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The road ahead for the NFL, and lessons for current, future executives

Published in SportsBusiness Journal on 09 / 29 / 14

T he self-admitted mishandling of the Ray Rice situation by both the Baltimore Ravens and NFL Commissioner Roger Goodell has been painful to observe for sports business professionals or, even closer to home, any father with daughters. It is reason...

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Tags: Opinion

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08/05/02
Sponsorship briefs

Shell's name on Denver race Shell Oil Co. will be the title sponsor for CART's Grand Prix of Denver auto race, scheduled to take place Aug. 30 through Sept. 1. The race will be called the Shell Grand Prix of Denver. Financial terms and sponsorship length were not disclosed ...

Tags: Basketball, Championship Auto Racing Teams Inc., Dallas Cowboys, FedEx Corp., Football, Green Bay Packers, Hyatt Hotels, JC Penney, Marketing and Sponsorship, Motorsports, NBA, NFL, PepsiCo, Quaker Oats, Shell Oil, WNBA

08/05/02
Leadership shakeup at USOC

T he winds of U.S. Olympic politics are strangely calm in the aftermath of a leadership shakeup caused by a sudden resignation. Is a storm quietly brewing, or has a new era dawned? On the heels of a wildly successful Salt Lake City Winter Games for the U.S. team, the massive U ...

Tags: IMG, IOC, Marketing and Sponsorship, Olympics

07/29/02
Reebok no victim of Iverson

T he good news about linking one's brand to a sports personality is that if the job's done well, the personality's persona will enhance consumer loyalty and sales. As more customers are drawn to that person, the linked brands benefit. For example, Buick and Nike have demonstrated ...

Tags: Basketball, Buick, Marketing and Sponsorship, NBA, Philadelphia 76ers, Reebok

07/29/02
Sponsorship briefs

Firm picked for All-Star duty The NHL named Sports & Sponsorships in Miami Beach as its exclusive marketing representative for its All-Star Weekend. Sports & Sponsorships President Scott Becher will oversee sales of sponsorship programs in categories not yet ...

Tags: Marketing and Sponsorship, NASCAR, NCAA, NHL

07/29/02
Gatorade headed to U.S. Open

P epsi is bringing Gatorade to the U.S. Open this year. Taking advantage of its new ownership of the isotonic market-share leader, Pepsi has included Gatorade in its Open portfolio, displacing Coke 's Powerade . Gatorade will be sold and have signs at the venue as well as h ...

Tags: CBS Broadcasting Inc., Fox, Golf, Marketing and Sponsorship, NASCAR, NBC, NHL, PepsiCo, Shell Oil

07/29/02
SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 11,000 NBA fans during 2001. Here are the results , compared to the demographics of the nearly 23,000 fans of all sports who were surveyed for the entire poll. To read: 18.1 percent of NBA fans ...

Tags: Basketball, ESPN, Marketing and Sponsorship, NBA

07/22/02
World Cup sponsor Gillette wants out

G illette , easily the most venerable World Cup patron, is looking to get out of its longtime soccer sponsorship. A sponsor of the quadrennial soccer tourney since 1970, the health and beauty aids marketer has more recently looked to cut marketing and other expenses in the face ...

Tags: Campbell Soup Co., Chicago Bears, Gillette, Green Bay Packers, Hershey, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, SFX, Soccer, St. Louis Rams, Visa, Westwood One

07/22/02
SBJ/ESPN Sports Poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, compiled demographic information on nearly 23,000 U.S. sports fans. Here are select demographics of the 8,831 of those fans who indicated they were fans of the WNBA . The index compares WNBA fans ...

Tags: Basketball, ESPN, Marketing and Sponsorship, WNBA

07/22/02
Sponsorship briefs

Red Sox will drive Volvos Volvo Cars of North America and its New England retailers have signed on as sponsors of the Boston Red Sox, a deal that includes a sign atop Fenway Park's Green Monster and a fleet of vehicles for use by team staff and management. The agreeme ...

Tags: BMW Inc., Boston Red Sox, Marketing and Sponsorship, Wells Fargo

07/22/02
Gem Group thinks young for WTT

W hen Rosie Crews, vice president of public relations for The Gem Group, is asked to give a short description of World TeamTennis , she says, "Think rock concert." By no means do WTT matches rock as much as an Aerosmith gig, but there is loud music, screaming from the crowd and at ...

Tags: Marketing and Sponsorship, Tennis

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