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JPMorgan Chase builds its Open around Williams

Published in SportsBusiness Journal on 08 / 31 / 15

JPMorgan Chase is making Grand Slam contender Serena Williams the centerpiece of its on-site activation for this year’s U.S. Open, marking the culmination of its overall promotional efforts leading up to the event. The company is offering fans the opportunity to pose behind a faux newsdesk ...

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Tags: Marketing and Sponsorship

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IEG meeting delivers top info

I nternational Event Group's annual sponsorship meeting, held in mid-March in Chicago, is a must-attend event for more than 1,000 sponsorship-marketing professionals representing properties, sponsors, agencies and leagues. Sports marketers would be well-advised to apply IEG's expe ...

Tags: IEG Inc., Marketing and Sponsorship, Monster.com

Marketer faces tough task

A mong the golf fans making their way home from the Masters this week are 100 people who bought hospitality packages that included tickets to the National Science Center 's Masters Gala, a charitable fund-raiser. The story of how the event was marketed shows just how tough the hospita ...

Tags: Golf, Marketing and Sponsorship, Motorsports

2003 MLS corporate support

Major League Soccer began its 2003 season this month with nine official sponsors. Additional companies are involved with the league at other levels of corporate support. For information about team-specific sponsors and other information on the league's 10 franchises, see the 20 ...

Tags: Adidas, Anheuser-Busch Cos., Honda Motor Co., Marketing and Sponsorship, MBNA America Bank, MLS, Nestle Purina, Panasonic, PepsiCo, Puma AG, Soccer, Umbro

USOC takes close look at spending

A chorus of criticism targeting the U.S. Olympic Committee's spending habits has hit the recently announced 2002 athletes of the year. They will lose the traditional awards banquet accorded many previous honorees. USOC officials decided several weeks ago to retract funding for a gal ...

Tags: ABC, Baseball, CBS Broadcasting Inc., Chicago White Sox, ESPN, John Hancock, Marketing and Sponsorship, NBC, Olympics, United Airlines, USOC

NFL checks out credit cards

A t the NFL, the credit cards are on the table. While the league's separate sponsorship deals with Visa and issuer MBNA (both eight-year incumbents) aren't up until after the 2003-04 season, discussions on the category are current and wide-ranging. Given the recent trend of spo ...

Tags: Basketball, Foot Locker, Football, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, Motorsports, NASCAR, NFL, Octagon Group, Reebok, Visa, Washington Redskins

AVP tour adds Aquafina

B orn 20 years ago and in bankruptcy protection as recently as 1998, the AVP Pro Beach Volleyball Tour will reach break-even by the end of this season, according to president and commissioner Leonard Armato . The tour recently added PepsiCo 's Aquafina bottled water brand as a " ...

Tags: Anheuser-Busch Cos., Marketing and Sponsorship, NBC, Nissan Motor Co., Olympics, PepsiCo

ESPN Zone campaign examined

E SPN Zone knew that consumers understood the chain of restaurant/bars was built with sports fans in mind. It wasn't so sure they were sinking their teeth into the restaurants' gastronomic expertise. So ESPN Zone turned to New York City-based Dan Klores Communications in late 2002 to d ...

Tags: AFL, Basketball, Chicago Bears, ESPN, Football, Marketing and Sponsorship, New York Giants, Washington Wizards

Williams inks Chevy deal

C hicago Bulls point guard Jay Williams has signed a three-year deal to endorse Chevrolet via the Chicagoland and Northwest Indiana Chevy Dealers. The deal is in the low to mid-six figures a year, said agent Bill Duffy , with additional incentives for achievements such as All-Star G ...

Tags: Adidas, Atlanta Braves, Baseball, Basketball, Chicago Bulls, Marketing and Sponsorship, NBA

Barber twins to be face of Champs

NFL players and brothers Tiki and Ronde Barber have signed a two-year deal with Champs Sports to be spokesmen for the footwear and apparel retailer in national television, print and in-store advertising. "They will be the face of Champs," said Mark Lepselter, president of Maxximum Marketin ...

Tags: Champs Sports, Football, Marketing and Sponsorship, New York Giants, NFL, Simon & Schuster, Tampa Bay Buccaneers

SBJ/ESPN Sports Poll

T he NFL is clearly the most popular sport among U.S. sports fans, according to the results of an ESPN Sports Poll survey . More than 67 percent of the respondents to the poll, conducted in 2002, said they were fans of the NFL, putting the league more than 8 percentage points ahe ...

Tags: AFL, ATP, Baseball, Basketball, Boxing, Colleges, Horse Racing, Marketing and Sponsorship, MLB, MLS, Motorsports, NASCAR, NBA, NCAA, NFL, NHL, Soccer, Tennis, Winter Sports, WNBA, WTA

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