Featured Story

MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

Read More

Tags: Marketing and Sponsorship

More Stories

Super Bowl XXXVIII: Ad rundown

The following presents a rundown of the companies or brands that were advertised during Super Bowl XXXVIII. The Feb. 1 game aired on CBS. The feed monitored was from WBTV in Charlotte. Ads with strictly Charlotte-area affiliations have been excluded. The listing also does not i ...

Tags: Bayer, Daimler AG, Football, Frito-Lay, Gillette, Marketing and Sponsorship, NFL, PepsiCo, Staples, Universal MCA Studios

Campbell's renews with NFL

W hile a championship was won and perhaps some reputations were lost during Super Bowl week here in Houston, the NFL continues to perform well in corporate sponsorships, even under the current dictum that each renewal needs to be ...

Tags: Basketball, Campbell Soup, Canon, Football, Ford, Hockey, IMG, Kraft Foods, Kraft Sports Group, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Staples

Buick’s tourneys get the royal touch

With the addition of the Hartford PGA Tour event to its title sponsorship portfolio this year, Buick has the golf tour's equivalent of a straight flush: the Buick Invitational this week, the Classic in June, the Open in July and the Championship in August. So the strategy this year is to make ...

Tags: Buick, Golf, Marketing and Sponsorship

AFL,Gatorade expect to renew deal

The Arena Football League and Gatorade expect to renew their partnership for the 2004 season, league and company officials said last week. Should a deal be reached, it would give the league its full slate of sponsors from last year. That success has quieted talk among AFL executives who at o ...

Tags: Football, Marketing and Sponsorship, NBC, Quaker Oats

Cards’ ad blitz hits the market

The Arizona Cardinals launched their earliest ever advertising campaign, centered on their new coach, Dennis Green, AP Offensive Rookie of the Year Anquan Boldin and the team's new stadium, to open in 2006. Cardinals’ pitch for season tickets: New he ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship

Teams aren’t top reason to watch SB

The two biggest reasons Americans watch the Super Bowl are because a friend is throwing a party, and to see the competition among national advertisers in the year's top-rated TV show. That's the conclusion of an online survey to determine drivers of Super Bowl XXXVIII viewing. The survey w ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, NFL

L.A. proves to be Land of Activation

J ust as the NHL's all-star affair is reaching record numbers, since it's being played deep in heart of hockey country (Minnesota) this year, so is the NBA's All-Star Game; its Los Angeles location is attracting unprecedented ...

Tags: Adidas, Baseball, Basketball, Colleges, Continental Airlines, Foot Locker, Football, Hockey, Major League Lacrosse, Marketing and Sponsorship, MLB, NBA, NCAA, NFL, NHL, Novartis Pharmaceutical, Quaker Oats, RadioShack

Palmer name drives Ketel One ads

Ketel One Vodka has signed a three-year endorsement deal with Arnold Palmer, the first time the brand has had an endorser, from sports or otherwise, in more than a decade of U.S. sales. Simple text, plain background are par for the course in Ketel On ...

Tags: Golf, Marketing and Sponsorship

Super Bowl XXXVIII ads

Bud Light Click here to view ad Pepsi Ad 1 Click here to view ad Ad 2 Click here to view ad ...

Tags: Marketing and Sponsorship

Focus on Athens security intensifies

S ix months from the opening of the Olympic Games in Athens, officials are joining in a chorus of reassurances that the event will be adequately secured against terrorist threats. It is a natural response to underlying fears about Athens that are not going away anytime soon. The Greek g ...

Tags: Adidas, FIFA, IOC, Marketing and Sponsorship, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug