Featured Story

DraftKings looking to leverage NASCAR deal

Published in SportsBusiness Journal on 05 / 18 / 15

NASCAR was always a key wish-list item for daily fantasy operator Draft-Kings, even when the company essentially was an unknown startup in 2012 and early 2013. “Right from our very beginning, NASCAR was always a key priority,” said Jason Robins, DraftKings co-founder and chief executi...

Read More

Tags: Marketing and Sponsorship

More Stories

03/03/03
Sosa, Giambi star in Pepsi ad

S ammy Sosa and Jason Giambi take to the hills in Pepsi 's new MLB ad. The spot, from longtime Pepsi agency BBDO , New York, was filmed recently in Orlando. In it the two sluggers, clad in mountaineering gear, follow a path up a mountain with a Sherpa-esque guide. Giambi bec ...

Tags: AEG, Baseball, ESPN, Marketing and Sponsorship, MLB, NFL, NHL, PepsiCo, Arizona Coyotes, SFX

03/03/03
Virtual scratch card examined

Y ou win some, you lose some. The adage is arguably as old as competition itself. For players and coaches, it has consoled them in the face of defeat. For team marketers, especially ticket sales executives, the quote creates nightmares of how losing will affect ticket sales. And if t ...

Tags: Basketball, Marketing and Sponsorship, Toronto Raptors

03/03/03
Sponsorship briefs

Power stays on the run The New York Power of the Women's United Soccer Association and the New York Road Runners will continue their marketing relationship for a second year. To coincide with the Power's preseason training regimen, the team will participate in the Road Run ...

Tags: Marketing and Sponsorship, WUSA

03/03/03
Has Reebok got next?

T here's a particularly interesting ad battle being waged in the titanic, long-standing struggle for supremacy in the basketball footwear, apparel and equipment sector. As usual, advertising is at the center of the fray. It represents the most timely and controllable form of communic ...

Tags: Adidas, Marketing and Sponsorship

03/03/03
Ward keeps corporate board seats

I n addition to preserving his reputation and a $550,000 annual base salary, U.S. Olympic Committee chief executive Lloyd Ward is further motivated to reject calls for his resignation because he is well compensated as a director of three publicly traded companies. Without a job, he p ...

Tags: Marketing and Sponsorship, Olympics, USOC

03/03/03
Petco naming deal a bit tricky

W hat does it take to get a stadium naming-rights deal in this economy? The San Diego Padres tossed some unusual elements into the deal that snagged hometown pet-products superstore company Petco for 22 years — 154 if you're a dog — reportedly at more than $60 milli ...

Tags: Baseball, Marketing and Sponsorship, MLB, MLBAM, Petco, San Diego Padres

02/24/03
Sponsorship briefs

New Soap Box Derby namer Home-improvement retailer The Home Depot signed a multiyear agreement to become the title sponsor of the All-American Soap Box Derby. The company will donate 200 sanctioned race car kits to the Boys & Girls Clubs of America. Home Depot assumes sponsorship ...

Tags: Basketball, Marketing and Sponsorship, MBNA America Bank, Minnesota Timberwolves, Motorsports, NASCAR, NBA, WNBA

02/24/03
SME's international strategy

S ME , the reconstituted sports-branding shop that once ruled the sports-identity roost, has opened SME Japan in a deal with Sports Marketing Japan , owned by former ISL executive Ken Berger . Berger's company handled the marketing for FIFA around the 2002 World Cup, played in J ...

Tags: Anheuser-Busch Cos., Canon Inc., Fidelity Investment, FIFA, Golf, Hockey, IMG, ISL Marketing, Lycos Inc., Manchester United, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., NHL, Olympics, PepsiCo, SFX, SME Design Inc., Soccer, USOC

02/24/03
Some criticize USOC criticism

D avid D'Alessandro , CEO of worldwide Olympic sponsor John Hancock Financial Services , continues to demand a clearer accounting of revenue from the U.S. Olympic Committee, even after he received a 93-page financial report, and amid whispers from his fellow sponsors that his r ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

02/24/03
New ad for Majestic and New Era

N ew York Mets slugger Mike Piazza will star in a new commercial being shot this week in Port St. Lucie, Fla., backing new batting practice caps and jerseys from MLB on-field licensees Majestic and New Era . The new jerseys and caps will debut exclusively at Champs . The ad w ...

Tags: Baseball, Champs Sports, ESPN, General Motors Canada, Golf, John Hancock, Majestic Athletic, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Millsport LLC, MLB, New Era, New York Mets, Oakland Athletics, Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug