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MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

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Tags: Marketing and Sponsorship

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NHLturns Cup into promotional gold

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The Collection secures deal

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Browns courting the cradle crew

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Phelps swimming in endorsements

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Midway doesn't get NFL extension

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