Featured Story

Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

Read More

Tags: Marketing and Sponsorship

More Stories

08/20/12
Deal will put NBA portal on Ticketmaster

The NBA has signed a multiyear ticketing deal with Ticketmaster, which for the first time will consolidate the primary and secondary ticket-selling efforts for all 30 teams. The deal, in development for several months, will create a centralized online portal for fans that is intended to serve as ...

Tags: Leagues and Governing Bodies

08/20/12
Selig confident in Padres’ new owners

The arrival of the Ron Fowler -led ownership group to run the San Diego Padres, taking the reins from John Moores after 18 years, is being eyed as potential salvation for the franchise’s often-rocky fiscal prospects. Playing in MLB&rsqu ...

Tags: Leagues and Governing Bodies

08/20/12
Running Ironman: A busy year for Messick

It’s been one year since Andrew Messick stepped down as president of AEG Sports to take over as CEO of the World Triathlon Corp., owner of the popular Ironman brand of races. Messick came to the WTC having overseen the Amgen Tour of Californ ...

Tags: Leagues and Governing Bodies

08/20/12
NBA breaks out meeting on digital ops

The NBA held its first stand-alone digital meeting over two days in New York last week, as teams look to increase digital content and revenue opportunities for the coming season. The league has held sessions related to digital business at its annual league marketing meetings each January, but las ...

Tags: Leagues and Governing Bodies

08/13/12
NHL’s pay to Bettman nears $8M

NHL Commissioner Gary Bettman received almost $8 million in salary and benefits during the fiscal year ending June 30, 2011, according to the league’s most recent tax filing, up from a total compensation of $7.5 million the previous year. ...

Tags: Leagues and Governing Bodies

08/06/12
NASCAR hires three

NASCAR is beefing up its brand and consumer marketing division in its efforts to reach a younger and more diverse audience. Downey Greg Downey, a former marketing executive at Coca-Cola, came o ...

Tags: Leagues and Governing Bodies

07/30/12
France talks new cars, website, deals

Shortly before sitting down on a panel at London’s Beyond Sport conference last week, NASCAR CEO Brian France popped into Barbecoa, a Jamie Oliver-owned steakhouse across from St. Paul’s Cathedral. He was interested in trying the food ...

Tags: Leagues and Governing Bodies

07/30/12
MLB holds diversity summit

Major League Baseball last week held its inaugural Diversity Business Summit, as the league looks to attract more minority and women employees and vendors. The one-day event at Chicago’s McCormick Place Convention Center drew more than 600 registrants. Job seekers paid $125 to attend, and b ...

Tags: Leagues and Governing Bodies

07/30/12
Latin American tour ready

Title sponsorship of the new PGA Tour Latinoamerica is proving to be a tough sell. Tour officials said they likely will start the Latinoamerica tour season this fall without an umbrella sponsor. The PGA Tour has FedEx as its umbrella sponsor, while its U.S.-based developmental tour recently switc ...

Tags: Leagues and Governing Bodies

07/23/12
PBA taps Shamrock for 'team' marketing

With the Professional Bowlers Association looking to adopt more of a team-oriented, motorsports model of competition, Shamrock Sports and Entertainment, an agency founded by former NASCAR marketer Brian Corcoran, has been named the PBA’s new sales and marketing agency. ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug