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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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04/01/02
Vikings near deal extension

The Minnesota Vikings are close to reaching an agreement with U.S. Bank on a potential three-year sponsorship extension, industry sources said. The annual dollar value of the deal would be in the six figures, the sources said. Under terms of a new agreem ...

Tags: Football, Marketing and Sponsorship, Minnesota Vikings

04/01/02
Sanex delays WTA decision

European body-care brand Sanex has postponed a decision on whether to exit its $34 million title sponsorship of the WTA Tour at the end of the year. The five-year deal gives Sanex, a Sara Lee unit, the option to skip the last two years, a move that is still widely expected. The deadlin ...

Tags: Marketing and Sponsorship, Sanex, WTA

04/01/02
MSG touts new format

A large banner announces MSG's theme. Madison Square Garden Network is launching a $10 million advertising campaign to tout its new 24-hour-a-day format. The "This Is Our Town" campaign, developed ...

Tags: Cablevision Systems Corp., Marketing and Sponsorship, MSG Network, YES Network

04/01/02
SBJ/ESPN sports poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Baseball. Here are the percentages of responses given for companies by select fan groups . Sp ...

Tags: Anheuser-Busch Cos., Baseball, Coors Brewing Co., ESPN, Fox, Marketing and Sponsorship, MillerCoors, MLB, PepsiCo, Reebok

04/01/02
FIFA's control of tickets tighter

T he path to World Cup 2002 tickets, hotels and travel packages is cluttered by numerous choices, but not all roads will lead to guaranteed stadium seats in the co-hosting nations of Japan and South Korea. The world governing body of soccer, FIFA, has taken much tighte ...

Tags: FIFA, ISL Marketing, Marketing and Sponsorship, Soccer

04/01/02
MasterCard behind 'Moments'

M asterCard is telling prospective partners that it will put between $50 million and $100 million in media support behind its MLB-themed "Moments" promotion this summer. The promo will allow consumers to chose MLB's most historic moment from a menu of the game's top 25 moments. ...

Tags: American Airlines Inc., Churchill Downs Inc., Coors Brewing Co., ESPN, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB

03/25/02
MasterCard acts globally

A bout two months from the start of World Cup 2002, MasterCard is primarily focused on far-flung global activities as an official sponsor, though the company has not ruled out buying domestic advertising spots on ABC Sports/ESPN when live Cup telecasts begin May 31. "We ar ...

Tags: ABC, Anheuser-Busch Cos., ESPN, FIFA, Kirch Group, Marketing and Sponsorship, MasterCard International Inc., McCann-Erickson Worldwide Inc., Soccer

03/25/02
SBJ/ESPN sports poll

From January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Soccer. Here are the percentage responses given for companies by select fan groups. Statistical anomalies due to rounding and nonr ...

Tags: ABC, Adidas, Anheuser-Busch Cos., ESPN, Fila, Fox, Marketing and Sponsorship, MLS, PepsiCo, Reebok, Soccer, Umbro, Visa

03/25/02
Jets' thoughts turn to TV, radio

The New York Jets are looking to create new local Jets-themed television and radio programming. One concept under consideration is a TV show targeted at kids, said Jets President Jay Cross, though he added that such a series might not hit the airwaves until the 2003 season. The sho ...

Tags: Football, Marketing and Sponsorship, New York Giants, New York Jets

03/25/02
Peppers signs Reebok deal

R eebok has signed University of North Carolina defensive end Julius Peppers , a lock to be one of the top picks if not the first player selected in the April 20 NFL draft, to a three-year endorsement contract. Sources pegged the deal at between $75,000 and $100,000 ov ...

Tags: Ashworth, Burns Sports Celebrities Inc., Galyan's Trading, Marketing and Sponsorship, MasterCard International Inc., MLB, NASCAR, NFL, Octagon Group, PepsiCo, Reebok, TaylorMade Golf, Time Warner, Titleist

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