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Shiffrin heats up slopes and sponsor market

Published in SportsBusiness Journal on 03 / 27 / 17

Mikaela Shiffrin won the FIS World Cup overall championship this month. Photo by: GETTY IMAGES The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponso...

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Tags: Marketing and Sponsorship

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Teams score points on the web

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Combined TV rights for horse racing?

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U.S. Youth Soccer picks a Lilly

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Reebok, NFL near 10-year renewal deal

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