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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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Sponsorship briefs

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Tags: Cadillac, Championship Auto Racing Teams Inc., Florida Panthers, Marketing and Sponsorship, Minnesota Wild, Office Depot

09/23/02
AmEx official card of official cards

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Tags: Marketing and Sponsorship, MasterCard International Inc., NBA, New York Yankees, Visa

09/23/02
SBJ/ESPN Sports Poll

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Tags: Colleges, Football, Marketing and Sponsorship, NCAA

09/23/02
What happened to DC bid?

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Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

09/23/02
Time to clean NASCAR garages

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Tags: Cleveland Browns, Football, Fox, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBC, NFL, PepsiCo, Pittsburgh Steelers, Time Warner

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Tags: Edelman Public Relations, Marketing and Sponsorship, Topps Co.

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Tags: Florida Panthers, Hockey, Marketing and Sponsorship

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