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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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10/15/01
MLB leads patriotic marketing move

N ot only flags, but all manner of patriotic ephemera is being hawked with the zeal normally reserved for merchandising championship sports teams. Outlets such as gas stations and convenience stores are suddenly into the T-shirt and flag business, m ...

Tags: Marketing and Sponsorship

10/15/01
Anti-drug office uses NFL

When is an NFL sponsorship not a sponsorship? When it's a media buy across almost every NFL asset from the Office of National Drug Control Policy. ONDCP, armed with a $100 million-plus budget to combat drug use, is using the NFL as its primary sports marketing vehicle. Acting for all the wor ...

Tags: Marketing and Sponsorship

10/15/01
SFX signs Russian tennis player

SFX Sports signed promising Russian tennis player Dmitry Tursunov, who is in the process of applying for American citizenship. SFX said it provided no marketing guarantees to sign the 19-year-old. Tursunov moved to California from Russia when he was 14, and over the last several years has ...

Tags: Marketing and Sponsorship

10/15/01
OSU offers program for athletic staff

Ohio State University's Fisher College of Business will offer a course on the business of sports aimed at high-school and university athletic department administrators and staff. Participants in the Sports Leadership Program will receive training in human-resource ma ...

Tags: Marketing and Sponsorship

10/15/01
MJ ad deals a tough sell

Television networks are hitting the streets with pricier advertising packages for games in which    Michael Jordan will appear, and largely facing the same cold shoulder for those deals as they are for most of the other inventory they're trying to sell. Turner Sports is guar ...

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10/15/01
SBJ/ESPN Sports Poll

F rom January through August, ESPN Sports Poll, a service of TNS Intersearch, surveyed 15,694 U.S. sports fans. More than half of the respondents claimed to follow at least one women's sport. Below are the demographics of those respondents, indexe ...

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10/15/01
Lowe's, NBC square off

The push between rights holders and rights buyers became a shove last week at Lowe's Motor Speedway, and the loser may be the value of naming rights throughout sports. The dispute swirled around NBC/Turner's refusal to mention the speedway by name during its coverage of the Oct. 7 UAW-GM Q ...

Tags: Marketing and Sponsorship

10/15/01
Bears' stadium deal nears

Bankers for the Chicago Bears were set to close at press time on the financing for the team's $600 million overhaul of Soldier Field, a deal that was on shaky ground after the Sept. 11 terrorist attacks. Bankers for the Bears said they expected to complete the team's financing on Oct. 12. ...

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10/15/01
Make yourself invaluable

T he U.S. economy and, by extension, the sports sponsorship and marketing industries were already shrinking before the Sept. 11 terrorist attacks. Many companies had already reduced travel and business-to-business and corporate spending, including s ...

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10/15/01
Mock-ups set for Soldier Field

The Chicago Bears, slated to open their renovated stadium at Soldier Field in 2003, are building a 5,000-square-foot temporary sales center that will include a life-size mock-up of a stadium suites, replicas of seats and a model of the revamped structure. The office will open early next mo ...

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