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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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Tags: Marketing and Sponsorship

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Constellation on a sports push

Constellation Energy has tacked three years onto its sponsorship of the Constellation Energy Classic of the Champions Tour, extending the deal through 2007. The fee is roughly $2 million, according to company CEO Mayo Shattuck III, and it includes media but does not include execution costs, w ...

Tags: Baltimore Ravens, Marketing and Sponsorship, McCann-Erickson Worldwide Inc.

Kimberly-Clark counts on Kleenex

W hen it comes to Olympic Games anticipation, consumer products manufacturer Kimberly-Clark hopes the crying begins where the countdown ends. The first-time U.S. Olympic supplier and sponsor has a four-year deal that ga ...

Tags: Allstate, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

Tribe is 2nd to use MLB for campaign

Major League Baseball's efforts to better market the game locally were bolstered last week when the Cleveland Indians became the second club in as many years to have MLB Productions create and produce its local television ad campaign. Jody Gerut (top ...

Tags: Baseball, Cleveland Indians, Marketing and Sponsorship, Minnesota Twins, MLB, Pittsburgh Pirates

SUM consolidates U.S. soccer rights

A fter being formed 18 months ago, Soccer United Marketing , or SUM, is starting to equal its parts. Founded in August 2002 by MLS investors and Japanese ad agency Dentsu as a central sales vehicle for U.S. soccer rights, ...

Tags: AVP, Colleges, Dentsu, FIFA, IMG, Kraft Sports Group, Marketing and Sponsorship, MLS, NCAA, PepsiCo, Soccer, Target, Walgreen

Dr Pepper inks Frisco deal

Groundbreaking ceremonies for the Frisco Soccer & Entertainment Center in Frisco, Texas, are scheduled for this week, but even before an official spade of dirt is shoveled, the complex has signed its first founding partner. Dr Pepper/7Up has signed as the initial "signature partner" at the ...

Tags: Baseball, Dallas Stars, FC Dallas, Hockey, Marketing and Sponsorship, PepsiCo, Soccer, Texas Rangers

Brady plays it cool with endorsements

As the youngest quarterback to win a pair of Super Bowls, Tom Brady could be the most coveted individual athlete endorser in America. Still, while the phones have been ringing nonstop since the Patriots' victory in Super Bowl XXXVIII, Brady's agent does not sound like a man looking to cash in ...

Tags: Football, Marketing and Sponsorship, New England Patriots

Sports faces the TiVo generation

I s the bad news for TV networks turning out to be good news for the sports sponsorship industry? The continuing decline of young male prime-time TV viewers and the rise of digital video recorders are strangling television as we ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Nielsen Media Research

Pats post-title sales at No. 2 ever

When it comes to post-Super Bowl sales, the only team that can beat the New England Patriots is, well, the New England Patriots. Sales of Patriots merchandise through NFLShop in the two weeks following the Super Bowl will fall 10 percent to 15 percent short of the $2.4 million record set b ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, Tampa Bay Buccaneers

Cap One aboard for hoops top 10

Capital One has signed on as a secondary sponsor of "College Basketball's 10 Greatest Teams," a show that is title-sponsored by Dell and set to air April 3, the Saturday during the weekend of the Final Four. The deal is integrated with a large promotional push on espn.com that broke last w ...

Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship

New ballpark, new sales pitch in Philly

The Philadelphia Phillies finally have more than baseball to attract fans to games, and the club's preseason television ad campaign provides a humorous look at the change. Phillies Tomas Perez (top) and Jim Thome (second from top) share touching mome ...

Tags: Baseball, Marketing and Sponsorship, Philadelphia Phillies

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