Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

12/17/12
NFL looks abroad with concussion study

Can the NFL solve its concussion crisis by looking overseas? While it is not that simple, the league has begun learning from sports as disparate as Australian Rules Football and horse racing to glean ways to combat the crisis. “Concuss ...

Tags: Leagues and Governing Bodies

12/17/12
StubHub won’t surrender MLB opt-outs

Where will fans of the New York Yankees, Los Angeles Angels and Chicago Cubs go to buy and sell tickets on the secondary market next year? That question emerged as a major one after the clubs elected to opt out of the new five-year contract extension between StubHub and MLB Advanced Media. The Y ...

Tags: Leagues and Governing Bodies

12/10/12
Tour tees up airport grills

The PGA Tour will launch its first branded restaurant in the coming months, once an airport site is selected. The PGA Tour Grill restaurants will offer a menu that features healthy eating options. ...

Tags: Leagues and Governing Bodies

12/10/12
MiLB turns focus national

Minor League Baseball is revamping its national marketing efforts, developing a new unified program called “Project Brand” aimed at striking deep corporate partnerships as opposed to simply selling ballpark and media inventory. Proje ...

Tags: Leagues and Governing Bodies

12/10/12
StubHub, MLBAM renew deal

StubHub has signed a five-year contract extension with MLB Advanced Media to remain baseball’s official ticket resale marketplace, extending its controversial relationship with the sport but not without some changes.

Tags: Leagues and Governing Bodies

12/03/12
USA Swimming splits apparel category

USA Swimming is overhauling its approach to the apparel category by bringing an end to Speedo’s 27-year reign as its exclusive sponsor and making it possible for other swimsuit and apparel manufacturers to sponsor the organization. The organization is turning what was once a single category ...

Tags: Leagues and Governing Bodies

11/26/12
NHL licensees circle wagons

The NHL’s consumer products business will have to be rebuilt after this year’s lockout. Even if a deal is reached immediately, licensees would still miss the vast majority of holiday sales and then be faced with the daunting task of having to reclaim shelf space at retail in January a ...

Tags: Leagues and Governing Bodies

11/26/12
Pay raise helps WTA's Allaster top $1M

The WTA Tour chief executive is again earning more than $1 million annually, making Stacey Allaster one of the highest-paid female executives in sports, if not the top one. Allaster According to th ...

Tags: Leagues and Governing Bodies

11/26/12
Execs weigh impact on NHL’s sponsors

Kraft Foods’ decision last week to cancel its annual Hockeyville promotion, in which an NHL exhibition game has been staged in a small Canadian town since 2006, brings into sharp focus the league’s sponsorship business, likely the biggest casualty of a lockout moving into its third month ...

Tags: Leagues and Governing Bodies

11/26/12
Behind NASCAR's digital curtain

NASCAR is in the final phase of developing a cleaner, simpler website and new suite of mobile and tablet applications that will launch in January. The effort comes a year after NASCAR cut a deal with Turner to reacquire its digital rights and follows an eight-figure investment in a new digital di ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug