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NBA bets big on esports, but will fans play along?

Published in SportsBusiness Journal on 02 / 13 / 17

The NBA’s new 2K eLeague will satisfy teams clamoring to jump into the alluring world of esports, but with the vast potential comes questions about the viability of sports simulations as major spectator properties. The 2K eLeague, announced last week, will start with numerous advantages and...

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