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1st CFP offers Super Bowl-like aura

Published in SportsBusiness Journal on 01 / 19 / 15

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a...

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Tags: Events and Attractions

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Melt to add COO; names Grech president

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01/05/15
Buffalo rebrands to move beyond golf

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IMG wins Visa shootout

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The Lefton Report: Team Epic prevails

W hile the NASCAR season won’t start until February at Daytona International Speedway, we’ve got an early winner. Team Epic has triumphed in an agency shootout that lasted about three months to handle activation of Sunoco ’s 1 ...

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12/15/14
Parsons moving up as GMR’s CEO

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Tags: Marketing and Sponsorship

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The Lefton Report: NFL goes car shopping

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Tags: Marketing and Sponsorship

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Study: If you post, more likely to buy

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IMG will cut workforce by 3 percent

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MassMutual touts youth program

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