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MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

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Tags: Marketing and Sponsorship

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Hartford's NCAA deal examined

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Ski & Co. lands GM account

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AOL reassigns Len Short

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NFL adds year to licenses

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Reebok adds rights for MLB

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Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

Constellation on a sports push

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Tags: Baltimore Ravens, Marketing and Sponsorship, McCann-Erickson Worldwide Inc.

Kimberly-Clark counts on Kleenex

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Tags: Allstate, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

Tribe is 2nd to use MLB for campaign

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