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Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

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Tags: Marketing and Sponsorship

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Gem Group thinks young for WTT

W hen Rosie Crews, vice president of public relations for The Gem Group, is asked to give a short description of World TeamTennis , she says, "Think rock concert." By no means do WTT matches rock as much as an Aerosmith gig, but there is loud music, screaming from the crowd and at ...

Tags: Marketing and Sponsorship, Tennis

MLB sponsors fear strike

While Major League Baseball and the union are playing a game of brink-manship at the negotiating table, league sponsors, who collectively have hundreds of millions of dollars in play, are starting to get the jitters. MasterCard, which at the All-Star Game last week announced the $100 million ...

Tags: Baseball, Fox, Marketing and Sponsorship, MasterCard International Inc., MLB

NBC re-signs title sponsor

NBC's Celebrity Golf Championship returns to the airwaves this week with title sponsor American Century Investments renewed for another four years and three New York City firefighters joining the field. Wayne Gretzky has playe ...

Tags: American Airlines Inc., American Century Investments Inc., Chrysler Corp., ESPN, Marketing and Sponsorship, NBC, TaylorMade Golf

Texans sign KB Home

The Houston Texans have signed KB Home to be the presenting sponsor of the team's Aug. 20 open house, an event that will feature a Texans evening practice at Reliant Stadium. All of the approximately 60,000 Texans season-ticket holders will be invited to attend for free. As p ...

Tags: Football, Houston Texans, Marketing and Sponsorship

Sponsorship briefs

IronBirds land new sponsor Telecommunications company CloseCall America will become an official sponsor of the Class A Aberdeen (Md.) IronBirds of the New York-Penn League, which began their inaugural season June 18. Financial terms were not disclosed, but IronBirds genera ...

Tags: Amateur Sports, Anheuser-Busch Cos., Baseball, Boxing, Colleges, Compaq Computer Corp., Marketing and Sponsorship

Formula goes to bat for Easton

N o surfing for Formula PR executives this summer: The Southern California firm is busy trying to boost sales for longtime client Easton . Formula brokered a deal between Easton and the Hansen Beverage Co. , which sells sports drinks Energade and Energy. Hansen display cases, ...

Tags: Easton, Los Angeles Dodgers, Marketing and Sponsorship

SBJ/ESPN Sports Poll

F rom June 26 through Aug. 13, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Tour de France. Here are the responses by select demographics . Statistical anomalies due to rounding and nonresponses. Sportspoll.com

Tags: Marketing and Sponsorship, Sports Events

Senior stop keeps FleetBoston

FleetBoston Financial Corp., one of the largest financial holding companies in the United States, signed a five-year extension to its title sponsorship of the Senior PGA Tour's FleetBoston Classic. The extension makes FleetBoston the event's title sponsor through 2008. The comp ...

Tags: Fleet, Golf, Marketing and Sponsorship, NBC

Hardee's inks with Rams

Hardee's has scored a multiyear sponsorship deal with the St. Louis Rams that gives it a partnership with a second major league team in the company's new hometown. Earlier this year, Hardee's, which moved its corporate headquarters to St. Louis from Rocky Mount, N.C., in June ...

Tags: Baseball, Football, Hardees, Marketing and Sponsorship, St. Louis Cardinals, St. Louis Rams

Nike's 'Tag' ad the best going

H undreds — thousands if you count the production people — have touched Nike advertising over the years. Yet the quality of the work and its compelling nature have remained remarkably constant. There is really only one other company that has advertised so well for so ...

Tags: Anheuser-Busch Cos., Marketing and Sponsorship, Wieden Kennedy

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