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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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03/31/14
Topps cards feature supporters clubs

The 2014 edition of Topps’ MLS trading cards is giving club supporters groups, members of the Mexican national team and advanced statistics their due. For the first time on MLS cards, supporters clubs such as the LA Galaxy’s LA Riot Squad and the New York Red Bulls’ Empire Supp ...

Tags: Marketing and Sponsorship

03/31/14
Samsung latest deal for Ortiz

In addition to a new playing contract, David Ortiz continues to collect endorsements to go with the World Series MVP award he won last year while leading the Boston Red Sox to their third MLB title in 10 years. Ortiz’s latest deal is with Samsung, which is starting to look hard at a variety ...

Tags: Marketing and Sponsorship

03/31/14
Sponsors plan World Cup marketing in U.S

In anticipation of record U.S. interest in the World Cup, sponsors are planning their largest domestic marketing efforts ever for the global soccer tournament. Coca-Cola said its program in the U.S. will be comparable to what it does for the Summer Olympics; McDonald’s will take 25 children ...

Tags: Marketing and Sponsorship

03/31/14
New Panasonic unit will focus on sports

Electronics giant Panasonic is creating a new business unit, Panasonic Enterprise Solutions Co., that will house its video display and environmental groups serving sports teams and buildings. Best known in many circles for its consumer electronics business, Panasonic in recent years has become a ...

Tags: Marketing and Sponsorship

03/31/14
Fabric care brands set to get dirty with MLB

Major League Baseball last week signed Church & Dwight, which markets Arm & Hammer and OxiClean fabric care products, to a three-year sponsorship deal. C&D also signed separate team sponsorships with the New York Yankees, Minnesota Tw ...

Tags: Marketing and Sponsorship

03/31/14
The Lefton Report

T hey arrive with the regularity of the seasons but never leave soon enough (not unlike the winter of 2014). We’re referring to overused words, many of which begin as jargon but end as little more than babble that serves as either an ellipsi ...

Tags: Marketing and Sponsorship

03/24/14
AVP hires IMG to oversee all tour stops

The Association of Volleyball Professionals, which was revived last year, has hired IMG to oversee operations for a seven-stop tour this year. The tour, which is owned by Donald Sun, plans to visit seven cities across the U.S. from late May to l ...

Tags: Marketing and Sponsorship

03/24/14
New sponsors to push IndyCar revenue

Hulman & Co. CEO Mark Miles expects last year’s work to restructure the IndyCar Series and Indianapolis Motor Speedway to pay dividends with double-digit revenue increases this year. Internal projections show Hulman Motorsports, which includes the IndyCar Series and Indianapolis Motor S ...

Tags: Marketing and Sponsorship

03/24/14
The Lefton Report

L ongtime MLB on-field cap rights holder New Era is joining with the league and Lids for a seasonlong promotion called “Home of the Authentic” across 200 Lids stores. In teaming with its largest retailer, New Era is trying to dr ...

Tags: Marketing and Sponsorship

03/17/14
NASCAR teams: Rosier renewal outlook

When Michael Waltrip Racing hosted 5-Hour Energy founder Manoj Bhargava and the company’s top distributors at the Daytona 500 last month, the hospitality effort carried extra significance. 5-Hour Energy, which sponsors Clint Bowyer in 24 races, is up for renewal this year, and MWR, which lo ...

Tags: Marketing and Sponsorship

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