Featured Story

Initial odd deal provided interesting sponsor twists

Published in SportsBusiness Journal on 10 / 16 / 17

With as peculiar an original naming-rights deal as Monumental Sports inherited, naturally there were some odd twists along the way. Verizon bought what was left of a bankrupt MCI, which held the arena’s original rights, for $6.7 billion in 2005. Shortly thereafter, Monumental senior executi...

Read More

Tags: Marketing and Sponsorship

More Stories

Stars come out for LeBron’s Nike ad

Nike will support the launch of its LeBron James "Air Zoom Generation" shoe with a 60-second television spot featuring an all-star cast. One of the most anticipated sports ads of the year was scheduled to break during NFL games on Sunday, casting the NBA's top draft pick as the chosen one, in ...

Tags: Basketball, Marketing and Sponsorship, NBA, NFL, Wieden Kennedy

Combining history, hoops

The History Channel has signed a two-year, $2 million programming and marketing alliance with the NBA. Under the deal, NBA Entertainment will produce two shows for The History Channel about the league's legacy, the first of which will make its debut around the NBA playoffs in April. The ...

Tags: Basketball, Marketing and Sponsorship, NBA, Reebok

MLBPA pushes players’ retail program

When one of the Major League Baseball Players Association's licensing managers made her first trip to Yankee Stadium three years ago, she was stunned to find a dearth of items that carried players' names or faces. "I walked in and couldn't believe that all they carried was a Derek Jeter T-sh ...

Tags: Baseball, Centerplate, Los Angeles Angels, Marketing and Sponsorship, MLB, New York Yankees, San Francisco Giants, Seattle Mariners, Texas Rangers

MLS team ready for PR blitz

P ublic relations campaigns are often long, sustained programs lasting upward of a year. Others, like the one involving MLS' signing of 14-year-old soccer phenom Freddy Adu, are quick, frenzied media blitzes with groupings o ...

Tags: ABC, ESPN, Fox, Marketing and Sponsorship, MLS, Soccer

Teams line up NFL playoff sponsorships

NFL teams that have qualified already for the playoffs are rushing to capitalize on the sponsorship opportunities. The Philadelphia Eagles signed a rally towel deal with Acme Markets, the team's grocery partner. Acme will distribute 140,000 towels, 70,000 for each of two potential home pla ...

Tags: Football, Kansas City Chiefs, Marketing and Sponsorship, New England Patriots, NFL, Philadelphia Eagles, LA Rams

Judge shifts focus to prosecutors

I n an instant, scrutiny was removed from two men charged with bribery and other crimes in the Salt Lake Olympic corruption trial. Now it appears the heat will shift to a federal legal team that brought the case against them. ...

Tags: IOC, Marketing and Sponsorship, Olympics, Pfizer, Verizon, Visa

Motorsports Marketing Forum

Speed Channel President Jim Liberatore (left) with NASCAR’s Dick Glover and NBC Sports President Ken Schanzer on the broadcast media discussion panel The fourth annual Motorsports Marketing Forum, presented by Street & Smith's Sports ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, NBC

Olympic apparel conflicts loom

S wimming is among the U.S. sports in which a scenario looms similar to a recent controversy involving Belgian tennis star Kim Clijsters . Last week she said she would not compete for Belgium in the 2004 Games because ...

Tags: Adidas, Fila, Marketing and Sponsorship, NASCAR, Olympics

Argent to invest in sports campaign

One of the nation's largest wholesale mortgage lenders next month launches an ambitious, sports-centric marketing and advertising campaign unprecedented within its industry sector. Building toward New Year's 2004, Argent Mortgage Co. begins triggering components of a multiyear plan, in wh ...

Tags: ABC, ESPN, Marketing and Sponsorship

Nextel, Octagon plan racing strategy

Nextel and its sports marketing agency, Octagon, have hired almost two dozen people for the Charlotte office that will be Nextel's NASCAR marketing headquarters, and the group is moving forward with more specific plans for activation around the NASCAR Nextel Cup, which will begin with t ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug