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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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B of A pleased with Olympic effort

Athens is a city beneath a $1.5 billion security umbrella during the Olympic Games, but it remains a potentially intimidating place for the uninitiated visitor. Motorcycles and taxis come at you from all directions. Public transport ...

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NBA to market 'New Year'

The NBA is planning a major marketing initiative dubbed “Basketball New Year” to drive early season interest in the league for 2004-05. The effort is an enhancement to the league’s “Premiere Week” campaign that debuted last year. Plans call for a national ad campaign, league sponsorship ...

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Valero re-ups as title sponsor

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Simpler can be better online

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IOC fills key marketing job with Lumme

The International Olympic Committee had to work overtime to close a deal with sports marketing executives who were finalists to head the IOC’s first completely in-house marketing division. At the end of a prolonged search that began early this year, the IOC hired away a key member o ...

Tags: ESPN, IOC, Marketing and Sponsorship, Olympics

Advance Auto adds Maryland, LSU

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Tags: Advance Auto Parts, Colleges, Marketing and Sponsorship

Knights pinch hit in Cats’ jerseys

The Charlotte Bobcats are turning to their city’s Class AAA baseball team for marketing support of this month’s planned jersey unveiling. After the expansion Bobcats unveil their jerseys to the public on Saturday, the Charlotte Knights will don the jersey tops as a sleeveless-typ ...

Tags: Baseball, Basketball, Charlotte Hornets, Marketing and Sponsorship, Reebok

IOC winning war on drugs

The heightened war on performance-enhancing drugs has the dual effect of potentially cleansing Olympic sports of larger numbers of cheaters while more frequently dragging Olympic ideals through the mire of scandal. “If you ...

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Racing sponsors collide in victory lane

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Tags: Lowes, Marketing and Sponsorship, Motorsports, NASCAR, PepsiCo

Comcast signs on with Bears

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