Featured Story

NASCAR teams feel pressure on sponsor pricing

Published in SportsBusiness Journal on 06 / 26 / 17

Hulu's deal with little-known Circle Sport raises concerns about a correction in team sponsorship. Photo by: GETTY IMAGES When Hulu entered into NASCAR earlier this month via a team sponsorship, th...

Read More

Tags: Marketing and Sponsorship

More Stories

Equestrian sponsors step up

Longtime equestrian sports sponsors Rolex and Bayer are among the stakeholders taking a financial risk for a TV broadcast to be shown May 2. The risk, however, could pay off with four times the number of TV viewers who customarily watch an annual event that Rolex and Bayer sponsor. ...

Tags: Bayer, Horse Racing, Marketing and Sponsorship, NBC, Rolex

Midway doesn't get NFL extension

M idway has been quietly dropped as an NFL video game licensee after years of controversy over the level of violence in its “NFL Blitz” game. An NFL spokesman said that the league’s other game license ...

Tags: Adidas, Baseball, Basketball, Castrol, Chevron, Cleveland Cavaliers, Electronic Arts, Foot Locker, Football, Fox, Marketing and Sponsorship, MLB, NBC, New York Yankees, NFL, Reebok, Texaco, Texas Rangers

Kodak makes Olympic plans

W hen the heavy machinery and construction crews finally move aside later this summer, worldwide Olympic sponsor Eastman Kodak plans to establish a large consumer pavilion covering 2,500 square feet inside the gates of th ...

Tags: BBDO WorldWide, FIFA, Gillette, IOC, Marketing and Sponsorship, NBC, Olympics, Soccer, Visa

Wal-Mart back for MLB All-Star game

Wal-Mart, the nation’s biggest corporation, will be the exclusive retail home of balloting for Major League Baseball’s All-Star Game on July 13 in Houston. Wal-Mart receives All-Star balloting in its 3,400 U.S. locations via a pass-through arrangement with Pepsi, an MLB corporat ...

Tags: Baseball, Marketing and Sponsorship, MLB, PepsiCo, Subway

NBA gets out the hardware for postseason

With the NBA playoffs opening Saturday, the league is unveiling early marketing support from some of its corporate sponsors, along with a new stylized logo for the NBA Finals. All this seems to be underwriting a new level of visibility for the NBA’s championship trophy. The NBA’s champi ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, MTV, NBA, NHL, Spalding, Sports Illustrated

Microsoft draws cheers

Microsoft’s recent decision to halt the production of sports titles for its Xbox game console was expected and even applauded by affected licensers, but the move highlights the company’s need for improvements in the sports category. “It’s clear that our games are not w ...

Tags: Basketball, Electronic Arts, Football, Hockey, Marketing and Sponsorship, NBA, NFL, NHL

NBA playoffs opponents key market

Ask an NBA player which team he’d like to face in the first round of the playoffs and he’ll likely say it doesn’t matter. Ask the same question to one of that team’s marketers, and you’ll get an entirely different response. Ostfield ...

Tags: Basketball, Marketing and Sponsorship, NBA

Sun’s up for the NHL playoffs

NHL corporate sponsor Sun Microsystems will debut some NHL-themed advertising during the Stanley Cup playoffs. The question for the league is whether it marks a setting Sun. Sun spot: The NHL sponsor shows off its link to nhl.com in the new ad. ...

Tags: Baseball, Hockey, Marketing and Sponsorship, MLB, NHL

Centrix signs with NASCAR

A uto-loan specialist Centrix Financial has signed on as NASCAR's official auto finance company and is negotiating with several teams in the Nextel Cup circuit about a team sponsorship. Centennial, Colo.-based Cen ...

Tags: Cleveland Cavaliers, John Hancock, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NHL, Visa, Wells Fargo

U.S. Bank signs PGA Tour title deal

Another financial institution has signed on as a PGA Tour tournament title sponsor. U.S. Bancorp announced Wednesday it has become the title sponsor of the newly named U.S. Bank Championship in Milwaukee, known for more than 30 years as the Greater Milwaukee Open. The three-year title dea ...

Tags: Golf, Marketing and Sponsorship, MLB, NBA, NFL, PGA Tour, US Bancorp

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug