Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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Car care product new to U.S., IndyCar
Former IndyCar Series CEO Tony George recently acquired the rights to bring Sonax, a European car care product, to the U.S., and the company plans to make its first marketing push by sponsoring the IndyCar Series. The sponsorship deal, which industry sources valued in the low to mid-six figures, ...
Charmin: No ‘skid marks’ at the races
Charmin wants skid marks to be contained to the racetrack. Or at least that’s the idea behind its sponsorship of this month’s Sprint All-Star Race and Coca-Cola 600. Charmin has signed a deal with Charlotte Motor Speedway to sponsor the two NASCAR events, and as part of the deal the P ...
Sheinman joins Breeders’ Cup
The Breeders’ Cup has hired Drew Sheinman, a longtime marketing executive who has worked with sports properties and major brands, as its new senior vice president and CMO. Sheinman will spearhead the overall marketing, business development and sponsorship sales, as well as digital media and ...
Sponsorship push paying off for Indy
Indianapolis Motor Speedway executives say they are beginning to see the results of two years of work developing new categories and pitching new sponsors. The track added more than 20 new sponsors and upsold seven existing sponsor ...
Castroneves waltzes over to Elevation
Indy 500 and “Dancing with the Stars” winner Helio Castroneves has hired The Elevation Group to represent him for marketing opportunities. The Brazilian open-wheel champion has known Elevation founder Denny Young for more than a decade and approached him late last year about handling ...
Easton’s new skate starts a fight
A recent skirmish between manufacturers Easton and Bauer shows that feisty battles in hockey can take place not only on the ice, but also in the offices of major brands. Easton last month debuted an $800 skate called the Mako, named after what is considered the world’s fastest shark. The co ...
Engine Shop revs up
When Brian Gordon was a partner with the Miami Marketing Group, there wasn’t any problem that couldn’t be solved with a good party. He and one of his partners with the agency, who was known as the club king of Miami, were known for matching brands with entertainers at some of the grandes ...
Saunders new IMG exec
Andrew Judelson, IMG’s new senior vice president for U.S. business development, has turned to a relationship from his past and hired Charlie Saunders to be IMG’s vice president of marketing. Saunders ...
AT&T renews soccer deals
AT&T has signed a multiyear renewal of its sponsorship of MLS, U.S. Soccer and the Mexican Soccer Federation. The deal, valued by an industry source at eight figures annually, was completed last week with Soccer United Marketing, MLS’s commercial arm. ...
IMG Golf acquiring event firm
IMG’s golf division is acquiring Ken Kennerly’s IGP Sports & Entertainment Group to boost IMG’s efforts to manage more events in North America and create a presence in the golf-rich Jupiter, Fla., area. Event management and ownership is one of the top two revenue producers f ...
