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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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Olympics security is forcing decisions

T he 2004 Athens Games will be only days old nine months from now. As the countdown intensifies, corporate sponsors and their guests are fast approaching decision time. The choice: attend the most security-laden Games in his ...

Tags: Baseball, Marketing and Sponsorship, MLB, New Era, Olympics, Under Armour, USOC, Visa

Whiskey label targets NFL tailgaters

W hen most football fans break out the whiskey at a tailgate party, it is usually either poured into a mixer or sent straight down the gullet in a fiery splash after a frat-like cheer. The folks at Jack Daniel Di ...

Tags: Football, Marketing and Sponsorship, NFL

Apple's iPod commericals striking

O ne of the most striking recent examples of entertainment looking to sports media to generate business is the remarkable work by Apple Computer on behalf of its iPod mobile music device. Featured in a wide range of spor ...

Tags: Apple, Marketing and Sponsorship, MTV

Adidas signs NBA's No. 2 pick

W hile Reebok is trying to make Asian inroads with its signing of Yao Ming , Germany-based Adidas is employing more of a Continental strategy, signing No. 2 overall NBA pick Darko Milicic to a three-year (plus op ...

Tags: Adidas, Basketball, Continental Airlines, ESPN, Marketing and Sponsorship, NBA, NFL, OfficeMax, Reebok, Starter, Subway

USOC sponsor faces questions

U.S. Olympic team sponsor Jet Set Sports, an Olympic hospitality and ticket packager, quickly fell into the spotlight amid opening statements by the prosecution as the federal trial of Salt Lake Olympic bid executives Tom Welch and David Johnson began. The two are charged with 15 counts of br ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Beijing seeks 5 big sponsors

F ive coveted sponsorship categories connected to the 2008 Olympic Games were formally opened to bidding last week by Beijing's Olympic organizing committee, the beginning of a process that is expected to result in record rights a ...

Tags: IMG, IOC, Marketing and Sponsorship, NBC, Olympics

Citi to present the Rose Bowl

Citi, the consumer brand of Citigroup, has signed a one-year deal to be presenting sponsor of the Rose Bowl. The company, which is the world's largest financial services firm, has the option of extending the deal through 2006, when the Rose Bowl will host the national championship game. Po ...

Tags: ABC, Colleges, ESPN, Football, Marketing and Sponsorship, NCAA

Head/Penn signs Agassi

Head/Penn Racquet Sports has renewed its partnership with Andre Agassi through a new contract that will cover the rest of Agassi's tennis career and his postcareer endeavors. Head/Penn was expected to announce the partnership extension last Sunday at the season-ending Tennis Masters Cup, ...

Tags: Head USA, Marketing and Sponsorship

New spots will push Hall of Fame

Several new TV spots promoting the World Golf Hall of Fame will break nationally next year as part of the World Golf Foundation's effort to position the Hall of Fame as the lead brand of the World Golf Village. Both the Hall of Fame, a 75,000-square-foot facility that's managed by the Worl ...

Tags: Golf, LPGA, Marketing and Sponsorship, PGA Tour

PGA of America signs two

Editor's note: This story is revised from the print edition. The PGA of America has signed a presenting sponsor for each of two new golf outings that will take place the week of the 2004 Ryder Cup. Cadillac is the presenting sponsor of the Ryder Cup Captains Challenge, set for Sept ...

Tags: Cadillac, Golf, Marketing and Sponsorship, PGA Tour

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