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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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07/28/14
BofA extends Hendrick deal

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07/21/14
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07/14/14
PGA Tour signs Tempur-Pedic

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Tags: Marketing and Sponsorship

07/14/14
Poulter puts experience to work

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Sentient Jet returns to Breeders’ Cup

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