Featured Story

Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

Read More

Tags: Marketing and Sponsorship

More Stories

11/20/17
FSM adds clients apart from Sox

The Fenway Gridiron Series features college, high school football games. Courtesy of: FENWAY SPORTS MANAGEMENT Fenway Sports Management has added Boston-based hospital operator Steward Health Care an ...

Tags: Marketing and Sponsorship

11/20/17
Coca-Cola returns to Derby

The Coca-Cola colors, worn by jockey Calvin Borel, are back at Churchill Downs. Photo by: COADY PHOTOGRAPHY Churchill Downs Inc. signed a five-year agreement with Coca-Cola Bottling Co. Consolidat ...

Tags: Marketing and Sponsorship

11/13/17
Lefton: Kaepernick's tough task

S wimming daily in the marketing morass, we’re unfortunately inured to people talking at length about subjects in which their knowledge deficit is somewhere between pronounced and ignorant. The curious case of Colin Kaepernick i ...

Tags: Marketing and Sponsorship

11/13/17
Legends selling PSLs for Chargers

Editor's note: This story is revised from the print edition. The Los Angeles Chargers have tapped Legends Global Sales to market personal seat licenses and other offerings at the new Inglewood stadium, sources said. The agency already handles that duty for the L.A. Rams, which will own the ...

Tags: Marketing and Sponsorship

11/06/17
Univision signs sponsors for tournament

Univision has signed on four partners for its new event, modeled as soccer’s version of the Little League World Series. The tournament, called the Prospects Cup and set to be played in Kissimmee, Fla., in December, will bring together 16 domestic and international under-12 boys teams to cro ...

Tags: Marketing and Sponsorship

11/06/17
MLS extends Fanatics deal

Editor’s note: This story is revised from the print edition. Major League Soccer and Fanatics have signed a long-term agreement that will see an extension of their e-commerce partnership globally, as well as a shift in the league’s approach to licensing. MLS also made an invest ...

Tags: Marketing and Sponsorship

11/06/17
NFL sponsors on anthem protests

Anheuser-Busch has received so many calls about its sponsorship of the NFL and its teams following the national anthem controversy that the beermaker now has a special prompt on its customer-service telephone line for customers calling to complain. Related story: NFL offering buyouts to long ...

Tags: Marketing and Sponsorship

11/06/17
Pepsi's pouring rights at Chase Center

The Golden State Warriors have signed Pepsi as a Chase Center founding partner in a deal that along with pouring rights includes a branded club within the $1 billion arena set to open in 2019. The deal also gives Pepsi rights to use Warriors marks at retail and likely will feature self-service be ...

Tags: Marketing and Sponsorship

10/30/17
Lefton: NYRR looks beyond races

A n elite runner can complete the TCS New York City Marathon’s five-borough, 26.2-mile course in less than two hours and 10 minutes. Last year’s average time for more than 50,000 male and female runners was about 4:39, and an 8 ...

Tags: Marketing and Sponsorship

10/30/17
Aston Martin sponsoring ‘jockey cam’

This year’s broadcast of the Breeders’ Cup on NBC will feature star jockey Mike Smith wearing a “jockey cam,” sponsored by British luxury automaker Aston Martin. Financial terms of the deal were not announced. Aston Martin is in its second year as a sponsor of the Breeders ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug