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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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12/24/01
Sponsorship briefs

  Skyline Chili gives away $1M A Cincinnati man hit a $1 million half-court shot during the Dec. 13 University of Cincinnati-Xavier University basketball game. Theo Nelson, 38, banked the shot off the backboard in a halftime contest sponsored by Cincinnati restaurant ch ...

Tags: Marketing and Sponsorship

12/24/01
Rams tab A-B playoff sponsor

Anheuser-Busch Cos. has agreed to be the on-site presenting sponsor of the St. Louis Rams' first home playoff game this season. The deal is contingent on the Rams having a home playoff game. Heading into Sunday's matchup against the Carolina Panthers, the Rams sported the best record (11-2 ...

Tags: Marketing and Sponsorship

12/24/01
Car company owes NFL $605K

N ational Car Rental , the official rent-a-car of the NFL since 1999, gets the ignominy of becoming the first league sponsor to default on payments. Bankruptcy Court filings of parent company ANC Rental , which filed for Chapter 11 reorganization ...

Tags: Marketing and Sponsorship

12/17/01
Time to invest is now

T he Bush administration recently admitted something that most of us already knew: The U.S. economy is in recession. It will be perceived to be getting worse during the next few weeks as companies release their fourth-quarter earnings. T ...

Tags: Ambac Assurance Corp., B.U.M., Barton Malow Sports, Basketball, Beers Construction Co., Bell Sports Group, Ben Hogan Co., Booth Creek Holdings Inc., Buccaneers Stadium Limited Partnership, CDC Advertising Inc., Football, Golf, Marketing and Sponsorship, Motorsports

12/17/01
Norfolk looks for naming deal

As Charlotte Hornets officials visit interested cities to leverage their potential relocation deal, Norfolk, Va., officials are rushing to attract a naming-rights offer that must come by Jan. 1. Though the search for a naming-rights sponsor for a proposed $200 million arena in Norfolk come ...

Tags: Alien Sport, Athletic Marketing Agency, Basketball, Marketing and Sponsorship

12/17/01
SBJ/ESPN sports poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a sneaker company that sponsored an event or sport you follow? At right are th ...

Tags: Apex One, Marketing and Sponsorship

12/17/01
The book on figure skating

A n era of sold-out ice skating tours and double-digit TV ratings for competitions and entertainment events was born eight years ago next month, after the hired attack on eventual Olympic skating silver medalist Nancy Kerrigan . One of ...

Tags: Advance Auto Parts, Athletic Marketing Agency, Bijan, BWD Group Ltd., Marketing and Sponsorship, Olympics

12/17/01
NFL ads to hype playoffs

F or years, the NFL's players and coaches have told us that the postseason is a different animal. Just how different it is from regular-season play will be at the center of the NFL's next ad campaign, a collaboration from Young & Rubicam and ...

Tags: Apex One, Bernbach Group, Bijan, Borders Perrin & Norrander, Football, Marketing and Sponsorship

12/17/01
Gatorade signs Big East deal

Gatorade has signed a new five-year agreement with the Big East Conference that makes it the official sports drink and energy bar for the league. The deal, which was brokered by the Big East's marketing agency, Nelligan Sports Marketing, gives Gatora ...

Tags: Marketing and Sponsorship

12/17/01
Inside the deal

THE DEAL: Crown Royal renews its sponsorship of the Team Crown Royal professional bass fishing team. ESTIMATED VALUE: $1 million to $1.2 million annually in promotional and sponsorship value LENG ...

Tags: Apex One, Marketing and Sponsorship

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