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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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08/26/02
SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, asked more than 1,400 avid fans of men's professional tennis last year what company they thought was the biggest sponsor and/or advertiser of the sport. Here are results of that survey . Canon has been a U.S. Open sponsor s ...

Tags: ATP, ESPN, Marketing and Sponsorship, USTA

08/19/02
DiMeo & Co. touts Bulls players

F or the first time, DiMeo & Co. is showcasing Chicago Bulls players. That may be a bit of a shock, considering the firm landed the team's advertising account in 1995. A guard named Jordan might have been a natural pitchman for a few years. But agency CEO Bernie DiMeo l ...

Tags: Basketball, Chicago Bulls, Ketchum Advertising, Marketing and Sponsorship

08/19/02
USOC wins $12M in donations

N early six months after Salt Lake City's Olympic Winter Games concluded, 17 days of gold-medal achievements by American athletes continue to reap dividends for the U.S. Olympic Committee. A program of Olympic "experiences" during the Games for prospective donors of high net w ...

Tags: Hershey, Marketing and Sponsorship, Octagon Group, Olympics, USOC

08/12/02
Gritty ads pack punch for Bears

A s venerable Soldier Field undergoes a major renovation, the 2002-03 season represents the first time the Chicago Bears will not play a single home game in the city of Chicago. The Bears will play this season's home games at the University of Illinois' house of football, Memorial ...

Tags: Chicago Bears, Chicago Bulls, Cleveland Browns, Football, Marketing and Sponsorship, San Francisco 49ers, Tampa Bay Buccaneers

08/12/02
Corporate crowd at Athens down

W ith the U.S. economy proving unpredictable at best, the sports hospitality industry is bracing for a 15 percent to 20 percent reduction in corporate attendance during the 2004 Athens Summer Olympics, which open two years from Tuesday. Budget cuts are only part of the reason for ...

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08/12/02
U.S. figure skating lines up sponsor

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08/12/02
Eagles squad lace up lingerie

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Tags: Football, Marketing and Sponsorship, Philadelphia Eagles

08/12/02
Foot Locker rolls out exclusive shoes

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Tags: Adidas, Foot Locker, Marketing and Sponsorship, New York Mets, NFL, Reebok, Toyota Motor Corp., Wieden Kennedy

08/05/02
Sponsorship briefs

Shell's name on Denver race Shell Oil Co. will be the title sponsor for CART's Grand Prix of Denver auto race, scheduled to take place Aug. 30 through Sept. 1. The race will be called the Shell Grand Prix of Denver. Financial terms and sponsorship length were not disclosed ...

Tags: Basketball, Championship Auto Racing Teams Inc., Dallas Cowboys, FedEx Corp., Football, Green Bay Packers, Hyatt Hotels, JC Penney, Marketing and Sponsorship, Motorsports, NBA, NFL, PepsiCo, Quaker Oats, Shell Oil, WNBA

08/05/02
Leadership shakeup at USOC

T he winds of U.S. Olympic politics are strangely calm in the aftermath of a leadership shakeup caused by a sudden resignation. Is a storm quietly brewing, or has a new era dawned? On the heels of a wildly successful Salt Lake City Winter Games for the U.S. team, the massive U ...

Tags: IMG, IOC, Marketing and Sponsorship, Olympics

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