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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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BellSouth, NuBoard reach deal
NuBoard Media, an Atlanta-based company that sells personal behind-the-seat trash bags to arenas and stadiums, signed a deal with BellSouth Fast Access DSL that will put the company's logo and a tag line on bags installed on the backs of 70,000-plus seats at this year's Peach Bowl. The val ...
Court: Billboard just a big ad
C al Ripken is a huge presence everywhere in Baltimore, but nowhere was he bigger in the 1990s than at 28 Light Street. For six years, Ripken's image on a massive, multistory billboard at that address towered over the downtown business district. ...
Sponsorship briefs
Powerade powers NHRA series The National Hot Rod Association and the Coca-Cola Co.'s Powerade brand agreed to a five-year deal making Powerade the title sponsor of the NHRA's 23-race national event series, starting with the 2002 season. Coca-Cola and bottled water Da ...
Inside the deal
THE DEAL: Supercuts signs as title sponsor of the AMA Superbike Challenge race at Sears Point Raceway. ESTIMATED VALUE: Cash value of $200,000-$225,000 over three years; promotional value of $300,000-$325,000 ...
WTA Tour top sponsor out?
T he WTA is losing its second-biggest sponsor after title holder Sanex . Wick Simmons , Nasdaq chief executive officer, told the women's tennis circuit last week that the exchange will not renew its presenting sponsorship, which expires at th ...
Olympic ads pitch young adults
O n its way to Salt Lake City, NBC is unleashing a barrage of advertising, representing on the order of $75 million in airtime. It is using a healthy mix of traditional on-air promotional approaches with some innovative new tactics that speak to a ...
Price tag for year of advertising on jockeys starts at $1M
Recent state regulatory approval gave jockeys at California horse racing tracks permission to join their NASCAR brethren as human billboards. But if you want to buy a package from Jockeys Management Group, the new marketing consortium representing more than 80 percent of California's top ri ...
SBJ/ESPN Sports Poll
F rom January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: ...
UPS, Jarrett campaign ready
UPS said it will expand its popular campaign in which Dale Jarrett repeatedly refuses to drive the company's "big brown truck" during a NASCAR race. While many companies are cutting back on advertising, the company expects to run television commercials next year during each of the 36 N ...
Dolphins, Tyco reach deal
The Miami Dolphins have signed Tyco International to be a new team sponsor, sources familiar with the deal said. Under terms of the multiyear agreement, which kicks off this season, Tyco also becomes a sponsor of Pro Player Stadium, home to the Dolphins. ...
