Featured Story

MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

Read More

Tags: Marketing and Sponsorship

More Stories

04/19/04
NHLturns Cup into promotional gold

Even for a traveler accustomed to logging 100,000 miles a year, this is a busy time for the Stanley Cup. Between now and the end of the NHL playoffs sometime in June, hockey’s championship chalice will visit 20 to 25 cities, with numerous stops in each town. It will be the guest of honor a ...

Tags: Basketball, BBDO WorldWide, Colorado Avalanche, Detroit Red Wings, ESPN, Football, Hockey, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Montreal Canadiens, NBA, New York Rangers, NFL, NHL, Pittsburgh Penguins

04/19/04
WNBA’s hopes and ‘Dreams’

The WNBA marked its annual draft last Saturday with the start of its Summer of Dreams campaign, which was created to reward fans but also keep the league top-of-mind in an Olympic year. Summer of Dreams gives fans opportunities throughout the season to win more than $1 million in prizes. ...

Tags: Basketball, Marketing and Sponsorship, Olympics, Phoenix Mercury, WNBA

04/19/04
The Collection secures deal

The licensing and marketing group of four snowboarders known as The Collection has secured its first sponsor. PowerBar has signed through the end of this year, with an option to expand the deal if it proves successful in the next eight months. From lef ...

Tags: Marketing and Sponsorship

04/19/04
Browns courting the cradle crew

In a game of word association, the Dawg Pound and cuddly newborn babies don’t immediately come to mind. Browns brought sponsors Cleveland Clinic, Giant Eagle together for calendar. Maybe that will change through an unusual marketing prog ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

04/19/04
Phelps swimming in endorsements

Olympic swimmer Michael Phelps hopes to win as many as seven gold medals during the Athens Olympics this August. But even before he arrives in Greece, the 18-year-old Octagon athlete is starting to pile up gold from nat ...

Tags: Basketball, BBDO WorldWide, Castrol, Charles Schwab, Chevron, Houston Rockets, Marketing and Sponsorship, Motorsports, NASCAR, NBA, Olympics, SFX, Texaco, Visa

04/19/04
Equestrian sponsors step up

Longtime equestrian sports sponsors Rolex and Bayer are among the stakeholders taking a financial risk for a TV broadcast to be shown May 2. The risk, however, could pay off with four times the number of TV viewers who customarily watch an annual event that Rolex and Bayer sponsor. ...

Tags: Bayer, Horse Racing, Marketing and Sponsorship, NBC, Rolex

04/12/04
Midway doesn't get NFL extension

M idway has been quietly dropped as an NFL video game licensee after years of controversy over the level of violence in its “NFL Blitz” game. An NFL spokesman said that the league’s other game license ...

Tags: Adidas, Baseball, Basketball, Castrol, Chevron, Cleveland Cavaliers, Electronic Arts, Foot Locker, Football, Fox, Marketing and Sponsorship, MLB, NBC, New York Yankees, NFL, Reebok, Texaco, Texas Rangers

04/12/04
Kodak makes Olympic plans

W hen the heavy machinery and construction crews finally move aside later this summer, worldwide Olympic sponsor Eastman Kodak plans to establish a large consumer pavilion covering 2,500 square feet inside the gates of th ...

Tags: BBDO WorldWide, FIFA, Gillette, IOC, Marketing and Sponsorship, NBC, Olympics, Soccer, Visa

04/12/04
Wal-Mart back for MLB All-Star game

Wal-Mart, the nation’s biggest corporation, will be the exclusive retail home of balloting for Major League Baseball’s All-Star Game on July 13 in Houston. Wal-Mart receives All-Star balloting in its 3,400 U.S. locations via a pass-through arrangement with Pepsi, an MLB corporat ...

Tags: Baseball, Marketing and Sponsorship, MLB, PepsiCo, Subway

04/12/04
NBA gets out the hardware for postseason

With the NBA playoffs opening Saturday, the league is unveiling early marketing support from some of its corporate sponsors, along with a new stylized logo for the NBA Finals. All this seems to be underwriting a new level of visibility for the NBA’s championship trophy. The NBA’s champi ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, MTV, NBA, NHL, Spalding, Sports Illustrated

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug