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Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

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02/17/03
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Dual name for Atlanta race MBNA America and Bass Pro Shops will share title sponsorship of NASCAR'S first stop at Atlanta Motor Speedway this year. The MBNA Bass Pro Shops 500 on March 9 is the fourth race on this year's Winston Cup circuit. MBNA sponsored the event last year. This is Bas ...

Tags: ABC, Bass Pro Shops, Conseco Inc., Dial Corp., ESPN, Golf, IndyCar, LPGA, Marketing and Sponsorship, MBNA America Bank, Mercedes Benz, Motorsports, NASCAR

02/17/03
CEO loses bonus, top marketer leaves

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Tags: Anheuser-Busch Cos., IMG, Marketing and Sponsorship, Olympics, USOC

02/17/03
Skier Miller's stock is up

Two months ago, U.S. skier and two-time Olympic silver medalist Bode Miller could not find a primary sponsor and wrote "Rent Me" in the middle of his helmet before a race in Italy. Fresh off two gold medals and a silver at the biennial World Championships, that once blank advertising spot is ...

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02/10/03
Effort helps NBA All-Star fans

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02/10/03
Donruss signs sponsorship deal

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Tags: ABC, Anheuser-Busch Cos., Baseball, ESPN, Marketing and Sponsorship, Mazda, MillerCoors, NASCAR, Texas Rangers

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Tags: Championship Auto Racing Teams Inc., ESPN, GMAC, Marketing and Sponsorship, NASCAR, Rolex

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