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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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12/23/02
Sponsorship briefs

Northeast signs Verizon dealer The Northeast Conference signed a sponsorship with a local Verizon dealer to promote the Verizon brand. Under the sponsorship Verizon, through AG Cell Tel, will receive television and sampling opportunities and other corporate exposure at conference eve ...

Tags: Baseball, Colleges, Hockey, Houston Astros, Marketing and Sponsorship, National Lacrosse League, Arizona Coyotes, Verizon

12/23/02
Fila nears Clijsters renewal

Fila is close to re-signing the world's No. 4-ranked women's tennis player, Kim Clijsters, for another three years. Financial terms of the deal could not be determined, but Fila said the Belgian star passed up higher bids from other companies to sign with the Italian fashion brand. "She ...

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12/23/02
USOC to make its HQ on a cruise ship

W ith a search for a large enough hotel proving futile, the U.S. Olympic Committee's official delegation is moving ahead with plans to secure a cruise ship as its headquarters hotel in Greece during the Athens 2004 Summer Olympics. The ship will be docked under the jurisdic ...

Tags: ABC, Ellerbe Becket, HOK Inc., Marketing and Sponsorship, Olympics

12/23/02
Chiefs open cyber gates

S avvy sports marketers understand that the history of sports marketing is simply repeating itself online. Eighty years ago, the New York Yankees gave little thought to the return on investment for a root beer company that featured Babe Ruth on an outfield billboard. The same ...

Tags: Football, Kansas City Chiefs, Marketing and Sponsorship, New York Yankees

12/16/02
Olympic training bases in Florida?

A coalition of Olympic sports federations is hoping to establish and operate two common training bases in south Florida. The sites might be run independent of the U.S. Olympic Committee. USOC Chief Executive Officer Lloyd Ward recently endorsed the intent of the proposed ...

Tags: IMG, Marketing and Sponsorship, Olympics, USOC

12/16/02
Miller deals will go through Web

M iller Brewing is introducing a Web-based system that will become the only way to begin to pitch the company on a sponsorship deal. In a collaboration with Chicago-based SponsorAid , Miller has launched miller.sponsoraid.com , where sports and event properties fill o ...

Tags: Marketing and Sponsorship, MillerCoors

12/16/02
Gillette to stay with World Cup

S ources said that after giving serious consideration, Gillette will continue with its World Cup sponsorship commitment, which runs through the 2006 event. A World Cup sponsor since 1970, Gillette had considered pulling out in light of recent financial difficulties, but balke ...

Tags: Colleges, Gillette, Golf, Marketing and Sponsorship, NBA, Soccer

12/09/02
Where Is the Beef?

View Burger King's new ad • Client: Burger King • Agency: Amoeba, Los Angeles • Principals: For Burger King: Andy Bonaparte, senior director of global advertising. For Amoeba: Len Fink and Jon ...

Tags: Basketball, Burger King Corp., Los Angeles Lakers, Marketing and Sponsorship

12/09/02
Sole Endorser

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Tags: Basketball, Marketing and Sponsorship, Sacramento Kings

12/09/02
Tour stop in Reno-Tahoe still on?

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Tags: Atlanta Braves, eBay, Golf, Marketing and Sponsorship, Microsoft Corp., MLB, NBA, NFL, Topps Co., Visa, Wachovia

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