Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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NYC Marathon adds wheelchair sponsor
The New York City Marathon plans to announce Tuesday that financial data provider ILX Systems will become the first-ever sponsor of its wheelchair competition. The race also plans to announce this week that Gatorade has renewed for another two years as a sponsor, and that prize money will su ...
Though Battier's a dream client, pre-draft campaign is wide awake
A s athletes prepare for Wednesday's NBA draft, PR pros, especially those working with projected lottery or first-round picks, are working frantically to make their clients attractive to the media, to sports fans, to the communities where they may b ...
Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship, MTV
Inside the deal
THE DEAL Cricket Comfortable Wireless signs sponsorship deal with the Pittsburgh Pirates. ESTIMATED VALUE/LENGTH $100,000/One year with option to renew DEAL MAKERS Scott Jones, general manager, Pittsburg ...
Tags: Baseball, C. Vargas & Associates, Marketing and Sponsorship, Pittsburgh Pirates
Bessemer Trust puts name on Breeders' Cup Juvenile race for 3 yea ...
T he National Thoroughbred Racing Association-Breeders' Cup partnership is expected to announce a three-year sponsorship deal this week with private banking specialist Bessemer Trust . The New York bank will be title sponsor of the Breeders' Cup Ju ...
Tags: ESPN, Horse Racing, Host Communications Inc., Marketing and Sponsorship, MLB, National Thoroughbred Racing Association, NBC
Woods' dominance partly good, partly bad, all Tiger
A popular question at the recent U.S. Open was "Is Tiger Woods' dominance of golf good or bad for the game?" There is no doubt that Woods, having won 27 of 52 starts before the Open, including the previous four consecutive major championships, is t ...
Tags: Golf, Marketing and Sponsorship
Sponsorship briefs
Verizon backs RSN show Verizon Wireless signed a deal to become title sponsor of "Daily News Live," a sports roundtable discussion program that airs weekdays on Comcast SportsNet. Terms of the deal were not disclosed. The program ...
Tags: Comcast Corp., Football, Jacksonville Jaguars, LPGA, Marketing and Sponsorship, Verizon, VirTu Inc.
SBJ/ESPN sports poll
F rom May 2000 through April, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 24,000 sports fans. Listed here is part one of a two-week series detailing the demographics of boxing fans. To read: 24.9 percent of avid boxing fans ar ...
Tags: ESPN, Marketing and Sponsorship
Summer hit: BMW's action 'movie' is creating a trailer full of bu ...
BMW BMW Films Behind the Advertising: BMW Nor ...
Tags: BMW Inc., Marketing and Sponsorship, NBA
NBA playoffs invite a shoot-around of pointed questions, free adv ...
S o many thoughts, so little space. Many idle hours spent watching the NBA playoffs have put these thoughts in my mind. What happened to NBA sponsor-driven promotions? The NBA is a league that, to a great extent, owes its popula ...
Tags: Adidas, Basketball, Dallas Stars, Marketing and Sponsorship, McDonald's Corp., NBA, NBC, Reebok, Southwest Sports Group, WNBA
Inside the Deal
THE DEAL: Supermarket chain Rainbow Foods signs sponsorship deal with the WNBA Minnesota Lynx. ESTIMATED VALUE: $85,000-$100,000 LENGTH: One year DEAL M ...
Tags: Basketball, Marketing and Sponsorship, Minnesota Lynx, Minnesota Timberwolves, Owned by Dayton Hudson Corp., Rainbow Foods, WNBA
