Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

SBJ/ESPN sports poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a sneaker company that sponsored an event or sport you follow? At right are th ...

Tags: Apex One, Marketing and Sponsorship

The book on figure skating

A n era of sold-out ice skating tours and double-digit TV ratings for competitions and entertainment events was born eight years ago next month, after the hired attack on eventual Olympic skating silver medalist Nancy Kerrigan . One of ...

Tags: Advance Auto Parts, Athletic Marketing Agency, Bijan, BWD Group Ltd., Marketing and Sponsorship, Olympics

NFL ads to hype playoffs

F or years, the NFL's players and coaches have told us that the postseason is a different animal. Just how different it is from regular-season play will be at the center of the NFL's next ad campaign, a collaboration from Young & Rubicam and ...

Tags: Apex One, Bernbach Group, Bijan, Borders Perrin & Norrander, Football, Marketing and Sponsorship

Gatorade signs Big East deal

Gatorade has signed a new five-year agreement with the Big East Conference that makes it the official sports drink and energy bar for the league. The deal, which was brokered by the Big East's marketing agency, Nelligan Sports Marketing, gives Gatora ...

Tags: Marketing and Sponsorship

Inside the deal

THE DEAL: Crown Royal renews its sponsorship of the Team Crown Royal professional bass fishing team. ESTIMATED VALUE: $1 million to $1.2 million annually in promotional and sponsorship value LENG ...

Tags: Apex One, Marketing and Sponsorship

Sponsorship briefs

  Wild joins the 'Mush' rush The Minnesota Wild's 10,000 Rinks Foundation will sponsor participation of sled dog musher Keith Aili in this year's Iditarod Sled Dog Marathon, which begins in Anchorage, Alaska, on March 2. Aili, a native of Ray, Minn., is the owner of Wo ...

Tags: Beacon Sports Capital Partners LLC, Brown & Root Inc., Hockey, Marketing and Sponsorship

PR people: No attachments

I n media relations, the workday — which typically extends into the worknight — is fast-paced. Journalism plays a major role in dictating that pace and direction. Those in media relations don't like to admit it, but they are often forced ...

Tags: Marketing and Sponsorship

AFL, AF2, to sign Reebok

The Arena Football League and Reebok are expected to sign a deal that makes Reebok the official equipment supplier for both the AFL and its Arena Football 2 minor league. The one-year deal is expected to be announced this week. AFL officials said they hope the deal will be a precursor to a ...

Tags: American Sports Data Inc., Football, Marketing and Sponsorship

BellSouth, NuBoard reach deal

NuBoard Media, an Atlanta-based company that sells personal behind-the-seat trash bags to arenas and stadiums, signed a deal with BellSouth Fast Access DSL that will put the company's logo and a tag line on bags installed on the backs of 70,000-plus seats at this year's Peach Bowl. The val ...

Tags: Alien Sport, Football, Marketing and Sponsorship

Court: Billboard just a big ad

C al Ripken is a huge presence everywhere in Baltimore, but nowhere was he bigger in the 1990s than at 28 Light Street. For six years, Ripken's image on a massive, multistory billboard at that address towered over the downtown business district. ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug