MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info Continental Tire renews with MLS Car care product new to U.S., IndyCar Charmin: No ‘skid marks’ at the races Sheinman joins Breeders’ Cup
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MLS makes Topps its official card05 / 13 / 13Major League Soccer has signed a six-year agreement with Topps that gives the card company the designation “official trading card producer” for MLS. Financial terms were unavailable. Andrew Farrell's autographed card w... |
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Bedol part of new Transfusion
Brian Bedol, one of the founders of Classic Sports Network, is teaming with a group of other sports marketers to form a new sports and entertainment marketing firm. The company is dedicated to the proposition that property development and management is a science unto itself. Transfusion I ...
MLB leads patriotic marketing move
N ot only flags, but all manner of patriotic ephemera is being hawked with the zeal normally reserved for merchandising championship sports teams. Outlets such as gas stations and convenience stores are suddenly into the T-shirt and flag business, m ...
Anti-drug office uses NFL
When is an NFL sponsorship not a sponsorship? When it's a media buy across almost every NFL asset from the Office of National Drug Control Policy. ONDCP, armed with a $100 million-plus budget to combat drug use, is using the NFL as its primary sports marketing vehicle. Acting for all the wor ...
SFX signs Russian tennis player
SFX Sports signed promising Russian tennis player Dmitry Tursunov, who is in the process of applying for American citizenship. SFX said it provided no marketing guarantees to sign the 19-year-old. Tursunov moved to California from Russia when he was 14, and over the last several years has ...
OSU offers program for athletic staff
Ohio State University's Fisher College of Business will offer a course on the business of sports aimed at high-school and university athletic department administrators and staff. Participants in the Sports Leadership Program will receive training in human-resource ma ...
MJ ad deals a tough sell
Television networks are hitting the streets with pricier advertising packages for games in which Michael Jordan will appear, and largely facing the same cold shoulder for those deals as they are for most of the other inventory they're trying to sell. Turner Sports is guar ...
SBJ/ESPN Sports Poll
F rom January through August, ESPN Sports Poll, a service of TNS Intersearch, surveyed 15,694 U.S. sports fans. More than half of the respondents claimed to follow at least one women's sport. Below are the demographics of those respondents, indexe ...
Lowe's, NBC square off
The push between rights holders and rights buyers became a shove last week at Lowe's Motor Speedway, and the loser may be the value of naming rights throughout sports. The dispute swirled around NBC/Turner's refusal to mention the speedway by name during its coverage of the Oct. 7 UAW-GM Q ...
Bears' stadium deal nears
Bankers for the Chicago Bears were set to close at press time on the financing for the team's $600 million overhaul of Soldier Field, a deal that was on shaky ground after the Sept. 11 terrorist attacks. Bankers for the Bears said they expected to complete the team's financing on Oct. 12. ...
Make yourself invaluable
T he U.S. economy and, by extension, the sports sponsorship and marketing industries were already shrinking before the Sept. 11 terrorist attacks. Many companies had already reduced travel and business-to-business and corporate spending, including s ...
