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A touch of 007 at the races: Breeders’ Cup signs luxury automaker Aston Martin as sponsor

Published in SportsBusiness Journal on 10 / 17 / 16

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g...

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Tags: Marketing and Sponsorship

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MLB’s new campaign talks about passion

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Tags: Atlanta Braves, Baseball, Boston Red Sox, Chicago Cubs, ESPN, Miami Marlins, Fox, Houston Astros, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Minnesota Twins, MLB, New York Yankees, Nielsen Media Research, San Francisco Giants, Seattle Mariners, St. Louis Cardinals

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Tags: Baltimore Ravens, Buffalo Bills, Cincinnati Bengals, Football, Marketing and Sponsorship, New York Jets, NFL, Pittsburgh Steelers

NFL kickoff applauded

Y ou've got to hand it to the NFL. How many other leagues can convince the world's most powerful leader to go on camera to introduce the season and have him close with one of your most cherished marketing slogans? When President Bush asked us if we were "ready for some football" on Sept. 4, ...

Tags: ABC, Football, Lincoln Financial Group, Marketing and Sponsorship, New York Jets, NFL, PepsiCo, Philadelphia Eagles, Reebok, Verizon, Washington Redskins

Xerox's Olympic ties still strong

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Tags: GE, IOC, Marketing and Sponsorship, Olympics

Ad company finds revenue

A dCommunity Inc. expects to have 25 MLB teams signed to contracts next season for its bathroom advertising programs. AdCommunity pays teams a five-figure fee per year (varying widely depending on the stadium's traffic) for rights to sell ads on bathroom walls. Already in 12 ML ...

Tags: Baseball, Columbus Blue Jackets, Hockey, Marketing and Sponsorship, Minnesota Wild, MLB, Subway

Jack puts cash behind Chargers

The Jack in the Box Bolts antenna ball New San Diego Chargers sponsor Jack in the Box is spending a six-figure amount on a local ad campaign to promote its new sponsorship of the club. The ads feature an "Antenna Ball" toy that the fast- ...

Tags: Football, Marketing and Sponsorship, NFL, San Diego Chargers

Burger chain rallies behind IMS deal

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Tags: ESPN, Marketing and Sponsorship, Motorsports, NASCAR, NBC, USA Today Sports

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Tags: Comcast, Marketing and Sponsorship, Philadelphia 76ers, Philadelphia Flyers

Philips to sponsor ‘Road to WWC’

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Tags: ESPN, FIFA, Marketing and Sponsorship, Soccer

NFL re-signs FedEx for 3 years

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Tags: ABC, Chicago Bears, Football, Fox, Indianapolis Colts, Marketing and Sponsorship, New England Patriots, NFL, Pittsburgh Steelers, San Francisco 49ers

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