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Monster Energy asks NASCAR to extend December deadline for decision on renewing series title sponsorship

Published in SportsBusiness Journal on 09 / 25 / 17

Monster Energy has requested more time from NASCAR to decide whether it wants to renew its title sponsorship of the sanctioning body’s premier series, according to industry executives briefed on the matter. Sources have said that Monster was contractually obligated to let NASCAR know by thi...

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Tags: Marketing and Sponsorship

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