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Cycling league founders want to bring U.S. back to the velodrome

Published in SportsBusiness Journal on 10 / 20 / 14

Two veterans of the U.S. cycling industry will launch a new professional bicycle racing series in 2015 that attempts to revive the sport of velodrome track cycling in North America. Called the World Cycling League, the venture is the brainchild of David Chauner and John Vande Velde, who both repr...

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Tags: Leagues and Governing Bodies

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Retro boom propels NBA sales

T he NBA season has almost returned, but NBA licensing, and sports licensing at all the leagues, is already back. NBA licensing czar Sal LaRocca said that for the fiscal year that ended in September, retail sales of NBA-licensed products were up 35 percent, with the league's apparel ...

Tags: Basketball, Cablevision Systems Corp., CBS Broadcasting Inc., Electronic Arts, Foot Locker, Football, Geico, Hockey, Huffy Corp., Majestic Athletic, Marketing and Sponsorship, MBNA America Bank, MCI Group, NBA, New Era, New York Knicks, New York Liberty, New York Rangers, NFL, Nissan Motor Co., PepsiCo, Portland Trail Blazers, Reebok, Spalding, Starter, Subway, Visa

Spend Other People's Money

F or years, one of the most powerful revenue sources driving sports sponsorship funding inside some big companies has been the concept of OPM (Other People's Money). OPM was pioneered by big-box retailers such as Target, Kmart, Lowe's, Wal-Mart, Home Depot and grocery store chains. In the ...

Tags: AT&T Corp., Daimler AG, Ingersoll-Rand Co., Lowe's Companies Inc., Marketing and Sponsorship, PepsiCo, Wal-Mart Stores Inc.

SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of those polled claimed to be fans of Major League Baseball, and 28 percent of those MLB fans said they were avid fans. Here are demographics o ...

Tags: Baseball, Marketing and Sponsorship, MLB

FedEx pulling out of CART

Editor's note: This story is revised from the print edition. F ederal Express will drop its $5 million per annum title sponsorship of the beleaguered Championship Auto Racing Teams circuit after this season, said industry sources. The delivery company has been a sponsor of CA ...

Tags: Baseball, Basketball, Championship Auto Racing Teams Inc., FedEx Corp., Football, Golf, IndyCar, Johnson and Johnson, Marketing and Sponsorship, McDonald's Corp., MLB, Motorsports, NASCAR, Brooklyn Nets, Philadelphia Eagles, Reebok, Washington Redskins

Skate event a marathon

T he genesis of the Disney Inline Marathon should give any agency or governing body reason to keep trying. The International Inline Skating Association came to Jon Hughes of Event Marketing and Management and pitched the idea of a skating marathon for one of his clients, Disn ...

Tags: CBS Broadcasting Inc., Chicago Bears, Football, Ford Motor Co., Jeep, Marketing and Sponsorship, Walt Disney Co., Winter Sports

Sponsorship briefs

 Dynegy drops PGA tourney Financially troubled Dynegy Inc. has dropped its sponsorship of The Tour Championship, the end-of-the-season matchup of the top 30 PGA money winners. Last year the energy company signed a four-year deal with a two-year renewal option to be the presen ...

Tags: Colleges, Golf, Marketing and Sponsorship, Motorsports

Twins expect playoff payoff

As satisfying as it has been to see the success of the Minnesota Twins on the field, the team's front office expects its biggest victories to come next spring. Twins officials say that, despite a Metrodome lease that limits certain sponsorship opportunities, the team's success will result ...

Tags: Baseball, Marketing and Sponsorship, Minnesota Twins, MLB

Niche marketing can work well

T here are several advantages in working with a PR firm or publicists that have a niche in your specific industry. First, most likely they already know a good deal about your trade. Second, they should already have established relationships with the media that cover the indust ...

Tags: Golf, Marketing and Sponsorship

SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of those polled claimed to be a fan of the NBA, while more than 29 percent of the league's fans said they were avid fans. Listed here a ...

Tags: Basketball, Marketing and Sponsorship, NBA

Browns boost profile of charitable effort

The branding campaign to build awareness of the Cleveland Browns Foundation, the team's philanthropic arm, will run through the remainder of the season, said Bruce Popko, the Browns' vice president of marketing and development. The Browns launched the first-ever branding campaign for the ...

Tags: Cleveland Browns, Football, Marketing and Sponsorship

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