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IndyCar seeks $10M-15M yearly from next title sponsor

Published in SportsBusiness Journal on 01 / 15 / 18

IndyCar is asking for a rights fee of $10 million to $15 million annually from potential title sponsors, according to sources, an increase from what IndyCar reportedly receives from lame-duck partner Verizon. Sources said IndyCar is seeking that range in rights fees, and hopes to secure a commens...

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Tags: Marketing and Sponsorship

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