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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

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MLS Fire, bank agree to deal

The MLS Chicago Fire and LaSalle Bank of Chicago agreed to a three-year sponsorship extension that gives LaSalle "official bank" status through the 2005 season. Financial terms weren't disclosed. LaSalle Bank, a marketing partner of the Fire since 1999, becomes the first comp ...

Tags: Marketing and Sponsorship, MLS, Soccer

LeadDog steers toward event marketing

L eadDog Marketing Group has acquired the events-planning business of National Media Group , a deal that shows two companies moving in divergent directions. NMG is more than 20 years old, and CEO Michael Goldberg said it's time to focus exclusively on marketing strategies for bran ...

Tags: Baltimore Ravens, Basketball, Football, Hockey, Houston Texans, Marketing and Sponsorship, MBNA America Bank, Minnesota Timberwolves, NBA, NFL, NHL, Soccer, Tennis, Visa, WUSA

Foudy does another beer ad

L eague regulations prevent many active athletes from appearing in beer ads. That's why so many retired players make a beer ad as soon as they are out of the game. Unaffected by any such restrictions, soccer diva Julie Foudy just filmed her fourth TV spot for Bud Light. The comm ...

Tags: Anheuser-Busch Cos., Marketing and Sponsorship, McDonald's Corp., NASCAR, NHL, Quizno, Soccer

Subaru feeling adventurous

Subaru of America is completing a deal to return as title sponsor of the Primal Quest Adventure Race at a 30 percent increase over last year's mid-six-figures marketing and media package, sources said. The increase is the result of a new television deal the owners of Primal Quest are close ...

Tags: Marketing and Sponsorship, Motorsports

USOC tabs Scherr in short-term

A fter enduring Senate hearings, highly publicized executive resignations and delayed contract signings by new and existing sponsors, the U.S. Olympic Committee asked an Olympic wrestler and veteran insider to wrap his arms around the teetering organization. Jim Scherr , a 1988 U ...

Tags: Colleges, Marketing and Sponsorship, USOC

Surtain turned to PR about snub

P remier Sports Management client and Miami Dolphins cornerback Patrick Surtain was not voted to last year's Pro Bowl, despite putting up Pro Bowl-like numbers during the 2001 NFL season. It's an alleged slight many NFL players can claim. But instead of simply accepting the di ...

Tags: ESPN, Football, Fox, Marketing and Sponsorship, Miami Dolphins, NFL, Premier Management Consulting Inc., SportsLine.com

Michelob Light tees up deal

I ncredible Technologies , maker of the popular Golden Tee video game, is completing a deal with Anheuser-Busch that will make Michelob Light the official beer of the game, which is found in 25,000 U.S. bars and restaurants. The mid-six-figure deal is for one year with a lik ...

Tags: Anheuser-Busch Cos., Atlanta Braves, Golf, Kroger, Lexus, Marketing and Sponsorship

Sosa, Giambi star in Pepsi ad

S ammy Sosa and Jason Giambi take to the hills in Pepsi 's new MLB ad. The spot, from longtime Pepsi agency BBDO , New York, was filmed recently in Orlando. In it the two sluggers, clad in mountaineering gear, follow a path up a mountain with a Sherpa-esque guide. Giambi bec ...

Tags: AEG, Baseball, ESPN, Marketing and Sponsorship, MLB, NFL, NHL, PepsiCo, Arizona Coyotes, SFX

Virtual scratch card examined

Y ou win some, you lose some. The adage is arguably as old as competition itself. For players and coaches, it has consoled them in the face of defeat. For team marketers, especially ticket sales executives, the quote creates nightmares of how losing will affect ticket sales. And if t ...

Tags: Basketball, Marketing and Sponsorship, Toronto Raptors

Sponsorship briefs

Power stays on the run The New York Power of the Women's United Soccer Association and the New York Road Runners will continue their marketing relationship for a second year. To coincide with the Power's preseason training regimen, the team will participate in the Road Run ...

Tags: Marketing and Sponsorship, WUSA

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