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Penske holds manufacturing summit

Published in SportsBusiness Journal on 09 / 18 / 17

When Team Penske executives were courting Japanese tool company Tungaloy to become a partner of the race team last year, Tungaloy executives had a clear goal in mind if they were to sign up. Tungaloy wanted to increase the amount of tools it sold to Japanese manufacturing giant Mazak, which has b...

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Nike endorser tab up $192M

Nike Inc.'s long-term endorsement tab grew by almost $200 million between May and November of last year, topping out above $1.6 billion. Nike revealed last week in a filing with the Securities and Exchange Commission that its endorsement commitments had grown from $1.442 billion on May 31 to ...

Tags: Marketing and Sponsorship

U.S. Army re-enlisting with arena league

The U.S. Army is returning as a sponsor of the Arena Football League through a one-year deal estimated to be worth $2 million. The renewal marks the third season of Army's AFL sponsorship, but this year's deal for the first time includes media spending and the activation of some local mark ...

Tags: Football, Marketing and Sponsorship, Quaker Oats

Plank's drive fuels Under Armour

Plank pushed the 7-year-old performance apparel company to $110 million in sales last year. Sal Fasciana had something to give. So he gave it to Kevin Plank. Fasciana, a veteran of the apparel industry for more than four decades, was ...

Tags: Marketing and Sponsorship, Under Armour

Will NASCAR sponsors shut down?

N ASCAR recently announced that it is overhauling the championship points system for its top-tier product, the Nextel (formerly Winston) Cup Series. That means the marketing programs of the top sponsors in NASCAR will change. The ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Sting hires new ad agency

The WNBA Charlotte Sting has hired Charlotte-based Wray Ward Laseter as its marketing and advertising agency. Wray Ward Laseter, also the agency for the NBA expansion Charlotte Bobcats, will develop Sting marketing platforms and advertising campaigns, according to Sting spokeswoman Karen ...

Tags: Basketball, Charlotte Hornets, Marketing and Sponsorship

Olympian Torres switches agencies

O ne of the few U.S. Olympians of recent years to make the transition from athletic stardom to overall celebrity is switching control of her future endorsement deals from SFX Sports to Premier Management Group . ...

Tags: FIFA, Marketing and Sponsorship, Olympics, SFX, Soccer

Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

Ten years after Tonya-Nancy

Editor's note: This story is revised from the print edition. I t began with a plot straight out of a B movie. It left a bruised Nancy Kerrigan shouting, "Why?" and television executives asking, "Why not?" Oddly, an unexp ...

Tags: FIFA, IMG, John Hancock, Marketing and Sponsorship, NBC, Olympics, Soccer

Bull Riders sign 2 $1M-a-year deals

The Professional Bull Riders (PBR) have signed two major sponsors to multiyear deals together worth nearly $1 million per year. Enterprise Rent-A-Car and an unidentified major packaged-goods company have inked deals that enhance the PBR's roster of traditional consumer brands. PBR vice p ...

Tags: Marketing and Sponsorship

Active.com inks deal with marathon

Active.com last week agreed to a five-year deal with the LaSalle Bank Chicago Marathon to provide online registration, electronic marketing and data management services for the annual race as well as Chicago's spring LaSalle Bank Shamrock Shuffle. Active.com, part of the Active Network ...

Tags: Marketing and Sponsorship

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