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Shifting ‘Madden’ out of launch mode

Published in SportsBusiness Journal on 08 / 22 / 16

EA Sports has shifted the marketing plan for “Madden NFL 17,” its flagship football video game franchise, from a launch-focused strategy toward a more year-round approach. This year’s version of the iconic gaming franchise, now in its 28th year, will be released Tuesday, and is ...

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08/22/16
New era, big money, today’s NFL

In the same week that an old-guard owner’s name came off one NFL stadium, the name of a company tied to music and casinos went atop another. As the NFL evolves, one thing remains constant: The money just keeps rolling in. In Buffalo, the decision by Bills owners Terry and Kim P ...

Tags: Marketing and Sponsorship

08/15/16
KFC using Colonel in SummerSlam activation

A live-action commercial stunt by KFC is among the sponsor activation highlights planned around WWE’s SummerSlam, set for Sunday at Barclays Center. WWE performers Dolph Ziggler and The Miz will be the focal point of the stunt, which will break out a new feature in KFC’s line of Colon ...

Tags: Marketing and Sponsorship

08/08/16
Rams tap Corona as first sponsor in L.A.

Editor's note : This story is revised from the print edition. The Los Angeles Rams have landed Corona as their import beer sponsor, the first of eight to 10 new partnerships that the relocated team expects to announce before its first regular-season game next month. The three-year deal is t ...

Tags: Marketing and Sponsorship

08/08/16
Porsche continues sports focus with Mets

The New York Mets have signed a multiyear sponsorship with Porsche Cars North America that will rename two luxury areas at Citi Field. The luxury car brand will now be the title sponsor of what was previously the Empire Suite level at the 7-year-old ballpark, and will also have its name on what w ...

Tags: Marketing and Sponsorship

08/08/16
MiLB adds color with Crayola deal

Minor League Baseball has signed a multiyear sponsorship agreement with Crayola, a rare entry into sports for the children’s creativity brand. The agreement, recently signed after several months of negotiation and slated to begin with the ...

Tags: Marketing and Sponsorship

08/08/16
Bud Light signs on for Bristol game

Anheuser-Busch InBev has chosen college football’s largest game ever to launch its new seasonal campaign, as Bud Light will be the official domestic beer of the Pilot Flying J Battle at Bristol between Virginia Tech and Tennessee. The game is scheduled to take place at Bristol Motor Speedway ...

Tags: Marketing and Sponsorship, Colleges

08/01/16
NASCAR closer, but no deal yet for title

NASCAR is getting closer to finding a new title sponsor of its premium Cup Series, but the search is coming down to the wire. The sanctioning body says it’s talking to roughly a dozen candidates to replace Sprint, which has been in the role since 2008 and exits at the end of this year. But ...

Tags: Marketing and Sponsorship

08/01/16
Ganassi confident about replacing Target

While last week’s confirmation that Target is ending its longtime IndyCar deal with Chip Ganassi Racing came as a blow to not just the team but the entire series, Ganassi Racing’s president is predicting a full recovery. Target’s 27-year partnership with arguably IndyCar’s ...

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08/01/16
ACC hits the road for tour

The ACC, with the help of sponsor Lumber Liquidators, is putting together the conference’s first marketing campaign since its announcement of the new ACC Network. The first ACC Tailgate Tour will launch Sept. 2 at Syracuse and visit all 14 conference campuses by the end of football season. ...

Tags: Colleges, Marketing and Sponsorship

07/25/16
Company Watch: Whoop

Swimmer Ryan Lochte is among the athletes using  the Whoop team system. Photo by: WHOOP Among everyday people, Fitbit has carved out a sizable lead in the wearable category in recent years. Bu ...

Tags: Marketing and Sponsorship

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