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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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05/13/02
And 1 reaches out to prep gyms

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Tags: And 1, Continental Airlines, Halo Sports & Entertainment, Marketing and Sponsorship, MasterCard International Inc., Millsport LLC, MLB, MLS, NASCAR, NCAA, NFL, PepsiCo, Pfizer, Yahoo! Inc.

05/13/02
Sponsorship briefs

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Tags: HBO Sports, Knight-Ridder Inc., Marketing and Sponsorship

05/06/02
Sponsorship briefs

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Tags: CFL, Marketing and Sponsorship, San Francisco Giants, Sprint Corp.

05/06/02
O5 Group markets Olympics

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Tags: Acclaim Entertainment Inc., Century 21 Real Estate Corp., IMG, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MCI Group, MLB, Momentum IMC, Octagon Group, Olympics

05/06/02
World Cup pits Adidas vs. Nike

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Tags: ABC, Adidas, ESPN, Marketing and Sponsorship, Soccer, Wieden Kennedy, Yahoo! Inc.

05/06/02
7 habits of stong sponsorships

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04/29/02
Campbell's adds NFL stars

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Tags: Aflac, Burns Sports Celebrities Inc., Campbell Soup Co., CBS Broadcasting Inc., Chicago Bears, Clear Channel Communications Inc., John Deere, Marketing and Sponsorship, McDonald's Corp., NBC, New York Giants, New York Mets, New York Yankees, NTRA, Philadelphia Eagles, Pittsburgh Steelers, SFX, St. Louis Rams

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04/29/02
SBJ/ESPN Sports Poll

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04/29/02
Michelin Man meets Ironman

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Tags: Ironman Properties, Marketing and Sponsorship, Timex

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