Featured Story

Teams pour more money, tech into preview centers

Published in SportsBusiness Journal on 03 / 23 / 15

The explosion in sports facility development over the past 18 months has resulted in a key secondary trend — the high-tech, multimillion-dollar preview centers that teams build to market their new venues. The centers, the traditional sales space used to showcase premium seats for stadiums a...

Read More

Tags: Facilities

More Stories

Sponsorship briefs

WNBA renews with 2 partners The WNBA, which started its season Saturday, renewed a multiyear marketing agreement with Lady Foot Locker and a licensing agreement with Spalding Sports Worldwide. Lady Foot Locker will receive in-game advertising and on-court signs during nati ...

Tags: Foot Locker, Marketing and Sponsorship, Spalding, WNBA

NBC busy pitching AFL

T he Arena Football League's first season with "lifetime" broadcasting partner NBC doesn't begin until next February, but NBC and league officials have been busy. While the no-rights-fee deal, under which NBC will broadcast a total of 71 regular-season and playoff games next s ...

Tags: ABC, AFL, Anheuser-Busch Cos., Fox, Marketing and Sponsorship, MLB, NBC, NFL, Reebok, Wendy's International Inc.

SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, asked more than 4,000 avid sports fans who made their cellular phone. Here are the results of the yearlong poll. To read: 20.8 percent of avid NFL fans use a Motorola phone. Motorola has been the official wireless telecommun ...

Tags: AT&T Corp., Ericsson Inc., ESPN, Marketing and Sponsorship, Mitsubishi, NFL, Qualcomm, Samsung, Sprint Corp.

Sponsorship briefs

French Open signs FedEx FedEx Corp. subsidiary FedEx Express will become an official sponsor of tennis Grand Slam event the French Open. The five-year agreement with the French Tennis Federation, for which financial details were not released, entitles FedEx E ...

Tags: Championship Auto Racing Teams Inc., Coors Brewing Co., EA Sports Edge, FedEx Corp., Kemper Insurance Cos., Marketing and Sponsorship, St. Louis Rams

Wild Things billboards winners

A transplanted Frontier League baseball team needs publicity to captivate its new town. Enter Blattner Brunner . The Pittsburgh ad firm launched a billboard campaign this month touting the Washington (Pa.) Wild Things, which moved from Canton, Ohio, after last season. True t ...

Tags: Blattner-Brunner Inc., Easton, Marketing and Sponsorship, MLB, Prince

Spider-Man wears Reeboks

A two-story billboard in Times Square shows America's new hero, Spider-Man, endorsing Reebok. There are boards up in Los Angeles and Tokyo, too. Spider-Man looks like Reebok's best entertainment tie-in since it bought into "Survivor" before that show spawned the genre of reality television. ...

Tags: Kellogg, Marketing and Sponsorship, Reebok

SBJ/ESPN Sports Poll

F rom May 15 through June 11, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Indianapolis 500. Here are the responses by select demographics. Statistical anomalies are due to rounding and nonresponses. Sport ...

Tags: ESPN, Indianapolis Motor Speedway Corp., Marketing and Sponsorship, Motorsports

MLB will waive flag for promo

G iven baseball's legendary, if not necessarily accurate, status as the national pastime, it's probably appropriate that Major League Baseball was the first big sports property to exploit commercially the country's newfound fascination with all things red, white and blue post-9/11 ...

Tags: Adidas, Arizona Diamondbacks, Baseball, ESPN, FIFA, Foot Locker, Marketing and Sponsorship, Mattel, MBNA America Bank, MLB, New Era, New York Mets, New York Yankees, Soccer, Yahoo! Inc., YankeeNets

WNBA will market stars

C reating a popular, profitable WNBA is no layup. Some insider expectations when the league was born in 1996-97 held that NBA fans would quickly take to the game. Early on, however, a quick exchange from HBO's "The Larry Sanders Show" — perhaps the funniest TV series ever ...

Tags: ABC, Basketball, HBO Sports, Marketing and Sponsorship, NBA, NCAA, WNBA

Cup travel business hurting

T he president of Miami-based Soccer Vacations says aftershocks of Sept. 11 terrorism continue to be felt in the sports travel industry on the eve of World Cup 2002. Antonio Paz , who founded his agency in 1986, estimates bookings for World Cup packages among U.S. f ...

Tags: Marketing and Sponsorship, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug