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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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01/07/02
Sponsorship briefs

  BK begins Globetrotters promo Miami-based Burger King Corp. launched its national Harlem Globetrotters Sweepstakes, which runs through Feb. 2. Grand prize includes a five-night trip to Atlanta for four. The winner will suit up with the Harlem Globetrotters team for a ...

Tags: Baseball, Marketing and Sponsorship

01/07/02
Grosjean moves to Octagon

Grosjean Sebastien Grosjean , the No. 6-ranked men's tennis player in the world, switched management companies with the start of the new year, moving to Octagon from IMG. He also changed his apparel and footwear sponsor, moving to Lacoste from Re ...

Tags: Marketing and Sponsorship, Tennis

01/07/02
Is Olympic cash there for U.S.?

W ith four American cities poised to bid for the 2012 Olympic Games, one longtime observer wonders whether they know what they're up against. The fact is that while the United States' private sector continues to underwrite the worldwide Olympic move ...

Tags: Marketing and Sponsorship

01/07/02
Men's bowling works on image

T he late '70s and early '80s were the glory days for the Professional Bowlers Association, but then it went in the gutter. Now the PBA is on an upswing. In April 2000, a group of former Microsoft executives bought the struggling PBA for $5 million. ...

Tags: Marketing and Sponsorship

01/07/02
SBJ/ESPN sports poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a computer company that sponsored a sport or sporting event that you follow? A ...

Tags: Amateur Sports, Baseball, Basketball, Colleges, Football, Hockey, Horse Racing, Marketing and Sponsorship, Motorsports, Soccer, Tennis

01/07/02
Saints eye office in Shreveport

The New Orleans Saints are considering opening a sales office in Shreveport, La., in what would be yet another move to expand the club's business presence regionally. A sales office in Shreveport, a city of about 200,000 in the northwestern part of the state, would ...

Tags: Football, Marketing and Sponsorship

12/24/01
Hallmark crown at issue

H allmark recently introduced a wrinkle in its strategy as a 2002-04 U.S. Olympic team and 2002 Salt Lake City Olympic Winter Games sponsor — a strategy that nearly flew under the International Olympic Committee's "clean venue" radar. ...

Tags: Marketing and Sponsorship

12/24/01
Firm eyes tennis, signs Gambill

Neuberger & Berman has signed tennis player Jan-Michael Gambill to an endorsement contract, only the second one ever for the 62-year-old money-management firm. It hopes to announce the deal by the end of the month. Gambill, ranked No. 21, will wear a patch on his Adidas tennis shirt an ...

Tags: Marketing and Sponsorship

12/24/01
MJ still the man in PR survey

Though he's lost his sure shooting touch and he plays for the Wizards, public relations and marketing executives still like Mike. Voters from sports leagues and companies chose Jordan as the male athlete they'd most want to represent their company if they launched a n ...

Tags: Marketing and Sponsorship

12/24/01
SBJ/ESPN sports poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 sports fans the following question: How loyal would you feel toward a long-distance or local communications company that sponsored an event or spo ...

Tags: Marketing and Sponsorship

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