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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Cup race marks shipper DHL’s return

Express carrier DHL is coming out of the shadows after a long period of marketing dormancy in the United States, taking title to a NASCAR Nextel Cup Series race June 20 at Michigan International Speedway. What had been known as the Sirius 400 will be rechristened the DHL 400. Sirius Sat ...

Tags: DHL, Formula One, Fox, Marketing and Sponsorship, Motorsports, NASCAR, NFL, UPS

Lacotte taking lead at Meridian

The global marketing framework of the Olympic Games suddenly is in the hands of a former Swiss military defense official, Urs Lacotte, who reports to a former chairman of a Norwegian industrial services company, Gerhard Heiberg, ...

Tags: IOC, John Hancock, Marketing and Sponsorship, NBC, Olympics, Samsung, Soccer, Swatch, Tag Heuer, USOC, Visa

Vikes find a way to serve Carsoup

Looking to buy a car? Well, the Minnesota Vikings have got a deal for you. While the Vikings are not selling new and used cars, a program the team is launching will connect its fans with dozens of car dealers in Minnesota. A link on the team Web site directs fans to the Vikings’ authorized ...

Tags: Baseball, Colleges, Football, Marketing and Sponsorship, Minnesota Twins, Minnesota Vikings

Soccer United Marketing hires Quinn

Former NFL executive Doug Quinn has agreed to join Soccer United Marketing in a senior capacity, most likely as president, according to sources. The move would give SUM and its parent, MLS, another senior sales and marketing executive. Former MLS executive vice president of marketing M ...

Tags: Marketing and Sponsorship, Soccer

Old pros rule SportsQ Scores

The selection of endorsers should always be predicated by the product/service and its target market. But this year’s SportsQ Scores suggest that for all the notoriety and dollars attracted by whoever is anointed as “th ...

Tags: Baseball, Basketball, Football, Hockey, International Speedway Corp., Marketing and Sponsorship, MLB, NBA, New York Jets, New York Yankees, NFL, NHL

3M extends golf sponsorship

3M is expected to announce today that it has extended its sponsorship of the Champions Tour 3M Championship through 2007. The deal means the Champions Tour now has 26 of its 30 events sponsored through 2005. 3M has been title sponsor of the event in the Minneapolis suburb of Blaine sinc ...

Tags: 3M, Golf, Marketing and Sponsorship, NASCAR, PGA Tour

D-Backs sign new sponsor to redo pool

One of the country’s most famous swimming pools will get a makeover this winter courtesy of a six-figure marketing partnership between the Arizona Diamondbacks and Phoenix-based Ultra Smooth Surfaces Inc. The D-Backs will pool fans’ ideas. ...

Tags: Arizona Diamondbacks, Baseball, Marketing and Sponsorship

MForma hits a solo home run

Barry Bonds’ marketing team has signed an exclusive licensing agreement with mobile game maker MForma to develop a home run derby game that lets cell phone users virtually chase the all-time home run record alongside Bonds. MForma’s “Home Run History ...

Tags: Baseball, Marketing and Sponsorship, MLB, NFL, NHL, San Francisco Giants

Pack roll out summer Lambeau events

The tundra won’t be frozen, but this summer the Green Bay Packers hope renovated Lambeau Field will be almost as popular as on frigid game days. Through an agreement with preseason broadcaster Viacom, the Packers have been running vacation ads in three Midwestern cities touting a visit to ...

Tags: Football, Green Bay Packers, Marketing and Sponsorship

AOL signs deal with Golden Gloves

AOL has signed a deal with Golden Gloves of America that makes AOL for Broadband the presenting sponsor and exclusive Webcaster of the boxing group’s featured tournament. As part of the partnership, which is scheduled to be announced this week, AOL for Broadband will be on the center ma ...

Tags: Boxing, Marketing and Sponsorship, MLB, NASCAR, NBA, NBC, NFL, NHL

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