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A-B pours it on with NFL team logo cans

Published in SportsBusiness Journal on 07 / 18 / 16

After seeing dramatic sales increases last season in markets where it sold Bud Light in team-logoed cans, Anheuser-Busch is doubling down on its exclusive NFL rights. League marks will be the centerpiece of the brewer’s national marketing campaign and packaging this season. It will feature...

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Tags: Marketing and Sponsorship

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