- Fans to choose game’s cover driver
- Sixers’ owners eager to take sales reins
- Path to PGA Tour changing
- MiLB moving the merchandise
- Dutch brand signs endurance deals
- Dolby deal not just white noise
- Fifth Third signs deal with Roush
- Social media as ticket seller
- Helmet maker uses safety as sales tool
- Reebok keeps foot in NFL
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Fans get chance to pick game’s cover driver05 / 21 / 12NASCAR and Activision are borrowing a promotion from EA Sports’ “Madden NFL” game and allowing fans to cast votes for the driver who will grace the cover of its newest video game. The promotion, which launches Wednesday, pits 32 drivers against each other to identify who will be... |
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Sixers’ owners eager to take sales reins
Even if the Boston Celtics eliminate the Philadelphia 76ers from the NBA playoffs by the time you read this, the Sixers will have reaped revenue from at least two more home playoff games than were expected going into the postseason. Conventiona ...
Path to PGA Tour changing
The hottest crop of college golfers in years has equipment makers salivating, but new PGA Tour qualifying rules could upset the traditional model of the equipment deal for future pros. After this year, college players going through the tour’s qualifying school will be funneled to the develo ...
MiLB moving the merchandise
Sales of Minor League Baseball licensed merchandise climbed to near-record levels in 2011, according to data obtained by SportsBusiness Journal and scheduled to be released by MiLB today. The 160 U.S.- and Canada-based clubs affiliated with MLB teams generated $52.2 million through the sale of ap ...
Dutch brand signs endurance deals
Editor's note: This story is revised from the print edition. The Netherlands is best known for chocolate and beer, but Dutch company Aquadraat hopes to add high-performance sports water to the list. The Amsterdam-based company has signed a global deal that includes the World Triathlon Corp ...
Dolby deal not just white noise
D evotees of this page know that we consider entertainment to be a subset of sports, so while our spouse of 30-plus years is familiar with the actress who played the second girlfriend of the second actor who portrayed James Bond on celluloid, we a ...
Fifth Third signs deal with Roush
Fifth Third Bank plans to put its number on one of Roush Fenway Racing’s Sprint Cup cars. The Cincinnati-based bank signed a four-race primary sponsorship for Matt Kenseth’s No. 17 car. The multiyear agreement will see it sponsor Kenseth’s car at this weekend’s Sprint All- ...
Social media as ticket seller
Social media platforms such as Twitter and Facebook have shown themselves to be as much as three times more effective in selling tickets than traditional marketing platforms, according to new research from Ticketmaster’s LiveAnalytics research arm. The data support anecdotal evidence and co ...
Helmet maker uses safety as sales tool
Three years ago, Baltimore Ravens center Matt Birk tried a new helmet with a different type of interior cushioning system. Since then, he said, he hasn’t suffered a concussion nor even the normal headaches and wooziness that Birk says are commonplace in the game. This season, up to 150 NFL ...
Reebok keeps foot in NFL
Reebok has re-signed longtime endorsers Eli and Peyton Manning, the strongest evidence yet that while its brand will no longer be seen on NFL fields, the company isn’t abandoning marketing around the league. During its decade as the NFL’s exclusive jersey supplier, Reebok used the Man ...
Fans put NFL commish through Q&A paces
W e like to believe that we’ve experienced some devoted fans in our trips across the nexus of sports and marketing. By now, we know instinctively that “fan” is short for “fanatic” and that their addiction is what driv ...
