Featured Story

Signage company ANC hires Kerepesi from Pac-12 Networks to run sales

Published in SportsBusiness Journal on 06 / 27 / 16

Steve Kerepesi, who spent the last five years leading the sponsorship sales team for Pac-12 Networks, has left the conference to join ANC, the Learfield-owned video display and signage company in New York. ANC created a new position for Kerepesi — executive vice president and chief revenue ...

Read More

Tags: Marketing and Sponsorship

More Stories

09/29/03
NHL making connections

T he NHL will roll out an aggressive suite of mobile phone-based entertainment features this season leveraging — in part — its official sponsor relationship with Nextel but possibly involving all major carriers by the end of the season, as talks are taking place with many ...

Tags: Aflac, Baseball, Fox, Golf, Hockey, Marketing and Sponsorship, MLB, NHL, PGA Tour

09/29/03
Sponsors Symposium notes

The Sports Sponsorship Symposium, presented by SportsBusiness Journal and The Sports Business Daily, was held last week in New York City. The two-day conference featured panel sessions and specific case studies focused largely on return on investment. Here are selected excerpts from the d ...

Tags: Chicago Bears, Colleges, CBSSN, Football, Hockey, Kroger, Marketing and Sponsorship, MillerCoors, Motorsports, NASCAR, NFL, NHL, PepsiCo

09/22/03
Record runner lacks shoe deal

Baltimore Ravens running back Jamal Lewis, who set the single-game NFL rushing record on Sept. 14, does not have an athletic shoe endorsement deal. The shoes that carried Lewis to his record 295 yards were manufactured by Reebok, but his deal with the company lapsed several years back, accor ...

Tags: Baltimore Ravens, Football, Marketing and Sponsorship, Reebok

09/22/03
Big rivalry in Michigan gains sponsor

Michigan and Michigan State became the latest schools to market their rivalry games when they and Fox Sports Net Detroit last week unveiled the Pontiac Challenge Cup, a competition between the two schools in the 23 sports that they have in common. The Pontiac Challenge Cup joins other rivalr ...

Tags: Colleges, Fox, Marketing and Sponsorship

09/22/03
Adidas to return to NFL fields?

Editor's note: This story is revised from the print edition. I t happens every year with the regularity of the swallows returning to Capistrano. Just before the NFL season starts, Nike director of football sports marketing Bill Kellar directs a missive to the 70 percent or so ...

Tags: Adidas, Basketball, Bayer, Comcast, Football, GlaxoSmithKline, Golf, Hockey, Marketing and Sponsorship, Motorsports, NBC, NFL, NHL, Pfizer, Philadelphia 76ers, Philadelphia Eagles, Reebok, Soccer

09/22/03
Serena wins most marketable vote

Serena Williams is the most-marketable female athlete in sports today, according to results of a new survey of national sports business executives. The survey, conducted by The Sports Business Daily, an affiliated publication, asked marketers, sponsorship consultants and media members to ...

Tags: Basketball, Golf, Marketing and Sponsorship, Soccer

09/22/03
USOC offers trip to ... Colorado

S o much for the lure of Greece, its historic landmarks and famous islands, or its status as birthplace of the modern Olympic Games. Pressured to cut hospitality costs or address fears about potential terrorism, corporations keep looking for ways to entertain customers and reward employ ...

Tags: CBSSN, IMG, Marketing and Sponsorship, NBC, Olympics, USOC, William Morris Endeavor

09/22/03
Senators offer sponsor referral rewards

T he Ottawa Senators had success last season with a ticket referral program that provided season-ticket holders additional tickets if they provided a legitimate sales lead to the team that paid off in a new account. This season the team has transferred the idea to its corporate sp ...

Tags: Chicago White Sox, Hockey, Marketing and Sponsorship, NBC, Ottawa Senators

09/22/03
EA Sports hunts young sports fans

Tiger Woods invites gamers to challenge him in EA Sports’ new campaign. EA Sports' ad campaign for the Tiger Woods PGA Tour 2004 video game, set to hit stores Tuesday, features commercial spots on ESPN, MTV and Fox's NFL telecasts i ...

Tags: ESPN, Fox, Golf, Marketing and Sponsorship, MTV, NFL, Sports Illustrated

09/22/03
MLB’s new campaign talks about passion

Major League Baseball last week broke what it is calling its ad campaign for the next three to five years. The campaign, "I Live For This," via agency McCann-Erickson, broke during ESPN telecasts. The effort aims to celebrate the passion, exuberance and dedication MLB's elite players have ...

Tags: Atlanta Braves, Baseball, Boston Red Sox, Chicago Cubs, ESPN, Miami Marlins, Fox, Houston Astros, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Minnesota Twins, MLB, New York Yankees, Nielsen Media Research, San Francisco Giants, Seattle Mariners, St. Louis Cardinals

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug