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First things first for Brett Yormark: A naming deal for Nassau

04 / 21 / 14

T he Barclays Center and the Brooklyn Nets gathered together their business partners for the first time in nearly a year recently — and they had plenty to boast about. Since the last sponsor summit in June 2013, ...

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Tags: Marketing and Sponsorship

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04/08/02
NHRA promotes with Wendy's

C ontinuing an attempt to extricate itself from second-tier property status, the National Hot Rod Association is embarking on its first quick-service-restaurant promotion in six years, a kids' meal promotion beginning this month that will get the NHRA critical exposure in Wendy's ...

Tags: Arizona Diamondbacks, Boston Celtics, Leo Burnett Worldwide, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., NASCAR, NBC, PepsiCo, SFX, Wendy's International Inc.

04/08/02
NFL eyes Europe soccer partner

The NFL has had preliminary conversations with Amsterdam-based soccer club Ajax about forming a marketing partnership between the club and the NFL Europe League's Amsterdam Admirals. The NFL recently formed an alliance with FC Barcelona, creating a marketing partnership between th ...

Tags: Football, Marketing and Sponsorship, MTV, NFL, Soccer

04/08/02
Sponsorship briefs

Coors won't renew soccer deal Coors, fresh from signing its new deal to become official beer sponsor of the NFL, dealt another blow to England's Nationwide Football League last week, deciding to end its title sponsorship of the league's championship competition after its fiv ...

Tags: AFL, Coors Brewing Co., Marketing and Sponsorship, NFL, Palace Sports and Entertainment, Tampa Bay Lightning

04/08/02
SBJ/ESPN Sports Poll

E ach year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll. Sportspoll.com

Tags: Golf, Marketing and Sponsorship

04/01/02
Sponsorship briefs

Boathouse is ECAC sponsor Philadelphia-based Boathouse Sports, a supplier of custom athletic outerwear, entered into an agreement to be the official outerwear supplier of the East Coast Athletic Conference. Financial terms of the deal were not disclosed. Callaway backs jun ...

Tags: Cadillac, Marketing and Sponsorship, Sears, Roebuck & Co.

04/01/02
Vikings near deal extension

The Minnesota Vikings are close to reaching an agreement with U.S. Bank on a potential three-year sponsorship extension, industry sources said. The annual dollar value of the deal would be in the six figures, the sources said. Under terms of a new agreem ...

Tags: Football, Marketing and Sponsorship, Minnesota Vikings

04/01/02
Sanex delays WTA decision

European body-care brand Sanex has postponed a decision on whether to exit its $34 million title sponsorship of the WTA Tour at the end of the year. The five-year deal gives Sanex, a Sara Lee unit, the option to skip the last two years, a move that is still widely expected. The deadlin ...

Tags: Marketing and Sponsorship, Sanex, WTA

04/01/02
MSG touts new format

A large banner announces MSG's theme. Madison Square Garden Network is launching a $10 million advertising campaign to tout its new 24-hour-a-day format. The "This Is Our Town" campaign, developed ...

Tags: Cablevision Systems Corp., Marketing and Sponsorship, MSG Network, YES Network

04/01/02
SBJ/ESPN sports poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Baseball. Here are the percentages of responses given for companies by select fan groups . Sp ...

Tags: Anheuser-Busch Cos., Baseball, Coors Brewing Co., ESPN, Fox, Marketing and Sponsorship, MillerCoors, MLB, PepsiCo, Reebok

04/01/02
FIFA's control of tickets tighter

T he path to World Cup 2002 tickets, hotels and travel packages is cluttered by numerous choices, but not all roads will lead to guaranteed stadium seats in the co-hosting nations of Japan and South Korea. The world governing body of soccer, FIFA, has taken much tighte ...

Tags: FIFA, ISL Marketing, Marketing and Sponsorship, Soccer

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