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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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06/24/02
Sponsorship briefs

Jerr-Dan picks up track deal Jerr-Dan Corp. reached a deal with Indianapolis Raceway Park that gives it standing as the official recovery vehicle company of the track. Jerr-Dan has provided the raceway with two wreckers and a rollback automotive carrier t ...

Tags: Basketball, Marketing and Sponsorship, Motorsports

06/24/02
SportsNet forms marketing bond

N otes from Seoul and the FIFA World Cup:Agent Richard Motzkin 's Sports-Net is enjoying another dividend stemming from the growing profile of American soccer players competing abroad, beyond the increase in endorsement potential. Motzkin announced last week that SportsNet ente ...

Tags: FIFA, Marketing and Sponsorship, SFX, Soccer, SportsNet Marketing & Management Inc.

06/17/02
3 more national TV ads for Jeter

N ew York Yankees shortstop Derek Jeter is expected to have three more national television ads on the air within the next month. The Partnership for a Drug-Free America has two ads with Jeter preaching an anti-substance abuse message from agency BBDO . One is aimed at kids, ...

Tags: Baseball, BBDO WorldWide, Century 21 Real Estate Corp., John Hancock, Marketing and Sponsorship, MasterCard International Inc., MLB, MLBAM, NBA, New York Yankees, NFL, NHL, Reebok, SFX

06/17/02
Sponsorship briefs

GMC secures naming rights Local GMC dealers and GMC Corp. agreed to a naming-rights deal with the Gateway Grizzlies that calls for the team's new home in Sauget, Ill., to be called GMC Stadium. The 10-year deal is valued at $1 million. The Grizzlies play in the inde ...

Tags: Anheuser-Busch Cos., CFL, KFC, Marketing and Sponsorship, MillerCoors, MLB

06/17/02
Gatorade commercial a winner

A ny brand that expands as aggressively as Gatorade has into new flavors and products runs the risk of one day waking up to find confused consumers asking, "What does the brand stand for?" You should ask yourself the same question if you ever walk into McDonald's and see ...

Tags: Football, Marketing and Sponsorship

06/17/02
Alan Taylor makes comeback

O nce again, a slew of tennis accounts has Alan Taylor Communications leaping over the net. The New York-based public relations firm courted tennis — and landed accounts such as the original World TeamTennis league, the Volvo Masters and the AT&T ...

Tags: AT&T Corp., ESPN, Gillette, Marketing and Sponsorship, MasterCard International Inc., Nasdaq, NBC, Tennis, Yahoo! Inc.

06/17/02
SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 22,000 U.S. sports fans. Here is a demographic profile of the respondents who identified themselves as boxing fans. The adjacent index information compares that demographic with the compiled profile f ...

Tags: Boxing, ESPN, Marketing and Sponsorship

06/10/02
Sponsorship Briefs

BofA to sponsor PGA event Bank of America Corp. will be the title sponsor of the PGA Tour's stop next year at Colonial Country Club in Fort Worth, Texas. The event will be called the Bank of America Colonial. The sponsorship follows Wachovia Corp.'s recent announcem ...

Tags: AHL, Dallas Cowboys, Ford Motor Co., General Mills, Kmart, Marketing and Sponsorship, NASCAR

06/10/02
Emmitt Smith promo lures sponsors

W ith Emmitt Smith 539 yards from Walter Payton 's mark as the NFL's all-time rushing leader, marketing agency AMG in Irving, Texas, is taking a sponsorship package dubbed Run With History to the market. Included in the package are property rights from the NFL, Players Inc. ...

Tags: Dallas Cowboys, Football, Hershey, IMG, Marketing and Sponsorship, MillerCoors, MLB, NBA, New York Giants, New York Yankees, NFL, PepsiCo, SFX

06/03/02
Bonds to star in MasterCard promo

MLB single-season home run king Barry Bonds has signed with MasterCard as lead spokesman for its MLB Memorable Moments promotion. Sources described it as a low-six-figure deal. This is the third major endorsement of the year for Bonds, after seasons in which he was America's most und ...

Tags: Baseball, Cadillac, Charles Schwab & Co., KFC, Marketing and Sponsorship, MasterCard International Inc., MLB, San Francisco Giants

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