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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Tags: Marketing and Sponsorship

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Senators offer sponsor referral rewards

T he Ottawa Senators had success last season with a ticket referral program that provided season-ticket holders additional tickets if they provided a legitimate sales lead to the team that paid off in a new account. This season the team has transferred the idea to its corporate sp ...

Tags: Chicago White Sox, Hockey, Marketing and Sponsorship, NBC, Ottawa Senators

EA Sports hunts young sports fans

Tiger Woods invites gamers to challenge him in EA Sports’ new campaign. EA Sports' ad campaign for the Tiger Woods PGA Tour 2004 video game, set to hit stores Tuesday, features commercial spots on ESPN, MTV and Fox's NFL telecasts i ...

Tags: ESPN, Fox, Golf, Marketing and Sponsorship, MTV, NFL, Sports Illustrated

MLB’s new campaign talks about passion

Major League Baseball last week broke what it is calling its ad campaign for the next three to five years. The campaign, "I Live For This," via agency McCann-Erickson, broke during ESPN telecasts. The effort aims to celebrate the passion, exuberance and dedication MLB's elite players have ...

Tags: Atlanta Braves, Baseball, Boston Red Sox, Chicago Cubs, ESPN, Miami Marlins, Fox, Houston Astros, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Minnesota Twins, MLB, New York Yankees, Nielsen Media Research, San Francisco Giants, Seattle Mariners, St. Louis Cardinals

Heinz adds 4 to Red Zone roster

Heinz signed the Jets, Ravens, Bengals and Bills to the Red Zone. Ketchup and food maker H.J. Heinz has added four NFL teams to its expanding, multimillion-dollar football sponsorship program, dubbed the Red Zone. With an assist from ...

Tags: Baltimore Ravens, Buffalo Bills, Cincinnati Bengals, Football, Marketing and Sponsorship, New York Jets, NFL, Pittsburgh Steelers

NFL kickoff applauded

Y ou've got to hand it to the NFL. How many other leagues can convince the world's most powerful leader to go on camera to introduce the season and have him close with one of your most cherished marketing slogans? When President Bush asked us if we were "ready for some football" on Sept. 4, ...

Tags: ABC, Football, Lincoln Financial Group, Marketing and Sponsorship, New York Jets, NFL, PepsiCo, Philadelphia Eagles, Reebok, Verizon, Washington Redskins

Xerox's Olympic ties still strong

S peculation that Xerox Corp. is on its way out as a global Olympic sponsor has yet to diminish. If the 2004 Athens Games are, in fact, where Xerox bows out, the longtime sponsor will not go quietly. During a kickoff scheduled Wednesday across its business units, Xerox launches ...

Tags: GE, IOC, Marketing and Sponsorship, Olympics

Ad company finds revenue

A dCommunity Inc. expects to have 25 MLB teams signed to contracts next season for its bathroom advertising programs. AdCommunity pays teams a five-figure fee per year (varying widely depending on the stadium's traffic) for rights to sell ads on bathroom walls. Already in 12 ML ...

Tags: Baseball, Columbus Blue Jackets, Hockey, Marketing and Sponsorship, Minnesota Wild, MLB, Subway

Jack puts cash behind Chargers

The Jack in the Box Bolts antenna ball New San Diego Chargers sponsor Jack in the Box is spending a six-figure amount on a local ad campaign to promote its new sponsorship of the club. The ads feature an "Antenna Ball" toy that the fast- ...

Tags: Football, Marketing and Sponsorship, NFL, San Diego Chargers

Burger chain rallies behind IMS deal

Six Checkers/Rally’s stands rang up $200,000 in sales during the Brickyard 400 weekend. The management at Indianapolis Motor Speedway has found a way to deliver branded food to its patrons while driving national exposure for a sponsor w ...

Tags: ESPN, Marketing and Sponsorship, Motorsports, NASCAR, NBC, USA Today Sports

Philly teams build data warehouse

By combining the customer databases of the Philadelphia Flyers, Philadelphia 76ers and a host of other sports and entertainment properties, Comcast-Spectacor is primed for an unlimited amount of cross-marketing opportunities to customers of events ranging from hockey games to concer ...

Tags: Comcast, Marketing and Sponsorship, Philadelphia 76ers, Philadelphia Flyers

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