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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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02/17/03
More plans for Terry Tate

O n Oct. 28, at Reebok 's Canton, Mass., headquarters, an audience of around 1,000 people watched an early version of what eventually would become Reebok's Super Bowl spot: "Terry Tate, Office Linebacker." The audience was amused, but the real impact of the spot wasn't felt until af ...

Tags: Baseball, Basketball, Boston Celtics, Football, IEG Inc., Marketing and Sponsorship, MillerCoors, MLB, NBA, Brooklyn Nets, New York Mets, PBA, PepsiCo, Reebok, Soccer

02/17/03
Braves find tarp sponsor

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Tags: Ace Hardware, Atlanta Braves, Baltimore Orioles, Baseball, Kroger, Lowe's Companies Inc., Marketing and Sponsorship, Octagon Group, Weather Channel

02/17/03
Edelman ponders new client

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Tags: Edelman Public Relations, Golf, Marketing and Sponsorship, NASCAR, Nasdaq, NCAA, SBC Communications Inc., Time Warner

02/17/03
Sponsorship briefs

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Tags: ABC, Bass Pro Shops, Conseco Inc., Dial Corp., ESPN, Golf, IndyCar, LPGA, Marketing and Sponsorship, MBNA America Bank, Mercedes Benz, Motorsports, NASCAR

02/17/03
CEO loses bonus, top marketer leaves

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Tags: Anheuser-Busch Cos., IMG, Marketing and Sponsorship, Olympics, USOC

02/17/03
Skier Miller's stock is up

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Tags: Marketing and Sponsorship, Olympics

02/10/03
Effort helps NBA All-Star fans

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Tags: Baseball, Basketball, Collegiate Licensing Co., Colleges, Football, Hockey, Marketing and Sponsorship, MLB, NBA, NFL, NHL

02/10/03
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Tags: ABC, Anheuser-Busch Cos., Baseball, ESPN, Marketing and Sponsorship, Mazda, MillerCoors, NASCAR, Texas Rangers

02/10/03
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Tags: Fotoball USA, Marketing and Sponsorship, MLB, NCAA, Rawlings Sporting Goods Co., Reebok, Russell Corp., Spalding

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Sponsorship briefs

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Tags: Championship Auto Racing Teams Inc., ESPN, GMAC, Marketing and Sponsorship, NASCAR, Rolex

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