Featured Story

Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

Read More

Tags: Marketing and Sponsorship

More Stories

NYC2012 faces Salt Lake fallout

O ne of the biggest challenges facing New York in its bid to host the 2012 Olympics is finding a way to distance itself from Salt Lake City. Or, to put it another way, lobbying for votes under a zero-tolerance ethical standard even as opponent cities gradually proceed on a business- ...

Tags: IOC, Marketing and Sponsorship, Olympics, Time Warner, YES Network

Xerox faces sponsorship decision

D espite an association with the Olympic Games going back nearly 40 years, Xerox is squarely on the fence about whether to remain a global sponsor beyond Athens 2004. The $65 million price for renewal — 18 percent higher leading to the 2008 Beijing Games than the previo ...

Tags: CBS Broadcasting Inc., Fuji Film Co., Marketing and Sponsorship, NBC, Olympics, Visa

Top-Flite maps out spending

S palding Sports Worldwide 's Top-Flite division will nail down in the next two weeks its first- and second-quarter advertising and marketing spending for its new Top-Flite Tour ball. Much of the $6 million total has been committed, but some remains. An additional $4 millio ...

Tags: Baltimore Ravens, Golf, Marketing and Sponsorship, SFX

Sporting News hires PR firm

C an the publicity firm for bawdy Maxim magazine also put the spotlight on the staid Sporting News ? Four Corners Communications is going to try. The New York-based agency signed a deal to promote the 116-year-old weekly, its Web site and Sporting News Radio, all part ...

Tags: AFL, Fox, Marketing and Sponsorship, NBC, Sports Illustrated, Vulcan Ventures

Coke still only NCAA sponsor

Two and a half months have passed since CBS Sports took control of NCAA marketing rights, and the association's corporate sponsor list still stands at one. Officials from the NCAA and CBS say they're not worried. "Overall, we're pleased with where we are," said Dennis Cryder, vice p ...

Tags: Host Communications Inc., Marketing and Sponsorship, NCAA

2002 NFL Sponsors

This chart details the 2002 NFL sponsors and the date their relationship with the NFL began.

Tags: Campbell Soup Co., Canon Inc., Coors Brewing Co., FedEx Corp., Football, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, NFL, PepsiCo, Visa

Sponsorship briefs

Diaper dandy in Camden The Camden (N.J.) RiverSharks of the independent Atlantic League signed a new promotional partnership deal with New Jersey-based Rockaway Bedding for the 2003 season. Rockaway Bedding will sponsor the Diaper Derby during all RiverSharks hom ...

Tags: Marketing and Sponsorship, Spalding

SportSpots: Mixing It Up

• Client: Reebok • Agency: The Arnell Group, New York • Principals: For Reebok: Micky Pant, chief marketing officer; Todd Krinsky, vice president RBK Product. For Arnell: Peter Arnell, chairman/COO; Steve Stoute, chairman of Arnel ...

Tags: ESPN, Marketing and Sponsorship, MTV, Reebok

2002-03 NBA Corporate supporters

2002-03 NBA CORPORATE SUPPORTERS   MARKETING PARTNERS AT&T American Express Anheuser-Busch Cos.* Coca-Cola Co. (Sprite)* ...

Tags: Anheuser-Busch Cos., AT&T Corp., Basketball, Kellogg, Marketing and Sponsorship, McDonald's Corp., NBA, Nestle Purina, Nokia, Novartis Pharmaceutical, Quaker Oats, Real Network, Reebok, Time Warner, Yahoo! Inc.

Post Cereals re-signs with MLB

P ost Cereals is the first Major League Baseball sponsor to renew in the off-season, having signed a letter of intent for a one-year re-up. Sponsorship sources said the company will reprise its highly successful promotion from early this season. That promotion stuffed 22 million ...

Tags: Boxing, ESPN, Marketing and Sponsorship, MLB, NASCAR, NBC, Reebok

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug