USA Golf launches site, seeks sponsors P&G builds Sochi momentum with USSA Singapore delivers dollars for WTA NFL evaluating helmet deal NFL will still pick out new owners USGA putting out book, documentary Pricing helps NBA set record NASCAR Los Angeles Stern sees opportunity in India Back to the beach as AVP relaunches
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Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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ATP allowing more logos on apparel
The ATP is greatly relaxing restrictions on advertising on players’ apparel, roughly doubling the number of corporate logos they can wear, increasing the allowable size of the brand images and partially lifting the ban on gambling companies. The new rules went into effect last week, and Joh ...
Ex-Goldman Sachs partner is new NBA CFO
The NBA has hired former Goldman Sachs partner Jason Cahilly as the league’s executive vice president of strategy and chief financial officer. Cahilly replaces Carol Sawdye, who left the league in October to become chief financial officer and vice chair of PricewaterhouseCoopers. Cahilly be ...
NFL plans to ease app restrictions
The NFL is planning to loosen most of its market restrictions for mobile apps, beginning with tablet apps, becoming the first sports league to do so. The league will begin bringing its app policy more in line with its Internet policy, which allows clubs to offer a wide array of content. NFL teams ...
NFL looks abroad with concussion study
Can the NFL solve its concussion crisis by looking overseas? While it is not that simple, the league has begun learning from sports as disparate as Australian Rules Football and horse racing to glean ways to combat the crisis. “Concuss ...
StubHub won’t surrender MLB opt-outs
Where will fans of the New York Yankees, Los Angeles Angels and Chicago Cubs go to buy and sell tickets on the secondary market next year? That question emerged as a major one after the clubs elected to opt out of the new five-year contract extension between StubHub and MLB Advanced Media. The Y ...
Tour tees up airport grills
The PGA Tour will launch its first branded restaurant in the coming months, once an airport site is selected. The PGA Tour Grill restaurants will offer a menu that features healthy eating options. ...
MiLB turns focus national
Minor League Baseball is revamping its national marketing efforts, developing a new unified program called “Project Brand” aimed at striking deep corporate partnerships as opposed to simply selling ballpark and media inventory. Proje ...
StubHub, MLBAM renew deal
StubHub has signed a five-year contract extension with MLB Advanced Media to remain baseball’s official ticket resale marketplace, extending its controversial relationship with the sport but not without some changes.
USA Swimming splits apparel category
USA Swimming is overhauling its approach to the apparel category by bringing an end to Speedo’s 27-year reign as its exclusive sponsor and making it possible for other swimsuit and apparel manufacturers to sponsor the organization. The organization is turning what was once a single category ...
NHL licensees circle wagons
The NHL’s consumer products business will have to be rebuilt after this year’s lockout. Even if a deal is reached immediately, licensees would still miss the vast majority of holiday sales and then be faced with the daunting task of having to reclaim shelf space at retail in January a ...
