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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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11/26/01
NBA's touch is again just right

T he NBA has consistently led the major sports leagues in its approach to building brand equity through in-game advertising. Starting more than a decade ago, the league created the aura of its games as being the place to be. With such features as co ...

Tags: Marketing and Sponsorship

11/26/01
Sponsorship briefs

  NHL signs Duracell, re-signs 2 The NHL signed battery brand Duracell to a multiyear sponsorship agreement and scored multiyear renewals with M&M/Mars and Mennen. Duracell becomes the official battery of the NHL in Canada.   Team ow ...

Tags: Marketing and Sponsorship

11/26/01
Young golfer bags club contract

In one of the biggest endorsement deals ever for a young golfer, David Gossett's new PRGR club contract is worth a guaranteed $3 million but could be worth as much as $10 million if he hits certain incentives, sources said. Gossett agreed to a three-year deal to endorse the PRGR brand, part ...

Tags: Marketing and Sponsorship

11/26/01
Why Fox drew the line

T he virtual first-down line is back in national Fox NFL broadcasts, but can anyone believe that Fox dropped it earlier in the season to save money? Even at a time when Fox is telling some of its more senior execs to rein in their monthly travel an ...

Tags: Marketing and Sponsorship

11/26/01
Skepticism, Games hand in hand

T he Olympic Games are supposed to magnify the virtues of fair play, dedication and multicultural harmony. Yet these are not always the focus when host cities are counting down the months and days. A tradition of pre-Olympic angst was renewed in Sal ...

Tags: Marketing and Sponsorship

11/26/01
Inside the deal

THE DEAL: Tyco/ADT signs as presenting sponsor of Ericsson Open, a combined ATP and Sanex WTA Tour event. ESTIMATED VALUE: $750,000-$1 million a year LENGTH: Three years, starting ...

Tags: Marketing and Sponsorship

11/26/01
Two strikes against MLB

I n the mood for some early holiday shopping? If Major League Baseball is on your list, then I have a suggestion for the perfect gift: an image adviser. Baseball doesn't need merely a public relations consultant or a publicist. Rather, the sport is ...

Tags: Marketing and Sponsorship

11/26/01
Woods' Nike deal may grow

Tiger Woods' contract with Nike, believed to be the richest endorsement deal in sports, might be getting even bigger. Woods has been secretly testing Nike's new golf clubs in recent months, according to a source. Woods has historically played Titleist clubs on tour under a flexible, pay-pe ...

Tags: Marketing and Sponsorship

11/26/01
Anschutz group buys MLS rights

Anschutz Entertainment Group bought the operating rights to the Major League Soccer MetroStars last Tuesday, giving it control of nearly half the franchises within the 12-team league. "We would have enormous struggles in determining our future without [Anschutz Entertainment Group]," said ...

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11/19/01
Good Knight at Texas Tech

T here are some challenging sports PR gigs out there: representing Mike Tyson, Allen Iverson, Ray Lewis, John Rocker and Bob Knight, to name a few. Each presents unique PR obstacles, yet it is Knight who may be the most interesting. ...

Tags: Marketing and Sponsorship

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