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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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11/12/01
SBJ/ESPN Sports Poll

F rom January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, surveyed sports fans on their ownership of credit cards. To read: 59.4 percent of Major League Baseball fans said they are MasterCard owners. MasterCard has been a ...

Tags: Marketing and Sponsorship

11/12/01
ATP wants logo worn

The ATP wants to require its players, beginning in January, to wear the group's logo on their tennis shirts during competition, an idea that is sparking strong opposition from apparel and management companies. The ATP's seven-person board plans to vote on the proposal this week in Sydney, ...

Tags: Marketing and Sponsorship

11/12/01
Skier true to Hilfiger

E ric Bergoust used to be a radical athlete in the cult sport of freestyle aerial skiing. Today, he is the reigning gold medalist in the Olympic sport of freestyle skiing, and he just happens to be its defending world champion as well. Like his s ...

Tags: Marketing and Sponsorship

11/12/01
Sports biz growth is over

I t's payback time for the sports business, after almost two decades of enduring growth in media contracts, ticket prices and sponsorship fees. Whether the industry has reached a plateau or will begin moving downward remains to be seen. In stock-mar ...

Tags: Marketing and Sponsorship

11/12/01
NASCAR, Dodge reach deal

Dodge will become presenting sponsor of NASCAR's Weekly Racing Series in a deal industry sources say is worth $6 million over three years. Dodge will spend at least $2 million a year to support the program. Under the deal, Dodge gets its logos on every track, every driver and every car in ...

Tags: Marketing and Sponsorship

11/12/01
NBA rookies 'got milk'

A merica's Dairy Farmers and Milk Processors , the consortium better known as the "Got Milk?" people, is in as title sponsor of the NBA rookie all-star game. The game has become one of the fixtures at the NBA's all-star weekend. The agr ...

Tags: Marketing and Sponsorship

11/05/01
SBJ/ESPN Sports Poll

Biggest perceived sponsor/advertiser of the NBA F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 3,000 NBA fans who they thought was the biggest sponsor/advertiser of the NBA. Below are the re ...

Tags: Marketing and Sponsorship

11/05/01
Naber champions U.S. Olympians

O lympic swimming champion John Naber of Pasadena, Calif., a gold medalist in four events at the 1976 Montreal Games, believes the time has come to tap the intellectual and emotional power of the more than 6,000 Olympians across the nation. ...

Tags: Marketing and Sponsorship

11/05/01
Inside the deal

THE DEAL: Nextel signs as the official wireless provider of the Nashville Predators and Gaylord Entertainment Center. ESTIMATED VALUE: $425,000-plus annually LENGTH: Three-year deal ...

Tags: Marketing and Sponsorship

11/05/01
Minute Maid nears NCAA deal

M inute Maid is close to inking a one-year deal as an NCAA corporate partner in the juice category, last owned by Ocean Spray. The most intriguing aspect of the deal is that it brings the marketing power of Coke , Minute Maid's parent, to the NCAA ...

Tags: Marketing and Sponsorship

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