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Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

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Tags: Marketing and Sponsorship

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Healthy competition for Pepsi

H ere's a story that will warm the heart of even the coldest brand marketer. Mountain Dew stepped down as a sponsor of the Gravity Games for this summer, and Pepsi-Cola Co. corporate sibling SoBe Beverages came on board. When Mountain Dew signs popped up at the games, one of SoBe's ...

Tags: Action Sports, Basketball, Fox, Hockey, Los Angeles Lakers, Marketing and Sponsorship, Mattel, Motorsports, NASCAR, NHL, PepsiCo, UPN

Agency helps Knicks lure fans

T he New York Knicks are facing a season of misery unmatched since before Patrick Ewing joined the team in 1985. Point guard Latrell Sprewell broke his hand, allegedly after falling on his yacht. Forward Antonio McDyess fractured his left patella in an exhibition game. He's ou ...

Tags: Basketball, Fox, Marketing and Sponsorship, New York Knicks

Sponsorship briefs

Alamo Bowl signs MasterCard MasterCard International agreed to become the presenting sponsor of San Antonio's annual college football bowl game, the Alamo Bowl. MasterCard committed to a four-year deal beginning in 2002. The length of this deal matches the four-year agreements the ...

Tags: Colleges, ESPN, Golf, Kroger, Marketing and Sponsorship, MasterCard International Inc., Rawlings Sporting Goods Co., Soccer, WUSA

Retro boom propels NBA sales

T he NBA season has almost returned, but NBA licensing, and sports licensing at all the leagues, is already back. NBA licensing czar Sal LaRocca said that for the fiscal year that ended in September, retail sales of NBA-licensed products were up 35 percent, with the league's apparel ...

Tags: Basketball, Cablevision Systems Corp., CBS Broadcasting Inc., Electronic Arts, Foot Locker, Football, Geico, Hockey, Huffy Corp., Majestic Athletic, Marketing and Sponsorship, MBNA America Bank, MCI Group, NBA, New Era, New York Knicks, New York Liberty, New York Rangers, NFL, Nissan Motor Co., PepsiCo, Portland Trail Blazers, Reebok, Spalding, Starter, Subway, Visa

Spend Other People's Money

F or years, one of the most powerful revenue sources driving sports sponsorship funding inside some big companies has been the concept of OPM (Other People's Money). OPM was pioneered by big-box retailers such as Target, Kmart, Lowe's, Wal-Mart, Home Depot and grocery store chains. In the ...

Tags: AT&T Corp., Daimler AG, Ingersoll-Rand Co., Lowe's Companies Inc., Marketing and Sponsorship, PepsiCo, Wal-Mart Stores Inc.

SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of those polled claimed to be fans of Major League Baseball, and 28 percent of those MLB fans said they were avid fans. Here are demographics o ...

Tags: Baseball, Marketing and Sponsorship, MLB

FedEx pulling out of CART

Editor's note: This story is revised from the print edition. F ederal Express will drop its $5 million per annum title sponsorship of the beleaguered Championship Auto Racing Teams circuit after this season, said industry sources. The delivery company has been a sponsor of CA ...

Tags: Baseball, Basketball, Championship Auto Racing Teams Inc., FedEx Corp., Football, Golf, IndyCar, Johnson and Johnson, Marketing and Sponsorship, McDonald's Corp., MLB, Motorsports, NASCAR, Brooklyn Nets, Philadelphia Eagles, Reebok, Washington Redskins

Skate event a marathon

T he genesis of the Disney Inline Marathon should give any agency or governing body reason to keep trying. The International Inline Skating Association came to Jon Hughes of Event Marketing and Management and pitched the idea of a skating marathon for one of his clients, Disn ...

Tags: CBS Broadcasting Inc., Chicago Bears, Football, Ford Motor Co., Jeep, Marketing and Sponsorship, Walt Disney Co., Winter Sports

Sponsorship briefs

 Dynegy drops PGA tourney Financially troubled Dynegy Inc. has dropped its sponsorship of The Tour Championship, the end-of-the-season matchup of the top 30 PGA money winners. Last year the energy company signed a four-year deal with a two-year renewal option to be the presen ...

Tags: Colleges, Golf, Marketing and Sponsorship, Motorsports

Twins expect playoff payoff

As satisfying as it has been to see the success of the Minnesota Twins on the field, the team's front office expects its biggest victories to come next spring. Twins officials say that, despite a Metrodome lease that limits certain sponsorship opportunities, the team's success will result ...

Tags: Baseball, Marketing and Sponsorship, Minnesota Twins, MLB

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