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MiLB leads off first Hispanic campaign

Published in SportsBusiness Journal on 07 / 24 / 17

Minor League Baseball this week is starting a multiyear Hispanic marketing campaign that is the first of its kind for the affiliated minors. Es Divertido Ser Un Fan builds upon the “It’s Fun To Be A Fan” marketing effort MiLB debuted at the start of the 2017 season, with the wor...

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