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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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09/17/01
SBJ/ESPN Sports Poll

From January through June ESPN Sports Poll, a service of TNS Intersearch, asked 1,841 avid college football fans who they thought the top sponsor or advertiser of that sport is. At right are the results broken down by gender, age and ethnicity. To read: 35.6 percent of respondents ag ...

Tags: Marketing and Sponsorship

09/03/01
Women's tennis advertisers

F rom January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Listed at right are the results, broken down by gender, age and race. To ...

Tags: Marketing and Sponsorship, Tennis

09/03/01
Ravens cash in on success

T he Baltimore Ravens have parlayed their Super Bowl championship into three marketing deals worth more than $500,000 each — including one with Comcast for more than $1 million — and an overall increase in sponsorship and advertising rev ...

Tags: Baltimore Ravens, Baseball, Football, Hockey, Marketing and Sponsorship, MBNA America Bank, MLB, New York Rangers, Washington Capitals

09/03/01
INSIDE THE DEAL

THE DEAL: Pulte Homes Corp. signs sponsorship deal with theWashington Capitals. ESTIMATED VALUE: $125,000-$150,000 LENGTH: Two years ...

Tags: Hockey, Marketing and Sponsorship, Washington Capitals

09/03/01
SPONSORSHIP BRIEFS

  Bud buys into new Dallas arena Anheuser-Busch Cos.'s Budweiser division is an exclusive sponsor of the American Airlines Center, the new home arena for the NBA's Dallas Mavericks and NHL's Dallas Stars. Budweiser will be the "exclusive alcohol in-bowl advertiser in th ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Dallas Mavericks, Football, IndyCar, Marketing and Sponsorship, Motorsports, San Francisco Giants, Tampa Bay Buccaneers

09/03/01
SportsBusiness Journal / ESPN Sports Poll

F rom January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Here are the results , broken down by gender, age and race. To read: 27.7 percent of fans cited ...

Tags: Marketing and Sponsorship

09/03/01
Golf's future delicate

Beyond big-bucks TV deal lies delicate balance that holds golf’s future P GA Tour Commissioner Tim Finchem and his staff pulled off a great accomplishment with the recently announced 2003-06 television package. Against a flat economy ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Golf, Marketing and Sponsorship, NBC

08/13/01
Sega Spends $20M For Games

Sega of America will spend $20 million behind the launch of its new Sega Sports video games this fall as the company moves away from being a hardware manufacturer and begins selling software only next year. Its NFL 2K2 game, which hits stores next ...

Tags: Colleges, Football, Marketing and Sponsorship, Olympics

08/13/01
Lobo To Pitch MET-Rx

New York Liberty forward Rebecca Lobo completed a deal to endorse MET-Rx, a brand of protein and nutritional supplements. As a MET-Rx endorser, Lobo will become part of Team MET-Rx, a group of more than 60 professional athletes, including Jason Sehorn, Hardy ...

Tags: Basketball, Marketing and Sponsorship

08/13/01
Sponsorship Briefs

Gatorade to back new D.C. race Gatorade has signed on to sponsor the first Washington DC Marathon, scheduled for March 24. Gatorade will serve as the official sports drink and energy bar of the marathon, which is being organized by ...

Tags: Football, Hockey, Marketing and Sponsorship

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