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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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MLB exec motors to NASCAR job

MLB vice president of corporate sales and marketing Justin Johnson is leaving to take a similar job at NASCAR's New York offices, just a few blocks up Park Avenue. After the World Series, Johnson will join NASCAR as managing director of partnership marketing and will direct the 10-plus person ...

Tags: Baseball, Boston Celtics, Marketing and Sponsorship, MLB, Motorsports, NASCAR

MetroStars set up alliance for clients

The New York/New Jersey MetroStars are creating the MetroStars Business Alliance, which will encompass a variety of new and existing MetroStars-themed initiatives designed to give the team's corporate clients opportunities to network with each other. The Major League Soccer team will anno ...

Tags: Marketing and Sponsorship, Soccer

Bulls savvy marketers

T he trouble with having a sports dynasty is that when times are good, beneath the surface everybody knows the good times inevitably have to end. And when they end, as they always do, the challenge becomes how to avoid the punitive spiral of losing: where diminished fan interest t ...

Tags: Basketball, Chicago Bulls, Chicago Cubs, Marketing and Sponsorship

Shared marketing in the cards

Kevin Garnett appears in ads promoting NBA trading cards. The NBA and its trading card licensees for the first time are rolling out a shared national marketing campaign to drive sales, which have slipped in the last five years by ab ...

Tags: Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Minnesota Timberwolves, MTV, NBA, Topps Co.

NHL goes Hollywood in promos

The NHL is using Hollywood and musical artists in a promo campaign that debuts with the opening of the hockey season this week. Jim Belushi (top left) and Larry Joe Campbell inhabit one spot, Shania Twain another. In an effort that expl ...

Tags: ABC, Chicago Blackhawks, ESPN, Hockey, Marketing and Sponsorship, NHL

Protein for team, courtesy of Tyson

Are you ready for some protein? The Cleveland Browns, in a sponsorship that looks to break new ground in finding categories for teams to sell, will this week name Tyson Foods the official protein of the NFL club. The Browns' two stadium concessionaires have already begun using Tyson meat, ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Visa, Gatorade weigh renewals

V isa and Gatorade loom as the NFL's largest corporate sponsorship renewals, each with subplots worthy of soap operas, but price tags that make them prime-time propositions. With local credit-card marketing rights reverting from league exclusivity to team control, Visa must decide ...

Tags: ABC, Adidas, CFL, ESPN, FIFA, Football, Fox, Marketing and Sponsorship, NFL, Quaker Oats, Reebok, Soccer, Visa

Adidas builds attack around T-Mac

With Tracy McGrady firmly established as one of the elite players in the NBA, Adidas is making the launch of its $100 T-Mac-3 shoe later this month the cornerstone of its U.S. brand efforts for the rest of the year. Adidas, better known for soccer an ...

Tags: Adidas, ESPN, Marketing and Sponsorship, MTV, NBA, Orlando Magic, Reebok

Pepsi out as sponsor of U.S. Open Tennis

Pepsi is walking away from its U.S. Open Tennis Championships corporate sponsorship after eight years. Pepsi sports marketing officials informed the U.S. Tennis Association of their non-renewal during a recent meeting. PepsiCo N.A. senior public relations manager Dave DeCecco said, "The Open ...

Tags: Marketing and Sponsorship, PepsiCo

Nike deal was talk of shoes forum

Marketers from two of the sneaker industry's biggest brands shared their views on various aspects of America's $7.8 billion (wholesale) branded athletic footwear market last week in Boston at a National Sports Marketing Network forum. High on the agenda was the impact of Nike's $90 million e ...

Tags: Basketball, Marketing and Sponsorship, Reebok

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