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USA Rugby signs Emirates to sponsor summer series, announces host venues

Published in SportsBusiness Journal on 02 / 20 / 17

USA Rugby has secured Emirates as title sponsor for its two-game summer series and has announced venues near New York City and Atlanta as hosts of the international matches. Emirates has been a jersey sponsor of Team USA since 200...

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Tags: Marketing and Sponsorship

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IOC licenses public attraction

A privately funded attraction licensed by the International Olympic Committee — featuring interactive displays, retail shopping and dining — is scheduled to open in central Toronto in early August. It’s a step in an IOC initiative ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

LPGA adds 79 for branding

The LPGA has hired Element 79 Partners of Chicago to assist it in a recently launched branding project. Sources familiar with the project said the LPGA sent out a request for proposals for a brand analysis in mid- to late February before selecting Element 79 in late March. Since then, E ...

Tags: Golf, LPGA, Marketing and Sponsorship

EA, Players Inc. near major deal

Editor's note: This story is revised from the print edition. Players Inc., the marketing and licensing subsidiary of the NFLPA, is close to a billion-dollar deal that will grant NFL player rights to sports video game king Electronic Arts for the next four years. The magnitude of the ...

Tags: Baseball, Collegiate Licensing Co., Electronic Arts, Football, Marketing and Sponsorship, MLB, NFL

Teams score points on the web

If the Dallas Mavericks and Los Angeles Avengers have anything to do about it, team Web sites will start to feel a little more like a soap opera than a meat-and-potatoes sports site. Those two teams created areas within their si ...

Tags: Basketball, Dallas Mavericks, Football, Marketing and Sponsorship

Combined TV rights for horse racing?

With the race for the Triple Crown under way and the TV rights agreements for thoroughbred racing’s top honors set to expire after the 2005 races, considerable chatter has been generated recently about combining rights sold b ...

Tags: ABC, Baltimore Ravens, Boston Celtics, Churchill Downs Inc., ESPN, Hockey, Marketing and Sponsorship, NFL, Reebok

U.S. Youth Soccer picks a Lilly

U.S. Youth Soccer has hired Kristine Lilly as spokeswoman for September’s Youth Soccer Month, an initiative started by the national group last year. U.S. team member Kristine Lilly will be spokeswoman for Youth Soccer Month. Much of Li ...

Tags: Marketing and Sponsorship, Soccer

Reebok, NFL near 10-year renewal deal

Reebok has agreed to the terms of a deal that would preserve its exclusive NFL on-field uniform rights through the 2014 Super Bowl. Sources said that while the 10-year deal, which also includes sideline apparel rights, was not finished, it was expected to be completed within a month or so, ...

Tags: Basketball, Foot Locker, Football, Hockey, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Reebok, Visa

ACC retooling logo, sponsorships

With two schools joining the league this year and another coming on board next year, the Atlantic Coast Conference is facing the prospect of logo redesigns and some changes to its sponsorship packages. Discussions on the redesign to date have been internal, and material has not been pre ...

Tags: Colleges, Marketing and Sponsorship

No giant plan for Bonds market

In the San Francisco Giants’ world, where Barry Bonds makes historic moments as routine as filling out the lineup card, the people responsible for decorating his achievements can’t stray far from the controls. Never was this more evident than last week, when Bonds, just days after surpassing ...

Tags: Baseball, Marketing and Sponsorship, MLB, San Francisco Giants

Iraqi Olympic official meets Bush

Iraq’s citizens face an uncertain future, but one of the country’s first democratically elected officials in more than 35 years is on the road delivering a message of hope. Ahmed Al-Samarrai, president of a new Iraq Olympic ...

Tags: Adidas, Colleges, FIFA, Ford, IOC, Marketing and Sponsorship, NCAA, Olympics, Soccer, USOC

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