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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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New cup sponsor won’t hang up on race fans who use other cellular ...

They have 750 million reasons to hoard access to NASCAR's online and wireless content, but executives with Nextel Communications Inc. appear willing to put the interests of fans above the pursuit of maximum return on their investment as their title sponsorship begins. Michael Robichaud, Ne ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Speed Channel taking stage on road

Speed Channel will roll a 53-foot stage truck to every NASCAR Nextel Cup race next year, giving Speed’s live Friday night “Trackside” program a permanent home. The $500,000 rig will travel with a full-time production staff and fold out to a 40-foot-by-24-foo ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Bucs marketing chief Woods departs

Tampa Bay Buccaneers marketing director George Woods resigned midway through the season and has been replaced by Jeff Ajluni, 35. Leaving a defending Super Bowl champion so soon after the big victory is unusual, given that the sales job presumably would be made easier. But sources said Woo ...

Tags: Detroit Red Wings, Marketing and Sponsorship, Tampa Bay Buccaneers

NCAA rolling out 4 new PSA spots

The NCAA was scheduled to air the first of four new public service announcements last weekend on ESPN. The new ads will keep the black-and-white split-screen look of last year’s. The PSAs are part of the NCAA's first branding campaign ...

Tags: Colleges, ESPN, Marketing and Sponsorship, NCAA

Knicks' promos to pump ticket sales

The New York Knicks for the first time are tailoring new sponsorship packages to include promotions outside Madison Square Garden as they look to drive slumping ticket sales. Sanders Prior to this season, Knicks sponsorships included l ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, New York Knicks

Controversy surrounds U.S.

T wo Olympic organizations in the United States face condemnation and penalties stemming from a dispute between the U.S. government and the World Anti-Doping Agency. The showdown places clouds over the U.S. Olympic Committe ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Roddick lands deal with Rolex

A ndy Roddick , the 2003 U.S. Open men's singles champion, has signed a multiyear deal to be an endorser for Rolex . The 21-year-old Roddick joins a list of Rolex athlete endorsers that includes Arnold Palmer and Jack ...

Tags: Baseball, Football, Green Bay Packers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBC, Rolex, SFX

AOL to sponsor IMAX film

AOL for Broadband has signed on as presenting sponsor of the IMAX film "NASCAR3D," scheduled for release March 12, the company will announce today. The documentary, by Warner Bros. Pictures and IMAX Corp. with narration by actor Kiefer Sutherland, takes viewers behind the wheel of a stock ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Pujols enrolls in MuscleTech

St. Louis Cardinals star Albert Pujols has signed his first large endorsement deal, a 15-month agreement with nutritional supplements maker MuscleTech. The deal gives MuscleTech worldwide print and television rights to Pujols, and the company is planning a large print campaign for early next ...

Tags: Baseball, Marketing and Sponsorship, St. Louis Cardinals

Polaroid inks with Rockets

C ameras and film aren't usually thought of as lucrative sponsorship categories, but in the case of the Houston Rockets and Polaroid , that is what has developed. The brand synonymous with instant photography is trying to ...

Tags: Baltimore Ravens, Basketball, Boxing, Chicago Bears, Dallas Cowboys, Football, Golf, Green Bay Packers, Hockey, Houston Rockets, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, Miami Dolphins, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, NFL, Oakland Raiders, Reebok, LA Rams, Unilever, Visa, Washington Capitals, Washington Mystics, Washington Redskins, Washington Wizards

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