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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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11/04/02
Clippers hope to boost sponsors

The Los Angeles Clippers are leveraging new radio and television deals in hopes of boosting their number of sponsorships by 50 percent compared with last season, team officials said. The team this year signed a five-year rights-fee deal with KXTA-AM to broadcast its games. Last season, the ...

Tags: Basketball, Los Angeles Clippers, Marketing and Sponsorship, MBNA America Bank

11/04/02
Ford will target SUV buyers with golf buys

The huge commitment Ford Motor Co.'s Ford Division will make to professional golf during the next several years would make many manufacturers pause, but for the company it's as natural as pulling into an open parking space. With event sponsorships, a major endorsement deal with Phil Mickels ...

Tags: Buick, Chrysler Corp., Ford Motor Co., Golf, Marketing and Sponsorship

11/04/02
All-star game recruits 3 sponsors

Quarterback Kyle Wright of Danville, Calif., was on the All-American Selection Tour. The U.S. Army All-American Bowl has added three secondary sponsors in deals valued at $35,000 each. Sony's PlayStation2 product has signed up to support it ...

Tags: Football, Marketing and Sponsorship, Reebok, Russell Corp.

11/04/02
Longhorns lasso State Farm

State Farm Insurance Cos. has signed a multiyear deal to become the official insurance sponsor of the University of Texas athletic department. The deal was brokered by the Longhorns' marketing partner, Host Communications. It includes exposure through radio and television; presenting game ...

Tags: American Airlines Inc., Colleges, Marketing and Sponsorship, MBNA America Bank, State Farm, Time Warner

11/04/02
Sponsorship briefs

Bombardier signs 3-year deal Bombardier became the first company to sign a multiyear deal for title sponsorship of an Indy Racing League event when it became the title sponsor for the IRL's race at the Texas Motor Speedway. The race will be renamed The Bombardier 500K, starting in 200 ...

Tags: Ford Motor Co., IndyCar, Marketing and Sponsorship

10/28/02
State Farm aboard Big East

State Farm Insurance Cos. has signed a three-year sponsorship with the Big East Conference to become the league's official insurance and financial services company. The deal includes a presenting sponsorship of the Big East Women's Basketball Tournament, rights to Big East logos, radio and ...

Tags: Colleges, Lincoln Financial Group, Marketing and Sponsorship, MBNA America Bank, State Farm

10/28/02
Bills prove their value to Verizon

A s a columnist who watches emerging technologies on a daily basis, I find myself focusing on the revenue potential of any new interactive concept. Sometimes the 8-year-old fan in me asks, "Why didn't we have this when I was a kid?" Inevitably, when the professional and juvenile attitudes ...

Tags: Buffalo Bills, Marketing and Sponsorship, Ottawa Senators, San Diego Padres, Verizon

10/28/02
Year later, sports marketing still low

A year ago the marketing economy in general, and sports marketing in particular, was frozen. At least then, we had some idea why: The two biggest buildings in the world's media and marketing capital had fallen, and the economy and all things marketing went down with them. More than 1 ...

Tags: BBDO WorldWide, IMG, Marketing and Sponsorship, MLS, Octagon Group, PepsiCo, Sears, Roebuck & Co., Visa

10/28/02
SBJ/ESPN Sports Poll

F rom August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch, asked 3,060 avid NBA fans who they thought was the top sponsor or advertiser of the league. Here are the responses, broken down by select demographics. To read: 1.6 percent of avid NBA fans cited Coca-C ...

Tags: Anheuser-Busch Cos., Basketball, ESPN, Marketing and Sponsorship, MillerCoors, NBA, NBC, PepsiCo, Reebok, Time Warner

10/28/02
San Diego trolleys are 'wrap' stars

S ome of San Diego's red trolley cars will take on a new color Friday when they roll out with advertiser "wraps" for the first time. San Diego's Metro Transit Development Board agreed to allow up to 10 cars to carry the advertiser wraps between Nov. 1 and the end of March. The timing ...

Tags: Boston Celtics, Buffalo Bills, Foot Locker, Green Bay Packers, Marketing and Sponsorship, MBNA America Bank, MillerCoors, PepsiCo, Time Warner, Toronto Blue Jays, Verizon

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