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IndyCar seeks $10M-15M yearly from next title sponsor

Published in SportsBusiness Journal on 01 / 15 / 18

IndyCar is asking for a rights fee of $10 million to $15 million annually from potential title sponsors, according to sources, an increase from what IndyCar reportedly receives from lame-duck partner Verizon. Sources said IndyCar is seeking that range in rights fees, and hopes to secure a commens...

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Tags: Marketing and Sponsorship

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CBS came in just under ad goal

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Super Bowl XXXVIII: Ad rundown

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Tags: Bayer, Daimler AG, Football, Frito-Lay, Gillette, Marketing and Sponsorship, NFL, PepsiCo, Staples, Universal MCA Studios

Campbell's renews with NFL

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Buick’s tourneys get the royal touch

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Tags: Buick, Golf, Marketing and Sponsorship

AFL,Gatorade expect to renew deal

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Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, NFL

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