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A touch of 007 at the races: Breeders’ Cup signs luxury automaker Aston Martin as sponsor

Published in SportsBusiness Journal on 10 / 17 / 16

The Breeders’ Cup has signed a multiyear agreement with British automaker Aston Martin, making it the official sports car of its annual world championships. Historically, “We don’t advertise, consistent with the nature of the luxury brand,” said Matt Clarke, Aston Martin g...

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Cards’ ad blitz hits the market

The Arizona Cardinals launched their earliest ever advertising campaign, centered on their new coach, Dennis Green, AP Offensive Rookie of the Year Anquan Boldin and the team's new stadium, to open in 2006. Cardinals’ pitch for season tickets: New he ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship

Teams aren’t top reason to watch SB

The two biggest reasons Americans watch the Super Bowl are because a friend is throwing a party, and to see the competition among national advertisers in the year's top-rated TV show. That's the conclusion of an online survey to determine drivers of Super Bowl XXXVIII viewing. The survey w ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, NFL

L.A. proves to be Land of Activation

J ust as the NHL's all-star affair is reaching record numbers, since it's being played deep in heart of hockey country (Minnesota) this year, so is the NBA's All-Star Game; its Los Angeles location is attracting unprecedented ...

Tags: Adidas, Baseball, Basketball, Colleges, Continental Airlines, Foot Locker, Football, Hockey, Major League Lacrosse, Marketing and Sponsorship, MLB, NBA, NCAA, NFL, NHL, Novartis Pharmaceutical, Quaker Oats, RadioShack

Palmer name drives Ketel One ads

Ketel One Vodka has signed a three-year endorsement deal with Arnold Palmer, the first time the brand has had an endorser, from sports or otherwise, in more than a decade of U.S. sales. Simple text, plain background are par for the course in Ketel On ...

Tags: Golf, Marketing and Sponsorship

Super Bowl XXXVIII ads

Bud Light Click here to view ad Pepsi Ad 1 Click here to view ad Ad 2 Click here to view ad ...

Tags: Marketing and Sponsorship

Focus on Athens security intensifies

S ix months from the opening of the Olympic Games in Athens, officials are joining in a chorus of reassurances that the event will be adequately secured against terrorist threats. It is a natural response to underlying fears about Athens that are not going away anytime soon. The Greek g ...

Tags: Adidas, FIFA, IOC, Marketing and Sponsorship, Olympics, USOC

Discovery to promote 'Colosseum'

Discovery Channel will use its recently inked sponsorships of the Big East and Pac-10 conferences to promote "Colosseum: A Gladiator's Story," a one-hour special about the life of Verus, a slave who was enlisted to help build the Colosseum and then chosen to fight in the institution he built. ...

Tags: Colleges, Marketing and Sponsorship

USOC’s reforms still to come

T urn the clock back about 12 months on the U.S. Olympic Committee and one finds few references to the organization that do not contain phrases such as "scandal plagued" and "crisis torn." A year later, the smoke has ...

Tags: FIFA, IMG, Marketing and Sponsorship, Olympics, USOC

‘Spider-Man 2’ / MLB: Web marketing

P roduct integration could go to new extremes under a low-seven-figure sponsorship deal that Major League Baseball signed late last year with Sony Pictures . MLB and some of its teams will be helping the launch of "Spi ...

Tags: Amazon, Marketing and Sponsorship, NASCAR, NCAA, NFL, PepsiCo, Pfizer, Visa

MasterCard continues local push

A recent MasterCard ad had NFL star Brett Favre but no NFL marks. While Visa was negotiating a renewal of its NFL sponsorship pact, sans team rights, MasterCard has been deftly scooping up team deals since last summer. To date, Ma ...

Tags: Baltimore Ravens, Chicago Bears, Dallas Cowboys, Green Bay Packers, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, LA Rams, Visa, Washington Redskins

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