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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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NASCAR steers north with branding

In an attempt to expand its brand and gain a larger Canadian presence, NASCAR last week announced a partnership with TSN that formalizes its marketing efforts north of the border. Brett Yormark, vice president of corporate marketing for NASCAR, said that several sponsors, as well as pro ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, TSN

Stanford, Viacom near deal

Stanford University’s athletic department is completing a marketing agreement with Viacom Sports Marketing that would give the company rights to sell the Cardinal’s corporate marketing inventory, sources said. Bob Carruesco, Stanford assistant athletic director for marketing, confirmed the ...

Tags: Colleges, Marketing and Sponsorship

WTA Tour launches new ad campaign

The latest WTA Tour marketing campaign, playing up both the feminine and athletic qualities of its players, was scheduled to launch in London Friday. The campaign is “redefining femininity,” tour’s Sophie Goldschmidt said. An extension ...

Tags: Grey Advertising, Marketing and Sponsorship, WTA

Technology affecting TV viewers

Technology’s two-edged sword cuts a wide swath through the sports marketing industry. On one hand, the Internet is robbing sports TV of viewers by providing more interactive and personalized entertainment choices to the pu ...

Tags: BMW, Daimler AG, Kraft Foods, Levi Strauss, Marketing and Sponsorship, Nokia

FedEx to sponsor Gibbs Racing

International delivery giant FedEx last week signed a letter of intent to become the primary sponsor of Joe Gibbs Racing’s third Nextel Cup team in 2005, a deal facilitated by the company’s naming-rights relationship with the Washington Redskins, which Gibbs will return to coach this season ...

Tags: Football, Marketing and Sponsorship, Motorsports, Washington Redskins

GM signs Howie Long to deal

General Motors has signed Fox NFL analyst Howie Long to a three-year endorsement deal under which the hall of famer will serve as a spokesman for Chevrolet Trucks. Chevy truck ad agency Campbell-Ewald will produce television ads and other creative, largely for use by GM’s 100-plus local dea ...

Tags: Football, Fox, Kellogg, Marketing and Sponsorship, NFL, Oakland Raiders, PepsiCo, RadioShack

DirecTV campaign plugs NFL coverage

DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts. Crafted by ad agency The Ballpark of Santa Monica, Calif., and in-house talent, the ads attempt to illustrate that Sunday Ticket subscribers get closer to the game ...

Tags: BBDO WorldWide, Dallas Cowboys, ESPN, Football, Fox, Green Bay Packers, Marketing and Sponsorship, New England Patriots, NFL

NFL calls for sponsorship offers

Generally speaking, the cost of cellular phone calls is decreasing, but the prices we’re hearing that the NFL is asking for the category are something to chat about, regardless of the cost per minute. Motorola has cell phone har ...

Tags: Baseball, Colleges, Football, Golf, Marketing and Sponsorship, MLB, NBC, NCAA, NFL, Olympics, Reebok, SFX, USOC, Wieden Kennedy

VW’s $100M wins ’08 auto category

With Volkswagen firmly behind the wheel of one of history’s most lucrative Olympic deals — one industry source says it’s worth about $100 million in cash, services and programs — predictions that Beijing’s host city status for the 2008 Games would open sponsorship floodgates appear on targe ...

Tags: GE, IMG, IOC, Marketing and Sponsorship, Olympics, Volkswagen

NASCAR sponsors becoming thrifty

The rising price of Nextel Cup team sponsorship has some companies altering their NASCAR strategies to a more-focused, lower-dollar approach. Longtime NASCAR allies Pennzoil and Mobil 1, along with Sirius Satellite Radio, have opted to change their level of commitment by becoming associate ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Penske Corp.

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