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DraftKings looking to leverage NASCAR deal

Published in SportsBusiness Journal on 05 / 18 / 15

NASCAR was always a key wish-list item for daily fantasy operator Draft-Kings, even when the company essentially was an unknown startup in 2012 and early 2013. “Right from our very beginning, NASCAR was always a key priority,” said Jason Robins, DraftKings co-founder and chief executi...

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Tags: Marketing and Sponsorship

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