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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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04/22/02
Bad timing for Blatter, FIFA

Y ou are FIFA's Joseph "Sepp" Blatter , head of the world governing body of soccer, arguably the most passionately followed sport on earth. So what do you do less than six weeks from the start of your global world championship? Apparently, you divert attention from the building d ...

Tags: FIFA, Marketing and Sponsorship, PepsiCo, Soccer

04/22/02
Sponsorship briefs

Search starts for Genuity sub The South Florida Golf Foundation, which organizes and oversees The Genuity Championship event on the PGA Tour, has initiated a search for a new title sponsor to replace Genuity Inc. Genuity had been the title sponsor since 2001. Television ratings for ...

Tags: Cadillac, Marketing and Sponsorship, NASCAR

04/22/02
SBJ/ESPN Sports Poll

E ach year, from two weeks immediately preceding the NHL playoffs through two weeks after they conclude (approximately eight weeks), ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the games. Here are the results of the 2001 poll , reported ...

Tags: ESPN, Marketing and Sponsorship, NHL

04/15/02
SBJ/ESPN Sports Poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 22,000 U.S. sports fans about their level of interest in the Arena Football Leagues (AFL and AF2). Here are the responses by select demographics . Sportsp ...

Tags: AFL, Football, Marketing and Sponsorship

04/15/02
McD's trying World Cup promo

I n one of the few examples showing stateside leveraging of World Cup rights, more than 700 McDonald's in the Los Angeles market will run a World Cup phone card promotion around the May 31-June 30 tournament. The offer sees four different collectible cards going for $2.49 and o ...

Tags: Adidas, Dallas Cowboys, Fox, Host Communications Inc., Marketing and Sponsorship, McDonald's Corp., MCI Group, Microsoft Corp., NBA, NBC, Qualcomm, SFX, Soccer, Sports Illustrated, Sprint Corp., Yahoo! Inc.

04/15/02
Sponsorship briefs

 Royals fly on Midwest Express The Kansas City Royals named Midwest Express Airlines as the team's official airline. Midwest Express will provide charter flights to and from Royals' away games through 2004. Midwest Express already has deals with the Royals, ...

Tags: CFL, Kansas City Royals, Marketing and Sponsorship

04/15/02
Topps takes cards to Web

T he past and the future are about to collide in an ageless hobby: collecting baseball cards. For those with questions about strategies to market old concepts and products online, a new template program that features baseball cards could provide an answer. ...

Tags: Baseball, Marketing and Sponsorship, MLB, Topps Co.

04/15/02
Spalding to market stars more

A lan Taylor Communications wants golf pros who represent Spalding Sports Worldwide to speak up. The New York-based public relations firm recently signed a six-figure pact to promote the new Top-Flite XL 3000 and a modified line of Strata golf balls, both sold by Spa ...

Tags: ESPN, Fox, Golf, Marketing and Sponsorship, Spalding

04/08/02
Pfizer proves NASCAR's worth

T he rolling outdoor trade fair that follows the Winston Cup Series, a sea of 50 to 200 brightly painted trailers selling souvenirs, apparel, food, cigarettes, insurance, helicopter rides, trucks and cars, mutual funds, RVs, fishing gear and everything else, is one of the most int ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Pfizer

04/08/02
NHRA promotes with Wendy's

C ontinuing an attempt to extricate itself from second-tier property status, the National Hot Rod Association is embarking on its first quick-service-restaurant promotion in six years, a kids' meal promotion beginning this month that will get the NHRA critical exposure in Wendy's ...

Tags: Arizona Diamondbacks, Boston Celtics, Leo Burnett Worldwide, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., NASCAR, NBC, PepsiCo, SFX, Wendy's International Inc.

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