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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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Tags: Marketing and Sponsorship

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05/31/04
Brooks Boyer profiled

It’s not just about kids and families anymore for the new man in charge of selling the White Sox to Chicago. Speaking about his goals as the White Sox’s new vice president of marketing, 32-year-old Brooks Boyer said the intense focus in recent years on creating a fun environment for fa ...

Tags: Baseball, Basketball, Chicago Bulls, Chicago White Sox, Marketing and Sponsorship

05/24/04
Snowboard event near Nokia deal

The World Snowboard Championships is close to signing Nokia as a presenting sponsor and Canadian telecommunications company Telus as one of five anticipated “gold” level sponsors for the event next January. Nokia has established itself as a sponsor o ...

Tags: IMG, Marketing and Sponsorship, NBC, Nokia

05/24/04
Xerox still talking to USOC

A sponsorship alliance between the U.S. Olympic Committee and Xerox Corp. beginning in 2005 remains under strong consideration by both organizations. Xerox, a worldwide Olympic sponsor since 1994 and a Games sponsor at various ...

Tags: IOC, Marketing and Sponsorship, Olympics, Tag Heuer, USOC, Visa

05/24/04
Some WUSA sponsors old, some new

Editor's note: This story is revised from the print edition. What’s left of the WUSA, for 2004 at least, are games among the league’s eight teams at the National Sports Center in Blaine, Minn., on June 18 and 19, along wi ...

Tags: Adidas, Baseball, ESPN, Fox, Marketing and Sponsorship, MLB, Soccer, Texas Rangers, Under Armour

05/24/04
What's the answer for the IRL?

When the starting lineup roars under the green flag in the 88th Indianapolis 500 on May 30, there may be a few empty patches of asphalt at the back of the pack. Thirty-three cars have started the Indy 500 every year since 1948. ...

Tags: ABC, IndyCar, Marketing and Sponsorship, Motorsports, NASCAR, Quaker State

05/24/04
Third PGA Tour title sponsor in through 2010

EDS’ announcement last week that it has extended its title sponsorship of the EDS Byron Nelson Championship for four additional years, through 2010, makes it the third PGA Tour title sponsor to be locked up though the decade. The AT&T Pebble Beach Pro-Am and the John Deere Classic are loc ...

Tags: Golf, Marketing and Sponsorship, PGA Tour

05/24/04
Advance Auto eyes college marketing

Advance Auto Parts plans to increase its college sports sponsorships from nine this academic year to 16 next year, making college athletics one of the company’s primary sports marketing vehicles. “Our sports marketing strategy is clearly leading us down the path of increased in ...

Tags: Colleges, Marketing and Sponsorship

05/24/04
Roots hopes for follow-up hit

A stylized, casual hat, dubbed by apparel maker Roots Canada as a “unisex poorboy,” is emerging as this summer’s potential answer to its wildly successful USA Olympic beret of 2002. “I am not sure it will be the blockbuster that the beret was,” said Melanie Kletter, a sportswear editor a ...

Tags: Adidas, Marketing and Sponsorship, NBC, Olympics, USOC

05/17/04
Reebok adds Cards’ Navarre

The Arizona Cardinals’ seventh-round pick, quarterback John Navarre, has agreed in principle to endorse Reebok. The sneaker and apparel giant is fond of backup QBs for two reasons: They often appear next to the coach wearing a Reebok cap, and many, like Tom Brady, have emerged fro ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship, NFL, Reebok

05/17/04
Chargers swap beverages

The San Diego Chargers replaced Coca-Cola with Pepsi Bottling Group as their beverage and bottled water sponsor in a deal that includes pouring rights at Qualcomm Stadium. The team also has tabbed MasterCard as its payment card. Both companies will receive permanent signage in Qualcomm St ...

Tags: Football, Marketing and Sponsorship, NFL, PepsiCo, San Diego Chargers, San Diego Padres, Visa

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