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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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Advance signs deal with Jayhawks

Advance Auto Parts has signed a sponsorship with the University of Kansas men’s and women’s basketball teams for the 2004-05 seasons. The agreement is part of Advance’s recently adopted strategy of increased involvement in college sports. The deal calls for commercials during radio broadca ...

Tags: Advance Auto Parts, Colleges, Marketing and Sponsorship

Steinbrenner’s new Visa ad pending

George Steinbrenner has appeared in two Visa ads with Derek Jeter that spoofed their tabloid war over the Yankee captain’s supposed penchant for late-night carousing. Now the Boss is set to appear in another Visa ad that includ ...

Tags: Baseball, BBDO WorldWide, Kraft Sports Group, Marketing and Sponsorship, NASCAR, NBC, New York Yankees, UPS, Visa

Mountain Dew will title action tour

Pepsi’s Mountain Dew brand, already as inexorably tied to action sports as any commercial entity this side of Burton Snowboards and Tony Hawk, is expanding its ties with a five-year title sponsorship of the Clear Channel-NBC pro skateboarding, BMX and freestyle motocross tour that begins ne ...

Tags: Clear Channel Communications, ESPN, Marketing and Sponsorship, NBC, PepsiCo, USA Network

USTA rolls out 7-figure campaign

The U.S. Tennis Association launched a low-seven-figure ad campaign during the weekend to tout the new U.S. Open Series, which begins today. The series, which brands 10 existing tournaments under one banner while providing unprecedented TV exposure, is the latest move by tennis to organize ...

Tags: ESPN, Fox, Marketing and Sponsorship, NBC, USTA

Signs help Bolts add 2 more sponsors

The San Diego Chargers signed Wells Fargo Bank and Pacificare Health Systems as new sponsors, the latest bounty from the team’s recent control of sign inventory at Qualcomm Stadium. The team expects to announce the deals Tuesday. After the San Diego Padres departed in March for their ow ...

Tags: Football, Marketing and Sponsorship, PepsiCo, San Diego Chargers, Wells Fargo

Home improves Galaxy sponsorships

Sponsorship revenue has grown more than 70 percent for the Los Angeles Galaxy since the team’s move to the Home Depot Center a year ago, further solidifying the value of a soccer-specific stadium for MLS teams. The Los Angeles Galaxy is seeing return ...

Tags: Chicago Fire, Los Angeles Galaxy, Marketing and Sponsorship, Soccer

NFLers to tout dairy to kids

At least 13 NFL teams and four players, including Brett Favre, this fall will encourage youngsters to eat dairy as part of a sponsorship the NFL introduced at the Super Bowl with the marketing and promotional arm for dairy farmers. Brett Favre is par ...

Tags: Baltimore Ravens, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Denver Broncos, Football, Green Bay Packers, Houston Texans, Indianapolis Colts, Kansas City Chiefs, Marketing and Sponsorship, Miami Dolphins, Minnesota Vikings, New York Giants, NFL, Pittsburgh Steelers

Coke promotes Fruit to CMO

Coca-Cola last week promoted Chuck Fruit to become the company’s fifth chief marketing officer since 1998. Fruit Fruit most recently was senior vice president of integrated marketing at the company and was responsible for developin ...

Tags: CBSSN, Marketing and Sponsorship, NCAA

SunTrust, NASCAR reach deal

NASCAR drivers will have the opportunity to join the list of SunTrust Banks Inc.’s entertainment clients, who include country singers Faith Hill and Alan Jackson and hip-hop stars Jermaine Dupri and Dallas Austin. With last week’s announcement that SunTrust has reached a multiyea ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

USOC examining window displays

The American Girls have gone wild — over the Olympic Games. In storefront displays at the two American Girl Place retail locations, one in Chicago, the other in New York, shoppers can view what appears to be a 2004 Olympic-themed ...

Tags: IMG, Marketing and Sponsorship, Mattel, NBC, Olympics, USOC

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