Featured Story

USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

Read More

Tags: Marketing and Sponsorship

More Stories

Schwab extends PGA Tour deal

The PGA Tour and Charles Schwab & Co. have struck a deal to extend their marketing partnership through 2008. Financial terms of the four-year extension, which was scheduled to be announced Sunday at the season-ending Charles Schwab Cup Championship in Sonoma, Calif., have not been di ...

Tags: Golf, Marketing and Sponsorship

Marketers track drug story

Marketers kept a watchful eye on an unfolding scandal last week as parallel investigations increasingly pointed to new cases of brazen experimentation in performance-boosting synthetic steroids by world-class track athletes. "We are following this very closely, as I would assume the entire s ...

Tags: Baseball, Football, IOC, Marketing and Sponsorship, MLB, NFL, Olympics, San Francisco Giants, Verizon, Visa

Payne says F-1 talk are rumors

M ichael Payne , the International Olympic Committee's marketing director, says there is no basis for recent speculation that he is leaving his post to join motorsport's Formula One Management . "I don't even know about the job," Payne said in a telephone interview during a family ...

Tags: Formula One, IOC, Marketing and Sponsorship, Motorsports, Olympics, USOC

Marketing activiation early for NBA

The NBA is getting some rare season-opening marketing activation from some of its larger corporate sponsors in what the league is calling Premiere Week, a weeklong celebration touting the return to action. The activity comes as most of the media attention concerning the NBA is focused on ...

Tags: Basketball, Foot Locker, Los Angeles Lakers, Marketing and Sponsorship, MLB, NBA, NFL

Pacific Life extends Indian Wells deal

Pacific Life Insurance Co. has reached an agreement in principle to extend its title sponsorship of the Pacific Life Open for two years, through 2006. The men's and women's pro tennis tournament, whose 2004 edition will take place March 8-21 at the Indian Wells Tennis Garden in Indian Wells, ...

Tags: ATP, IMG, Marketing and Sponsorship, Pacific Life Insurance, WTA

Theme nights boost promos

Want to reach fans? Sometimes you have to cue the pierogi and chickens, the Pirates say. The Pittsburgh Pirates' promotions director, Rick Orienza, concedes up front that Pittsburgh i ...

Tags: Baseball, Chicago White Sox, Marketing and Sponsorship, MLB, Pittsburgh Pirates

Nextel trots out racing data for wireless

Nextel Communications Inc. has begun providing its customers who have wireless Internet service with the ability to get information on thoroughbred horse racing, including race entries and results, through its sponsorship with the National Thoroughbred Racing Association. Nextel expects th ...

Tags: Hockey, Horse Racing, Marketing and Sponsorship, Motorsports, NASCAR, NHL

Miller lands $1M in endorsements

The world's No. 2-ranked men's skier, Bode Miller, has signed several endorsement deals that combined are worth more than $1 million in cash per year, and additional deals are in the works. In what is likely Miller's largest deal, Barilla Group, the largest pasta maker in the world, will p ...

Tags: Charles Schwab, Marketing and Sponsorship

Gillette readies NASCAR ads

G illette 's latest television ad, in support of its new, scarlet Mach3 Turbo Champion razor, employs the imagery of a fiery red sports car. Maybe it's just coincidence, but it isn't Gillette's only motorsports marketing ploy. The razor, battery and personal grooming product manufa ...

Tags: Basketball, Gillette, Golf, Hershey, Houston Rockets, International Speedway Corp., Marketing and Sponsorship, Motorsports, NASCAR, NBA, PepsiCo

World Series promo examined

Major League Baseball plans to reveal the winning hologram number guaranteeing World Series tickets for life by means of a card-flip, watch-and-win stunt during Game 4 of the World Series on Wednesday night at Pro Player Stadium. The climactic payoff to the "Ultimate World Series Pass" promo ...

Tags: Baseball, Boston Red Sox, Marketing and Sponsorship, MLB, RadioShack, Steiner Sports Marketing

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug