Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

Read More

Tags: Marketing and Sponsorship

More Stories

05/12/03
Sponsorship briefs

Flagstar renews race deal Flagstar Bank will again be the title sponsor of the ARCA Re/Max series Flagstar 200 on June 14 at Michigan International Speedway. Terms were not released. CFL signs official airline The Canadian Football League signed low-fare air carrier West ...

Tags: CFL, Football, Marketing and Sponsorship, Motorsports, NASCAR, Subway

05/05/03
Wachovia to tout tourney in press

Wachovia Corp. plans to run full-page promotional ads for the inaugural Wachovia Championship in the Thursday and Friday editions of The Wall Street Journal and USA Today. The print ads are part of Wachovia's promotional push for the PGA Tour event, to be played Thursday through Sunday at ...

Tags: Golf, Marketing and Sponsorship

05/05/03
Driver Millican signs sponsor

D river Clay Millican and the Lehman Racing Team have signed Gold Eagle 's 104+ Octane Boost brand as their primary sponsor for National Hot Rod Association races this summer. Millican and the team are now "dual-sponsored," as Werner Enterprises is primary sponsor for the 12 ...

Tags: ESPN, Fuji Film Co., Konami, Marketing and Sponsorship, Minnesota Twins, MLB, Motorsports, San Francisco Giants

05/05/03
Preakness PR challenging

F or most of the year, the PR people at the Maryland Jockey Club, the organization that runs both Pimlico and Laurel Park, use a proactive PR course: They assertively approach the media for attention. For the two weeks leading up to the Preakness, however, they use more of a r ...

Tags: Horse Racing, Marketing and Sponsorship

05/05/03
Visa plans Yankees spot

Y ankees shortstop Derek Jeter and principal owner George Steinbrenner had their own winter of discontent after the pair engaged in a classic New York tabloid battle of words early this year. Now Visa is taking their perceived contention and using it as the focus of a new brand s ...

Tags: Baseball, BBDO WorldWide, Miami Marlins, Football, Gillette, Lowe's Companies Inc., Marketing and Sponsorship, MasterCard International Inc., Miami Dolphins, Motorsports, NASCAR, New York Yankees, NFL, Reebok, Visa, Woolf Associates Inc.

05/05/03
Salt Lake in way of NYC bid?

O nly in the world of Olympic politics can a scenario brew in which Salt Lake City looms as New York's toughest competition in the race for the 2012 Summer Games. Havana; Leipzig, Germany; London; Madrid; Moscow; Paris; Rio de Janeiro; and, perhaps, Toronto, are expected early opp ...

Tags: IOC, Marketing and Sponsorship, Olympics, USOC

04/28/03
Russell close to BCS deal

A s it attempts to morph from an apparel to an athletic brand, Russell Athletic is supplementing its marketing arsenal to an unprecedented degree. Earlier this year, it launched a print and outdoor brand campaign via West Wayne , Atlanta. It has also expanded its product offerin ...

Tags: ABC, Baseball, Basketball, Champs Sports, Colleges, Coors Brewing Co., ESPN, Foot Locker, Football, IMG, Marketing and Sponsorship, MillerCoors, MLB, Motorsports, NBA, NFL, Olympics, PepsiCo, Philadelphia Eagles, Russell Corp., SFX, Subway, USOC

04/28/03
Another winner for Gatorade?

A gainst all odds, Quaker Oats' Gatorade demolished more than a decade of sports beverage competition from the traditional beverage behemoths, Coke and Pepsi. Gatorade was so successful for so long that PepsiCo eventually determined the best way to win the game would be to open its w ...

Tags: Marketing and Sponsorship, PepsiCo, Quaker Oats

04/28/03
Triatheletes link with Degree

T he Active Sports Marketing Group has several new programs in place with new and returning clients. With Unilever 's Degree antiperspirant brand, the group has put together the Degree Ironman Racing Team, a group of 140 top triathletes who compete in Degree livery and help promot ...

Tags: Amateur Sports, Baseball, Colleges, ESPN, Fox, Los Angeles Dodgers, Marketing and Sponsorship, MillerCoors, Unilever

04/28/03
Elements of IOC plan questioned

R obert Ctvrtlik has joined fellow American Olympian Anita DeFrantz in commending the U.S. Olympic Committee's drastic reform proposals while questioning elements of the plan that would place the USOC in violation of the Olympic Charter. Along with sporting goods magnate Jame ...

Tags: IOC, Marketing and Sponsorship, NCAA, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug