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First Look podcast: Wal-Mart, 10th SBAs

Published in SportsBusiness Journal on 03 / 20 / 17

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Tags: Marketing and Sponsorship

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02/20/17
Lefton Report: Awaiting Intel

H aving completed their pitches, three of America’s top sports marketing shops are waiting to hear back from Intel , as the tech giant searches for a new agency of record. Sources said the hotly contested review has been going for a few ...

Tags: Marketing and Sponsorship

02/20/17
NASCAR fills jet, construction categories

Amid a push to land more non-traditional sponsors, NASCAR has filled two business-to-business-rich categories with private aviation brand NetJets and construction firm Jacob Companies. The deals will be announced this week. NetJets will take the title of official private aviation partner of NASCA ...

Tags: Marketing and Sponsorship

02/20/17
Teams with drink sponsors weigh options

While Monster has been getting ready for NASCAR, several entities in the sport associated to the beverage category have been getting ready for Monster. NASCAR title sponsorship partners receive broad rights to not only series inventory, but also to drivers and teams. But the new charter system gi ...

Tags: Marketing and Sponsorship

02/20/17
Gatorade’s NBA D-League a boon for R&D

Gatorade’s Sports Science Institute will use player data to improve athlete performance. Photo by: GATORADE In a deal that will be assessed more on its research and development indicators tha ...

Tags: Gatorade, NBA, ING, Ping, GE, ACC, CES, Media, Target, Football, Basketball, Franchises, Ally, Super Bowl, ATT

02/20/17
Monster sprints to the start

The Daytona wall isn’t the only place Monster Energy will be visible for its debut as title sponsor. Photo by: DAYTONA INTERNATIONAL SPEEDWAY A new era dawns in NASCAR this week ...

Tags: Marketing and Sponsorship

02/13/17
NFL sponsor sales begin in earnest

The end of the NFL season means the start of the selling season for NFL corporate sponsorships. Primary concerns there surround a quartet of deals that expire after next season, among them some of the NFL’s largest — rights now held by Procter & Gamble, Verizon, Bose and Microsoft, t ...

Tags: Marketing and Sponsorship

02/13/17
Jack Daniel’s in lineup for NBA ASG

The NBA’s newest sponsor, Jack Daniel’s, leads the list of All-Star activation as the league’s showcase weekend returns to New Orleans. Jack Daniel’s, which last month signed a deal to replace Diageo as the league’s spirits sponsor, will kick off its partnership with ...

Tags: Marketing and Sponsorship

02/13/17
Deal brings Ingenuity on board for ISC

International Speedway Corp. has found a new sponsor for its Vision video board property: Ingenuity Sun Media, a company that specializes in digital advertising. The multiyear deal with the New Jersey-based company will be announced this week, when NASCAR’s 2017 season gets underway with th ...

Tags: Marketing and Sponsorship, Technology

02/06/17
Company Watch: USWAG

It’s not often you hear of a race car driver who doubled as a budding sock entrepreneur, but Justin Wilson was just that. “Get off the phone, Justin; quit talking about socks,” Justin’s widow, Julia, used to jokingly holler to him, as recalled by Justin’s business pa ...

Tags: Marketing and Sponsorship

02/06/17
DC Solar plugs into PIR renovation

Phoenix International Raceway last week announced that California-based clean-energy company DC Solar is taking a leading role in the $178 million renovation of the track. DC Solar, which specializes in mobile solar projects and has been a NASCAR team sponsor for a couple of years, will become th ...

Tags: Marketing and Sponsorship

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