi is walking away from its U.S. Open Tennis Championships corporate sponsorship after eight years. Pepsi sports marketing officials informed the U.S. Tennis Association of their non-renewal during a recent meeting. PepsiCo N.A. senior public relations manager Dave DeCecco said, "The Open ...

Tags: Marketing and Sponsorship, PepsiCo

Nike deal was talk of shoes forum

Marketers from two of the sneaker industry's biggest brands shared their views on various aspects of America's $7.8 billion (wholesale) branded athletic footwear market last week in Boston at a National Sports Marketing Network forum. High on the agenda was the impact of Nike's $90 million e ...

Tags: Basketball, Marketing and Sponsorship, Reebok

And they’ll tell 2 friends, and ...

W ith a simple e-mail campaign that took three days to create and cost no money, the Dallas Stars generated nearly 55,000 new leads complete with customer e-mail addresses and preferences that the team can use for future sales. The Stars had some extra ticket inventory for early s ...

Tags: Dallas Stars, Hockey, Marketing and Sponsorship

Uncomfortable memories for Salt Lake

T hree weeks from now, Salt Lake City will be the site of drama and intrigue that can only be provided by the quest for Olympic glory. Those words could have been extracted from the archives of any number of publications, but they actually apply to the here and now. The 2002 Winter G ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Knicks, Verizon expand deal

The New York Knicks and Verizon Wireless are expanding their sponsorship agreement to offer full-season, text-messaging service to fans, making the Knicks the first NBA team to include the full-season offer as part of its wireless deal. Anucha Browne Sanders, senior vice president of marketi ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks, Verizon

Barckhoff exits Georgia Dome

Greg Barckhoff has left his job as head of the Georgia Dome's business development to run corporate sales at the Chick-fil-A Peach Bowl and the Atlanta Sports Council, both owned by the city's chamber of commerce. Barckhoff said his departure was unrelated to the recent agreement that makes ...

Tags: Atlanta Falcons, Colleges, Football, Marketing and Sponsorship, NFL

Gravity Games PR plan examined

A s one of the leading action-sports, music and lifestyle festivals in the world, the Gravity Games, which took place Sept. 10-14 in Cleveland, is a comprehensive, full-throttle annual event with an expansive menu of activities. Sporting events alone run the gamut from aggressive in-li ...

Tags: Marketing and Sponsorship, NBC

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