Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

06/23/14
Former Turner exec D’Alba goes to IMG

IMG has tapped a former Turner sales executive, Greg D’Alba, to become the company’s first head of global sales. D'Alba D’Alba, the former president of CNN and Turner digital ad s ...

Tags: Marketing and Sponsorship

06/23/14
Blimp became an MVP in quake coverage

One of television’s most memorable uses of a blimp began on Oct. 17, 1989, at 5:04 p.m. Pacific time.  Columbia, in the Bay Area for the World Series, provided shots of the 1989 quake. Photo b ...

Tags: Marketing and Sponsorship

06/23/14
An airships timeline

1932: The Goodyear blimp Volunteer provides a local radio station a bird’s-eye view of the Olympic Games in Los Angeles. 1955: The first live U.S. transcontinental broadcast from an aircraft occurs from the Goodyear Enterprise during NBC’s coverage of the 1955 Rose Parade and ...

Tags: Marketing and Sponsorship

06/23/14
‘I got to fly the blimp’

SportsBusiness Journal’s David Broughton had an opportunity to ride along on MetLife’s Snoopy One in late March. The airship was coming to Charlotte for a MetLife corporate appearance, but before it made that trip, it took to the air with Broughton on board, giving him a firsthan ...

Tags: Marketing and Sponsorship

06/23/14
Airships: Not your traditional media buy

Airport hangars are littered with the memories of brands that thought they could make blimp-based marketing work for them in the sports space: Fuji, Kodak, Horizon Blue Cross Blue Shield, McDonald’s and Outback Steakhouse, to name a few. Even advertising giant Anheuser-Busch, whose ...

Tags: Marketing and Sponsorship

06/23/14
The Lefton Report

A fter 12 years with the company, Beth Hirschhorn has very quietly left MetLife , where she was the company’s most senior marketer and held the title of executive vice president of global brand, marketing and communications. She also was ...

Tags: Marketing and Sponsorship

06/23/14
Goodyear's newest blimp to take flight in July

In the fall of 2007, executives at Goodyear Tire & Rubber knew they would soon need to make a decision about the future of one of the most enduring icons in American sports. The technology and physical structure of each member of its three-ship fleet of GZ-20 blimps was nearly unchange ...

Tags: Marketing and Sponsorship

06/23/14
Aramark lands merch rights for 2 Super Bowls

Aramark has won merchandise sales rights for Super Bowl XLIX, which will be held in 2015 at University of Phoenix Stadium in Glendale, Ariz., and for Super Bowl LI in 2017 at NRG Stadium in Houston, said sources familiar with the deal. It will be a first for Aramark, which has the food/beverage and ...

Tags: Marketing and Sponsorship

06/23/14
Flying high

G oodyear Tire & Rubber began building blimps in 1912, but its rise to being synonymous with major sporting events began on New Year’s Day 1955, when live footage from its Enterprise airship was integrated into NBC’s coverage of the Rose Parade and Rose Bowl game in Pasadena, ...

Tags: Marketing and Sponsorship

06/23/14
Activation strong around NBA draft

Thursday night’s NBA draft will have 11 of the league’s full marketing partners activating around the event at the Barclays Center. Last year, eight of the league’s partners had a presence at the draft. State Farm Insurance returns as the draft’s presenting partner. Adi ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug