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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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NHL Marketing Partners

2002-03 NHL CORPORATE MARKETING PARTNERS Companies listed with area of marketing rights   Anheuser-Busch Cos./Bud Light (United States)* Coca-Cola Co./ ...

Tags: Anheuser-Busch Cos., Colgate-Palmolive Co., Daimler AG, Esso, Hockey, Kraft Foods, Labatt Brewing Co., Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., NHL, PowerBar Inc., Quizno, Sun Microsystems Inc.

11/11/02
SportSpots: Championship Chums

• Client: Lycos • Agency: Hill Holiday, Boston • Principals: For Lycos: Steve Gross, vice president of marketing; Steve Fund, vice president of advertising and promotions. For Hill Holiday: Spencer Deadrick, executive vice president/ ...

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11/11/02
Vans offering alt-sport properties

S hoemaker Vans Inc. wants to sell its wide range of action-sports entertainment properties, according to several sources. Executives who have seen proposals say the company is asking as much as $40 million for a package of properties that includes its part-ownership of ...

Tags: Action Sports, Bauer Inc., Clear Channel Communications Inc., ESPN, Fox, Hockey, IMG, Labatt Brewing Co., Marketing and Sponsorship, NBC, Octagon Group, Primedia Inc., Vans

11/11/02
Sponsorship briefs

Rams offer gate sponsorships The St. Louis Rams are looking to sell two packages that would offer a company the chance to sponsor a major section of the Edward Jones Dome. Each sponsor would get title sponsorship to two of the dome's four entrances and extensive brand exposure in ...

Tags: Basketball, Daimler AG, Detroit Pistons, Football, KFC, Marketing and Sponsorship, NFL, Philadelphia Eagles, Pizza Hut, St. Louis Rams

11/04/02
Swatch returns to sponsor USOC

S watch is making a comeback as a U.S. Olympic team sponsor and supplier under an agreement that extends through 2008. The deal, announced late last week, marks the return of the Swiss timepiece maker to the U.S. Olympic marketing landscape. Swatch was a sponsor from 1992 to 1996. T ...

Tags: Anheuser-Busch Cos., AEG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

11/04/02
Zocors buys into Tiger vs. Jack

M erck 's Zocor cholesterol drug last week joined Accenture and Jack Daniel as sponsors of the "Tiger vs. Jack" television and print special set to launch the evening of Nov. 12. The deals are in the mid-six figures each. The program is a collaboration between Golf Digest and The ...

Tags: Golf, Golf Channel, Hibernia Corp., Marketing and Sponsorship, NBA, New Orleans Pelicans, NFL, NHL, Portland Trail Blazers

11/04/02
Dolphins naming-rights high

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Tags: Miami Marlins, Florida Panthers, Football, Fotoball USA, IMG, Marketing and Sponsorship, McDonald's Corp., Miami Dolphins, Mobil Corp., NFL, PepsiCo, Philadelphia Eagles, SFX, Staples

11/04/02
Gatorade signs with SEC

Gatorade has boosted its involvement with the Southeastern Conference, signing a four-year sponsorship extension with the league and striking a separate media buy with Jefferson-Pilot Sports, the SEC's regional television syndicator for football and men's basketball. Gatorade, a sponsor o ...

Tags: Colleges, Jefferson-Pilot Corp., Marketing and Sponsorship, PepsiCo

11/04/02
SBJ/ESPN Sports Poll

F rom September 2001 through August 2002, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 21,000 U.S. sports fans. More than 66 percent of those polled claimed to be NFL fans, and 40 percent of the league's fans said they were avid fans. Here are demographics of those ...

Tags: ESPN, Football, Marketing and Sponsorship, NFL

11/04/02
ESPN's new NBA ads

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