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‘Soft’ helmet to debut in NFL this fall

Published in SportsBusiness Journal on 07 / 25 / 16

A new “soft” football helmet funded in part by the NFL has received a key certification and is in line to be worn on the field for games this season. The product marks another touch point in the continuing narrative for the NFL that...

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Tags: Leagues and Governing Bodies

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03/21/16
USL chief keeps league ambitious

The start of the United Soccer League’s 2016 season this week comes with a number of key additions: six new franchises; two new ownership groups; and the opening of another soccer-specific stadium, making it eight in play leaguewide. But for USL President Jake Edwards, named to the position ...

Tags: Leagues and Governing Bodies

03/14/16
USTA hires Allaster for pro division

The U.S. Tennis Association has hired Stacey Allaster, the former WTA Tour chairman and CEO, to run its professional tennis division, which includes the U.S. Open Tennis Championships. The tennis governing body plans to announce the move today. Allaster starts April 18. ...

Tags: Leagues and Governing Bodies

03/14/16
Korn Ferry to search for new USTA CMO

HUNT The U.S. Tennis Association hired Korn Ferry last month to search for a new chief marketing officer. The USTA owns and operates the U.S. Open Tennis Championships. Former CMO Sue Hunt left the ...

Tags: Leagues and Governing Bodies

03/14/16
NASCAR may release schedules faster

There’s no more waiting through the summer for NASCAR to release its race schedule. As part of the five-year sanctioning agreements that tracks struck with NASCAR in October, NASCAR’s schedules for its three national touring series are now expected to come out significantly earlier ea ...

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03/14/16
F1 team marketing tool for Haas brand

When Formula One rolls on Sunday to start its 2016 season at Melbourne’s Albert Park, the starting grid will feature something that hasn’t been seen in 30 years: a U.S.-led team. And it won’t be hard to identify the two cars of the Haas F1 Team either: They’ll be featurin ...

Tags: Leagues and Governing Bodies

03/07/16
IndyCar has new venues, big birthday

Armed with fresh race markets on the schedule and the prospect of capitalizing on the 100th running of the Indianapolis 500, IndyCar this week starts the 2016 season with momentum to exploit despite a somewhat rocky offseason. Since the end of last season, the Indianapolis-based open-wheel series ...

Tags: Leagues and Governing Bodies

02/29/16
NBA to help clubs upgrade arena ops

The NBA is developing a leaguewide initiative designed to improve facility operations and arena profitability among its 30 teams. The effort, in its early stages, will be led by the league’s team marketing and business operations division but also will include input from its technology, sec ...

Tags: Leagues and Governing Bodies, Franchises

02/29/16
NFL halfway to $25B goal

NFL Commissioner Roger Goodell established a goal for the league six years ago to secure $25 billion in annual revenue by 2027. The league is set to speed past the halfway mark of that highly touted objective in 2016. League revenue will shoot past $13 billion this year, according to projections ...

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02/29/16
Daytona highlights on, off track

Efforts at greater collaboration among NASCAR stakeholders continued behind the scenes during Daytona’s Speedweeks as the sport’s new track council met for the first time. The track council’s formation came as a result of the f ...

Tags: Events and Attractions, Leagues and Governing Bodies

02/22/16
NBA teams get more territory

The NBA has dramatically expanded its teams’ local marketing territories, a significant move that has major revenue implications for the clubs. With the change, teams can now market their brands across a 150-mile radius from their home cities, twice the 75-mile area they were able to cover ...

Tags: Leagues and Governing Bodies

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