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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Super Bowl tees Super sales opportunity

Plush armadillos and bottle and can coolers are on tap for the $100 million annual glut of licensed-product sales surrounding the Super Bowl. With the NFL's championship game in football-crazed Texas, playing in a market with a second-year expansion team and a new stadium, early predictions ...

Tags: Football, Green Bay Packers, Hallmark, Majestic Athletic, Marketing and Sponsorship, New England Patriots, NFL, Reebok, Riddell Sports, VF Corp.

Jays credit e-mail for ticket suge

The Toronto Blue Jays believe an inexpensive e-mail marketing blitz featuring video helped them sell 100 full-season tickets in November, an unusually high number for a non-playoff team the month after the season ends. The team sent 75,000 e-mails to its mailing list early in the month wi ...

Tags: Baseball, Marketing and Sponsorship, MLB, Toronto Blue Jays

Ditka headed back to Super Bowl

M ike Ditka played in one Super Bowl and coached in two others. Now the question is whether the NFL hall of famer will be back in the NFL's championship game — this time as a spokesman for Levitra, Bayer 's erectile ...

Tags: Basketball, Bayer, Football, Marketing and Sponsorship, Motorsports, NASCAR, NBA, NFL, WNBA

Stars come out for LeBron’s Nike ad

Nike will support the launch of its LeBron James "Air Zoom Generation" shoe with a 60-second television spot featuring an all-star cast. One of the most anticipated sports ads of the year was scheduled to break during NFL games on Sunday, casting the NBA's top draft pick as the chosen one, in ...

Tags: Basketball, Marketing and Sponsorship, NBA, NFL, Wieden Kennedy

Combining history, hoops

The History Channel has signed a two-year, $2 million programming and marketing alliance with the NBA. Under the deal, NBA Entertainment will produce two shows for The History Channel about the league's legacy, the first of which will make its debut around the NBA playoffs in April. The ...

Tags: Basketball, Marketing and Sponsorship, NBA, Reebok

MLBPA pushes players’ retail program

When one of the Major League Baseball Players Association's licensing managers made her first trip to Yankee Stadium three years ago, she was stunned to find a dearth of items that carried players' names or faces. "I walked in and couldn't believe that all they carried was a Derek Jeter T-sh ...

Tags: Baseball, Centerplate, Los Angeles Angels, Marketing and Sponsorship, MLB, New York Yankees, San Francisco Giants, Seattle Mariners, Texas Rangers

MLS team ready for PR blitz

P ublic relations campaigns are often long, sustained programs lasting upward of a year. Others, like the one involving MLS' signing of 14-year-old soccer phenom Freddy Adu, are quick, frenzied media blitzes with groupings o ...

Tags: ABC, ESPN, Fox, Marketing and Sponsorship, MLS, Soccer

Teams line up NFL playoff sponsorships

NFL teams that have qualified already for the playoffs are rushing to capitalize on the sponsorship opportunities. The Philadelphia Eagles signed a rally towel deal with Acme Markets, the team's grocery partner. Acme will distribute 140,000 towels, 70,000 for each of two potential home pla ...

Tags: Football, Kansas City Chiefs, Marketing and Sponsorship, New England Patriots, NFL, Philadelphia Eagles, LA Rams

Judge shifts focus to prosecutors

I n an instant, scrutiny was removed from two men charged with bribery and other crimes in the Salt Lake Olympic corruption trial. Now it appears the heat will shift to a federal legal team that brought the case against them. ...

Tags: IOC, Marketing and Sponsorship, Olympics, Pfizer, Verizon, Visa

Motorsports Marketing Forum

Speed Channel President Jim Liberatore (left) with NASCAR’s Dick Glover and NBC Sports President Ken Schanzer on the broadcast media discussion panel The fourth annual Motorsports Marketing Forum, presented by Street & Smith's Sports ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, NBC

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