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Under Armour in talks with NBA for limited license

Published in SportsBusiness Journal on 04 / 27 / 15

New details have emerged regarding Nike’s expected on-court apparel deal with the NBA, but coming with those particulars are questions about the contract that, once finalized, would take effect with the league’s 2017-18 season. NBA owners were briefed on the deal at their board of gov...

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Tags: Marketing and Sponsorship

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Virtual scratch card examined

Y ou win some, you lose some. The adage is arguably as old as competition itself. For players and coaches, it has consoled them in the face of defeat. For team marketers, especially ticket sales executives, the quote creates nightmares of how losing will affect ticket sales. And if t ...

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Sponsorship briefs

Power stays on the run The New York Power of the Women's United Soccer Association and the New York Road Runners will continue their marketing relationship for a second year. To coincide with the Power's preseason training regimen, the team will participate in the Road Run ...

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Has Reebok got next?

T here's a particularly interesting ad battle being waged in the titanic, long-standing struggle for supremacy in the basketball footwear, apparel and equipment sector. As usual, advertising is at the center of the fray. It represents the most timely and controllable form of communic ...

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Ward keeps corporate board seats

I n addition to preserving his reputation and a $550,000 annual base salary, U.S. Olympic Committee chief executive Lloyd Ward is further motivated to reject calls for his resignation because he is well compensated as a director of three publicly traded companies. Without a job, he p ...

Tags: Marketing and Sponsorship, Olympics, USOC

Petco naming deal a bit tricky

W hat does it take to get a stadium naming-rights deal in this economy? The San Diego Padres tossed some unusual elements into the deal that snagged hometown pet-products superstore company Petco for 22 years — 154 if you're a dog — reportedly at more than $60 milli ...

Tags: Baseball, Marketing and Sponsorship, MLB, MLBAM, Petco, San Diego Padres

Sponsorship briefs

New Soap Box Derby namer Home-improvement retailer The Home Depot signed a multiyear agreement to become the title sponsor of the All-American Soap Box Derby. The company will donate 200 sanctioned race car kits to the Boys & Girls Clubs of America. Home Depot assumes sponsorship ...

Tags: Basketball, Marketing and Sponsorship, MBNA America Bank, Minnesota Timberwolves, Motorsports, NASCAR, NBA, WNBA

SME's international strategy

S ME , the reconstituted sports-branding shop that once ruled the sports-identity roost, has opened SME Japan in a deal with Sports Marketing Japan , owned by former ISL executive Ken Berger . Berger's company handled the marketing for FIFA around the 2002 World Cup, played in J ...

Tags: Anheuser-Busch Cos., Canon Inc., Fidelity Investment, FIFA, Golf, Hockey, IMG, ISL Marketing, Lycos Inc., Manchester United, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., NHL, Olympics, PepsiCo, SFX, SME Design Inc., Soccer, USOC

Some criticize USOC criticism

D avid D'Alessandro , CEO of worldwide Olympic sponsor John Hancock Financial Services , continues to demand a clearer accounting of revenue from the U.S. Olympic Committee, even after he received a 93-page financial report, and amid whispers from his fellow sponsors that his r ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

New ad for Majestic and New Era

N ew York Mets slugger Mike Piazza will star in a new commercial being shot this week in Port St. Lucie, Fla., backing new batting practice caps and jerseys from MLB on-field licensees Majestic and New Era . The new jerseys and caps will debut exclusively at Champs . The ad w ...

Tags: Baseball, Champs Sports, ESPN, General Motors Canada, Golf, John Hancock, Majestic Athletic, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., Millsport LLC, MLB, New Era, New York Mets, Oakland Athletics, Olympics

Cup sponsorship very costly

Promises of jumbo-size exposure and unparalleled consumer loyalty will tempt the companies that consider replacing Winston as sponsor of NASCAR's premier series in the coming years. But how many can afford the price? Most racing insiders estimate that R.J. Reynolds spent at least $50 mil ...

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