Featured Story

First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

Read More

Tags: Marketing and Sponsorship

More Stories

11/26/01
Inside the deal

THE DEAL: Tyco/ADT signs as presenting sponsor of Ericsson Open, a combined ATP and Sanex WTA Tour event. ESTIMATED VALUE: $750,000-$1 million a year LENGTH: Three years, starting ...

Tags: Marketing and Sponsorship

11/26/01
Two strikes against MLB

I n the mood for some early holiday shopping? If Major League Baseball is on your list, then I have a suggestion for the perfect gift: an image adviser. Baseball doesn't need merely a public relations consultant or a publicist. Rather, the sport is ...

Tags: Marketing and Sponsorship

11/26/01
Woods' Nike deal may grow

Tiger Woods' contract with Nike, believed to be the richest endorsement deal in sports, might be getting even bigger. Woods has been secretly testing Nike's new golf clubs in recent months, according to a source. Woods has historically played Titleist clubs on tour under a flexible, pay-pe ...

Tags: Marketing and Sponsorship

11/26/01
Anschutz group buys MLS rights

Anschutz Entertainment Group bought the operating rights to the Major League Soccer MetroStars last Tuesday, giving it control of nearly half the franchises within the 12-team league. "We would have enormous struggles in determining our future without [Anschutz Entertainment Group]," said ...

Tags: Marketing and Sponsorship

11/19/01
Good Knight at Texas Tech

T here are some challenging sports PR gigs out there: representing Mike Tyson, Allen Iverson, Ray Lewis, John Rocker and Bob Knight, to name a few. Each presents unique PR obstacles, yet it is Knight who may be the most interesting. ...

Tags: Marketing and Sponsorship

11/19/01
SBJ/ESPN Sports Poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, ...

Tags: Marketing and Sponsorship

11/19/01
Wendy's $10M ESPN order

Wendy's restaurants will spend more than $10 million next year on an ESPN multimedia advertising package that will include the presenting sponsorship of "SportsCenter's" Showcase Highlight. The agreement, which kicks off early in the second quarter of 2002, calls for Wendy's to sponsor bot ...

Tags: Marketing and Sponsorship

11/19/01
Inside the deal

THE DEAL: Interwoven signs as a sponsor of the San Jose Sharks. ESTIMATED VALUE: $350,000-$400,000 per season LENGTH: Two years DEAL MAKERS: Ke ...

Tags: Marketing and Sponsorship

11/19/01
Fila, Merrill sponsor Ericsson

Fila and Merrill Lynch & Co. will be sponsors of the 2002 Ericsson Open, the tournament's chairman said. Earl "Butch" Buchholz said his tournament has been selling a range of sponsorships for the first time in two years. As a Masters Series event ...

Tags: Marketing and Sponsorship

11/19/01
New NFL fan-loyalty program

L ooking to build year-round affinity and create an additional marketing vehicle for league sponsors and licensees, the NFL hopes to test-market a fan frequency/loyalty program before the end of the season. One internal NFL estimate of the revenue ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug