Featured Story

MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

Read More

Tags: Marketing and Sponsorship

More Stories

06/28/04
Home improves Galaxy sponsorships

Sponsorship revenue has grown more than 70 percent for the Los Angeles Galaxy since the team’s move to the Home Depot Center a year ago, further solidifying the value of a soccer-specific stadium for MLS teams. The Los Angeles Galaxy is seeing return ...

Tags: Chicago Fire, Los Angeles Galaxy, Marketing and Sponsorship, Soccer

06/28/04
NFLers to tout dairy to kids

At least 13 NFL teams and four players, including Brett Favre, this fall will encourage youngsters to eat dairy as part of a sponsorship the NFL introduced at the Super Bowl with the marketing and promotional arm for dairy farmers. Brett Favre is par ...

Tags: Baltimore Ravens, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Denver Broncos, Football, Green Bay Packers, Houston Texans, Indianapolis Colts, Kansas City Chiefs, Marketing and Sponsorship, Miami Dolphins, Minnesota Vikings, New York Giants, NFL, Pittsburgh Steelers

06/28/04
Coke promotes Fruit to CMO

Coca-Cola last week promoted Chuck Fruit to become the company’s fifth chief marketing officer since 1998. Fruit Fruit most recently was senior vice president of integrated marketing at the company and was responsible for developin ...

Tags: CBSSN, Marketing and Sponsorship, NCAA

06/28/04
SunTrust, NASCAR reach deal

NASCAR drivers will have the opportunity to join the list of SunTrust Banks Inc.’s entertainment clients, who include country singers Faith Hill and Alan Jackson and hip-hop stars Jermaine Dupri and Dallas Austin. With last week’s announcement that SunTrust has reached a multiyea ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

06/28/04
USOC examining window displays

The American Girls have gone wild — over the Olympic Games. In storefront displays at the two American Girl Place retail locations, one in Chicago, the other in New York, shoppers can view what appears to be a 2004 Olympic-themed ...

Tags: IMG, Marketing and Sponsorship, Mattel, NBC, Olympics, USOC

06/28/04
Genesco wins Sirius account

Despite coming relatively late to the party, Genesco Sports Enterprises, Dallas, has triumphed in one of the most high-profile sports agency reviews this year: securing the assignment to leverage Sirius’ rights to the NFL and all ...

Tags: AHL, Edelman Public Relations, Football, Hockey, IMG, Marketing and Sponsorship, MLB, NFL, NHL, Philadelphia Phillies

06/28/04
Accusplit steps up to PGA Tour

The PGA Tour and Champions Tour have signed a four-year sponsorship deal in an entirely new category, as Silicon Valley-based Accusplit has become the “official pedometer” of the tours. Accusplit pedometers are pager-sized devices that clip to a person’s waist and count steps taken. ...

Tags: Golf, LPGA, Marketing and Sponsorship, PGA Tour

06/28/04
BellSouth pleased with marketing

BellSouth’s interactive eZone drew fans at the Chick-fil-A Peach Bowl in Atlanta. BellSouth sports marketers think they have figured out how to improve the company’s return on investment and drive consumer awareness of its products, even ...

Tags: Atlanta Falcons, ESPN, Marketing and Sponsorship

06/21/04
Staples ending NFL sponsorship

Staples is dropping its NFL corporate sponsorship after seven years in favor of a network of NFL team deals. Like many NFL sponsorship categories, office supplies had included local NFL team rights until the most recent renewa ...

Tags: ABC, Basketball, Chicago Bears, Cleveland Browns, ESPN, Football, Fox, Marketing and Sponsorship, Mass Mutual, Miami Dolphins, Miami Heat, Motorsports, NBA, New England Patriots, New York Jets, New York Mets, NFL, Office Depot, Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks, Staples, Verizon, Washington Redskins

06/21/04
NASCAR steers north with branding

In an attempt to expand its brand and gain a larger Canadian presence, NASCAR last week announced a partnership with TSN that formalizes its marketing efforts north of the border. Brett Yormark, vice president of corporate marketing for NASCAR, said that several sponsors, as well as pro ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, TSN

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug