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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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01/21/02
SBJ/ESPN sports poll

F rom January through November 2001, ESPN SportsPoll, a service of TNS Intersearch, asked sports fans who they thought was the biggest sponsor/advertiser of the PGA Tour. Here are the results of the respondents identifying themselves as PGA fans 12 ...

Tags: Marketing and Sponsorship

01/21/02
Titans' George signs Wilhelmina

Does Eddie George have the look? NFL running back Eddie George has signed Wilhelmina Artists Management, a division of the big New York-based modeling agency Wilhelmina, as his exclusive marketing company in a deal meant to bring the Tennessee Tit ...

Tags: Marketing and Sponsorship

01/21/02
IEG backs Net sponsorship plan

Sponsorship research and evaluation agency IEG and a Rockefeller heir are teaming to create IEG SponsorDirect (iegsponsordirect.com), a sponsorship marketplace and yellow pages for the Internet that allows potential buyers to search for appropriate properties and for sellers to list them. ...

Tags: Marketing and Sponsorship

01/21/02
MasterCard turns back clock

I n 1989, MasterCard exploited the devotion of fans to our national pastime with a balloting contest that had them select Major League Baseball's most historic moment. This year, MasterCard will leverage its five-year, $81 million MLB sponsorshi ...

Tags: Baseball, Hockey, Marketing and Sponsorship

01/14/02
IBM, USTA sign 1-year deal

L ongtime U.S. Tennis Association corporate sponsor IBM has re-signed in a one-year, low-seven-figure deal. IBM retains its broad rights in the computers/information technology/information services sectors. It will continue to run the scoring sys ...

Tags: Baseball, Basketball, Football, Horse Racing, Marketing and Sponsorship, Olympics

01/14/02
BCS no marketing winner

Will we soon kiss the BCS goodbye? W ill we look back one day and realize the 2001-02 college football bowl season was so bad that it compelled a change that saved America's traditional holiday TV feast? ...

Tags: Marketing and Sponsorship

01/14/02
USOC chief tackles marketing

F ollowing through on last month's forecast that he would consider "making adjustments," the new U.S. Olympic Committee chief executive officer, Lloyd Ward , has shifted control of marketing and fund-raising to himself and eliminated the position ...

Tags: Marketing and Sponsorship

01/14/02
SBJ/ESPN sports poll

F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: ...

Tags: Marketing and Sponsorship, Motorsports

01/14/02
Sponsorship briefs

  Learfield/ISP back at Mizzou Learfield Communications Inc. and ISP Sports signed a three-year extension with the University of Missouri for multimedia marketing rights to Mizzou athletics. Learfield and ISP, under the name Mizzou Sports Properties, have held mult ...

Tags: Colleges, Football, Marketing and Sponsorship, Motorsports, Soccer, Tennis

01/07/02
Bears sign partner to boost retail

The Chicago Bears have teamed with Buffalo-based Sportservice to beef up the club's merchandise business, and the cornerstone of that partnership will be two new Bears retail stores at the new Soldier Field. Both the stadium and the Bears stores are scheduled to open in time for the 2003 seas ...

Tags: Football, Marketing and Sponsorship

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