Featured Story

Former players share highs and lows of London

Published in SportsBusiness Journal on 09 / 01 / 14

■ What did you expect playing in London would be like? Barber: I’m not sure what we expected from either London trip I took to play. I love the city, though. I had been to London a few times before my first game there and had been to Wembley [Stadium] to watch soccer. So I...

Read More

Tags: In-Depth, NFL Season Preview

More Stories

09/01/14
Busch, Boykin shake up business model

Former GMR Marketing executives Greg Busch and Mike Boykin are launching a new sports marketing agency called Bespoke Sports & Entertainment.  The agency will be based in Charlotte and look to distinguish itself in a crowded, competitive field by building a small team of experienced exec ...

Tags: Marketing and Sponsorship

09/01/14
Sponsors kicking off activation

NFL business partners are prepping for this week’s opening kickoff in Seattle. Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A ...

Tags: Marketing and Sponsorship

09/01/14
The Lefton Report

S ome people insist that great salesmen are born, not made. On a sultry June day at Citi Field in Queens, about 50 young sales types from companies ranging from ESPN and the New York Yankees to USA Swimming and the Western Unlimited bull-riding c ...

Tags: Marketing and Sponsorship

08/25/14
Madden campaign tilts toward digital

“Madden NFL 15,” the flagship annual football video game for EA Sports set for release Tuesday, will have a digitally focused marketing plan for the first time, centering on a 3 1/2-minute video starring actors Kevin Hart and Dave Franco. ...

Tags: Marketing and Sponsorship

08/25/14
Yuengling finds fit with Childress

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat ...

Tags: Marketing and Sponsorship

08/25/14
Mazda signs up to Rock ’n’ Roll

Competitor Group, owner of the Rock ’n’ Roll Marathon Series, has signed a deal with Mazda, making the auto manufacturer an official partner for all North American races. The deal is valued in the mid-to-high six-figure range and runs through this year’s final 12 North American ...

Tags: Marketing and Sponsorship

08/25/14
Change lets sponsors cut to the Chase

Last December, executives with the Chicago-based consultancy Wunderman sat down to write a promotional plan for client AARP should its driver, Jeff Gordon, qualify for NASCAR’s Chase for the Sprint Cup Championship. In years past, the Chase plan would remain on a shelf until late July or Au ...

Tags: Marketing and Sponsorship

08/25/14
Retailers buy into CLC platform

Gary Dubiel walked the floor at the massive, two-story Barnes & Noble in Baton Rouge, La., last week, impressed by the square footage the bookstore had devoted to LSU gear. Underneath a purple and gold tent were logo chairs, wine glasses, Tervis tumblers, car flags, T-shirts and just about an ...

Tags: Colleges, Marketing and Sponsorship

08/25/14
Yonex re-signs Wawrinka

Yonex has agreed to re-sign Stanislas Wawrinka to a deal that is the most lucrative contract in the Japanese company’s history. Wawrinka will earn nearly $20 million. Photo by: GETTY IMAGES ...

Tags: Marketing and Sponsorship

08/18/14
Upper Deck highlights McIlroy

Upper Deck will roll out a new array of Rory McIlroy collectibles in the next month from his wins at the PGA Championship and British Open. McIlroy has an exclusive arrangement with Upper Deck for autographed memorabilia and trading cards. The company is working to aggregate pin flags, photogra ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug