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NASCAR teams feel pressure on sponsor pricing

Published in SportsBusiness Journal on 06 / 26 / 17

Hulu's deal with little-known Circle Sport raises concerns about a correction in team sponsorship. Photo by: GETTY IMAGES When Hulu entered into NASCAR earlier this month via a team sponsorship, th...

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Tags: Marketing and Sponsorship

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Nextel trots out racing data for wireless

Nextel Communications Inc. has begun providing its customers who have wireless Internet service with the ability to get information on thoroughbred horse racing, including race entries and results, through its sponsorship with the National Thoroughbred Racing Association. Nextel expects th ...

Tags: Hockey, Horse Racing, Marketing and Sponsorship, Motorsports, NASCAR, NHL

Miller lands $1M in endorsements

The world's No. 2-ranked men's skier, Bode Miller, has signed several endorsement deals that combined are worth more than $1 million in cash per year, and additional deals are in the works. In what is likely Miller's largest deal, Barilla Group, the largest pasta maker in the world, will p ...

Tags: Charles Schwab, Marketing and Sponsorship

Gillette readies NASCAR ads

G illette 's latest television ad, in support of its new, scarlet Mach3 Turbo Champion razor, employs the imagery of a fiery red sports car. Maybe it's just coincidence, but it isn't Gillette's only motorsports marketing ploy. The razor, battery and personal grooming product manufa ...

Tags: Basketball, Gillette, Golf, Hershey, Houston Rockets, International Speedway Corp., Marketing and Sponsorship, Motorsports, NASCAR, NBA, PepsiCo

World Series promo examined

Major League Baseball plans to reveal the winning hologram number guaranteeing World Series tickets for life by means of a card-flip, watch-and-win stunt during Game 4 of the World Series on Wednesday night at Pro Player Stadium. The climactic payoff to the "Ultimate World Series Pass" promo ...

Tags: Baseball, Boston Red Sox, Marketing and Sponsorship, MLB, RadioShack, Steiner Sports Marketing

Texans shop soccer series

Houston Texans subsidiary Lone Star Sports & Entertainment is seeking a title sponsor and four to six associate sponsors for its 2004 Houston International Soccer Series, according to Texans chief sales and marketing officer Jamey Rootes, who oversees Lone Star. ...

Tags: Football, Houston Texans, Marketing and Sponsorship, Soccer

Launch of AFL Soul examined

W hen the Arena Football League wanted to announce its newest franchise, the Philadelphia Soul, it turned to New York-based PR firm Dan Klores Communications. To make a memorable introduction, the entire PR team, which represented several entities, hosted a public rally to build a buzz wi ...

Tags: Football, Marketing and Sponsorship, NBC, Philadelphia Eagles

Athens security hits a snag

W ith the 2004 Athens Olympic Games less than 10 months — just shy of 300 days — from their scheduled start date, the security technology consortium led by a U.S. company remains in contractual stalemate with the Greek government. Despite months of review and several rounds of ...

Tags: IMG, IOC, Marketing and Sponsorship, Nokia, Olympics, USOC

N.Y. sales pitch doesn’t add up

The New York Rangers are sharpening their marketing efforts, but they may need to work on their math skills. A new ad pitching season-ticket plans pictures the team's goaltender while a narrator muses, "It's not Fifth Avenue, Park Avenue or Central Park West. In New York, the most valuabl ...

Tags: Fox, Hockey, Marketing and Sponsorship, MSG Network, New York Rangers

ESPN to bulk up licensed retail staff

H aving taken its licensing efforts in house from parent Disney , ESPN is attempting to build a program more in line with what you would expect from one of the top sports brands. Industry sources peg ESPN's licensed retail sales at $40 million to $50 million. For a top prope ...

Tags: BBDO WorldWide, ESPN, Marketing and Sponsorship, PepsiCo

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