Featured Story

Former JMI finds rhythm working within CSM

Published in SportsBusiness Journal on 06 / 19 / 17

Conversing at the Indianapolis 500 last month, a Verizon executive made a remark to CSM Sport & Entertainment’s Ashlee Huffman that struck her. “‘It’s cool you guys have been a niche agency, and kind of a boutique specialist agency, but you’re proper now,’&...

Read More

Tags: Marketing and Sponsorship

More Stories

Accusplit steps up to PGA Tour

The PGA Tour and Champions Tour have signed a four-year sponsorship deal in an entirely new category, as Silicon Valley-based Accusplit has become the “official pedometer” of the tours. Accusplit pedometers are pager-sized devices that clip to a person’s waist and count steps taken. ...

Tags: Golf, LPGA, Marketing and Sponsorship, PGA Tour

BellSouth pleased with marketing

BellSouth’s interactive eZone drew fans at the Chick-fil-A Peach Bowl in Atlanta. BellSouth sports marketers think they have figured out how to improve the company’s return on investment and drive consumer awareness of its products, even ...

Tags: Atlanta Falcons, ESPN, Marketing and Sponsorship

Staples ending NFL sponsorship

Staples is dropping its NFL corporate sponsorship after seven years in favor of a network of NFL team deals. Like many NFL sponsorship categories, office supplies had included local NFL team rights until the most recent renewa ...

Tags: ABC, Basketball, Chicago Bears, Cleveland Browns, ESPN, Football, Fox, Marketing and Sponsorship, Mass Mutual, Miami Dolphins, Miami Heat, Motorsports, NBA, New England Patriots, New York Jets, New York Mets, NFL, Office Depot, Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks, Staples, Verizon, Washington Redskins

NASCAR steers north with branding

In an attempt to expand its brand and gain a larger Canadian presence, NASCAR last week announced a partnership with TSN that formalizes its marketing efforts north of the border. Brett Yormark, vice president of corporate marketing for NASCAR, said that several sponsors, as well as pro ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, TSN

Stanford, Viacom near deal

Stanford University’s athletic department is completing a marketing agreement with Viacom Sports Marketing that would give the company rights to sell the Cardinal’s corporate marketing inventory, sources said. Bob Carruesco, Stanford assistant athletic director for marketing, confirmed the ...

Tags: Colleges, Marketing and Sponsorship

WTA Tour launches new ad campaign

The latest WTA Tour marketing campaign, playing up both the feminine and athletic qualities of its players, was scheduled to launch in London Friday. The campaign is “redefining femininity,” tour’s Sophie Goldschmidt said. An extension ...

Tags: Grey Advertising, Marketing and Sponsorship, WTA

Technology affecting TV viewers

Technology’s two-edged sword cuts a wide swath through the sports marketing industry. On one hand, the Internet is robbing sports TV of viewers by providing more interactive and personalized entertainment choices to the pu ...

Tags: BMW, Daimler AG, Kraft Foods, Levi Strauss, Marketing and Sponsorship, Nokia

FedEx to sponsor Gibbs Racing

International delivery giant FedEx last week signed a letter of intent to become the primary sponsor of Joe Gibbs Racing’s third Nextel Cup team in 2005, a deal facilitated by the company’s naming-rights relationship with the Washington Redskins, which Gibbs will return to coach this season ...

Tags: Football, Marketing and Sponsorship, Motorsports, Washington Redskins

GM signs Howie Long to deal

General Motors has signed Fox NFL analyst Howie Long to a three-year endorsement deal under which the hall of famer will serve as a spokesman for Chevrolet Trucks. Chevy truck ad agency Campbell-Ewald will produce television ads and other creative, largely for use by GM’s 100-plus local dea ...

Tags: Football, Fox, Kellogg, Marketing and Sponsorship, NFL, Oakland Raiders, PepsiCo, RadioShack

DirecTV campaign plugs NFL coverage

DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts. Crafted by ad agency The Ballpark of Santa Monica, Calif., and in-house talent, the ads attempt to illustrate that Sunday Ticket subscribers get closer to the game ...

Tags: BBDO WorldWide, Dallas Cowboys, ESPN, Football, Fox, Green Bay Packers, Marketing and Sponsorship, New England Patriots, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug