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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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Sponsorship briefs

Preds sign presenting sponsor The Nashville Predators have secured Baptist Sports Medicine as presenting sponsor for the team's fifth season. Baptist, which has been the team's official health-care provider since its inception, gets its logo tied into team promotions for the remainde ...

Tags: Amateur Sports, Fox, Hockey, IndyCar, Marketing and Sponsorship, Motorsports, Nashville Predators, Tennis, Toyota Motor Corp.

Rogge to visit New York

T he president of the International Olympic Committee arrives in Manhattan next week for his first Big Apple visit since New York was named U.S. candidate in the 2012 Summer Games host city race. New York was selected over San Francisco in a Nov. 2 vote. While no fo ...

Tags: ESPN, FIFA, IOC, Marketing and Sponsorship, Olympics

NYC Marathon divides PR load

L ong-distance running may be an individual sport, but when it comes to public relations work for the New York City Marathon, it is a team effort. The New York Road Runners, the nonprofit organization that owns and operates the event, uses the PR-by-committee approach to ...

Tags: ESPN, Marketing and Sponsorship, NBC

Sponsors help NFL teams say thanks

T he San Diego Chargers and Denver Broncos each had Fan Appreciation Day for the last game of the season, Dec. 29, and each pulled in roughly 20 sponsors to donate significant merchandise to be given away during the games. Prizes at the Chargers game included round-trip tickets ...

Tags: Anheuser-Busch Cos., AT&T Corp., Coors Brewing Co., Denver Broncos, Football, GlaxoSmithKline, Marketing and Sponsorship, San Diego Chargers

Indoor stock car racing on horizon?

A nyone poring over these pages is well aware of NASCAR's recent progress as a sports property: the fact that it's second only to the NFL in TV ratings, the way it's geographically, if not yet psychographically, dispersed across the United States in places far north of the Maso ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Spalding fills Plaza rooms

S ix weeks in, Spalding Sports Worldwide and Crowne Plaza Hotels and Resorts are ahead of last year's pace on a rewards program that netted $9 million in room revenue last year. The program had 30,000 sign-ups over three months last winter, rewarding guests with Spalding goods &# ...

Tags: Baltimore Orioles, Baseball, Cincinnati Reds, Golf, Kroger, Marketing and Sponsorship, Spalding

SBJ/ESPN Sports Poll

F rom September 2001 through August 2002, ESPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 5,600 Formula One fans. Here are the results for fans who identified themselves as F-1 fans, compared with the 21,760 sports fans surveyed. Par equals 100. T ...

Tags: Formula One, Marketing and Sponsorship, Motorsports

NBA rides pop-culture wave

T he notion of major sports leagues leveraging popular culture as a marketing device is not a new one. And no league has been more effective at it than the NBA. From the groundbreaking "I Love This Game" work — in which celebrities touted pro basketball from courtside seats  ...

Tags: Basketball, Football, Los Angeles Lakers, Marketing and Sponsorship, NBA, NFL

Gretzky stars in PGA Tour ad

H ockey legend Wayne Gretzky will take to the air as part of a forthcoming TV campaign heralding the name change of the PGA's Senior Tour to the Champions Tour. In a campaign called "Champions on Champions" from GSD&M , Austin, Texas, "The Great One" will be the ...

Tags: Coors Brewing Co., Golf, Hockey, Marketing and Sponsorship, NASCAR, NBA, Octagon Group, SFX, Time Warner

Sponsorship briefs

Northeast signs Verizon dealer The Northeast Conference signed a sponsorship with a local Verizon dealer to promote the Verizon brand. Under the sponsorship Verizon, through AG Cell Tel, will receive television and sampling opportunities and other corporate exposure at conference eve ...

Tags: Baseball, Colleges, Hockey, Houston Astros, Marketing and Sponsorship, National Lacrosse League, Arizona Coyotes, Verizon

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