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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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09/17/01
INSIDE THE DEAL

THE DEAL: Alltel signs sponsorship deal with the Big South Conference ESTIMATED VALUE: $100,000 - $125,000 LENGTH: One year with option to renew DE ...

Tags: Marketing and Sponsorship

09/17/01
MBNA sticks with NHL

S haken in the off-season by the loss of key sponsors Wendy's, IBM and NorTel , the NHL is finding some solace in a long-term renewal by credit-card issuer MBNA and by two Canadian-only sponsorships, Mennen Speed Stick and Duracell. ...

Tags: Marketing and Sponsorship

09/17/01
SPONSORSHIP BRIEFS

AutoNation sites back Miami AutoNation in Fort Lauderdale, one of the country’s largest automotive retailers, said its Maroone dealerships in south Florida kicked off a corporate sponsorship of the University of Miami’s athletic ...

Tags: Marketing and Sponsorship

09/17/01
Nascar's silly season commences

N ASCAR's "silly season," when rumors fly about drivers changing teams, is running at top speed this time of year. It happens every season, but it seems to start earlier and involve more drivers every year. At least 12 NASCAR Winston Cup drivers  ...

Tags: Marketing and Sponsorship

09/17/01
Octagon builds a better Vick

Campaign: Pre-draft PR for Michael Vick Vick’s PR team: Octagon David Schwab, director of media and business development ...

Tags: Marketing and Sponsorship

09/17/01
SBJ/ESPN Sports Poll

From January through June ESPN Sports Poll, a service of TNS Intersearch, asked 1,841 avid college football fans who they thought the top sponsor or advertiser of that sport is. At right are the results broken down by gender, age and ethnicity. To read: 35.6 percent of respondents ag ...

Tags: Marketing and Sponsorship

09/03/01
Women's tennis advertisers

F rom January through June, ESPN Sports Poll, a service of TNS Intersearch, asked avid fans of the WTA to name the biggest sponsor or advertiser of women's professional tennis. Listed at right are the results, broken down by gender, age and race. To ...

Tags: Marketing and Sponsorship, Tennis

09/03/01
Ravens cash in on success

T he Baltimore Ravens have parlayed their Super Bowl championship into three marketing deals worth more than $500,000 each — including one with Comcast for more than $1 million — and an overall increase in sponsorship and advertising rev ...

Tags: Baltimore Ravens, Baseball, Football, Hockey, Marketing and Sponsorship, MBNA America Bank, MLB, New York Rangers, Washington Capitals

09/03/01
INSIDE THE DEAL

THE DEAL: Pulte Homes Corp. signs sponsorship deal with theWashington Capitals. ESTIMATED VALUE: $125,000-$150,000 LENGTH: Two years ...

Tags: Hockey, Marketing and Sponsorship, Washington Capitals

09/03/01
SPONSORSHIP BRIEFS

  Bud buys into new Dallas arena Anheuser-Busch Cos.'s Budweiser division is an exclusive sponsor of the American Airlines Center, the new home arena for the NBA's Dallas Mavericks and NHL's Dallas Stars. Budweiser will be the "exclusive alcohol in-bowl advertiser in th ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Dallas Mavericks, Football, IndyCar, Marketing and Sponsorship, Motorsports, San Francisco Giants, Tampa Bay Buccaneers

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