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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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03/25/02
Sponsorship briefs

SAS names golf tourney Software maker SAS Institute has signed on as title sponsor of the Raleigh-area Buy.com golf classic. Terms of the three-year deal were not released. PowerBar to sponsor ride PowerBar Inc. will sponsor the sixth annual Ride for the Roses Weekend ...

Tags: Indianapolis Motor Speedway Corp., IndyCar, Marketing and Sponsorship, Philadelphia Phillies, PowerBar Inc.

03/18/02
ROI Marketing will steer licensing

The Women's United Soccer Association hired New York-based ROI Marketing Inc. as its exclusive worldwide licensing representative. ROI, which has worked with Major League Baseball, the NHL and World Cup soccer, will help the WUSA expand its licensed-product offerings. In addition to ...

Tags: Marketing and Sponsorship, MLB, NHL, ROI Marketing Inc., Soccer, WUSA

03/18/02
Sponsorship briefs

SPONSORSHIP BRIEFS  Youth soccer gets Blue US Youth Soccer signed the Blue Cross and Blue Shield Association to a one-year sponsorship worth about $500,000. The agreement, ...

Tags: Blue Cross/Blue Shield, Marketing and Sponsorship, WUSA

03/18/02
Gillette takes promo global

T he Gillette Co. is well-known for big-event promotions in the United States tied to the renowned shoot-for-a-million-bucks theme. For soccer's World Cup 2002, Gillette is taking the million-dollar shot almost everywhere — everywhere except the United States. "This is ...

Tags: EA Sports Edge, FIFA, Gillette, ISL Marketing, Marketing and Sponsorship, PepsiCo, Soccer, SportsNet Marketing & Management Inc.

03/18/02
SBJ/ESPN sports poll

F rom March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll . Statistical anomalies are due to rounding and nonres ...

Tags: Colleges, Marketing and Sponsorship

03/18/02
Demographics key to Web ads

I t used to be that advertisers trying to attract 12- to 24-year-olds looked to mainstream television sports broadcasts as their primary option. Now, mainstream sports and television are starting to take a back seat to upstart sports and the Internet as advertisers try to reach th ...

Tags: BBDO WorldWide, Frito-Lay, Marketing and Sponsorship

03/18/02
No palm trees in Orioles' ads

Editor's note: The 14th paragraph of this story is revised from the print edition. W ho said baseball has to be serious? The Trahan, Burden & Charles ad agency, known as TBC, has launched six humorous television ads featuring a slew of Baltimore Orioles players and coaches ...

Tags: Baltimore Orioles, Baseball, ESPN, Ketchum Advertising, Marketing and Sponsorship, Motorsports, Pfizer, Visa

03/18/02
Gatorade reacts to cooler deal

S ince Gatorade developed much of the sports marketing inventory now taken for granted on sidelines, such as branded coolers, cups and towels, it never took kindly to imitators. Accordingly, Charles Schwab 's Bowl Championship Series sponsorship deal, which included cool ...

Tags: ABC, ANC Sports, Charles Schwab & Co., ESPN, Fotoball USA, Frito-Lay, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB, NBC, Nestle Purina, Octagon Group, PepsiCo, Rawlings Sporting Goods Co., Sports Illustrated, Sun America, Topps Co.

03/18/02
Inside the Deal

THE DEAL: Bank of America signs with the WUSA Washington Freedom as an official supporter. ESTIMATED VALUE: $25,000-$35,000 LENGTH: One year DEAL MAKERS: Brooke Hodges, senior vice president, community relations mana ...

Tags: Comcast Corp., Marketing and Sponsorship, WUSA

03/11/02
Grizzlies migrate for more fans

Lorenzen Wright is at home in Memphis. When the Memphis Grizzlies arrive in Little Rock, Ark., this week, it will mark the most visible of their attempts to spread a brand across three states in a 150-mile radius from Memphis. For the Grizzlies, sel ...

Tags: Basketball, Boston Celtics, Los Angeles Lakers, Marketing and Sponsorship, Memphis Grizzlies, NBA

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