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NFL hires Lagardère to manage social media in Germany

Published in SportsBusiness Journal on 08 / 29 / 16

The NFL has been staging regular-season games in London since 2007, has an office in London and regularly sends players and coaches to promote the league there. So which country in Europe has the most NFL fans? Germany. The country has 20 million, compared with 15 million fans in the United...

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