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DraftKings looking to leverage NASCAR deal

Published in SportsBusiness Journal on 05 / 18 / 15

NASCAR was always a key wish-list item for daily fantasy operator Draft-Kings, even when the company essentially was an unknown startup in 2012 and early 2013. “Right from our very beginning, NASCAR was always a key priority,” said Jason Robins, DraftKings co-founder and chief executi...

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Tags: Marketing and Sponsorship

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NBC re-signs title sponsor

NBC's Celebrity Golf Championship returns to the airwaves this week with title sponsor American Century Investments renewed for another four years and three New York City firefighters joining the field. Wayne Gretzky has playe ...

Tags: American Airlines Inc., American Century Investments Inc., Chrysler Corp., ESPN, Marketing and Sponsorship, NBC, TaylorMade Golf

Texans sign KB Home

The Houston Texans have signed KB Home to be the presenting sponsor of the team's Aug. 20 open house, an event that will feature a Texans evening practice at Reliant Stadium. All of the approximately 60,000 Texans season-ticket holders will be invited to attend for free. As p ...

Tags: Football, Houston Texans, Marketing and Sponsorship

Sponsorship briefs

IronBirds land new sponsor Telecommunications company CloseCall America will become an official sponsor of the Class A Aberdeen (Md.) IronBirds of the New York-Penn League, which began their inaugural season June 18. Financial terms were not disclosed, but IronBirds genera ...

Tags: Amateur Sports, Anheuser-Busch Cos., Baseball, Boxing, Colleges, Compaq Computer Corp., Marketing and Sponsorship

Formula goes to bat for Easton

N o surfing for Formula PR executives this summer: The Southern California firm is busy trying to boost sales for longtime client Easton . Formula brokered a deal between Easton and the Hansen Beverage Co. , which sells sports drinks Energade and Energy. Hansen display cases, ...

Tags: Easton, Los Angeles Dodgers, Marketing and Sponsorship

SBJ/ESPN Sports Poll

F rom June 26 through Aug. 13, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Tour de France. Here are the responses by select demographics . Statistical anomalies due to rounding and nonresponses. Sportspoll.com

Tags: Marketing and Sponsorship, Sports Events

Senior stop keeps FleetBoston

FleetBoston Financial Corp., one of the largest financial holding companies in the United States, signed a five-year extension to its title sponsorship of the Senior PGA Tour's FleetBoston Classic. The extension makes FleetBoston the event's title sponsor through 2008. The comp ...

Tags: Fleet, Golf, Marketing and Sponsorship, NBC

Hardee's inks with Rams

Hardee's has scored a multiyear sponsorship deal with the St. Louis Rams that gives it a partnership with a second major league team in the company's new hometown. Earlier this year, Hardee's, which moved its corporate headquarters to St. Louis from Rocky Mount, N.C., in June ...

Tags: Baseball, Football, Hardees, Marketing and Sponsorship, St. Louis Cardinals, St. Louis Rams

Nike's 'Tag' ad the best going

H undreds — thousands if you count the production people — have touched Nike advertising over the years. Yet the quality of the work and its compelling nature have remained remarkably constant. There is really only one other company that has advertised so well for so ...

Tags: Anheuser-Busch Cos., Marketing and Sponsorship, Wieden Kennedy

Cubs use technology solutions

T echnology is often described in any business as a solution. A solution to maximize sales. A solution to a rising business expense. A solution to increase productivity. At the same time, in the sports industry, many team executives still see technology as a question. More spec ...

Tags: Baseball, Chicago Cubs, Marketing and Sponsorship, MLB

Blatter smiles, but problems remain

T he 2002 World Cup leaves the landscapes of Japan and South Korea graced with large, modern stadiums, and local governments struggling to shut off their financial spigots. By one estimate, a 65,000-seat stadium north of Tokyo in Saitama, Japan, carries a $6 million annual mainten ...

Tags: Adidas, FIFA, Gillette, ISL Marketing, Kirch Group, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Soccer

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