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Cycling league founders want to bring U.S. back to the velodrome

Published in SportsBusiness Journal on 10 / 20 / 14

Two veterans of the U.S. cycling industry will launch a new professional bicycle racing series in 2015 that attempts to revive the sport of velodrome track cycling in North America. Called the World Cycling League, the venture is the brainchild of David Chauner and John Vande Velde, who both repr...

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Tags: Leagues and Governing Bodies

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Burton Snowboards signs Clark

Burton Snowboards has signed 19-year-old Olympic gold-medal snowboarder Kelly Clark to what is probably the richest endorsement deal ever for a female snowboarder. Her agent, Peter Carlisle of Octagon Action Sports, would not disclose dollar figures, but based on several top-name ...

Tags: Action Sports, Marketing and Sponsorship

NHL behind its own TV ads

An NHL fan shows his devotion, watching a game in the pouring rain, in this new spot. While the NHL has relied exclusively on its broadcast partners and their ad agencies to execute and air its branding messages in recent years, ...

Tags: ESPN, Hockey, Marketing and Sponsorship, NHL

NHL Marketing Partners

2002-03 NHL CORPORATE MARKETING PARTNERS Companies listed with area of marketing rights   Anheuser-Busch Cos./Bud Light (United States)* Coca-Cola Co./ ...

Tags: Anheuser-Busch Cos., Colgate-Palmolive Co., Daimler AG, Esso, Hockey, Kraft Foods, Labatt Brewing Co., Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, McDonald's Corp., NHL, PowerBar Inc., Quizno, Sun Microsystems Inc.

SportSpots: Championship Chums

• Client: Lycos • Agency: Hill Holiday, Boston • Principals: For Lycos: Steve Gross, vice president of marketing; Steve Fund, vice president of advertising and promotions. For Hill Holiday: Spencer Deadrick, executive vice president/ ...

Tags: Lycos Inc., Marketing and Sponsorship, NFL

Vans offering alt-sport properties

S hoemaker Vans Inc. wants to sell its wide range of action-sports entertainment properties, according to several sources. Executives who have seen proposals say the company is asking as much as $40 million for a package of properties that includes its part-ownership of ...

Tags: Action Sports, Bauer Inc., Clear Channel Communications Inc., ESPN, Fox, Hockey, IMG, Labatt Brewing Co., Marketing and Sponsorship, NBC, Octagon Group, Primedia Inc., Vans

Sponsorship briefs

Rams offer gate sponsorships The St. Louis Rams are looking to sell two packages that would offer a company the chance to sponsor a major section of the Edward Jones Dome. Each sponsor would get title sponsorship to two of the dome's four entrances and extensive brand exposure in ...

Tags: Basketball, Daimler AG, Detroit Pistons, Football, KFC, Marketing and Sponsorship, NFL, Philadelphia Eagles, Pizza Hut, St. Louis Rams

Swatch returns to sponsor USOC

S watch is making a comeback as a U.S. Olympic team sponsor and supplier under an agreement that extends through 2008. The deal, announced late last week, marks the return of the Swiss timepiece maker to the U.S. Olympic marketing landscape. Swatch was a sponsor from 1992 to 1996. T ...

Tags: Anheuser-Busch Cos., AEG, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

Zocors buys into Tiger vs. Jack

M erck 's Zocor cholesterol drug last week joined Accenture and Jack Daniel as sponsors of the "Tiger vs. Jack" television and print special set to launch the evening of Nov. 12. The deals are in the mid-six figures each. The program is a collaboration between Golf Digest and The ...

Tags: Golf, Golf Channel, Hibernia Corp., Marketing and Sponsorship, NBA, New Orleans Pelicans, NFL, NHL, Portland Trail Blazers

Dolphins naming-rights high

C onsidering how depressed the naming-rights business has been, ownership at the 15-year-old stadium still known as Pro Player — a licensed athletic apparel brand whose parent company filed for bankruptcy protection three years ago — has a price tag that seems out of line with ...

Tags: Miami Marlins, Florida Panthers, Football, Fotoball USA, IMG, Marketing and Sponsorship, McDonald's Corp., Miami Dolphins, Mobil Corp., NFL, PepsiCo, Philadelphia Eagles, SFX, Staples

Gatorade signs with SEC

Gatorade has boosted its involvement with the Southeastern Conference, signing a four-year sponsorship extension with the league and striking a separate media buy with Jefferson-Pilot Sports, the SEC's regional television syndicator for football and men's basketball. Gatorade, a sponsor o ...

Tags: Colleges, Jefferson-Pilot Corp., Marketing and Sponsorship, PepsiCo

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