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Toyota, Long Beach keep rolling

Published in SportsBusiness Journal on 08 / 24 / 15

Toyota’s impending move of its U.S. headquarters from California to Texas won’t affect its long-running title sponsorship deal with the Grand Prix of Long Beach, as the two groups recently reached a multiyear extension. The deal, set to be announced this week, extends a title sponsors...

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Tags: Marketing and Sponsorship

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