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Sponsors step into the ring for WWE SummerSlam

Published in SportsBusiness Journal on 08 / 14 / 17

Cricket Wireless and KFC are back as co-presenting sponsors of WWE’s SummerSlam, which gets underway Sunday at Brooklyn’s Barclays Center. DiGiorno and 2K also return as sponsors, while esports property Rocket League is a new addition. SummerSlam, the second-largest event staged by WW...

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Tags: Marketing and Sponsorship

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USOC sponsor faces questions

U.S. Olympic team sponsor Jet Set Sports, an Olympic hospitality and ticket packager, quickly fell into the spotlight amid opening statements by the prosecution as the federal trial of Salt Lake Olympic bid executives Tom Welch and David Johnson began. The two are charged with 15 counts of br ...

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Beijing seeks 5 big sponsors

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Citi to present the Rose Bowl

Citi, the consumer brand of Citigroup, has signed a one-year deal to be presenting sponsor of the Rose Bowl. The company, which is the world's largest financial services firm, has the option of extending the deal through 2006, when the Rose Bowl will host the national championship game. Po ...

Tags: ABC, Colleges, ESPN, Football, Marketing and Sponsorship, NCAA

Head/Penn signs Agassi

Head/Penn Racquet Sports has renewed its partnership with Andre Agassi through a new contract that will cover the rest of Agassi's tennis career and his postcareer endeavors. Head/Penn was expected to announce the partnership extension last Sunday at the season-ending Tennis Masters Cup, ...

Tags: Head USA, Marketing and Sponsorship

New spots will push Hall of Fame

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Tags: Golf, LPGA, Marketing and Sponsorship, PGA Tour

PGA of America signs two

Editor's note: This story is revised from the print edition. The PGA of America has signed a presenting sponsor for each of two new golf outings that will take place the week of the 2004 Ryder Cup. Cadillac is the presenting sponsor of the Ryder Cup Captains Challenge, set for Sept ...

Tags: Cadillac, Golf, Marketing and Sponsorship, PGA Tour

New Balance’s rare foray in sponsorship

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Tags: Citi, Marketing and Sponsorship

Arizona State connects with fans

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Tags: Colleges, Marketing and Sponsorship

All-Star Classic adds American as sponsor

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Tags: Baseball, Basketball, Football, Golf, Hockey, LPGA, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, NFL, NHL, WNBA

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