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Circle Sport-Leavine Family Racing’s new sponsorship packages offer guaranteed media impressions

Published in SportsBusiness Journal on 06 / 20 / 16

Single-car NASCAR Sprint Cup team Circle Sport-Leavine Family Racing has begun operating under a new sponsorship model that offers companies guaranteed media impressions, a move believed to be the first of its kind in the sport. Under the standard sponsorship model for the sport, brands pay teams...

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Tags: Marketing and Sponsorship

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Williams' CD campaign examined

T he New York Yankees' Bernie Williams can swing a big stick as well as strum a mean ax. The sports world knows about Williams; the music world did not. So, when it came time to promote his new Latin-flavored jazz CD, "The Journey Within," Williams turned to a public relations team led ...

Tags: Baseball, ESPN, Fox, Marketing and Sponsorship, MLB, New York Yankees, YES Network

Nike’s deals for endorsers top $1.4B

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ATP event lands AeroMexico

AeroMexico has become the official airline partner of the 2003 Tennis Masters Cup, the ATP's season-ending tournament. The airline, Mexico's largest carrier, struck the sponsorship deal with Houston's Westside Tennis Club, which will be home to the 2003 and 2004 editions of the Tennis Mast ...

Tags: ATP, Head USA, Marketing and Sponsorship, Mercedes Benz

Neohatch, Northeastern team up

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Reebok, Adidas join hunt for Yao

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Tags: Adidas, Basketball, Houston Rockets, Marketing and Sponsorship, Reebok, Wells Fargo

Online rewards club helps teams

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Tags: Colleges, Marketing and Sponsorship

Pilot Pen seeks second naming deal

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Tags: ATP, Marketing and Sponsorship, Pilot Pen Corp., WTA

Fox switches ad focus to game

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Tags: Dallas Cowboys, Football, Fox, Marketing and Sponsorship, NBA, NFL, San Francisco 49ers, Tampa Bay Buccaneers

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RadioShack ads offer Long view

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