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Experts: Kaepernick has tough task in proving collusion

Published in SportsBusiness Journal on 11 / 13 / 17

S wimming daily in the marketing morass, we’re unfortunately inured to people talking at length about subjects in which their knowledge deficit is somewhere between pronounced and ignorant. The curious case of Colin Kaepernick i...

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Tags: Marketing and Sponsorship

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Sponsors should use PR better

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Ricoh inks baseball deal

R icoh will be the title sponsor of the New York Yankees-Tampa Bay Devil Rays season-opening series in Japan later this month. Ricoh will get a branded patch on players’ sleeves, ...

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DC Shoes steps toward mainstream

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Tags: ESPN, Marketing and Sponsorship, MTV

Visa adds 3 NFL team deals

I t's the NFL's off-season, when players and sponsors change teams. The latest reshuffle in the credit-card category sees MasterCard adding the New York Jets and Buffalo Bills with sponsorship deals while subtracting the ...

Tags: Allstate, Applebees, Baseball, Buffalo Bills, Cleveland Browns, Denver Broncos, English Premier League, Football, Geico, Marketing and Sponsorship, MLB, New England Patriots, New York Jets, NFL, San Francisco 49ers, Soccer, Starter, Visa

IOC worldwide sponsors put feet in Athens

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Sponsors try on Cubs’ jersey giveaway

The Chicago Cubs have sold eight sponsorships for their recently unveiled authentic jersey promotion, a marketing idea that is already attracting interest from other teams. As of last week, the Cincinnati Reds, Cincinnati Bengals and New Orleans Saints were among the clubs that had called ...

Tags: Baseball, Chicago Cubs, Cincinnati Bengals, Cincinnati Reds, Majestic Athletic, Marketing and Sponsorship, New Orleans Saints, PepsiCo

WTA Tour gets unusual sponsor

An Arab country's airport duty-free store is a new global sponsor of the WTA Tour. In one of the more unusual sports sponsorships, Dubai Duty Free will pump millions of dollars into the circuit and co-sponsor with the women's tennis tour a behind-the-scenes TV reality series on life in th ...

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Marketing A-Rod: No swinging for fences

Just after Alex Rodriguez's trade to New York and his subsequent anointment as the Yankees' 21st century answer to Babe Ruth, another media myth was formulated. MLB's best player on its biggest stage had to produce unlimited endorsement riches. At least that was the speculation in a spate ...

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Russell decides WNBA’s a good fit

Russell Corp. has signed a two-year marketing partnership with the WNBA aimed, in part, at calling attention to Russell's recently created women's division. The deal takes effect with the 2004 WNBA season. The new Russell division includes Russell Athletic and Moving Comfort branded product. ...

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USOC to announce sponsors

T he U.S. Olympic Committee this week announces the family of sponsors secured for the second edition of the Titan Games, with Home Depot signed on as presenting sponsor. As previously reported by this publication, Titan ...

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