Featured Story

Initial odd deal provided interesting sponsor twists

Published in SportsBusiness Journal on 10 / 16 / 17

With as peculiar an original naming-rights deal as Monumental Sports inherited, naturally there were some odd twists along the way. Verizon bought what was left of a bankrupt MCI, which held the arena’s original rights, for $6.7 billion in 2005. Shortly thereafter, Monumental senior executi...

Read More

Tags: Marketing and Sponsorship

More Stories

Kraft to put MLS stars on cereal boxes

In the largest marketing activation in MLS history, Kraft Foods is unveiling a nationwide promotion this month that features four of the league’s stars appearing on more than 11 million cereal boxes. D.C. United forward Freddy Adu, San Jose Earthquakes forward Landon Donovan, Chicago Fi ...

Tags: Chicago Fire, DC United, Kraft Foods, Marketing and Sponsorship, MLS, New England Revolution, Nickelodeon, San Jose Earthquakes, Soccer

Incoming IOC exec Lumme quiet

The International Olympic Committee last week introduced its recently hired marketing director during the closing days of the Athens Games, but Finnish executive Timo Lumme was more in the mode of listening than speaking. In an informal breakfast meeting with fewer than a dozen journalists ...

Tags: ESPN, IOC, Marketing and Sponsorship, Olympics

Wal-Mart launches golf sponsorship

Golf fans will witness a rarity this weekend: a Wal-Mart sports sponsorship. The retail giant is presenting sponsor of the First Tee Open at Pebble Beach, a new Champions Tour event that will combine medal play for the pros with a team best-ball format for them and for 156 amateurs and 78 j ...

Tags: Golf, Marketing and Sponsorship, NBC, PricewaterhouseCoopers

MCI extends Heritage deal

MCI announced last week that it has signed a four-year extension with the PGA Tour for its title sponsorship of the MCI Heritage, held in April in Hilton Head, S.C. The company would not discuss costs, but at current rates, the deal is likely in the $20 million range over the full term. ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

Phelps sponsors just heating up

It might be another four years before U.S. swimmer Michael Phelps is on the cover of multiple magazines for weeks at a time. And it might be almost that long before we hear again about Phelps’ potential to win seven or more Olympic gold medals, which he did not do at the Athens 2004 Ga ...

Tags: Marketing and Sponsorship, Olympics, Visa

Kodak selling out cameras at Games

Kodak’s global Olympic sponsorship is proving to be worth its weight in gold in Greece. When Eastman Kodak launched its presence campaigns in and around Athens two years ago in anticipation of the 2004 Olympic Games, marketers were surprised to find a market relatively new to digital ph ...

Tags: Marketing and Sponsorship, Olympics

Levi campaign features Johnson

Editor's note: This story is revised from the print edition. The Levi Strauss Signature brand last week unveiled its first advertising campaign featuring NASCAR driver Jimmie Johnson and its new tag line, “From Our Family To Yours.” Nextel Cup ...

Tags: Levi Strauss, Marketing and Sponsorship, Motorsports, NASCAR

B of A pleased with Olympic effort

Athens is a city beneath a $1.5 billion security umbrella during the Olympic Games, but it remains a potentially intimidating place for the uninitiated visitor. Motorcycles and taxis come at you from all directions. Public transport ...

Tags: IMG, Marketing and Sponsorship, Olympics, USOC, Visa

NBA to market 'New Year'

The NBA is planning a major marketing initiative dubbed “Basketball New Year” to drive early season interest in the league for 2004-05. The effort is an enhancement to the league’s “Premiere Week” campaign that debuted last year. Plans call for a national ad campaign, league sponsorship ...

Tags: Basketball, Denver Nuggets, Detroit Pistons, Houston Rockets, Los Angeles Lakers, Marketing and Sponsorship, NBA

Valero re-ups as title sponsor

Sponsorship extension will keep the Valero name on display through the end of the decade. Valero Energy Corp. has agreed in principle to a five-year extension of its title sponsorship of the PGA Tour’s Valero Texas Open, which takes pla ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug