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Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

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Sponsorship briefs

GMC secures naming rights Local GMC dealers and GMC Corp. agreed to a naming-rights deal with the Gateway Grizzlies that calls for the team's new home in Sauget, Ill., to be called GMC Stadium. The 10-year deal is valued at $1 million. The Grizzlies play in the inde ...

Tags: Anheuser-Busch Cos., CFL, KFC, Marketing and Sponsorship, MillerCoors, MLB

Gatorade commercial a winner

A ny brand that expands as aggressively as Gatorade has into new flavors and products runs the risk of one day waking up to find confused consumers asking, "What does the brand stand for?" You should ask yourself the same question if you ever walk into McDonald's and see ...

Tags: Football, Marketing and Sponsorship

Alan Taylor makes comeback

O nce again, a slew of tennis accounts has Alan Taylor Communications leaping over the net. The New York-based public relations firm courted tennis — and landed accounts such as the original World TeamTennis league, the Volvo Masters and the AT&T ...

Tags: AT&T Corp., ESPN, Gillette, Marketing and Sponsorship, MasterCard International Inc., Nasdaq, NBC, Tennis, Yahoo! Inc.

SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 22,000 U.S. sports fans. Here is a demographic profile of the respondents who identified themselves as boxing fans. The adjacent index information compares that demographic with the compiled profile f ...

Tags: Boxing, ESPN, Marketing and Sponsorship

Sponsorship Briefs

BofA to sponsor PGA event Bank of America Corp. will be the title sponsor of the PGA Tour's stop next year at Colonial Country Club in Fort Worth, Texas. The event will be called the Bank of America Colonial. The sponsorship follows Wachovia Corp.'s recent announcem ...

Tags: AHL, Dallas Cowboys, Ford Motor Co., General Mills, Kmart, Marketing and Sponsorship, NASCAR

Emmitt Smith promo lures sponsors

W ith Emmitt Smith 539 yards from Walter Payton 's mark as the NFL's all-time rushing leader, marketing agency AMG in Irving, Texas, is taking a sponsorship package dubbed Run With History to the market. Included in the package are property rights from the NFL, Players Inc. ...

Tags: Dallas Cowboys, Football, Hershey, IMG, Marketing and Sponsorship, MillerCoors, MLB, NBA, New York Giants, New York Yankees, NFL, PepsiCo, SFX

Bonds to star in MasterCard promo

MLB single-season home run king Barry Bonds has signed with MasterCard as lead spokesman for its MLB Memorable Moments promotion. Sources described it as a low-six-figure deal. This is the third major endorsement of the year for Bonds, after seasons in which he was America's most und ...

Tags: Baseball, Cadillac, Charles Schwab & Co., KFC, Marketing and Sponsorship, MasterCard International Inc., MLB, San Francisco Giants

Dodge presents Gravity Games

D odge has signed on as presenting sponsor for this summer's Gravity Games, a media/sponsorship package that was on the market for about $3 million. The carmaker will get five ad units in each of the seven 90-minute shows that will air on NBC Sundays in October and November, ...

Tags: Action Sports, Anheuser-Busch Cos., CBS Broadcasting Inc., Coors Brewing Co., ESPN, Fox, Lee Co., Marketing and Sponsorship, MasterCard International Inc., MillerCoors, NBC, NFL, Norelco Co., Octagon Group, Pizza Hut, Primedia Inc., SFX

NASCAR needs personalities

A side from skyrocketing rights fees and advertising costs, the biggest threat to NASCAR's meteoric growth is the industry losing touch with driver personalities, which are the glue that sticks fans — and, therefore, sponsors, TV networks and advertisers — to NASCAR. ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Sponsor cops bust up ambushes

A projected global audience exceeding 1 billion is expected to turn its attention to the 2002 World Cup. The 32-team finals open Friday in Seoul. Korea and Japan are sharing host nation duties, and the championship game is scheduled in the Tokyo suburb of Yokohama, Japan, June 30 ...

Tags: Adidas, Anheuser-Busch Cos., FIFA, Marketing and Sponsorship, McDonald's Corp., Soccer

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