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Coast to Coast

Published in SportsBusiness Journal on 09 / 15 / 14

AUBURNDALE, FLA. Rugby finals call Florida home NDP Championships, a division of Kroenke Sports & Entertainment, reached a three-year agreement with Polk County, Fla., to host The Sevens Championship, the first youth and high school rugby sevens North American championship tournament, at L...

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Sponsorship briefs

  Mickelson to endorse Schwab Phil Mickelson agreed to a multiyear endorsement deal with San Francisco-based Charles Schwab & Co. Financial terms of the deal were not disclosed. Mickelson will appear in Schwab TV and print ads as well as at select Charles Schwab client outing ...

Tags: AT&T Corp., Charles Schwab & Co., Ford Motor Co., Host Communications Inc., Marketing and Sponsorship

United Airlines promo a hit

U nited Airlines usually goes for simple Olympics-related promotions. It has, for example, donated frequent-flier miles to Olympic hopefuls. That philosophy changed after Sept. 11. The Chicago-based airline, a 22-year sponsor of the U.S. Olympic Committee, inaugurated an ...

Tags: Marketing and Sponsorship, Sports Illustrated

Super Bowl ad winners and losers

E very few years, the biggest day in advertising gets trumped by a football game. Such was the case with Super Bowl XXXVI, a game so exciting, staged to near red-white-and-blue perfection by the NFL and Fox, that its advertisers were somewhat overwhelmed by the patriotic flagwash. ...

Tags: Anheuser-Busch Cos., AT&T Corp., Blockbuster Entertainment Inc., E Trade, Football, Marketing and Sponsorship, NASCAR, PepsiCo, Quizno, Subway

NFL execs, owners consider radically changing sponsorship structu ...

T he NFL has 15 corporate sponsorship renewals to complete, including the beer category, shared by Anheuser-Busch and Miller, and Coke. While the dynamics of the suds and soda categories are always fodder for discussion, a much more basic subject was sparking the buzz in New Orlea ...

Tags: Anheuser-Busch Cos., CBS Broadcasting Inc., Clear Channel Communications Inc., E Trade, Football, Fox, Marketing and Sponsorship, MCI Group, NFL, Philadelphia Eagles, Philadelphia Phillies, Reebok

SBJ/ESPN sports poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, asked 1,185 avid NASCAR fans whom they thought the top sponsor or advertiser of NASCAR is. Here are the results broken down by gender, age and ethnicity. To read: 6.9 percent of female fans cited Winston as NASC ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Inside the deal

INSIDE THE DEAL THE DEAL: Civil Air Patrol signs as primarysponsor of Lewis Motorsports' NASCAR Busch series team. ES ...

Tags: Marketing and Sponsorship

Pistons' new campaign a hit

I n the Detroit Pistons' "Bad Boys" era of the late 1980s and early 1990s, when tough characters like Bill Laimbeer, Rick Mahorn and John Salley helped lead the team to two NBA championships, the Pistons' play on the court mirrored the people who make up the Mo ...

Tags: Marketing and Sponsorship, NBA Properties Inc.

Quizno's signs on with NHL

Quizno's Subs has signed on as the NHL's newest corporate sponsor. Sources put the three-year deal in the low seven figures annually, including media commitments on NHL broadcasters ESPN and ABC. The deal includes NHL Players' Association rights, which are sold in tandem with the league's cor ...

Tags: ABC, ESPN, Hockey, Marketing and Sponsorship, McDonald's Corp., NHL, Quizno, Wendy's International Inc.

Seahawks mark 30K renewals

The Seattle Seahawks have renewed more than 30,000 season-ticket holders for the team's inaugural season in its new stadium this fall. The Seahawks had about 47,000 season-ticket holders last season. Chuck Arnold, the club's director of ticket sales and ticket operations, said the Seahawks ...

Tags: Adidas, Apex One, Marketing and Sponsorship, MLB, NFL, Pro Player Inc., Reebok, Starter

Sponsorship briefs

St. Louis dome gets new name Investment firm Edward Jones agreed to a 12-year naming-rights deal priced at more than $31 million last month for the home of the St. Louis Rams. The deal provides for the venue, formerly the Trans World Dome, to be known as the Edward Jones Dom ...

Tags: Football, Marketing and Sponsorship, Seattle Seahawks, Vulcan Ventures

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