Featured Story

Initial odd deal provided interesting sponsor twists

Published in SportsBusiness Journal on 10 / 16 / 17

With as peculiar an original naming-rights deal as Monumental Sports inherited, naturally there were some odd twists along the way. Verizon bought what was left of a bankrupt MCI, which held the arena’s original rights, for $6.7 billion in 2005. Shortly thereafter, Monumental senior executi...

Read More

Tags: Marketing and Sponsorship

More Stories

09/13/04
Extreme makeover for Hoop City

CBS is relaunching the fan fest that runs alongside the men’s and women’s Final Four every year. Around since 1988, it has been known as “Hoop City.” However, it has been neglected enough in recent years that it is badly in need of urban renewal. Consequently, CBS and the NCAA have hire ...

Tags: Basketball, Marketing and Sponsorship, NCAA

09/13/04
Broncos eye tailgate sponsor

The Denver Broncos are negotiating a sponsorship in which local manufacturer Tuff Shed could advertise its products on tailgate shelters it is building for the parking lots at Invesco Field. The NFL team is continuing to revitalize what was once a big tailgating environment in Denver. Pr ...

Tags: Denver Broncos, Football, Marketing and Sponsorship, SMG

09/06/04
Nationwide golf deal producing

Sponsorship of the tour ensures the insurer plenty of hospitality opportunities for agents. After almost two years as title sponsor of the PGA Tour’s developmental tour, Nationwide is beginning to see results from its largest nation ...

Tags: Golf, Golf Channel, Marketing and Sponsorship

09/06/04
Southwest renews with NFL for 3 years

Southwest Airlines has renewed its NFL sponsorship for an additional three years. The carrier is expected to come out with another round of football-themed advertising via agency GSD&M, Dallas, later this year. The deal include ...

Tags: BBDO WorldWide, Campbell Soup, Canon, Football, Marketing and Sponsorship, MLB, NFL, PepsiCo, PGA Tour, Visa

09/06/04
'Chase' should pump NASCAR ratings

The NASCAR championship points system, devised in 1975 by the late Bob Latford, rewarded consistency over excellence. That’s what the sport needed then because too many teams neglected smaller races. The system worked, but it ...

Tags: ABC, ESPN, Fox, Marketing and Sponsorship, Motorsports, NASCAR, NBC, NFL

09/06/04
Eagles’ promos throw out the script

“You know what makes Eagles fans different?” this fan asks. “I got this tattoo the year the Eagles won three games.” The Philadelphia Eagles are marking the start of the season this week with the launch of the team’s first brand mar ...

Tags: ESPN, Football, Marketing and Sponsorship, Philadelphia Eagles, Visa

08/30/04
Celts, 76ers, Wizards focus on tickets

The Boston Celtics, the Philadelphia 76ers and the Washington Wizards all saw attendance drop last season, forcing each franchise to re-evaluate its marketing efforts after a disappointing 2003-04 season. SportsBusiness Journal this week examines these three clubs as part of a cont ...

Tags: Basketball, Boston Celtics, Comcast, Marketing and Sponsorship, NBA, Philadelphia 76ers, Philadelphia Eagles, Washington Wizards

08/30/04
The Marketing Olympicss

SportsBusiness Journal Olympics reporter Steve Woodward hands out the hardware, judging the marketing potential of U.S. stars from the Summer Games and the performance of sponsors in Athens. MOST MARKETABLE ESTABLISHED OLYMPIAN GOLD: Michael Phelps, swimming ...

Tags: Adidas, Marketing and Sponsorship, NBC, Olympics, Samsung, Sports Illustrated, Visa

08/30/04
Jet Set Sports eyes small business

Jet Set Sports founder Sead Dizdarevic can see the Acropolis and the 1896 Panathinaic marble stadium. He also thinks he sees the future of his business. Jet Set, a pioneer in Olympic Games corporate travel and hospitality logisti ...

Tags: FIFA, IOC, Marketing and Sponsorship, NBC, Olympics, Sports Illustrated, USOC, Visa

08/30/04
Wilson set to turn back the clock

Angus Moir poses with the Wilson Staff brand, reintroduced to boost lagging sales. Wilson Golf, trying to return to profitability in its 90th year, is reaching for the most dependable club in its bag: the Wilson Staff brand. The ...

Tags: Golf, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug