Featured Story

Teams pour more money, tech into preview centers

Published in SportsBusiness Journal on 03 / 23 / 15

The explosion in sports facility development over the past 18 months has resulted in a key secondary trend — the high-tech, multimillion-dollar preview centers that teams build to market their new venues. The centers, the traditional sales space used to showcase premium seats for stadiums a...

Read More

Tags: Facilities

More Stories

09/23/02
Wild ink three unlikely deals

T hree companies not known for their sports ties have signed deals with the Minnesota Wild. Two of the agreements are with Minneapolis-area companies and are sizable by NHL standards. Genmar Holdings , the largest U.S. producer of recreational boats, has a three-year de ...

Tags: Apple, AT&T Corp., Fox, Hockey, Marketing and Sponsorship, Microsoft Corp., Minnesota Wild, New Orleans Pelicans

09/16/02
Florida Panthers have the Spirit

Scrappy Spirit Airlines has increased its sports sponsorship activity through a two-year deal with the Florida Panthers valued in the low-to-mid six figures annually. The company already has a signage and promotion deal with the Miami Dolphins. Lynne Koreman, Spirit's vice president of mark ...

Tags: Florida Panthers, Hockey, Marketing and Sponsorship

09/16/02
Sponsorship briefs

Sabres back girls' hockey The Buffalo Sabres and Oxygen Media are again joining for a sponsorship program for girls' hockey. The Buffalo Sabres-Oxygen Icebreakers program is a five-week introductory hockey series with instruction offered by Sabres coach Lindy Ruff and ...

Tags: AHL, Buffalo Sabres, Gateway Inc., Marketing and Sponsorship, Oxygen Media, Sonic

09/16/02
Hughes graduates with gold

N ew York high school student Sarah Hughes began her senior year this month, but her summer — and year — has been far from that of her teenage classmates. Hughes in February earned the Olympic women's figure skating gold medal at Salt Lake City, defeating longtim ...

Tags: Campbell Soup Co., DDB Needham Worldwide Inc., GE, IMG, IOC, Ketchum Advertising, Marketing and Sponsorship, NBC, Olympics, USOC

09/16/02
Red Wings' sponsorships roll

N ew sponsors are flocking to the Detroit Red Wings like octopi to ice since the team's most recent Stanley Cup championship early this summer. Some existing sponsors beefed up their packages, as well. Nextel Communications led the latter group, tearing up its thre ...

Tags: Detroit Red Wings, Kroger, Marketing and Sponsorship, MBNA America Bank, MillerCoors, Molson Breweries, NASCAR

09/16/02
SBJ/ESPN Sports Poll

F rom July 2001 through June 2002, ESPN Sports Poll, a service of TNS Intersearch, asked more than 5,000 avid NFL fans who they thought the top sponsor or advertiser of the NFL is. Here are the results broken down by select demographics . To read: 1.7 percent of respondents cited ...

Tags: ABC, Anheuser-Busch Cos., Coors Brewing Co., ESPN, Fox, Marketing and Sponsorship, NFL, PepsiCo

09/16/02
Baron Davis' shoe deal an indicator?

T he market for basketball shoes has bounced back in the past year or so. Is the market for sneaker endorsers returning as well? Davis Baron Davis ' new deal with Reebok has many in the i ...

Tags: ANC Sports, Basketball, Chicago Bears, Dallas Cowboys, FedEx Corp., Miami Marlins, Gillette, Golden State Warriors, Houston Rockets, Marketing and Sponsorship, MCI Group, Miami Dolphins, NASCAR, NBA, New Orleans Pelicans, New York Giants, NFL, Reebok

09/16/02
Planning for crisis critical

H ow, and how quickly, a PR person responds to a crisis may very well determine whether the event, organization or athlete he represents succeeds or fails in the court of public opinion. Most PR practitioners know the importance of having a detailed crisis communications plan ...

Tags: Marketing and Sponsorship

09/09/02
Grizzlies sell foes' regional ties

Andy Dolich (left), Mike Golub intend to boost team's profile far beyond Memphis. The Memphis Grizzlies are beefing up their regional marketing efforts by designing promotional campaigns around players ...

Tags: Anheuser-Busch Cos., Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Memphis Grizzlies, New York Knicks, Portland Trail Blazers

09/09/02
Big names for Olympic golf?

I f the International Olympic Committee agrees later this year to add golf to its Summer Olympics program by 2008, it remains unclear whether Tiger Woods and Sergio Garcia will someday be prowling for a gold medal, or if the field will be lesser-known golfers still hoping to ...

Tags: FedEx Corp., Golf, IOC, Marketing and Sponsorship, NCAA, Olympics, Reebok

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug