Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

Read More

Tags: Marketing and Sponsorship

More Stories

Junior golf properties sign SFX

SFX has become the exclusive marketing agency for the International Junior Golf Tour and the International Junior Golf Academy. SFX said the relationships could be a precursor to acquisition of the properties and the development of major training academies in other sports, plus motion picture ...

Tags: Golf, Marketing and Sponsorship, SFX

New card for NGB members

T he Olympic committees are more protective of their logo than Coke is of its secret formula. So a new affinity marketing effort from the U.S. Olympic Committee that lends the power of those familiar rings to the national governing bodies of sports in the United States is something to t ...

Tags: And 1, Baseball, Basketball, Gateway Inc., Marketing and Sponsorship, Marriott International, McDonald's Corp., MLB, NBA, New Era, Octagon Group, Olympics, United Airlines, USOC

Health club nears USOC deal

H ealth club operator 24 Hour Fitness is likely to be introduced by month's end as rights holder of a new U.S. Olympic Committee sponsorship category. "We are very close," said Chris Feder , the company's director of team sports marketing. "We are feeling very optimistic." De ...

Tags: Adidas, Marketing and Sponsorship, Olympics, USOC

Diamondbacks find fresh recruits

T he Arizona Diamondbacks lost two of their larger sponsors during the off-season — representing between $1 million and $2 million in total revenue. But since the first of the year they have filled the gaps and most of the revenue in multiyear deals with Checker Auto, CarQuest ...

Tags: Adidas, Arizona Diamondbacks, AutoZone, Baseball, Basketball, Foot Locker, Fox, Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Nestle Purina, Reebok, Spalding, Time Warner, Verizon, Volkswagen

Hughes off the ice for tour

I n agreeing to become title sponsor of the 25th anniversary edition Champions on Ice figure skating tour, General Motors ' Chevrolet division surely expected the current women's Olympic gold medalist on the marquee. So did skating fans. Instead, Chevy's "We'll Be There" advertisi ...

Tags: IMG, IOC, Marketing and Sponsorship, NBC, Olympics, USOC

AFL team owner buys agency

This article has been changed from the print version A rena Football League team owner Casey Wasserman has acquired The Familie , one of the most established agencies in the emerging business of action sports. The Carlsbad, Calif., agency represents around 20 athletes, including ...

Tags: Action Sports, AFL, Arizona Diamondbacks, AT&T Corp., Baseball, Burger King Corp., EA Sports Edge, Edge Sports International, FedEx Corp., Football, IMG, Marketing and Sponsorship, NBA, NFL, Octagon Group, Yahoo! Inc.

IEG meeting delivers top info

I nternational Event Group's annual sponsorship meeting, held in mid-March in Chicago, is a must-attend event for more than 1,000 sponsorship-marketing professionals representing properties, sponsors, agencies and leagues. Sports marketers would be well-advised to apply IEG's expe ...

Tags: IEG Inc., Marketing and Sponsorship, Monster.com

Marketer faces tough task

A mong the golf fans making their way home from the Masters this week are 100 people who bought hospitality packages that included tickets to the National Science Center 's Masters Gala, a charitable fund-raiser. The story of how the event was marketed shows just how tough the hospita ...

Tags: Golf, Marketing and Sponsorship, Motorsports

2003 MLS corporate support

Major League Soccer began its 2003 season this month with nine official sponsors. Additional companies are involved with the league at other levels of corporate support. For information about team-specific sponsors and other information on the league's 10 franchises, see the 20 ...

Tags: Adidas, Anheuser-Busch Cos., Honda Motor Co., Marketing and Sponsorship, MBNA America Bank, MLS, Nestle Purina, Panasonic, PepsiCo, Puma AG, Soccer, Umbro

USOC takes close look at spending

A chorus of criticism targeting the U.S. Olympic Committee's spending habits has hit the recently announced 2002 athletes of the year. They will lose the traditional awards banquet accorded many previous honorees. USOC officials decided several weeks ago to retract funding for a gal ...

Tags: ABC, Baseball, CBS Broadcasting Inc., Chicago White Sox, ESPN, John Hancock, Marketing and Sponsorship, NBC, Olympics, United Airlines, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug