Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

09/09/02
SBJ/ESPN Sports Poll

F rom July 2001 through June 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than half of the respondents identified themselves as fans of college football. Here are select demographics of those respondents, indexed against ...

Tags: Colleges, ESPN, Marketing and Sponsorship

09/09/02
Fox using comedy in NFL ads

A s it enters its ninth season broadcasting the NFL, Fox is facing perhaps its largest challenge, because this is the first season the network will cover the NFL without its largest talent, John Madden. From an advertising perspective, Fox has come out swinging. With two new c ...

Tags: Fox, Marketing and Sponsorship, NBC, NFL

09/02/02
Alamo City on a mission after 2007 Pam Am Games bid falls short

I f as expected San Antonio is on the ballot when a host city race ensues for the next available edition of the Pan American Games, expect a campaign strategy shift from passive aggressive to keenly combative. "It is definitely dog eat dog," said orthopedic surgeon David Schmidt ...

Tags: Marketing and Sponsorship, USOC

09/02/02
Sponsorship briefs

Tag Heuer signs Fisher Swiss watchmaker Tag Heuer signed Indy Racing League driver Sarah Fisher to a long-term sponsorship deal, raising the possibility that Fisher could one day race on the Formula One circuit. Tag Heuer was a secondary sponsor to Fisher's Indianap ...

Tags: American Airlines Inc., Basketball, ECHL, Formula One, Hockey, IndyCar, Labatt Brewing Co., Marketing and Sponsorship, Motorsports, Quaker Oats, Reebok, Spalding, Tag Heuer USA

09/02/02
Suns try to rebound at gate

T he Phoenix Suns have rolled out an aggressive ticket-marketing campaign to reverse last season's 9 percent decline in attendance. The Suns are offering more than a half-dozen new partial ticket packages, along with a reward system for season-ticket holders with good attendance r ...

Tags: Adidas, AT&T Corp., ATP, Basketball, Golf, Marketing and Sponsorship, MLB, NASCAR, Phoenix Coyotes, Phoenix Suns, Tennis, WTA

09/02/02
Free screen savers pay off by delivering more e-mail addresses

A s e-mail marketing has become more important to teams, so has collecting the e-mail addresses required to secure valuable one-on-one contact with fans. This is just one reason that free screen savers are becoming a mainstay in a team's online architecture. Some teams flirted wit ...

Tags: America West Airlines, Football, Marketing and Sponsorship, NFL

09/02/02
PR ideas examined

I n June, sports and lifestyle marketer Host Communications Inc. designed and put on a local media event for one of its clients, the Dallas-based National Athletic Trainers' Association. The purpose was to give the local Dallas and Fort Worth media a sneak preview of the ...

Tags: Dallas Cowboys, ESPN, Football, Fox, Host Communications Inc., Marketing and Sponsorship, Minnesota Vikings

08/26/02
Sponsorship briefs

 Verizon sponsors Lambeau gate The Green Bay Packers announced that Verizon Wireless will be a major gate sponsor of the renovated Lambeau Field in Green Bay. Financial terms of the seven-year deal were not disclosed. The new sponsorship makes Verizon the offic ...

Tags: Green Bay Packers, Marketing and Sponsorship, MLB, San Francisco Giants, Wal-Mart Stores Inc.

08/26/02
Ride Bears' "Champagne Train"

T he jury is out on how playing their "home" games in downstate Champaign, Ill., will affect the Chicago Bears this season, but the plan is already turning out well for two Chicago companies that are marketing a "Champagne Train" corporate hospitality package on game days. ...

Tags: Avis Rent a Car, Chicago Bears, Football, Green Bay Packers, Honeywell, Marketing and Sponsorship, Minnesota Vikings, New England Patriots, New Orleans Saints, Sprint Corp.

08/26/02
Is sports sponsorship dead?

I s sports sponsorship as we know it dead? Could Major League Baseball's pending self-immolation, together with skyrocketing media and sponsorship rights fees on the PGA Tour and NASCAR, signify the end of the traditional sponsor-property relationship? MLB sp ...

Tags: Marketing and Sponsorship, MLB, NASCAR, Primedia Inc.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug