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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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11/05/01
Sponsorship briefs

  Dodge in Hockey promo Dodge dealers across Minnesota have teamed up with Minnesota Hockey, the statewide governing body for the sport, to drive dollars to local youth hockey associations across the state. Community-based hockey associations from Rochester to Roseau wi ...

Tags: Marketing and Sponsorship

11/05/01
Evans inks Nike deal

Sneaker and apparel giant Nike plans to sign 15-year-old tennis player Brendan Evans, who until last week had not even played in a professional tournament, to a four- to five-year contract, said several tennis sources. Evans will receive up to $250,000 annually plus performance bonuses. That ...

Tags: Marketing and Sponsorship

11/05/01
Jets add several new logos

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Tags: Marketing and Sponsorship

10/29/01
Marketing firms eyeing cuts

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Tags: Marketing and Sponsorship

10/29/01
Georgia Dome signage open

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Tags: Marketing and Sponsorship

10/29/01
NFL, MBNA launch promo

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Tags: Marketing and Sponsorship

10/29/01
Direct Referrals enlists fans of AFL

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Tags: Marketing and Sponsorship

10/29/01
Jordan's return a PR challenge

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Tags: Marketing and Sponsorship

10/29/01
Sponsorship briefs

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Tags: Marketing and Sponsorship

10/29/01
Powerade adds name to NHL

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Tags: Marketing and Sponsorship

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