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New Ryder Cup branding open to sponsors

Published in SportsBusiness Journal on 10 / 05 / 15

The PGA of America has unveiled its branding plan for next year’s Ryder Cup, aimed at attracting additional corporate partners and building even more fan interest around one of golf’s highest-profile events. Sponsors of the Ryder Cup for the first time in 2016 will get rights to use t...

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Tags: Marketing and Sponsorship, Events and Attractions

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