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Marketers: What caught our eye

Published in SportsBusiness Journal on 09 / 28 / 15

Doug Kroll Director of social and digital media Melt “I really enjoyed following what LG has done to promote the photo capabilities of the LG G4 as it launched its first social photo competition using the hashtag #BestShotEver. Af...

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Tags: In-Depth, Marketing and Sponsorship

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SoBe brand sponsors action film

S oBe 's Adrenaline Rush brand will be the primary sponsor of Adrenaline Theater's action-sports films that will be featured at this summer's 31-performance, 26-city Ozzfest music tour, which starts Saturday in San Antonio. The traveling, digital-projection movie theater, which ...

Tags: CBS Broadcasting Inc., ESPN, Marketing and Sponsorship, Time Warner

Reliant soccer games to feature Hispanic draws

A company established by Texans owner Bob McNair will add to its marketing experience within different sectors of Houston's Hispanic community for a soccer doubleheader it will put on July 8 at Reliant Stadium. For the doubleheader — the Kansas City Wizards vs. first-division Mexican ...

Tags: ABC, Houston Texans, Marketing and Sponsorship, MLS, Reliant Energy, Soccer

Coyotes discover online advantage

Editor's note: This story is revised from the print edition. W hen a team is building a new facility, the majority of its attention is spent on funding, construction designs and ticket and sponsorship sales efforts. The sales efforts, many team executives argue, are the most chall ...

Tags: Hockey, Marketing and Sponsorship, Arizona Coyotes

Old Spice signs Bears’ Urlacher

Procter & Gamble's Old Spice brand has signed a two-year deal with Chicago Bears' Pro Bowl middle linebacker Brian Urlacher to market its expanding line of Red Zone Deodorant. An industry source puts the deal in the mid- to high six figures over the two years. Urlacher's agent, Kauffman S ...

Tags: Chicago Bears, Football, Marketing and Sponsorship

Nike to take care of James

C an you see the thread from Gene Sarazen to LeBron James? On Thanksgiving Day 1922, Wilson Sporting Goods signed Sarazen to the company's first endorsement contract. He was the original member of Wilson's advisory staff of pro golfers. Sarazen helped Wilson bring innovative produc ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Golf, Houston Rockets, Los Angeles Lakers, Marketing and Sponsorship, NBA, Reebok, Soccer

Scoreboard race in Portland helps G.I. Joe’s win conversion-rate ...

G .I. Joe's , the Wilsonville, Ore.-based sporting goods and automotive-products retailer, completed another year of sponsoring what may be considered the most technologically advanced "dot race" at sports facilities. Eschewing the traditional colored dots, G.I. Joe's title-spon ...

Tags: Basketball, Kraft Foods, Marketing and Sponsorship, Portland Trail Blazers

The Lefton Report

Editor’s note: This story is revised from the print edition. THE GIFTS OF SUMMER: MLB has firmed up the giveaways for this year's All-Star Game festivities in the Windy City. There will be at least three giveaways for the three days of events running from July 13-15, and, thankfu ...

Tags: Century 21 Real Estate Corp., ESPN, GlaxoSmithKline, Marketing and Sponsorship, NBA, NBC, NFL, WUSA

Footwear retailers turn up the music

F ootwear marketers have been affiliating themselves with musicians for the past year or two; now, some of the nation's biggest retailers are aligning themselves as well. Sister sporting-good emporiums Foot Locker and Champs are buying in. Reebok will pass through rights from ...

Tags: And 1, Atlanta Hawks, Baseball, Basketball, Boston Celtics, Champs Sports, Cleveland Cavaliers, Dallas Mavericks, Foot Locker, Fox, Gillette, Manchester United, Marketing and Sponsorship, Milwaukee Bucks, MLB, NBA, Brooklyn Nets, New York Knicks, PepsiCo, Philadelphia 76ers, Reebok, Soccer, Track & Field, Washington Wizards

Sponsorship briefs

Palumbo Kodak exec named Coke CMO Daniel Palumbo was named chief marketing officer at the Coca-Cola Co., where he will be responsible for overseeing Coke's marketing and brand building. He will report to Steven Heyer, the preside ...

Tags: Golf, Hockey, Marketing and Sponsorship, Arizona Coyotes

Mets team up with ESPN Zone

T he ESPN Zone , Pepsi and the New York Mets have beefed up a promotion this year that showed promise last season, establishing the Times Square ESPN Zone as Mets' fans "Home When the Mets Are on the Road." For 58 Mets road games — every game from May 23 on — visitors to ...

Tags: Baseball, ESPN, Golf, ISL Marketing, Marketing and Sponsorship, MLB, New York Mets, PepsiCo, RMG3 Inc., Soccer

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