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Blue Diamond Growers goes nuts for swimming

Published in SportsBusiness Journal on 11 / 30 / 15

Blue Diamond Growers has signed a one-year deal to be the official snack nuts of USA Swimming during the 2016 Olympic year. No financial terms were disclosed, but prior deals with major Olympic sports governing bodies have been valued in the mid-six figures annually. ...

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Tags: Marketing and Sponsorship, Olympics

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Relay races to keep up

R elay Sports Marketing recently picked up Coca-Cola as a client and will be handling a Hispanic-oriented initiative for Coke. The deal helps to round out a whirlwind year for the agency, which had 13 employees on Jan. 1 but now numbers 55, with the addition of J.C. Dolan & As ...

Tags: Baseball, Basketball, First USA, Golf, Hockey, IMG, Marketing and Sponsorship, MBNA America Bank, Minnesota Twins, MLS, NBA, NHL, Publicis, Soccer

Sponsorship briefs

Allstate commits to Newell Allstate Insurance Co. is the new presenting sponsor of the 6-year-old Pete Newell Challenge college basketball doubleheader in a one-year deal. Allstate will invest about $75,000 in the event, which this year features California vs. Kansas and Stanford vs. ...

Tags: AFL, Allstate, Colleges, Hockey, Marketing and Sponsorship, PepsiCo, San Jose Sharks

Alan Taylor’s campaign for GNC

S uccessfully handling the PR for nutritional supplements can be a feat of strength. When many consumers hear the words "nutritional supplements" or "sports supplements," they think steroids. It is that skewed image and the negative press surrounding supplements that Alan Taylor Comm ...

Tags: Arizona Diamondbacks, Baseball, Fox, Marketing and Sponsorship

SBJ/ESPN Sports Poll

F rom October 2001 through September 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 22,000 U.S. sports fans. The following chart cross-compares avid fan percentages for 12 sports tracked, showing the percentage of avid fans of one specific sport (top row) that ...

Tags: Baseball, Basketball, Boxing, Colleges, Football, Golf, Hockey, Marketing and Sponsorship, MLB, MLS, Motorsports, NBA, NFL, NHL, Soccer, Tennis

Marketer goes full circle

F oot, Cone & Belding 's in-house sports marketing agency is rebranding itself. The "new" agency will henceforth be known as 361 Degree Sports + Event Marketing . A Chicago office will be added to the offices in San Francisco, where the group has its headquarters, and New York ...

Tags: Arizona Diamondbacks, AT&T Corp., Basketball, Football, Foote, Cone & Belding, Golf, Marketing and Sponsorship, NBA, NFL, Palm Inc., PowerBar Inc., St. Louis Rams, Washington Redskins, Westwood One

Maui tourney extends ESPN deal

T he EA Sports Maui Classic, set to tip off today, will announce it has extended its telecast relationship with ESPN and ESPN2 for 10 years effective with this tournament. The mid-six-figure annual rights fee is nearly a 100 percent increase over the previous, five-year de ...

Tags: Adidas, ATP, Basketball, Chicago Cubs, Chicago White Sox, Colleges, EA Sports Edge, ESPN, Golf, Marketing and Sponsorship, MLB, National Car Rental, PepsiCo, Yahoo! Inc.

MLB will support women's softball

Professional women's softball got a boost last week when Major League Baseball announced an agreement to be the official development partner of National Pro Fastpitch, a women's pro softball league. Under the partnership, Major League Baseball and its clubs will promote the women's fast- ...

Tags: Baseball, Marketing and Sponsorship, MLB

Bears look to fill hall of sponsors

The Chicago Bears are looking to secure as many as 10 "Hall of Fame" marketing partners for the team's new Soldier Field, set to open in September 2003. At the core of the multiyear packages are exclusive sponsorship tie-ins to specific areas of the stadium. The "foremost" Hall of Fame ...

Tags: Chicago Bears, Football, Marketing and Sponsorship, MillerCoors

Sponsorship briefs

Years added to 3 contracts ISP Sports extended its exclusive multimedia marketing contracts with athletic departments at Wake Forest and Virginia Tech. Wake Forest's existing deal with ISP was set to expire in spring 2004 but will now go through 2009. The Virginia Tech deal, ...

Tags: Fox, Marketing and Sponsorship, NFL, Sanex, Walt Disney Co., WTA

Schering-Plough out as MLB sponsor

S chering-Ploug h is out as an MLB sponsor after three years, during which it tied baseball's verdant fields to its Claritin, and later Clarinex, allergy relief medications. Sources said the switch was part of a client move away from sports. In its three years, Schering-Plough ...

Tags: Baseball, Basketball, Marketing and Sponsorship, McDonald's Corp., MLB, NASCAR, NBA, New York Knicks, PepsiCo, Sacramento Kings, Schering-Plough Corp., Soccer, WTA

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