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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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04/29/02
Red7e wins NTRA's ad race

Louisville, Ky.'s Red7e advertising agency has won this year's national television and print creative advertising contracts for the Lexington, Ky.-based National Thoroughbred Racing Association. The NTRA is a cooperative of horse racing interests that promotes member racetracks ...

Tags: Hockey, Marketing and Sponsorship, NTRA

04/29/02
Citrus Bowl changes imminent

The Tennessee-Michigan game in January was the last with “Florida Citrus” in the name. The Florida Citrus Commission's decision not to renew as co-title sponsor of the Capital One Florida Ci ...

Tags: Colleges, Florida Citrus Sports, Marketing and Sponsorship

04/29/02
Sponsorship briefs

 A-B brands sign with D-backs A new multiyear agreement makes Anheuser-Busch's Budweiser and Bud Light sponsors of the Arizona Diamondbacks. The deal features prominent sign space on the left-field wall and behind home plate, in-game television spots on broa ...

Tags: Anheuser-Busch Cos., Arizona Diamondbacks, Kroger, Marketing and Sponsorship, NASCAR, WUSA

04/29/02
Washington baseball groups have similar aim, different PR strateg ...

W hen Major League Baseball Commissioner Bud Selig said in January that Washington was a prime candidate for the relocation of an existing team, it sent the D.C. area into a gleeful tizzy. The statement was a great PR boost for the two leading D.C.-area organizations vying for an ...

Tags: Baltimore Orioles, Baseball, Marketing and Sponsorship, MLB

04/22/02
Boeri's helmet ads stand out

S pecialty magazines fall victim to hosting advertisers who tend to be wildly literal with their messaging. If you've ever opened a golf magazine, pretty much every ad inside looks identical — some golfer or another on some beautiful course or another. The same holds true in ...

Tags: Marketing and Sponsorship

04/22/02
The Wizard pitches new glove

Ozzie Smith wore a Rawlings glove throughout his 19 major league seasons. The company thought highly enough of him to bring a six-fingered model called the Trap-Eze back into production at his request early in his career. And it provided him with a new glove every two months because he insist ...

Tags: Baseball, Marketing and Sponsorship, Rawlings Sporting Goods Co.

04/22/02
Bad timing for Blatter, FIFA

Y ou are FIFA's Joseph "Sepp" Blatter , head of the world governing body of soccer, arguably the most passionately followed sport on earth. So what do you do less than six weeks from the start of your global world championship? Apparently, you divert attention from the building d ...

Tags: FIFA, Marketing and Sponsorship, PepsiCo, Soccer

04/22/02
Sponsorship briefs

Search starts for Genuity sub The South Florida Golf Foundation, which organizes and oversees The Genuity Championship event on the PGA Tour, has initiated a search for a new title sponsor to replace Genuity Inc. Genuity had been the title sponsor since 2001. Television ratings for ...

Tags: Cadillac, Marketing and Sponsorship, NASCAR

04/22/02
SBJ/ESPN Sports Poll

E ach year, from two weeks immediately preceding the NHL playoffs through two weeks after they conclude (approximately eight weeks), ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the games. Here are the results of the 2001 poll , reported ...

Tags: ESPN, Marketing and Sponsorship, NHL

04/15/02
SBJ/ESPN Sports Poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 22,000 U.S. sports fans about their level of interest in the Arena Football Leagues (AFL and AF2). Here are the responses by select demographics . Sportsp ...

Tags: AFL, Football, Marketing and Sponsorship

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