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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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04/14/14
Nike, Adidas at odds over ‘Baby Fed’

An expired apparel and sneaker deal for a Bulgarian tennis player who has never passed the quarterfinals of a Grand Slam event doesn’t on its face suggest much in the way of controversy. But Adidas and Nike are duking it out over which firm has won the right to dress Grigor Dimitrov on cou ...

Tags: Marketing and Sponsorship

04/14/14
The Lefton Report

B eef jerky is the last product we’d expect to adopt a “good for you” positioning, but that’s the proposition behind Seattle-based Oberto Beef Jerky , which markets itself as being “all natural” with “no ...

Tags: Marketing and Sponsorship

04/14/14
Documents detail structure at IMG Media

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure ...

Tags: Marketing and Sponsorship

04/14/14
WME outlines plan for IMG

From revenue to realignment, Abe Madkour and Tripp Mickle take a look at what the documents show about the merger of WME and IMG. William Morris Endeavor has outlined a plan to cut $151 million in costs ...

Tags: Marketing and Sponsorship

04/14/14
Castrol renews deals with NFL, Peterson

BP’s Castrol motor oil brand has renewed its NFL corporate sponsorship and also its agreement with Minnesota Vikings running back Adrian Peterson, the brand’s top NFL endorser. Castrol, an NFL sponsor since 2011, renewed for an additional three years. ...

Tags: Marketing and Sponsorship

04/07/14
Monster puts name on PBR's Brazil series

Monster Energy is expanding its role with the Professional Bull Riders to become title sponsor of the PBR’s premier series in Brazil. Financial terms of the deal were not available. The agreement was expected to be announced this week. The newly titled Monster Energy PBR begins Friday at ...

Tags: Marketing and Sponsorship

04/07/14
Category making some noise

Large sports properties have cashed in for years from the ultra-competitive battle for market share in the soft drink, athletic footwear and fast-food markets. Well, get ready for the headphone wars. On top of Bose recently signing a four-year deal with the NFL that grants it sideline rights in ...

Tags: Marketing and Sponsorship

04/07/14
The Lefton Report

O utside of European imports like David Beckham , an MLS player in national television ads for a consumer packaged goods brand is about as rare as a double-digit soccer score. Still, this is a World Cup year, so Unilever is going with Clint ...

Tags: Marketing and Sponsorship

04/07/14
Nike signs skier Kloser as ambassador

Less than two months removed from an injury that precluded her attempt to win a medal in the Sochi Olympics, moguls skier Heidi Kloser has signed with Nike as she begins her journey toward the 2018 Winter Games in Pyeongchang, South Korea. ...

Tags: Marketing and Sponsorship

03/31/14
UA will outfit two race teams

Under Armour has moved into NASCAR. The sporting goods company has signed multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing. It becomes the official apparel provider for both teams, outfitting everyone from the pit crew to the front office in Under Armour-branded apparel ...

Tags: Marketing and Sponsorship

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