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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Selling takes back seat for Cialis

Lilly Icos’ erectile dysfunction drug Cialis isn’t your typical PGA Tour title sponsor: You can’t park the product just off the 18th green and let the patrons experience it. In fact, there are a lot of things you can’t do in marketing the product. But company marketers and consultant Vel ...

Tags: Golf, Marketing and Sponsorship

News from the NACMA seminar

Trip Durham (right, with Dave Brown): “A lot of people just don’t dig that deep.” Board members and officers of the National Association of Collegiate Marketing Administrators held their first-ever NACMA On the Road seminar for NCAA Divis ...

Tags: Colleges, Marketing and Sponsorship, NCAA

NASCAR starts its own library

NASCAR has launched a new publishing initiative that brings licensed books together into one branded group — the NASCAR Library Collection. The program, launched May 21, can be viewed by visiting the NASCAR.com Superstore, which gives access to the library’s specialty store on its home pa ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Booz Allen puts stamp on PGA Tour stop

Editor's note: This story is revised from the print edition. Booz Allen Hamilton has traditionally kept a low marketing profile, but since stepping out of character with a three-year title sponsorship of the PGA Tour’s Booz Allen Classic in Potomac, Md., the strategic management and tech ...

Tags: BMW, Comcast, Golf, Marketing and Sponsorship

Visa presses for exclusivity in NFL deal

Two of the NFL’s largest corporate sponsors are in a dust-up over some of the most valuable inventory controlled by the league — Super Bowl tickets. Since many consider those tickets priceless, perhaps it is appropriate that this boils down to a dispute between MasterCard and Visa. ...

Tags: Football, Marketing and Sponsorship, New England Patriots, NFL, Visa

More Spidey logos gone from MLB

When the baseball world this weekend refocuses its collective gaze on the promotion that shook it to the core, the game’s purists will celebrate a victory far more convincing than previously thought. Logos to leave before teams take the field. ...

Tags: Baseball, Marketing and Sponsorship, MLB

Promo pits Shaq Diesel, Vin Diesel

The NBA is again turning to Hollywood to help promote the league finals on ABC, with new spots featuring “The Chronicles of Riddick.” ABC announcer Al Michaels is featured in another spot, to first air during Game 1. The cross-promot ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, NBA

U.S. Open changes planes

Continental Airlines is in and United is out as a sponsor of the U.S. Open tennis championship in a switch caused more by the economics squeezing the airline industry than any measure of the sponsorship itself. Continental ...

Tags: Continental Airlines, Football, Marketing and Sponsorship, NBC, New Jersey Devils, Brooklyn Nets, New York Knicks, New York Rangers, New York Yankees, NFL, Philadelphia Eagles, United Airlines

Agassi, Graf united in Genworth ads

Andre Agassi and his wife, tennis legend Steffi Graf, will jointly endorse insurer Genworth Financial as part of an up to $25 million TV ad campaign that the recent General Electric spin-off plans to launch in two weeks. As a new company born from a major brand name, Genworth will play on ...

Tags: Canon, GE, Head USA, Marketing and Sponsorship, SFX

Churchill contest builds database

It is no longer a secret that the most forceful Web marketing ideas duplicate in-game experiences in an online environment. That is one reason why Churchill Downs Inc.’s recent national promotion tied to the Kentucky Derby, its ...

Tags: Churchill Downs Inc., Horse Racing, Marketing and Sponsorship

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