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Earnhardt open to career in broadcasting

Published in SportsBusiness Journal on 11 / 28 / 16

NASCAR broadcasters: Start your talent wish lists. After multiple guest stints in the booth this year, Dale Earnhardt Jr. says he’s open to a career in broadcasting after he hangs up his helmet. Dale Earnhardt Jr. (second...

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ATP event lands AeroMexico

AeroMexico has become the official airline partner of the 2003 Tennis Masters Cup, the ATP's season-ending tournament. The airline, Mexico's largest carrier, struck the sponsorship deal with Houston's Westside Tennis Club, which will be home to the 2003 and 2004 editions of the Tennis Mast ...

Tags: ATP, Head USA, Marketing and Sponsorship, Mercedes Benz

Neohatch, Northeastern team up

S ports branding and marketing firm Neohatch is introducing a program with Northeastern University in which the Boston-based firm will act as the exclusive on-site event merchandising partner for the school's athletic department and will operate a merchandise Web site, as well. ...

Tags: Colleges, Marketing and Sponsorship, Toronto Blue Jays

Reebok, Adidas join hunt for Yao

Reebok and Adidas have joined Nike in the first stages of what may become a bidding war for Houston Rockets star Yao Ming's shoe deal, sources said. All three shoe companies have made presentations to Yao's representatives in the last few weeks and are expected to submit detailed f ...

Tags: Adidas, Basketball, Houston Rockets, Marketing and Sponsorship, Reebok, Wells Fargo

Online rewards club helps teams

G eorge Mason University assistant athletic director Andy Ruge can submit questions to 90 percent of the school's men's and women's basketball season-ticket holders from his personal computer simply by pushing a few buttons. The school's fans are enticed to answer these questions, which r ...

Tags: Colleges, Marketing and Sponsorship

Pilot Pen seeks second naming deal

Pilot Pen Corp. of America, title sponsor of this week's WTA Tour event in New Haven, Conn., is looking for another sports property on which it can put its name. "Our eyes are always open to ideas; we're always open to discussion, looking for the right vehicle," said Ron Shaw, president an ...

Tags: ATP, Marketing and Sponsorship, Pilot Pen Corp., WTA

Fox switches ad focus to game

F ox Sports is rethinking its football advertising strategy for 2003. Recognizing that its NFL pregame show has won the ratings battle consistently for the last several years, Fox is moving away from emphasizing the pregame show in its advertising efforts, and is focusing on efforts to ...

Tags: Dallas Cowboys, Football, Fox, Marketing and Sponsorship, NBA, NFL, San Francisco 49ers, Tampa Bay Buccaneers

Arlington Park adds 4 sponsors

Arlington Park has signed four corporate sponsorship deals in the last few months, including multiyear pacts with Pepsi and LaSalle Bank each valued well into the six figures, said Carl Schloessman, vice president of marketing and sales for the Chicago area racetrack. Overall, the racetra ...

Tags: Horse Racing, Marketing and Sponsorship, PepsiCo

RadioShack ads offer Long view

From its inception, RadioShack's 4-year-old TV campaign with Howie Long was benchmarked against the best. Teri Hatcher, Howie Long portray a couple on RadioShack ads and have made about 70 commercials together. Even before pairi ...

Tags: Football, Fox, Marketing and Sponsorship, NFL, Oakland Raiders, RadioShack

NASCAR titans in race for new sponsors

The president of NASCAR's largest race team operation compares the annual Winston Cup sponsor shakeout — commonly known in the sport as the "silly season" — to the drafts conducted in the other major pro sports. "Just like the greatest number of NFL teams are interested in the b ...

Tags: Chrysler, Ford, Marketing and Sponsorship, Motorsports, NASCAR, NFL

UAB selling title rights to games

The University of Alabama-Birmingham's athletic department is expecting to increase its corporate sponsor revenue by about $100,000 this year by selling title sponsorship rights to each of its five home football games and to its men's basketball games. Game title sponsorships for football ...

Tags: Colleges, Marketing and Sponsorship

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