Featured Story

NHL’s roster of corporate partners

Published in SportsBusiness Journal on 01 / 23 / 17

Corporate Partners The NHL's roster of corporate partners includes three that have been with the league for more than 20 years. Partner (brand) Partner since No. of seasons Kraft Heinz Foods Group (Canada only) Not avail...

Read More

Tags: Marketing and Sponsorship

More Stories

Wal-Mart back for MLB All-Star game

Wal-Mart, the nation’s biggest corporation, will be the exclusive retail home of balloting for Major League Baseball’s All-Star Game on July 13 in Houston. Wal-Mart receives All-Star balloting in its 3,400 U.S. locations via a pass-through arrangement with Pepsi, an MLB corporat ...

Tags: Baseball, Marketing and Sponsorship, MLB, PepsiCo, Subway

NBA gets out the hardware for postseason

With the NBA playoffs opening Saturday, the league is unveiling early marketing support from some of its corporate sponsors, along with a new stylized logo for the NBA Finals. All this seems to be underwriting a new level of visibility for the NBA’s championship trophy. The NBA’s champi ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, MTV, NBA, NHL, Spalding, Sports Illustrated

Microsoft draws cheers

Microsoft’s recent decision to halt the production of sports titles for its Xbox game console was expected and even applauded by affected licensers, but the move highlights the company’s need for improvements in the sports category. “It’s clear that our games are not w ...

Tags: Basketball, Electronic Arts, Football, Hockey, Marketing and Sponsorship, NBA, NFL, NHL

NBA playoffs opponents key market

Ask an NBA player which team he’d like to face in the first round of the playoffs and he’ll likely say it doesn’t matter. Ask the same question to one of that team’s marketers, and you’ll get an entirely different response. Ostfield ...

Tags: Basketball, Marketing and Sponsorship, NBA

Sun’s up for the NHL playoffs

NHL corporate sponsor Sun Microsystems will debut some NHL-themed advertising during the Stanley Cup playoffs. The question for the league is whether it marks a setting Sun. Sun spot: The NHL sponsor shows off its link to nhl.com in the new ad. ...

Tags: Baseball, Hockey, Marketing and Sponsorship, MLB, NHL

Centrix signs with NASCAR

A uto-loan specialist Centrix Financial has signed on as NASCAR's official auto finance company and is negotiating with several teams in the Nextel Cup circuit about a team sponsorship. Centennial, Colo.-based Cen ...

Tags: Cleveland Cavaliers, John Hancock, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NHL, Visa, Wells Fargo

U.S. Bank signs PGA Tour title deal

Another financial institution has signed on as a PGA Tour tournament title sponsor. U.S. Bancorp announced Wednesday it has become the title sponsor of the newly named U.S. Bank Championship in Milwaukee, known for more than 30 years as the Greater Milwaukee Open. The three-year title dea ...

Tags: Golf, Marketing and Sponsorship, MLB, NBA, NFL, PGA Tour, US Bancorp

Bears hit database with seat pitch

T he key to generating larger amounts of online revenue through ticket sales might not be in sending more e-mail messages to a larger pool of buyers, as many teams believe. Executives from the Chicago Bears took a less- ...

Tags: Chicago Bears, Football, Houston Texans, Marketing and Sponsorship

PGA Tour to target Latinos

The PGA Tour expects to roll out a series of Latino-targeted marketing and promotional initiatives later this season and has hired an agency, Latino Sports Marketing, to work on concepts and sales leads. It represents the tour's first extensive plans to reach out to U.S. Latinos, and stems fr ...

Tags: Golf, Marketing and Sponsorship

Nextel mobile unit eyes action sports

Wireless telecom brand Boost Mobile, a division of Nextel Communications, will invest heavily in action sports-related events and promotions to support its plan for rolling out its youth-oriented products in several new marketing areas this year, starting with Chicago. As of December, Boo ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug