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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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07/29/02
Gatorade headed to U.S. Open

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Tags: CBS Broadcasting Inc., Fox, Golf, Marketing and Sponsorship, NASCAR, NBC, NHL, PepsiCo, Shell Oil

07/29/02
SBJ/ESPN Sports Poll

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07/22/02
World Cup sponsor Gillette wants out

G illette , easily the most venerable World Cup patron, is looking to get out of its longtime soccer sponsorship. A sponsor of the quadrennial soccer tourney since 1970, the health and beauty aids marketer has more recently looked to cut marketing and other expenses in the face ...

Tags: Campbell Soup Co., Chicago Bears, Gillette, Green Bay Packers, Hershey, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, SFX, Soccer, St. Louis Rams, Visa, Westwood One

07/22/02
SBJ/ESPN Sports Poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, compiled demographic information on nearly 23,000 U.S. sports fans. Here are select demographics of the 8,831 of those fans who indicated they were fans of the WNBA . The index compares WNBA fans ...

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07/22/02
Sponsorship briefs

Red Sox will drive Volvos Volvo Cars of North America and its New England retailers have signed on as sponsors of the Boston Red Sox, a deal that includes a sign atop Fenway Park's Green Monster and a fleet of vehicles for use by team staff and management. The agreeme ...

Tags: BMW Inc., Boston Red Sox, Marketing and Sponsorship, Wells Fargo

07/22/02
Gem Group thinks young for WTT

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07/15/02
MLB sponsors fear strike

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07/15/02
NBC re-signs title sponsor

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07/15/02
Texans sign KB Home

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07/15/02
Sponsorship briefs

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