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Circle Sport-Leavine Family Racing’s new sponsorship packages offer guaranteed media impressions

Published in SportsBusiness Journal on 06 / 20 / 16

Single-car NASCAR Sprint Cup team Circle Sport-Leavine Family Racing has begun operating under a new sponsorship model that offers companies guaranteed media impressions, a move believed to be the first of its kind in the sport. Under the standard sponsorship model for the sport, brands pay teams...

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