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JPMorgan Chase builds its Open around Williams

Published in SportsBusiness Journal on 08 / 31 / 15

JPMorgan Chase is making Grand Slam contender Serena Williams the centerpiece of its on-site activation for this year’s U.S. Open, marking the culmination of its overall promotional efforts leading up to the event. The company is offering fans the opportunity to pose behind a faux newsdesk ...

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Armour pairs up Clemens, Jeter

N ew York Yankees teammates Derek Jeter and Roger Clemens star in a forthcoming TV spot for ConAgra Foods ' Armour Hot Dog brand. The latest iteration of the "Armour Stars" baseball promotion, done via a license with the MLB Players Association, includes the new spot from Grey ...

Tags: Baseball, Cleveland Browns, Colleges, Continental Airlines, Electronic Arts, Football, Hockey, HOK Inc., Marketing and Sponsorship, MLB, NCAA, New Jersey Devils, Brooklyn Nets, New York Jets, New York Mets, New York Yankees, NFL, Olympics

Xbox blitz carries Miami’s McGahee

T he Buffalo Bills have said that nothing but football analysis went into their decision to draft University of Miami running back Willis McGahee 23rd in the first round of the NFL draft last month, just three months after McGahee blew out his knee in his final college game. The inju ...

Tags: Buffalo Bills, Colleges, Football, Golf, Marketing and Sponsorship, NFL

Table is set for USOC reform

I n the wake of executive and ethical turmoil, the recently created U.S. Olympic Committee Governance and Ethics Review Task Force is developing reform measures under high political and international pressure. The USOC knows that if it doesn't make changes itself, outside forces — ...

Tags: Basketball, Football, Golf, IOC, Marketing and Sponsorship, Motorsports, NASCAR, NBA, NFL, Olympics, USOC

U.S. team going back to its Roots

C anadian apparel maker Roots will be unveiled as the U.S. Olympic Team's official supplier of ceremony wardrobes on Friday at a media event in New York. The Roots agreement will run through 2008, covering the Athens Games next summer, the 2006 Olympic Winter Games in Turin, Italy, ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

Sponsorship briefs

Flagstar renews race deal Flagstar Bank will again be the title sponsor of the ARCA Re/Max series Flagstar 200 on June 14 at Michigan International Speedway. Terms were not released. CFL signs official airline The Canadian Football League signed low-fare air carrier West ...

Tags: CFL, Football, Marketing and Sponsorship, Motorsports, NASCAR, Subway

Wachovia to tout tourney in press

Wachovia Corp. plans to run full-page promotional ads for the inaugural Wachovia Championship in the Thursday and Friday editions of The Wall Street Journal and USA Today. The print ads are part of Wachovia's promotional push for the PGA Tour event, to be played Thursday through Sunday at ...

Tags: Golf, Marketing and Sponsorship

Driver Millican signs sponsor

D river Clay Millican and the Lehman Racing Team have signed Gold Eagle 's 104+ Octane Boost brand as their primary sponsor for National Hot Rod Association races this summer. Millican and the team are now "dual-sponsored," as Werner Enterprises is primary sponsor for the 12 ...

Tags: ESPN, Fuji Film Co., Konami, Marketing and Sponsorship, Minnesota Twins, MLB, Motorsports, San Francisco Giants

Preakness PR challenging

F or most of the year, the PR people at the Maryland Jockey Club, the organization that runs both Pimlico and Laurel Park, use a proactive PR course: They assertively approach the media for attention. For the two weeks leading up to the Preakness, however, they use more of a r ...

Tags: Horse Racing, Marketing and Sponsorship

Visa plans Yankees spot

Y ankees shortstop Derek Jeter and principal owner George Steinbrenner had their own winter of discontent after the pair engaged in a classic New York tabloid battle of words early this year. Now Visa is taking their perceived contention and using it as the focus of a new brand s ...

Tags: Baseball, BBDO WorldWide, Miami Marlins, Football, Gillette, Lowe's Companies Inc., Marketing and Sponsorship, MasterCard International Inc., Miami Dolphins, Motorsports, NASCAR, New York Yankees, NFL, Reebok, Visa, Woolf Associates Inc.

Salt Lake in way of NYC bid?

O nly in the world of Olympic politics can a scenario brew in which Salt Lake City looms as New York's toughest competition in the race for the 2012 Summer Games. Havana; Leipzig, Germany; London; Madrid; Moscow; Paris; Rio de Janeiro; and, perhaps, Toronto, are expected early opp ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

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