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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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05/30/11
WNBA focuses on fan engagement

WNBA President Laurel Richie has no qualms explaining why she had never attended a WNBA game before joining the league last month. In fact, she uses her own lack of fan engagement to define the biggest issue facing the WNBA, which tips off its 15th season on Friday night. ...

Tags: Leagues and Governing Bodies

05/23/11
NLL seeks more media exposure

The National Lacrosse League wrapped up its 2011 season last week with nearly 15,000 fans at the championship game in Toronto, live coverage on Versus in North America and TSN in Canada, Progressive Insurance as a title sponsor for the game, and Reebok on the title for the MVP trophy. Never befor ...

Tags: Leagues and Governing Bodies

05/23/11
NBA agrees to video game contracts

“NBA 2K11” and “NBA Jam” have been popular titles for the video game makers. The NBA has signed multiyear contract extensions with EA Sports and 2K Sports, its two video game partners, conti ...

Tags: Leagues and Governing Bodies

05/23/11
UFC drives pay-per-view sales

The broadcast package for UFC 129 was a good example of the options for distribution that the company is willing to try. Beginning at 6 p.m., five preliminary fights aired live online, via Facebook. At 8 p.m., the broadcast shifted to Spike for three fights, which showed two fights live and promoted ...

Tags: Leagues and Governing Bodies

05/23/11
UFC signs Edge

The UFC will cross another threshold this week, landing broad-based consumer brand Edge Shave Gel to an official-status sponsorship that kicks off in July with a national retail promotion that includes endorsement deals for five fighters. The promotion follows several renewals for the UFC, which ...

Tags: Leagues and Governing Bodies

05/23/11
Lockout not deterring kickoff plans

The NFL is planning an expansive marketing and promotional initiative for its 2011 kickoff game and opening weekend contests that fall on the 10-year anniversary of 9/11, sources said, despite signs that the ongoing lockout threatens the start of the regular season. ...

Tags: Leagues and Governing Bodies

05/23/11
MLS signs overseas licensing deals

Major League Soccer has signed two small licensing deals to produce and sell team-branded consumer products in South America and Asia, the first time MLS-licensed merchandise other than apparel and video games will be available outside of the U.S. and Canada. ...

Tags: Leagues and Governing Bodies

05/23/11
Rainouts sink walk-up sales

A spate of rainouts thus far in the MLB season has blunted walk-up ticket sales in many local markets and threatens Commissioner Bud Selig’s projection of an end to the league’s three-year ticket slide. Through games last Wednesday, ...

Tags: Leagues and Governing Bodies

05/23/11
Battle-tested UFC set for next fight

Dana White stood at the front of a cramped room in Canada’s largest convention center, presiding over a fighters-only meeting on the eve of what would be a watershed event for the UFC. Two dozen fighters stood, sat and squatted, all of them listening intently, if for no other reason than to he ...

Tags: Leagues and Governing Bodies

05/16/11
The XFL: Bubba Cam

To begin its games, the XFL had a scrum for the ball instead of a coin toss. It had no fair catches, no kicks for PATs, and conversions were worth 1, 2, or 3 points, depending on the spot from where the try was attempted. Players wore microphones, and coaches did interviews on the sidelines during t ...

Tags: Leagues and Governing Bodies

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