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A touch of 007 at the races: Breeders’ Cup signs luxury automaker Aston Martin as sponsor

Published in SportsBusiness Journal on 10 / 17 / 16

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g...

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