Featured Story

Former players share highs and lows of London

Published in SportsBusiness Journal on 09 / 01 / 14

■ What did you expect playing in London would be like? Barber: I’m not sure what we expected from either London trip I took to play. I love the city, though. I had been to London a few times before my first game there and had been to Wembley [Stadium] to watch soccer. So I...

Read More

Tags: In-Depth, NFL Season Preview

More Stories

06/03/02
NASCAR needs personalities

A side from skyrocketing rights fees and advertising costs, the biggest threat to NASCAR's meteoric growth is the industry losing touch with driver personalities, which are the glue that sticks fans — and, therefore, sponsors, TV networks and advertisers — to NASCAR. ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

05/27/02
Sponsor cops bust up ambushes

A projected global audience exceeding 1 billion is expected to turn its attention to the 2002 World Cup. The 32-team finals open Friday in Seoul. Korea and Japan are sharing host nation duties, and the championship game is scheduled in the Tokyo suburb of Yokohama, Japan, June 30 ...

Tags: Adidas, Anheuser-Busch Cos., FIFA, Marketing and Sponsorship, McDonald's Corp., Soccer

05/27/02
Edelman works Double hard

I n the spring of 2001, Wrigley's asked the folks at Edelman Public Relations Sports and Entertainment Marketing Group what type of PR and community relations program they could develop that would contemporize the Doublemint gum brand . Practicing the philosophy "You can't have ...

Tags: CBS Broadcasting Inc., Edelman Public Relations, Marketing and Sponsorship

05/27/02
Sponsorship briefs

WNBA renews with 2 partners The WNBA, which started its season Saturday, renewed a multiyear marketing agreement with Lady Foot Locker and a licensing agreement with Spalding Sports Worldwide. Lady Foot Locker will receive in-game advertising and on-court signs during nati ...

Tags: Foot Locker, Marketing and Sponsorship, Spalding, WNBA

05/27/02
NBC busy pitching AFL

T he Arena Football League's first season with "lifetime" broadcasting partner NBC doesn't begin until next February, but NBC and league officials have been busy. While the no-rights-fee deal, under which NBC will broadcast a total of 71 regular-season and playoff games next s ...

Tags: ABC, AFL, Anheuser-Busch Cos., Fox, Marketing and Sponsorship, MLB, NBC, NFL, Reebok, Wendy's International Inc.

05/27/02
SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, asked more than 4,000 avid sports fans who made their cellular phone. Here are the results of the yearlong poll. To read: 20.8 percent of avid NFL fans use a Motorola phone. Motorola has been the official wireless telecommun ...

Tags: AT&T Corp., Ericsson Inc., ESPN, Marketing and Sponsorship, Mitsubishi, NFL, Qualcomm, Samsung, Sprint Corp.

05/20/02
Sponsorship briefs

French Open signs FedEx FedEx Corp. subsidiary FedEx Express will become an official sponsor of tennis Grand Slam event the French Open. The five-year agreement with the French Tennis Federation, for which financial details were not released, entitles FedEx E ...

Tags: Championship Auto Racing Teams Inc., Coors Brewing Co., EA Sports Edge, FedEx Corp., Kemper Insurance Cos., Marketing and Sponsorship, St. Louis Rams

05/20/02
Wild Things billboards winners

A transplanted Frontier League baseball team needs publicity to captivate its new town. Enter Blattner Brunner . The Pittsburgh ad firm launched a billboard campaign this month touting the Washington (Pa.) Wild Things, which moved from Canton, Ohio, after last season. True t ...

Tags: Blattner-Brunner Inc., Easton, Marketing and Sponsorship, MLB, Prince

05/20/02
Spider-Man wears Reeboks

A two-story billboard in Times Square shows America's new hero, Spider-Man, endorsing Reebok. There are boards up in Los Angeles and Tokyo, too. Spider-Man looks like Reebok's best entertainment tie-in since it bought into "Survivor" before that show spawned the genre of reality television. ...

Tags: Kellogg, Marketing and Sponsorship, Reebok

05/20/02
SBJ/ESPN Sports Poll

F rom May 15 through June 11, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Indianapolis 500. Here are the responses by select demographics. Statistical anomalies are due to rounding and nonresponses. Sport ...

Tags: ESPN, Indianapolis Motor Speedway Corp., Marketing and Sponsorship, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug