Featured Story

Need a wearable fit for an elite athlete? Whoop, there it is

Published in SportsBusiness Journal on 07 / 25 / 16

Swimmer Ryan Lochte is among the athletes using  the Whoop team system. Photo by: WHOOP Among everyday people, Fitbit has carved out a sizable lead in the wearable category in recent years. Bu...

Read More

Tags: Marketing and Sponsorship

More Stories

07/25/16
TaylorMade adds top young players

Adidas golf unit TaylorMade is for sale, but that didn’t stop the company from signing two of golf’s most anticipated young players — Jon Rahm and Beau Hossler — to equipment contracts. “They are the most sought-after players that I have ever seen in recent history,& ...

Tags: Marketing and Sponsorship, Labor and Agents

07/25/16
The Lefton Report: Break the Link

N aming rights for the Seattle stadium that houses the NFL Seahawks and the MLS Sounders are coming to market. We’re told that the Seahawks will handle the sales internally and that they already are proceeding with due diligence on the pro ...

Tags: Marketing and Sponsorship

07/25/16
LVMS steps up multicultural efforts

The five U.S. cities with the highest concentration of Hispanic fans interested in NASCAR are Los Angeles, New York, Chicago, Dallas and Atlanta, according to 2015 Scarborough Research data reviewed by SportsBusiness Journal. There are a number of NASCAR tracks near those areas, including Auto Club ...

Tags: Marketing and Sponsorship

07/25/16
Suarez links NASCAR to Hispanics

The youngster had unseated the veteran. No, this was not June 11 when Joe Gibbs Racing driver Daniel Suarez passed Kyle Busch on the last lap of the Xfinity Series Menards 250 at Michigan International Speedway to become the first Mexican-born driver to win a NASCAR national series race. This ...

Tags: Marketing and Sponsorship

07/25/16
Longer restart zones create ad inventory

NASCAR tracks have found an untapped asset that puts advertisers smack in the middle of the competition thanks to a tweak to the sport’s rules. Starting late last season, NASCAR expanded the restart zones on some of its racetracks — the area leading up to the start/finish line where t ...

Tags: Marketing and Sponsorship

07/18/16
A-B pours it on with NFL team logo cans

After seeing dramatic sales increases last season in markets where it sold Bud Light in team-logoed cans, Anheuser-Busch is doubling down on its exclusive NFL rights. League marks will be the centerpiece of the brewer’s national marketing campaign and packaging this season. It will feature ...

Tags: Marketing and Sponsorship

07/11/16
Company Watch: Outerstuff

Founder/CEO Sol Werdiger and executive vice president Stephen Werdiger operate Outerstuff from the Garment District. Photos by: TERRY LEFTON / STAFF (2) ...

Tags: Marketing and Sponsorship

07/11/16
MVPIndex finds home in NASCAR social mix

Editor’s note: This story is revised from the print edition. MVPIndex is finding more inroads into the NASCAR space, where the firm is vying to become the leading social media measurement and valuation tool. Over the last year and a half, the Dallas-based firm, which tracks social me ...

Tags: Marketing and Sponsorship

07/11/16
The Lefton Report: Premier activation

A n agency of record assignment and a three-year contract to plan and execute global marketing activation for the English Premier League will be decided soon, as an agency beauty contest for the world’s top soccer league is in the final roun ...

Tags: Marketing and Sponsorship

07/11/16
Learfield’s run fuels talk of sale

Learfield last month closed on its 10th acquisition in two-plus years, adding fuel to the rampant speculation that the company is about to be sold again after a flurry of deals and rapid earnings growth. The question making the rounds now among industry insiders: Can Learfield fetch a price of $1 ...

Tags: Colleges, Finance, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug