Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

10/07/02
All eyes on ski and snowboard group

Editor's note: This story is revised from the print edition. S ki season and renewal season arrive together this year, as the U.S. Ski and Snowboard Association engages in contract extension talks with Visa , a sponsor since 1986. The negotiations are a critical barometer for O ...

Tags: ABC, Marketing and Sponsorship, Olympics, Visa

10/07/02
SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than one-third of those polled claimed to be fans of the NHL, and nearly 21 percent of the NHL fans said they were avid fans. Here are demographic ...

Tags: Hockey, Marketing and Sponsorship, NHL

10/07/02
Sponsorship briefs

Arena is 1st Mariner Baltimore-based 1st Mariner Bank reached an agreement with the city of Baltimore to put its name on the Baltimore Arena. The price of the deal is $75,000 annually. Ed Hale, CEO of 1st Mariner Bank, is chairman and CEO of the Baltimore Blast of the Majo ...

Tags: Ford Motor Co., Marketing and Sponsorship, NASCAR, Subway

09/30/02
'Gladiator Games' concept back

T he U.S. Olympic Committee is taking an old concept off the shelf and giving it new life in an effort to strengthen public awareness of prospective future American Olympic stars. Leading proponent and USOC Chief Executive Lloyd Ward is counting on the organization's executi ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Fox, IOC, Marketing and Sponsorship, NBC, NCAA, Time Warner, USOC

09/30/02
Sponsorship briefs

Ford names NASCAR weekend Ford will be the title sponsor of NASCAR's season finale weekend at Homestead-Miami Speedway for the next four years, said the speedway and Ford. It also gets title sponsorship of the weekend's Winston Cup, Busch series and Craftsman truck ra ...

Tags: Ford Motor Co., Green Bay Packers, Marketing and Sponsorship, NASCAR, Philadelphia Eagles

09/30/02
Convenience key to Web market

D eclining attendance. Unused tickets. Lower renewal rates. These are just a few items on a growing list of headaches for team marketing executives as ticketing issues continue to plague teams of all levels. What, many team executives ask, is the aspirin that will cure this ever- ...

Tags: Baseball, Marketing and Sponsorship, Philadelphia Phillies

09/30/02
SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch asked 1,183 avid NHL fans who they thought was the top sponsor or advertiser of the league. Here are the responses broken down by select demographics . To read: 3 percent of avid male NHL fans cit ...

Tags: Anheuser-Busch Cos., CCM, Coors Brewing Co., ESPN, Fox, Hockey, Labatt Brewing Co., Marketing and Sponsorship, MillerCoors, Molson Breweries, NHL

09/30/02
Wilson puts $3M behind golf ball

W ilson Sporting Goods is putting at least $3 million behind the innovative marketing of its new Jack golf ball, starting around the new year. The company has high hopes that the lower-priced ball, at $15.99 a dozen, will win back some of the strong market share it had in that ...

Tags: CBS Broadcasting Inc., ESPN, Golf, IMG, Marketing and Sponsorship, NBC, Pinnacle Enterprises Inc., SFX, State Farm

09/23/02
Sponsorship briefs

 Cadillac names Miami race GM division Cadillac signed on as sponsor of the American Le Mans Series race set for Oct. 5 in Miami. The race is part of the Grand Prix Americas, a weekend that will also feature a CART race. Terms were not disclosed. Grand Prix ...

Tags: Cadillac, Championship Auto Racing Teams Inc., Florida Panthers, Marketing and Sponsorship, Minnesota Wild, Office Depot

09/23/02
AmEx official card of official cards

W ith the help of a new theme line, American Express is bringing its sponsorships a little more front and center in its advertising efforts. Creative that began during the recent U.S. Open continues the 6-month-old tag "Make Life Rewarding," but also given broad play was ...

Tags: Marketing and Sponsorship, MasterCard International Inc., NBA, New York Yankees, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug