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JPMorgan Chase builds its Open around Williams

Published in SportsBusiness Journal on 08 / 31 / 15

JPMorgan Chase is making Grand Slam contender Serena Williams the centerpiece of its on-site activation for this year’s U.S. Open, marking the culmination of its overall promotional efforts leading up to the event. The company is offering fans the opportunity to pose behind a faux newsdesk ...

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Tags: Marketing and Sponsorship

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03/31/03
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03/31/03
Fox Sports targets extreme-sports

O ver the years, there has been a slew of great brand-versus-brand ad battles: Coke vs. Pepsi, Bud vs. Miller, McDonald's vs. Burger King. In these battles, sometimes the competitors go after each other by name. The Pepsi Challenge comes to mind. Sometimes, it's not a matter of na ...

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03/24/03
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Tags: ABC, FIFA, Marketing and Sponsorship, MLS, Panasonic, Soccer

03/24/03
Nextel's MLB deal confusing

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Tags: Baseball, ESPN, FIFA, Marketing and Sponsorship, MasterCard International Inc., MLB, NBA, Nextel, NHL, Yahoo! Inc.

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