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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of those polled claimed to be fans of Major League Baseball, and 28 percent of those MLB fans said they were avid fans. Here are demographics o ...

Tags: Baseball, Marketing and Sponsorship, MLB

FedEx pulling out of CART

Editor's note: This story is revised from the print edition. F ederal Express will drop its $5 million per annum title sponsorship of the beleaguered Championship Auto Racing Teams circuit after this season, said industry sources. The delivery company has been a sponsor of CA ...

Tags: Baseball, Basketball, Championship Auto Racing Teams Inc., FedEx Corp., Football, Golf, IndyCar, Johnson and Johnson, Marketing and Sponsorship, McDonald's Corp., MLB, Motorsports, NASCAR, Brooklyn Nets, Philadelphia Eagles, Reebok, Washington Redskins

Skate event a marathon

T he genesis of the Disney Inline Marathon should give any agency or governing body reason to keep trying. The International Inline Skating Association came to Jon Hughes of Event Marketing and Management and pitched the idea of a skating marathon for one of his clients, Disn ...

Tags: CBS Broadcasting Inc., Chicago Bears, Football, Ford Motor Co., Jeep, Marketing and Sponsorship, Walt Disney Co., Winter Sports

Sponsorship briefs

 Dynegy drops PGA tourney Financially troubled Dynegy Inc. has dropped its sponsorship of The Tour Championship, the end-of-the-season matchup of the top 30 PGA money winners. Last year the energy company signed a four-year deal with a two-year renewal option to be the presen ...

Tags: Colleges, Golf, Marketing and Sponsorship, Motorsports

Twins expect playoff payoff

As satisfying as it has been to see the success of the Minnesota Twins on the field, the team's front office expects its biggest victories to come next spring. Twins officials say that, despite a Metrodome lease that limits certain sponsorship opportunities, the team's success will result ...

Tags: Baseball, Marketing and Sponsorship, Minnesota Twins, MLB

Niche marketing can work well

T here are several advantages in working with a PR firm or publicists that have a niche in your specific industry. First, most likely they already know a good deal about your trade. Second, they should already have established relationships with the media that cover the indust ...

Tags: Golf, Marketing and Sponsorship

SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of those polled claimed to be a fan of the NBA, while more than 29 percent of the league's fans said they were avid fans. Listed here a ...

Tags: Basketball, Marketing and Sponsorship, NBA

Browns boost profile of charitable effort

The branding campaign to build awareness of the Cleveland Browns Foundation, the team's philanthropic arm, will run through the remainder of the season, said Bruce Popko, the Browns' vice president of marketing and development. The Browns launched the first-ever branding campaign for the ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Grizzlies' sponsorship boost

T he Memphis Grizzlies are 40 percent above last year's total in sponsorship revenue and expect another 10 to 12 deals to add to the coffers in the next few months, according to team president Andy Dolich. Dolich wouldn't divulge specific dollar amounts, but said the team now has ...

Tags: Anheuser-Busch Cos., Basketball, Burger King Corp., Canon Inc., Charles Schwab & Co., FedEx Corp., Gillette, KFC, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Memphis Grizzlies, Sonic, Time Warner, Weather Channel, Wendy's International Inc.

NFL links up with Lowe's

U nless you are a Lions fan, football has pretty much always been an entertainment product — a sports entertainment product. The NFL is now taking a more aggressive approach to becoming a general entertainment product by expanding its ties to music, fashion, film and TV. ...

Tags: Detroit Lions, Marketing and Sponsorship, NFL

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