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NASCAR teams feel pressure on sponsor pricing

Published in SportsBusiness Journal on 06 / 26 / 17

Hulu's deal with little-known Circle Sport raises concerns about a correction in team sponsorship. Photo by: GETTY IMAGES When Hulu entered into NASCAR earlier this month via a team sponsorship, th...

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Reebok, NFL near 10-year renewal deal

Reebok has agreed to the terms of a deal that would preserve its exclusive NFL on-field uniform rights through the 2014 Super Bowl. Sources said that while the 10-year deal, which also includes sideline apparel rights, was not finished, it was expected to be completed within a month or so, ...

Tags: Basketball, Foot Locker, Football, Hockey, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Reebok, Visa

ACC retooling logo, sponsorships

With two schools joining the league this year and another coming on board next year, the Atlantic Coast Conference is facing the prospect of logo redesigns and some changes to its sponsorship packages. Discussions on the redesign to date have been internal, and material has not been pre ...

Tags: Colleges, Marketing and Sponsorship

No giant plan for Bonds market

In the San Francisco Giants’ world, where Barry Bonds makes historic moments as routine as filling out the lineup card, the people responsible for decorating his achievements can’t stray far from the controls. Never was this more evident than last week, when Bonds, just days after surpassing ...

Tags: Baseball, Marketing and Sponsorship, MLB, San Francisco Giants

Iraqi Olympic official meets Bush

Iraq’s citizens face an uncertain future, but one of the country’s first democratically elected officials in more than 35 years is on the road delivering a message of hope. Ahmed Al-Samarrai, president of a new Iraq Olympic ...

Tags: Adidas, Colleges, FIFA, Ford, IOC, Marketing and Sponsorship, NCAA, Olympics, Soccer, USOC

Doctoroff speaks on NYC plans

Making no apologies for vital projects relying, in part, on more than $1 billion in pledges by the city and state, the founder of New York’s bid for the 2012 Olympic Games last week said there is no Plan B and no turning back. “ ...

Tags: Football, IOC, Marketing and Sponsorship, New York Jets, Olympics, USOC, Visa

NHLturns Cup into promotional gold

Even for a traveler accustomed to logging 100,000 miles a year, this is a busy time for the Stanley Cup. Between now and the end of the NHL playoffs sometime in June, hockey’s championship chalice will visit 20 to 25 cities, with numerous stops in each town. It will be the guest of honor a ...

Tags: Basketball, BBDO WorldWide, Colorado Avalanche, Detroit Red Wings, ESPN, Football, Hockey, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Montreal Canadiens, NBA, New York Rangers, NFL, NHL, Pittsburgh Penguins

WNBA’s hopes and ‘Dreams’

The WNBA marked its annual draft last Saturday with the start of its Summer of Dreams campaign, which was created to reward fans but also keep the league top-of-mind in an Olympic year. Summer of Dreams gives fans opportunities throughout the season to win more than $1 million in prizes. ...

Tags: Basketball, Marketing and Sponsorship, Olympics, Phoenix Mercury, WNBA

The Collection secures deal

The licensing and marketing group of four snowboarders known as The Collection has secured its first sponsor. PowerBar has signed through the end of this year, with an option to expand the deal if it proves successful in the next eight months. From lef ...

Tags: Marketing and Sponsorship

Browns courting the cradle crew

In a game of word association, the Dawg Pound and cuddly newborn babies don’t immediately come to mind. Browns brought sponsors Cleveland Clinic, Giant Eagle together for calendar. Maybe that will change through an unusual marketing prog ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

Phelps swimming in endorsements

Olympic swimmer Michael Phelps hopes to win as many as seven gold medals during the Athens Olympics this August. But even before he arrives in Greece, the 18-year-old Octagon athlete is starting to pile up gold from nat ...

Tags: Basketball, BBDO WorldWide, Castrol, Charles Schwab, Chevron, Houston Rockets, Marketing and Sponsorship, Motorsports, NASCAR, NBA, Olympics, SFX, Texaco, Visa

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