Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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SBJ/ESPN Sports Poll
F rom January through September 2001, ESPN Sports Poll, a service of TNS Intersearch, asked more than 3,300 fans how loyal they would feel toward a soft drink company that sponsored an event or sport they follow. The link below provides the results. To read: ...
UPS, Jarrett campaign ready
UPS said it will expand its popular campaign in which Dale Jarrett repeatedly refuses to drive the company's "big brown truck" during a NASCAR race. While many companies are cutting back on advertising, the company expects to run television commercials next year during each of the 36 N ...
Dolphins, Tyco reach deal
The Miami Dolphins have signed Tyco International to be a new team sponsor, sources familiar with the deal said. Under terms of the multiyear agreement, which kicks off this season, Tyco also becomes a sponsor of Pro Player Stadium, home to the Dolphins. ...
MLS losing top sponsor
Major League Soccer is losing a top sponsor, New York Life Insurance, amid a tough market for company renewals. The battered insurance firm, which is facing between $50 million and $75 million in claim payments from the Sept. 11 terrorist attacks, won't exercise a two-year option with the ...
Titleist lets it fly with campaign
W hat's got into Titleist? The conservative golf brand recently launched an aggressive marketing campaign for its new NXT Distance and NXT Tour golf balls, which is in counterpoint to the brand's country-club image. If Titleist held a family picnic ...
Puma gets message out
I n a PR campaign, developing the key message (what you want your targeted audience to hear, read and feel) is more important than developing the methods of delivering that message. Consider the challenge to Tony Bertone, Puma's director of global m ...
Tags: Marketing and Sponsorship, Puma AG
Sponsorship briefs
Gem building Chevy display The Gem Group is taking the wheel on a project designed to highlight Chevrolet's sponsorship of the Atlanta Thrashers. Gem, an Atlanta-based marketing communications firm, will create a vehicle display highlighting the Avalanche, Chevy's new ...
Tags: Atlanta Thrashers, Basketball, Colleges, Hockey, Marketing and Sponsorship, Miller Brewing Co., Milwaukee Bucks
Iverson bobbleheads coming
A n Allen Iverson bobblehead doll premium for the 300-plus Philadelphia-area McDonald's restaurants is the first manifestation of a deal under which Reebok now controls all of the reigning NBA MVP's marketing rights, including sneaker and app ...
Tags: And 1, Basketball, eBay Inc., FIFA, Gillette Co., Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Minnesota Wild, Octagon Group, Philadelphia 76ers, Reebok, SFX, Soccer, Washington Capitals, Yahoo! Inc.
SBJ/ESPN Sports Poll
F rom January through September, ESPN Sports Poll, a service of TNS Intersearch asked more than 3,300 sports fans the following question: How loyal would you feel toward a credit card company that sponsored an event or sport you follow? Following ar ...
Bonds cans marketing agent
National League MVP Barry Bonds has abruptly switched marketing agents after a season in which he set a home run record that should have corporate sponsors knocking on his door with endorsement offers like never before. Now representing Bonds is a joint venture between Advantage Marketing Gr ...
