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USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

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Tags: Marketing and Sponsorship

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Dr Pepper inks Frisco deal

Groundbreaking ceremonies for the Frisco Soccer & Entertainment Center in Frisco, Texas, are scheduled for this week, but even before an official spade of dirt is shoveled, the complex has signed its first founding partner. Dr Pepper/7Up has signed as the initial "signature partner" at the ...

Tags: Baseball, Dallas Stars, FC Dallas, Hockey, Marketing and Sponsorship, PepsiCo, Soccer, Texas Rangers

Brady plays it cool with endorsements

As the youngest quarterback to win a pair of Super Bowls, Tom Brady could be the most coveted individual athlete endorser in America. Still, while the phones have been ringing nonstop since the Patriots' victory in Super Bowl XXXVIII, Brady's agent does not sound like a man looking to cash in ...

Tags: Football, Marketing and Sponsorship, New England Patriots

Sports faces the TiVo generation

I s the bad news for TV networks turning out to be good news for the sports sponsorship industry? The continuing decline of young male prime-time TV viewers and the rise of digital video recorders are strangling television as we ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Nielsen Media Research

Pats post-title sales at No. 2 ever

When it comes to post-Super Bowl sales, the only team that can beat the New England Patriots is, well, the New England Patriots. Sales of Patriots merchandise through NFLShop in the two weeks following the Super Bowl will fall 10 percent to 15 percent short of the $2.4 million record set b ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, Tampa Bay Buccaneers

Cap One aboard for hoops top 10

Capital One has signed on as a secondary sponsor of "College Basketball's 10 Greatest Teams," a show that is title-sponsored by Dell and set to air April 3, the Saturday during the weekend of the Final Four. The deal is integrated with a large promotional push on espn.com that broke last w ...

Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship

New ballpark, new sales pitch in Philly

The Philadelphia Phillies finally have more than baseball to attract fans to games, and the club's preseason television ad campaign provides a humorous look at the change. Phillies Tomas Perez (top) and Jim Thome (second from top) share touching mome ...

Tags: Baseball, Marketing and Sponsorship, Philadelphia Phillies

Giveaway charges Gillette’s deal

As part of its plan to spend more than $20 million this year in supporting its new NASCAR sponsorship, Gillette will run a nationwide giveaway of Hot Wheels cars beginning in June. It will mark the first promotion for its Duracell brand since Gillette signed on last year as NASCAR's official ...

Tags: Gillette, Marketing and Sponsorship, Motorsports, NASCAR

Ad execs note crude humor

Parents who shielded their children's eyes from the Super Bowl halftime show also blanched at many of the commercials. The three advertisements for erectile dysfunction drugs were actually some of the tamest, as bathroom humor abounded throughout the broadcast. Some Madison Avenue heavywei ...

Tags: BBDO WorldWide, Football, Marketing and Sponsorship, NFL

CBS came in just under ad goal

CBS came in just shy of its stated $160 million goal in Super Bowl-related ad revenue, but in the words of CBS Sports executive vice president of sales John Bogusz, "The CFO was happy." He said the close to $160 million figure included a few ads for which CBS did not receive cash payment, ...

Tags: Football, Marketing and Sponsorship, NCAA, NFL

Burn to sell for new neighbor

The MLS Dallas Burn and the North Texas State Soccer Association (NTSSA) have signed a 15-year marketing deal that guarantees the soccer association a seven-figure payout over the deal's term. The Burn is now the exclusive marketing agent and will negotiate sponsorships and other relationship ...

Tags: Chicago Fire, FC Dallas, Los Angeles Galaxy, Marketing and Sponsorship, Soccer

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