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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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MasterCard acts globally

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Tags: ABC, Anheuser-Busch Cos., ESPN, FIFA, Kirch Group, Marketing and Sponsorship, MasterCard International Inc., McCann-Erickson Worldwide Inc., Soccer

03/25/02
SBJ/ESPN sports poll

From January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Soccer. Here are the percentage responses given for companies by select fan groups. Statistical anomalies due to rounding and nonr ...

Tags: ABC, Adidas, Anheuser-Busch Cos., ESPN, Fila, Fox, Marketing and Sponsorship, MLS, PepsiCo, Reebok, Soccer, Umbro, Visa

03/25/02
Jets' thoughts turn to TV, radio

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Tags: Football, Marketing and Sponsorship, New York Giants, New York Jets

03/25/02
Peppers signs Reebok deal

R eebok has signed University of North Carolina defensive end Julius Peppers , a lock to be one of the top picks if not the first player selected in the April 20 NFL draft, to a three-year endorsement contract. Sources pegged the deal at between $75,000 and $100,000 ov ...

Tags: Ashworth, Burns Sports Celebrities Inc., Galyan's Trading, Marketing and Sponsorship, MasterCard International Inc., MLB, NASCAR, NFL, Octagon Group, PepsiCo, Reebok, TaylorMade Golf, Time Warner, Titleist

03/25/02
Sponsorship briefs

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Tags: Indianapolis Motor Speedway Corp., IndyCar, Marketing and Sponsorship, Philadelphia Phillies, PowerBar Inc.

03/18/02
ROI Marketing will steer licensing

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Tags: Marketing and Sponsorship, MLB, NHL, ROI Marketing Inc., Soccer, WUSA

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Sponsorship briefs

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Tags: Blue Cross/Blue Shield, Marketing and Sponsorship, WUSA

03/18/02
Gillette takes promo global

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Tags: EA Sports Edge, FIFA, Gillette, ISL Marketing, Marketing and Sponsorship, PepsiCo, Soccer, SportsNet Marketing & Management Inc.

03/18/02
SBJ/ESPN sports poll

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Tags: BBDO WorldWide, Frito-Lay, Marketing and Sponsorship

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