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SMI moving to $10 Sprint Cup tickets for children at all tracks

Published in SportsBusiness Journal on 08 / 29 / 16

Starting next year, Speedway Motorsports Inc. will offer $10 kids tickets across its eight facilities for all NASCAR Sprint Cup Series races as it moves to standardize its pricing. The change will be announced this week. The $1...

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Tags: Marketing and Sponsorship

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Little League to sign Capri Sun Sport

Editor's note: This story is revised from the print edition. Kraft Foods' beverage division has signed preliminary documents for Capri Sun Sport to become the official beverage of Little League Baseball. The deal includes complete exclusivity in the beverage category for the Capri Sun bran ...

Tags: Baseball, Kraft Foods, Marketing and Sponsorship, MLB

Clouser brings global focus to ATP

Chris Clouser, the new CEO of ATP Properties and president of ATP Inc., hopes the international marketing experience he gained at such companies as Burger King and Northwest Airlines will serve him well at the ATP, the governing body of the men's worldwide tennis circuit. ...

Tags: ATP, Marketing and Sponsorship, Minnesota Twins, Northwest Airlines, WTA

SoBe brand sponsors action film

S oBe 's Adrenaline Rush brand will be the primary sponsor of Adrenaline Theater's action-sports films that will be featured at this summer's 31-performance, 26-city Ozzfest music tour, which starts Saturday in San Antonio. The traveling, digital-projection movie theater, which ...

Tags: ESPN, Marketing and Sponsorship

Reliant soccer games to feature Hispanic draws

A company established by Texans owner Bob McNair will add to its marketing experience within different sectors of Houston's Hispanic community for a soccer doubleheader it will put on July 8 at Reliant Stadium. For the doubleheader — the Kansas City Wizards vs. first-division Mexican ...

Tags: ABC, Houston Texans, Marketing and Sponsorship, MLS, Soccer

Coyotes discover online advantage

Editor's note: This story is revised from the print edition. W hen a team is building a new facility, the majority of its attention is spent on funding, construction designs and ticket and sponsorship sales efforts. The sales efforts, many team executives argue, are the most chall ...

Tags: Hockey, Marketing and Sponsorship, Arizona Coyotes

Old Spice signs Bears’ Urlacher

Procter & Gamble's Old Spice brand has signed a two-year deal with Chicago Bears' Pro Bowl middle linebacker Brian Urlacher to market its expanding line of Red Zone Deodorant. An industry source puts the deal in the mid- to high six figures over the two years. Urlacher's agent, Kauffman S ...

Tags: Chicago Bears, Football, Marketing and Sponsorship

Nike to take care of James

C an you see the thread from Gene Sarazen to LeBron James? On Thanksgiving Day 1922, Wilson Sporting Goods signed Sarazen to the company's first endorsement contract. He was the original member of Wilson's advisory staff of pro golfers. Sarazen helped Wilson bring innovative produc ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Golf, Houston Rockets, Los Angeles Lakers, Marketing and Sponsorship, NBA, Reebok, Soccer

Scoreboard race in Portland helps G.I. Joe’s win conversion-rate ...

G .I. Joe's , the Wilsonville, Ore.-based sporting goods and automotive-products retailer, completed another year of sponsoring what may be considered the most technologically advanced "dot race" at sports facilities. Eschewing the traditional colored dots, G.I. Joe's title-spon ...

Tags: Basketball, Kraft Foods, Marketing and Sponsorship, Portland Trail Blazers

The Lefton Report

Editor’s note: This story is revised from the print edition. THE GIFTS OF SUMMER: MLB has firmed up the giveaways for this year's All-Star Game festivities in the Windy City. There will be at least three giveaways for the three days of events running from July 13-15, and, thankfu ...

Tags: Century 21, ESPN, GlaxoSmithKline, Marketing and Sponsorship, NBA, NBC, NFL

Footwear retailers turn up the music

F ootwear marketers have been affiliating themselves with musicians for the past year or two; now, some of the nation's biggest retailers are aligning themselves as well. Sister sporting-good emporiums Foot Locker and Champs are buying in. Reebok will pass through rights from ...

Tags: And 1, Atlanta Hawks, Baseball, Basketball, Boston Celtics, Cleveland Cavaliers, Dallas Mavericks, Foot Locker, Fox, Gillette, Manchester United, Marketing and Sponsorship, Milwaukee Bucks, MLB, NBA, Brooklyn Nets, New York Knicks, PepsiCo, Philadelphia 76ers, Reebok, Soccer, Washington Wizards

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