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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Tags: Marketing and Sponsorship

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Sponsors keep eye on Sosa

Some of the companies Sammy Sosa endorses say they'll wait to see the consequences of the discovery last Tuesday that he was using a corked bat in a game against the Tampa Bay Devil Rays. Will broken bat saw off Sosa’s sponsor appeal? ...

Tags: Baseball, Chicago Cubs, Easton, ESPN, Marketing and Sponsorship, PepsiCo

Retirees outrate LeBron, Yao

T he latest Sports QScore rankings are in, and while Michael Jordan and Tiger Woods once again top the list that rates athletes' fame quotients, there are some surprises. Much in the news and perhaps already overhyped, LeBron James came in last among basketball players r ...

Tags: Marketing and Sponsorship, MLB, NBA, New York Giants, New York Jets, NFL, Oakland Raiders, PepsiCo

Sponsorship briefs

Race uses diamond promo Husar's House of Fine Diamonds sponsored a promotion with the CART Champ Car Milwaukee Mile Centennial 250 in which one racing fan will win a $14,000 diamond. Husar's was to hand out cubic zirconium rings to the first 10,000 fans attending Pole Night last Frid ...

Tags: Marketing and Sponsorship, Motorsports

Eagles sign Miller Lite

The Philadelphia Eagles signed Miller Lite as a founding sponsor of the club's new stadium, bringing the total number of such deals to 11, the number the team had publicly said it would try to reach. Founding partners of the new Lincoln Financial Field pay between $1 million and $1.5 milli ...

Tags: Football, Marketing and Sponsorship, MillerCoors, NFL, Philadelphia Eagles

Eyes will be on IOC court case

A s if the past five years have not provided ample scandalous Olympic plotlines, more revelations of imprudence are certain when the government's revived case against Salt Lake City campaigners goes to trial Oct. 28. At stake is whether questionable judgment was criminal activity. ...

Tags: IOC, Marketing and Sponsorship, Olympics

Artisan links up with NHRA

A rtisan Home Entertainment has made a high-six-figure commitment to be the primary sponsor of Worsham Racing's new NHRA Powerade Series Funny Car entry, driven by legend Arnie Karp, who is returning to drag racing after several years. It's Artisan's first racing sponsorship, and it ...

Tags: AVP, Baseball, ESPN, Fox, Marketing and Sponsorship, Motorsports, Nautica, NHRA, San Francisco Giants

CSS Stellar pushes IRL driver

T he Andretti Green Racing team has veteran drivers with established names, although none as well-known as Michael Andretti. Also on the team is Dan Wheldon, a 24-year-old Indy Racing League rookie driver. Andretti Green Racing expects Wheldon to take over for Andretti, who decided t ...

Tags: ESPN, IndyCar, Marketing and Sponsorship, Motorsports

A-B, Toyota sign on with Padres

The San Diego Padres have signed two more "founding partners" for Petco Field, which will open next season. Anheuser-Busch and Toyota have signed five-year and three-year deals respectively, each with a two-year option held by the partner. The Padres would not comment on the sponsorship fees ...

Tags: Baseball, Cox Communications, Marketing and Sponsorship, San Diego Padres

Miller criticized for new ad

W hen Miller Genuine Draft was launched in 1986, it set Budweiser back on its heels, with advertising that combined great, sexy social connections (the "as real as it gets" and "tap into the cold" campaigns) and scathing product quality ads showing a brown bottle (widely understood to b ...

Tags: Marketing and Sponsorship, MillerCoors

World TeamTennis inks ADT

ADT Security Services Inc. has signed to be the presenting sponsor of World TeamTennis. Kloss WTT commissioner and CEO Ilana Kloss said the sponsorship agreement, expected to be announced this week, is a two-year deal that runs throug ...

Tags: Marketing and Sponsorship

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