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Shiffrin heats up slopes and sponsor market

Published in SportsBusiness Journal on 03 / 27 / 17

Mikaela Shiffrin won the FIS World Cup overall championship this month. Photo by: GETTY IMAGES The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponso...

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Tags: Marketing and Sponsorship

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NTRA pitches patches to jocks

National Thoroughbred Racing Association officials plan to begin talks with top jockeys in the next few weeks about having the jockeys wear the logos of race sponsors at the Breeders' Cup World Thoroughbred Championships, said Chip Campbell, NTRA senior vice president of sponsorship and media ...

Tags: Horse Racing, John Deere, Marketing and Sponsorship, NTRA

Microsoft to market online games

O nline video gaming represents only a single-digit share of the nearly $10 billion U.S. video game market, but Microsoft expects that share to grow considerably and has set up a large marketing push behind Tuesday's launch of the XSN Sports brand and Web site xsnsports.com ...

Tags: ESPN, Fox, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Visa

Williams' CD campaign examined

T he New York Yankees' Bernie Williams can swing a big stick as well as strum a mean ax. The sports world knows about Williams; the music world did not. So, when it came time to promote his new Latin-flavored jazz CD, "The Journey Within," Williams turned to a public relations team led ...

Tags: Baseball, ESPN, Fox, Marketing and Sponsorship, MLB, New York Yankees, YES Network

Nike’s deals for endorsers top $1.4B

Nike Inc. has upped the ante in the sports endorsement game, increasing its monetary commitment to star athletes and sports teams by almost 32 percent, or nearly $350 million, in the last year, according to filings with the Securities and Exchange Commission. Nike disclosed earlier ...

Tags: Adidas, Los Angeles Lakers, Marketing and Sponsorship, Reebok, Wells Fargo

ATP event lands AeroMexico

AeroMexico has become the official airline partner of the 2003 Tennis Masters Cup, the ATP's season-ending tournament. The airline, Mexico's largest carrier, struck the sponsorship deal with Houston's Westside Tennis Club, which will be home to the 2003 and 2004 editions of the Tennis Mast ...

Tags: ATP, Head USA, Marketing and Sponsorship, Mercedes Benz

Neohatch, Northeastern team up

S ports branding and marketing firm Neohatch is introducing a program with Northeastern University in which the Boston-based firm will act as the exclusive on-site event merchandising partner for the school's athletic department and will operate a merchandise Web site, as well. ...

Tags: Colleges, Marketing and Sponsorship, Toronto Blue Jays

Reebok, Adidas join hunt for Yao

Reebok and Adidas have joined Nike in the first stages of what may become a bidding war for Houston Rockets star Yao Ming's shoe deal, sources said. All three shoe companies have made presentations to Yao's representatives in the last few weeks and are expected to submit detailed f ...

Tags: Adidas, Basketball, Houston Rockets, Marketing and Sponsorship, Reebok, Wells Fargo

Online rewards club helps teams

G eorge Mason University assistant athletic director Andy Ruge can submit questions to 90 percent of the school's men's and women's basketball season-ticket holders from his personal computer simply by pushing a few buttons. The school's fans are enticed to answer these questions, which r ...

Tags: Colleges, Marketing and Sponsorship

Pilot Pen seeks second naming deal

Pilot Pen Corp. of America, title sponsor of this week's WTA Tour event in New Haven, Conn., is looking for another sports property on which it can put its name. "Our eyes are always open to ideas; we're always open to discussion, looking for the right vehicle," said Ron Shaw, president an ...

Tags: ATP, Marketing and Sponsorship, Pilot Pen Corp., WTA

Fox switches ad focus to game

F ox Sports is rethinking its football advertising strategy for 2003. Recognizing that its NFL pregame show has won the ratings battle consistently for the last several years, Fox is moving away from emphasizing the pregame show in its advertising efforts, and is focusing on efforts to ...

Tags: Dallas Cowboys, Football, Fox, Marketing and Sponsorship, NBA, NFL, San Francisco 49ers, Tampa Bay Buccaneers

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