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Penske holds manufacturing summit

Published in SportsBusiness Journal on 09 / 18 / 17

When Team Penske executives were courting Japanese tool company Tungaloy to become a partner of the race team last year, Tungaloy executives had a clear goal in mind if they were to sign up. Tungaloy wanted to increase the amount of tools it sold to Japanese manufacturing giant Mazak, which has b...

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Tags: Marketing and Sponsorship

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2 groups sign with NASDAQ event

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The curse of the highly promoted

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Olympics security is forcing decisions

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Tags: Baseball, Marketing and Sponsorship, MLB, New Era, Olympics, Under Armour, USOC, Visa

Whiskey label targets NFL tailgaters

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Apple's iPod commericals striking

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Adidas signs NBA's No. 2 pick

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Tags: Adidas, Basketball, Continental Airlines, ESPN, Marketing and Sponsorship, NBA, NFL, OfficeMax, Reebok, Starter, Subway

USOC sponsor faces questions

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Beijing seeks 5 big sponsors

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Tags: ABC, Colleges, ESPN, Football, Marketing and Sponsorship, NCAA

Head/Penn signs Agassi

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