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Cycling league founders want to bring U.S. back to the velodrome

Published in SportsBusiness Journal on 10 / 20 / 14

Two veterans of the U.S. cycling industry will launch a new professional bicycle racing series in 2015 that attempts to revive the sport of velodrome track cycling in North America. Called the World Cycling League, the venture is the brainchild of David Chauner and John Vande Velde, who both repr...

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Tags: Leagues and Governing Bodies

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Time to invest is now

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Norfolk looks for naming deal

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SBJ/ESPN sports poll

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The book on figure skating

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Tags: Advance Auto Parts, Athletic Marketing Agency, Bijan, BWD Group Ltd., Marketing and Sponsorship, Olympics

NFL ads to hype playoffs

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Gatorade signs Big East deal

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Tags: Marketing and Sponsorship

Inside the deal

THE DEAL: Crown Royal renews its sponsorship of the Team Crown Royal professional bass fishing team. ESTIMATED VALUE: $1 million to $1.2 million annually in promotional and sponsorship value LENG ...

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Sponsorship briefs

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Tags: Beacon Sports Capital Partners LLC, Brown & Root Inc., Hockey, Marketing and Sponsorship

PR people: No attachments

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AFL, AF2, to sign Reebok

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Tags: American Sports Data Inc., Football, Marketing and Sponsorship

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