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NASCAR teams feel pressure on sponsor pricing

Published in SportsBusiness Journal on 06 / 26 / 17

Hulu's deal with little-known Circle Sport raises concerns about a correction in team sponsorship. Photo by: GETTY IMAGES When Hulu entered into NASCAR earlier this month via a team sponsorship, th...

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Tags: Marketing and Sponsorship

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NBA celeb fans line up to show their love

You've really got to "Love This Game" to be at Madison Square Garden on this chilly Monday night in March. The competition for the hometown Knicks is the Atlanta Hawks, a league doormat at 26 games below .500. The Knicks themselves have lost six more games than they've won and are coming ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Football, Marketing and Sponsorship, NBA, NBC, New York Knicks, NFL

MLB brands Opening Day

W hile the NFL has been successful recently appropriating opening day as a marketing platform, baseball, the sport that originated the term, is starting to fight back with a bevy of Opening Day activities. Major League Base ...

Tags: Baseball, Colleges, Football, Fox, Kraft Foods, Kraft Sports Group, Manchester United, Marketing and Sponsorship, MLB, NCAA, New Era, NFL, PepsiCo, Pizza Hut, Soccer

WNBA ads air sound of music

The WNBA plans to introduce new television spots in its "This Is Who I Am" campaign this weekend. The spots will have an almost music-video feel and will incorporate female singers Fefe Dobson, Martina McBride and Skye Sweetnam, said Teri Schindler, vice president of WNBA broadcasting. ...

Tags: Basketball, Marketing and Sponsorship, WNBA

IOC plans shakeup of marketing arm

The International Olympic Committee last week advised its worldwide sponsors that it would not renew the contract of the two founding executives of Meridian Management, the IOC's newly acquired in-house marketing and sponsorship coordination agency. Their agreements will expire in December. ...

Tags: GE, IOC, John Hancock, Marketing and Sponsorship, Olympics, Visa

Knicks ready postseason marketing

Madison Square Garden sits atop Penn Station, so it follows that the New York Knicks are planning to use the tag line "Next Stop" to anchor a postseason marketing campaign. The Knicks haven't sniffed the playoffs since the 2000-01 NBA season. As a result, their business has suffered. They ...

Tags: Basketball, Marketing and Sponsorship, MSG Network, New York Knicks

PwC increases TPC investment

PricewaterhouseCoopers has pumped up its presence at this week's The Players Championship, one of the top events on the PGA Tour, with a major media and hospitality package. While the event does not seek a title sponsor, PricewaterhouseCoopers will have an expanded presence at the tourn ...

Tags: Buick, Cadillac, Charles Schwab, Golf, Marketing and Sponsorship, PricewaterhouseCoopers

MLS mixes old (Pele) with new (Adu)

Deal has Adu reaching for Sierra Mist. With its ninth season opening April 3, Major League Soccer is hoping that combining international soccer ambassador Pele with 14-year-old wunderkind Freddy Adu will give it some of the broad exposure ...

Tags: Marketing and Sponsorship, MLS, PepsiCo, Soccer

Sosa in Pepsi's leadoff spot

M LB corporate sponsor Pepsi will mark the beginning of the baseball season with a TV commercial using Sammy Sosa . That will be at least the third time the Chicago Cubs slugger has been used in a Pepsi spot. Howeve ...

Tags: Baseball, BBDO WorldWide, Chevron, Chicago Cubs, Fila, Gillette, Hockey, JC Penney, Majestic Athletic, Marketing and Sponsorship, MillerCoors, MLB, Motorsports, NASCAR, New Era, NHL, PepsiCo, Publicis, San Francisco Giants, Sports Authority, Westwood One

A-B still the king of sports ad spending

Ford Motor Co., Microsoft Corp. and Southwest Airlines Co. surged upward on the rankings of sports advertising spenders last year, according to Nielsen Media Research. Ford pulled into the No. 2 overall position behind only Anheuser-Busch Cos., laying down more than $136 million on sports ...

Tags: Cadillac, Daimler AG, Ford, Lexus, Marketing and Sponsorship, Mazda, MillerCoors, NFL, PepsiCo, Pfizer, RadioShack, Subway, Universal MCA Studios, Verizon, Visa, Volkswagen

Burch leaves Fila behind for marketing

Howe Burch, who ran Fila's sports marketing for more than a decade, is leaving the sneaker and apparel company to establish a sports marketing consultancy. Burch, 49, has been with Fila since 1993 after 12 years at Doner Advertising in Baltimore. During his 11-year tenure at Fila, he signed ...

Tags: Adidas, ATP, Basketball, Fila, Marketing and Sponsorship, NBA, USTA, WNBA

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