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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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PR do's and dont's
I n his book "The Dream Job: Sports Publicity, Promotion and Marketing," Melvin Helitzer writes, "Publicity is the attempt by an organization or person to benefit from editorial coverage. Since the public believes editorial information is more trust ...
7Up inks Pac-10 Deal w/Fox
F ox Sports Enterprises , which handles sales for Pac-10 Properties , is shopping sponsorship packages that include rights to the first-ever Pac-10 men's basketball tournament, signing 7Up as the tournament's first sponsor and offering a title ...
Tags: Colleges, Football, Marketing and Sponsorship, Motorsports
Sponsorship briefs
Latrobe gets piece of Heinz Latrobe Brewing Co. signed on for a "founding partner" sponsorship agreement that makes its Rolling Rock the official beer of the Pittsburgh Steelers' new home, Heinz Field. The value of the five-year agreement was not disclosed. Plans cal ...
Tags: Basketball, Colleges, Football, Hockey, Marketing and Sponsorship, Tennis
Inside The Deal
THE DEAL: Monster.com signs as the title sponsor of the new Monster Challenge triathlon. ESTIMATED VALUE: $175,000-$200,000 a year LENGTH: Three years DEAL MAKERS: ...
Seattle restaurant's ad campaign
T ypically, we attribute most of the best advertising to the biggest, best-known marketers. But the ingenuity and resourcefulness of the small-budget entrepreneur should never be overlooked as a fountain of real innovation. In the face of the "usual ...
49ers target more fans
The San Francisco 49ers this fall will target the Bay Area's Asian-American population — as well as Hispanic fans — with a weekly game highlights show produced by Creative Marketing Solutions of Fresno, Calif. "We're not sure what to expect," David Goldman, vice president of busi ...
Ripken's low-key retirement
O n June 18, Cal Ripken sat down with Dave Sheinin, a Washington Post writer he had come to trust during his 21-year career. Sheinin posed a question that Ripken had been asked hundreds of times: "Is this your last season?" Ripken paused and in a somewhat nonchalant response said, ...
NYC Marathon adds wheelchair sponsor
The New York City Marathon plans to announce Tuesday that financial data provider ILX Systems will become the first-ever sponsor of its wheelchair competition. The race also plans to announce this week that Gatorade has renewed for another two years as a sponsor, and that prize money will su ...
Though Battier's a dream client, pre-draft campaign is wide awake
A s athletes prepare for Wednesday's NBA draft, PR pros, especially those working with projected lottery or first-round picks, are working frantically to make their clients attractive to the media, to sports fans, to the communities where they may b ...
Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship, MTV
Inside the deal
THE DEAL Cricket Comfortable Wireless signs sponsorship deal with the Pittsburgh Pirates. ESTIMATED VALUE/LENGTH $100,000/One year with option to renew DEAL MAKERS Scott Jones, general manager, Pittsburg ...
Tags: Baseball, C. Vargas & Associates, Marketing and Sponsorship, Pittsburgh Pirates
