Demos key to Microsoft’s MLS deal C9 by Champion signs Ganassi deal MiLB merchandise sales near record level Gambling logos scarce on ATP players MLS makes Topps its official card Zaxby’s aims for college title Track’s regional push lands 7 sponsors Sherwin-Williams signs NASCAR deal CMS takes singer search to social Fishbait, GMR upfront with college info
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Demonstrations key to Microsoft’s MLS deal05 / 20 / 13Major League Soccer has signed Microsoft to a multiyear sponsorship that will focus on the technology company’s Windows 8 brand. According to an industry source, the agreement — including Microsoft’s commitments to spending on broadcast and digital advertising — is for mid-se... |
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C9 by Champion signs Ganassi deal
Chip Ganassi Racing signed an associate sponsorship with C9 by Champion, a Hanes brand. The apparel line, which is available at Target, one of Ganassi’s largest sponsors, will become the official outfitter of Chip Ganassi Racing’s IndyCar and NASCAR teams. The multiyear deal is a mix ...
MiLB merchandise sales near record level
The Class A Savannah (Ga.) Sand Gnats and Class AA Pensacola (Fla.) Blue Wahoos, two clubs with vastly different baseball histories, are first-time entrants on the list of Minor League Baseball clubs that generated the most merchandise sales last year, according to data obtained by Sport ...
Gambling logos scarce on ATP players
The ATP World Tour at the start of this year authorized players, for the first time, to wear gambling logos on their apparel, an apparent concession to agents who had clamored for more opportunities to commercialize their clients’ success. More than four months later, no player among the to ...
MLS makes Topps its official card
Major League Soccer has signed a six-year agreement with Topps that gives the card company the designation “official trading card producer” for MLS. Financial terms were unavailable. Andrew Farrell's autographed card w ...
Zaxby’s aims for college title
Zaxby’s has struck sponsorship deals with 25 universities in an effort to market itself as the official chicken of college sports. The deals were brokered by IMG College, which has the multimedia rights to most of the schools. The Athen ...
Track’s regional push lands 7 sponsors
In an effort to bolster sponsorship revenue, Charlotte Motor Speedway this year increased its efforts in North Carolina and landed seven regional sponsors that combined to boost revenue by more than $1 million. The speedway, which will host this weekend’s Sprint All-Star Race and next weeke ...
Sherwin-Williams signs NASCAR deal
Editor's note: This story is revised from the print edition. NASCAR has signed a multiyear sponsorship deal with Sherwin-Williams, adding its first official blue-chip sponsor in five years. The deal, which sources valued at more than $2 million a year, gives NASCAR its first official paint ...
CMS takes singer search to social
Rosalee Johnson has dreamed of singing the national anthem at a major sporting event. In fact, it’s on the 26-year-old’s list of 30 things to do before she turns 30. So when she heard Charlotte Motor Speedway was hosting an “American Idol”-style competition to select natio ...
Fishbait, GMR upfront with college info
Two agencies with clients deep in the college sports marketplace are looking to answer questions and offer insights about that dynamic and volatile space, all in the midst of this week’s upfront presentations in New York. Fishbait Marketing and GMR Marketing will host a two-hour college spo ...
Continental Tire renews with MLS
Continental Tire has renewed its sponsorship of MLS and has added a partnership with the U.S. Soccer Federation. Terms of the multiyear deals — which were secured by Soccer United Marketing, MLS’s marketing arm — were not disclosed, but according to an industry insider, the agree ...
