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Experts: Kaepernick has tough task in proving collusion

Published in SportsBusiness Journal on 11 / 13 / 17

S wimming daily in the marketing morass, we’re unfortunately inured to people talking at length about subjects in which their knowledge deficit is somewhere between pronounced and ignorant. The curious case of Colin Kaepernick i...

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Iraqi Olympic official meets Bush

Iraq’s citizens face an uncertain future, but one of the country’s first democratically elected officials in more than 35 years is on the road delivering a message of hope. Ahmed Al-Samarrai, president of a new Iraq Olympic ...

Tags: Adidas, Colleges, FIFA, Ford, IOC, Marketing and Sponsorship, NCAA, Olympics, Soccer, USOC

Doctoroff speaks on NYC plans

Making no apologies for vital projects relying, in part, on more than $1 billion in pledges by the city and state, the founder of New York’s bid for the 2012 Olympic Games last week said there is no Plan B and no turning back. “ ...

Tags: Football, IOC, Marketing and Sponsorship, New York Jets, Olympics, USOC, Visa

NHLturns Cup into promotional gold

Even for a traveler accustomed to logging 100,000 miles a year, this is a busy time for the Stanley Cup. Between now and the end of the NHL playoffs sometime in June, hockey’s championship chalice will visit 20 to 25 cities, with numerous stops in each town. It will be the guest of honor a ...

Tags: Basketball, BBDO WorldWide, Colorado Avalanche, Detroit Red Wings, ESPN, Football, Hockey, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Montreal Canadiens, NBA, New York Rangers, NFL, NHL, Pittsburgh Penguins

WNBA’s hopes and ‘Dreams’

The WNBA marked its annual draft last Saturday with the start of its Summer of Dreams campaign, which was created to reward fans but also keep the league top-of-mind in an Olympic year. Summer of Dreams gives fans opportunities throughout the season to win more than $1 million in prizes. ...

Tags: Basketball, Marketing and Sponsorship, Olympics, Phoenix Mercury, WNBA

The Collection secures deal

The licensing and marketing group of four snowboarders known as The Collection has secured its first sponsor. PowerBar has signed through the end of this year, with an option to expand the deal if it proves successful in the next eight months. From lef ...

Tags: Marketing and Sponsorship

Browns courting the cradle crew

In a game of word association, the Dawg Pound and cuddly newborn babies don’t immediately come to mind. Browns brought sponsors Cleveland Clinic, Giant Eagle together for calendar. Maybe that will change through an unusual marketing prog ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Phelps swimming in endorsements

Olympic swimmer Michael Phelps hopes to win as many as seven gold medals during the Athens Olympics this August. But even before he arrives in Greece, the 18-year-old Octagon athlete is starting to pile up gold from nat ...

Tags: Basketball, BBDO WorldWide, Castrol, Charles Schwab, Chevron, Houston Rockets, Marketing and Sponsorship, Motorsports, NASCAR, NBA, Olympics, SFX, Texaco, Visa

Equestrian sponsors step up

Longtime equestrian sports sponsors Rolex and Bayer are among the stakeholders taking a financial risk for a TV broadcast to be shown May 2. The risk, however, could pay off with four times the number of TV viewers who customarily watch an annual event that Rolex and Bayer sponsor. ...

Tags: Bayer, Horse Racing, Marketing and Sponsorship, NBC, Rolex

Midway doesn't get NFL extension

M idway has been quietly dropped as an NFL video game licensee after years of controversy over the level of violence in its “NFL Blitz” game. An NFL spokesman said that the league’s other game license ...

Tags: Adidas, Baseball, Basketball, Castrol, Chevron, Cleveland Cavaliers, Electronic Arts, Foot Locker, Football, Fox, Marketing and Sponsorship, MLB, NBC, New York Yankees, NFL, Reebok, Texaco, Texas Rangers

Kodak makes Olympic plans

W hen the heavy machinery and construction crews finally move aside later this summer, worldwide Olympic sponsor Eastman Kodak plans to establish a large consumer pavilion covering 2,500 square feet inside the gates of th ...

Tags: BBDO WorldWide, FIFA, Gillette, IOC, Marketing and Sponsorship, NBC, Olympics, Soccer, Visa

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