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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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12/03/01
Puma gets message out

I n a PR campaign, developing the key message (what you want your targeted audience to hear, read and feel) is more important than developing the methods of delivering that message. Consider the challenge to Tony Bertone, Puma's director of global m ...

Tags: Marketing and Sponsorship, Puma AG

12/03/01
Sponsorship briefs

  Gem building Chevy display The Gem Group is taking the wheel on a project designed to highlight Chevrolet's sponsorship of the Atlanta Thrashers. Gem, an Atlanta-based marketing communications firm, will create a vehicle display highlighting the Avalanche, Chevy's new ...

Tags: Atlanta Thrashers, Basketball, Colleges, Hockey, Marketing and Sponsorship, MillerCoors, Milwaukee Bucks

12/03/01
Iverson bobbleheads coming

A n Allen Iverson bobblehead doll premium for the 300-plus Philadelphia-area McDonald's restaurants is the first manifestation of a deal under which Reebok now controls all of the reigning NBA MVP's marketing rights, including sneaker and app ...

Tags: And 1, Basketball, eBay, FIFA, Gillette, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Minnesota Wild, Octagon Group, Philadelphia 76ers, Reebok, SFX, Soccer, Washington Capitals, Yahoo! Inc.

11/26/01
SBJ/ESPN Sports Poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch asked more than 3,300 sports fans the following question: How loyal would you feel toward a credit card company that sponsored an event or sport you follow? Following ar ...

Tags: Marketing and Sponsorship

11/26/01
Bonds cans marketing agent

National League MVP Barry Bonds has abruptly switched marketing agents after a season in which he set a home run record that should have corporate sponsors knocking on his door with endorsement offers like never before. Now representing Bonds is a joint venture between Advantage Marketing Gr ...

Tags: Marketing and Sponsorship

11/26/01
NBA's touch is again just right

T he NBA has consistently led the major sports leagues in its approach to building brand equity through in-game advertising. Starting more than a decade ago, the league created the aura of its games as being the place to be. With such features as co ...

Tags: Marketing and Sponsorship

11/26/01
Sponsorship briefs

  NHL signs Duracell, re-signs 2 The NHL signed battery brand Duracell to a multiyear sponsorship agreement and scored multiyear renewals with M&M/Mars and Mennen. Duracell becomes the official battery of the NHL in Canada.   Team ow ...

Tags: Marketing and Sponsorship

11/26/01
Young golfer bags club contract

In one of the biggest endorsement deals ever for a young golfer, David Gossett's new PRGR club contract is worth a guaranteed $3 million but could be worth as much as $10 million if he hits certain incentives, sources said. Gossett agreed to a three-year deal to endorse the PRGR brand, part ...

Tags: Marketing and Sponsorship

11/26/01
Why Fox drew the line

T he virtual first-down line is back in national Fox NFL broadcasts, but can anyone believe that Fox dropped it earlier in the season to save money? Even at a time when Fox is telling some of its more senior execs to rein in their monthly travel an ...

Tags: Marketing and Sponsorship

11/26/01
Skepticism, Games hand in hand

T he Olympic Games are supposed to magnify the virtues of fair play, dedication and multicultural harmony. Yet these are not always the focus when host cities are counting down the months and days. A tradition of pre-Olympic angst was renewed in Sal ...

Tags: Marketing and Sponsorship

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