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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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MLB will waive flag for promo

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05/20/02
WNBA will market stars

C reating a popular, profitable WNBA is no layup. Some insider expectations when the league was born in 1996-97 held that NBA fans would quickly take to the game. Early on, however, a quick exchange from HBO's "The Larry Sanders Show" — perhaps the funniest TV series ever ...

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05/13/02
Cup travel business hurting

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05/13/02
Seahawks find e-mail success

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Tags: Football, Marketing and Sponsorship, Seattle Seahawks

05/13/02
And 1 reaches out to prep gyms

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Tags: And 1, Continental Airlines, Halo Sports & Entertainment, Marketing and Sponsorship, MasterCard International Inc., Millsport LLC, MLB, MLS, NASCAR, NCAA, NFL, PepsiCo, Pfizer, Yahoo! Inc.

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Sponsorship briefs

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05/06/02
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Tags: CFL, Marketing and Sponsorship, San Francisco Giants, Sprint Corp.

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