Featured Story

IndyCar seeks $10M-15M yearly from next title sponsor

Published in SportsBusiness Journal on 01 / 15 / 18

IndyCar is asking for a rights fee of $10 million to $15 million annually from potential title sponsors, according to sources, an increase from what IndyCar reportedly receives from lame-duck partner Verizon. Sources said IndyCar is seeking that range in rights fees, and hopes to secure a commens...

Read More

Tags: Marketing and Sponsorship

More Stories

08/16/04
Valero re-ups as title sponsor

Sponsorship extension will keep the Valero name on display through the end of the decade. Valero Energy Corp. has agreed in principle to a five-year extension of its title sponsorship of the PGA Tour’s Valero Texas Open, which takes pla ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

08/16/04
Simpler can be better online

While teams and properties experiment with technology to improve their performance by driving consumers online, many sports marketers continue to find that, when creating online initiatives, simpler is still better. This realiz ...

Tags: Baseball, Houston Astros, Marketing and Sponsorship, MLB, PepsiCo

08/16/04
IOC fills key marketing job with Lumme

The International Olympic Committee had to work overtime to close a deal with sports marketing executives who were finalists to head the IOC’s first completely in-house marketing division. At the end of a prolonged search that began early this year, the IOC hired away a key member o ...

Tags: ESPN, IOC, Marketing and Sponsorship, Olympics

08/16/04
Advance Auto adds Maryland, LSU

Advance Auto Parts, continuing its plan to expand the number of college sports properties with which it has sponsorships, has signed deals to sponsor the University of Maryland football team and Louisiana State University’s football and men’s basketball programs. Each deal is a one-year ag ...

Tags: Advance Auto Parts, Colleges, Marketing and Sponsorship

08/16/04
Knights pinch hit in Cats’ jerseys

The Charlotte Bobcats are turning to their city’s Class AAA baseball team for marketing support of this month’s planned jersey unveiling. After the expansion Bobcats unveil their jerseys to the public on Saturday, the Charlotte Knights will don the jersey tops as a sleeveless-typ ...

Tags: Baseball, Basketball, Charlotte Hornets, Marketing and Sponsorship, Reebok

08/16/04
IOC winning war on drugs

The heightened war on performance-enhancing drugs has the dual effect of potentially cleansing Olympic sports of larger numbers of cheaters while more frequently dragging Olympic ideals through the mire of scandal. “If you ...

Tags: Adidas, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

08/09/04
Racing sponsors collide in victory lane

Tires, brakes and engines are influential in getting a driver to victory lane, but the hood of a race car is what everyone there is talking about these days. Sponsor etiquette in NASCAR victory lanes has gotten ugly in recent weeks as drivers tied to Pepsi-owned Gatorade have removed — occ ...

Tags: Lowes, Marketing and Sponsorship, Motorsports, NASCAR, PepsiCo

08/09/04
Comcast signs on with Bears

Comcast is a new top-tier sponsor of the Chicago Bears, the team plans to announce today. The seven-figure annual commitment includes sponsorship of the newly named Comcast Bears Den, a zone in Soldier Field that includes historical information about the team. The deal includes a media ...

Tags: Cadillac, Chicago Bears, Comcast, Football, Marketing and Sponsorship, NBC

08/09/04
UCLA grudgingly looks for a partner

UCLA, after years of opposition to outsourced marketing, is taking steps toward securing an outside marketing partner. “For years, we’ve resisted the path chosen by our peers … but we’re bowing to the inevitable,” said Glenn Toth, UCLA’s associate athletic ...

Tags: Colleges, Marketing and Sponsorship

08/09/04
Agassi still in Canon’s picture

One of the longest-running endorsements in sports will go on at least an additional 18 months. Canon USA is keeping Andre Agassi as an endorser and, in a twist, added Agassi’s wife, tennis hall of famer Steffi Graf, as a spokeswoman. Agassi has pitch ...

Tags: Canon, GE, Marketing and Sponsorship, SFX

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug