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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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SBJ/ESPN Sports Poll

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10/14/02
FedEx pulling out of CART

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Tags: Baseball, Basketball, Championship Auto Racing Teams Inc., FedEx Corp., Football, Golf, IndyCar, Johnson and Johnson, Marketing and Sponsorship, McDonald's Corp., MLB, Motorsports, NASCAR, Brooklyn Nets, Philadelphia Eagles, Reebok, Washington Redskins

10/14/02
Skate event a marathon

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Tags: CBS Broadcasting Inc., Chicago Bears, Football, Ford Motor Co., Jeep, Marketing and Sponsorship, Walt Disney Co., Winter Sports

10/14/02
Sponsorship briefs

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Tags: Colleges, Golf, Marketing and Sponsorship, Motorsports

10/14/02
Twins expect playoff payoff

As satisfying as it has been to see the success of the Minnesota Twins on the field, the team's front office expects its biggest victories to come next spring. Twins officials say that, despite a Metrodome lease that limits certain sponsorship opportunities, the team's success will result ...

Tags: Baseball, Marketing and Sponsorship, Minnesota Twins, MLB

10/14/02
Niche marketing can work well

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10/14/02
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10/07/02
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