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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Third PGA Tour title sponsor in through 2010

EDS’ announcement last week that it has extended its title sponsorship of the EDS Byron Nelson Championship for four additional years, through 2010, makes it the third PGA Tour title sponsor to be locked up though the decade. The AT&T Pebble Beach Pro-Am and the John Deere Classic are loc ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

Advance Auto eyes college marketing

Advance Auto Parts plans to increase its college sports sponsorships from nine this academic year to 16 next year, making college athletics one of the company’s primary sports marketing vehicles. “Our sports marketing strategy is clearly leading us down the path of increased in ...

Tags: Colleges, Marketing and Sponsorship

Roots hopes for follow-up hit

A stylized, casual hat, dubbed by apparel maker Roots Canada as a “unisex poorboy,” is emerging as this summer’s potential answer to its wildly successful USA Olympic beret of 2002. “I am not sure it will be the blockbuster that the beret was,” said Melanie Kletter, a sportswear editor a ...

Tags: Adidas, Marketing and Sponsorship, NBC, Olympics, USOC

Reebok adds Cards’ Navarre

The Arizona Cardinals’ seventh-round pick, quarterback John Navarre, has agreed in principle to endorse Reebok. The sneaker and apparel giant is fond of backup QBs for two reasons: They often appear next to the coach wearing a Reebok cap, and many, like Tom Brady, have emerged fro ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship, NFL, Reebok

Chargers swap beverages

The San Diego Chargers replaced Coca-Cola with Pepsi Bottling Group as their beverage and bottled water sponsor in a deal that includes pouring rights at Qualcomm Stadium. The team also has tabbed MasterCard as its payment card. Both companies will receive permanent signage in Qualcomm St ...

Tags: Football, Marketing and Sponsorship, NFL, PepsiCo, San Diego Chargers, San Diego Padres, Visa

Visa renews with USA Track & Field

Three months before the Athens Olympics, Visa has reaffirmed its commitment to USA Track & Field with a sponsorship renewal through 2008. The terms were not revealed. Sources said Visa more than doubled its previous sponsorship spend with the national governing body. Visa’s Olympic spon ...

Tags: Marketing and Sponsorship, Visa

As part of USOC renewal, B of A taking over program that AT&T ran

Bank of America plans to expand the scope of its Olympic sponsorship by taking over a hospitality program for families of Olympians that AT&T quietly abandoned last year. In detailing a decision to renew its U.S. Olympic Commit ...

Tags: IOC, Marketing and Sponsorship, NBC, NCAA, Olympics, Under Armour, USOC

Mirra image: 2 sponsors extend deals

BMX rider Dave Mirra has signed a four-year extension of his endorsement deal with Slim Jim and a two-year extension of his deal with T-Mobile, said his agent, Steve Astephen. Mirra also recently put on a milk mustache for a “Got Milk?” advertisement. Mirra, who has won 13 gold medals i ...

Tags: Marketing and Sponsorship

Ironman marketing hits the road

Ironman Properties is branching into mobile marketing for the first time this summer, in its 26th year. The worldwide triathlon series has outfitted a 28-foot trailer, branded with its own and sponsors’ logos that will appear at 18 events between June and November to show off Ironman-brande ...

Tags: Marketing and Sponsorship

Ball Park Franks inks deal

Sara Lee’s Ball Park Franks brand is moving out of the ballpark and onto the tracks with a three-year sponsorship deal, making it the official hot dog at 10 of 13 International Speedway Corp. tracks. The deal includes the f ...

Tags: Baseball, Campbell Soup, Chicago White Sox, Denver Broncos, Detroit Tigers, ESPN, Football, Green Bay Packers, IMG, International Speedway Corp., Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Giants, New York Mets, PepsiCo, Philadelphia Eagles, Pittsburgh Steelers

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