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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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Tags: Marketing and Sponsorship

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01/19/04
Olympian Torres switches agencies

O ne of the few U.S. Olympians of recent years to make the transition from athletic stardom to overall celebrity is switching control of her future endorsement deals from SFX Sports to Premier Management Group . ...

Tags: FIFA, Marketing and Sponsorship, Olympics, SFX, Soccer

01/19/04
Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

01/12/04
Ten years after Tonya-Nancy

Editor's note: This story is revised from the print edition. I t began with a plot straight out of a B movie. It left a bruised Nancy Kerrigan shouting, "Why?" and television executives asking, "Why not?" Oddly, an unexp ...

Tags: FIFA, IMG, John Hancock, Marketing and Sponsorship, NBC, Olympics, Soccer

01/12/04
Bull Riders sign 2 $1M-a-year deals

The Professional Bull Riders (PBR) have signed two major sponsors to multiyear deals together worth nearly $1 million per year. Enterprise Rent-A-Car and an unidentified major packaged-goods company have inked deals that enhance the PBR's roster of traditional consumer brands. PBR vice p ...

Tags: Marketing and Sponsorship

01/12/04
Active.com inks deal with marathon

Active.com last week agreed to a five-year deal with the LaSalle Bank Chicago Marathon to provide online registration, electronic marketing and data management services for the annual race as well as Chicago's spring LaSalle Bank Shamrock Shuffle. Active.com, part of the Active Network ...

Tags: Marketing and Sponsorship

01/12/04
Under Armour to clothe the turtle

Rapidly growing performance apparel company Under Armour has inked a five-year deal becoming the official football uniform supplier to the University of Maryland. It is the first outerwear deal the company has signed and will serve as a testing ground for the company, which may attempt to bra ...

Tags: Colleges, Marketing and Sponsorship, Under Armour

01/12/04
Licensees for LSU, USC

The following is a list of national championship licensees for LSU, USC .

Tags: Colleges, Marketing and Sponsorship, New Era, Riddell Sports

01/12/04
OMD pulls marketing, buying together

T he size of media buying agencies and the amount of dollars that flow through them are testimony to the fact that as sports' cash cow, much of the money today begins with TV advertising. So, shouldn't sports marketing be ...

Tags: ABC, ESPN, Foot Locker, Ford, Marketing and Sponsorship, NBA, PepsiCo

01/12/04
NHL making rare visit to the hood

The paint scheme will be on Mayfield’s Dodge for the Budweiser Shootout at Daytona. The NHL is generating some incremental exposure for itself and one of its biggest corporate sponsors with the inclusion of an NHL-branded car in NASCAR' ...

Tags: Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHL

01/12/04
Reebok to dress golfer in NFL gear

Reebok has signed PGA Tour golfer Ben Curtis to a three-year endorsement deal, but not to push the company's golf wear. Starting at this week's Sony Open, the British Open champion will be a human billboard for various NFL-licensed apparel from Reebok. Early on, Curtis is expected to wea ...

Tags: Golf, Marketing and Sponsorship, NFL, Reebok

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