Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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INSIDE THE DEAL
THE DEAL: EA Sports signs as the title sponsor of the Maui Invitational. ESTIMATED VALUE: $750,000 a year in total value LENGTH: Three years DEAL MAKERS: ...
Henman, Adidas ink deal
After flirting with leaving Adidas, British tennis star Tim Henman has agreed to re-sign with the shoe and clothing company for the rest of his career. It comes at a price, though: He no longer will be earning more than $2 million guaranteed annually from the sneaker company, as he does unde ...
Winston-Salem gets indoor football
The National Indoor Football League's Winston-Salem (N.C.) Energy formally introduced itself last Wednesday. David Graham of Advance, N.C., owns 70 percent of the team, and Jack Bowman, a sales and marketing executive from Wilmington, N.C., owns the rest. The Energy will begin play in Marc ...
Krimsky ready for a USOC role
H e will not talk about specifics or timing, but there can be no doubt that John Krimsky Jr. is ready to take on a to-be-announced role with the U.S. Olympic Committee. There is a growing belief within the sports business community that ...
SBJ/ESPN Sports Poll
F rom January through July, ESPN Sports Poll, a service of TNS Intersearch, surveyed nearly 3,000 Formula One fans. Listed here are demographics of those fans indexed against the general U.S. population.To read: Formula One fans are 27 percent more l ...
Sponsorship briefs
Titans add ads to turnstiles Entry Media Inc. of Winter Park, Fla., contracted with the Tennessee Titans to add advertising on the company's Turnstile AdSleeve Armcovers to Adelphia Coliseum in Nashville this season. The sponsor on the turnstiles is Dodge. ...
Cingular's NCAA deal starts to add up
O bservers have been curious how Cingular Wireless ' one-year NCAA deal, which doesn't include any TV in the NCAA men's hoops tourney, could add up to some $3.5 million — two to three times what some sponsors are paying. Also ma ...
Coming Games will meet hurdles
T he International Olympic Committee's reaction to terrorist attacks in the United States remains firm. Security plans for the 2002 Salt Lake City Olympic Winter Games will be reviewed and modified. The Games, however, will not be moved or postpon ...
One-time sponsorships can be ideal
P rofessional tennis hasn't been considered a trendsetter in sports marketing, but a common practice in the sport may put tennis ahead of the curve in devising ways to squeeze money from tightened ad budgets. At the recent U.S. Open and at many high-profile ...
SALT LAKE 2002
S alt Lake Organizing Committee has designed a pin in hopes of raising money for those affected by the Sept. 11 national tragedies. Proceeds will benefit The September 11th Fund, which was established by the United Way and the New York Community Trus ...
