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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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Focus on Athens security intensifies

S ix months from the opening of the Olympic Games in Athens, officials are joining in a chorus of reassurances that the event will be adequately secured against terrorist threats. It is a natural response to underlying fears about Athens that are not going away anytime soon. The Greek g ...

Tags: Adidas, FIFA, IOC, Marketing and Sponsorship, Olympics, USOC

Discovery to promote 'Colosseum'

Discovery Channel will use its recently inked sponsorships of the Big East and Pac-10 conferences to promote "Colosseum: A Gladiator's Story," a one-hour special about the life of Verus, a slave who was enlisted to help build the Colosseum and then chosen to fight in the institution he built. ...

Tags: Colleges, Marketing and Sponsorship

USOC’s reforms still to come

T urn the clock back about 12 months on the U.S. Olympic Committee and one finds few references to the organization that do not contain phrases such as "scandal plagued" and "crisis torn." A year later, the smoke has ...

Tags: FIFA, IMG, Marketing and Sponsorship, Olympics, USOC

‘Spider-Man 2’ / MLB: Web marketing

P roduct integration could go to new extremes under a low-seven-figure sponsorship deal that Major League Baseball signed late last year with Sony Pictures . MLB and some of its teams will be helping the launch of "Spi ...

Tags: Amazon, Marketing and Sponsorship, NASCAR, NCAA, NFL, PepsiCo, Pfizer, Visa

MasterCard continues local push

A recent MasterCard ad had NFL star Brett Favre but no NFL marks. While Visa was negotiating a renewal of its NFL sponsorship pact, sans team rights, MasterCard has been deftly scooping up team deals since last summer. To date, Ma ...

Tags: Baltimore Ravens, Chicago Bears, Dallas Cowboys, Green Bay Packers, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, LA Rams, Visa, Washington Redskins

Visa to spend $300M in 6-year NFL deal

Visa has renewed its NFL corporate sponsorship for six years at what the league termed "a total contractual commitment" of $300 million. Sources said the annual figure of $50 million includes cash of $10 million annually in combined rights fees and a minimum guaranteed spend on nfl.com and NF ...

Tags: Football, Marketing and Sponsorship, Merrill Lynch, NFL, Visa

RadioShack joins NBA sponsor list

RadioShack and the NBA last week took the wraps off a low-seven-figure sponsorship that makes the 7,000-store chain the league's official consumer electronics retailer for the remainder of the 2003-04 campaign and for the entire 2004-05 season. For the NBA, the deal represents the securing o ...

Tags: Basketball, Marketing and Sponsorship, MLB, NASCAR, NBA, RadioShack

Forecasts should concern retailers

W hile licensed apparel and athletic footwear are performing well, some forecasts released at the Super Show in Orlando last week have to concern retailers and manufacturers alike. SGMA International's annual for ...

Tags: Carolina Panthers, Electronic Arts, Fox, Green Bay Packers, Huffy Corp., Indianapolis Colts, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, NHL, Philadelphia Eagles, Spalding, Tampa Bay Buccaneers, Target

Nike endorser tab up $192M

Nike Inc.'s long-term endorsement tab grew by almost $200 million between May and November of last year, topping out above $1.6 billion. Nike revealed last week in a filing with the Securities and Exchange Commission that its endorsement commitments had grown from $1.442 billion on May 31 to ...

Tags: Marketing and Sponsorship

U.S. Army re-enlisting with arena league

The U.S. Army is returning as a sponsor of the Arena Football League through a one-year deal estimated to be worth $2 million. The renewal marks the third season of Army's AFL sponsorship, but this year's deal for the first time includes media spending and the activation of some local mark ...

Tags: Football, Marketing and Sponsorship, Quaker Oats

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