Featured Story

DraftKings looking to leverage NASCAR deal

Published in SportsBusiness Journal on 05 / 18 / 15

NASCAR was always a key wish-list item for daily fantasy operator Draft-Kings, even when the company essentially was an unknown startup in 2012 and early 2013. “Right from our very beginning, NASCAR was always a key priority,” said Jason Robins, DraftKings co-founder and chief executi...

Read More

Tags: Marketing and Sponsorship

More Stories

Sponsorship briefs

French Open signs FedEx FedEx Corp. subsidiary FedEx Express will become an official sponsor of tennis Grand Slam event the French Open. The five-year agreement with the French Tennis Federation, for which financial details were not released, entitles FedEx E ...

Tags: Championship Auto Racing Teams Inc., Coors Brewing Co., EA Sports Edge, FedEx Corp., Kemper Insurance Cos., Marketing and Sponsorship, St. Louis Rams

Wild Things billboards winners

A transplanted Frontier League baseball team needs publicity to captivate its new town. Enter Blattner Brunner . The Pittsburgh ad firm launched a billboard campaign this month touting the Washington (Pa.) Wild Things, which moved from Canton, Ohio, after last season. True t ...

Tags: Blattner-Brunner Inc., Easton, Marketing and Sponsorship, MLB, Prince

Spider-Man wears Reeboks

A two-story billboard in Times Square shows America's new hero, Spider-Man, endorsing Reebok. There are boards up in Los Angeles and Tokyo, too. Spider-Man looks like Reebok's best entertainment tie-in since it bought into "Survivor" before that show spawned the genre of reality television. ...

Tags: Kellogg, Marketing and Sponsorship, Reebok

SBJ/ESPN Sports Poll

F rom May 15 through June 11, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Indianapolis 500. Here are the responses by select demographics. Statistical anomalies are due to rounding and nonresponses. Sport ...

Tags: ESPN, Indianapolis Motor Speedway Corp., Marketing and Sponsorship, Motorsports

MLB will waive flag for promo

G iven baseball's legendary, if not necessarily accurate, status as the national pastime, it's probably appropriate that Major League Baseball was the first big sports property to exploit commercially the country's newfound fascination with all things red, white and blue post-9/11 ...

Tags: Adidas, Arizona Diamondbacks, Baseball, ESPN, FIFA, Foot Locker, Marketing and Sponsorship, Mattel, MBNA America Bank, MLB, New Era, New York Mets, New York Yankees, Soccer, Yahoo! Inc., YankeeNets

WNBA will market stars

C reating a popular, profitable WNBA is no layup. Some insider expectations when the league was born in 1996-97 held that NBA fans would quickly take to the game. Early on, however, a quick exchange from HBO's "The Larry Sanders Show" — perhaps the funniest TV series ever ...

Tags: ABC, Basketball, HBO Sports, Marketing and Sponsorship, NBA, NCAA, WNBA

Cup travel business hurting

T he president of Miami-based Soccer Vacations says aftershocks of Sept. 11 terrorism continue to be felt in the sports travel industry on the eve of World Cup 2002. Antonio Paz , who founded his agency in 1986, estimates bookings for World Cup packages among U.S. f ...

Tags: Marketing and Sponsorship, Soccer

Seahawks find e-mail success

T he average e-mail address has a shelf life of 18 to 24 months, according to a report from E-Mail Knowledge, an Internet research firm. For team marketers trying to maintain an active e-mail database of about 50,000 people, it is next to impossible to keep the list up-to- ...

Tags: Football, Marketing and Sponsorship, Seattle Seahawks

And 1 reaches out to prep gyms

F rom And 1 's inception, selling "trash talk" T-shirts that gave the brand its original cachet (sample: "There's only one thing wrong with your game — your game") to the playground players like "Headache" and "Skip to My Lou" it has under contract, the sneaker and ...

Tags: And 1, Continental Airlines, Halo Sports & Entertainment, Marketing and Sponsorship, MasterCard International Inc., Millsport LLC, MLB, MLS, NASCAR, NCAA, NFL, PepsiCo, Pfizer, Yahoo! Inc.

Sponsorship briefs

Spinners sponsor local boxer The Lowell (Mass.) Spinners of the Class A New York-Penn League are sponsoring a local boxer, Micky Ward, for a bout to be televised on HBO against Arturo "Thunder" Gatti on Saturday. Terms were not disclosed. Ward will wear trunks with ...

Tags: HBO Sports, Knight-Ridder Inc., Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug