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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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12/09/02
'Road to Glory' brings exposure

E xecutives from three of the higher-profile U.S. Olympic sports federations sat down in October and came away with a unified mission. Their guiding principle? "It's the television exposure, stupid." In their eternal struggle to sustain the waning relevance of Olympic sports ...

Tags: Ignite Sports, Marketing and Sponsorship, NBC, Octagon Group, Olympics, Verizon, Visa

12/09/02
Pouring it on for Super Bowl

Pepsi is finishing its initial season as an NFL corporate sponsor with a Super Bowl promotion that will be splashed across 800 million cans of soda. Pepsi will carry on cans of Pepsi, Diet Pepsi, Pepsi Twist and Diet Pepsi Twist images of five famous Super Bowl memories, as well as a com ...

Tags: BBDO WorldWide, Dallas Cowboys, Football, Marketing and Sponsorship, New England Patriots, New York Jets, NFL, Oakland Raiders, PepsiCo, Pittsburgh Steelers, San Francisco 49ers

12/09/02
Motorsports fail Octagon

Y ou can't blame the people at Octagon if they've been peering obsessively in their rear-view mirrors lately, considering the bad news that's been haunting the company. Appropriately enough, that misfortune came in the form of motorsports — specifically, in losses ...

Tags: Burger King Corp., Marketing and Sponsorship, MasterCard International Inc., Motorsports, Octagon Group

12/02/02
Don't underestimate sponsorships

E astman Kodak, Pepsi and Antuofermo Landscaping are changing the world through sports sponsorship and the "law of unintended consequences." The idea of sponsorship is to touch customers and create brand preferences, leading to sales. Never forget that it's all about sales. ...

Tags: IOC, Marketing and Sponsorship, McDonald's Corp., Olympics, PepsiCo

12/02/02
USOC tests American markets

U .S. Olympic Committee marketers want to find out if the Olympic brand is attractive among American consumers even absent a U.S.-hosted Games on the horizon. The test market is Orlando, where an Athens 2004 Olympics Store opens Thursday near the city's convention center in an ...

Tags: Adidas, Anheuser-Busch Cos., Marketing and Sponsorship, Olympics, USOC, Visa

12/02/02
Relay races to keep up

R elay Sports Marketing recently picked up Coca-Cola as a client and will be handling a Hispanic-oriented initiative for Coke. The deal helps to round out a whirlwind year for the agency, which had 13 employees on Jan. 1 but now numbers 55, with the addition of J.C. Dolan & As ...

Tags: Baseball, Basketball, First USA, Golf, Hockey, IMG, Marketing and Sponsorship, MBNA America Bank, Minnesota Twins, MLS, NBA, NHL, Publicis, Soccer

12/02/02
Sponsorship briefs

Allstate commits to Newell Allstate Insurance Co. is the new presenting sponsor of the 6-year-old Pete Newell Challenge college basketball doubleheader in a one-year deal. Allstate will invest about $75,000 in the event, which this year features California vs. Kansas and Stanford vs. ...

Tags: AFL, Allstate, Colleges, Hockey, Marketing and Sponsorship, PepsiCo, San Jose Sharks

12/02/02
Alan Taylor’s campaign for GNC

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Tags: Arizona Diamondbacks, Baseball, Fox, Marketing and Sponsorship

12/02/02
SBJ/ESPN Sports Poll

F rom October 2001 through September 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 22,000 U.S. sports fans. The following chart cross-compares avid fan percentages for 12 sports tracked, showing the percentage of avid fans of one specific sport (top row) that ...

Tags: Baseball, Basketball, Boxing, Colleges, Football, Golf, Hockey, Marketing and Sponsorship, MLB, MLS, Motorsports, NBA, NFL, NHL, Soccer, Tennis

12/02/02
Marketer goes full circle

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Tags: Arizona Diamondbacks, AT&T Corp., Basketball, Football, Foote, Cone & Belding, Golf, Marketing and Sponsorship, NBA, NFL, Palm Inc., PowerBar Inc., St. Louis Rams, Washington Redskins, Westwood One

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