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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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Tags: Marketing and Sponsorship

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NHL making connections

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Sponsors Symposium notes

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Record runner lacks shoe deal

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Big rivalry in Michigan gains sponsor

Michigan and Michigan State became the latest schools to market their rivalry games when they and Fox Sports Net Detroit last week unveiled the Pontiac Challenge Cup, a competition between the two schools in the 23 sports that they have in common. The Pontiac Challenge Cup joins other rivalr ...

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Adidas to return to NFL fields?

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Tags: Adidas, Basketball, Bayer, Comcast, Football, GlaxoSmithKline, Golf, Hockey, Marketing and Sponsorship, Motorsports, NBC, NFL, NHL, Pfizer, Philadelphia 76ers, Philadelphia Eagles, Reebok, Soccer

Serena wins most marketable vote

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Tags: Basketball, Golf, Marketing and Sponsorship, Soccer

USOC offers trip to ... Colorado

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Senators offer sponsor referral rewards

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EA Sports hunts young sports fans

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MLB’s new campaign talks about passion

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