Featured Story

JPMorgan Chase builds its Open around Williams

Published in SportsBusiness Journal on 08 / 31 / 15

JPMorgan Chase is making Grand Slam contender Serena Williams the centerpiece of its on-site activation for this year’s U.S. Open, marking the culmination of its overall promotional efforts leading up to the event. The company is offering fans the opportunity to pose behind a faux newsdesk ...

Read More

Tags: Marketing and Sponsorship

More Stories

Launch for golf ball examined

M ost PR campaigns designed to launch a new product last six months to a year. Doing the PR for a product launch is often different from doing it for an event, where there's much early work to generate ticket sales and the project ends with the event. While it is possible to genera ...

Tags: ESPN, Golf, Marketing and Sponsorship, Spalding

Rivalries fuel FSN’s NBA campaign

N othing gets sports fans' blood boiling quite like rivalries. And Fox Sports, recognizing the power of rivalries, has tapped the river of bad blood to promote its regional coverage of the NBA. While much has been made of the NBA's new national broadcast deals with Disney's ABC and E ...

Tags: ABC, Basketball, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, ESPN, Fox, Los Angeles Lakers, Marketing and Sponsorship, NBA, Brooklyn Nets, Philadelphia 76ers, Sacramento Kings, Utah Jazz, Walt Disney Co.

More turbulence for USOC

I n the opening weeks of this new year it is distinctly possible that the U.S. Olympic Committee will again find itself shopping for a new chief executive officer and a new chief marketing officer. The scenarios are these: • CEO Lloyd Ward , hired in late 2001, has n ...

Tags: ABC, Adidas, Anheuser-Busch Cos., Fox, IMG, IOC, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

Woolf expands its identity

W oolf Associates has quietly expanded its branding and identity business in the past several months by partnering with Tom Duane , in a former life the founder of SME Design , the shop that handled nearly 100 makeovers for pro and college teams in the 1990s. Woolf Branding ...

Tags: Action Sports, Baseball, Boxing, ESPN, Golf, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, NBC, NHL, SME Design Inc., Woolf Associates Inc.

NFL marketing muscle examined

T here have been a lot of words under this reporter's byline about the "new" NFL sponsorship model, but I can't say I — or even the NFL's own marketers — have ever really expressed succinctly what it is. "Less is more" is one description of that new model. That's not less ...

Tags: ABC, Coors Brewing Co., ESPN, Football, Fox, Frito-Lay, General Mills, Marketing and Sponsorship, NFL, PepsiCo

Sponsorship briefs

Preds sign presenting sponsor The Nashville Predators have secured Baptist Sports Medicine as presenting sponsor for the team's fifth season. Baptist, which has been the team's official health-care provider since its inception, gets its logo tied into team promotions for the remainde ...

Tags: Amateur Sports, Fox, Hockey, IndyCar, Marketing and Sponsorship, Motorsports, Nashville Predators, Tennis, Toyota Motor Corp.

Rogge to visit New York

T he president of the International Olympic Committee arrives in Manhattan next week for his first Big Apple visit since New York was named U.S. candidate in the 2012 Summer Games host city race. New York was selected over San Francisco in a Nov. 2 vote. While no fo ...

Tags: ESPN, FIFA, IOC, Marketing and Sponsorship, Olympics

NYC Marathon divides PR load

L ong-distance running may be an individual sport, but when it comes to public relations work for the New York City Marathon, it is a team effort. The New York Road Runners, the nonprofit organization that owns and operates the event, uses the PR-by-committee approach to ...

Tags: ESPN, Marketing and Sponsorship, NBC

Sponsors help NFL teams say thanks

T he San Diego Chargers and Denver Broncos each had Fan Appreciation Day for the last game of the season, Dec. 29, and each pulled in roughly 20 sponsors to donate significant merchandise to be given away during the games. Prizes at the Chargers game included round-trip tickets ...

Tags: Anheuser-Busch Cos., AT&T Corp., Coors Brewing Co., Denver Broncos, Football, GlaxoSmithKline, Marketing and Sponsorship, San Diego Chargers

Indoor stock car racing on horizon?

A nyone poring over these pages is well aware of NASCAR's recent progress as a sports property: the fact that it's second only to the NFL in TV ratings, the way it's geographically, if not yet psychographically, dispersed across the United States in places far north of the Maso ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug