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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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09/22/14
The Lefton Report

L ooking to boost viewership and awareness of its live broadcasts Nov. 10 and 11 on ESPN, the World Series of Poker has engineered what could be termed a full house tune-in promotion splashed across more than 20 million bags of Frito-Lay ’ ...

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09/22/14
Sherman touts shades

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09/15/14
Comcast builds Xfinity promotion

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ ...

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09/15/14
Wasserman gets $100M investment

Wasserman Media Group has received a $100 million investment from Madrone Capital Partners, a Silicon Valley-based investment group funded by the Walton family. The investment is the second that Wasserman Media Group has taken since its inception in 2002. The organization received a $25 million i ...

Tags: Marketing and Sponsorship

09/15/14
Rugby events sign Penn Mutual to deals

The Collegiate Rugby Championship airs on NBC and NBCSN. Photo by: UNITED WORLD SPORTS For the first time in its 167-year history, Penn Mutual is stepping into the sports sponsorship ...

Tags: Marketing and Sponsorship

09/08/14
Shapiro to drive IMG’s content creation

Growing up together in Chicago, Mark Shapiro and Ari Emanuel never knew they would wind up working together. But as they each pursued their professional dreams — the former in sports, the latter in entertainment — a passion for creating content brought them closer and closer together. ...

Tags: Marketing and Sponsorship

09/08/14
DraftKings signs with Breeders’ Cup

DraftKings has signed a one-year deal to become the exclusive daily fantasy sports site of the Breeders’ Cup and title sponsor of one of the event’s races. A six-furlong race for female racehorses will now be known as the $1 Million DraftKings Breeders’ Cup Filly and Mare Sprin ...

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09/08/14
Pepsi skips TV kickoff for digital

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09/08/14
With new funds, FanDuel looks at NBA

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09/08/14
The Lefton Report

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