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Fanatics-UA to field MLB jerseys in 2020

Published in SportsBusiness Journal on 10 / 24 / 16

In what would mark a significant shake-up in Major League Baseball’s licensing business, Fanatics and Under Armour have completed a deal that will see them team-produce Under Armour-branded on-field jerseys starting with the 2020 baseball season. The deal would mean the end of MLB’s l...

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Tags: MLB, Baseball, ING, Under Armour, Nike, Majestic Athletic, New Era, GE, Ugg, CES, Media, Target, Super Bowl, NFL, NBA, NHL, NASCAR, PGA Tour, Ally, Adidas, Reebok, Los Angeles Dodgers, Washington Nationals, San Francisco Giants

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Gophers ink Learfield in 5-year deal

The University of Minnesota athletic department has selected Learfield Communications Inc. as its corporate sales and marketing partner. The five-year agreement should go into effect as soon as it is approved by the university's board of regents, said Mark Coyle, assistant athletic direct ...

Tags: Colleges, Marketing and Sponsorship

Green Bay places first in secondary sales

The Green Bay Packers have seen the most action on the secondary ticketing market during this year's NFL playoffs, according to data compiled last week by online secondary ticketing company StubHub.com. As of late last week, Green Bay's games against Seattle and Philadelphia were listed No ...

Tags: Denver Broncos, eBay, Football, Green Bay Packers, Indianapolis Colts, Marketing and Sponsorship, NFL, Philadelphia Eagles, Seattle Seahawks

NHL All-Stars in Minnesota pays off

S ome were less than thrilled with the NHL All-Star Game moving from the warm weather of south Florida last season to less-than-temperate Minnesota for the 2004 game. But the league is happy. Moving the game to the midd ...

Tags: Best Buy, Fox, Hockey, Marketing and Sponsorship, MLS, NBC, NHL

Nasdaq-100 adds magazine sponsor

Venus Williams on March 2003 cover The Miami-based Nasdaq-100 Open and Ocean Drive magazine, whose primary distribution is in South Florida, have struck a new three-year agreement under which the tournament program will run as a 48-page s ...

Tags: Marketing and Sponsorship

Comparing beer in-game ads

D uring an NFL season that is one of the finest realizations of former Commissioner Pete Rozelle's vision of competitive parity, a case can be made that there is competitive parity in the advertising being run during gam ...

Tags: Football, Marketing and Sponsorship, MillerCoors, NFL

Allstate, Kimberly-Clark back revival

D ormant more than a decade, a U.S. Olympic Hall of Fame will be revived in 2004 through underwriting provided by two existing sponsors of the U.S. Olympic Committee. Allstate Insurance Co. will become the hall's presenting ...

Tags: Allstate, IOC, Marketing and Sponsorship, Olympics, USOC

Sports marketers should consider kids

D o you want strangers speaking to your kids without your permission? Suppose a sports marketer followed your kids around practically everywhere. Suppose she was pitching products and services to them on soccer and basebal ...

Tags: Marketing and Sponsorship

Colts sign pair to sponsorships

Marsh Supermarkets and Union Federal Bank will be presenting sponsors of any Indianapolis Colts home playoff games this season. As part of the package, the two Colts sponsors would buy air time on an hour-long playoff preview that would run the Thursday before a game on WNDY-23, a UPN aff ...

Tags: Football, Indianapolis Colts, Marketing and Sponsorship, Tennessee Titans

Drug marketer signs as PGA Tour sponsor

Prescription drug marketer AstraZeneca has signed a multiyear sponsorship deal with the PGA Tour. Terms were not released, but sources said the tour won't sign deals for fewer than four years and that deals of this type generally range between $4 million and $5 million a year. With pharmac ...

Tags: Golf, Marketing and Sponsorship

A holiday e-tail adventure

On the weekend starting Dec. 5, just three weeks before Christmas, much of the East Coast was blasted by the season's first blizzard. Many malls hoping for huge numbers of holiday shoppers were closed by more than a foot of snow, which led to a rush of buyers going online. Weekend Web sales jum ...

Tags: Baseball, Basketball, Chicago Bears, Collegiate Licensing Co., eBay, Foot Locker, Football, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, NHL, Philadelphia Eagles

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