Featured Story

Fanatics-UA to field MLB jerseys in 2020

Published in SportsBusiness Journal on 10 / 24 / 16

In what would mark a significant shake-up in Major League Baseball’s licensing business, Fanatics and Under Armour have completed a deal that will see them team-produce Under Armour-branded on-field jerseys starting with the 2020 baseball season. The deal would mean the end of MLB’s l...

Read More

Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

More Stories

Adidas signs NBA's No. 2 pick

W hile Reebok is trying to make Asian inroads with its signing of Yao Ming , Germany-based Adidas is employing more of a Continental strategy, signing No. 2 overall NBA pick Darko Milicic to a three-year (plus op ...

Tags: Adidas, Basketball, Continental Airlines, ESPN, Marketing and Sponsorship, NBA, NFL, OfficeMax, Reebok, Starter, Subway

USOC sponsor faces questions

U.S. Olympic team sponsor Jet Set Sports, an Olympic hospitality and ticket packager, quickly fell into the spotlight amid opening statements by the prosecution as the federal trial of Salt Lake Olympic bid executives Tom Welch and David Johnson began. The two are charged with 15 counts of br ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

Beijing seeks 5 big sponsors

F ive coveted sponsorship categories connected to the 2008 Olympic Games were formally opened to bidding last week by Beijing's Olympic organizing committee, the beginning of a process that is expected to result in record rights a ...

Tags: IMG, IOC, Marketing and Sponsorship, NBC, Olympics

Citi to present the Rose Bowl

Citi, the consumer brand of Citigroup, has signed a one-year deal to be presenting sponsor of the Rose Bowl. The company, which is the world's largest financial services firm, has the option of extending the deal through 2006, when the Rose Bowl will host the national championship game. Po ...

Tags: ABC, Colleges, ESPN, Football, Marketing and Sponsorship, NCAA

Head/Penn signs Agassi

Head/Penn Racquet Sports has renewed its partnership with Andre Agassi through a new contract that will cover the rest of Agassi's tennis career and his postcareer endeavors. Head/Penn was expected to announce the partnership extension last Sunday at the season-ending Tennis Masters Cup, ...

Tags: Head USA, Marketing and Sponsorship

New spots will push Hall of Fame

Several new TV spots promoting the World Golf Hall of Fame will break nationally next year as part of the World Golf Foundation's effort to position the Hall of Fame as the lead brand of the World Golf Village. Both the Hall of Fame, a 75,000-square-foot facility that's managed by the Worl ...

Tags: Golf, LPGA, Marketing and Sponsorship, PGA Tour

PGA of America signs two

Editor's note: This story is revised from the print edition. The PGA of America has signed a presenting sponsor for each of two new golf outings that will take place the week of the 2004 Ryder Cup. Cadillac is the presenting sponsor of the Ryder Cup Captains Challenge, set for Sept ...

Tags: Cadillac, Golf, Marketing and Sponsorship, PGA Tour

New Balance’s rare foray in sponsorship

Looking to deepen its connection to the "serious runners," New Balance is spending some rare sponsorship dollars to title one of the country's most venerable indoor track facilities. Under the deal, which sources said was for $1.2 million over four years, New York City's 168th Street Armo ...

Tags: Citi, Marketing and Sponsorship

Arizona State connects with fans

L ike many sports properties in the current economic climate, Arizona State University's athletic department was tight on funds and faced the reality of having little or no marketing campaign to support its branding and ...

Tags: Colleges, Marketing and Sponsorship

All-Star Classic adds American as sponsor

American Airlines has signed as presenting sponsor of The Football Network's inaugural I-AA All-Star Classic, to be played Dec. 30 in Fort Lauderdale, Fla. In what was described as a low-six-figure, largely barter agreement, American Airlines will fly more than 100 players and coaches and TF ...

Tags: Colleges, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug