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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Bears hit database with seat pitch

T he key to generating larger amounts of online revenue through ticket sales might not be in sending more e-mail messages to a larger pool of buyers, as many teams believe. Executives from the Chicago Bears took a less- ...

Tags: Chicago Bears, Football, Houston Texans, Marketing and Sponsorship

PGA Tour to target Latinos

The PGA Tour expects to roll out a series of Latino-targeted marketing and promotional initiatives later this season and has hired an agency, Latino Sports Marketing, to work on concepts and sales leads. It represents the tour's first extensive plans to reach out to U.S. Latinos, and stems fr ...

Tags: Golf, Marketing and Sponsorship

Nextel mobile unit eyes action sports

Wireless telecom brand Boost Mobile, a division of Nextel Communications, will invest heavily in action sports-related events and promotions to support its plan for rolling out its youth-oriented products in several new marketing areas this year, starting with Chicago. As of December, Boo ...

Tags: Marketing and Sponsorship

NBA tabs Silver, O’Neil

NBA Entertainment President and COO Adam Silver will oversee the league's team marketing services division following the departure of senior vice president Bernie Mullin, who was named CEO of the NBA's Atlanta Hawks and NHL's Atlanta Thrashers. O'Nei ...

Tags: Atlanta Hawks, Basketball, Hockey, Marketing and Sponsorship, NBA, Philadelphia Eagles

Cavs eye postseason bonuses

The Cleveland Cavaliers have yet to clinch a playoff spot, but the team is already selling playoff tickets while marketing postseason sponsorship packages with an eye on boosting business for next season. The Cavs are leveraging the popularity of rookie LeBron James and the club's chances ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

LPGA event’s OK with Ford dealers

Oklahoma Ford Dealers has reached a two-year presenting sponsorship deal with Octagon for the LPGA Tour's John Q. Hammons Hotel Classic in Tulsa, Okla. Octagon, which has operated the event since its inception four years ago, took over the tournament's ownership two years ago. Tim Erensen, ...

Tags: Ford, Golf, LPGA, Marketing and Sponsorship

Monster moves on men’s tourney

Online career network Monster continued its trend of creating out-of-the-ordinary experiences to increase brand awareness when it announced plans last week for a mascot rodeo and rock concert as the featured elements in its activation at this year's NCAA Men's Final Four in San Antonio. "M ...

Tags: Colleges, Marketing and Sponsorship, NCAA

USTA, tennis industry use stars

With participation in tennis flat at best, the U.S. Tennis Association and the Tennis Industry Association are launching a $3 million marketing effort encouraging Americans to play its game. Easily the biggest participatory campaign from any tennis industry organization breaks with eight- ...

Tags: Adidas, Boxing, ESPN, Fila, Head USA, K-Swiss, Marketing and Sponsorship, Motorsports, NASCAR, Reebok, USTA

Security prep intensified in Europe

T he brutal toll on human life resulting from this month's commuter train bombings in Madrid only magnifies the daunting security tasks ahead for two European nations that will host major sports events this summer. While th ...

Tags: IMG, Marketing and Sponsorship, Olympics, Soccer, USOC

New players, new ads, new image

The Portland Trail Blazers have unveiled a new ad campaign to introduce four of the team's newest players to local fans. Darius Miles gets ready for outdoor activities in new TV ad campaign. The campaign, dubbed "Trail Blazers Orientatio ...

Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

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