Featured Story

Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

Read More

Tags: In-Depth, NHL Season Preview, Media

More Stories

07/21/14
Vegas’ Summer League heats up

The NBA closes out its Summer League in Las Vegas this week with attendance and TV numbers for its games there up and league officials talking about doing even more in the years ahead with what was once a sleepy summertime sideshow. A record 23 NBA teams and one select D-League team took part in ...

Tags: Leagues and Governing Bodies

07/21/14
PGA Tour expands its retail presence

For the past decade, the PGA Tour has worked with Perry Ellis to create the tour’s own private label for apparel. But in recent months, the tour has begun to expand its range of private-label lifestyle products to include footwear, headwear, cologne, belts, wallets and socks to create a str ...

Tags: Leagues and Governing Bodies

07/21/14
NBA on a first-name basis

Get ready for LeBron, Carmelo and Derrick — yes, first names only. The NBA plans to use its Christmas Day games again this year to roll out a set of newly styled jerseys, this time featuring players’ first names on the back of the uniform, placed below the players’ numbers. ...

Tags: Leagues and Governing Bodies

07/14/14
NBA hires new CMO

NBA Commissioner Adam Silver continues to put his stamp on the league, last week announcing the creation of a chief marketing officer position to be filled by industry veteran Pamela El amid a new marketing strategy. El, who comes to the NBA from Nationwide Insurance and 11 years previously at St ...

Tags: Leagues and Governing Bodies

07/14/14
NFL looks beyond Wembley

The NFL has begun meeting with potential alternative venues in London to Wembley Stadium, its host since the league began playing regular-season games there in 2007. The NFL is contracted to play at Wembley through 2016, and the talks with other parties, which sources said include English Premier ...

Tags: Leagues and Governing Bodies

07/14/14
ATP sides far apart on prize money

ATP players are seeking to roughly double by 2018 the prize money paid out by the circuit’s top nine tournaments, but owners of those events have responded with a far lower proposed increase, according to sources familiar with the discussions. The tournaments, known as the Masters 1000 even ...

Tags: Leagues and Governing Bodies

06/30/14
NASCAR evaluating souvenir row

NASCAR fans call it souvenir row, and for the last three decades, they have gone there to browse for hats and T-shirts at enormous truck rigs carrying their favorite driver’s merchandise. But that tradition may become a thing of the past. NASCAR is in the early phases of re-evaluating its t ...

Tags: Leagues and Governing Bodies

06/23/14
Price moves to PGA of America

When Pete Bevacqua reviewed all of the PGA of America’s commercial pieces, what he didn’t see was one person who ultimately was in charge of it all. Bevacqua, the PGA’s CEO, believes he has streamlined those aspects of the PGA’s business by hiring Jeff Price, the former Sp ...

Tags: Leagues and Governing Bodies

06/23/14
League refines its NFL Now expectations

With weeks to go before the launch of the NFL Now digital network, the league used its recent Digital Media Summit to outline the expectations placed upon clubs for the new venture and quell their initial concerns. Much of the third annual summit, held at NFL Media headquarters in Los Angeles aft ...

Tags: Leagues and Governing Bodies

06/16/14
Silver shifts attention to TV meetings

The Donald Sterling saga and the proposed $2 billion sale of the Los Angeles Clippers to former Microsoft CEO Steve Ballmer has dominated the talk surrounding the NBA Finals, but league Commissioner Adam Silver is shifting his sights to another piece of league business likely to bring another ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug