Featured Story

Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

Read More

Tags: Marketing and Sponsorship

More Stories

12/17/01
Sponsorship briefs

  Wild joins the 'Mush' rush The Minnesota Wild's 10,000 Rinks Foundation will sponsor participation of sled dog musher Keith Aili in this year's Iditarod Sled Dog Marathon, which begins in Anchorage, Alaska, on March 2. Aili, a native of Ray, Minn., is the owner of Wo ...

Tags: Beacon Sports Capital Partners LLC, Brown & Root Inc., Hockey, Marketing and Sponsorship

12/17/01
PR people: No attachments

I n media relations, the workday — which typically extends into the worknight — is fast-paced. Journalism plays a major role in dictating that pace and direction. Those in media relations don't like to admit it, but they are often forced ...

Tags: Marketing and Sponsorship

12/17/01
AFL, AF2, to sign Reebok

The Arena Football League and Reebok are expected to sign a deal that makes Reebok the official equipment supplier for both the AFL and its Arena Football 2 minor league. The one-year deal is expected to be announced this week. AFL officials said they hope the deal will be a precursor to a ...

Tags: American Sports Data Inc., Football, Marketing and Sponsorship

12/17/01
BellSouth, NuBoard reach deal

NuBoard Media, an Atlanta-based company that sells personal behind-the-seat trash bags to arenas and stadiums, signed a deal with BellSouth Fast Access DSL that will put the company's logo and a tag line on bags installed on the backs of 70,000-plus seats at this year's Peach Bowl. The val ...

Tags: Alien Sport, Football, Marketing and Sponsorship

12/10/01
Court: Billboard just a big ad

C al Ripken is a huge presence everywhere in Baltimore, but nowhere was he bigger in the 1990s than at 28 Light Street. For six years, Ripken's image on a massive, multistory billboard at that address towered over the downtown business district. ...

Tags: Marketing and Sponsorship

12/10/01
Sponsorship briefs

  Powerade powers NHRA series The National Hot Rod Association and the Coca-Cola Co.'s Powerade brand agreed to a five-year deal making Powerade the title sponsor of the NHRA's 23-race national event series, starting with the 2002 season. Coca-Cola and bottled water Da ...

Tags: Marketing and Sponsorship

12/10/01
Inside the deal

THE DEAL: Supercuts signs as title sponsor of the AMA Superbike Challenge race at Sears Point Raceway. ESTIMATED VALUE: Cash value of $200,000-$225,000 over three years; promotional value of $300,000-$325,000 ...

Tags: Marketing and Sponsorship

12/10/01
WTA Tour top sponsor out?

T he WTA is losing its second-biggest sponsor after title holder Sanex . Wick Simmons , Nasdaq chief executive officer, told the women's tennis circuit last week that the exchange will not renew its presenting sponsorship, which expires at th ...

Tags: Marketing and Sponsorship

12/10/01
Olympic ads pitch young adults

O n its way to Salt Lake City, NBC is unleashing a barrage of advertising, representing on the order of $75 million in airtime. It is using a healthy mix of traditional on-air promotional approaches with some innovative new tactics that speak to a ...

Tags: Marketing and Sponsorship

12/10/01
Price tag for year of advertising on jockeys starts at $1M

Recent state regulatory approval gave jockeys at California horse racing tracks permission to join their NASCAR brethren as human billboards. But if you want to buy a package from Jockeys Management Group, the new marketing consortium representing more than 80 percent of California's top ri ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug