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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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Tags: Marketing and Sponsorship

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10/27/03
Marketers track drug story

Marketers kept a watchful eye on an unfolding scandal last week as parallel investigations increasingly pointed to new cases of brazen experimentation in performance-boosting synthetic steroids by world-class track athletes. "We are following this very closely, as I would assume the entire s ...

Tags: Baseball, Football, IOC, Marketing and Sponsorship, MLB, NFL, Olympics, San Francisco Giants, Verizon, Visa

10/20/03
Payne says F-1 talk are rumors

M ichael Payne , the International Olympic Committee's marketing director, says there is no basis for recent speculation that he is leaving his post to join motorsport's Formula One Management . "I don't even know about the job," Payne said in a telephone interview during a family ...

Tags: Formula One, IOC, Marketing and Sponsorship, Motorsports, Olympics, USOC

10/20/03
Marketing activiation early for NBA

The NBA is getting some rare season-opening marketing activation from some of its larger corporate sponsors in what the league is calling Premiere Week, a weeklong celebration touting the return to action. The activity comes as most of the media attention concerning the NBA is focused on ...

Tags: Basketball, Foot Locker, Los Angeles Lakers, Marketing and Sponsorship, MLB, NBA, NFL

10/20/03
Pacific Life extends Indian Wells deal

Pacific Life Insurance Co. has reached an agreement in principle to extend its title sponsorship of the Pacific Life Open for two years, through 2006. The men's and women's pro tennis tournament, whose 2004 edition will take place March 8-21 at the Indian Wells Tennis Garden in Indian Wells, ...

Tags: ATP, IMG, Marketing and Sponsorship, Pacific Life Insurance, WTA

10/20/03
Theme nights boost promos

Want to reach fans? Sometimes you have to cue the pierogi and chickens, the Pirates say. The Pittsburgh Pirates' promotions director, Rick Orienza, concedes up front that Pittsburgh i ...

Tags: Baseball, Chicago White Sox, Marketing and Sponsorship, MLB, Pittsburgh Pirates

10/20/03
Nextel trots out racing data for wireless

Nextel Communications Inc. has begun providing its customers who have wireless Internet service with the ability to get information on thoroughbred horse racing, including race entries and results, through its sponsorship with the National Thoroughbred Racing Association. Nextel expects th ...

Tags: Hockey, Horse Racing, Marketing and Sponsorship, Motorsports, NASCAR, NHL

10/20/03
Miller lands $1M in endorsements

The world's No. 2-ranked men's skier, Bode Miller, has signed several endorsement deals that combined are worth more than $1 million in cash per year, and additional deals are in the works. In what is likely Miller's largest deal, Barilla Group, the largest pasta maker in the world, will p ...

Tags: Charles Schwab, Marketing and Sponsorship

10/20/03
Gillette readies NASCAR ads

G illette 's latest television ad, in support of its new, scarlet Mach3 Turbo Champion razor, employs the imagery of a fiery red sports car. Maybe it's just coincidence, but it isn't Gillette's only motorsports marketing ploy. The razor, battery and personal grooming product manufa ...

Tags: Basketball, Gillette, Golf, Hershey, Houston Rockets, International Speedway Corp., Marketing and Sponsorship, Motorsports, NASCAR, NBA, PepsiCo

10/20/03
World Series promo examined

Major League Baseball plans to reveal the winning hologram number guaranteeing World Series tickets for life by means of a card-flip, watch-and-win stunt during Game 4 of the World Series on Wednesday night at Pro Player Stadium. The climactic payoff to the "Ultimate World Series Pass" promo ...

Tags: Baseball, Boston Red Sox, Marketing and Sponsorship, MLB, RadioShack, Steiner Sports Marketing

10/20/03
Texans shop soccer series

Houston Texans subsidiary Lone Star Sports & Entertainment is seeking a title sponsor and four to six associate sponsors for its 2004 Houston International Soccer Series, according to Texans chief sales and marketing officer Jamey Rootes, who oversees Lone Star. ...

Tags: Football, Houston Texans, Marketing and Sponsorship, Soccer

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