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Experts: Kaepernick has tough task in proving collusion

Published in SportsBusiness Journal on 11 / 13 / 17

S wimming daily in the marketing morass, we’re unfortunately inured to people talking at length about subjects in which their knowledge deficit is somewhere between pronounced and ignorant. The curious case of Colin Kaepernick i...

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Tags: Marketing and Sponsorship

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Burn to sell for new neighbor

The MLS Dallas Burn and the North Texas State Soccer Association (NTSSA) have signed a 15-year marketing deal that guarantees the soccer association a seven-figure payout over the deal's term. The Burn is now the exclusive marketing agent and will negotiate sponsorships and other relationship ...

Tags: Chicago Fire, FC Dallas, Los Angeles Galaxy, Marketing and Sponsorship, Soccer

$50M behind Adidas' Ali campaign

Adidas has launched what it is calling its biggest ad campaign ever, a $50 million global effort featuring Muhammad Ali, and a new tag line, "Impossible Is Nothing." The $7.8 billion sports apparel and hard-goods company begins the campaign in the United States with three ads. Two feature ...

Tags: Adidas, Boxing, Marketing and Sponsorship

Super Bowl XXXVIII: Ad rundown

The following presents a rundown of the companies or brands that were advertised during Super Bowl XXXVIII. The Feb. 1 game aired on CBS. The feed monitored was from WBTV in Charlotte. Ads with strictly Charlotte-area affiliations have been excluded. The listing also does not i ...

Tags: Bayer, Daimler AG, Football, Frito-Lay, Gillette, Marketing and Sponsorship, NFL, PepsiCo, Staples, Universal MCA Studios

Campbell's renews with NFL

W hile a championship was won and perhaps some reputations were lost during Super Bowl week here in Houston, the NFL continues to perform well in corporate sponsorships, even under the current dictum that each renewal needs to be ...

Tags: Basketball, Campbell Soup, Canon, Football, Ford, Hockey, IMG, Kraft Foods, Kraft Sports Group, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Staples

Buick’s tourneys get the royal touch

With the addition of the Hartford PGA Tour event to its title sponsorship portfolio this year, Buick has the golf tour's equivalent of a straight flush: the Buick Invitational this week, the Classic in June, the Open in July and the Championship in August. So the strategy this year is to make ...

Tags: Buick, Golf, Marketing and Sponsorship

AFL,Gatorade expect to renew deal

The Arena Football League and Gatorade expect to renew their partnership for the 2004 season, league and company officials said last week. Should a deal be reached, it would give the league its full slate of sponsors from last year. That success has quieted talk among AFL executives who at o ...

Tags: Football, Marketing and Sponsorship, NBC, Quaker Oats

Cards’ ad blitz hits the market

The Arizona Cardinals launched their earliest ever advertising campaign, centered on their new coach, Dennis Green, AP Offensive Rookie of the Year Anquan Boldin and the team's new stadium, to open in 2006. Cardinals’ pitch for season tickets: New he ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship

Teams aren’t top reason to watch SB

The two biggest reasons Americans watch the Super Bowl are because a friend is throwing a party, and to see the competition among national advertisers in the year's top-rated TV show. That's the conclusion of an online survey to determine drivers of Super Bowl XXXVIII viewing. The survey w ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, NFL

L.A. proves to be Land of Activation

J ust as the NHL's all-star affair is reaching record numbers, since it's being played deep in heart of hockey country (Minnesota) this year, so is the NBA's All-Star Game; its Los Angeles location is attracting unprecedented ...

Tags: Adidas, Baseball, Basketball, Colleges, Continental Airlines, Foot Locker, Football, Hockey, Major League Lacrosse, Marketing and Sponsorship, MLB, NBA, NCAA, NFL, NHL, Novartis Pharmaceutical, Quaker Oats, RadioShack

Palmer name drives Ketel One ads

Ketel One Vodka has signed a three-year endorsement deal with Arnold Palmer, the first time the brand has had an endorser, from sports or otherwise, in more than a decade of U.S. sales. Simple text, plain background are par for the course in Ketel On ...

Tags: Golf, Marketing and Sponsorship

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