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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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NHL Marketing Partners

2002-03 NHL CORPORATE MARKETING PARTNERS Companies listed with area of marketing rights   Anheuser-Busch Cos./Bud Light (United States)* Coca-Cola Co./ ...

Tags: Anheuser-Busch Cos., Colgate-Palmolive Co., Daimler AG, Esso, Hockey, Kraft Foods, Labatt Brewing Co., Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., NHL, PowerBar Inc., Quizno, Sun Microsystems Inc.

SportSpots: Championship Chums

• Client: Lycos • Agency: Hill Holiday, Boston • Principals: For Lycos: Steve Gross, vice president of marketing; Steve Fund, vice president of advertising and promotions. For Hill Holiday: Spencer Deadrick, executive vice president/ ...

Tags: Lycos Inc., Marketing and Sponsorship, NFL

Vans offering alt-sport properties

S hoemaker Vans Inc. wants to sell its wide range of action-sports entertainment properties, according to several sources. Executives who have seen proposals say the company is asking as much as $40 million for a package of properties that includes its part-ownership of ...

Tags: Action Sports, Bauer Inc., Clear Channel Communications Inc., ESPN, Fox, Hockey, IMG, Labatt Brewing Co., Marketing and Sponsorship, NBC, Octagon Group, Primedia Inc., Vans

Sponsorship briefs

Rams offer gate sponsorships The St. Louis Rams are looking to sell two packages that would offer a company the chance to sponsor a major section of the Edward Jones Dome. Each sponsor would get title sponsorship to two of the dome's four entrances and extensive brand exposure in ...

Tags: Basketball, Daimler AG, Detroit Pistons, Football, KFC, Marketing and Sponsorship, NFL, Philadelphia Eagles, Pizza Hut, St. Louis Rams

Swatch returns to sponsor USOC

S watch is making a comeback as a U.S. Olympic team sponsor and supplier under an agreement that extends through 2008. The deal, announced late last week, marks the return of the Swiss timepiece maker to the U.S. Olympic marketing landscape. Swatch was a sponsor from 1992 to 1996. T ...

Tags: Anheuser-Busch Cos., AEG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

Zocors buys into Tiger vs. Jack

M erck 's Zocor cholesterol drug last week joined Accenture and Jack Daniel as sponsors of the "Tiger vs. Jack" television and print special set to launch the evening of Nov. 12. The deals are in the mid-six figures each. The program is a collaboration between Golf Digest and The ...

Tags: Golf, Golf Channel, Hibernia Corp., Marketing and Sponsorship, NBA, New Orleans Pelicans, NFL, NHL, Portland Trail Blazers

Dolphins naming-rights high

C onsidering how depressed the naming-rights business has been, ownership at the 15-year-old stadium still known as Pro Player — a licensed athletic apparel brand whose parent company filed for bankruptcy protection three years ago — has a price tag that seems out of line with ...

Tags: Miami Marlins, Florida Panthers, Football, Fotoball USA, IMG, Marketing and Sponsorship, McDonald's Corp., Miami Dolphins, Mobil Corp., NFL, PepsiCo, Philadelphia Eagles, SFX, Staples

Gatorade signs with SEC

Gatorade has boosted its involvement with the Southeastern Conference, signing a four-year sponsorship extension with the league and striking a separate media buy with Jefferson-Pilot Sports, the SEC's regional television syndicator for football and men's basketball. Gatorade, a sponsor o ...

Tags: Colleges, Jefferson-Pilot Corp., Marketing and Sponsorship, PepsiCo

SBJ/ESPN Sports Poll

F rom September 2001 through August 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than 66 percent of those polled claimed to be NFL fans, and 40 percent of the league's fans said they were avid fans. Here are demographics of those ...

Tags: ESPN, Football, Marketing and Sponsorship, NFL

ESPN's new NBA ads

T elevising the NBA is a spectacular opportunity and another step in ESPN's evolution from a leading purveyor of sports highlights to a major provider of live sports coverage. So, how has ESPN decided to promote the property that represents its biggest business opportunity and ...

Tags: Marketing and Sponsorship

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