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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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USOC wins $12M in donations

N early six months after Salt Lake City's Olympic Winter Games concluded, 17 days of gold-medal achievements by American athletes continue to reap dividends for the U.S. Olympic Committee. A program of Olympic "experiences" during the Games for prospective donors of high net w ...

Tags: Hershey, Marketing and Sponsorship, Octagon Group, Olympics, USOC

Gritty ads pack punch for Bears

A s venerable Soldier Field undergoes a major renovation, the 2002-03 season represents the first time the Chicago Bears will not play a single home game in the city of Chicago. The Bears will play this season's home games at the University of Illinois' house of football, Memorial ...

Tags: Chicago Bears, Chicago Bulls, Cleveland Browns, Football, Marketing and Sponsorship, San Francisco 49ers, Tampa Bay Buccaneers

Corporate crowd at Athens down

W ith the U.S. economy proving unpredictable at best, the sports hospitality industry is bracing for a 15 percent to 20 percent reduction in corporate attendance during the 2004 Athens Summer Olympics, which open two years from Tuesday. Budget cuts are only part of the reason for ...

Tags: Marketing and Sponsorship, Olympics

U.S. figure skating lines up sponsor

While the International Olympic Committee and figure skating's world federation pursue allegations that Salt Lake Olympic results in February were compromised by criminal influences, the U.S. Figure Skating Association is about to introduce a new sponsor with old ties to Olympic sports. A ...

Tags: ABC, Hershey, Marketing and Sponsorship

Eagles squad lace up lingerie

Swimsuit calendars? Been done. It's time to don the lingerie. The Philadelphia Eagles cheerleaders lingerie calendar sells for $12.99. Lingerie calendars featuring the Philadelphia Eagles cheerleaders went on sale last week. For $12.99 you can get ...

Tags: Football, Marketing and Sponsorship, Philadelphia Eagles

Foot Locker rolls out exclusive shoes

W ith back-to-school shopping in full swing, Foot Locker , easily the nation's biggest sports specialty retailer with a combined 2,400 domestic Foot Locker, Lady Foot Locker and Kids Foot Locker stores, is casting a big shadow with an increasing number of exclusive shoes from th ...

Tags: Adidas, Foot Locker, Marketing and Sponsorship, New York Mets, NFL, Reebok, Toyota Motor Corp., Wieden Kennedy

Sponsorship briefs

Shell's name on Denver race Shell Oil Co. will be the title sponsor for CART's Grand Prix of Denver auto race, scheduled to take place Aug. 30 through Sept. 1. The race will be called the Shell Grand Prix of Denver. Financial terms and sponsorship length were not disclosed ...

Tags: Basketball, Championship Auto Racing Teams Inc., Dallas Cowboys, FedEx Corp., Football, Green Bay Packers, Hyatt Hotels, JC Penney, Marketing and Sponsorship, Motorsports, NBA, NFL, PepsiCo, Quaker Oats, Shell Oil, WNBA

Leadership shakeup at USOC

T he winds of U.S. Olympic politics are strangely calm in the aftermath of a leadership shakeup caused by a sudden resignation. Is a storm quietly brewing, or has a new era dawned? On the heels of a wildly successful Salt Lake City Winter Games for the U.S. team, the massive U ...

Tags: IMG, IOC, Marketing and Sponsorship, Olympics

Reebok no victim of Iverson

T he good news about linking one's brand to a sports personality is that if the job's done well, the personality's persona will enhance consumer loyalty and sales. As more customers are drawn to that person, the linked brands benefit. For example, Buick and Nike have demonstrated ...

Tags: Basketball, Buick, Marketing and Sponsorship, NBA, Philadelphia 76ers, Reebok

Sponsorship briefs

Firm picked for All-Star duty The NHL named Sports & Sponsorships in Miami Beach as its exclusive marketing representative for its All-Star Weekend. Sports & Sponsorships President Scott Becher will oversee sales of sponsorship programs in categories not yet ...

Tags: Marketing and Sponsorship, NASCAR, NCAA, NHL

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