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Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

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U.S. figure skating lines up sponsor

While the International Olympic Committee and figure skating's world federation pursue allegations that Salt Lake Olympic results in February were compromised by criminal influences, the U.S. Figure Skating Association is about to introduce a new sponsor with old ties to Olympic sports. A ...

Tags: ABC, Hershey, Marketing and Sponsorship

Eagles squad lace up lingerie

Swimsuit calendars? Been done. It's time to don the lingerie. The Philadelphia Eagles cheerleaders lingerie calendar sells for $12.99. Lingerie calendars featuring the Philadelphia Eagles cheerleaders went on sale last week. For $12.99 you can get ...

Tags: Football, Marketing and Sponsorship, Philadelphia Eagles

Foot Locker rolls out exclusive shoes

W ith back-to-school shopping in full swing, Foot Locker , easily the nation's biggest sports specialty retailer with a combined 2,400 domestic Foot Locker, Lady Foot Locker and Kids Foot Locker stores, is casting a big shadow with an increasing number of exclusive shoes from th ...

Tags: Adidas, Foot Locker, Marketing and Sponsorship, New York Mets, NFL, Reebok, Toyota Motor Corp., Wieden Kennedy

Sponsorship briefs

Shell's name on Denver race Shell Oil Co. will be the title sponsor for CART's Grand Prix of Denver auto race, scheduled to take place Aug. 30 through Sept. 1. The race will be called the Shell Grand Prix of Denver. Financial terms and sponsorship length were not disclosed ...

Tags: Basketball, Championship Auto Racing Teams Inc., Dallas Cowboys, FedEx Corp., Football, Green Bay Packers, Hyatt Hotels, JC Penney, Marketing and Sponsorship, Motorsports, NBA, NFL, PepsiCo, Quaker Oats, Shell Oil, WNBA

Leadership shakeup at USOC

T he winds of U.S. Olympic politics are strangely calm in the aftermath of a leadership shakeup caused by a sudden resignation. Is a storm quietly brewing, or has a new era dawned? On the heels of a wildly successful Salt Lake City Winter Games for the U.S. team, the massive U ...

Tags: IMG, IOC, Marketing and Sponsorship, Olympics

Reebok no victim of Iverson

T he good news about linking one's brand to a sports personality is that if the job's done well, the personality's persona will enhance consumer loyalty and sales. As more customers are drawn to that person, the linked brands benefit. For example, Buick and Nike have demonstrated ...

Tags: Basketball, Buick, Marketing and Sponsorship, NBA, Philadelphia 76ers, Reebok

Sponsorship briefs

Firm picked for All-Star duty The NHL named Sports & Sponsorships in Miami Beach as its exclusive marketing representative for its All-Star Weekend. Sports & Sponsorships President Scott Becher will oversee sales of sponsorship programs in categories not yet ...

Tags: Marketing and Sponsorship, NASCAR, NCAA, NHL

Gatorade headed to U.S. Open

P epsi is bringing Gatorade to the U.S. Open this year. Taking advantage of its new ownership of the isotonic market-share leader, Pepsi has included Gatorade in its Open portfolio, displacing Coke 's Powerade . Gatorade will be sold and have signs at the venue as well as h ...

Tags: CBS Broadcasting Inc., Fox, Golf, Marketing and Sponsorship, NASCAR, NBC, NHL, PepsiCo, Shell Oil

SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 11,000 NBA fans during 2001. Here are the results , compared to the demographics of the nearly 23,000 fans of all sports who were surveyed for the entire poll. To read: 18.1 percent of NBA fans ...

Tags: Basketball, ESPN, Marketing and Sponsorship, NBA

World Cup sponsor Gillette wants out

G illette , easily the most venerable World Cup patron, is looking to get out of its longtime soccer sponsorship. A sponsor of the quadrennial soccer tourney since 1970, the health and beauty aids marketer has more recently looked to cut marketing and other expenses in the face ...

Tags: Campbell Soup Co., Chicago Bears, Gillette, Green Bay Packers, Hershey, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, SFX, Soccer, St. Louis Rams, Visa, Westwood One

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