Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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SBJ/ESPN Sports Poll
F rom January through September, ESPN Sports Poll, a service of TNS Intersearch, asked more than 2,000 college basketball fans who they thought was the top sponsor/advertiser of the sport. At right are the results of the poll broken down by gender, ...
Wendy's $10M ESPN order
Wendy's restaurants will spend more than $10 million next year on an ESPN multimedia advertising package that will include the presenting sponsorship of "SportsCenter's" Showcase Highlight. The agreement, which kicks off early in the second quarter of 2002, calls for Wendy's to sponsor bot ...
Inside the deal
THE DEAL: Interwoven signs as a sponsor of the San Jose Sharks. ESTIMATED VALUE: $350,000-$400,000 per season LENGTH: Two years DEAL MAKERS: Ke ...
Fila, Merrill sponsor Ericsson
Fila and Merrill Lynch & Co. will be sponsors of the 2002 Ericsson Open, the tournament's chairman said. Earl "Butch" Buchholz said his tournament has been selling a range of sponsorships for the first time in two years. As a Masters Series event ...
New NFL fan-loyalty program
L ooking to build year-round affinity and create an additional marketing vehicle for league sponsors and licensees, the NFL hopes to test-market a fan frequency/loyalty program before the end of the season. One internal NFL estimate of the revenue ...
Coke does new NASCAR deal
Coca-Cola has renewed its NASCAR corporate sponsorship more than a year before its current contract expires. Coke will expand the number of brands it associates with NASCAR in the five-year extension, which industry sources say has a $30 million price tag. Coke has been expanding its com ...
Skater Kwan still big draw
D espite a series of unexpected turns in her quest to become a repeat U.S. Olympic team member, figure skater Michelle Kwan apparently remains on solid footing as a celebrity product endorser. Kwan is the choice of Mattel Inc. to headline today' ...
Shaq vs. McKobe
Los Angeles Lakers superstars Shaquille O'Neal and Kobe Bryant are feuding again, but not on the basketball court. Burger King is close to signing O'Neal to a multiyear, multimillion-dollar endorsement deal just nine months after fast-food competitor McDonald's hired teammate Bryant. O'N ...
Bulls' ads work, Because
T he Chicago Bulls , coming off another last-place finish, are the NBA's 29th-finest team, according to Sports Illustrated. The magazine ranks them dead last yet again in its preseason power ratings. But by another measure, attendance, the Bulls are the le ...
Sponsorship briefs
Continental flies with Knicks Continental Airlines has been named the official airline of the New York Knicks. The agreement entitles Continental to signs in the Knicks' Madison Square Garden, promotional tie-ins and hospitality. Continental is also the official airli ...
