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Serena Williams latest athlete to get technical as Intel continues its push into sports

Published in SportsBusiness Journal on 04 / 24 / 17

Tech giant Intel has scored a “Serena Slam” of its own. The company on April 30 will introduce a TV spot featuring tennis star Serena Williams, winner of 23 Grand Slam singles titles. Williams is the fourth top athlete to appear in the company’s humorous ads, joining Olympian Mi...

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Sponsors buy into World Cup of Hockey

Fourteen North American and seven European companies have bought sponsorship packages for this summer’s World Cup of Hockey tournament. All are looking to borrow some of the equity from a competition that will see the game’s best players compete in an eight-team tournament at seven European ...

Tags: ESPN, Frito-Lay, Hockey, IMG, Marketing and Sponsorship, NHL, PepsiCo, Reebok

No word on Jones campaigns

Marion Jones is the universally recognized symbol of U.S. track and field, an Olympic champion whose boyfriend, sprinter Tim Montgomery, is regarded as the fastest man in the world. Jones doesn’t have any television ads on the air now, but she’s stil ...

Tags: Marketing and Sponsorship, Olympics

Cavs choose local ad agency

The Cleveland Cavaliers, a franchise with arguably the biggest marketing upside in the NBA, are turning to a local advertising agency with no previous professional sports clients to handle the team’s creative branding efforts. The Cavs last week selected Cleveland-based Stern Advertising o ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Minnesota Wild, NBA, Seattle Seahawks

Goddess dead: Nike to retitle stores

Nike Inc. plans to open its first Nikewomen store next month. The opening, in Costa Mesa, Calif., is expected to be followed soon by the Nikewomen name replacing the Nike Goddess moniker currently used for the company’s all-women stores. In addition to stand-alone stores, the company opera ...

Tags: Marketing and Sponsorship

IOC licenses public attraction

A privately funded attraction licensed by the International Olympic Committee — featuring interactive displays, retail shopping and dining — is scheduled to open in central Toronto in early August. It’s a step in an IOC initiative ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

LPGA adds 79 for branding

The LPGA has hired Element 79 Partners of Chicago to assist it in a recently launched branding project. Sources familiar with the project said the LPGA sent out a request for proposals for a brand analysis in mid- to late February before selecting Element 79 in late March. Since then, E ...

Tags: Golf, LPGA, Marketing and Sponsorship

EA, Players Inc. near major deal

Editor's note: This story is revised from the print edition. Players Inc., the marketing and licensing subsidiary of the NFLPA, is close to a billion-dollar deal that will grant NFL player rights to sports video game king Electronic Arts for the next four years. The magnitude of the ...

Tags: Baseball, Collegiate Licensing Co., Electronic Arts, Football, Marketing and Sponsorship, MLB, NFL

Teams score points on the web

If the Dallas Mavericks and Los Angeles Avengers have anything to do about it, team Web sites will start to feel a little more like a soap opera than a meat-and-potatoes sports site. Those two teams created areas within their si ...

Tags: Basketball, Dallas Mavericks, Football, Marketing and Sponsorship

Combined TV rights for horse racing?

With the race for the Triple Crown under way and the TV rights agreements for thoroughbred racing’s top honors set to expire after the 2005 races, considerable chatter has been generated recently about combining rights sold b ...

Tags: ABC, Baltimore Ravens, Boston Celtics, Churchill Downs Inc., ESPN, Hockey, Marketing and Sponsorship, NFL, Reebok

U.S. Youth Soccer picks a Lilly

U.S. Youth Soccer has hired Kristine Lilly as spokeswoman for September’s Youth Soccer Month, an initiative started by the national group last year. U.S. team member Kristine Lilly will be spokeswoman for Youth Soccer Month. Much of Li ...

Tags: Marketing and Sponsorship, Soccer

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