Featured Story

Cycling league founders want to bring U.S. back to the velodrome

Published in SportsBusiness Journal on 10 / 20 / 14

Two veterans of the U.S. cycling industry will launch a new professional bicycle racing series in 2015 that attempts to revive the sport of velodrome track cycling in North America. Called the World Cycling League, the venture is the brainchild of David Chauner and John Vande Velde, who both repr...

Read More

Tags: Leagues and Governing Bodies

More Stories

09/23/02
Sponsorship briefs

 Cadillac names Miami race GM division Cadillac signed on as sponsor of the American Le Mans Series race set for Oct. 5 in Miami. The race is part of the Grand Prix Americas, a weekend that will also feature a CART race. Terms were not disclosed. Grand Prix ...

Tags: Cadillac, Championship Auto Racing Teams Inc., Florida Panthers, Marketing and Sponsorship, Minnesota Wild, Office Depot

09/23/02
AmEx official card of official cards

W ith the help of a new theme line, American Express is bringing its sponsorships a little more front and center in its advertising efforts. Creative that began during the recent U.S. Open continues the 6-month-old tag "Make Life Rewarding," but also given broad play was ...

Tags: Marketing and Sponsorship, MasterCard International Inc., NBA, New York Yankees, Visa

09/23/02
SBJ/ESPN Sports Poll

F rom July 2001 through June 2002, ESPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 12,000 college football fans. Listed here are the results , compared to the demographics of the more than 21,000 fans of all sports who were surveyed f ...

Tags: Colleges, Football, Marketing and Sponsorship, NCAA

09/23/02
What happened to DC bid?

W hat a difference a vote makes. Consider the Washington-area Olympic Games bid organization. One vote apparently was the difference between the DC 2012 team gearing up for a lively campaign with New York and, instead, packing up to go out of business. The ou ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

09/23/02
Time to clean NASCAR garages

W hat's wrong with this picture?The Cleveland Browns are on the road to battle the Pittsburgh Steelers at Heinz Field in Pittsburgh. The Browns are leading 10-6 late in the game. Steelers quarterback Kordell Stewart throws a touchdown strike to wide receiver Plaxico Burres ...

Tags: Cleveland Browns, Football, Fox, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBC, NFL, PepsiCo, Pittsburgh Steelers, Time Warner

09/23/02
Ski resort ads too edgy?

T he party's over for an edgy McClain Finlon campaign. During the summer, the Denver shop created three print advertisements for Breckenridge Ski Resort in Breckenridge, Colo. Designed to appeal to 18- to 23-year-olds looking for nightlife, the ads upset older peop ...

Tags: Edelman Public Relations, Marketing and Sponsorship, Topps Co.

09/23/02
Wild ink three unlikely deals

T hree companies not known for their sports ties have signed deals with the Minnesota Wild. Two of the agreements are with Minneapolis-area companies and are sizable by NHL standards. Genmar Holdings , the largest U.S. producer of recreational boats, has a three-year de ...

Tags: Apple, AT&T Corp., Fox, Hockey, Marketing and Sponsorship, Microsoft Corp., Minnesota Wild, New Orleans Pelicans

09/16/02
Florida Panthers have the Spirit

Scrappy Spirit Airlines has increased its sports sponsorship activity through a two-year deal with the Florida Panthers valued in the low-to-mid six figures annually. The company already has a signage and promotion deal with the Miami Dolphins. Lynne Koreman, Spirit's vice president of mark ...

Tags: Florida Panthers, Hockey, Marketing and Sponsorship

09/16/02
Sponsorship briefs

Sabres back girls' hockey The Buffalo Sabres and Oxygen Media are again joining for a sponsorship program for girls' hockey. The Buffalo Sabres-Oxygen Icebreakers program is a five-week introductory hockey series with instruction offered by Sabres coach Lindy Ruff and ...

Tags: AHL, Buffalo Sabres, Gateway Inc., Marketing and Sponsorship, Oxygen Media, Sonic

09/16/02
Hughes graduates with gold

N ew York high school student Sarah Hughes began her senior year this month, but her summer — and year — has been far from that of her teenage classmates. Hughes in February earned the Olympic women's figure skating gold medal at Salt Lake City, defeating longtim ...

Tags: Campbell Soup Co., DDB Needham Worldwide Inc., GE, IMG, IOC, Ketchum Advertising, Marketing and Sponsorship, NBC, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug