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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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11/19/01
Coke does new NASCAR deal

Coca-Cola has renewed its NASCAR corporate sponsorship more than a year before its current contract expires. Coke will expand the number of brands it associates with NASCAR in the five-year extension, which industry sources say has a $30 million price tag. Coke has been expanding its com ...

Tags: Marketing and Sponsorship

11/19/01
Skater Kwan still big draw

D espite a series of unexpected turns in her quest to become a repeat U.S. Olympic team member, figure skater Michelle Kwan apparently remains on solid footing as a celebrity product endorser. Kwan is the choice of Mattel Inc. to headline today' ...

Tags: Marketing and Sponsorship

11/12/01
Shaq vs. McKobe

Los Angeles Lakers superstars Shaquille O'Neal and Kobe Bryant are feuding again, but not on the basketball court. Burger King is close to signing O'Neal to a multiyear, multimillion-dollar endorsement deal just nine months after fast-food competitor McDonald's hired teammate Bryant. O'N ...

Tags: Marketing and Sponsorship

11/12/01
Bulls' ads work, Because

T he Chicago Bulls , coming off another last-place finish, are the NBA's 29th-finest team, according to Sports Illustrated. The magazine ranks them dead last yet again in its preseason power ratings. But by another measure, attendance, the Bulls are the le ...

Tags: Marketing and Sponsorship

11/12/01
Sponsorship briefs

  Continental flies with Knicks Continental Airlines has been named the official airline of the New York Knicks. The agreement entitles Continental to signs in the Knicks' Madison Square Garden, promotional tie-ins and hospitality. Continental is also the official airli ...

Tags: Marketing and Sponsorship

11/12/01
SBJ/ESPN Sports Poll

F rom January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, surveyed sports fans on their ownership of credit cards. To read: 59.4 percent of Major League Baseball fans said they are MasterCard owners. MasterCard has been a ...

Tags: Marketing and Sponsorship

11/12/01
ATP wants logo worn

The ATP wants to require its players, beginning in January, to wear the group's logo on their tennis shirts during competition, an idea that is sparking strong opposition from apparel and management companies. The ATP's seven-person board plans to vote on the proposal this week in Sydney, ...

Tags: Marketing and Sponsorship

11/12/01
Skier true to Hilfiger

E ric Bergoust used to be a radical athlete in the cult sport of freestyle aerial skiing. Today, he is the reigning gold medalist in the Olympic sport of freestyle skiing, and he just happens to be its defending world champion as well. Like his s ...

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11/12/01
Sports biz growth is over

I t's payback time for the sports business, after almost two decades of enduring growth in media contracts, ticket prices and sponsorship fees. Whether the industry has reached a plateau or will begin moving downward remains to be seen. In stock-mar ...

Tags: Marketing and Sponsorship

11/12/01
NASCAR, Dodge reach deal

Dodge will become presenting sponsor of NASCAR's Weekly Racing Series in a deal industry sources say is worth $6 million over three years. Dodge will spend at least $2 million a year to support the program. Under the deal, Dodge gets its logos on every track, every driver and every car in ...

Tags: Marketing and Sponsorship

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