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For the WNBA, time for a clutch 305 / 20 / 13The WNBA is counting on a trio of players it’s calling the “3 to See” to help it rebound from record low attendance last year — even though the three have yet to see their first regular-season games. Rookies Brittney Griner, Elena Delle Donne and Skylar Diggins are at the ... |
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Teams may cover seats to avoid blackouts
GETTY IMAGES The league has allowed Jacksonville to cover nearly 10,000 seats since 2005. The NFL may allow teams to artificially reduce their seating capacities in order to ease compliance with the ...
WNBA focuses on fan engagement
WNBA President Laurel Richie has no qualms explaining why she had never attended a WNBA game before joining the league last month. In fact, she uses her own lack of fan engagement to define the biggest issue facing the WNBA, which tips off its 15th season on Friday night. ...
NLL seeks more media exposure
The National Lacrosse League wrapped up its 2011 season last week with nearly 15,000 fans at the championship game in Toronto, live coverage on Versus in North America and TSN in Canada, Progressive Insurance as a title sponsor for the game, and Reebok on the title for the MVP trophy. Never befor ...
NBA agrees to video game contracts
“NBA 2K11” and “NBA Jam” have been popular titles for the video game makers. The NBA has signed multiyear contract extensions with EA Sports and 2K Sports, its two video game partners, conti ...
UFC drives pay-per-view sales
The broadcast package for UFC 129 was a good example of the options for distribution that the company is willing to try. Beginning at 6 p.m., five preliminary fights aired live online, via Facebook. At 8 p.m., the broadcast shifted to Spike for three fights, which showed two fights live and promoted ...
UFC signs Edge
The UFC will cross another threshold this week, landing broad-based consumer brand Edge Shave Gel to an official-status sponsorship that kicks off in July with a national retail promotion that includes endorsement deals for five fighters. The promotion follows several renewals for the UFC, which ...
Lockout not deterring kickoff plans
The NFL is planning an expansive marketing and promotional initiative for its 2011 kickoff game and opening weekend contests that fall on the 10-year anniversary of 9/11, sources said, despite signs that the ongoing lockout threatens the start of the regular season. ...
MLS signs overseas licensing deals
Major League Soccer has signed two small licensing deals to produce and sell team-branded consumer products in South America and Asia, the first time MLS-licensed merchandise other than apparel and video games will be available outside of the U.S. and Canada. ...
Rainouts sink walk-up sales
A spate of rainouts thus far in the MLB season has blunted walk-up ticket sales in many local markets and threatens Commissioner Bud Selig’s projection of an end to the league’s three-year ticket slide. Through games last Wednesday, ...
Battle-tested UFC set for next fight
Dana White stood at the front of a cramped room in Canada’s largest convention center, presiding over a fighters-only meeting on the eve of what would be a watershed event for the UFC. Two dozen fighters stood, sat and squatted, all of them listening intently, if for no other reason than to he ...
