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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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The Marketing Olympicss

SportsBusiness Journal Olympics reporter Steve Woodward hands out the hardware, judging the marketing potential of U.S. stars from the Summer Games and the performance of sponsors in Athens. MOST MARKETABLE ESTABLISHED OLYMPIAN GOLD: Michael Phelps, swimming ...

Tags: Adidas, Marketing and Sponsorship, NBC, Olympics, Samsung, Sports Illustrated, Visa

Jet Set Sports eyes small business

Jet Set Sports founder Sead Dizdarevic can see the Acropolis and the 1896 Panathinaic marble stadium. He also thinks he sees the future of his business. Jet Set, a pioneer in Olympic Games corporate travel and hospitality logisti ...

Tags: FIFA, IOC, Marketing and Sponsorship, NBC, Olympics, Sports Illustrated, USOC, Visa

Wilson set to turn back the clock

Angus Moir poses with the Wilson Staff brand, reintroduced to boost lagging sales. Wilson Golf, trying to return to profitability in its 90th year, is reaching for the most dependable club in its bag: the Wilson Staff brand. The ...

Tags: Golf, Marketing and Sponsorship

Kraft to put MLS stars on cereal boxes

In the largest marketing activation in MLS history, Kraft Foods is unveiling a nationwide promotion this month that features four of the league’s stars appearing on more than 11 million cereal boxes. D.C. United forward Freddy Adu, San Jose Earthquakes forward Landon Donovan, Chicago Fi ...

Tags: Chicago Fire, DC United, Kraft Foods, Marketing and Sponsorship, MLS, New England Revolution, Nickelodeon, San Jose Earthquakes, Soccer

Incoming IOC exec Lumme quiet

The International Olympic Committee last week introduced its recently hired marketing director during the closing days of the Athens Games, but Finnish executive Timo Lumme was more in the mode of listening than speaking. In an informal breakfast meeting with fewer than a dozen journalists ...

Tags: ESPN, IOC, Marketing and Sponsorship, Olympics

Wal-Mart launches golf sponsorship

Golf fans will witness a rarity this weekend: a Wal-Mart sports sponsorship. The retail giant is presenting sponsor of the First Tee Open at Pebble Beach, a new Champions Tour event that will combine medal play for the pros with a team best-ball format for them and for 156 amateurs and 78 j ...

Tags: Golf, Marketing and Sponsorship, NBC, PricewaterhouseCoopers

MCI extends Heritage deal

MCI announced last week that it has signed a four-year extension with the PGA Tour for its title sponsorship of the MCI Heritage, held in April in Hilton Head, S.C. The company would not discuss costs, but at current rates, the deal is likely in the $20 million range over the full term. ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

Phelps sponsors just heating up

It might be another four years before U.S. swimmer Michael Phelps is on the cover of multiple magazines for weeks at a time. And it might be almost that long before we hear again about Phelps’ potential to win seven or more Olympic gold medals, which he did not do at the Athens 2004 Ga ...

Tags: Marketing and Sponsorship, Olympics, Visa

Kodak selling out cameras at Games

Kodak’s global Olympic sponsorship is proving to be worth its weight in gold in Greece. When Eastman Kodak launched its presence campaigns in and around Athens two years ago in anticipation of the 2004 Olympic Games, marketers were surprised to find a market relatively new to digital ph ...

Tags: Marketing and Sponsorship, Olympics

Levi campaign features Johnson

Editor's note: This story is revised from the print edition. The Levi Strauss Signature brand last week unveiled its first advertising campaign featuring NASCAR driver Jimmie Johnson and its new tag line, “From Our Family To Yours.” Nextel Cup ...

Tags: Levi Strauss, Marketing and Sponsorship, Motorsports, NASCAR

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