Upcoming Conferences and Events
Featured Story
Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
More Stories
Sports biz growth is over
I t's payback time for the sports business, after almost two decades of enduring growth in media contracts, ticket prices and sponsorship fees. Whether the industry has reached a plateau or will begin moving downward remains to be seen. In stock-mar ...
NASCAR, Dodge reach deal
Dodge will become presenting sponsor of NASCAR's Weekly Racing Series in a deal industry sources say is worth $6 million over three years. Dodge will spend at least $2 million a year to support the program. Under the deal, Dodge gets its logos on every track, every driver and every car in ...
NBA rookies 'got milk'
A merica's Dairy Farmers and Milk Processors , the consortium better known as the "Got Milk?" people, is in as title sponsor of the NBA rookie all-star game. The game has become one of the fixtures at the NBA's all-star weekend. The agr ...
SBJ/ESPN Sports Poll
Biggest perceived sponsor/advertiser of the NBA F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 3,000 NBA fans who they thought was the biggest sponsor/advertiser of the NBA. Below are the re ...
Naber champions U.S. Olympians
O lympic swimming champion John Naber of Pasadena, Calif., a gold medalist in four events at the 1976 Montreal Games, believes the time has come to tap the intellectual and emotional power of the more than 6,000 Olympians across the nation. ...
Inside the deal
THE DEAL: Nextel signs as the official wireless provider of the Nashville Predators and Gaylord Entertainment Center. ESTIMATED VALUE: $425,000-plus annually LENGTH: Three-year deal ...
Minute Maid nears NCAA deal
M inute Maid is close to inking a one-year deal as an NCAA corporate partner in the juice category, last owned by Ocean Spray. The most intriguing aspect of the deal is that it brings the marketing power of Coke , Minute Maid's parent, to the NCAA ...
Sponsorship briefs
Dodge in Hockey promo Dodge dealers across Minnesota have teamed up with Minnesota Hockey, the statewide governing body for the sport, to drive dollars to local youth hockey associations across the state. Community-based hockey associations from Rochester to Roseau wi ...
Evans inks Nike deal
Sneaker and apparel giant Nike plans to sign 15-year-old tennis player Brendan Evans, who until last week had not even played in a professional tournament, to a four- to five-year contract, said several tennis sources. Evans will receive up to $250,000 annually plus performance bonuses. That ...
Jets add several new logos
The New York Jets are introducing several secondary logos and marks that will be used on some of their retail merchandise next season as part of an effort to expand the team's brand and cultivate its fan base. Examples include a graphic representation (J!E!T!S!) of the famous "J ... E ... ...
