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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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10/28/02
Southwest signs on with NBA

Southwest Airlines is signing on as the NBA's newest corporate sponsor. The deal was being completed late last week, but sources said the commitment would be for at least two years and in the low seven figures annually, the vast majority of that sum going to buy media on NBA telecasts. Th ...

Tags: Adidas, Basketball, Dell, ESPN, Marketing and Sponsorship, MBNA America Bank, MLB, NBA, NFL, NHL, Time Warner, US Airways

10/28/02
USOC controversy golf related

T here are times when U.S. Olympic Committee insiders are not entirely disappointed that the American public pays little attention to the USOC and its political ebb and flow. Times like these. In a year that saw U.S. Olympic fortunes soar at the Salt Lake Winter Games, where athletes a ...

Tags: IMG, Marketing and Sponsorship, Olympics, USOC

10/28/02
Sponsorship briefs

AT&T Wireless buys name AT&T Wireless has become the title sponsor of the AT&T Wireless Classic, benefiting Coaches vs. Cancer. The seventh annual college basketball event will take place Nov. 14-15 at Madison Square Garden in New York City. This year the AT&T Wireless ...

Tags: AT&T Corp., Conseco Inc., Ford Motor Co., Marketing and Sponsorship, Sunshine Network

10/28/02
Ford Trucks signs on with PBR

Ford Trucks has replaced Bud Light as title sponsor of the top tour of Professional Bull Riders Inc. in a three-year deal worth more than $10 million. Bud Light, which will continue to be the official beer of the circuit, had been the title sponsor since the PBR launched in 1994. Anheuser-B ...

Tags: Anheuser-Busch Cos., Coors Brewing Co., Ford Motor Co., Marketing and Sponsorship, NBC

10/21/02
New swimming event organized

I n this lull between Olympic Games and amid mixed economic news, one organization governing an Olympic sport found testing the waters of corporate sponsorship a less-than-icy experience. USA Swimming, whose athletes accounted for one-third of the American medal haul at the 2000 Sydney Ga ...

Tags: Anheuser-Busch Cos., Campbell Soup Co., Conoco Inc., Marketing and Sponsorship, Mutual of Omaha, NBC, Olympics, USOC

10/21/02
Healthy competition for Pepsi

H ere's a story that will warm the heart of even the coldest brand marketer. Mountain Dew stepped down as a sponsor of the Gravity Games for this summer, and Pepsi-Cola Co. corporate sibling SoBe Beverages came on board. When Mountain Dew signs popped up at the games, one of SoBe's ...

Tags: Action Sports, Basketball, Fox, Hockey, Los Angeles Lakers, Marketing and Sponsorship, Mattel, Motorsports, NASCAR, NHL, PepsiCo, UPN

10/21/02
Agency helps Knicks lure fans

T he New York Knicks are facing a season of misery unmatched since before Patrick Ewing joined the team in 1985. Point guard Latrell Sprewell broke his hand, allegedly after falling on his yacht. Forward Antonio McDyess fractured his left patella in an exhibition game. He's ou ...

Tags: Basketball, Fox, Marketing and Sponsorship, New York Knicks

10/21/02
Sponsorship briefs

Alamo Bowl signs MasterCard MasterCard International agreed to become the presenting sponsor of San Antonio's annual college football bowl game, the Alamo Bowl. MasterCard committed to a four-year deal beginning in 2002. The length of this deal matches the four-year agreements the ...

Tags: Colleges, ESPN, Golf, Kroger, Marketing and Sponsorship, MasterCard International Inc., Rawlings Sporting Goods Co., Soccer, WUSA

10/21/02
Retro boom propels NBA sales

T he NBA season has almost returned, but NBA licensing, and sports licensing at all the leagues, is already back. NBA licensing czar Sal LaRocca said that for the fiscal year that ended in September, retail sales of NBA-licensed products were up 35 percent, with the league's apparel ...

Tags: Basketball, Cablevision Systems Corp., CBS Broadcasting Inc., Electronic Arts, Foot Locker, Football, Geico, Hockey, Huffy Corp., Majestic Athletic, Marketing and Sponsorship, MBNA America Bank, MCI Group, NBA, New Era, New York Knicks, New York Liberty, New York Rangers, NFL, Nissan Motor Co., PepsiCo, Portland Trail Blazers, Reebok, Spalding, Starter, Subway, Visa

10/21/02
Spend Other People's Money

F or years, one of the most powerful revenue sources driving sports sponsorship funding inside some big companies has been the concept of OPM (Other People's Money). OPM was pioneered by big-box retailers such as Target, Kmart, Lowe's, Wal-Mart, Home Depot and grocery store chains. In the ...

Tags: AT&T Corp., Daimler AG, Ingersoll-Rand Co., Lowe's Companies Inc., Marketing and Sponsorship, PepsiCo, Wal-Mart Stores Inc.

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