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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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Fila, Merrill sponsor Ericsson
Fila and Merrill Lynch & Co. will be sponsors of the 2002 Ericsson Open, the tournament's chairman said. Earl "Butch" Buchholz said his tournament has been selling a range of sponsorships for the first time in two years. As a Masters Series event ...
New NFL fan-loyalty program
L ooking to build year-round affinity and create an additional marketing vehicle for league sponsors and licensees, the NFL hopes to test-market a fan frequency/loyalty program before the end of the season. One internal NFL estimate of the revenue ...
Coke does new NASCAR deal
Coca-Cola has renewed its NASCAR corporate sponsorship more than a year before its current contract expires. Coke will expand the number of brands it associates with NASCAR in the five-year extension, which industry sources say has a $30 million price tag. Coke has been expanding its com ...
Skater Kwan still big draw
D espite a series of unexpected turns in her quest to become a repeat U.S. Olympic team member, figure skater Michelle Kwan apparently remains on solid footing as a celebrity product endorser. Kwan is the choice of Mattel Inc. to headline today' ...
Shaq vs. McKobe
Los Angeles Lakers superstars Shaquille O'Neal and Kobe Bryant are feuding again, but not on the basketball court. Burger King is close to signing O'Neal to a multiyear, multimillion-dollar endorsement deal just nine months after fast-food competitor McDonald's hired teammate Bryant. O'N ...
Bulls' ads work, Because
T he Chicago Bulls , coming off another last-place finish, are the NBA's 29th-finest team, according to Sports Illustrated. The magazine ranks them dead last yet again in its preseason power ratings. But by another measure, attendance, the Bulls are the le ...
Sponsorship briefs
Continental flies with Knicks Continental Airlines has been named the official airline of the New York Knicks. The agreement entitles Continental to signs in the Knicks' Madison Square Garden, promotional tie-ins and hospitality. Continental is also the official airli ...
SBJ/ESPN Sports Poll
F rom January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, surveyed sports fans on their ownership of credit cards. To read: 59.4 percent of Major League Baseball fans said they are MasterCard owners. MasterCard has been a ...
ATP wants logo worn
The ATP wants to require its players, beginning in January, to wear the group's logo on their tennis shirts during competition, an idea that is sparking strong opposition from apparel and management companies. The ATP's seven-person board plans to vote on the proposal this week in Sydney, ...
Skier true to Hilfiger
E ric Bergoust used to be a radical athlete in the cult sport of freestyle aerial skiing. Today, he is the reigning gold medalist in the Olympic sport of freestyle skiing, and he just happens to be its defending world champion as well. Like his s ...
