Featured Story

Nielsen effort focuses on esports sponsor value

Published in SportsBusiness Journal on 08 / 21 / 17

Nielsen last week announced the launch of Nielsen Esports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: new international viewer data in the U.K., France, Germany, China, South Korea ...

Read More

Tags: Marketing and Sponsorship

More Stories

02/23/04
AOL reassigns Len Short

An AOL spokeswoman said the company's executive vice president of marketing, Len Short, was not reassigned simply because of the Super Bowl halftime show. But it didn't help. Short, who led AOL into sponsorship of several sports properties, including the controversial halftime show, w ...

Tags: Football, Marketing and Sponsorship

02/23/04
NFL adds year to licenses

With all of the NFL's non-apparel licenses set to expire soon, along with the agreement that centralizes team licensing and marketing rights, the league has unilaterally extended all hard-goods licenses for an additional year. Non-apparel licensees require longer lead times for development ...

Tags: Football, Marketing and Sponsorship, NFL

02/23/04
Reebok adds rights for MLB

Reebok signed a four-year deal with Major League Baseball last week giving it worldwide rights to market footwear bearing the league's silhouetted batter trademark. The deal means Reebok now has footwear rights with the NBA, NFL and MLB. Apparel licensing rights were not part of the agreeme ...

Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

02/23/04
Constellation on a sports push

Constellation Energy has tacked three years onto its sponsorship of the Constellation Energy Classic of the Champions Tour, extending the deal through 2007. The fee is roughly $2 million, according to company CEO Mayo Shattuck III, and it includes media but does not include execution costs, w ...

Tags: Baltimore Ravens, Marketing and Sponsorship, McCann-Erickson Worldwide Inc.

02/23/04
Kimberly-Clark counts on Kleenex

W hen it comes to Olympic Games anticipation, consumer products manufacturer Kimberly-Clark hopes the crying begins where the countdown ends. The first-time U.S. Olympic supplier and sponsor has a four-year deal that ga ...

Tags: Allstate, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

02/23/04
Tribe is 2nd to use MLB for campaign

Major League Baseball's efforts to better market the game locally were bolstered last week when the Cleveland Indians became the second club in as many years to have MLB Productions create and produce its local television ad campaign. Jody Gerut (top ...

Tags: Baseball, Cleveland Indians, Marketing and Sponsorship, Minnesota Twins, MLB, Pittsburgh Pirates

02/16/04
SUM consolidates U.S. soccer rights

A fter being formed 18 months ago, Soccer United Marketing , or SUM, is starting to equal its parts. Founded in August 2002 by MLS investors and Japanese ad agency Dentsu as a central sales vehicle for U.S. soccer rights, ...

Tags: AVP, Colleges, Dentsu, FIFA, IMG, Kraft Sports Group, Marketing and Sponsorship, MLS, NCAA, PepsiCo, Soccer, Target, Walgreen

02/16/04
Dr Pepper inks Frisco deal

Groundbreaking ceremonies for the Frisco Soccer & Entertainment Center in Frisco, Texas, are scheduled for this week, but even before an official spade of dirt is shoveled, the complex has signed its first founding partner. Dr Pepper/7Up has signed as the initial "signature partner" at the ...

Tags: Baseball, Dallas Stars, FC Dallas, Hockey, Marketing and Sponsorship, PepsiCo, Soccer, Texas Rangers

02/16/04
Brady plays it cool with endorsements

As the youngest quarterback to win a pair of Super Bowls, Tom Brady could be the most coveted individual athlete endorser in America. Still, while the phones have been ringing nonstop since the Patriots' victory in Super Bowl XXXVIII, Brady's agent does not sound like a man looking to cash in ...

Tags: Football, Marketing and Sponsorship, New England Patriots

02/16/04
Sports faces the TiVo generation

I s the bad news for TV networks turning out to be good news for the sports sponsorship industry? The continuing decline of young male prime-time TV viewers and the rise of digital video recorders are strangling television as we ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Nielsen Media Research

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug