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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Tags: Marketing and Sponsorship

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09/01/03
Under Armour titles marathon

Under Armour Performance Apparel, the hot-shot Baltimore-based manufacturer of compression sportswear, has agreed to a three-year deal worth about $500,000 to be the title sponsor of the Baltimore marathon. The agreement ends Corrigan Sports Enterprise's search for a title sponsor to repla ...

Tags: Marketing and Sponsorship

09/01/03
Cleveland Golf strikes gold

C leveland Golf Co. of Cypress, Calif., got a big publicity bonus courtesy of three obscure members of its PGA Tour staff at the Aug. 14-17 PGA Championship at Oak Hill Country Club in Rochester, N.Y. The tournament is one of the sport's four majors and draws the interest of golfers wor ...

Tags: Baseball, Basketball, Football, Golf, Golf Channel, Hockey, Marketing and Sponsorship, MLB, NBA, NFL, NHL, PGA Tour, TaylorMade Golf, Titleist

09/01/03
Sponsors for '08 Games targeted

The quest for domestic sponsor dollars begins in earnest today in Beijing when 2008 organizers and the International Olympic Committee jointly play host to a one-day conference expected to attract more than 800 executives eager to hear about sponsorship opportunities related to the Games. IO ...

Tags: IOC, Marketing and Sponsorship, Olympics

08/25/03
USOC pitches toward $200M goal

W ith as much as $200 million in future revenue at stake, sponsors are said to be responding favorably to sales pitches by the U.S. Olympic Committee as it attempts to lock in four-year contract renewals starting in 2005. USOC marketing chief Jim Grice , in a rare interview, s ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC, Visa

08/25/03
Yahoo! signs Brandi Chastain

Yahoo! signed a one-year agreement with Brandi Chastain to be an official spokeswoman for fifaworldcup.com and endorser of Yahoo!. Chastain will provide analysis and commentary leading up to and during the 2003 Women's World Cup on fifaworldcup.com. She will also be used in Yahoo!'s promot ...

Tags: FIFA, Marketing and Sponsorship, SFX, Soccer

08/25/03
Quarter horse association adds FedEx

The American Quarter Horse Association has signed two new sponsors as it further broadens its roster beyond horse-related goods and services. FedEx signed a 3½-year deal to be the official shipping company of the association, and Michelin signed a deal for the fourth quarter of this ye ...

Tags: Ford, Horse Racing, Marketing and Sponsorship

08/25/03
NTRA pitches patches to jocks

National Thoroughbred Racing Association officials plan to begin talks with top jockeys in the next few weeks about having the jockeys wear the logos of race sponsors at the Breeders' Cup World Thoroughbred Championships, said Chip Campbell, NTRA senior vice president of sponsorship and media ...

Tags: Horse Racing, John Deere, Marketing and Sponsorship, NTRA

08/25/03
Microsoft to market online games

O nline video gaming represents only a single-digit share of the nearly $10 billion U.S. video game market, but Microsoft expects that share to grow considerably and has set up a large marketing push behind Tuesday's launch of the XSN Sports brand and Web site xsnsports.com ...

Tags: ESPN, Fox, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Visa

08/25/03
Williams' CD campaign examined

T he New York Yankees' Bernie Williams can swing a big stick as well as strum a mean ax. The sports world knows about Williams; the music world did not. So, when it came time to promote his new Latin-flavored jazz CD, "The Journey Within," Williams turned to a public relations team led ...

Tags: Baseball, ESPN, Fox, Marketing and Sponsorship, MLB, New York Yankees, YES Network

08/18/03
Nike’s deals for endorsers top $1.4B

Nike Inc. has upped the ante in the sports endorsement game, increasing its monetary commitment to star athletes and sports teams by almost 32 percent, or nearly $350 million, in the last year, according to filings with the Securities and Exchange Commission. Nike disclosed earlier ...

Tags: Adidas, Los Angeles Lakers, Marketing and Sponsorship, Reebok, Wells Fargo

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