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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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06/15/15
Esurance to move on from tennis

Esurance, following its league-level sponsorship with MLB, is getting out of tennis after this year. The online insurer has become one of the top sponsors in the sport, with deals including the U.S. Open, the Emirates Airline U.S. Open Series, and endorsements of Victoria Azarenka and the doubles ...

Tags: Marketing and Sponsorship

06/15/15
Richmond 2015 lines up regional sponsors

Three months out from Richmond, Va., hosting the 2015 UCI Road World Championships, event organizers have narrowed a once-sizable funding gap by signing sponsorships with regional companies. In recent months the organizers have brought on the Virginia-based wing of national health insurance compa ...

Tags: Marketing and Sponsorship

06/15/15
The Lefton Report: 'Silicon Alley'

N ew York City’s “Silicon Alley” community of Web developers normally interacts with sports execs with the regularity of an East Coast earthquake. Still, there they were, 175 strong, a midtown melange gathered at a definitive mil ...

Tags: Marketing and Sponsorship

06/08/15
PGA outsources sponsorship sales

The PGA of America has outsourced its sponsorship sales efforts to SJX Partners with a goal of eventually doubling the number of its top-level partner deals. The golf association last month signed SJX to an exclusive, multiyear deal to sell sponsorships across all of the organization’s key ...

Tags: Marketing and Sponsorship

06/08/15
PGA, Chase sponsor Bon Appétit content

The PGA of America and Bon Appétit magazine have joined forces to showcase the growing intersection of foodies and sports. A cross-marketing deal sees the PGA bringing its own ad dollars and those of the Chase Sapphire card to support three months of “Champions of the Course” a ...

Tags: Marketing and Sponsorship

06/08/15
TourGolf and PGA team up to sell outings

The PGA of America has signed a deal with TourGolf to create a product called PGA Access aimed at selling corporate golf outings for PGA of America sponsors. “It is a brand-new effort for us,” said Kevin Ring, PGA of America chief revenue officer. “Corporate golf is a market out ...

Tags: Marketing and Sponsorship

06/08/15
PGA Tour invests in online tee time firm

The PGA Tour is expanding its digital offerings by investing in the online tee time reservation business. The tour has signed a joint venture with EZLinks Golf through which it will rebrand the company’s existing website, TeeOff.com. Fi ...

Tags: Marketing and Sponsorship

06/08/15
Jack Morton hires McQueen in NYC

Interpublic Group’s Jack Morton Worldwide experiential and events shop is hiring agency veteran Rob McQueen as president and head of its New York City office and a member of the agency’s executive team. He will start this week. McQueen has been at fellow IPG agency Momentum Worldwide ...

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06/08/15
The Lefton Report: Performance goes to bed

Y ou drive a performance car, while wearing a performance watch and sunglasses, and after jamming the brakes with a performance athletic shoe, your sweat is wicked away by the performance fabrics in your socks and shirt. Everywhere, but especia ...

Tags: Marketing and Sponsorship

06/01/15
FIFA sponsors respond

Following the allegations levied against FIFA last week, four of the five top-tier corporate sponsors of the international governing body issued strong statements calling for action. ■ Adidas: “The Adidas Group is fully committed to creating a culture that promotes the highest stan ...

Tags: Leagues and Governing Bodies, Marketing and Sponsorship

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