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Melt acquires Ninja Multimedia firm

Published in SportsBusiness Journal on 08 / 03 / 15

Melt, the Atlanta-based agency that specializes in college marketing, is doubling down on the digital side of the business. The agency recently acquired Ninja Multimedia, a small digital and technology firm that already has a strong foothold in the college space. Ninja, also based in Atlanta, and...

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Tags: Media, GE, ING, Football, Facilities, GMAC, Coca-Cola, CES

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Senior stop keeps FleetBoston

FleetBoston Financial Corp., one of the largest financial holding companies in the United States, signed a five-year extension to its title sponsorship of the Senior PGA Tour's FleetBoston Classic. The extension makes FleetBoston the event's title sponsor through 2008. The comp ...

Tags: Fleet, Golf, Marketing and Sponsorship, NBC

Hardee's inks with Rams

Hardee's has scored a multiyear sponsorship deal with the St. Louis Rams that gives it a partnership with a second major league team in the company's new hometown. Earlier this year, Hardee's, which moved its corporate headquarters to St. Louis from Rocky Mount, N.C., in June ...

Tags: Baseball, Football, Hardees, Marketing and Sponsorship, St. Louis Cardinals, St. Louis Rams

Nike's 'Tag' ad the best going

H undreds — thousands if you count the production people — have touched Nike advertising over the years. Yet the quality of the work and its compelling nature have remained remarkably constant. There is really only one other company that has advertised so well for so ...

Tags: Anheuser-Busch Cos., Marketing and Sponsorship, Wieden Kennedy

Cubs use technology solutions

T echnology is often described in any business as a solution. A solution to maximize sales. A solution to a rising business expense. A solution to increase productivity. At the same time, in the sports industry, many team executives still see technology as a question. More spec ...

Tags: Baseball, Chicago Cubs, Marketing and Sponsorship, MLB

Blatter smiles, but problems remain

T he 2002 World Cup leaves the landscapes of Japan and South Korea graced with large, modern stadiums, and local governments struggling to shut off their financial spigots. By one estimate, a 65,000-seat stadium north of Tokyo in Saitama, Japan, carries a $6 million annual mainten ...

Tags: Adidas, FIFA, Gillette, ISL Marketing, Kirch Group, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Soccer

SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 22,000 U.S. sports fans. Here is a demographic profile of the more than 7,600 respondents who identified themselves as horse racing fans. The index compares each demographic segment with the entire U. ...

Tags: ESPN, Horse Racing, Marketing and Sponsorship, NTRA

MLL corporate partners

Major League Lacrosse has started its second season of play. The following offers a look at its corporate sponsors and suppliers, some of which have been involved since the pre-launch phase of the six-team league. Official sponsors   Comp ...

Tags: Amtrak, Anheuser-Busch Cos., ESPN, Host Communications Inc., Major League Lacrosse, Marketing and Sponsorship, Reebok, Yahoo! Inc.

Sponsorship briefs

CyberRays shop with Safeway Pleasanton, Calif.-based Safeway Corp.'s online grocery ordering and delivery service, safeway.com , signed a one-year partnership deal with the WUSA's San Jose CyberRays. The value of the deal wasn't disclosed. Seagate bac ...

Tags: AT&T Corp., FedEx Corp., Jacksonville Jaguars, Marketing and Sponsorship, PepsiCo, Safeco, WUSA

CFL Sponsors

The Canadian Football League began its 2002 regular season late last month. The following is a look at the companies that are the league's official sponsors. Company (brand) Category Partner since ...

Tags: Air Canada, CFL, Football, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, Molson Breweries, Pfizer, Wendy's International Inc.

Majestic to add 8 MLB teams

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Tags: AFL, Arizona Diamondbacks, Baseball, Los Angeles Angels, Los Angeles Dodgers, Los Angeles Kings, Marketing and Sponsorship, MLB, NASCAR, NBC, New York Mets, Oakland Athletics, PepsiCo, Pittsburgh Pirates, Rawlings Sporting Goods Co., Russell Corp., Sports Illustrated, St. Louis Cardinals, Texas Rangers

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