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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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NASCAR needs personalities

A side from skyrocketing rights fees and advertising costs, the biggest threat to NASCAR's meteoric growth is the industry losing touch with driver personalities, which are the glue that sticks fans — and, therefore, sponsors, TV networks and advertisers — to NASCAR. ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Sponsor cops bust up ambushes

A projected global audience exceeding 1 billion is expected to turn its attention to the 2002 World Cup. The 32-team finals open Friday in Seoul. Korea and Japan are sharing host nation duties, and the championship game is scheduled in the Tokyo suburb of Yokohama, Japan, June 30 ...

Tags: Adidas, Anheuser-Busch Cos., FIFA, Marketing and Sponsorship, McDonald's Corp., Soccer

Edelman works Double hard

I n the spring of 2001, Wrigley's asked the folks at Edelman Public Relations Sports and Entertainment Marketing Group what type of PR and community relations program they could develop that would contemporize the Doublemint gum brand . Practicing the philosophy "You can't have ...

Tags: CBS Broadcasting Inc., Edelman Public Relations, Marketing and Sponsorship

Sponsorship briefs

WNBA renews with 2 partners The WNBA, which started its season Saturday, renewed a multiyear marketing agreement with Lady Foot Locker and a licensing agreement with Spalding Sports Worldwide. Lady Foot Locker will receive in-game advertising and on-court signs during nati ...

Tags: Foot Locker, Marketing and Sponsorship, Spalding, WNBA

NBC busy pitching AFL

T he Arena Football League's first season with "lifetime" broadcasting partner NBC doesn't begin until next February, but NBC and league officials have been busy. While the no-rights-fee deal, under which NBC will broadcast a total of 71 regular-season and playoff games next s ...

Tags: ABC, AFL, Anheuser-Busch Cos., Fox, Marketing and Sponsorship, MLB, NBC, NFL, Reebok, Wendy's International Inc.

SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, asked more than 4,000 avid sports fans who made their cellular phone. Here are the results of the yearlong poll. To read: 20.8 percent of avid NFL fans use a Motorola phone. Motorola has been the official wireless telecommun ...

Tags: AT&T Corp., Ericsson Inc., ESPN, Marketing and Sponsorship, Mitsubishi, NFL, Qualcomm, Samsung, Sprint Corp.

Sponsorship briefs

French Open signs FedEx FedEx Corp. subsidiary FedEx Express will become an official sponsor of tennis Grand Slam event the French Open. The five-year agreement with the French Tennis Federation, for which financial details were not released, entitles FedEx E ...

Tags: Championship Auto Racing Teams Inc., Coors Brewing Co., EA Sports Edge, FedEx Corp., Kemper Insurance Cos., Marketing and Sponsorship, St. Louis Rams

Wild Things billboards winners

A transplanted Frontier League baseball team needs publicity to captivate its new town. Enter Blattner Brunner . The Pittsburgh ad firm launched a billboard campaign this month touting the Washington (Pa.) Wild Things, which moved from Canton, Ohio, after last season. True t ...

Tags: Blattner-Brunner Inc., Easton, Marketing and Sponsorship, MLB, Prince

Spider-Man wears Reeboks

A two-story billboard in Times Square shows America's new hero, Spider-Man, endorsing Reebok. There are boards up in Los Angeles and Tokyo, too. Spider-Man looks like Reebok's best entertainment tie-in since it bought into "Survivor" before that show spawned the genre of reality television. ...

Tags: Kellogg, Marketing and Sponsorship, Reebok

SBJ/ESPN Sports Poll

F rom May 15 through June 11, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Indianapolis 500. Here are the responses by select demographics. Statistical anomalies are due to rounding and nonresponses. Sport ...

Tags: ESPN, Indianapolis Motor Speedway Corp., Marketing and Sponsorship, Motorsports

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