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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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2002 NFL Sponsors

This chart details the 2002 NFL sponsors and the date their relationship with the NFL began.

Tags: Campbell Soup Co., Canon Inc., Coors Brewing Co., FedEx Corp., Football, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, NFL, PepsiCo, Visa

Sponsorship briefs

Diaper dandy in Camden The Camden (N.J.) RiverSharks of the independent Atlantic League signed a new promotional partnership deal with New Jersey-based Rockaway Bedding for the 2003 season. Rockaway Bedding will sponsor the Diaper Derby during all RiverSharks hom ...

Tags: Marketing and Sponsorship, Spalding

SportSpots: Mixing It Up

• Client: Reebok • Agency: The Arnell Group, New York • Principals: For Reebok: Micky Pant, chief marketing officer; Todd Krinsky, vice president RBK Product. For Arnell: Peter Arnell, chairman/COO; Steve Stoute, chairman of Arnel ...

Tags: ESPN, Marketing and Sponsorship, MTV, Reebok

2002-03 NBA Corporate supporters

2002-03 NBA CORPORATE SUPPORTERS   MARKETING PARTNERS AT&T American Express Anheuser-Busch Cos.* Coca-Cola Co. (Sprite)* ...

Tags: Anheuser-Busch Cos., AT&T Corp., Basketball, Kellogg, Marketing and Sponsorship, McDonald's Corp., NBA, Nestle Purina, Nokia, Novartis Pharmaceutical, Quaker Oats, Real Network, Reebok, Time Warner, Yahoo! Inc.

Post Cereals re-signs with MLB

P ost Cereals is the first Major League Baseball sponsor to renew in the off-season, having signed a letter of intent for a one-year re-up. Sponsorship sources said the company will reprise its highly successful promotion from early this season. That promotion stuffed 22 million ...

Tags: Boxing, ESPN, Marketing and Sponsorship, MLB, NASCAR, NBC, Reebok

SportSpots: Surfing Safari

• Client: Motorola Broadband • Agency: Signature, Philadelphia • Principals: For Motorola: Bev Dirbin, manager of communications and public affairs; Alicia Niedzielski, senior manager marketing. For Signature: Bob Brown, COO. ...

Tags: Marketing and Sponsorship, NFL

Fila keeps sponsorships

Fila has reached oral agreements to be a sponsor of the Nasdaq-100 Open for the next two years and of the Pacific Life Open in 2003. The two tournaments are, respectively, the second- and third-largest tennis events in the United States. Fila has sponsored the Pacific Life in Indian Wells, ...

Tags: ATP, Fila, Marketing and Sponsorship, Tennis

IOC won't renew sponsorship

T he International Olympic Committee's effort to overhaul its professional operations apparently means the end of its contractual ties to Atlanta-based marketing services agency Meridian Management . At this point, it is uncertain what the IOC has in mind for handling the delicat ...

Tags: IOC, Marketing and Sponsorship, McDonald's Corp., Olympics, Sports Illustrated, Visa

Burton Snowboards signs Clark

Burton Snowboards has signed 19-year-old Olympic gold-medal snowboarder Kelly Clark to what is probably the richest endorsement deal ever for a female snowboarder. Her agent, Peter Carlisle of Octagon Action Sports, would not disclose dollar figures, but based on several top-name ...

Tags: Action Sports, Marketing and Sponsorship

NHL behind its own TV ads

An NHL fan shows his devotion, watching a game in the pouring rain, in this new spot. While the NHL has relied exclusively on its broadcast partners and their ad agencies to execute and air its branding messages in recent years, ...

Tags: ESPN, Hockey, Marketing and Sponsorship, NHL

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