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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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02/03/03
Houston seeks Super quick start

Houston-based retailer Academy Sports & Outdoors and the Houston Texans have had initial discussions with the NFL about the possibility of marketing Super Bowl XXXVIII-branded merchandise at Academy stores in Houston for several months before the kickoff of the 2004 Super Bowl, to be p ...

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01/27/03
Lack of big sponsors at Phoenix Open

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Tags: Buick, Golf, Marketing and Sponsorship, MasterCard International Inc.

01/27/03
Sponsors watching USOC's troubles

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Tags: Anheuser-Busch Cos., John Hancock, Johnson and Johnson, Marketing and Sponsorship, Olympics, USOC

01/27/03
Sponsorship briefs

Ducks, Pond add sponsor Mobile handset manufacturer LG Mobile Phones signed to sponsor the Mighty Ducks of Anaheim and their home, Arrowhead Pond. LG Mobile Phones' logo will be featured in the ice, and the company will get permanent signs in the arena and intermissi ...

Tags: Anaheim Ducks, ESPN, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, UPS

01/27/03
Sweet smell of NASCAR

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Tags: ABC, CBS Broadcasting Inc., Golf, Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NBC, NHL, Spalding

01/20/03
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Tags: Adidas, Anheuser-Busch Cos., Marketing and Sponsorship, Olympics, Swatch, USOC

01/20/03
Ford drops AFL sponsorship

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Tags: AFL, Football, Ford Motor Co., Marketing and Sponsorship, NBA, NBC

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Tags: Baseball, BellSouth Corp., Century 21 Real Estate Corp., Colleges, IndyCar, Marketing and Sponsorship, Motorsports

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