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MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

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Visa renews with USA Track & Field

Three months before the Athens Olympics, Visa has reaffirmed its commitment to USA Track & Field with a sponsorship renewal through 2008. The terms were not revealed. Sources said Visa more than doubled its previous sponsorship spend with the national governing body. Visa’s Olympic spon ...

Tags: Marketing and Sponsorship, Visa

As part of USOC renewal, B of A taking over program that AT&T ran

Bank of America plans to expand the scope of its Olympic sponsorship by taking over a hospitality program for families of Olympians that AT&T quietly abandoned last year. In detailing a decision to renew its U.S. Olympic Commit ...

Tags: IOC, Marketing and Sponsorship, NBC, NCAA, Olympics, Under Armour, USOC

Mirra image: 2 sponsors extend deals

BMX rider Dave Mirra has signed a four-year extension of his endorsement deal with Slim Jim and a two-year extension of his deal with T-Mobile, said his agent, Steve Astephen. Mirra also recently put on a milk mustache for a “Got Milk?” advertisement. Mirra, who has won 13 gold medals i ...

Tags: Marketing and Sponsorship

Ironman marketing hits the road

Ironman Properties is branching into mobile marketing for the first time this summer, in its 26th year. The worldwide triathlon series has outfitted a 28-foot trailer, branded with its own and sponsors’ logos that will appear at 18 events between June and November to show off Ironman-brande ...

Tags: Marketing and Sponsorship

Ball Park Franks inks deal

Sara Lee’s Ball Park Franks brand is moving out of the ballpark and onto the tracks with a three-year sponsorship deal, making it the official hot dog at 10 of 13 International Speedway Corp. tracks. The deal includes the f ...

Tags: Baseball, Campbell Soup, Chicago White Sox, Denver Broncos, Detroit Tigers, ESPN, Football, Green Bay Packers, IMG, International Speedway Corp., Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Giants, New York Mets, PepsiCo, Philadelphia Eagles, Pittsburgh Steelers

Cup race marks shipper DHL’s return

Express carrier DHL is coming out of the shadows after a long period of marketing dormancy in the United States, taking title to a NASCAR Nextel Cup Series race June 20 at Michigan International Speedway. What had been known as the Sirius 400 will be rechristened the DHL 400. Sirius Sat ...

Tags: DHL, Formula One, Fox, Marketing and Sponsorship, Motorsports, NASCAR, NFL, UPS

Lacotte taking lead at Meridian

The global marketing framework of the Olympic Games suddenly is in the hands of a former Swiss military defense official, Urs Lacotte, who reports to a former chairman of a Norwegian industrial services company, Gerhard Heiberg, ...

Tags: IOC, John Hancock, Marketing and Sponsorship, NBC, Olympics, Samsung, Soccer, Swatch, Tag Heuer, USOC, Visa

Vikes find a way to serve Carsoup

Looking to buy a car? Well, the Minnesota Vikings have got a deal for you. While the Vikings are not selling new and used cars, a program the team is launching will connect its fans with dozens of car dealers in Minnesota. A link on the team Web site directs fans to the Vikings’ authorized ...

Tags: Baseball, Colleges, Football, Marketing and Sponsorship, Minnesota Twins, Minnesota Vikings

Soccer United Marketing hires Quinn

Former NFL executive Doug Quinn has agreed to join Soccer United Marketing in a senior capacity, most likely as president, according to sources. The move would give SUM and its parent, MLS, another senior sales and marketing executive. Former MLS executive vice president of marketing M ...

Tags: Marketing and Sponsorship, Soccer

Old pros rule SportsQ Scores

The selection of endorsers should always be predicated by the product/service and its target market. But this year’s SportsQ Scores suggest that for all the notoriety and dollars attracted by whoever is anointed as “th ...

Tags: Baseball, Basketball, Football, Hockey, International Speedway Corp., Marketing and Sponsorship, MLB, NBA, New York Jets, New York Yankees, NFL, NHL

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