Featured Story

Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

Read More

Tags: Marketing and Sponsorship

More Stories

11/11/02
Post Cereals re-signs with MLB

P ost Cereals is the first Major League Baseball sponsor to renew in the off-season, having signed a letter of intent for a one-year re-up. Sponsorship sources said the company will reprise its highly successful promotion from early this season. That promotion stuffed 22 million ...

Tags: Boxing, ESPN, Marketing and Sponsorship, MLB, NASCAR, NBC, Reebok

11/11/02
SportSpots: Surfing Safari

• Client: Motorola Broadband • Agency: Signature, Philadelphia • Principals: For Motorola: Bev Dirbin, manager of communications and public affairs; Alicia Niedzielski, senior manager marketing. For Signature: Bob Brown, COO. ...

Tags: Marketing and Sponsorship, NFL

11/11/02
Fila keeps sponsorships

Fila has reached oral agreements to be a sponsor of the Nasdaq-100 Open for the next two years and of the Pacific Life Open in 2003. The two tournaments are, respectively, the second- and third-largest tennis events in the United States. Fila has sponsored the Pacific Life in Indian Wells, ...

Tags: ATP, Fila, Marketing and Sponsorship, Tennis

11/11/02
IOC won't renew sponsorship

T he International Olympic Committee's effort to overhaul its professional operations apparently means the end of its contractual ties to Atlanta-based marketing services agency Meridian Management . At this point, it is uncertain what the IOC has in mind for handling the delicat ...

Tags: IOC, Marketing and Sponsorship, McDonald's Corp., Olympics, Sports Illustrated, Visa

11/11/02
Burton Snowboards signs Clark

Burton Snowboards has signed 19-year-old Olympic gold-medal snowboarder Kelly Clark to what is probably the richest endorsement deal ever for a female snowboarder. Her agent, Peter Carlisle of Octagon Action Sports, would not disclose dollar figures, but based on several top-name ...

Tags: Action Sports, Marketing and Sponsorship

11/11/02
NHL behind its own TV ads

An NHL fan shows his devotion, watching a game in the pouring rain, in this new spot. While the NHL has relied exclusively on its broadcast partners and their ad agencies to execute and air its branding messages in recent years, ...

Tags: ESPN, Hockey, Marketing and Sponsorship, NHL

11/11/02
NHL Marketing Partners

2002-03 NHL CORPORATE MARKETING PARTNERS Companies listed with area of marketing rights   Anheuser-Busch Cos./Bud Light (United States)* Coca-Cola Co./ ...

Tags: Anheuser-Busch Cos., Colgate-Palmolive Co., Daimler AG, Esso, Hockey, Kraft Foods, Labatt Brewing Co., Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., NHL, PowerBar Inc., Quizno, Sun Microsystems Inc.

11/11/02
SportSpots: Championship Chums

• Client: Lycos • Agency: Hill Holiday, Boston • Principals: For Lycos: Steve Gross, vice president of marketing; Steve Fund, vice president of advertising and promotions. For Hill Holiday: Spencer Deadrick, executive vice president/ ...

Tags: Lycos Inc., Marketing and Sponsorship, NFL

11/11/02
Vans offering alt-sport properties

S hoemaker Vans Inc. wants to sell its wide range of action-sports entertainment properties, according to several sources. Executives who have seen proposals say the company is asking as much as $40 million for a package of properties that includes its part-ownership of ...

Tags: Action Sports, Bauer Inc., Clear Channel Communications Inc., ESPN, Fox, Hockey, IMG, Labatt Brewing Co., Marketing and Sponsorship, NBC, Octagon Group, Primedia Inc., Vans

11/11/02
Sponsorship briefs

Rams offer gate sponsorships The St. Louis Rams are looking to sell two packages that would offer a company the chance to sponsor a major section of the Edward Jones Dome. Each sponsor would get title sponsorship to two of the dome's four entrances and extensive brand exposure in ...

Tags: Basketball, Daimler AG, Detroit Pistons, Football, KFC, Marketing and Sponsorship, NFL, Philadelphia Eagles, Pizza Hut, St. Louis Rams

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug