Featured Story

Bristol perfect platform for sponsor

Published in SportsBusiness Journal on 09 / 19 / 16

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

Read More

Tags: Marketing and Sponsorship

More Stories

Pats post-title sales at No. 2 ever

When it comes to post-Super Bowl sales, the only team that can beat the New England Patriots is, well, the New England Patriots. Sales of Patriots merchandise through NFLShop in the two weeks following the Super Bowl will fall 10 percent to 15 percent short of the $2.4 million record set b ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, Tampa Bay Buccaneers

Cap One aboard for hoops top 10

Capital One has signed on as a secondary sponsor of "College Basketball's 10 Greatest Teams," a show that is title-sponsored by Dell and set to air April 3, the Saturday during the weekend of the Final Four. The deal is integrated with a large promotional push on espn.com that broke last w ...

Tags: Basketball, Colleges, ESPN, Marketing and Sponsorship

New ballpark, new sales pitch in Philly

The Philadelphia Phillies finally have more than baseball to attract fans to games, and the club's preseason television ad campaign provides a humorous look at the change. Phillies Tomas Perez (top) and Jim Thome (second from top) share touching mome ...

Tags: Baseball, Marketing and Sponsorship, Philadelphia Phillies

Giveaway charges Gillette’s deal

As part of its plan to spend more than $20 million this year in supporting its new NASCAR sponsorship, Gillette will run a nationwide giveaway of Hot Wheels cars beginning in June. It will mark the first promotion for its Duracell brand since Gillette signed on last year as NASCAR's official ...

Tags: Gillette, Marketing and Sponsorship, Motorsports, NASCAR

Ad execs note crude humor

Parents who shielded their children's eyes from the Super Bowl halftime show also blanched at many of the commercials. The three advertisements for erectile dysfunction drugs were actually some of the tamest, as bathroom humor abounded throughout the broadcast. Some Madison Avenue heavywei ...

Tags: BBDO WorldWide, Football, Marketing and Sponsorship, NFL

CBS came in just under ad goal

CBS came in just shy of its stated $160 million goal in Super Bowl-related ad revenue, but in the words of CBS Sports executive vice president of sales John Bogusz, "The CFO was happy." He said the close to $160 million figure included a few ads for which CBS did not receive cash payment, ...

Tags: Football, Marketing and Sponsorship, NCAA, NFL

Burn to sell for new neighbor

The MLS Dallas Burn and the North Texas State Soccer Association (NTSSA) have signed a 15-year marketing deal that guarantees the soccer association a seven-figure payout over the deal's term. The Burn is now the exclusive marketing agent and will negotiate sponsorships and other relationship ...

Tags: Chicago Fire, FC Dallas, Los Angeles Galaxy, Marketing and Sponsorship, Soccer

$50M behind Adidas' Ali campaign

Adidas has launched what it is calling its biggest ad campaign ever, a $50 million global effort featuring Muhammad Ali, and a new tag line, "Impossible Is Nothing." The $7.8 billion sports apparel and hard-goods company begins the campaign in the United States with three ads. Two feature ...

Tags: Adidas, Boxing, Marketing and Sponsorship

Super Bowl XXXVIII: Ad rundown

The following presents a rundown of the companies or brands that were advertised during Super Bowl XXXVIII. The Feb. 1 game aired on CBS. The feed monitored was from WBTV in Charlotte. Ads with strictly Charlotte-area affiliations have been excluded. The listing also does not i ...

Tags: Bayer, Daimler AG, Football, Frito-Lay, Gillette, Marketing and Sponsorship, NFL, PepsiCo, Staples, Universal MCA Studios

Campbell's renews with NFL

W hile a championship was won and perhaps some reputations were lost during Super Bowl week here in Houston, the NFL continues to perform well in corporate sponsorships, even under the current dictum that each renewal needs to be ...

Tags: Basketball, Campbell Soup, Canon, Football, Ford, Hockey, IMG, Kraft Foods, Kraft Sports Group, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Staples

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug