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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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Nasdaq-100 adds magazine sponsor

Venus Williams on March 2003 cover The Miami-based Nasdaq-100 Open and Ocean Drive magazine, whose primary distribution is in South Florida, have struck a new three-year agreement under which the tournament program will run as a 48-page s ...

Tags: Marketing and Sponsorship

Comparing beer in-game ads

D uring an NFL season that is one of the finest realizations of former Commissioner Pete Rozelle's vision of competitive parity, a case can be made that there is competitive parity in the advertising being run during gam ...

Tags: Football, Marketing and Sponsorship, MillerCoors, NFL

Allstate, Kimberly-Clark back revival

D ormant more than a decade, a U.S. Olympic Hall of Fame will be revived in 2004 through underwriting provided by two existing sponsors of the U.S. Olympic Committee. Allstate Insurance Co. will become the hall's presenting ...

Tags: Allstate, IOC, Marketing and Sponsorship, Olympics, USOC

Sports marketers should consider kids

D o you want strangers speaking to your kids without your permission? Suppose a sports marketer followed your kids around practically everywhere. Suppose she was pitching products and services to them on soccer and basebal ...

Tags: Marketing and Sponsorship

Colts sign pair to sponsorships

Marsh Supermarkets and Union Federal Bank will be presenting sponsors of any Indianapolis Colts home playoff games this season. As part of the package, the two Colts sponsors would buy air time on an hour-long playoff preview that would run the Thursday before a game on WNDY-23, a UPN aff ...

Tags: Football, Indianapolis Colts, Marketing and Sponsorship, Tennessee Titans

Drug marketer signs as PGA Tour sponsor

Prescription drug marketer AstraZeneca has signed a multiyear sponsorship deal with the PGA Tour. Terms were not released, but sources said the tour won't sign deals for fewer than four years and that deals of this type generally range between $4 million and $5 million a year. With pharmac ...

Tags: Golf, Marketing and Sponsorship

A holiday e-tail adventure

On the weekend starting Dec. 5, just three weeks before Christmas, much of the East Coast was blasted by the season's first blizzard. Many malls hoping for huge numbers of holiday shoppers were closed by more than a foot of snow, which led to a rush of buyers going online. Weekend Web sales jum ...

Tags: Baseball, Basketball, Chicago Bears, Collegiate Licensing Co., eBay, Foot Locker, Football, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, NHL, Philadelphia Eagles

Chargers, Union Bank extend deal

The San Diego Chargers signed Union Bank of California to a five-year sponsorship extension, the first significant deal for the team since it gained control of Qualcomm Stadium sales. The club expects to announce the deal today. The club also will announce a six-year deal with local pizza c ...

Tags: Football, Marketing and Sponsorship, NFL, San Diego Chargers, San Diego Padres

AFL, Champs sign 3-year deal

Foot Locker's Champs athletic specialty stores have signed a three-year deal making the 600-store chain the "official athletic retailer" of the Arena Football League. Under the deal, Champs will establish branded AFL merchandise areas at its stores in all 19 AFL markets. These AFL-s ...

Tags: Football, Fox, Marketing and Sponsorship, NBC

ESPN X Games ad go for humor

Snowboarder Shaun White “practices” at the ski lodge in a Winter X Games spot. ESPN this week will launch the promotional campaign for its 2004 Winter X Games, debuting four lighthearted ads featuring action-sports athletes who will ...

Tags: ESPN, Marketing and Sponsorship

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