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Fanatics-UA to field MLB jerseys in 2020

Published in SportsBusiness Journal on 10 / 24 / 16

In what would mark a significant shake-up in Major League Baseball’s licensing business, Fanatics and Under Armour have completed a deal that will see them team-produce Under Armour-branded on-field jerseys starting with the 2020 baseball season. The deal would mean the end of MLB’s l...

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Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

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Tags: Baseball, Boston Celtics, Marketing and Sponsorship, MLB, Motorsports, NASCAR

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