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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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Tags: Media

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12/10/01
Inside the deal

THE DEAL: Supercuts signs as title sponsor of the AMA Superbike Challenge race at Sears Point Raceway. ESTIMATED VALUE: Cash value of $200,000-$225,000 over three years; promotional value of $300,000-$325,000 ...

Tags: Marketing and Sponsorship

12/10/01
WTA Tour top sponsor out?

T he WTA is losing its second-biggest sponsor after title holder Sanex . Wick Simmons , Nasdaq chief executive officer, told the women's tennis circuit last week that the exchange will not renew its presenting sponsorship, which expires at th ...

Tags: Marketing and Sponsorship

12/10/01
Olympic ads pitch young adults

O n its way to Salt Lake City, NBC is unleashing a barrage of advertising, representing on the order of $75 million in airtime. It is using a healthy mix of traditional on-air promotional approaches with some innovative new tactics that speak to a ...

Tags: Marketing and Sponsorship

12/10/01
Price tag for year of advertising on jockeys starts at $1M

Recent state regulatory approval gave jockeys at California horse racing tracks permission to join their NASCAR brethren as human billboards. But if you want to buy a package from Jockeys Management Group, the new marketing consortium representing more than 80 percent of California's top ri ...

Tags: Marketing and Sponsorship

12/10/01
SBJ/ESPN Sports Poll

F rom January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: ...

Tags: Marketing and Sponsorship

12/10/01
UPS, Jarrett campaign ready

UPS said it will expand its popular campaign in which Dale Jarrett repeatedly refuses to drive the company's "big brown truck" during a NASCAR race. While many companies are cutting back on advertising, the company expects to run television commercials next year during each of the 36 N ...

Tags: Marketing and Sponsorship

12/10/01
Dolphins, Tyco reach deal

The Miami Dolphins have signed Tyco International to be a new team sponsor, sources familiar with the deal said. Under terms of the multiyear agreement, which kicks off this season, Tyco also becomes a sponsor of Pro Player Stadium, home to the Dolphins. ...

Tags: Marketing and Sponsorship

12/10/01
MLS losing top sponsor

Major League Soccer is losing a top sponsor, New York Life Insurance, amid a tough market for company renewals. The battered insurance firm, which is facing between $50 million and $75 million in claim payments from the Sept. 11 terrorist attacks, won't exercise a two-year option with the ...

Tags: Marketing and Sponsorship

12/03/01
Titleist lets it fly with campaign

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Tags: Golf, Marketing and Sponsorship, Precept Golf

12/03/01
Puma gets message out

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Tags: Marketing and Sponsorship, Puma AG

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