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Teams pour more money, tech into preview centers

Published in SportsBusiness Journal on 03 / 23 / 15

The explosion in sports facility development over the past 18 months has resulted in a key secondary trend — the high-tech, multimillion-dollar preview centers that teams build to market their new venues. The centers, the traditional sales space used to showcase premium seats for stadiums a...

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Tags: Facilities

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Tags: Baseball, Basketball, Marketing and Sponsorship, McDonald's Corp., MLB, NASCAR, NBA, New York Knicks, PepsiCo, Sacramento Kings, Schering-Plough Corp., Soccer, WTA

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Tags: Baltimore Ravens, Golf, Marketing and Sponsorship, SFX

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