Featured Story

First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

Read More

Tags: Marketing and Sponsorship

More Stories

08/13/01
DirecTV Ads Applauded

No company has been better positioned to satisfy the thirst of the displaced sports fan than Hughes Electronics' digital satellite service DirecTV . And no product has enabled DirecTV to achieve this position better than the granddaddy of seasonlong subscriptio ...

Tags: Football, Marketing and Sponsorship

08/13/01
Inside The Deal

THE DEAL: 24 Hour Fitness signs as an official sponsor of USA Volleyball. ESTIMATED VALUE: $300,000-$350,000 LENGTH: Two years DEAL MAKE ...

Tags: Marketing and Sponsorship

08/06/01
Inside The Deal

THE DEAL Meadow Brook Dairy signs as a corporate sponsor of the Buffalo Bills. ESTIMATED VALUE/LENGTH $500,000-$600,000 /Three years DEAL MAKERS Joe Martin, vice president, sales and marketing, ...

Tags: Football, Marketing and Sponsorship

08/06/01
BofA Ready To Run With Games

B ank of America will make the Olympics the primary theme of its fourth- and first-quarter brand campaign, and has signed U.S. athletes Bonnie Blair , Dan Jansen , Cammi Granato , Jonny Moseley and Kristi Yamaguchi as spokespersons. ...

Tags: Football, Hockey, Marketing and Sponsorship, Olympics

08/06/01
Duval's Nike thank-yous

T he July 22 British Open was David Duval's first major championship victory. It put an exclamation point on the career to date of the No. 3 golfer in the world. A huge relief for Duval, right? An astounding personal and professional accomplishment, ...

Tags: Golf, Marketing and Sponsorship

08/06/01
Adding value to packages

I f misery loves company, then sports marketing professionals can commiserate with magazine sales executives. The cutback on ad spending by many companies has created double-digit decreases in ad-page revenue for many titles. If sports properties po ...

Tags: Marketing and Sponsorship

08/06/01
Philips Keeps World Cup Ties

Philips Electronics will again sponsor the World Cup, the Amsterdam-based company announced Wednesday. A World Cup sponsor since 1986, Philips will get two on-field advertising boards in all 20 stadiums in Korea and Japan where the 2002 World Cup mat ...

Tags: Marketing and Sponsorship, Soccer

08/06/01
Sponsorship Briefs

  Citgo titles fishing circuit Citgo Petroleum Corp. will become title sponsor of the BASSmaster Tournament Trail starting with the fishing circuit's 2001-02 season, through a deal announced by Citgo and the Bass Anglers Sportsman Society. Terms of the multiyear adverti ...

Tags: Colleges, Golf, Marketing and Sponsorship

08/06/01
PR do's and dont's

I n his book "The Dream Job: Sports Publicity, Promotion and Marketing," Melvin Helitzer writes, "Publicity is the attempt by an organization or person to benefit from editorial coverage. Since the public believes editorial information is more trust ...

Tags: Marketing and Sponsorship

07/30/01
7Up inks Pac-10 Deal w/Fox

F ox Sports Enterprises , which handles sales for Pac-10 Properties , is shopping sponsorship packages that include rights to the first-ever Pac-10 men's basketball tournament, signing 7Up as the tournament's first sponsor and offering a title ...

Tags: Colleges, Football, Marketing and Sponsorship, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug