Featured Story

A touch of 007 at the races: Breeders’ Cup signs luxury automaker Aston Martin as sponsor

Published in SportsBusiness Journal on 10 / 17 / 16

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g...

Read More

Tags: Marketing and Sponsorship

More Stories

Ten years after Tonya-Nancy

Editor's note: This story is revised from the print edition. I t began with a plot straight out of a B movie. It left a bruised Nancy Kerrigan shouting, "Why?" and television executives asking, "Why not?" Oddly, an unexp ...

Tags: FIFA, IMG, John Hancock, Marketing and Sponsorship, NBC, Olympics, Soccer

Bull Riders sign 2 $1M-a-year deals

The Professional Bull Riders (PBR) have signed two major sponsors to multiyear deals together worth nearly $1 million per year. Enterprise Rent-A-Car and an unidentified major packaged-goods company have inked deals that enhance the PBR's roster of traditional consumer brands. PBR vice p ...

Tags: Marketing and Sponsorship

Active.com inks deal with marathon

Active.com last week agreed to a five-year deal with the LaSalle Bank Chicago Marathon to provide online registration, electronic marketing and data management services for the annual race as well as Chicago's spring LaSalle Bank Shamrock Shuffle. Active.com, part of the Active Network ...

Tags: Marketing and Sponsorship

Under Armour to clothe the turtle

Rapidly growing performance apparel company Under Armour has inked a five-year deal becoming the official football uniform supplier to the University of Maryland. It is the first outerwear deal the company has signed and will serve as a testing ground for the company, which may attempt to bra ...

Tags: Colleges, Marketing and Sponsorship, Under Armour

Licensees for LSU, USC

The following is a list of national championship licensees for LSU, USC .

Tags: Colleges, Marketing and Sponsorship, New Era, Riddell Sports

OMD pulls marketing, buying together

T he size of media buying agencies and the amount of dollars that flow through them are testimony to the fact that as sports' cash cow, much of the money today begins with TV advertising. So, shouldn't sports marketing be ...

Tags: ABC, ESPN, Foot Locker, Ford, Marketing and Sponsorship, NBA, PepsiCo

NHL making rare visit to the hood

The paint scheme will be on Mayfield’s Dodge for the Budweiser Shootout at Daytona. The NHL is generating some incremental exposure for itself and one of its biggest corporate sponsors with the inclusion of an NHL-branded car in NASCAR' ...

Tags: Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHL

Reebok to dress golfer in NFL gear

Reebok has signed PGA Tour golfer Ben Curtis to a three-year endorsement deal, but not to push the company's golf wear. Starting at this week's Sony Open, the British Open champion will be a human billboard for various NFL-licensed apparel from Reebok. Early on, Curtis is expected to wea ...

Tags: Golf, Marketing and Sponsorship, NFL, Reebok

Gophers ink Learfield in 5-year deal

The University of Minnesota athletic department has selected Learfield Communications Inc. as its corporate sales and marketing partner. The five-year agreement should go into effect as soon as it is approved by the university's board of regents, said Mark Coyle, assistant athletic direct ...

Tags: Colleges, Marketing and Sponsorship

Green Bay places first in secondary sales

The Green Bay Packers have seen the most action on the secondary ticketing market during this year's NFL playoffs, according to data compiled last week by online secondary ticketing company StubHub.com. As of late last week, Green Bay's games against Seattle and Philadelphia were listed No ...

Tags: Denver Broncos, eBay, Football, Green Bay Packers, Indianapolis Colts, Marketing and Sponsorship, NFL, Philadelphia Eagles, Seattle Seahawks

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug