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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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Dodge ready to stay in NHL fold

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Hartford's NCAA deal examined

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Ski & Co. lands GM account

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AOL reassigns Len Short

An AOL spokeswoman said the company's executive vice president of marketing, Len Short, was not reassigned simply because of the Super Bowl halftime show. But it didn't help. Short, who led AOL into sponsorship of several sports properties, including the controversial halftime show, w ...

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NFL adds year to licenses

With all of the NFL's non-apparel licenses set to expire soon, along with the agreement that centralizes team licensing and marketing rights, the league has unilaterally extended all hard-goods licenses for an additional year. Non-apparel licensees require longer lead times for development ...

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Reebok adds rights for MLB

Reebok signed a four-year deal with Major League Baseball last week giving it worldwide rights to market footwear bearing the league's silhouetted batter trademark. The deal means Reebok now has footwear rights with the NBA, NFL and MLB. Apparel licensing rights were not part of the agreeme ...

Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

Constellation on a sports push

Constellation Energy has tacked three years onto its sponsorship of the Constellation Energy Classic of the Champions Tour, extending the deal through 2007. The fee is roughly $2 million, according to company CEO Mayo Shattuck III, and it includes media but does not include execution costs, w ...

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Kimberly-Clark counts on Kleenex

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Tribe is 2nd to use MLB for campaign

Major League Baseball's efforts to better market the game locally were bolstered last week when the Cleveland Indians became the second club in as many years to have MLB Productions create and produce its local television ad campaign. Jody Gerut (top ...

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SUM consolidates U.S. soccer rights

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