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‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

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Tags: Leagues and Governing Bodies

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10/03/11
NFL plan includes Labor Day openers

The NFL plans to begin the 2013 season during Labor Day weekend if the league expands the number of games to more than 16 that year, sources said. The 2013 season is the first year the schedule can be expanded under terms of the NFL’s new collective-bargaining agreement. ...

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10/03/11
NASCAR hires five for communications division

NASCAR continues to bolster its communications operations, adding five midlevel managers to its recently created integrated marketing communications division. The hires address areas where NASCAR hopes to improve its marketing efforts, such as among youths and Hispanics. They are the latest in a ...

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10/03/11
MLB breaks three-year attendance decline

Major League Baseball has broken its three-year attendance slide, ending the 2011 season with a final regular-season mark of 73.43 million, an increase of 0.5 percent from a year ago. The increase was nowhere near the bullish 5 percent to 7 percent bump league executives hoped for before the seas ...

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10/03/11
Force bankrolls a boost for NHRA

When the recession hit, legendary drag racer John Force began to worry about two things: his sponsors’ return on their investments and the future health of the NHRA. He decided to do something about both, taking $1 million of his own money and developing a mobile marketing campaign designed to ...

Tags: Leagues and Governing Bodies

10/03/11
Leagues script TV, movie exposure

Twenty years ago, a young executive producer named Barry Josephson worked on a movie called “The Last Boy Scout.” In that movie, starring Bruce Willis and Damon Wayans, one of the characters is a football player who, armed with a gun, shoots three defenders as he carries the ball into th ...

Tags: In-Depth, Leagues and Governing Bodies

10/03/11
NHL: Renewal rate at more than 90 percent

The NHL has increased its base of full-season-ticket holders for the second consecutive season. With 90.3 percent of season-ticket holders renewing this year — a 2.5 percent increase — the league will raise its total number of season tickets sold by 4 percent. This year the league wil ...

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09/26/11
NFL to keep London on season itinerary

NFL owners plan to vote in two weeks to continue playing regular-season games in London, sources said, marking the latest business initiative the league has concluded since the end of the lockout last month. The league, however, has not decided whether to have owners vote on a resolution to conti ...

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09/26/11
NFL finding success in diversity

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09/19/11
Got Cap? USA Water Polo's campaign does

When USA Water Polo chief marketer Jennifer Rottenberg decided to develop an advertising campaign before the 2012 London Games, she came back time and again to the sport’s most distinguishing feature: its cap. The swim cap with the plastic ear muffs worn by water polo players differentiates ...

Tags: Leagues and Governing Bodies

09/12/11
MLS in negotiations to sell part of SUM

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Tags: Leagues and Governing Bodies

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