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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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06/29/15
A-B to sports: Adapt to a new world

Anheuser-Busch has been the sugar daddy of sports since the early 1980s. That’s when agency executive Tony Ponturo started at the company and helped engineer a strategy that made Bud and Bud Light ubiquitous across sports television, events and venues. More than 30 years later, A-B’s ...

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06/29/15
The Lefton Report: Selling air

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06/29/15
Smithfield commits to NBC, NASCAR

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06/22/15
Microsoft adds NASCAR, Hendrick deals

Microsoft says the Hendrick deal will offer the chance to demonstrate its new technology. Photo by: HENDRICK MOTORSPORTS Microsoft this week will announce separate, three-year deals w ...

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06/22/15
Event, experiential marketing roundtable

With millennials top of mind among brands and sports properties, agencies are being tasked to create innovative strategies to reach this finicky demo through event and experiential marketing. That, combined with changing technology, has created challenges and opportunities for agencies that can get ...

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06/22/15
Heineken adds buzz to MLS Rivalry Week

Bolstered by its new television deal and a new partnership with Heineken, MLS is building out its featured Rivalry Week matches, set to be played this weekend. The league introduced the rivalry concept in 2013, hoping to add a level of excitement to regular-season play, said Howard Handler, MLS c ...

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06/22/15
Quicken Loans boosts military program

Halfway through the company’s first year of sponsoring the PGA Tour’s military ticket-giveaway program, Quicken Loans has more than doubled the number of events involved in the effort and the number of tickets distributed compared with last year. The program, called Birdies for the Br ...

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06/22/15
Van Wagner to sell NFL field-level ads

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06/22/15
New daily fantasy to sponsor Eisen show

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06/22/15
Nickelodeon going to ballparks

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