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Under Armour in talks with NBA for limited license

Published in SportsBusiness Journal on 04 / 27 / 15

New details have emerged regarding Nike’s expected on-court apparel deal with the NBA, but coming with those particulars are questions about the contract that, once finalized, would take effect with the league’s 2017-18 season. NBA owners were briefed on the deal at their board of gov...

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Tags: Marketing and Sponsorship

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