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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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09/24/01
Sponsorship briefs

  Titans add ads to turnstiles Entry Media Inc. of Winter Park, Fla., contracted with the Tennessee Titans to add advertising on the company's Turnstile AdSleeve Armcovers to Adelphia Coliseum in Nashville this season. The sponsor on the turnstiles is Dodge. ...

Tags: Marketing and Sponsorship

09/24/01
Cingular's NCAA deal starts to add up

O bservers have been curious how Cingular Wireless ' one-year NCAA deal, which doesn't include any TV in the NCAA men's hoops tourney, could add up to some $3.5 million — two to three times what some sponsors are paying. Also ma ...

Tags: Marketing and Sponsorship

09/24/01
Coming Games will meet hurdles

T he International Olympic Committee's reaction to terrorist attacks in the United States remains firm. Security plans for the 2002 Salt Lake City Olympic Winter Games will be reviewed and modified. The Games, however, will not be moved or postpon ...

Tags: Marketing and Sponsorship

09/24/01
One-time sponsorships can be ideal

P rofessional tennis hasn't been considered a trendsetter in sports marketing, but a common practice in the sport may put tennis ahead of the curve in devising ways to squeeze money from tightened ad budgets. At the recent U.S. Open and at many high-profile ...

Tags: Marketing and Sponsorship

09/24/01
SALT LAKE 2002

S alt Lake Organizing Committee has designed a pin in hopes of raising money for those affected by the Sept. 11 national tragedies. Proceeds will benefit The September 11th Fund, which was established by the United Way and the New York Community Trus ...

Tags: Marketing and Sponsorship

09/17/01
INSIDE THE DEAL

THE DEAL: Alltel signs sponsorship deal with the Big South Conference ESTIMATED VALUE: $100,000 - $125,000 LENGTH: One year with option to renew DE ...

Tags: Marketing and Sponsorship

09/17/01
MBNA sticks with NHL

S haken in the off-season by the loss of key sponsors Wendy's, IBM and NorTel , the NHL is finding some solace in a long-term renewal by credit-card issuer MBNA and by two Canadian-only sponsorships, Mennen Speed Stick and Duracell. ...

Tags: Marketing and Sponsorship

09/17/01
SPONSORSHIP BRIEFS

AutoNation sites back Miami AutoNation in Fort Lauderdale, one of the country’s largest automotive retailers, said its Maroone dealerships in south Florida kicked off a corporate sponsorship of the University of Miami’s athletic ...

Tags: Marketing and Sponsorship

09/17/01
Nascar's silly season commences

N ASCAR's "silly season," when rumors fly about drivers changing teams, is running at top speed this time of year. It happens every season, but it seems to start earlier and involve more drivers every year. At least 12 NASCAR Winston Cup drivers  ...

Tags: Marketing and Sponsorship

09/17/01
Octagon builds a better Vick

Campaign: Pre-draft PR for Michael Vick Vick’s PR team: Octagon David Schwab, director of media and business development ...

Tags: Marketing and Sponsorship

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