Featured Story

Orlando City SC out to defy expectations

Published in SportsBusiness Journal on 03 / 02 / 15

Inside the Orlando City SC offices, where painted murals adorn many of the walls, one phrase stands out among the rest: Defy expectations. It’s a motto that Orlando City SC founder and President Phil Rawlins has worked to ingrain in the team since he bought the city’s rights to a USL ...

Read More

Tags: In-Depth, Leagues and Governing Bodies

More Stories

Michelin Man meets Ironman

Michelin signed a licensing agreement with Ironman Properties to create a new line of Ironman-branded bike racing tires. Michelin will pay Ironman an undisclosed price for each tire sold over five years. It's the first time the French tiremaker has signed a long-term de ...

Tags: Ironman Properties, Marketing and Sponsorship, Timex

Red7e wins NTRA's ad race

Louisville, Ky.'s Red7e advertising agency has won this year's national television and print creative advertising contracts for the Lexington, Ky.-based National Thoroughbred Racing Association. The NTRA is a cooperative of horse racing interests that promotes member racetracks ...

Tags: Hockey, Marketing and Sponsorship, NTRA

Citrus Bowl changes imminent

The Tennessee-Michigan game in January was the last with “Florida Citrus” in the name. The Florida Citrus Commission's decision not to renew as co-title sponsor of the Capital One Florida Ci ...

Tags: Colleges, Florida Citrus Sports, Marketing and Sponsorship

Sponsorship briefs

 A-B brands sign with D-backs A new multiyear agreement makes Anheuser-Busch's Budweiser and Bud Light sponsors of the Arizona Diamondbacks. The deal features prominent sign space on the left-field wall and behind home plate, in-game television spots on broa ...

Tags: Anheuser-Busch Cos., Arizona Diamondbacks, Kroger, Marketing and Sponsorship, NASCAR, WUSA

Washington baseball groups have similar aim, different PR strateg ...

W hen Major League Baseball Commissioner Bud Selig said in January that Washington was a prime candidate for the relocation of an existing team, it sent the D.C. area into a gleeful tizzy. The statement was a great PR boost for the two leading D.C.-area organizations vying for an ...

Tags: Baltimore Orioles, Baseball, Marketing and Sponsorship, MLB

Boeri's helmet ads stand out

S pecialty magazines fall victim to hosting advertisers who tend to be wildly literal with their messaging. If you've ever opened a golf magazine, pretty much every ad inside looks identical — some golfer or another on some beautiful course or another. The same holds true in ...

Tags: Marketing and Sponsorship

The Wizard pitches new glove

Ozzie Smith wore a Rawlings glove throughout his 19 major league seasons. The company thought highly enough of him to bring a six-fingered model called the Trap-Eze back into production at his request early in his career. And it provided him with a new glove every two months because he insist ...

Tags: Baseball, Marketing and Sponsorship, Rawlings Sporting Goods Co.

Bad timing for Blatter, FIFA

Y ou are FIFA's Joseph "Sepp" Blatter , head of the world governing body of soccer, arguably the most passionately followed sport on earth. So what do you do less than six weeks from the start of your global world championship? Apparently, you divert attention from the building d ...

Tags: FIFA, Marketing and Sponsorship, PepsiCo, Soccer

Sponsorship briefs

Search starts for Genuity sub The South Florida Golf Foundation, which organizes and oversees The Genuity Championship event on the PGA Tour, has initiated a search for a new title sponsor to replace Genuity Inc. Genuity had been the title sponsor since 2001. Television ratings for ...

Tags: Cadillac, Marketing and Sponsorship, NASCAR

SBJ/ESPN Sports Poll

E ach year, from two weeks immediately preceding the NHL playoffs through two weeks after they conclude (approximately eight weeks), ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the games. Here are the results of the 2001 poll , reported ...

Tags: ESPN, Marketing and Sponsorship, NHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug