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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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07/29/02
SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, tracked the demographics of more than 11,000 NBA fans during 2001. Here are the results , compared to the demographics of the nearly 23,000 fans of all sports who were surveyed for the entire poll. To read: 18.1 percent of NBA fans ...

Tags: Basketball, ESPN, Marketing and Sponsorship, NBA

07/22/02
World Cup sponsor Gillette wants out

G illette , easily the most venerable World Cup patron, is looking to get out of its longtime soccer sponsorship. A sponsor of the quadrennial soccer tourney since 1970, the health and beauty aids marketer has more recently looked to cut marketing and other expenses in the face ...

Tags: Campbell Soup Co., Chicago Bears, Gillette, Green Bay Packers, Hershey, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, SFX, Soccer, St. Louis Rams, Visa, Westwood One

07/22/02
SBJ/ESPN Sports Poll

F rom January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, compiled demographic information on nearly 23,000 U.S. sports fans. Here are select demographics of the 8,831 of those fans who indicated they were fans of the WNBA . The index compares WNBA fans ...

Tags: Basketball, ESPN, Marketing and Sponsorship, WNBA

07/22/02
Sponsorship briefs

Red Sox will drive Volvos Volvo Cars of North America and its New England retailers have signed on as sponsors of the Boston Red Sox, a deal that includes a sign atop Fenway Park's Green Monster and a fleet of vehicles for use by team staff and management. The agreeme ...

Tags: BMW Inc., Boston Red Sox, Marketing and Sponsorship, Wells Fargo

07/22/02
Gem Group thinks young for WTT

W hen Rosie Crews, vice president of public relations for The Gem Group, is asked to give a short description of World TeamTennis , she says, "Think rock concert." By no means do WTT matches rock as much as an Aerosmith gig, but there is loud music, screaming from the crowd and at ...

Tags: Marketing and Sponsorship, Tennis

07/15/02
MLB sponsors fear strike

While Major League Baseball and the union are playing a game of brink-manship at the negotiating table, league sponsors, who collectively have hundreds of millions of dollars in play, are starting to get the jitters. MasterCard, which at the All-Star Game last week announced the $100 million ...

Tags: Baseball, Fox, Marketing and Sponsorship, MasterCard International Inc., MLB

07/15/02
NBC re-signs title sponsor

NBC's Celebrity Golf Championship returns to the airwaves this week with title sponsor American Century Investments renewed for another four years and three New York City firefighters joining the field. Wayne Gretzky has playe ...

Tags: American Airlines Inc., American Century Investments Inc., Chrysler Corp., ESPN, Marketing and Sponsorship, NBC, TaylorMade Golf

07/15/02
Texans sign KB Home

The Houston Texans have signed KB Home to be the presenting sponsor of the team's Aug. 20 open house, an event that will feature a Texans evening practice at Reliant Stadium. All of the approximately 60,000 Texans season-ticket holders will be invited to attend for free. As p ...

Tags: Football, Houston Texans, Marketing and Sponsorship

07/15/02
Sponsorship briefs

IronBirds land new sponsor Telecommunications company CloseCall America will become an official sponsor of the Class A Aberdeen (Md.) IronBirds of the New York-Penn League, which began their inaugural season June 18. Financial terms were not disclosed, but IronBirds genera ...

Tags: Amateur Sports, Anheuser-Busch Cos., Baseball, Boxing, Colleges, Compaq Computer Corp., Marketing and Sponsorship

07/15/02
Formula goes to bat for Easton

N o surfing for Formula PR executives this summer: The Southern California firm is busy trying to boost sales for longtime client Easton . Formula brokered a deal between Easton and the Hansen Beverage Co. , which sells sports drinks Energade and Energy. Hansen display cases, ...

Tags: Easton, Los Angeles Dodgers, Marketing and Sponsorship

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