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Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

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Sponsorship briefs

Dual name for Atlanta race MBNA America and Bass Pro Shops will share title sponsorship of NASCAR'S first stop at Atlanta Motor Speedway this year. The MBNA Bass Pro Shops 500 on March 9 is the fourth race on this year's Winston Cup circuit. MBNA sponsored the event last year. This is Bas ...

Tags: ABC, Bass Pro Shops, Conseco Inc., Dial Corp., ESPN, Golf, IndyCar, LPGA, Marketing and Sponsorship, MBNA America Bank, Mercedes Benz, Motorsports, NASCAR

CEO loses bonus, top marketer leaves

S ome would say it was a comment not entirely unexpected from a Michigan Wolverine about a Michigan State Spartan. " Lloyd [Ward] screwed up," said Michigan Athletic Director William Martin , the acting U.S. Olympic Committee president, at a recent meeting in Chicago where USO ...

Tags: Anheuser-Busch Cos., IMG, Marketing and Sponsorship, Olympics, USOC

Skier Miller's stock is up

Two months ago, U.S. skier and two-time Olympic silver medalist Bode Miller could not find a primary sponsor and wrote "Rent Me" in the middle of his helmet before a race in Italy. Fresh off two gold medals and a silver at the biennial World Championships, that once blank advertising spot is ...

Tags: Marketing and Sponsorship, Olympics

Effort helps NBA All-Star fans

I n an effort to combat the counterfeiting of team-logoed products, the four major sports leagues and Collegiate Licensing Co. work together under the umbrella of the Coalition to Advance the Protection of Sports logos (CAPS). The Graubard Group, a New York City marketing and communicat ...

Tags: Baseball, Basketball, Collegiate Licensing Co., Colleges, Football, Hockey, Marketing and Sponsorship, MLB, NBA, NFL, NHL

Donruss signs sponsorship deal

S ports-card maker Donruss has signed up for a two-year sponsorship in the mid-six figures annually with the Texas Rangers that will festoon The Ballpark in Arlington's concourses with more than 50 10-foot-tall banners depicting Rangers greats in Donruss cards. The deal a ...

Tags: ABC, Anheuser-Busch Cos., Baseball, ESPN, Marketing and Sponsorship, Mazda, MillerCoors, NASCAR, Texas Rangers

Are you Russell Athletic material?

T here's at least one brand in every category that's so accomplished at making whatever consumer product it sells that marketing is often an afterthought. Russell Athletic is that way. From its origins 101 years ago among the textile mills of Alabama, it built a brand heritag ...

Tags: Fotoball USA, Marketing and Sponsorship, MLB, NCAA, Rawlings Sporting Goods Co., Reebok, Russell Corp., Spalding

Sponsorship briefs

Meatpacker titles races Sahlen's Packing Co. of Buffalo will be the title sponsor for Watkins Glen International's Sports Car Grand Prix and the Six Hours of the Glen. The event is scheduled for June 20-22. Terms of the marketing deal were not disclosed. Chevy at ...

Tags: Championship Auto Racing Teams Inc., ESPN, GMAC, Marketing and Sponsorship, NASCAR, Rolex

Fitness clubs hungry to sponsor

Fresh off a $35 million investment from its majority owners, Equinox Fitness Clubs is planning a marketing push that will involve sponsorships with sports teams and promotional partnerships with corporations and media and entertainment groups. ...

Tags: Marketing and Sponsorship

Ad Bowl: good, bad and Ozzy

S uper Bowl XXXVII was a blowout on the field, but like the game, the Ad Bowl had more than a handful of gems, a slew of turnovers and some raw, boneheaded decisions. Let's end the suspense and hand out our annual Super Bowl advertising awards. The Bill Callahan "Bad Game Plan ...

Tags: Anheuser-Busch Cos., AT&T Corp., Chrysler Corp., Football, Levi Strauss, Marketing and Sponsorship, NBA, NFL, Oakland Raiders, PepsiCo, Quizno, Reebok, Tampa Bay Buccaneers

SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, in 2002 asked more than 18,000 U.S. sports fans who their favorite athlete was. Listed here are the results of that survey. To read: Michael Jordan finished first with a 9.8 percent response. It marks the fifth year in a row that ...

Tags: ESPN, Marketing and Sponsorship

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