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Sponsors step into the ring for WWE SummerSlam

Published in SportsBusiness Journal on 08 / 14 / 17

Cricket Wireless and KFC are back as co-presenting sponsors of WWE’s SummerSlam, which gets underway Sunday at Brooklyn’s Barclays Center. DiGiorno and 2K also return as sponsors, while esports property Rocket League is a new addition. SummerSlam, the second-largest event staged by WW...

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Tags: Marketing and Sponsorship

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NCAA rolling out 4 new PSA spots

The NCAA was scheduled to air the first of four new public service announcements last weekend on ESPN. The new ads will keep the black-and-white split-screen look of last year’s. The PSAs are part of the NCAA's first branding campaign ...

Tags: Colleges, ESPN, Marketing and Sponsorship, NCAA

Knicks' promos to pump ticket sales

The New York Knicks for the first time are tailoring new sponsorship packages to include promotions outside Madison Square Garden as they look to drive slumping ticket sales. Sanders Prior to this season, Knicks sponsorships included l ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, New York Knicks

Controversy surrounds U.S.

T wo Olympic organizations in the United States face condemnation and penalties stemming from a dispute between the U.S. government and the World Anti-Doping Agency. The showdown places clouds over the U.S. Olympic Committe ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Roddick lands deal with Rolex

A ndy Roddick , the 2003 U.S. Open men's singles champion, has signed a multiyear deal to be an endorser for Rolex . The 21-year-old Roddick joins a list of Rolex athlete endorsers that includes Arnold Palmer and Jack ...

Tags: Baseball, Football, Green Bay Packers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBC, Rolex, SFX

AOL to sponsor IMAX film

AOL for Broadband has signed on as presenting sponsor of the IMAX film "NASCAR3D," scheduled for release March 12, the company will announce today. The documentary, by Warner Bros. Pictures and IMAX Corp. with narration by actor Kiefer Sutherland, takes viewers behind the wheel of a stock ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Pujols enrolls in MuscleTech

St. Louis Cardinals star Albert Pujols has signed his first large endorsement deal, a 15-month agreement with nutritional supplements maker MuscleTech. The deal gives MuscleTech worldwide print and television rights to Pujols, and the company is planning a large print campaign for early next ...

Tags: Baseball, Marketing and Sponsorship, St. Louis Cardinals

Polaroid inks with Rockets

C ameras and film aren't usually thought of as lucrative sponsorship categories, but in the case of the Houston Rockets and Polaroid , that is what has developed. The brand synonymous with instant photography is trying to ...

Tags: Baltimore Ravens, Basketball, Boxing, Chicago Bears, Dallas Cowboys, Football, Golf, Green Bay Packers, Hockey, Houston Rockets, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, Miami Dolphins, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, NFL, Oakland Raiders, Reebok, LA Rams, Unilever, Visa, Washington Capitals, Washington Mystics, Washington Redskins, Washington Wizards

Pfizer’s Olympic marketing plans stalled

D espite an investment of at least $10 million that locks in U.S. Olympic sponsor rights through 2004, pharmaceutical maker Pfizer Inc. apparently is in lame duck mode, with no marketing plans tied to next summer's Athens ...

Tags: Baseball, Basketball, Chevron, Football, IMG, IOC, Marketing and Sponsorship, MLB, NBA, NBC, NFL, Olympics, Pfizer, Texaco, USOC

Home run trio lead marketing deal

After making on-field history last week by winning his third consecutive and sixth overall National League MVP award, Barry Bonds will now attempt to establish off-the-field history with a licensing and marketing program that will package his name and likeness with those of Willie Mays and al ...

Tags: Baseball, Marketing and Sponsorship, MLB

12 teams to cash in on NBA retro nights

The NBA this season is boosting the number of teams participating in "Hardwood Classics" nights from eight to 12, giving more teams than ever the chance to cash in on the hot retro-inspired merchandise sales trend. Jermaine O’Neal models a retro jers ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Golden State Warriors, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Marketing and Sponsorship, NBA, New York Knicks, Orlando Magic, Philadelphia 76ers, Sacramento Kings, San Antonio Spurs, Utah Jazz

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