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Nielsen effort focuses on esports sponsor value

Published in SportsBusiness Journal on 08 / 21 / 17

Nielsen last week announced the launch of Nielsen Esports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: new international viewer data in the U.K., France, Germany, China, South Korea ...

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Tags: Marketing and Sponsorship

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Sponsors fill out roster of All-Star promos

MLB marketers are solidifying sponsorship plans in and around the July 13 All-Star Game in Houston. All-Star fans will receive nesting dolls. The New York Mercantile Exchange has taken title sponsorship to the All-Star Futures Game o ...

Tags: Baseball, Century 21, ESPN, Marketing and Sponsorship, MLB, NFL

Phelps makes waves for Visa

Swimmer Michael Phelps, a medal favorite for the Summer Olympics, is rapidly becoming the commercial face of the Athens Games in the United States. Phelps will be featured in a television ad that Visa will break this week — the second of three Olympic spots it is producing this year to supp ...

Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

Bengals' pitch: Guaranteed fun

Bengal Chad Johnson helps deliver ticket-sales pitch on 20 Cincinnati-area billboards. Guarantees have a long history in sports, starting with Joe Namath’s famous boast about Super Bowl III. Now, the Cincinnati Bengals have a marketing ca ...

Tags: Cincinnati Bengals, Football, Kansas City Chiefs, Marketing and Sponsorship

Selling takes back seat for Cialis

Lilly Icos’ erectile dysfunction drug Cialis isn’t your typical PGA Tour title sponsor: You can’t park the product just off the 18th green and let the patrons experience it. In fact, there are a lot of things you can’t do in marketing the product. But company marketers and consultant Vel ...

Tags: Golf, Marketing and Sponsorship

News from the NACMA seminar

Trip Durham (right, with Dave Brown): “A lot of people just don’t dig that deep.” Board members and officers of the National Association of Collegiate Marketing Administrators held their first-ever NACMA On the Road seminar for NCAA Divis ...

Tags: Colleges, Marketing and Sponsorship, NCAA

NASCAR starts its own library

NASCAR has launched a new publishing initiative that brings licensed books together into one branded group — the NASCAR Library Collection. The program, launched May 21, can be viewed by visiting the NASCAR.com Superstore, which gives access to the library’s specialty store on its home pa ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Booz Allen puts stamp on PGA Tour stop

Editor's note: This story is revised from the print edition. Booz Allen Hamilton has traditionally kept a low marketing profile, but since stepping out of character with a three-year title sponsorship of the PGA Tour’s Booz Allen Classic in Potomac, Md., the strategic management and tech ...

Tags: BMW, Comcast, Golf, Marketing and Sponsorship

Visa presses for exclusivity in NFL deal

Two of the NFL’s largest corporate sponsors are in a dust-up over some of the most valuable inventory controlled by the league — Super Bowl tickets. Since many consider those tickets priceless, perhaps it is appropriate that this boils down to a dispute between MasterCard and Visa. ...

Tags: Football, Marketing and Sponsorship, New England Patriots, NFL, Visa

More Spidey logos gone from MLB

When the baseball world this weekend refocuses its collective gaze on the promotion that shook it to the core, the game’s purists will celebrate a victory far more convincing than previously thought. Logos to leave before teams take the field. ...

Tags: Baseball, Marketing and Sponsorship, MLB

Promo pits Shaq Diesel, Vin Diesel

The NBA is again turning to Hollywood to help promote the league finals on ABC, with new spots featuring “The Chronicles of Riddick.” ABC announcer Al Michaels is featured in another spot, to first air during Game 1. The cross-promot ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, NBA

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