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IndyCar to sit down with title sponsor Verizon for renewal talks

Published in SportsBusiness Journal on 07 / 17 / 17

Verizon struck its deal with IndyCar in 2014. The agreement is set to expire at the end of 2018. Photo by: GETTY IMAGES IndyCar CEO Mark Miles said renewal talks with title sponsor Verizon will beg...

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Tags: Marketing and Sponsorship

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Motorsports Marketing Forum

Speed Channel President Jim Liberatore (left) with NASCAR’s Dick Glover and NBC Sports President Ken Schanzer on the broadcast media discussion panel The fourth annual Motorsports Marketing Forum, presented by Street & Smith's Sports ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, NBC

Olympic apparel conflicts loom

S wimming is among the U.S. sports in which a scenario looms similar to a recent controversy involving Belgian tennis star Kim Clijsters . Last week she said she would not compete for Belgium in the 2004 Games because ...

Tags: Adidas, Fila, Marketing and Sponsorship, NASCAR, Olympics

Argent to invest in sports campaign

One of the nation's largest wholesale mortgage lenders next month launches an ambitious, sports-centric marketing and advertising campaign unprecedented within its industry sector. Building toward New Year's 2004, Argent Mortgage Co. begins triggering components of a multiyear plan, in wh ...

Tags: ABC, ESPN, Marketing and Sponsorship

Nextel, Octagon plan racing strategy

Nextel and its sports marketing agency, Octagon, have hired almost two dozen people for the Charlotte office that will be Nextel's NASCAR marketing headquarters, and the group is moving forward with more specific plans for activation around the NASCAR Nextel Cup, which will begin with t ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Foot Locker becomes title sponsor of 3-point event at NBA All-Sta ...

F oot Locker has signed a three-year deal with the NBA that will make it title sponsor of the three-point shoot-out at the 2004 All-Star Game in Los Angeles and for the next two years. The seven-figure deal, a r ...

Tags: Basketball, Foot Locker, Fox, Marketing and Sponsorship, Miami Dolphins, NBA, NBC, Verizon

Company offers spam solution

L ike a lot of senior-level executives, ANC Sports President Jerry Cifarelli has a habit of arriving at the office early in the morning to get a jump on his busy day. He began to notice, however, that those quiet moments ...

Tags: Marketing and Sponsorship

New cup sponsor won’t hang up on race fans who use other cellular ...

They have 750 million reasons to hoard access to NASCAR's online and wireless content, but executives with Nextel Communications Inc. appear willing to put the interests of fans above the pursuit of maximum return on their investment as their title sponsorship begins. Michael Robichaud, Ne ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Speed Channel taking stage on road

Speed Channel will roll a 53-foot stage truck to every NASCAR Nextel Cup race next year, giving Speed’s live Friday night “Trackside” program a permanent home. The $500,000 rig will travel with a full-time production staff and fold out to a 40-foot-by-24-foo ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Bucs marketing chief Woods departs

Tampa Bay Buccaneers marketing director George Woods resigned midway through the season and has been replaced by Jeff Ajluni, 35. Leaving a defending Super Bowl champion so soon after the big victory is unusual, given that the sales job presumably would be made easier. But sources said Woo ...

Tags: Detroit Red Wings, Marketing and Sponsorship, Tampa Bay Buccaneers

NCAA rolling out 4 new PSA spots

The NCAA was scheduled to air the first of four new public service announcements last weekend on ESPN. The new ads will keep the black-and-white split-screen look of last year’s. The PSAs are part of the NCAA's first branding campaign ...

Tags: Colleges, ESPN, Marketing and Sponsorship, NCAA

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