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Sherwin-Williams signs sponsor deal with IndyCar, speedway

Published in SportsBusiness Journal on 07 / 27 / 15

Seeing an opportunity to host clients in locales where the NASCAR Sprint Cup Series doesn’t travel plus the chance to refurbish an iconic facility, Sherwin-Williams earlier this year quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway. The two-year pact, which sources s...

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SBJ/ESPN Sports Poll

E SPN Sports Poll, a service of TNS Intersearch, in 2002 asked more than 3,700 U.S. sports fans18 and older what vehicles they owned. Listed here are the percentage responses for the brands cited most, broken down by fans of various sports properties. For more on automobile companies and sp ...

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Armour pairs up Clemens, Jeter

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Tags: Baseball, Cleveland Browns, Colleges, Continental Airlines, Electronic Arts, Football, Hockey, HOK Inc., Marketing and Sponsorship, MLB, NCAA, New Jersey Devils, Brooklyn Nets, New York Jets, New York Mets, New York Yankees, NFL, Olympics

Xbox blitz carries Miami’s McGahee

T he Buffalo Bills have said that nothing but football analysis went into their decision to draft University of Miami running back Willis McGahee 23rd in the first round of the NFL draft last month, just three months after McGahee blew out his knee in his final college game. The inju ...

Tags: Buffalo Bills, Colleges, Football, Golf, Marketing and Sponsorship, NFL

Table is set for USOC reform

I n the wake of executive and ethical turmoil, the recently created U.S. Olympic Committee Governance and Ethics Review Task Force is developing reform measures under high political and international pressure. The USOC knows that if it doesn't make changes itself, outside forces — ...

Tags: Basketball, Football, Golf, IOC, Marketing and Sponsorship, Motorsports, NASCAR, NBA, NFL, Olympics, USOC

U.S. team going back to its Roots

C anadian apparel maker Roots will be unveiled as the U.S. Olympic Team's official supplier of ceremony wardrobes on Friday at a media event in New York. The Roots agreement will run through 2008, covering the Athens Games next summer, the 2006 Olympic Winter Games in Turin, Italy, ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

Sponsorship briefs

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Tags: CFL, Football, Marketing and Sponsorship, Motorsports, NASCAR, Subway

Wachovia to tout tourney in press

Wachovia Corp. plans to run full-page promotional ads for the inaugural Wachovia Championship in the Thursday and Friday editions of The Wall Street Journal and USA Today. The print ads are part of Wachovia's promotional push for the PGA Tour event, to be played Thursday through Sunday at ...

Tags: Golf, Marketing and Sponsorship

Driver Millican signs sponsor

D river Clay Millican and the Lehman Racing Team have signed Gold Eagle 's 104+ Octane Boost brand as their primary sponsor for National Hot Rod Association races this summer. Millican and the team are now "dual-sponsored," as Werner Enterprises is primary sponsor for the 12 ...

Tags: ESPN, Fuji Film Co., Konami, Marketing and Sponsorship, Minnesota Twins, MLB, Motorsports, San Francisco Giants

Preakness PR challenging

F or most of the year, the PR people at the Maryland Jockey Club, the organization that runs both Pimlico and Laurel Park, use a proactive PR course: They assertively approach the media for attention. For the two weeks leading up to the Preakness, however, they use more of a r ...

Tags: Horse Racing, Marketing and Sponsorship

Visa plans Yankees spot

Y ankees shortstop Derek Jeter and principal owner George Steinbrenner had their own winter of discontent after the pair engaged in a classic New York tabloid battle of words early this year. Now Visa is taking their perceived contention and using it as the focus of a new brand s ...

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