Featured Story

Shiffrin heats up slopes and sponsor market

Published in SportsBusiness Journal on 03 / 27 / 17

Mikaela Shiffrin won the FIS World Cup overall championship this month. Photo by: GETTY IMAGES The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponso...

Read More

Tags: Marketing and Sponsorship

More Stories

05/10/04
Soccer United Marketing hires Quinn

Former NFL executive Doug Quinn has agreed to join Soccer United Marketing in a senior capacity, most likely as president, according to sources. The move would give SUM and its parent, MLS, another senior sales and marketing executive. Former MLS executive vice president of marketing M ...

Tags: Marketing and Sponsorship, Soccer

05/10/04
Old pros rule SportsQ Scores

The selection of endorsers should always be predicated by the product/service and its target market. But this year’s SportsQ Scores suggest that for all the notoriety and dollars attracted by whoever is anointed as “th ...

Tags: Baseball, Basketball, Football, Hockey, International Speedway Corp., Marketing and Sponsorship, MLB, NBA, New York Jets, New York Yankees, NFL, NHL

05/03/04
3M extends golf sponsorship

3M is expected to announce today that it has extended its sponsorship of the Champions Tour 3M Championship through 2007. The deal means the Champions Tour now has 26 of its 30 events sponsored through 2005. 3M has been title sponsor of the event in the Minneapolis suburb of Blaine sinc ...

Tags: 3M, Golf, Marketing and Sponsorship, NASCAR, PGA Tour

05/03/04
D-Backs sign new sponsor to redo pool

One of the country’s most famous swimming pools will get a makeover this winter courtesy of a six-figure marketing partnership between the Arizona Diamondbacks and Phoenix-based Ultra Smooth Surfaces Inc. The D-Backs will pool fans’ ideas. ...

Tags: Arizona Diamondbacks, Baseball, Marketing and Sponsorship

05/03/04
MForma hits a solo home run

Barry Bonds’ marketing team has signed an exclusive licensing agreement with mobile game maker MForma to develop a home run derby game that lets cell phone users virtually chase the all-time home run record alongside Bonds. MForma’s “Home Run History ...

Tags: Baseball, Marketing and Sponsorship, MLB, NFL, NHL, San Francisco Giants

05/03/04
Pack roll out summer Lambeau events

The tundra won’t be frozen, but this summer the Green Bay Packers hope renovated Lambeau Field will be almost as popular as on frigid game days. Through an agreement with preseason broadcaster Viacom, the Packers have been running vacation ads in three Midwestern cities touting a visit to ...

Tags: Football, Green Bay Packers, Marketing and Sponsorship

05/03/04
AOL signs deal with Golden Gloves

AOL has signed a deal with Golden Gloves of America that makes AOL for Broadband the presenting sponsor and exclusive Webcaster of the boxing group’s featured tournament. As part of the partnership, which is scheduled to be announced this week, AOL for Broadband will be on the center ma ...

Tags: Boxing, Marketing and Sponsorship, MLB, NASCAR, NBA, NBC, NFL, NHL

05/03/04
Sponsors buy into World Cup of Hockey

Fourteen North American and seven European companies have bought sponsorship packages for this summer’s World Cup of Hockey tournament. All are looking to borrow some of the equity from a competition that will see the game’s best players compete in an eight-team tournament at seven European ...

Tags: ESPN, Frito-Lay, Hockey, IMG, Marketing and Sponsorship, NHL, PepsiCo, Reebok

05/03/04
No word on Jones campaigns

Marion Jones is the universally recognized symbol of U.S. track and field, an Olympic champion whose boyfriend, sprinter Tim Montgomery, is regarded as the fastest man in the world. Jones doesn’t have any television ads on the air now, but she’s stil ...

Tags: Marketing and Sponsorship, Olympics

05/03/04
Cavs choose local ad agency

The Cleveland Cavaliers, a franchise with arguably the biggest marketing upside in the NBA, are turning to a local advertising agency with no previous professional sports clients to handle the team’s creative branding efforts. The Cavs last week selected Cleveland-based Stern Advertising o ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Minnesota Wild, NBA, Seattle Seahawks

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug