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Patching things up: More NBA teams sign jersey sponsors

Published in SportsBusiness Journal on 02 / 27 / 17

Various team sponsorship executives huddled in New Orleans comparing notes on their efforts to sell jersey patch deals in time for the 2017-18 season. With the Jazz, Celtics, Sixers, Kings and Nets signing deals, other teams are expected to follow suit soon. Come April, it will be a year since...

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Tags: Marketing and Sponsorship

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