Featured Story

Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

Read More

Tags: Marketing and Sponsorship

More Stories

03/11/02
FIFA elections timed for Cup

W hy would soccer executives call for an investigation of FIFA, the sport's international governing body, fewer than 90 days from the start of its global showcase event? Part of the reason might be that the nearly universal popularity of soccer, particularly the World Cup, blinds ...

Tags: FIFA, Jefferson-Pilot Corp., Marketing and Sponsorship, Soccer

03/11/02
NTRA will start creative division

The National Thoroughbred Racing Association this week is scheduled to announce the launch of NTRA Creative Services, a new in-house division to help racetrack members create advertising that can be customized to include a single track's image and promote local races and events. The NTRA a ...

Tags: ESPN, Horse Racing, Marketing and Sponsorship, NTRA

03/11/02
Sponsorship briefs

Little Trees stands at Lowe's Car-Freshner Corp. and Lowe's Motor Speedway near Charlotte agreed to keep the company's Little Trees brand as title sponsor of the track's NASCAR Busch series fall race, held Oct. 13 this year. Terms weren't disclosed. PGA MasterCard t ...

Tags: Lowe's Companies Inc., Marketing and Sponsorship, MBNA America Bank, NASCAR

03/11/02
Olympic sponsors must measure

A s the public's attention turns away from the Olympics to spring training, NASCAR and March Madness, sports marketers are still measuring the effectiveness of their Olympic programs. Measurement is the tiger sitting in the corner of the sports marketing department that no one ...

Tags: Anheuser-Busch Cos., AT&T Corp., Colleges, Gateway Inc., Marketing and Sponsorship, McDonald's Corp., NASCAR, NBC, Olympics, Time Warner, Visa

03/11/02
Minute Maid calls on Coach K

D uke is such a fixture at the Final Four that it's hard to argue there's a better icon for college hoops than Blue Devils coach Mike Krzyzewski . Taking note of that, neophyte NCAA sponsor Minute Maid is enlisting the marketing power of Coach K in what's believed to be his firs ...

Tags: Colleges, Colorado Avalanche, ESPN, Marketing and Sponsorship, MLB, NBA, NHL, Octagon Group, PepsiCo, Princeton Video Image Inc., SFX

03/11/02
Inside the Deal

INSIDE THE DEAL THE DEAL: AMS Staff Leasing signs as title sponsor of the NHRA Pro Mod Challenge. ESTIMATED VALUE: $100,000-$150,000 LENGTH: One year DEAL MAKERS: Dave Wood, president, AMS Staf ...

Tags: ESPN, Marketing and Sponsorship, Motorsports

03/04/02
Bobsledders join SFX, eye TV

J ill Bakken and Vonetta Flowers , the American bobsledders who emerged as surprise gold medalists during the Salt Lake Olympic Winter Games, entered into a representation agreement with SFX Sports only a few days after their Feb. 19 victory. Their age ...

Tags: IMG, Marketing and Sponsorship, Olympics, SFX

03/04/02
SBJ/ESPN sports poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink . ...

Tags: Colleges, Marketing and Sponsorship, PepsiCo

03/04/02
Sponsorship briefs

SPONSORSHIP BRIEFS  Wegmans, Bills end partnership The Wegmans grocery chain, which had been lead sponsor of the Buffalo Bills training camp and sold Bills game tickets th ...

Tags: Buffalo Bills, IndyCar, Marketing and Sponsorship, MBNA America Bank, USPVL, WUSA

02/25/02
Cadillac nears sponsorship deal

G M 's flagship Cadillac brand is close to signing on as title sponsor of the first National Grand Prix in Washington, D.C., a series of three auto races being held on a 55-acre course adjacent to RFK Stadium July 19-21. Sources put the one-year (plus option) deal around $800,000. ...

Tags: Cadillac, CBS Broadcasting Inc., Clear Channel Communications Inc., FedEx Corp., Fuji Film Co., Marketing and Sponsorship, Motorsports, NBC, Nestle Purina, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug