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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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Adidas to return to NFL fields?

Editor's note: This story is revised from the print edition. I t happens every year with the regularity of the swallows returning to Capistrano. Just before the NFL season starts, Nike director of football sports marketing Bill Kellar directs a missive to the 70 percent or so ...

Tags: Adidas, Basketball, Bayer, Comcast, Football, GlaxoSmithKline, Golf, Hockey, Marketing and Sponsorship, Motorsports, NBC, NFL, NHL, Pfizer, Philadelphia 76ers, Philadelphia Eagles, Reebok, Soccer

Serena wins most marketable vote

Serena Williams is the most-marketable female athlete in sports today, according to results of a new survey of national sports business executives. The survey, conducted by The Sports Business Daily, an affiliated publication, asked marketers, sponsorship consultants and media members to ...

Tags: Basketball, Golf, Marketing and Sponsorship, Soccer

USOC offers trip to ... Colorado

S o much for the lure of Greece, its historic landmarks and famous islands, or its status as birthplace of the modern Olympic Games. Pressured to cut hospitality costs or address fears about potential terrorism, corporations keep looking for ways to entertain customers and reward employ ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, USOC, William Morris Endeavor

Senators offer sponsor referral rewards

T he Ottawa Senators had success last season with a ticket referral program that provided season-ticket holders additional tickets if they provided a legitimate sales lead to the team that paid off in a new account. This season the team has transferred the idea to its corporate sp ...

Tags: Chicago White Sox, Hockey, Marketing and Sponsorship, NBC, Ottawa Senators

EA Sports hunts young sports fans

Tiger Woods invites gamers to challenge him in EA Sports’ new campaign. EA Sports' ad campaign for the Tiger Woods PGA Tour 2004 video game, set to hit stores Tuesday, features commercial spots on ESPN, MTV and Fox's NFL telecasts i ...

Tags: ESPN, Fox, Golf, Marketing and Sponsorship, MTV, NFL, Sports Illustrated

MLB’s new campaign talks about passion

Major League Baseball last week broke what it is calling its ad campaign for the next three to five years. The campaign, "I Live For This," via agency McCann-Erickson, broke during ESPN telecasts. The effort aims to celebrate the passion, exuberance and dedication MLB's elite players have ...

Tags: Atlanta Braves, Baseball, Boston Red Sox, Chicago Cubs, ESPN, Miami Marlins, Fox, Houston Astros, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Minnesota Twins, MLB, New York Yankees, Nielsen Media Research, San Francisco Giants, Seattle Mariners, St. Louis Cardinals

Heinz adds 4 to Red Zone roster

Heinz signed the Jets, Ravens, Bengals and Bills to the Red Zone. Ketchup and food maker H.J. Heinz has added four NFL teams to its expanding, multimillion-dollar football sponsorship program, dubbed the Red Zone. With an assist from ...

Tags: Baltimore Ravens, Buffalo Bills, Cincinnati Bengals, Football, Marketing and Sponsorship, New York Jets, NFL, Pittsburgh Steelers

NFL kickoff applauded

Y ou've got to hand it to the NFL. How many other leagues can convince the world's most powerful leader to go on camera to introduce the season and have him close with one of your most cherished marketing slogans? When President Bush asked us if we were "ready for some football" on Sept. 4, ...

Tags: ABC, Football, Lincoln Financial Group, Marketing and Sponsorship, New York Jets, NFL, PepsiCo, Philadelphia Eagles, Reebok, Verizon, Washington Redskins

Xerox's Olympic ties still strong

S peculation that Xerox Corp. is on its way out as a global Olympic sponsor has yet to diminish. If the 2004 Athens Games are, in fact, where Xerox bows out, the longtime sponsor will not go quietly. During a kickoff scheduled Wednesday across its business units, Xerox launches ...

Tags: GE, IOC, Marketing and Sponsorship, Olympics

Ad company finds revenue

A dCommunity Inc. expects to have 25 MLB teams signed to contracts next season for its bathroom advertising programs. AdCommunity pays teams a five-figure fee per year (varying widely depending on the stadium's traffic) for rights to sell ads on bathroom walls. Already in 12 ML ...

Tags: Baseball, Columbus Blue Jackets, Hockey, Marketing and Sponsorship, Minnesota Wild, MLB, Subway

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