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Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

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Tags: Marketing and Sponsorship

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Vision Sports proved it can be done

T here was some room for entrepreneurship in the sports marketing agency world last year, as evidenced by Vision Sports & Entertainment Partners , which did $25 million worth of contracts for its players and turned a profit on its mid-six-figure revenue in its first year ...

Tags: Amazon, ESPN, Marketing and Sponsorship, SFX, Sports Illustrated, Vision Sports & Entertainment Partners

"New" NFL sponsorship model near

D eals and dirt from the expensive seats at Super Bowl XXXVII:NFL corporate sponsorship rights continue to revert to clubs. As the all-inclusive league deals expire, a "new" NFL sponsorship model has emerged. Given the impressive size of activation and rights fees for both the ...

Tags: Atlanta Hawks, Coors Brewing Co., ESPN, FedEx Corp., Football, Marketing and Sponsorship, NFL, PepsiCo, Pizza Hut, Washington Redskins

Old looks golden at Super Show

With hip-hop artists and athletes alike pioneering the wearing of licensed retro wear, manufacturers and leagues were busy filling the growing demand at this year's Super Show in Las Vegas. Reebok is launching a line of retro American Basketball Association togs, and the jerseys from o ...

Tags: Boston Bruins, Chrysler Corp., Marketing and Sponsorship, MLB, NASCAR, NBA, NCAA, New Era, NFL, Reebok

Sponsorship briefs

Coke extends race title The Coca-Cola Co. signed a 10-year extension with Lowe's Motor Speedway in Concord, N.C., on Jan. 21, remaining as title sponsor of the track's May NASCAR Winston Cup race. The partnership began in 1985 and is the longest continuous race title sp ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Will USOC woes hurt IOC?

T he chief executive of worldwide Olympic sponsor John Hancock Financial Services warns that looming sponsor revolt against the troubled U.S. Olympic Committee would have serious financial consequences for the Olympic Games as a global sports property. Fees are paid entirely to t ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

Houston seeks Super quick start

Houston-based retailer Academy Sports & Outdoors and the Houston Texans have had initial discussions with the NFL about the possibility of marketing Super Bowl XXXVIII-branded merchandise at Academy stores in Houston for several months before the kickoff of the 2004 Super Bowl, to be p ...

Tags: Football, Houston Texans, Marketing and Sponsorship, NFL

Lack of big sponsors at Phoenix Open

A lackluster showing of big-name sponsors for the 2003 Phoenix Open most likely will mean less money for the lengthy list of nonprofit organizations the tournament has benefited in past years. And while the national golf tournament brought a good deal of excitement and tourist dollars to t ...

Tags: Buick, Golf, Marketing and Sponsorship, MasterCard International Inc.

Sponsors watching USOC's troubles

R enewed scrutiny of the U.S. Olympic Committee's senior management and alleged ethical lapses might not be limited to pending inquiries by the Justice Department and Congress. Corporate executives poised to allocate millions of marketing dollars to Olympic sponsorship are watc ...

Tags: Anheuser-Busch Cos., John Hancock, Johnson and Johnson, Marketing and Sponsorship, Olympics, USOC

Sponsorship briefs

Ducks, Pond add sponsor Mobile handset manufacturer LG Mobile Phones signed to sponsor the Mighty Ducks of Anaheim and their home, Arrowhead Pond. LG Mobile Phones' logo will be featured in the ice, and the company will get permanent signs in the arena and intermissi ...

Tags: Anaheim Ducks, ESPN, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, UPS

Sweet smell of NASCAR

F ragrance brand Drakkar Noir is turning to television with a single 30-second spot next month after its nationwide print campaign last year using its new pitchman, NASCAR driver Dale Earnhardt Jr. , bumped sales 9 percent — as the industry was down 11 percent overall. The p ...

Tags: ABC, CBS Broadcasting Inc., Golf, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NBC, NHL, Spalding

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