Featured Story

IndyCar seeks $10M-15M yearly from next title sponsor

Published in SportsBusiness Journal on 01 / 15 / 18

IndyCar is asking for a rights fee of $10 million to $15 million annually from potential title sponsors, according to sources, an increase from what IndyCar reportedly receives from lame-duck partner Verizon. Sources said IndyCar is seeking that range in rights fees, and hopes to secure a commens...

Read More

Tags: Marketing and Sponsorship

More Stories

VW’s $100M wins ’08 auto category

With Volkswagen firmly behind the wheel of one of history’s most lucrative Olympic deals — one industry source says it’s worth about $100 million in cash, services and programs — predictions that Beijing’s host city status for the 2008 Games would open sponsorship floodgates appear on targe ...

Tags: GE, IMG, IOC, Marketing and Sponsorship, Olympics, Volkswagen

NASCAR sponsors becoming thrifty

The rising price of Nextel Cup team sponsorship has some companies altering their NASCAR strategies to a more-focused, lower-dollar approach. Longtime NASCAR allies Pennzoil and Mobil 1, along with Sirius Satellite Radio, have opted to change their level of commitment by becoming associate ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Penske Corp.

Jones pushed to the archives

Nike has all but eliminated Olympic sprint champion Marion Jones from its Nikewomen Web site. Featured in multiple photographic images, Jones was unmistakably the star of the site only a few weeks ago when it operated under a fo ...

Tags: Foot Locker, IOC, Marketing and Sponsorship, Olympics, USOC

NASCAR sales pitch in high gear

After five minutes behind the wheel at Lowe’s Motor Speedway just outside Charlotte, Maybelline-Garnier vice president Lisa Carvalho exceeded 150 mph on the straightaways, careening around the 1.5-mile oval inside 2002 Winston Cup champion Tony Stewart’s No. 20 Home Depot Chevrolet, crashin ...

Tags: Century 21, Foot Locker, Gillette, International Speedway Corp., Lowes, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New England Patriots, NFL, PepsiCo, PGA Tour, Speedway Motorsports Inc., UPS

Saturn takes Gravity presenting role

Carmaker Saturn will be the presenting sponsor of the Gravity Games this September. The sponsorship is the first announced by the property, which was bought by the Outdoor Life Network last winter. Gravity Games executives would not disclose the value of the deal. Saturn has been involve ...

Tags: ESPN, Marketing and Sponsorship, NBC

Sponsors fill out roster of All-Star promos

MLB marketers are solidifying sponsorship plans in and around the July 13 All-Star Game in Houston. All-Star fans will receive nesting dolls. The New York Mercantile Exchange has taken title sponsorship to the All-Star Futures Game o ...

Tags: Baseball, Century 21, ESPN, Marketing and Sponsorship, MLB, NFL

Phelps makes waves for Visa

Swimmer Michael Phelps, a medal favorite for the Summer Olympics, is rapidly becoming the commercial face of the Athens Games in the United States. Phelps will be featured in a television ad that Visa will break this week — the second of three Olympic spots it is producing this year to supp ...

Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

Bengals' pitch: Guaranteed fun

Bengal Chad Johnson helps deliver ticket-sales pitch on 20 Cincinnati-area billboards. Guarantees have a long history in sports, starting with Joe Namath’s famous boast about Super Bowl III. Now, the Cincinnati Bengals have a marketing ca ...

Tags: Cincinnati Bengals, Football, Kansas City Chiefs, Marketing and Sponsorship

Selling takes back seat for Cialis

Lilly Icos’ erectile dysfunction drug Cialis isn’t your typical PGA Tour title sponsor: You can’t park the product just off the 18th green and let the patrons experience it. In fact, there are a lot of things you can’t do in marketing the product. But company marketers and consultant Vel ...

Tags: Golf, Marketing and Sponsorship

News from the NACMA seminar

Trip Durham (right, with Dave Brown): “A lot of people just don’t dig that deep.” Board members and officers of the National Association of Collegiate Marketing Administrators held their first-ever NACMA On the Road seminar for NCAA Divis ...

Tags: Colleges, Marketing and Sponsorship, NCAA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug