Featured Story

Sponsors step into the ring for WWE SummerSlam

Published in SportsBusiness Journal on 08 / 14 / 17

Cricket Wireless and KFC are back as co-presenting sponsors of WWE’s SummerSlam, which gets underway Sunday at Brooklyn’s Barclays Center. DiGiorno and 2K also return as sponsors, while esports property Rocket League is a new addition. SummerSlam, the second-largest event staged by WW...

Read More

Tags: Marketing and Sponsorship

More Stories

06/21/04
FedEx to sponsor Gibbs Racing

International delivery giant FedEx last week signed a letter of intent to become the primary sponsor of Joe Gibbs Racing’s third Nextel Cup team in 2005, a deal facilitated by the company’s naming-rights relationship with the Washington Redskins, which Gibbs will return to coach this season ...

Tags: Football, Marketing and Sponsorship, Motorsports, Washington Redskins

06/14/04
GM signs Howie Long to deal

General Motors has signed Fox NFL analyst Howie Long to a three-year endorsement deal under which the hall of famer will serve as a spokesman for Chevrolet Trucks. Chevy truck ad agency Campbell-Ewald will produce television ads and other creative, largely for use by GM’s 100-plus local dea ...

Tags: Football, Fox, Kellogg, Marketing and Sponsorship, NFL, Oakland Raiders, PepsiCo, RadioShack

06/14/04
DirecTV campaign plugs NFL coverage

DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts. Crafted by ad agency The Ballpark of Santa Monica, Calif., and in-house talent, the ads attempt to illustrate that Sunday Ticket subscribers get closer to the game ...

Tags: BBDO WorldWide, Dallas Cowboys, ESPN, Football, Fox, Green Bay Packers, Marketing and Sponsorship, New England Patriots, NFL

06/14/04
NFL calls for sponsorship offers

Generally speaking, the cost of cellular phone calls is decreasing, but the prices we’re hearing that the NFL is asking for the category are something to chat about, regardless of the cost per minute. Motorola has cell phone har ...

Tags: Baseball, Colleges, Football, Golf, Marketing and Sponsorship, MLB, NBC, NCAA, NFL, Olympics, Reebok, SFX, USOC, Wieden Kennedy

06/14/04
VW’s $100M wins ’08 auto category

With Volkswagen firmly behind the wheel of one of history’s most lucrative Olympic deals — one industry source says it’s worth about $100 million in cash, services and programs — predictions that Beijing’s host city status for the 2008 Games would open sponsorship floodgates appear on targe ...

Tags: GE, IMG, IOC, Marketing and Sponsorship, Olympics, Volkswagen

06/14/04
NASCAR sponsors becoming thrifty

The rising price of Nextel Cup team sponsorship has some companies altering their NASCAR strategies to a more-focused, lower-dollar approach. Longtime NASCAR allies Pennzoil and Mobil 1, along with Sirius Satellite Radio, have opted to change their level of commitment by becoming associate ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Penske Corp.

06/14/04
Jones pushed to the archives

Nike has all but eliminated Olympic sprint champion Marion Jones from its Nikewomen Web site. Featured in multiple photographic images, Jones was unmistakably the star of the site only a few weeks ago when it operated under a fo ...

Tags: Foot Locker, IOC, Marketing and Sponsorship, Olympics, USOC

06/14/04
NASCAR sales pitch in high gear

After five minutes behind the wheel at Lowe’s Motor Speedway just outside Charlotte, Maybelline-Garnier vice president Lisa Carvalho exceeded 150 mph on the straightaways, careening around the 1.5-mile oval inside 2002 Winston Cup champion Tony Stewart’s No. 20 Home Depot Chevrolet, crashin ...

Tags: Century 21, Foot Locker, Gillette, International Speedway Corp., Lowes, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New England Patriots, NFL, PepsiCo, PGA Tour, Speedway Motorsports Inc., UPS

06/14/04
Saturn takes Gravity presenting role

Carmaker Saturn will be the presenting sponsor of the Gravity Games this September. The sponsorship is the first announced by the property, which was bought by the Outdoor Life Network last winter. Gravity Games executives would not disclose the value of the deal. Saturn has been involve ...

Tags: ESPN, Marketing and Sponsorship, NBC

06/14/04
Sponsors fill out roster of All-Star promos

MLB marketers are solidifying sponsorship plans in and around the July 13 All-Star Game in Houston. All-Star fans will receive nesting dolls. The New York Mercantile Exchange has taken title sponsorship to the All-Star Futures Game o ...

Tags: Baseball, Century 21, ESPN, Marketing and Sponsorship, MLB, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug