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The road ahead for the NFL, and lessons for current, future executives

Published in SportsBusiness Journal on 09 / 29 / 14

T he self-admitted mishandling of the Ray Rice situation by both the Baltimore Ravens and NFL Commissioner Roger Goodell has been painful to observe for sports business professionals or, even closer to home, any father with daughters. It is reason...

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Tags: Opinion

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04/15/02
Sponsorship briefs

 Royals fly on Midwest Express The Kansas City Royals named Midwest Express Airlines as the team's official airline. Midwest Express will provide charter flights to and from Royals' away games through 2004. Midwest Express already has deals with the Royals, ...

Tags: CFL, Kansas City Royals, Marketing and Sponsorship

04/15/02
Topps takes cards to Web

T he past and the future are about to collide in an ageless hobby: collecting baseball cards. For those with questions about strategies to market old concepts and products online, a new template program that features baseball cards could provide an answer. ...

Tags: Baseball, Marketing and Sponsorship, MLB, Topps Co.

04/15/02
Spalding to market stars more

A lan Taylor Communications wants golf pros who represent Spalding Sports Worldwide to speak up. The New York-based public relations firm recently signed a six-figure pact to promote the new Top-Flite XL 3000 and a modified line of Strata golf balls, both sold by Spa ...

Tags: ESPN, Fox, Golf, Marketing and Sponsorship, Spalding

04/08/02
Pfizer proves NASCAR's worth

T he rolling outdoor trade fair that follows the Winston Cup Series, a sea of 50 to 200 brightly painted trailers selling souvenirs, apparel, food, cigarettes, insurance, helicopter rides, trucks and cars, mutual funds, RVs, fishing gear and everything else, is one of the most int ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Pfizer

04/08/02
NHRA promotes with Wendy's

C ontinuing an attempt to extricate itself from second-tier property status, the National Hot Rod Association is embarking on its first quick-service-restaurant promotion in six years, a kids' meal promotion beginning this month that will get the NHRA critical exposure in Wendy's ...

Tags: Arizona Diamondbacks, Boston Celtics, Leo Burnett Worldwide, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., NASCAR, NBC, PepsiCo, SFX, Wendy's International Inc.

04/08/02
NFL eyes Europe soccer partner

The NFL has had preliminary conversations with Amsterdam-based soccer club Ajax about forming a marketing partnership between the club and the NFL Europe League's Amsterdam Admirals. The NFL recently formed an alliance with FC Barcelona, creating a marketing partnership between th ...

Tags: Football, Marketing and Sponsorship, MTV, NFL, Soccer

04/08/02
Sponsorship briefs

Coors won't renew soccer deal Coors, fresh from signing its new deal to become official beer sponsor of the NFL, dealt another blow to England's Nationwide Football League last week, deciding to end its title sponsorship of the league's championship competition after its fiv ...

Tags: AFL, Coors Brewing Co., Marketing and Sponsorship, NFL, Palace Sports and Entertainment, Tampa Bay Lightning

04/08/02
SBJ/ESPN Sports Poll

E ach year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll. Sportspoll.com

Tags: Golf, Marketing and Sponsorship

04/01/02
Sponsorship briefs

Boathouse is ECAC sponsor Philadelphia-based Boathouse Sports, a supplier of custom athletic outerwear, entered into an agreement to be the official outerwear supplier of the East Coast Athletic Conference. Financial terms of the deal were not disclosed. Callaway backs jun ...

Tags: Cadillac, Marketing and Sponsorship, Sears, Roebuck & Co.

04/01/02
Vikings near deal extension

The Minnesota Vikings are close to reaching an agreement with U.S. Bank on a potential three-year sponsorship extension, industry sources said. The annual dollar value of the deal would be in the six figures, the sources said. Under terms of a new agreem ...

Tags: Football, Marketing and Sponsorship, Minnesota Vikings

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