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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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06/17/02
Alan Taylor makes comeback

O nce again, a slew of tennis accounts has Alan Taylor Communications leaping over the net. The New York-based public relations firm courted tennis — and landed accounts such as the original World TeamTennis league, the Volvo Masters and the AT&T ...

Tags: AT&T Corp., ESPN, Gillette, Marketing and Sponsorship, MasterCard International Inc., Nasdaq, NBC, Tennis, Yahoo! Inc.

06/17/02
SBJ/ESPN Sports Poll

L ast year, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 22,000 U.S. sports fans. Here is a demographic profile of the respondents who identified themselves as boxing fans. The adjacent index information compares that demographic with the compiled profile f ...

Tags: Boxing, ESPN, Marketing and Sponsorship

06/10/02
Sponsorship Briefs

BofA to sponsor PGA event Bank of America Corp. will be the title sponsor of the PGA Tour's stop next year at Colonial Country Club in Fort Worth, Texas. The event will be called the Bank of America Colonial. The sponsorship follows Wachovia Corp.'s recent announcem ...

Tags: AHL, Dallas Cowboys, Ford Motor Co., General Mills, Kmart, Marketing and Sponsorship, NASCAR

06/10/02
Emmitt Smith promo lures sponsors

W ith Emmitt Smith 539 yards from Walter Payton 's mark as the NFL's all-time rushing leader, marketing agency AMG in Irving, Texas, is taking a sponsorship package dubbed Run With History to the market. Included in the package are property rights from the NFL, Players Inc. ...

Tags: Dallas Cowboys, Football, Hershey, IMG, Marketing and Sponsorship, MillerCoors, MLB, NBA, New York Giants, New York Yankees, NFL, PepsiCo, SFX

06/03/02
Bonds to star in MasterCard promo

MLB single-season home run king Barry Bonds has signed with MasterCard as lead spokesman for its MLB Memorable Moments promotion. Sources described it as a low-six-figure deal. This is the third major endorsement of the year for Bonds, after seasons in which he was America's most und ...

Tags: Baseball, Cadillac, Charles Schwab & Co., KFC, Marketing and Sponsorship, MasterCard International Inc., MLB, San Francisco Giants

06/03/02
Dodge presents Gravity Games

D odge has signed on as presenting sponsor for this summer's Gravity Games, a media/sponsorship package that was on the market for about $3 million. The carmaker will get five ad units in each of the seven 90-minute shows that will air on NBC Sundays in October and November, ...

Tags: Action Sports, Anheuser-Busch Cos., CBS Broadcasting Inc., Coors Brewing Co., ESPN, Fox, Lee Co., Marketing and Sponsorship, MasterCard International Inc., MillerCoors, NBC, NFL, Norelco Co., Octagon Group, Pizza Hut, Primedia Inc., SFX

06/03/02
NASCAR needs personalities

A side from skyrocketing rights fees and advertising costs, the biggest threat to NASCAR's meteoric growth is the industry losing touch with driver personalities, which are the glue that sticks fans — and, therefore, sponsors, TV networks and advertisers — to NASCAR. ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

05/27/02
Sponsor cops bust up ambushes

A projected global audience exceeding 1 billion is expected to turn its attention to the 2002 World Cup. The 32-team finals open Friday in Seoul. Korea and Japan are sharing host nation duties, and the championship game is scheduled in the Tokyo suburb of Yokohama, Japan, June 30 ...

Tags: Adidas, Anheuser-Busch Cos., FIFA, Marketing and Sponsorship, McDonald's Corp., Soccer

05/27/02
Edelman works Double hard

I n the spring of 2001, Wrigley's asked the folks at Edelman Public Relations Sports and Entertainment Marketing Group what type of PR and community relations program they could develop that would contemporize the Doublemint gum brand . Practicing the philosophy "You can't have ...

Tags: CBS Broadcasting Inc., Edelman Public Relations, Marketing and Sponsorship

05/27/02
Sponsorship briefs

WNBA renews with 2 partners The WNBA, which started its season Saturday, renewed a multiyear marketing agreement with Lady Foot Locker and a licensing agreement with Spalding Sports Worldwide. Lady Foot Locker will receive in-game advertising and on-court signs during nati ...

Tags: Foot Locker, Marketing and Sponsorship, Spalding, WNBA

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