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Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

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Tags: Marketing and Sponsorship

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Travel Channel to air poker

T he World Poker Tour debuts March 30 at 7 p.m. on The Travel Channel with this marketing plan: "We're changing the whole image and perception of poker. We see it as a sport, not a bunch of guys in a smoky back room," according to Audrey Kania , the tour's senior vice presiden ...

Tags: ABC, Clear Channel Communications Inc., Huffy Corp., Marketing and Sponsorship, MBNA America Bank, Spalding

Pfizer parts ways with IOC

G lobal pharmaceutical maker Pfizer severed ties as exclusive sponsor to the International Olympic Committee's Medical Commission earlier this year. Since 1994 and through the 2002 Salt Lake Games, Pfizer had underwritten the yearly IOC World Congress on Sport Sciences, an Olym ...

Tags: FIFA, IOC, Marketing and Sponsorship, Olympics, Pfizer, USOC

Roots close to deal for Athens

R oots , the Toronto-based maker of hip sports and leisure apparel, is close to completing a deal to supply ceremony outfits to the U.S. Olympic team for the 2004 Athens Olympic Games. Clothing for opening and closing ceremonies, also known as parade attire, falls under a category sepa ...

Tags: Adidas, AEG, IMG, Marketing and Sponsorship, Octagon Group, Olympics, USOC

Visa to roll out big NASCAR promo

V isa has crafted its most ambitious NASCAR promotion to date in support of the current season. The credit card association, now in the fifth year of its league sponsorship, is offering 15 chances to win what it is calling The Ultimate NASCAR Experience. Anyone using a Visa card ...

Tags: Baseball, Football, IMG, Marketing and Sponsorship, MLB, MLS, Motorsports, NASCAR, NFL, Oakland Athletics, Octagon Group, Soccer, Texas Rangers, Visa

Sponsorship briefs

Bucs sign parts store Advance Discount Auto Parts signed a multiyear sponsorship with the Tampa Bay Buccaneers, becoming the team's official auto parts retailer. The sponsorship will allow Advance Discount to advertise its brand throughout Raymond James Stadium and use Bucs logos as ...

Tags: Advance Auto Parts, Colleges, Football, Kroger, Marketing and Sponsorship, Motorsports, NASCAR, Tampa Bay Buccaneers

MLS Fire, bank agree to deal

The MLS Chicago Fire and LaSalle Bank of Chicago agreed to a three-year sponsorship extension that gives LaSalle "official bank" status through the 2005 season. Financial terms weren't disclosed. LaSalle Bank, a marketing partner of the Fire since 1999, becomes the first comp ...

Tags: Marketing and Sponsorship, MLS, Soccer

LeadDog steers toward event marketing

L eadDog Marketing Group has acquired the events-planning business of National Media Group , a deal that shows two companies moving in divergent directions. NMG is more than 20 years old, and CEO Michael Goldberg said it's time to focus exclusively on marketing strategies for bran ...

Tags: Baltimore Ravens, Basketball, Football, Hockey, Houston Texans, Marketing and Sponsorship, MBNA America Bank, Minnesota Timberwolves, NBA, NFL, NHL, Soccer, Tennis, Visa, WUSA

Foudy does another beer ad

L eague regulations prevent many active athletes from appearing in beer ads. That's why so many retired players make a beer ad as soon as they are out of the game. Unaffected by any such restrictions, soccer diva Julie Foudy just filmed her fourth TV spot for Bud Light. The comm ...

Tags: Anheuser-Busch Cos., Marketing and Sponsorship, McDonald's Corp., NASCAR, NHL, Quizno, Soccer

Subaru feeling adventurous

Subaru of America is completing a deal to return as title sponsor of the Primal Quest Adventure Race at a 30 percent increase over last year's mid-six-figures marketing and media package, sources said. The increase is the result of a new television deal the owners of Primal Quest are close ...

Tags: Marketing and Sponsorship, Motorsports

USOC tabs Scherr in short-term

A fter enduring Senate hearings, highly publicized executive resignations and delayed contract signings by new and existing sponsors, the U.S. Olympic Committee asked an Olympic wrestler and veteran insider to wrap his arms around the teetering organization. Jim Scherr , a 1988 U ...

Tags: Colleges, Marketing and Sponsorship, USOC

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