Featured Story

1st CFP offers Super Bowl-like aura

Published in SportsBusiness Journal on 01 / 19 / 15

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a...

Read More

Tags: Events and Attractions

More Stories

09/30/02
SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch asked 1,183 avid NHL fans who they thought was the top sponsor or advertiser of the league. Here are the responses broken down by select demographics . To read: 3 percent of avid male NHL fans cit ...

Tags: Anheuser-Busch Cos., CCM, Coors Brewing Co., ESPN, Fox, Hockey, Labatt Brewing Co., Marketing and Sponsorship, MillerCoors, Molson Breweries, NHL

09/30/02
Wilson puts $3M behind golf ball

W ilson Sporting Goods is putting at least $3 million behind the innovative marketing of its new Jack golf ball, starting around the new year. The company has high hopes that the lower-priced ball, at $15.99 a dozen, will win back some of the strong market share it had in that ...

Tags: CBS Broadcasting Inc., ESPN, Golf, IMG, Marketing and Sponsorship, NBC, Pinnacle Enterprises Inc., SFX, State Farm

09/23/02
Sponsorship briefs

 Cadillac names Miami race GM division Cadillac signed on as sponsor of the American Le Mans Series race set for Oct. 5 in Miami. The race is part of the Grand Prix Americas, a weekend that will also feature a CART race. Terms were not disclosed. Grand Prix ...

Tags: Cadillac, Championship Auto Racing Teams Inc., Florida Panthers, Marketing and Sponsorship, Minnesota Wild, Office Depot

09/23/02
AmEx official card of official cards

W ith the help of a new theme line, American Express is bringing its sponsorships a little more front and center in its advertising efforts. Creative that began during the recent U.S. Open continues the 6-month-old tag "Make Life Rewarding," but also given broad play was ...

Tags: Marketing and Sponsorship, MasterCard International Inc., NBA, New York Yankees, Visa

09/23/02
SBJ/ESPN Sports Poll

F rom July 2001 through June 2002, ESPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 12,000 college football fans. Listed here are the results , compared to the demographics of the more than 21,000 fans of all sports who were surveyed f ...

Tags: Colleges, Football, Marketing and Sponsorship, NCAA

09/23/02
What happened to DC bid?

W hat a difference a vote makes. Consider the Washington-area Olympic Games bid organization. One vote apparently was the difference between the DC 2012 team gearing up for a lively campaign with New York and, instead, packing up to go out of business. The ou ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

09/23/02
Time to clean NASCAR garages

W hat's wrong with this picture?The Cleveland Browns are on the road to battle the Pittsburgh Steelers at Heinz Field in Pittsburgh. The Browns are leading 10-6 late in the game. Steelers quarterback Kordell Stewart throws a touchdown strike to wide receiver Plaxico Burres ...

Tags: Cleveland Browns, Football, Fox, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBC, NFL, PepsiCo, Pittsburgh Steelers, Time Warner

09/23/02
Ski resort ads too edgy?

T he party's over for an edgy McClain Finlon campaign. During the summer, the Denver shop created three print advertisements for Breckenridge Ski Resort in Breckenridge, Colo. Designed to appeal to 18- to 23-year-olds looking for nightlife, the ads upset older peop ...

Tags: Edelman Public Relations, Marketing and Sponsorship, Topps Co.

09/23/02
Wild ink three unlikely deals

T hree companies not known for their sports ties have signed deals with the Minnesota Wild. Two of the agreements are with Minneapolis-area companies and are sizable by NHL standards. Genmar Holdings , the largest U.S. producer of recreational boats, has a three-year de ...

Tags: Apple, AT&T Corp., Fox, Hockey, Marketing and Sponsorship, Microsoft Corp., Minnesota Wild, New Orleans Pelicans

09/16/02
Florida Panthers have the Spirit

Scrappy Spirit Airlines has increased its sports sponsorship activity through a two-year deal with the Florida Panthers valued in the low-to-mid six figures annually. The company already has a signage and promotion deal with the Miami Dolphins. Lynne Koreman, Spirit's vice president of mark ...

Tags: Florida Panthers, Hockey, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug