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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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MasterCard turns back clock

I n 1989, MasterCard exploited the devotion of fans to our national pastime with a balloting contest that had them select Major League Baseball's most historic moment. This year, MasterCard will leverage its five-year, $81 million MLB sponsorshi ...

Tags: Baseball, Hockey, Marketing and Sponsorship

IBM, USTA sign 1-year deal

L ongtime U.S. Tennis Association corporate sponsor IBM has re-signed in a one-year, low-seven-figure deal. IBM retains its broad rights in the computers/information technology/information services sectors. It will continue to run the scoring sys ...

Tags: Baseball, Basketball, Football, Horse Racing, Marketing and Sponsorship, Olympics

BCS no marketing winner

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USOC chief tackles marketing

F ollowing through on last month's forecast that he would consider "making adjustments," the new U.S. Olympic Committee chief executive officer, Lloyd Ward , has shifted control of marketing and fund-raising to himself and eliminated the position ...

Tags: Marketing and Sponsorship

SBJ/ESPN sports poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: ...

Tags: Marketing and Sponsorship, Motorsports

Sponsorship briefs

  Learfield/ISP back at Mizzou Learfield Communications Inc. and ISP Sports signed a three-year extension with the University of Missouri for multimedia marketing rights to Mizzou athletics. Learfield and ISP, under the name Mizzou Sports Properties, have held mult ...

Tags: Colleges, Football, Marketing and Sponsorship, Motorsports, Soccer, Tennis

Bears sign partner to boost retail

The Chicago Bears have teamed with Buffalo-based Sportservice to beef up the club's merchandise business, and the cornerstone of that partnership will be two new Bears retail stores at the new Soldier Field. Both the stadium and the Bears stores are scheduled to open in time for the 2003 seas ...

Tags: Football, Marketing and Sponsorship

Sponsorship briefs

  BK begins Globetrotters promo Miami-based Burger King Corp. launched its national Harlem Globetrotters Sweepstakes, which runs through Feb. 2. Grand prize includes a five-night trip to Atlanta for four. The winner will suit up with the Harlem Globetrotters team for a ...

Tags: Baseball, Marketing and Sponsorship

Grosjean moves to Octagon

Grosjean Sebastien Grosjean , the No. 6-ranked men's tennis player in the world, switched management companies with the start of the new year, moving to Octagon from IMG. He also changed his apparel and footwear sponsor, moving to Lacoste from Re ...

Tags: Marketing and Sponsorship, Tennis

Is Olympic cash there for U.S.?

W ith four American cities poised to bid for the 2012 Olympic Games, one longtime observer wonders whether they know what they're up against. The fact is that while the United States' private sector continues to underwrite the worldwide Olympic move ...

Tags: Marketing and Sponsorship

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