Featured Story

Teams pour more money, tech into preview centers

Published in SportsBusiness Journal on 03 / 23 / 15

The explosion in sports facility development over the past 18 months has resulted in a key secondary trend — the high-tech, multimillion-dollar preview centers that teams build to market their new venues. The centers, the traditional sales space used to showcase premium seats for stadiums a...

Read More

Tags: Facilities

More Stories

Twins expect playoff payoff

As satisfying as it has been to see the success of the Minnesota Twins on the field, the team's front office expects its biggest victories to come next spring. Twins officials say that, despite a Metrodome lease that limits certain sponsorship opportunities, the team's success will result ...

Tags: Baseball, Marketing and Sponsorship, Minnesota Twins, MLB

Niche marketing can work well

T here are several advantages in working with a PR firm or publicists that have a niche in your specific industry. First, most likely they already know a good deal about your trade. Second, they should already have established relationships with the media that cover the indust ...

Tags: Golf, Marketing and Sponsorship

SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of those polled claimed to be a fan of the NBA, while more than 29 percent of the league's fans said they were avid fans. Listed here a ...

Tags: Basketball, Marketing and Sponsorship, NBA

Browns boost profile of charitable effort

The branding campaign to build awareness of the Cleveland Browns Foundation, the team's philanthropic arm, will run through the remainder of the season, said Bruce Popko, the Browns' vice president of marketing and development. The Browns launched the first-ever branding campaign for the ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Grizzlies' sponsorship boost

T he Memphis Grizzlies are 40 percent above last year's total in sponsorship revenue and expect another 10 to 12 deals to add to the coffers in the next few months, according to team president Andy Dolich. Dolich wouldn't divulge specific dollar amounts, but said the team now has ...

Tags: Anheuser-Busch Cos., Basketball, Burger King Corp., Canon Inc., Charles Schwab & Co., FedEx Corp., Gillette, KFC, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Memphis Grizzlies, Sonic, Time Warner, Weather Channel, Wendy's International Inc.

NFL links up with Lowe's

U nless you are a Lions fan, football has pretty much always been an entertainment product — a sports entertainment product. The NFL is now taking a more aggressive approach to becoming a general entertainment product by expanding its ties to music, fashion, film and TV. ...

Tags: Detroit Lions, Marketing and Sponsorship, NFL

All eyes on ski and snowboard group

Editor's note: This story is revised from the print edition. S ki season and renewal season arrive together this year, as the U.S. Ski and Snowboard Association engages in contract extension talks with Visa , a sponsor since 1986. The negotiations are a critical barometer for O ...

Tags: ABC, Marketing and Sponsorship, Olympics, Visa

SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than one-third of those polled claimed to be fans of the NHL, and nearly 21 percent of the NHL fans said they were avid fans. Here are demographic ...

Tags: Hockey, Marketing and Sponsorship, NHL

Sponsorship briefs

Arena is 1st Mariner Baltimore-based 1st Mariner Bank reached an agreement with the city of Baltimore to put its name on the Baltimore Arena. The price of the deal is $75,000 annually. Ed Hale, CEO of 1st Mariner Bank, is chairman and CEO of the Baltimore Blast of the Majo ...

Tags: Ford Motor Co., Marketing and Sponsorship, NASCAR, Subway

'Gladiator Games' concept back

T he U.S. Olympic Committee is taking an old concept off the shelf and giving it new life in an effort to strengthen public awareness of prospective future American Olympic stars. Leading proponent and USOC Chief Executive Lloyd Ward is counting on the organization's executi ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Fox, IOC, Marketing and Sponsorship, NBC, NCAA, Time Warner, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug