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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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10/15/01
Inside the deal

THE DEAL: Gallery Furniture signs as an official sponsor of theHouston Texans. ESTIMATED VALUE: $1.1 million to $1.5 million a year in promotional and sponsorship value LENGTH: Six ...

Tags: Marketing and Sponsorship

10/15/01
Olympic corporate plans still on

N o one connected to corporate hospitality packaging for the 2002 Salt Lake Olympic Winter Games openly predicts a massive bailout on the horizon. Domestic and global companies who would typically schedule wave upon wave of guests during an Olympics ...

Tags: Marketing and Sponsorship

10/15/01
Sponsorship briefs

  Outback back with Tampa bowl Outback Steakhouse Inc. signed a four-year extension as title sponsor of the Outback Bowl college football game played each New Year's Day in Tampa. The Tampa-based restaurant chain will retain naming rights to the game through Jan. 1, 200 ...

Tags: Marketing and Sponsorship

10/08/01
Rival grocers have Kelly in the bag

Former Buffalo Bills quarterback Jim Kelly is throwing marketing touchdowns for rival supermarket chains Tops Markets LLC and Wegmans Food Markets Inc. Kelly, who retired after the 1996 football season, was hired by Amherst, N.Y.-based Tops as a football season spokesman. Ads featuring Kell ...

Tags: Marketing and Sponsorship

10/08/01
SBJ/ESPN Sports Poll

F rom January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's a ...

Tags: Marketing and Sponsorship

10/08/01
Inside the deal

THE DEAL: Audi of America signs as title sponsor of the University of Michigan Football Experience. ESTIMATED VALUE: $40,000-$50,000 LENGTH: One year DEAL MAKERS: ...

Tags: Marketing and Sponsorship

10/08/01
Sponsorship briefs

  Hoosier, Grand-Am re-tie Hoosier Racing Tire and Grand American Road Racing Association struck a deal to keep Hoosier as the official tire manufacturer and sole supplier to the Grand-Am Cup Street Stock Series through the 2004 season. Hoosi ...

Tags: Marketing and Sponsorship

10/08/01
Good, bad news for NFL

F ew sports sponsorships are selling, but the NFL is in a classic good news/bad news situation. The bad news: Ford has drop-kicked its 5-year-old NFL corporate sponsorship, a move that seems particularly odd considering that a guy named William ...

Tags: Marketing and Sponsorship

10/08/01
Celts reach out to Boston fans

T he best game of one-on-one played by the Boston Celtics this year won't be on the basketball court. Rather, it will be played on the streets of Boston suburbs by an unlikely competitor. Chris Wallace, the team's general manager, is making a habit of going ...

Tags: Marketing and Sponsorship

10/08/01
Coke's Ripken ad lacks fizz

I t just doesn't fit. Take one of the most challenging, emotional periods in the history of our country, add one of the most beloved and archetypically American brands, plus a revered sports hero who is playing out the end of his single-team career ...

Tags: Marketing and Sponsorship

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