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PBR positions Las Vegas event as a ‘major’

Published in SportsBusiness Journal on 05 / 18 / 15

As the Professional Bull Riders heads into its three-month summer break, the series is spicing up one of its signature events. Related story: • Haworth says WME-IMG will help PBR reach the next level. PBR has positioned its Last Cowboy Standing competition, held Memorial Day we...

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