Featured Story

Coast to Coast

Published in SportsBusiness Journal on 09 / 15 / 14

AUBURNDALE, FLA. Rugby finals call Florida home NDP Championships, a division of Kroenke Sports & Entertainment, reached a three-year agreement with Polk County, Fla., to host The Sevens Championship, the first youth and high school rugby sevens North American championship tournament, at L...

Read More

Tags: Coast to Coast

More Stories

11/26/01
SBJ/ESPN Sports Poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch asked more than 3,300 sports fans the following question: How loyal would you feel toward a credit card company that sponsored an event or sport you follow? Following ar ...

Tags: Marketing and Sponsorship

11/26/01
Bonds cans marketing agent

National League MVP Barry Bonds has abruptly switched marketing agents after a season in which he set a home run record that should have corporate sponsors knocking on his door with endorsement offers like never before. Now representing Bonds is a joint venture between Advantage Marketing Gr ...

Tags: Marketing and Sponsorship

11/26/01
NBA's touch is again just right

T he NBA has consistently led the major sports leagues in its approach to building brand equity through in-game advertising. Starting more than a decade ago, the league created the aura of its games as being the place to be. With such features as co ...

Tags: Marketing and Sponsorship

11/26/01
Sponsorship briefs

  NHL signs Duracell, re-signs 2 The NHL signed battery brand Duracell to a multiyear sponsorship agreement and scored multiyear renewals with M&M/Mars and Mennen. Duracell becomes the official battery of the NHL in Canada.   Team ow ...

Tags: Marketing and Sponsorship

11/26/01
Young golfer bags club contract

In one of the biggest endorsement deals ever for a young golfer, David Gossett's new PRGR club contract is worth a guaranteed $3 million but could be worth as much as $10 million if he hits certain incentives, sources said. Gossett agreed to a three-year deal to endorse the PRGR brand, part ...

Tags: Marketing and Sponsorship

11/26/01
Why Fox drew the line

T he virtual first-down line is back in national Fox NFL broadcasts, but can anyone believe that Fox dropped it earlier in the season to save money? Even at a time when Fox is telling some of its more senior execs to rein in their monthly travel an ...

Tags: Marketing and Sponsorship

11/26/01
Skepticism, Games hand in hand

T he Olympic Games are supposed to magnify the virtues of fair play, dedication and multicultural harmony. Yet these are not always the focus when host cities are counting down the months and days. A tradition of pre-Olympic angst was renewed in Sal ...

Tags: Marketing and Sponsorship

11/26/01
Inside the deal

THE DEAL: Tyco/ADT signs as presenting sponsor of Ericsson Open, a combined ATP and Sanex WTA Tour event. ESTIMATED VALUE: $750,000-$1 million a year LENGTH: Three years, starting ...

Tags: Marketing and Sponsorship

11/26/01
Two strikes against MLB

I n the mood for some early holiday shopping? If Major League Baseball is on your list, then I have a suggestion for the perfect gift: an image adviser. Baseball doesn't need merely a public relations consultant or a publicist. Rather, the sport is ...

Tags: Marketing and Sponsorship

11/26/01
Woods' Nike deal may grow

Tiger Woods' contract with Nike, believed to be the richest endorsement deal in sports, might be getting even bigger. Woods has been secretly testing Nike's new golf clubs in recent months, according to a source. Woods has historically played Titleist clubs on tour under a flexible, pay-pe ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug