Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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Inside the deal
THE DEAL: Audi of America signs as title sponsor of the University of Michigan Football Experience. ESTIMATED VALUE: $40,000-$50,000 LENGTH: One year DEAL MAKERS: ...
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Hoosier, Grand-Am re-tie Hoosier Racing Tire and Grand American Road Racing Association struck a deal to keep Hoosier as the official tire manufacturer and sole supplier to the Grand-Am Cup Street Stock Series through the 2004 season. Hoosi ...
Good, bad news for NFL
F ew sports sponsorships are selling, but the NFL is in a classic good news/bad news situation. The bad news: Ford has drop-kicked its 5-year-old NFL corporate sponsorship, a move that seems particularly odd considering that a guy named William ...
Celts reach out to Boston fans
T he best game of one-on-one played by the Boston Celtics this year won't be on the basketball court. Rather, it will be played on the streets of Boston suburbs by an unlikely competitor. Chris Wallace, the team's general manager, is making a habit of going ...
Coke's Ripken ad lacks fizz
I t just doesn't fit. Take one of the most challenging, emotional periods in the history of our country, add one of the most beloved and archetypically American brands, plus a revered sports hero who is playing out the end of his single-team career ...
How to crack USA Today
M ost sports PR people, whether they represent a team, league, product or company, are well aware of the weight a mention in USA Today's sports section carries. A positive media placement in the daily publication with a circulation of more than 2.2 ...
SBJ/ESPN Sports Poll
F rom January through July ESPN Sports Poll, a service of TNS Intersearch, asked avid NHL fans who they thought the top sponsor or advertiser of the NHL is. At right are the results broken down by gender, age and ethnicity. To read: 43.4 percent of ...
Marketing faces post-tragedy dilemma
I n the best of times, most marketers are a timid lot. They duplicate more often than they originate. So in times like these, "wait and see" has been replaced by "wait and wait." Accordingly, marketing in general, and sports marketing in particular, ...
Sponsorship Briefs
Stafford, St. Joe's team up Stafford Sports of Medford, N.J., has entered into a deal with St. Joseph's University under which the company will market sponsorships for the Philadelphia college's athletic department programs. Richard Oriolo, a principal at Stafford Spo ...
SALT LAKE 2002
The Salt Lake Organizing Committee announced two new suppliers last week. GMT Corp., a provider of human capital management solutions, will donate software and services to manage the scheduling of the 30,000 staff and volunteers for the 2002 Olympic Winter ...
