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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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03/11/02
Inside the Deal

INSIDE THE DEAL THE DEAL: AMS Staff Leasing signs as title sponsor of the NHRA Pro Mod Challenge. ESTIMATED VALUE: $100,000-$150,000 LENGTH: One year DEAL MAKERS: Dave Wood, president, AMS Staf ...

Tags: ESPN, Marketing and Sponsorship, Motorsports

03/04/02
Bobsledders join SFX, eye TV

J ill Bakken and Vonetta Flowers , the American bobsledders who emerged as surprise gold medalists during the Salt Lake Olympic Winter Games, entered into a representation agreement with SFX Sports only a few days after their Feb. 19 victory. Their age ...

Tags: IMG, Marketing and Sponsorship, Olympics, SFX

03/04/02
SBJ/ESPN sports poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink . ...

Tags: Colleges, Marketing and Sponsorship, PepsiCo

03/04/02
Sponsorship briefs

SPONSORSHIP BRIEFS  Wegmans, Bills end partnership The Wegmans grocery chain, which had been lead sponsor of the Buffalo Bills training camp and sold Bills game tickets th ...

Tags: Buffalo Bills, IndyCar, Marketing and Sponsorship, MBNA America Bank, USPVL, WUSA

02/25/02
Cadillac nears sponsorship deal

G M 's flagship Cadillac brand is close to signing on as title sponsor of the first National Grand Prix in Washington, D.C., a series of three auto races being held on a 55-acre course adjacent to RFK Stadium July 19-21. Sources put the one-year (plus option) deal around $800,000. ...

Tags: Cadillac, CBS Broadcasting Inc., Clear Channel Communications Inc., FedEx Corp., Fuji Film Co., Marketing and Sponsorship, Motorsports, NBC, Nestle Purina, NFL

02/25/02
SBJ/ESPN sports poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences . Here are the results of the 4,366 fans who cited a fast-food restaurant that they visit most often. Sportspoll.com

Tags: Baseball, Basketball, Colleges, ESPN, Football, Golf, Hockey, Marketing and Sponsorship, McDonald's Corp., Motorsports, PepsiCo, SFX, Soccer, Tennis, Wendy's International Inc.

02/25/02
Canadian pair looking at starting their own tour rather than join ...

T he Canadian ice skating pair that captured the world's attention, and gold medals, during the Salt Lake Winter Olympics is unlikely to capture starring roles this year in either of the two most lucrative skating tours in North America. But they will not be missing in action. ...

Tags: Clear Channel Communications Inc., IMG, Marketing and Sponsorship, Monster.com, Olympics, Samsung

02/25/02
DSW Shows fit LPGA

DSW Shoe Warehouse completed a two-year sponsorship agreement with the LPGA. The deal, which has been in the works for several months, is a high-end sponsorship for the LPGA, said Karen Durkin, senior vice president and chief marketing officer for the golf group. The package inc ...

Tags: ESPN, Golf, LPGA, Marketing and Sponsorship

02/25/02
NFL playoff campaign hits

T he NFL's road to Super Bowl XXXVI was one of the most challenging in its recent history. Still, as usual, football persisted — in fact, thrived — on the shoulders of the powerhouse St. Louis Rams and unexpectedly great seasons in New England, Chicago and Pittsburgh. ...

Tags: Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams, Tampa Bay Buccaneers

02/18/02
Online auctions a winner for teams

T he Beatles once sang that money can't buy you love. They didn't say anything about a date. The Philadelphia 76ers recently scheduled an auction on their Web site ( sixers.com ) for a date with Raja Bell, a guard on the team. Karen Frascona, senior director of ...

Tags: Chicago Cubs, Dallas Mavericks, Marketing and Sponsorship, Oakland Athletics, Philadelphia 76ers

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