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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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10/15/01
SBJ/ESPN Sports Poll

F rom January through August, ESPN Sports Poll, a service of TNS Intersearch, surveyed 15,694 U.S. sports fans. More than half of the respondents claimed to follow at least one women's sport. Below are the demographics of those respondents, indexe ...

Tags: Marketing and Sponsorship

10/15/01
Lowe's, NBC square off

The push between rights holders and rights buyers became a shove last week at Lowe's Motor Speedway, and the loser may be the value of naming rights throughout sports. The dispute swirled around NBC/Turner's refusal to mention the speedway by name during its coverage of the Oct. 7 UAW-GM Q ...

Tags: Marketing and Sponsorship

10/15/01
Bears' stadium deal nears

Bankers for the Chicago Bears were set to close at press time on the financing for the team's $600 million overhaul of Soldier Field, a deal that was on shaky ground after the Sept. 11 terrorist attacks. Bankers for the Bears said they expected to complete the team's financing on Oct. 12. ...

Tags: Marketing and Sponsorship

10/15/01
Make yourself invaluable

T he U.S. economy and, by extension, the sports sponsorship and marketing industries were already shrinking before the Sept. 11 terrorist attacks. Many companies had already reduced travel and business-to-business and corporate spending, including s ...

Tags: Marketing and Sponsorship

10/15/01
Mock-ups set for Soldier Field

The Chicago Bears, slated to open their renovated stadium at Soldier Field in 2003, are building a 5,000-square-foot temporary sales center that will include a life-size mock-up of a stadium suites, replicas of seats and a model of the revamped structure. The office will open early next mo ...

Tags: Marketing and Sponsorship

10/15/01
Inside the deal

THE DEAL: Gallery Furniture signs as an official sponsor of theHouston Texans. ESTIMATED VALUE: $1.1 million to $1.5 million a year in promotional and sponsorship value LENGTH: Six ...

Tags: Marketing and Sponsorship

10/15/01
Olympic corporate plans still on

N o one connected to corporate hospitality packaging for the 2002 Salt Lake Olympic Winter Games openly predicts a massive bailout on the horizon. Domestic and global companies who would typically schedule wave upon wave of guests during an Olympics ...

Tags: Marketing and Sponsorship

10/15/01
Sponsorship briefs

  Outback back with Tampa bowl Outback Steakhouse Inc. signed a four-year extension as title sponsor of the Outback Bowl college football game played each New Year's Day in Tampa. The Tampa-based restaurant chain will retain naming rights to the game through Jan. 1, 200 ...

Tags: Marketing and Sponsorship

10/08/01
Rival grocers have Kelly in the bag

Former Buffalo Bills quarterback Jim Kelly is throwing marketing touchdowns for rival supermarket chains Tops Markets LLC and Wegmans Food Markets Inc. Kelly, who retired after the 1996 football season, was hired by Amherst, N.Y.-based Tops as a football season spokesman. Ads featuring Kell ...

Tags: Marketing and Sponsorship

10/08/01
SBJ/ESPN Sports Poll

F rom January through July, ESPN Sports Poll, a service of TNS Intersearch asked sports fans what quick service restaurants they visit most often. At right are the results listed by fans of each sport. To read: 11 percent of NHL fans chose Wendy's a ...

Tags: Marketing and Sponsorship

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