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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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Campbell's adds NFL stars

W hile Campbell Soup Co. has yet to renew its NFL corporate sponsorship deal, the company seems set on expanding the NFL marketing platform it has built over the past few years for its burgeoning Chunky Soup brand. Joining pitchman Donovan McNabb of the Philadelphi ...

Tags: Aflac, Burns Sports Celebrities Inc., Campbell Soup Co., CBS Broadcasting Inc., Chicago Bears, Clear Channel Communications Inc., John Deere, Marketing and Sponsorship, McDonald's Corp., NBC, New York Giants, New York Mets, New York Yankees, NTRA, Philadelphia Eagles, Pittsburgh Steelers, SFX, St. Louis Rams

AFL/AF2's sponsorship players

The Arena Football League and its affiliated Arena Football 2 began their 2002 seasons recently. The following is a look at the corporate partners of the properties at the start of their seasons. 2002 AFL corporate partners   ...

Tags: AFL, Ford Motor Co., Marketing and Sponsorship, MBNA America Bank

SBJ/ESPN Sports Poll

F rom April 24 through May 21, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 24,000 sports fans about their level of interest in the Kentucky Derby. Here are the responses by select demographics. Sportspoll.com

Tags: ESPN, Horse Racing, Marketing and Sponsorship

Michelin Man meets Ironman

Michelin signed a licensing agreement with Ironman Properties to create a new line of Ironman-branded bike racing tires. Michelin will pay Ironman an undisclosed price for each tire sold over five years. It's the first time the French tiremaker has signed a long-term de ...

Tags: Ironman Properties, Marketing and Sponsorship, Timex

Red7e wins NTRA's ad race

Louisville, Ky.'s Red7e advertising agency has won this year's national television and print creative advertising contracts for the Lexington, Ky.-based National Thoroughbred Racing Association. The NTRA is a cooperative of horse racing interests that promotes member racetracks ...

Tags: Hockey, Marketing and Sponsorship, NTRA

Citrus Bowl changes imminent

The Tennessee-Michigan game in January was the last with “Florida Citrus” in the name. The Florida Citrus Commission's decision not to renew as co-title sponsor of the Capital One Florida Ci ...

Tags: Colleges, Florida Citrus Sports, Marketing and Sponsorship

Sponsorship briefs

 A-B brands sign with D-backs A new multiyear agreement makes Anheuser-Busch's Budweiser and Bud Light sponsors of the Arizona Diamondbacks. The deal features prominent sign space on the left-field wall and behind home plate, in-game television spots on broa ...

Tags: Anheuser-Busch Cos., Arizona Diamondbacks, Kroger, Marketing and Sponsorship, NASCAR, WUSA

Washington baseball groups have similar aim, different PR strateg ...

W hen Major League Baseball Commissioner Bud Selig said in January that Washington was a prime candidate for the relocation of an existing team, it sent the D.C. area into a gleeful tizzy. The statement was a great PR boost for the two leading D.C.-area organizations vying for an ...

Tags: Baltimore Orioles, Baseball, Marketing and Sponsorship, MLB

Boeri's helmet ads stand out

S pecialty magazines fall victim to hosting advertisers who tend to be wildly literal with their messaging. If you've ever opened a golf magazine, pretty much every ad inside looks identical — some golfer or another on some beautiful course or another. The same holds true in ...

Tags: Marketing and Sponsorship

The Wizard pitches new glove

Ozzie Smith wore a Rawlings glove throughout his 19 major league seasons. The company thought highly enough of him to bring a six-fingered model called the Trap-Eze back into production at his request early in his career. And it provided him with a new glove every two months because he insist ...

Tags: Baseball, Marketing and Sponsorship, Rawlings Sporting Goods Co.

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