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Kermode shares his take on ATP

04 / 14 / 14

Chris Kermode in January became the fifth leader of the ATP since its current incarnation in 1990. He took over for the late Brad Drewett, a popular ex-player who won steep prize money increases from the Grand Slam events before his 15-month tenu...

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Tags: Leagues and Governing Bodies

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10/03/11
MLB breaks three-year attendance decline

Major League Baseball has broken its three-year attendance slide, ending the 2011 season with a final regular-season mark of 73.43 million, an increase of 0.5 percent from a year ago. The increase was nowhere near the bullish 5 percent to 7 percent bump league executives hoped for before the seas ...

Tags: Leagues and Governing Bodies

10/03/11
Force bankrolls a boost for NHRA

When the recession hit, legendary drag racer John Force began to worry about two things: his sponsors’ return on their investments and the future health of the NHRA. He decided to do something about both, taking $1 million of his own money and developing a mobile marketing campaign designed to ...

Tags: Leagues and Governing Bodies

10/03/11
Leagues script TV, movie exposure

Twenty years ago, a young executive producer named Barry Josephson worked on a movie called “The Last Boy Scout.” In that movie, starring Bruce Willis and Damon Wayans, one of the characters is a football player who, armed with a gun, shoots three defenders as he carries the ball into th ...

Tags: In-Depth, Leagues and Governing Bodies

10/03/11
NHL: Renewal rate at more than 90 percent

The NHL has increased its base of full-season-ticket holders for the second consecutive season. With 90.3 percent of season-ticket holders renewing this year — a 2.5 percent increase — the league will raise its total number of season tickets sold by 4 percent. This year the league wil ...

Tags: Leagues and Governing Bodies

09/26/11
NFL to keep London on season itinerary

NFL owners plan to vote in two weeks to continue playing regular-season games in London, sources said, marking the latest business initiative the league has concluded since the end of the lockout last month. The league, however, has not decided whether to have owners vote on a resolution to conti ...

Tags: Leagues and Governing Bodies

09/26/11
NFL finding success in diversity

The NFL recently won solid grades from The Institute for Diversity and Ethics in Sport at the University of Central Florida, which annually grades sports leagues on their hiring of women and minorities. The report, authored by Richard Lapchick, ga ...

Tags: Leagues and Governing Bodies

09/19/11
Got Cap? USA Water Polo's campaign does

When USA Water Polo chief marketer Jennifer Rottenberg decided to develop an advertising campaign before the 2012 London Games, she came back time and again to the sport’s most distinguishing feature: its cap. The swim cap with the plastic ear muffs worn by water polo players differentiates ...

Tags: Leagues and Governing Bodies

09/12/11
MLS in negotiations to sell part of SUM

Major League Soccer is negotiating to sell an equity stake in its media and marketing business, Soccer United Marketing, to Providence Equity Partners, according to several sources. The talks have been going on for several weeks and those close to the discussions say that Providence is interested in obtaining up to a 25 percent stake in SUM for $125 million to $150 million. Such a deal would value SUM at between $500 million and $600 million.

Tags: Leagues and Governing Bodies

09/12/11
WNBA metrics pointing up

The WNBA finishes its 2011 regular season with some of its strongest numbers in memory, with the league posting increases in television viewership and sponsorship revenue, but team profitability remains a challenge. The gains could also translate at the gate. Through Sept. 6, heading into the las ...

Tags: Leagues and Governing Bodies

09/12/11
Davis discusses USGA restructuring

Mike Davis, executive director of the U.S. Golf Association, spent last week in Aberdeen, Scotland, site of the Walker Cup matches. But before he departed the States, he finalized two hires that will significantly affect the future of the USGA. D ...

Tags: Leagues and Governing Bodies

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