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Fox Sports’ ‘Daytona Day’ platform returns with new activation

Published in SportsBusiness Journal on 01 / 16 / 17

Fox Sports is bringing back its “Daytona Day” Daytona 500 marketing campaign to kick off the 2017 NASCAR season and broadening the effort with more buy-in from other NASCAR stakeholders. Fox last year introduced “Daytona Day&rd...

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Tags: Marketing and Sponsorship

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New Balance’s rare foray in sponsorship

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Arizona State connects with fans

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Ambush tactics evil, effective

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NFL net campaign uses ESPN vet

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Monster.com Olympian in training

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Little League signs four sponsors

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Agencies can thrive if they adapt

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