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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Tags: Marketing and Sponsorship

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Ambush tactics evil, effective

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11/03/03
NFL net campaign uses ESPN vet

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11/03/03
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10/27/03
Little League signs four sponsors

A quartet of consumer marketers has signed new three-year sponsorship deals with Little League Baseball: AT&T Wireless ; Ace Hardware ; Kraft 's Capri Sun (see SportsBusiness Journal, June 23 ) brand of juice, ...

Tags: ABC, Baltimore Ravens, Chicago Bears, Dallas Cowboys, ESPN, Jacksonville Jaguars, Kraft Foods, Marketing and Sponsorship, Miami Dolphins, New England Patriots, New York Giants, NHL, Oakland Raiders, LA Rams, Visa, Washington Redskins

10/27/03
Agencies can thrive if they adapt

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10/27/03
EA Sports, Maui renew deal

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10/27/03
USOC keeps "America's Team" phrase

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10/27/03
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10/27/03
Marketers track drug story

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