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For the WNBA, time for a clutch 305 / 20 / 13The WNBA is counting on a trio of players it’s calling the “3 to See” to help it rebound from record low attendance last year — even though the three have yet to see their first regular-season games. Rookies Brittney Griner, Elena Delle Donne and Skylar Diggins are at the ... |
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East-West tilt for LPGA?
The LPGA is pitching the idea of a hybrid tournament that would have both stroke-play and match-play components, showing a continued willingness to stretch the game’s traditional model to appeal to sponsors. Jon Podany, the LPGA’s chief marketer, is calling the concept the East-West C ...
Tags: Leagues and Governing Bodies, LPGA
Cuervo to sponsor volleyball league
Jose Cuervo tequila is close to announcing a multiyear deal as title sponsor of the relaunched AVP, now a joint effort of IMG and USA Volleyball going by the name Beach Championship Series. GETTY IMAGES The AVP st ...
Tags: Leagues and Governing Bodies, Marketing and Sponsorship
Canucks provide viewership lift
The Vancouver Canucks’ success during the Stanley Cup playoffs has helped lift the NHL’s total North American television audience to new heights, as NBC and Versus have seen slight losses in American viewership but the CBC has enjoyed i ...
NFL preps plans for 8-game season
Editor's note: This story is revised from the print edition. The NFL is considering season lengths for 2011 as short as eight regular-season games, half its normal number, as the league plans for the possibility of an abbreviated season because of the nearly three-month-long lockout, sources sa ...
NBA season-ticket renewals steady
The growing threat of an NBA lockout hasn’t yet scared off many season-ticket buyers, as the league enters June with a season-ticket renewal rate ranging between 75 percent and 80 percent. That renewal rate comes on the heels of the league setting a full-season-ticket sales record last year. ...
NFL doubts mediation will work
Mediation between the owners and players is scheduled to resume June 7 in federal court in Minnesota, but the NFL is clearly not convinced there will be much in the way of results when the two sides sit down again. ...
PGA Tour Entertainment steps up
The PGA Tour is diving deeper into the production business as a way of promoting its up-and-coming players and bringing more exposure to the tour. Personalizing golfers not named Tiger Woods has been a core challenge for the tour, which, as a players organization, has been hesitant to endorse one ...
NBA broadens presence in India
The NBA is looking to broaden its emerging presence in India with a deal with Times Internet Ltd., one of the country’s largest media companies. The league struck a deal that will create an NBA section on The Times of In ...
NFL ahead of last year's ticket pace
The NFL is ahead of the pace on season-ticket sales compared with this point last year, a counter-intuitive trend given the uncertainty of the league’s 2011 season with a lockout that has now stretched into its 12th week. Owners were briefed on the sales results last week at their spring me ...
O’Conner to seek 2nd term at MiLB
Minor League Baseball President Pat O’Conner said last week he has “unfinished work yet to do,” prompting him to pursue a second four-year term leading the affiliated minor leagues. SHANA WITTENWYLER ...
