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Penske holds manufacturing summit

Published in SportsBusiness Journal on 09 / 18 / 17

When Team Penske executives were courting Japanese tool company Tungaloy to become a partner of the race team last year, Tungaloy executives had a clear goal in mind if they were to sign up. Tungaloy wanted to increase the amount of tools it sold to Japanese manufacturing giant Mazak, which has b...

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Tags: Marketing and Sponsorship

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USOC to announce sponsors

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Tags: FIFA, IOC, Marketing and Sponsorship, Olympics, Soccer, United Airlines, USOC

MassMutual re-ups with USTA for $35M

The U.S. Open Tennis Championship signed Massachusetts Mutual Life Insurance Co. to a five-year, $35 million sponsorship extension that also covers a proposed series of tournaments preceding the Open. MassMutual is no stranger to the Open. ...

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Dodge ready to stay in NHL fold

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Tags: Baseball, Basketball, Boston Red Sox, Daimler AG, Hockey, IMG, Los Angeles Dodgers, Marketing and Sponsorship, NBA, NHL, Quaker Oats

Hartford's NCAA deal examined

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Tags: Colleges, Hartford Financial, Kraft Foods, Kraft Sports Group, Marketing and Sponsorship, NCAA

Ski & Co. lands GM account

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Tags: Basketball, Football, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHRA, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers

AOL reassigns Len Short

An AOL spokeswoman said the company's executive vice president of marketing, Len Short, was not reassigned simply because of the Super Bowl halftime show. But it didn't help. Short, who led AOL into sponsorship of several sports properties, including the controversial halftime show, w ...

Tags: Football, Marketing and Sponsorship

NFL adds year to licenses

With all of the NFL's non-apparel licenses set to expire soon, along with the agreement that centralizes team licensing and marketing rights, the league has unilaterally extended all hard-goods licenses for an additional year. Non-apparel licensees require longer lead times for development ...

Tags: Football, Marketing and Sponsorship, NFL

Reebok adds rights for MLB

Reebok signed a four-year deal with Major League Baseball last week giving it worldwide rights to market footwear bearing the league's silhouetted batter trademark. The deal means Reebok now has footwear rights with the NBA, NFL and MLB. Apparel licensing rights were not part of the agreeme ...

Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

Constellation on a sports push

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Tags: Baltimore Ravens, Marketing and Sponsorship, McCann-Erickson Worldwide Inc.

Kimberly-Clark counts on Kleenex

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Tags: Allstate, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

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