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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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Jack puts cash behind Chargers

The Jack in the Box Bolts antenna ball New San Diego Chargers sponsor Jack in the Box is spending a six-figure amount on a local ad campaign to promote its new sponsorship of the club. The ads feature an "Antenna Ball" toy that the fast- ...

Tags: Football, Marketing and Sponsorship, NFL, San Diego Chargers

Burger chain rallies behind IMS deal

Six Checkers/Rally’s stands rang up $200,000 in sales during the Brickyard 400 weekend. The management at Indianapolis Motor Speedway has found a way to deliver branded food to its patrons while driving national exposure for a sponsor w ...

Tags: ESPN, Marketing and Sponsorship, Motorsports, NASCAR, NBC, USA Today Sports

Philly teams build data warehouse

By combining the customer databases of the Philadelphia Flyers, Philadelphia 76ers and a host of other sports and entertainment properties, Comcast-Spectacor is primed for an unlimited amount of cross-marketing opportunities to customers of events ranging from hockey games to concer ...

Tags: Comcast, Marketing and Sponsorship, Philadelphia 76ers, Philadelphia Flyers

Philips to sponsor ‘Road to WWC’

Philips, a FIFA and U.S. Soccer sponsor, has signed on as presenting sponsor of "The Road to the FIFA Women's World Cup," a documentary-type show featuring behind-the-scenes footage of U.S. players leading up to the event. The hour-long show is scheduled to air on ESPN2 Sunday at 3 p.m. Ea ...

Tags: ESPN, FIFA, Marketing and Sponsorship, Soccer

NFL re-signs FedEx for 3 years

Federal Express has renewed its NFL corporate sponsorship deal for another three years. In keeping with the revamped model for NFL sponsorship sales, the new deal grants FedEx use of the NFL shield, the Super Bowl and other league-owned intellectual property, but club rights for overnight ...

Tags: ABC, Chicago Bears, Football, Fox, Indianapolis Colts, Marketing and Sponsorship, New England Patriots, NFL, Pittsburgh Steelers, San Francisco 49ers

Starbucks, FedEx ace tennis event

Houston's Westside Tennis Club, site of the ATP's season-ending 2003 Tennis Masters Cup, has added Starbucks and FedEx to the tournament's sponsorship roster, said Mike Gundy, director of sales and marketing at the club. The new sponsorship agreements include on-site corporate signs, corpo ...

Tags: ATP, ESPN, Marketing and Sponsorship, Mercedes Benz, Starbucks

Adidas signs Baker for shoes, apparel

Brian Baker, a top-ranked American tennis player, has signed an exclusive, multiyear shoe and apparel deal with Adidas with a value in the same ballpark as Andy Roddick's rookie shoe and apparel deal. Nike, Fila and Lacoste also made offers to outfit Baker, who was the No. 3 seed in the U. ...

Tags: Adidas, Head USA, Marketing and Sponsorship, SFX

EBay Sports adds Domino’s

EBay Sports has signed Domino's Pizza as presenting sponsor of its "Stay True to Your School" campaign, according to officials with both companies. Domino’s paying for sweepstakes trip. The deal calls for 15 million pizza boxes this mon ...

Tags: Colleges, Dominos, eBay, ESPN, Marketing and Sponsorship

Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

Tags: Basketball, Houston Rockets, Houston Texans, Marketing and Sponsorship, NBA

State Farm there for figure skating

A lthough television ratings for figure skating are stable but no longer mind-boggling after a mid-1990s programming spike, State Farm Insurance Cos. is extending its title sponsorship of the U.S. Figure Skating Championships through 2007. State Farm's four-year deal expired aft ...

Tags: ABC, ESPN, Marketing and Sponsorship, NBC, Olympics, State Farm

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