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Monster still finding its groove in NASCAR

Published in SportsBusiness Journal on 05 / 29 / 17

Speaking with an analyst during his company’s most recent earnings report, Monster Energy chief executive Rodney Sacks was asked about where he planned to market Monster’s new “Mutant Super Soda” drink. Sacks noted plans for the Vans Warped Tour music festival and Feld Entert...

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NTRA touts Smarty Jones in ads

The NTRA is looking to boost attendance and wagering at tracks and off-track betting parlors with an ad campaign touting Smarty Jones’ attempt this week to win the first Triple Crown in 26 years. The NTRA’s TV ad touting Smarty Jones’ Triple Crown tr ...

Tags: ESPN, Hockey, Marketing and Sponsorship, NTRA

AFL strikes apparel deal with Nike

Nike has signed a deal that will have the country’s leading sports brand supplying uniforms and all other apparel for all but two of the Arena Football League’s teams beginning next year, AFL officials said last week. The three-year pact could be valued as high as $5 million, sources said ...

Tags: Electronic Arts, Football, Marketing and Sponsorship, NBC, Spalding

Young golfers: A marketing trend?

It’s a surprisingly good time to be 22 years old and ranked, say, 183rd on the PGA Tour money list. Thanks to Tiger Woods, Sergio Garcia and other precocious players, the endorsement marketplace for young golfers on the PGA Tour has heated up — even for those who rarely appear on telev ...

Tags: Buick, Golf, IMG, Marketing and Sponsorship, PGA Tour, Titleist, Under Armour

Visa vaults into title sponsorship

Visa has expanded its aggressive Olympic sports marketing strategy yet again by locking in a higher profile with USA Gymnastics, beginning in 2005. Through the Beijing Olympic year of 2008, the sport’s national championships ...

Tags: Chevron, IMG, John Hancock, Marketing and Sponsorship, NBC, Olympics, USOC, Visa

Brooks Boyer profiled

It’s not just about kids and families anymore for the new man in charge of selling the White Sox to Chicago. Speaking about his goals as the White Sox’s new vice president of marketing, 32-year-old Brooks Boyer said the intense focus in recent years on creating a fun environment for fa ...

Tags: Baseball, Basketball, Chicago Bulls, Chicago White Sox, Marketing and Sponsorship

Snowboard event near Nokia deal

The World Snowboard Championships is close to signing Nokia as a presenting sponsor and Canadian telecommunications company Telus as one of five anticipated “gold” level sponsors for the event next January. Nokia has established itself as a sponsor o ...

Tags: IMG, Marketing and Sponsorship, NBC, Nokia

Xerox still talking to USOC

A sponsorship alliance between the U.S. Olympic Committee and Xerox Corp. beginning in 2005 remains under strong consideration by both organizations. Xerox, a worldwide Olympic sponsor since 1994 and a Games sponsor at various ...

Tags: IOC, Marketing and Sponsorship, Olympics, Tag Heuer, USOC, Visa

Some WUSA sponsors old, some new

Editor's note: This story is revised from the print edition. What’s left of the WUSA, for 2004 at least, are games among the league’s eight teams at the National Sports Center in Blaine, Minn., on June 18 and 19, along wi ...

Tags: Adidas, Baseball, ESPN, Fox, Marketing and Sponsorship, MLB, Soccer, Texas Rangers, Under Armour

What's the answer for the IRL?

When the starting lineup roars under the green flag in the 88th Indianapolis 500 on May 30, there may be a few empty patches of asphalt at the back of the pack. Thirty-three cars have started the Indy 500 every year since 1948. ...

Tags: ABC, IndyCar, Marketing and Sponsorship, Motorsports, NASCAR, Quaker State

Third PGA Tour title sponsor in through 2010

EDS’ announcement last week that it has extended its title sponsorship of the EDS Byron Nelson Championship for four additional years, through 2010, makes it the third PGA Tour title sponsor to be locked up though the decade. The AT&T Pebble Beach Pro-Am and the John Deere Classic are loc ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

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