Featured Story

JPMorgan Chase builds its Open around Williams

Published in SportsBusiness Journal on 08 / 31 / 15

JPMorgan Chase is making Grand Slam contender Serena Williams the centerpiece of its on-site activation for this year’s U.S. Open, marking the culmination of its overall promotional efforts leading up to the event. The company is offering fans the opportunity to pose behind a faux newsdesk ...

Read More

Tags: Marketing and Sponsorship

More Stories

Effort helps NBA All-Star fans

I n an effort to combat the counterfeiting of team-logoed products, the four major sports leagues and Collegiate Licensing Co. work together under the umbrella of the Coalition to Advance the Protection of Sports logos (CAPS). The Graubard Group, a New York City marketing and communicat ...

Tags: Baseball, Basketball, Collegiate Licensing Co., Colleges, Football, Hockey, Marketing and Sponsorship, MLB, NBA, NFL, NHL

Donruss signs sponsorship deal

S ports-card maker Donruss has signed up for a two-year sponsorship in the mid-six figures annually with the Texas Rangers that will festoon The Ballpark in Arlington's concourses with more than 50 10-foot-tall banners depicting Rangers greats in Donruss cards. The deal a ...

Tags: ABC, Anheuser-Busch Cos., Baseball, ESPN, Marketing and Sponsorship, Mazda, MillerCoors, NASCAR, Texas Rangers

Are you Russell Athletic material?

T here's at least one brand in every category that's so accomplished at making whatever consumer product it sells that marketing is often an afterthought. Russell Athletic is that way. From its origins 101 years ago among the textile mills of Alabama, it built a brand heritag ...

Tags: Fotoball USA, Marketing and Sponsorship, MLB, NCAA, Rawlings Sporting Goods Co., Reebok, Russell Corp., Spalding

Sponsorship briefs

Meatpacker titles races Sahlen's Packing Co. of Buffalo will be the title sponsor for Watkins Glen International's Sports Car Grand Prix and the Six Hours of the Glen. The event is scheduled for June 20-22. Terms of the marketing deal were not disclosed. Chevy at ...

Tags: Championship Auto Racing Teams Inc., ESPN, GMAC, Marketing and Sponsorship, NASCAR, Rolex

Fitness clubs hungry to sponsor

Fresh off a $35 million investment from its majority owners, Equinox Fitness Clubs is planning a marketing push that will involve sponsorships with sports teams and promotional partnerships with corporations and media and entertainment groups. ...

Tags: Marketing and Sponsorship

Ad Bowl: good, bad and Ozzy

S uper Bowl XXXVII was a blowout on the field, but like the game, the Ad Bowl had more than a handful of gems, a slew of turnovers and some raw, boneheaded decisions. Let's end the suspense and hand out our annual Super Bowl advertising awards. The Bill Callahan "Bad Game Plan ...

Tags: Anheuser-Busch Cos., AT&T Corp., Chrysler Corp., Football, Levi Strauss, Marketing and Sponsorship, NBA, NFL, Oakland Raiders, PepsiCo, Quizno, Reebok, Tampa Bay Buccaneers

SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, in 2002 asked more than 18,000 U.S. sports fans who their favorite athlete was. Listed here are the results of that survey. To read: Michael Jordan finished first with a 9.8 percent response. It marks the fifth year in a row that ...

Tags: ESPN, Marketing and Sponsorship

AFL Rush pushes fans to Web

A rena Football League teams know by the final score whether they won the game. Most team marketing executives (even those outside the AFL), however, often do not know if their advertising campaigns are successful because it is so difficult to create a measurable scoring and tracking fo ...

Tags: AFL, Football, Marketing and Sponsorship

No Headline

Anheuser-Busch "Instant replay"   Hanes "Chan & Jordan"   ...

Tags: Marketing and Sponsorship

Vision Sports proved it can be done

T here was some room for entrepreneurship in the sports marketing agency world last year, as evidenced by Vision Sports & Entertainment Partners , which did $25 million worth of contracts for its players and turned a profit on its mid-six-figure revenue in its first year ...

Tags: Amazon, ESPN, Marketing and Sponsorship, SFX, Sports Illustrated, Vision Sports & Entertainment Partners

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug