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USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

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Tags: Marketing and Sponsorship

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Cavs eye postseason bonuses

The Cleveland Cavaliers have yet to clinch a playoff spot, but the team is already selling playoff tickets while marketing postseason sponsorship packages with an eye on boosting business for next season. The Cavs are leveraging the popularity of rookie LeBron James and the club's chances ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

LPGA event’s OK with Ford dealers

Oklahoma Ford Dealers has reached a two-year presenting sponsorship deal with Octagon for the LPGA Tour's John Q. Hammons Hotel Classic in Tulsa, Okla. Octagon, which has operated the event since its inception four years ago, took over the tournament's ownership two years ago. Tim Erensen, ...

Tags: Ford, Golf, LPGA, Marketing and Sponsorship

Monster moves on men’s tourney

Online career network Monster continued its trend of creating out-of-the-ordinary experiences to increase brand awareness when it announced plans last week for a mascot rodeo and rock concert as the featured elements in its activation at this year's NCAA Men's Final Four in San Antonio. "M ...

Tags: Colleges, Marketing and Sponsorship, NCAA

USTA, tennis industry use stars

With participation in tennis flat at best, the U.S. Tennis Association and the Tennis Industry Association are launching a $3 million marketing effort encouraging Americans to play its game. Easily the biggest participatory campaign from any tennis industry organization breaks with eight- ...

Tags: Adidas, Boxing, ESPN, Fila, Head USA, K-Swiss, Marketing and Sponsorship, Motorsports, NASCAR, Reebok, USTA

Security prep intensified in Europe

T he brutal toll on human life resulting from this month's commuter train bombings in Madrid only magnifies the daunting security tasks ahead for two European nations that will host major sports events this summer. While th ...

Tags: IMG, Marketing and Sponsorship, Olympics, Soccer, USOC

New players, new ads, new image

The Portland Trail Blazers have unveiled a new ad campaign to introduce four of the team's newest players to local fans. Darius Miles gets ready for outdoor activities in new TV ad campaign. The campaign, dubbed "Trail Blazers Orientatio ...

Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

NBA celeb fans line up to show their love

You've really got to "Love This Game" to be at Madison Square Garden on this chilly Monday night in March. The competition for the hometown Knicks is the Atlanta Hawks, a league doormat at 26 games below .500. The Knicks themselves have lost six more games than they've won and are coming ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Football, Marketing and Sponsorship, NBA, NBC, New York Knicks, NFL

MLB brands Opening Day

W hile the NFL has been successful recently appropriating opening day as a marketing platform, baseball, the sport that originated the term, is starting to fight back with a bevy of Opening Day activities. Major League Base ...

Tags: Baseball, Colleges, Football, Fox, Kraft Foods, Kraft Sports Group, Manchester United, Marketing and Sponsorship, MLB, NCAA, New Era, NFL, PepsiCo, Pizza Hut, Soccer

WNBA ads air sound of music

The WNBA plans to introduce new television spots in its "This Is Who I Am" campaign this weekend. The spots will have an almost music-video feel and will incorporate female singers Fefe Dobson, Martina McBride and Skye Sweetnam, said Teri Schindler, vice president of WNBA broadcasting. ...

Tags: Basketball, Marketing and Sponsorship, WNBA

IOC plans shakeup of marketing arm

The International Olympic Committee last week advised its worldwide sponsors that it would not renew the contract of the two founding executives of Meridian Management, the IOC's newly acquired in-house marketing and sponsorship coordination agency. Their agreements will expire in December. ...

Tags: GE, IOC, John Hancock, Marketing and Sponsorship, Olympics, Visa

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