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A-B pours it on with NFL team logo cans

Published in SportsBusiness Journal on 07 / 18 / 16

After seeing dramatic sales increases last season in markets where it sold Bud Light in team-logoed cans, Anheuser-Busch is doubling down on its exclusive NFL rights. League marks will be the centerpiece of the brewer’s national marketing campaign and packaging this season. It will feature...

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Tags: Marketing and Sponsorship

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U.S. Army re-enlisting with arena league

The U.S. Army is returning as a sponsor of the Arena Football League through a one-year deal estimated to be worth $2 million. The renewal marks the third season of Army's AFL sponsorship, but this year's deal for the first time includes media spending and the activation of some local mark ...

Tags: Football, Marketing and Sponsorship, Quaker Oats

Plank's drive fuels Under Armour

Plank pushed the 7-year-old performance apparel company to $110 million in sales last year. Sal Fasciana had something to give. So he gave it to Kevin Plank. Fasciana, a veteran of the apparel industry for more than four decades, was ...

Tags: Marketing and Sponsorship, Under Armour

Will NASCAR sponsors shut down?

N ASCAR recently announced that it is overhauling the championship points system for its top-tier product, the Nextel (formerly Winston) Cup Series. That means the marketing programs of the top sponsors in NASCAR will change. The ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Sting hires new ad agency

The WNBA Charlotte Sting has hired Charlotte-based Wray Ward Laseter as its marketing and advertising agency. Wray Ward Laseter, also the agency for the NBA expansion Charlotte Bobcats, will develop Sting marketing platforms and advertising campaigns, according to Sting spokeswoman Karen ...

Tags: Basketball, Charlotte Hornets, Marketing and Sponsorship

Olympian Torres switches agencies

O ne of the few U.S. Olympians of recent years to make the transition from athletic stardom to overall celebrity is switching control of her future endorsement deals from SFX Sports to Premier Management Group . ...

Tags: FIFA, Marketing and Sponsorship, Olympics, SFX, Soccer

Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

Ten years after Tonya-Nancy

Editor's note: This story is revised from the print edition. I t began with a plot straight out of a B movie. It left a bruised Nancy Kerrigan shouting, "Why?" and television executives asking, "Why not?" Oddly, an unexp ...

Tags: FIFA, IMG, John Hancock, Marketing and Sponsorship, NBC, Olympics, Soccer

Bull Riders sign 2 $1M-a-year deals

The Professional Bull Riders (PBR) have signed two major sponsors to multiyear deals together worth nearly $1 million per year. Enterprise Rent-A-Car and an unidentified major packaged-goods company have inked deals that enhance the PBR's roster of traditional consumer brands. PBR vice p ...

Tags: Marketing and Sponsorship

Active.com inks deal with marathon

Active.com last week agreed to a five-year deal with the LaSalle Bank Chicago Marathon to provide online registration, electronic marketing and data management services for the annual race as well as Chicago's spring LaSalle Bank Shamrock Shuffle. Active.com, part of the Active Network ...

Tags: Marketing and Sponsorship

Under Armour to clothe the turtle

Rapidly growing performance apparel company Under Armour has inked a five-year deal becoming the official football uniform supplier to the University of Maryland. It is the first outerwear deal the company has signed and will serve as a testing ground for the company, which may attempt to bra ...

Tags: Colleges, Marketing and Sponsorship, Under Armour

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