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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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Tags: Marketing and Sponsorship

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Will NASCAR sponsors shut down?

N ASCAR recently announced that it is overhauling the championship points system for its top-tier product, the Nextel (formerly Winston) Cup Series. That means the marketing programs of the top sponsors in NASCAR will change. The ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Sting hires new ad agency

The WNBA Charlotte Sting has hired Charlotte-based Wray Ward Laseter as its marketing and advertising agency. Wray Ward Laseter, also the agency for the NBA expansion Charlotte Bobcats, will develop Sting marketing platforms and advertising campaigns, according to Sting spokeswoman Karen ...

Tags: Basketball, Charlotte Hornets, Marketing and Sponsorship

Olympian Torres switches agencies

O ne of the few U.S. Olympians of recent years to make the transition from athletic stardom to overall celebrity is switching control of her future endorsement deals from SFX Sports to Premier Management Group . ...

Tags: FIFA, Marketing and Sponsorship, Olympics, SFX, Soccer

Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

Ten years after Tonya-Nancy

Editor's note: This story is revised from the print edition. I t began with a plot straight out of a B movie. It left a bruised Nancy Kerrigan shouting, "Why?" and television executives asking, "Why not?" Oddly, an unexp ...

Tags: FIFA, IMG, John Hancock, Marketing and Sponsorship, NBC, Olympics, Soccer

Bull Riders sign 2 $1M-a-year deals

The Professional Bull Riders (PBR) have signed two major sponsors to multiyear deals together worth nearly $1 million per year. Enterprise Rent-A-Car and an unidentified major packaged-goods company have inked deals that enhance the PBR's roster of traditional consumer brands. PBR vice p ...

Tags: Marketing and Sponsorship

Active.com inks deal with marathon

Active.com last week agreed to a five-year deal with the LaSalle Bank Chicago Marathon to provide online registration, electronic marketing and data management services for the annual race as well as Chicago's spring LaSalle Bank Shamrock Shuffle. Active.com, part of the Active Network ...

Tags: Marketing and Sponsorship

Under Armour to clothe the turtle

Rapidly growing performance apparel company Under Armour has inked a five-year deal becoming the official football uniform supplier to the University of Maryland. It is the first outerwear deal the company has signed and will serve as a testing ground for the company, which may attempt to bra ...

Tags: Colleges, Marketing and Sponsorship, Under Armour

Licensees for LSU, USC

The following is a list of national championship licensees for LSU, USC .

Tags: Colleges, Marketing and Sponsorship, New Era, Riddell Sports

OMD pulls marketing, buying together

T he size of media buying agencies and the amount of dollars that flow through them are testimony to the fact that as sports' cash cow, much of the money today begins with TV advertising. So, shouldn't sports marketing be ...

Tags: ABC, ESPN, Foot Locker, Ford, Marketing and Sponsorship, NBA, PepsiCo

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