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JPMorgan Chase builds its Open around Williams

Published in SportsBusiness Journal on 08 / 31 / 15

JPMorgan Chase is making Grand Slam contender Serena Williams the centerpiece of its on-site activation for this year’s U.S. Open, marking the culmination of its overall promotional efforts leading up to the event. The company is offering fans the opportunity to pose behind a faux newsdesk ...

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Tags: Marketing and Sponsorship

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Russell close to BCS deal

A s it attempts to morph from an apparel to an athletic brand, Russell Athletic is supplementing its marketing arsenal to an unprecedented degree. Earlier this year, it launched a print and outdoor brand campaign via West Wayne , Atlanta. It has also expanded its product offerin ...

Tags: ABC, Baseball, Basketball, Champs Sports, Colleges, Coors Brewing Co., ESPN, Foot Locker, Football, IMG, Marketing and Sponsorship, MillerCoors, MLB, Motorsports, NBA, NFL, Olympics, PepsiCo, Philadelphia Eagles, Russell Corp., SFX, Subway, USOC

Another winner for Gatorade?

A gainst all odds, Quaker Oats' Gatorade demolished more than a decade of sports beverage competition from the traditional beverage behemoths, Coke and Pepsi. Gatorade was so successful for so long that PepsiCo eventually determined the best way to win the game would be to open its w ...

Tags: Marketing and Sponsorship, PepsiCo, Quaker Oats

Triatheletes link with Degree

T he Active Sports Marketing Group has several new programs in place with new and returning clients. With Unilever 's Degree antiperspirant brand, the group has put together the Degree Ironman Racing Team, a group of 140 top triathletes who compete in Degree livery and help promot ...

Tags: Amateur Sports, Baseball, Colleges, ESPN, Fox, Los Angeles Dodgers, Marketing and Sponsorship, MillerCoors, Unilever

Elements of IOC plan questioned

R obert Ctvrtlik has joined fellow American Olympian Anita DeFrantz in commending the U.S. Olympic Committee's drastic reform proposals while questioning elements of the plan that would place the USOC in violation of the Olympic Charter. Along with sporting goods magnate Jame ...

Tags: IOC, Marketing and Sponsorship, NCAA, Olympics, USOC

Junior golf properties sign SFX

SFX has become the exclusive marketing agency for the International Junior Golf Tour and the International Junior Golf Academy. SFX said the relationships could be a precursor to acquisition of the properties and the development of major training academies in other sports, plus motion picture ...

Tags: Golf, Marketing and Sponsorship, SFX

New card for NGB members

T he Olympic committees are more protective of their logo than Coke is of its secret formula. So a new affinity marketing effort from the U.S. Olympic Committee that lends the power of those familiar rings to the national governing bodies of sports in the United States is something to t ...

Tags: And 1, Baseball, Basketball, Gateway Inc., Marketing and Sponsorship, Marriott International, McDonald's Corp., MLB, NBA, New Era, Octagon Group, Olympics, United Airlines, USOC

Health club nears USOC deal

H ealth club operator 24 Hour Fitness is likely to be introduced by month's end as rights holder of a new U.S. Olympic Committee sponsorship category. "We are very close," said Chris Feder , the company's director of team sports marketing. "We are feeling very optimistic." De ...

Tags: Adidas, Marketing and Sponsorship, Olympics, USOC

Diamondbacks find fresh recruits

T he Arizona Diamondbacks lost two of their larger sponsors during the off-season — representing between $1 million and $2 million in total revenue. But since the first of the year they have filled the gaps and most of the revenue in multiyear deals with Checker Auto, CarQuest ...

Tags: Adidas, Arizona Diamondbacks, AutoZone, Baseball, Basketball, Foot Locker, Fox, Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Nestle Purina, Reebok, Spalding, Time Warner, Verizon, Volkswagen

Hughes off the ice for tour

I n agreeing to become title sponsor of the 25th anniversary edition Champions on Ice figure skating tour, General Motors ' Chevrolet division surely expected the current women's Olympic gold medalist on the marquee. So did skating fans. Instead, Chevy's "We'll Be There" advertisi ...

Tags: IMG, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

AFL team owner buys agency

This article has been changed from the print version A rena Football League team owner Casey Wasserman has acquired The Familie , one of the most established agencies in the emerging business of action sports. The Carlsbad, Calif., agency represents around 20 athletes, including ...

Tags: Action Sports, AFL, Arizona Diamondbacks, AT&T Corp., Baseball, Burger King Corp., EA Sports Edge, Edge Sports International, FedEx Corp., Football, IMG, Marketing and Sponsorship, NBA, NFL, Octagon Group, Yahoo! Inc.

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