Featured Story

USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

Read More

Tags: Marketing and Sponsorship

More Stories

03/01/04
Dodge ready to stay in NHL fold

W hile the NHL is facing a likely work stoppage when the collective-bargaining agreement expires in September, it continues to keep its sponsors in tow. Dodge, the league's biggest sponsor, is the latest to return, as industry s ...

Tags: Baseball, Basketball, Boston Red Sox, Daimler AG, Hockey, IMG, Los Angeles Dodgers, Marketing and Sponsorship, NBA, NHL, Quaker Oats

03/01/04
Hartford's NCAA deal examined

The Hartford Financial Services Group is hoping to boost its mutual funds division through the NCAA Corporate Partner sponsorship it announced last week. The deal is easily the biggest sports sponsorship for the diversified financial services firm. Sources said the multiyear deal includes ...

Tags: Colleges, Hartford Financial, Kraft Foods, Kraft Sports Group, Marketing and Sponsorship, NCAA

02/23/04
Ski & Co. lands GM account

G eneral Motors , the world's largest automaker and the second-biggest company in the world, is consolidating sponsorships sales for its GM-branded, factory-backed and -operated auto racing teams across the seven racing circuits ...

Tags: Basketball, Football, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHRA, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers

02/23/04
AOL reassigns Len Short

An AOL spokeswoman said the company's executive vice president of marketing, Len Short, was not reassigned simply because of the Super Bowl halftime show. But it didn't help. Short, who led AOL into sponsorship of several sports properties, including the controversial halftime show, w ...

Tags: Football, Marketing and Sponsorship

02/23/04
NFL adds year to licenses

With all of the NFL's non-apparel licenses set to expire soon, along with the agreement that centralizes team licensing and marketing rights, the league has unilaterally extended all hard-goods licenses for an additional year. Non-apparel licensees require longer lead times for development ...

Tags: Football, Marketing and Sponsorship, NFL

02/23/04
Reebok adds rights for MLB

Reebok signed a four-year deal with Major League Baseball last week giving it worldwide rights to market footwear bearing the league's silhouetted batter trademark. The deal means Reebok now has footwear rights with the NBA, NFL and MLB. Apparel licensing rights were not part of the agreeme ...

Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

02/23/04
Constellation on a sports push

Constellation Energy has tacked three years onto its sponsorship of the Constellation Energy Classic of the Champions Tour, extending the deal through 2007. The fee is roughly $2 million, according to company CEO Mayo Shattuck III, and it includes media but does not include execution costs, w ...

Tags: Baltimore Ravens, Marketing and Sponsorship, McCann-Erickson Worldwide Inc.

02/23/04
Kimberly-Clark counts on Kleenex

W hen it comes to Olympic Games anticipation, consumer products manufacturer Kimberly-Clark hopes the crying begins where the countdown ends. The first-time U.S. Olympic supplier and sponsor has a four-year deal that ga ...

Tags: Allstate, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

02/23/04
Tribe is 2nd to use MLB for campaign

Major League Baseball's efforts to better market the game locally were bolstered last week when the Cleveland Indians became the second club in as many years to have MLB Productions create and produce its local television ad campaign. Jody Gerut (top ...

Tags: Baseball, Cleveland Indians, Marketing and Sponsorship, Minnesota Twins, MLB, Pittsburgh Pirates

02/16/04
SUM consolidates U.S. soccer rights

A fter being formed 18 months ago, Soccer United Marketing , or SUM, is starting to equal its parts. Founded in August 2002 by MLS investors and Japanese ad agency Dentsu as a central sales vehicle for U.S. soccer rights, ...

Tags: AVP, Colleges, Dentsu, FIFA, IMG, Kraft Sports Group, Marketing and Sponsorship, MLS, NCAA, PepsiCo, Soccer, Target, Walgreen

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug